There’s no denying the fact that customer relationship management (CRM) software has grown to become one of the staple elements in the modern-day enterprise software infrastructure market.
When it comes to boosting customer service management, enhancing customer experiences, and augmenting sales, CRMs have continued to offer significant benefits to organizations and businesses in recent times. Nowadays, it is easier and hassle-free to build healthy customer relationships for long-term benefits, optimize marketing campaigns, and deliver personalized online experiences with customers.
The world of customer relationships and management is changing rapidly and now is the best to extract the maximum benefits from CRM software. But, with several vendors to choose from, it is a challenge for many businesses and organizations to choose the best CRM software that sites them owing to different essential features and functionalities.
However, it is advisable to select CRM software with incredible features and functionalities that increase flexibility and control over the software. Based on this, two of the most sought-after CRM software are Zoho and Odoo. They have continually displayed the ability to offer complete support specifically for CRM application development.
Here, in this piece, we’ll take a brief look at some of the incredible features and functionalities of both platforms.
Get in here
What is Zoho?
Launched in 2005, Zoho is a cloud-based word processor that continues to serve 250,000+ businesses across 18 countries of the world, offering sales and marketing automation tools coupled with customer support functions, helpdesks, and analytics.
Developed by the Zoho Corporation, this CRM boasts unique features and functionalities to help businesses and organizations oversee every step of their customer journey. In addition, Zoho also manages the operational processes of both internal employees and remote workers.
One of the numerous software from Zoho Corporation, Zoho is a CRM software that integrates seamlessly with other products. For instance, it can be integrated with other products for accounting, web management, IT, business intelligence, sprint planning, and more. With Zoho CRM’s omnichannel, it is easy and seamless to connect with partners, vendors, and customers via social media platforms, emails, and other channels.
What is Odoo?
With 5 million users, Odoo remains the number one prominent open-source CRM software today. Odoo CRM provides a unique opportunity for sales and marketing teams to carry out a whole lot of activities. Some of these include keeping track of their top leads and opportunities, sales personalization, complete control of forecasts and statistics, and, more importantly, the ability to create marketing campaign automation, which boosts overall sales performance.
Odoo has proven effective and efficient in helping businesses get more leads. In addition, users can also keep a tab on sales phone calls and meetings. With Odoo, the sales team can quickly and easily analyze the quality of their leads and make informed business decisions. Above all, Odoo also supports the direct integration of emails from all contacts into the application.
Price Comparison
Zoho CRM has a free trial package that allows users to access minimal functionalities for some time. After this trial period, users can now subscribe based on upfront payment starting at $14- $52 per month. Zoho CRM Plus is the most expensive option, as it costs $57 per month and covers a few advanced features.
Odoo community, on the other hand, is offered at zero cost with on-premise hosting. However, there are other options like the Odoo Enterprise, which costs $20 per month per user (annual billing) or $25 per user per month (monthly billing). This is more flexible and comes with advanced features to fulfill your custom needs. In addition, Odoo offers a package where you make payment for your preferred modules and components, which comes at individual prices.
Feature Comparison and USP of Zoho and Odoo
Sales Automation
Zoho is designed and configured to automate several tasks, such as sending emails, tracking contacts, scheduling appointments, and updating opportunities. Additionally, Zoho can help users generate leads from a wide range of sources, score them, and transfer them to the appropriate sales representative. These leads are usually captured through forms using content management platforms like WordPress.
In addition, Zoho's other incredible sales automation features include time-saving tasks such as scanning business cards into digital customer records. Above all, Zoho offers a visual sales pipeline that allows users to gain a clearer insight into all ongoing sales and identify which ones require attention.
Odoo CRM, on the other hand, helps users bypass time-consuming manual data entry tasks. This is done by transferring customer records from VoIP calls and emails. With Odoo, leads can be easily imported from other locations, such as files or previous CRM, through its column- matching feature.
Odoo CRM can also automate the process of sending personalized emails and scoring leads based on different criteria. Based on the lead score, users can decide the next line of action which will lead to opportunities. Without leaving the system, users can communicate with leads through live chat or VoIP calls. Above all, Odoo’s pipeline management features drag and drop user interface for setting up both stages and substages.
Integrations
Zoho CRM can seamlessly and conveniently integrate with other Zoho products and third-party applications. From G Suite, Magento, Microsoft Office 365, Zoho Cliq, or even Slack for communication and collaboration, Zoho will synchronize easily with other existing solutions. You can also decide to extend or expand the functionalities with advanced tools as you desire.
On the other hand, Odoo CRM only allows integration with other Odoo applications. And it is only to offer comprehensive business solutions. However, users are allowed to enjoy more advanced functionalities such as eCommerce, Sales, Invoicing, Inventory, and more. Odoo is scalable and works seamlessly with other tools such as open API, Google Docs, and other applications.
Companies That Adopt Zoho & Odoo
Like other software companies, Zoho CRM software can easily be customized or personalized to suit the suit of any business. In most cases, small companies adopt Bigin, while larger companies adopt Zoho CRM. Zoho serves specific industries such as business services, nonprofit organizations, real estate, insurance, retail, and more.
Generally, Odoo is adopted by several large companies and businesses that require a variety of advanced integrations. However, Odoo Community also benefits small and medium-sized companies, including solopreneurs. With various modules, Odoo can be used by virtually all companies regardless of the industry.
Which is the Best Choice for Your Business?
Zoho CRM is a powerful solution owing to its high ratings and excellent recommendations from delighted users. Since its launch in 2005, it has remained a stable platform. In fact, the inclusion of the AI-powered companion, Zia, is the icing on the cake, as the CRM software can now converse over text and voice. Another incredible feature is the developer edition which allows users to personalize the CRM solution using low-code tools and widgets. The software is available for a free trial for 15 days.
Odoo also offers several CRM alternatives as a solution. You can start with the top features you need for your business while adding other important applications as your business grows. Similarly, users can select the licensed edition that offers advanced and intuitive sets of features or even the community edition that is relatively affordable. Remember, Odoo also offers a 15- day free trial.
There you have it! Perhaps a concise comparison between Zoho and Odoo CRM. Remember that choosing and implementing a CRM solution for your business is both a vital and significant decision. Therefore, you should be extremely careful with respect to choosing the CRM that addresses your business needs. First, ensure you define your objectives, pay close attention to the system's usability, and feel free to consider the big picture. And you’ll end up with a solution that best suits your business.