Current Design Trends and Future Prospects of the Mobile Apps Market


Allison Reed

New Trend in Mobile Application Design

Mobile apps are becoming essential for all the users these days. So, design is extremely important for them. The mobile industry is developing really fast. The customer demands are increasing day by day. Mobile apps design is very important as we all use different kinds of mobile apps on daily basis.

We are using music app, food app, or game app, and we need designs optimized for all kinds of these mobile apps.

If you are going to design a mobile app, first of all, you should be clear about the basic purpose of designing it. You should think about colors, fonts, resolution of an app which plays a vital role. You should consider all design factors such as image resolutions, pixels and densities and more. When an app is being designed the clickable area and one more usability factor should be considered. Your app should have suitable options like swiping, pinching and more.

Mobile apps are putting a major push in the industry as well as entrepreneurs, their expected revenue for 2017 will increase by the rate of $100 million through worldwide due to the fact that mobile apps usage is increasing gradually among the users.

Using the most important app development trends in your work could be a clue to your success in 2017 – the features that allow no one to stay indifferent to their business. Check them and choose the appropriate ones.

The mobile application development industry has seen some high-speed innovations and is undergoing a radical makeover. Advanced technologies such as Beacon technology to attract attention to a specific location, Internet of things (IOT) to collect and exchange data, Big Data, App Security, Hybrid, Cloud computing has been in the trends.

Here we are sharing some app development trends to look out for innovative mobile apps to survive in the competitive market.

Of course, you can always choose a simple way to create a mobile app or even a mobile apps store. Here are several examples of templates for mobile apps stores created by

Mobile App Store WordPress Theme

The template is built using the valid HTML5 CSS3 code and comes packed with powerful Bootstrap functionality. It's fully responsive layout will adjust to any screen size. SEO optimized and cross-browser compatible, it will help your website be more visible on the web. Portfolio and blog functionality, several sliders to choose from, audio player, video integration, custom page templates - these are only a few of the features you can benefit from when downloading this theme.

Demo More Info

1. Mobile Apps Promotion WordPress Theme -

The theme is 100% responsive. It is fully editable, which means you can tweak slideshow, sidebar position, typography, and so much more. The theme includes custom post types and post formats. It is multilingual ready and WPML compatible.

Demo More Info

2. Software Store Moto CMS HTML Template -

The theme is amazingly simple to use. It offers 8 slider and gallery options, 20 widgets and modules. The theme is shipped with built-in mobile version. It goes without saying that it is SEO friendly.

Demo More Info

3. Rise of AR apps -

Nowadays, AR apps are entering all areas of life. Do you remember the Pokemon Go crazy? Its success has exceeded even the boldest forecasts – and that’s where innovation changes the life’s landscape. For instance, the list of augmented reality apps for the iPhone alone has reached high numbers making possible to make a top 40 list.

And it’s not about entertainment industry only as you might have thought at first. Business is no exception. In 2017, we can expect these types of apps to enter various industry sectors as retail, manufacturing or life sciences. Companies apply AR to create live streaming and travel apps, develop marketplaces and sales tools. They are also used in healthcare for treating psychological disorders and phobias.

4. Internet-of-Things-Related Apps -

Today, the Internet of Things is gradually becoming the new reality for us, as the number of connected devices is forecast to reach 50 billion units worldwide by 2020 according to The Statistics Portal for Market Data, Market Research and Market Studies. So, without any doubt, the potential of IoT is tremendous. And what’s more important is that we’re witnessing only the dawn of what is possible. Healthcare industry, transportation systems, energy sector, security – the list is endless.

The Internet of things changes working processes. That is why IT teams around the globe are to be prepared for the related future challenges. The biggest one is security. Gartner, a well-known market research firm has pointed out the danger of cyber attacks. Headed by Nick Jones, their vice president, the company brought the insufficiency of IoT security and lack of organized security solutions to light. This way, technology will need to evolve to keep up with the changing threats and attacks on IoT devices.

And this is the exact time to do it: according to TransUnion’s report, the percentage of Americans who say they are extremely or very concerned about cyber threats has increased from 46% in 2015 to 55% in 2016.

5. Apps Integration

The trend is that different apps are integrating with each other. For example, Uber is integrating its navigation and messaging apps. This tendency will help to decrease the number of icons on mobile screens and free users from the necessity to install additional apps which is very convenient.

Internet of things is here again. Some enterprises working in specific industry fields (healthcare, energy, automotive, etc.) have already started their experiments with IoT and integration of mobile. However, there is a need of improving the backend infrastructure of mobile platforms so they can communicate with all connected devices. In short terms, IoT is going to play a significant role in mobile app development in upcoming years.

6. Enterprise applications pick up speed

Nowadays, every second, company across the world use enterprise applications in its workflow. So, hybrid development technologies will make this trend stronger next year. It would be a priority for developers to use such tools like Angular JS, Ionic, Sencha Touch, PhoneGap and Cordova, especially if they work on agile hybrid app development projects. It has been noticed that the steadily increasing popularity of hybrid technologies refers to the Bring Your Own Device (BYOD) practice on a global scale. It has been forecasted that the demand for mobile enterprise apps will grow nearly 5 times.

7. Clouds are the future

According to analytical data and calculations, more than 75% of smartphone users worldwide prefer installing applications with reliable cloud support. (The server-side backend support is meant here). What is the reason for that? The answer is simple - because it's really comfortable to access the app from multiple devices without the data loss. In other words, cloud-based technologies allow making integration and multi-device app synchronization absolutely seamless. What's more, cloud technologies help to simplify the overall app development cycle, which shortens the average market time for developers.

8. Everyone could be a citizen developer

You might have already noticed that the total number of advanced mobile app developers doesn't match up with the overall demand for apps. DIY or do-it-yourself mobile app development tools and techniques are already popular among non-programmers. They could considerably shorten the required skills. Designing in the WYSIWYG mode becomes easier than ever. This means that an average user who knows almost nothing about coding will be able to create an uncomplicated app having the essential features. If you want an additional tool for your business to be developed by real pros, watch out for amateur developers in 2017.

9. GPS leading apps

We have already mentioned above the recent Pokemon Go boom, which has shown that adding augmented reality to your app would be a huge plus. Professional mobile app developers even now report that a large amount of projects have navigation functionality. GPS navigation may be used in many industries. I.e.: automation, retail, and IoT. Additionally, 3D game developers need this feature badly to enhance the level of engagement of their software.

10. Mobile messaging apps are gaining popularity

The choice of messaging apps available at both Apple App Store and Google PlayStore is really wide. However, smartphone users still set up the new ones. Here is the info for you to compare: Facebook Messenger is still one of the most popular applications in the US, and WeChat now has over 500 million users. So, in 2017 more chat apps with the unique set of functional features are expected to be launched at the stores.

11. Usage of apps that facilitate mobile payments

NFC-powered contactless payments like Apple Pay and Google Wallet have been already appreciated by users. It was estimated that more custom software will let retailers process mobile payments in a prompt and secure manner by the end of 2017. So, mobile transactions are expected to make up nearly 50% of all web-based transactions.

12. UI upgraded for gestures

No doubt that the addition of new interesting gestures contributes to your mobile application usability, retention and UX. Though, the success of a mobile app considerably depends on how masterly gestures are implemented in user experience. 2017 is expected to be the year when professionals will be adding some new gestures. These gestures will make the app content-focused, improve interaction and will increase the speed of user action. UX professionals will be implementing Tamagotchi gestures throughout the design by 2017. This will bring about the human touch that is so much needed. Gesture interactions have unlimited potential to make mobile experiences more engaging than ever.

13. Wearables technology

The market for fitness wearable and smart watches was low in the past year. However, the adoption rate of wearable devices in the market has a brilliant future. Apple watch is an excellent example of wearable technology that has already won our hearts with so many various apps compatible with it. Developers will have an added advantage in this segment as well because wearable features give a lot of room for improvisation.

Both fitness sensors and sports oriented gadgets are also getting great feedback from the users. You'll see that this year will bring the substantial evolution of this technology.

14. Domination of the adaptive typography

2017 is going to be the remarkable year for Typography. For a long time, mobile app design has been focusing on navigation, layouts, content type and so on. Typography was out of sight. Now, the case is reversed.

The use of Typography will now serve for boosting user experience. The type of font, space between letters, the hierarchy between headlines and patterns will be in major focus this year. This shift will definitely improve the content readability.

15. Material design is back

The material design will continue to remain trendy and maintain its eccentricity in the app market. This trend entered the scene with the aim of simplifying user engagement with various mobile platforms. Most of the applications delivered by Google are grounded on the same concept. Google Maps, Google Drive, YouTube are just a few examples of the same. BTW, all these applications are available for both iOS and Android platforms.

16. Design for better future

We have covered major UI/UX design trends that will most likely define the future of mobile app/mobile app store design in the coming years. All of these trends spin around the enhanced user experience, user-friendlier interface and eliminating the gap between virtual and real worlds. If you want your enterprise to sustain in this quick-growing market, adapt to the changing design to foster innovation.

We hope you are getting ready for the nearest future of apps design. What mobile apps do you personally use? Maybe you have any additions to this trends list? Please feel free to leave your feedback in the comments section.

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