Digital marketing is an ever-evolving space. Marketeers have to be on their toes to ensure that they don’t miss the shifting and newly introduced trends in providing quality digital marketing services to their clients. 65% of businesses say that generating traffic and leads is their biggest challenge. A lot of things will change in the digital marketing arena in 2024.

Customer At The Center

We have all been taught that Sales and Marketing strategies should always be designed in a funnel-based approach where customers are an afterthought. It should begin with marketing activities at the top, sales activities to follow, and lastly, the customer. This perception has changed with the evolving business opportunities and the growing competition. Coming into 2024, the businesses and marketeers who design strategies will need to put the customer at the center and form strategies that revolve around the customers in a flywheel approach.

We at Nimblechapps have researched these changing trends from various sources, including Neil Patel’s insights, to prepare an easy-to-understand guide on the 5 trends that will help you and your clients to reach more customers in 2024.

1. Podcasts > Blogs

According to research done by NP Digital, there are about 1 billion blogs out there right now, as compared to about 4 million podcasts. Considering the world population of 7 billion, there is 1 blog for every 7 people and 1 podcast for about 1500 people. These stats are enough to justify the point that podcasts are the need of the hour. Podcasts are clearly giving businesses a wide audience as compared to blogs. Podcasts allow you to keep your audiences engaged, considering that it involves the emotions, vocal tones, and vocal pitch, which enables the content creators to articulate the content in a precise and expected way.

Let your prospects and customers know about the podcasts through email campaigns, social media posts, social media ad campaigns, and so on. You can also do a crossover with a fellow podcaster.

Here is the data on the top podcast platform to reach the audience.

Source:

https://www.oberlo.com/statistics/most-popular-podcast-platforms

Make sure that you add proper podcast details for better SEO. Give a description title, apt podcast description, and brief synopsis about what you have talked about in the podcast. This will make your podcast for the WCAG 2.1 guidelines and make it WCAG compatible.

2. Focus on less popular social media networks:

A major mistake that most businesses make, is focusing on the volume and herds rather than finding alternatives by focusing on less popular social media channels. Yes, Facebook and Instagram are still the leaders when it comes to customer reach, but, that doesn’t mean that you can look away from the potential of the other social media channels. Platforms like LinkedIn and Snapchat also enjoy their fair share of a niche user base. So, if your product aligns with the audience of these platforms, you must consider taking these into account while drafting your marketing strategies. These platforms too offer the option of paid ads and ad campaigns.

Source:

https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

You can also utilize the power of proxy or dark social channels in the form of Facebook Groups and WhatsApp community groups, which we believe is the most under utilized as compared to the outreach power it has. Tip: Consider advertising and being active on LinkedIn if your business is a corporate company and has a niche target audience like construction houses, real estate agencies, E-mobility companies, and so on. Shift your focus to Snapchat if you deal in more of the GenZ spaces, like beauty products, music, sports, and so on.

Consider advertising and being active on LinkedIn if your business is a corporate company and has a niche target audience like construction houses, real estate agencies, E-mobility companies, and so on. Shift your focus to Snapchat if you deal in more of the GenZ spaces, like beauty products, music, sports, and so on.

3. Brand vs Product

Performing a keyword search on the internet ‘ or ‘ Googleing ‘ - What gives you an apt understanding of the action being performed? Yes!! You are right ‘ Googleing ‘. This is the power of brand promotion as compared to only product promotion. Focus on creating an awareness of your brand rather than the product or service you offer. This tends to last longer and make your audience relate to the product/service rather than marketing a product/service itself.

Source:

https://explodingtopics.com/blog/branding-stats

Note, that here the statistics show that the consumers need to trust the brand and not the product first. Investing heavily on brand promotion tends to yield better results compared to investing heavily only on product/service promotion. A good example of that is Kylie Cosmetics, where the product is nothing different to that of any other beauty product, but it’s the Kylie Jenner name that sells it and literally made it an overnight sensation.

It doesn’t mean that you should only invest in the brand building and not in the product. The purpose here is to get the audience to trust the brand before they start using the product. Product promotion is equally important in order to make consumer understand what it is.

4. Content creation changes

With the changes in mediums of content delivery like TikTok, Instagram Reels, YouTube Shorts, and so on, the content creation length for blogs has gone down drastically. Gone are the days when you had to write 2000 word content to rank on the SERP. Google and the internet in its initial years were in a learning phase and hence, it wanted more inputs from around the world to develop a robust mechanism for better search engine results. However, in 2024, there’s no longer a need to just fill in the website and blogs with lengthy content. In this era, quality content is the key. So much so that if you look at the below-mentioned statistics by NP Digital, you will find that the average content length of a blog has changed drastically.

Source:

https://neilpatel.com/blog/top-5-digital-marketing-trends-for-2024

Human-generated content still holds the key to better search results. According to a study, human written content outranked AI generated content by almost 94% of the time. AI like ChatGPT and Bard can be used to get ideas and assist you with better training, but, note that the AI generates content based on experiences and data and cannot be compared to the experience and the trustworthiness the human has garnered over the years.

Try keeping your content to an average of 700-800 words, which is ideal considering that a human might take not more than 4 to 5 minutes reading it. If you can’t impart the meaning in 5 minutes, you lose the audience interest.

5. Consider going global

Nestlé, McDonald's, Coca-Cola, Pepsi, and many more. What do they all have in common? They have all gone global at some point in time. Going global always helps business. Consider your analytics, past data, market research, consumer spending power, and the country’s GDP and other data before going global. Going global has its own ramifications, but that outweighs the benefits it offers.

  • You can have access to a larger consumer base.

  • Potentiality of increased revenue and sales.

  • Increase in brand recognition and awareness.

  • You have the advantage of arriving first in the region.

  • You can mitigate the risk with diversification of the products as well as the brand.

Don’t forget to study the local market, study the moods, perceptions, and emotions of the local audience before jumping into any region.

Conclusion

2024 is about to be a breakthrough year for digital marketing and the marketeers with the new trends and technologies emerging daily. Following these trends, the marketeers and businesses alike would be able to grow substantially in today’s cut-throat competition. A lot of many trends are about to emerge in 2024 but, for a brief period of time, focus on the ones discussed above to grow your business and provide a great digital marketing service to your clients.