WordPress is one of the best content management system (CMS) available in the market currently. WordPress allows you to easily create, edit, manage and publish content on the website. It doesn’t require you to learn any programming at all. WordPress is currently being used by more than 25 percent of the websites out there.
Majority of WordPress development companies would also suggest choosing WordPress for most websites. WordPress is not only a platform for blogging, as opposed to popular belief. WordPress can also be used for developing business websites, eCommerce sites, or setting up professional portfolios for your business. But what are the benefits or advantages that are offered by WordPress? There are several reasons why so many businesses use WordPress for developing their websites. Let’s take a look at how using WordPress can be beneficial for your website and business.
1. You can Build any Kind of Website
Whenever WordPress is mentioned, the first thing that you think of is blogging. But WordPress is actually capable of doing so much more than just blogging. It helps you create business websites to social networks. You build any kind of website with the help of WordPress. Some of the most popular brands in the market currently are using WordPress. Some examples of this are Sony Music and Xerox. These big brand websites are actually powered by WordPress.
2. Several Themes to Select From
One major reason why people love WordPress is that it offers you access to thousands of beautiful WordPress themes. You can build any type of website you want with these themes. If you want to build a niche website, then you can easily find WordPress themes relating to your business industry in order to build your website with just a quick search on Google. There are WordPress theme shops that make the process much easier. This is done by offering high-quality premium themes at affordable prices.
3. Continuous Support
WordPress is an open-source software that offers a premium quality user experience. This is one of the major reasons why WordPress is supported by a massive community of millions of users from around the world. In case you face a problem with the software, the experts from the community will always be there to answer your questions. There are at least three major updates for WordPress every year. The system gets automatically updated along with all the other minor upgrades included. All this is free.
4. SEO Implementation
It often seems like a difficult task to optimize website pages and content for search engines. It actually takes too much work to go through every page on a HTML website in order to optimize them for keywords and meta descriptions. But you would not have to worry about that if you use WordPress. This is because WordPress offers a plugin for that as well. Here, the WordPress developer should get in touch with an SEO expert.
5. Helps in Building a Community
Using WordPress, you can build your own social networking website as well. Obviously, you can’t really develop a social network like Facebook or Twitter with WordPress. But with the help of a plugin, you can create a small community of your own, in your own WordPress website. This can be a great way to build a small community for your brand. This way you can create a special place for your customers to come together.
6. Easy Integration of Third-party Services
Be it about integrating a payment gateway or installing an automatic backup system for your website, WordPress offers you the freedom to work with different third-party services. This can be done without really having to hire a web developer. There are plugins that allow you to do these integrations without any hassle.
7. Customization of the Design
People often avoid making use of WordPress because they believe it can’t be customized the way HTML website can be done. But this is not true. There are several page building plugins out there. These plugins allow you to customize the look and feel of your WordPress website design. It can be done without having to edit your theme files or typing any code. If you are buying a pre-designed WordPress theme, this plugin can be used to design a unique landing page, a home page or portfolio with the help of its easy-to-use visual composer.
Since the time of its inception in 2003, WordPress has remained constant, unlike other blogging platforms. From a simple blogging site to an important open source web development platform, the entire journey of WordPress has been quite amazing. It is one of the most widely used and favoured content management systems available in the market currently. A lot of WordPress development companies are also suggesting most businesses and brands to turn towards WordPress for developing their websites.
Is WordPress Right For You?
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Rajiv is one of the founders of Nimblechapps, a web and android game development company based out of India. At Nimblechapps he overlooks delivery, product development and often lends a hand to the in house development team. His personal interest include Travel, Food and Motorcycling.