Biz Stone is launching Jelly, the Q&A app again this year after it created the search engine in 2013. The improved Jelly is quite like its original version but now everything is anonymous which means one can ask anything one wants to know without divulging one’s identity.
The new Jelly is termed to be an “on-demand search engine.” Since anonymity is its biggest virtue, people can log in and ask questions without having to reveal who they are. Some people presume it to be just like Quora or Yahoo Answers, but the makers are keen to make Jelly the best alternative search engine to Google.
The Future of Search Engines
The makers assume that the future of search engines is about asking whatever one needs and get the right answers within some time. One would not have to keep on looking at links for more information. Users can answer questions on Jelly easily and other people can rate the responses if they were helpful or not. Positive feedback on certain topics would help users to be selected to answer similar questions on the same topic in the near future.
Jelly was founded by Biz Stone and Ben Finkelwhile the prominent backers included Spark Capital, Jack Dorsey and Bono. The makers started with Jelly as an opinion-sharing app which was called Super. Now the founders are back to their original plan. Biz Stone, the co-founder has his career history with Google, Twitter, and Medium. Ben Finkelon the other hand worked for Twitter and Fluther..
How Does Jelly Work in the Real World?
Users ask a question that they need a precise answer to. Jelly learns from different people the answers to those questions and then pairs users with people who are most likely able to answer the question. For further clarification, they can connect directly with people who answer their query.
The first iteration had people answering heavily to questions thus skewing the balance. The Jelly relaunch now does not require people to ask questions when creating an account, but for those who are keen to provide answers.
The “Search Engine” of Queries?
Jelly will be a search engine which will be in the domain of search engine optimization! Just like Google indexes documents, the new site will index people. The web is still full of documents that can provide insight into a particular person and with that Jelly will make sense of people.
Jelly Relaunch will Impact SEO
As Google’s guidelines have the biggest impact on search engines, ranking websites and the criteria is totally dependent on them. Questions mean keywords in Google and one has to type them in. The search engine returns results through which we have to find the right answer.
- The Jelly relaunch can revolutionize search by taking our query or question, and then provide an answer from humans themselves.
- The time involved in sifting through search results is saved and one can get personalized answers from humans themselves instead of depending on robotic algorithms to fetch the results.
- Jelly can give SEOs a specific platform with long-tail keywords and relevant queries. Most of these sites that resemble Quora are research pointsbut when you type questions, not many sites like Yahoo! Answers pop up.
- It is hard to know the impact of the site at this point of time but one can certainly warm up to the idea of anonymous questions and answers.
Do People Really Answer Questions?
It was evident with Yahoo Answers, Quora and now Jelly that people are ready to answer questions People are keen to share what they know especially something about their interest and expertise. One needs an account in the site only when they have to answer and not when they have a question.
The site is in closed beta stage and will be launching soon. The makers are putting in finishing touches on the service and even redressing some bugs.
Rajiv is one of the founders of Nimblechapps, a web and android game development company based out of India. At Nimblechapps he overlooks delivery, product development and often lends a hand to the in house development team. His personal interest include Travel, Food and Motorcycling.