Search Engine Marketing Company - SEM Firm Services Consultant

Search engines have become an irreplaceable part of industries and institutions, including but not limited to digital marketing, healthcare, education and eCommerce. It is safe to say that search engines are customer service tools that enable digital users to find information on the internet, like news, blogs etc. and make informed decisions. Moreover, they act as a powerful marketing platform for market leaders to improve their reach and brand awareness.

Any business with a website can take the advantage of search engines to promote their products and services and engage with their customers. You may have covered search engines in your SEO strategies, but it plays a significant role in search engine marketing.

Are you ready to kickstart your SEM ad campaign? Our search engine marketing team will help you understand the importance of search engines in SEM and how your brand can use them to boost your customers’ buying process.

What are Search Engines?

Search engines are a system designed to perform online searches and offer the best results depending on the person’s search query. As a business, your aim is to make sure that search engines can search your website and display it on the first page of search engine results pages (SERPs).

Search engines have three main functions:

  • Crawl

    Search engines use their own web crawlers to skim billions of web pages and find the latest content, like web pages, videos, blogs, infographics and more. These web crawlers fetch a few websites and follow the links on these pages to find relevant URLs.
  • Index

    At this stage, search engines store and organize the content based on keywords, relevancy, data and user engagement. The latest links found in the crawling phase are indexed in a major database called Caffeine to be recovered when the content on the URL matches a user’s search query.
  • Rank

    Search engines classify web pages and rank them depending on relevance to offer the most relevant search results to website visitors. The higher your website ranks on SERPs, the better it will be for your search visibility.

    Search engine advertising is crucial to enhance your online presence and gaining brand recognition. Most businesses get into search engine marketing without a proper plan, which can be dangerous. It is important to hire an experienced SEM company to reap the benefits of search engine marketing solutions. Let our expert team guide you to maximize your search engine marketing efforts.

What is Search Engine Marketing?

More than 80 percent of users conduct an online search and spend an average of 79 days collecting information about a product or a service before the purchase. This tells a lot about the purchase intent of online shoppers. Search engine advertising is one of the most effective ways to connect your brand with converting customers and increase your sales. SEM enables you to take advantage of users’ online behaviour and update your ads when they are looking for your products or services and ready to make a purchase.

Search engine marketing is a pay-per-click (PPC) advertising method used to improve search visibility in SERPs. You can reach your customers at any stage of the purchase cycle. Our SEM professionals bid on keywords to maximize your ad performance, improve your Quality Score and drive more traffic to your website. Quality Score is a parameter to rate your advertisements’ quality and relevance. You will pay less to search engines if your Quality Score is higher and your ad is relevant.

How does SEM work?

Search engines use metrics to rank SEM ads and understand their search relevance. Paid search engine advertising is meant to create the right search engine marketing strategy, bidding on quality keywords and constantly enhancing your search advertising strategy. This will allow you to lower your ad spending and increase your ROI.

  • Keyword Research & Analysis

    Our SEM team uses advanced keyword research tools like Google Search Console to determine performing keywords and get rid of non-performing keywords. This will optimize your ad budget so that you are not spending on negative keywords.
  • Ad Creation & Landing Page Creation

    Once we finalize your priority keywords, our SEM experts will create text ads to show in search results and link them to your optimized landing pages. The aim is to understand your audience’s search intent and bring them to the bottom of your sales funnel.
  • Account Setup & Tracking

    This stage is important to understand the efficiency of your SEM strategy. We will run a lead-tracking report to see if the search engine supports conversion tracking. Once it is confirmed, our SEM team will make sure the codes are installed correctly on your landing pages.
  • Campaign Launch & Monitoring

    As you have optimized ads, well-crafted landing pages and a comprehensive search engine marketing strategy, you are ready to launch your PPC campaign. Nimblechapps SEM team will handle your campaign settings like locations, languages, networks & devices to know how your ads will perform. Once the campaign is launched, we will thoroughly monitor your ad performance.
  • Evaluation & Analysis

    Comparing your campaign results with your SEM goals is important for SEM success. Nimblechapps will track and evaluate your KPIs, including click-through rates (CTR), Quality Score, search impression and cost per conversion. This will provide us an insight into your ad performance and help us optimize your future campaigns for better ROI.

Why Search Engine Marketing is Important for Your Business?

  • Brand Recognition

    Search engine marketing provides you an opportunity to choose and bid on the most relevant keywords that match your users’ search intent. Moreover, Google SEM allows you to write your brand name in the headline, display URL, description and extension link. This will improve your chances of securing the ATF Google search results, improve your brand awareness and online visibility of your products and services.

  • Improved Conversion

    A major advantage of Google SEM ads is to provide quick results with a good return on investment (ROI). With the help of reliable search engine marketing solutions, you can generate sales or conversions on the same day. But, bear in mind that constant Google search ad and campaign update are necessary for your business growth.

  • Relevant Targeting

    Stats suggest that more than 30 billion Google searches are requested every month and almost 99.9 percent of these searches do not match your targeted approach. By utilising SEM, you can target multiple options like geo-targeting, ad scheduling and device targeting to boost your ad performance and make sure your SEM campaign lands in the right places.

  • Campaign Control

    Search engine marketing is easy to manage your ad budget, campaign requirements and brand messaging. It does not follow the same approach as traditional SEO. Here, Google ads provides you control over call-to-action (CTAs), ad schedule, target audience and more.

  • Measurable Growth

    Search engine marketing allows you to test your ad performance and measure the key metrics for each individual campaign. With the help of comprehensive analytics and campaign data, it is easy to understand which ads offer the highest conversion rate for your brand in terms of CTR, clicks and impressions.

  • Better Organic Traffic

    Research suggests that more than 90 percent of online experiences begin with a search engine. Hence, getting higher search visibility for your brand on the search engine must be your primary goal. By understanding SEM and how you can use it to your advantage, it is possible to increase high-quality traffic to your website from search engines.

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    Projects Completed
    • 0Years of Experience

      Nimblechapps has been working on Mobile Apps since the beginning. Founders are skilled app developers and have an experience of 8 Years in Mobile App Development.

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      Apart from the founders, there are 10 super smart developers on board who work solely on Mobile Apps. Our app developers have an average experience of 5 years in app development.

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      In 5 years, Nimblechapps and Team has helped develop 50 diverse projects for 19 clients. Our team started mobile app development since iOS 6 and Android were around.

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