The smartphone industry is flourishing with a huge influx of new phones thronging the market. Users have a plethora of options to choose from while buying a new smartphone. With a gamut of device manufacturers and operating systems available in the market that offer a wide range of features and modern technology specs, launching a new smartphone that is exclusive is not easy.
Smart and Affordable
Chinese startup company Smartisan, which has earlier enjoyed immense success with its Smartisan T1 smartphone, has now launched a new phone called Smartisan U1. Priced at $140, Smartisan U1 is a piece of innovation at an affordable price.
Targeting the Younger Generation
With its elegant design and attractive colour options, Smartisan is targeting the younger generation with its new phone. While the phone itself is white in colour, users can choose from a handful of back cover options. Made from plastic and other low-cost materials, the Smartisan U1 features a soft skin texture. Users have the freedom of choosing a colour theme that matches the back cover. With students and freshers as their core audience, Smartisan is looking to tap a large market of potential buyers.
- Display: 5.5 inch 1080p
- Processor: Snapdragon 615
- Storage: 2 GB of RAM, 16/32 GB of internal storage
- Battery: 2900 mAh
- Camera: 13 MP rear camera, 5 MP front-facing
- Dual SIM slots
- Corning Gorilla glass protection
Runs on the Smartisan OS
While most phones today incorporate iOS or Android operating systems, the Smartisan U1 runs on the Smartisan OS 2.0. The Smartisan OS offers an Android like experience but is customized to delight the customer. A simple interface with tile-like icons, the Smartisan U1 allows users to see all their home pages at once and keep all their apps within reach. With the new OS release scheduled for 15th September 2015, users will also be able to arrange apps and icons based on the frequency of usage, time of installation or colour.
- The Smartisan U1 features volume controls on both the left and right sides of the phone.
- Users can set one side for volume, and the other for screen brightness based on their preference.
- When on standby, users can hold both the keys to instantly take a photo, without having to unlock the phone and turn the camera app on.
- The proximity sensor is incorporated into the earpiece, giving a cleaner look on the front side.
Launching Soon in China
While Smartisan has chosen 1st September 2015 as its launch date in China, there are no reports on its availability in other regions. While the phone costs $140, users wanting to upgrade to the 32GB version will have to shell out $156. The phone will be available at Smartisan’s online website as well as select retail stores. To help students flaunt the U1, Smartisan will give them the freedom to purchase the phone in installments of $12/month, making it highly affordable.
Budget-Friendly and Brilliant!
With an iPhone like appearance and the availability in 7 different colours, the Smartisan U1 is a much sought after phone. Being only 9mm thick, the Smartisan U1 is attractive looking and is sure to lure the masses. Additionally, its low price and easy-to-use interface make it a smartphone of desire that has great potential to tap the younger demographic.