Every fall, Amazon conducts an event to announce a plethora of new devices at once. Amazon is doing the same in 2020, but to a limited number of media personnel via video conference rather than an in-person event at their Seattle HQ. We are amazed to see the range of devices offered by Amazon despite the ongoing COVID-19 Pandemic. This year, we saw a number of new Echo devices with novel designs along with Alexa’s revamped security features. Additionally, we saw a series of Ring devices which targets Home automation and security. Let us dig deeper to find out the most prominent announcements from Amazon.
Revamped Echo, Echo Dot and Echo Dot Clock
The revamped Echo has a novel, spherical look. Interestingly, the Echo Dot and Echo Dot Clock will also sport a spherical shape. These Echo devices will have a fabric finish and will be available in three colours (Twilight Blue, Glacier White and Charcoal). It will have most of the smart features like the Echo Plus and will be compatible with Amazon Sidewalk, the smart home tech system from Amazon. It is priced at $100, similar to last year’s Echo.
Amazon claims that it is made from 100% post-consumer recycled fabric and recycled aluminium. As per Amazon, the new Echo Dot’s 1.6 inch front-firing speaker will impart an impeccable sound quality. It is available on pre-order now for $50 and the Echo Dot Clock is priced at $60. Amazon has also introduced a Echo Dot Kids version which comes with amusing animal faces. The kids model is bundled with a year’s subscription of Amazon Kids+ to access audiobooks and games for kids.
The new Echo can now tune itself to your surroundings to deter ascertain optimum sound quality. It is powered by the AZ1 Neural Edge processor and machine learning ability which helps with better speech recognition. Moreover, going forward, all new and old Echo devices will have a low power mode.
Along with the new Echos, Amazon has introduced Guard Plus which transforms your Echo into a home security system. It can dissuade intruders by playing a warning sound and a notification is sent to you. This service will only cost you $5 per month or $49 per year.
Eero 6 and Eero Pro 6
As expected, Amazon has also launched new WiFi 6 Eero routers namely Eero 6 and Eero Pro 6. The Eero 6 has a dome shape while the Eero Pro 6 has a slightly square shape of the original Eero. Now, the Eero 6 is available at $130 whereas the premium Eero Pro 6 is priced at $230. Just like the previous Eero versions, the new Eeros will be sold in two and three packs for efficient WiFi connectivity throughout your home. As per Amazon, the new Eeros can connect upto 75 devices simultaneously. This will double as a Zigbee Smart home hub. Every Eero unit has a USB-C port and 2 auto-sensing Gigabit ports.
Ring Car Alarm and Ring Car Cam
Ring has come with a new Car Alarm system which allows your car to push alerts to your phone if someone breaks-in. You can even tap a button on your phone and trigger a siren. Additionally, Ring is also selling a dash cam. The Car Cam will help you monitor bumps along with real time alerts and footage.
Interestingly, there is an Emergency Crash Assist which notifies emergency services when there is an accident. Also, you can say “Alexa, I’m being pulled over” to notify the camera to record the interaction. The Ring Car Alarm is priced at $60 and the Car Cam and Car Connect are priced at $200.
Ring Always Home Cam
Amazon announced a new Ring Cam that can actually fly around the house to offer a multi-dimensional view, more like a security drone. Apart from security, you can use it to see if you left a door or window open. The drawback is that you won’t be able to manually control the Home Cam. You can set a predefined path from room to room and view the live feed in the Ring app.
For privacy, the Ring Home Cam is designed to hum loudly when flying to advise people that it is filming. This will cost $250 and will be available in 2021. Also, Ring has introduced a Mailbox Sensor which attaches to your mailbox and it is available for $30 only on pre-order.
Amazon Echo Show 10
The Amazon Echo Show 10 has a “smart follow” camera just like Facebook’s portal. The Echo Show 10 can follow your movements in the room with a “beamforming” technology along with a computer vision. Amazon suggests that when you interact with Alexa, the Echo Show 10 uses your sound localization and the screen turns directly to face you. Alexa doesn’t identify a specific human but just a human shape. Additionally, it includes a group calling function named Amazon Chime. The Echo Show 10 is priced at $250 and will be available soon.
Luna – A gaming streaming service
For a few years now, Amazon has been planning to launch the most awaited gaming streaming service – Luna. Amazon’s Luna comes with Twitch integration and is said to be a direct competitor to Stadia and xCloud. To begin with, it will support the iOS devices, Fire TV, PC and Mac. Hopeful, Android support will come shortly after. Amazon has announced an Alexa-enabled low-latency Luna controller priced at a modest $50 for early buyers. This beautiful gamepad will connect directly to the cloud.
It is reported that cloud gaming will be upto 4k and 60fps, however it may limit to 1080p and 60fps to begin with. The Luna subscription is fairly priced at $6 per month, giving access to 50 game titles in the early days. You can expect to see the likes of The Sexy Brutale and Resident Evil 7 on Amazon Luna.
Fire TV Stick and Fire TV Stick Lite
Last but not the least, the new Fire TV Stick has an improved processor, HDR compatibility with Dolby Atmos. Just like the previous versions, it comes with an Alexa remote. The Fire TV Stick will now be available at $40. The Lite version is priced at $29.99 and it supports full-HD and HDR along with an Alexa Remote.
We are surely excited about the new Amazon Products coming this year and it seems Christmas came early. I have personally used the Fire TV and Amazon Echo and now hoping to use the new products soon. What do you think about the product announcement from Amazon? Let us know in the comments below.
Dhruvil is a Writer & Marketeer for Nimblechapps, joining December 2014, based out of Sydney, Australia. He has worked briefly as a Branding and Digital Marketing Manager before moving to Australia. At Nimblechapps, he worked on Social Media Marketing, Branding, Email Marketing and Blogging. Dhruvil studies Business at University of Western Sydney, and also handles Operations for the company in Australia.