SEO Tips

How to track your site’s backlinks for SEO purposes

Search engine optimization is an ever-changing area since search engines, especially Google, constantly change their strategies.

The thing is that some factors are basics and remain intact in the kingdom of SEO. Organic backlinks are among the most important factors in this regard. So you always need to take care of your website’s backlinks.

Quality and community-related backlinks work a miracle, especially when it comes to digital marketing. To get higher visibility and reach out to more potential customers, you need to have do-follow, permanent backlinks from relevant websites.

When you want to reach the first page of the Google search results, you can’t find anything more important than getting quality backlinks.

Unfortunately, due to some reason, many links will be broken after a while, and this can reduce your rank in search results. Remember that this can seriously dent your brand reputation and decrease your ROI.

So you need to constantly monitor your website’s backlinks as well as competitors’ sites. In fact, you need to compare your performance with your competitors in terms of traffic resources, keywords, and referring domains.

That’s why there are lots of premium and freemium tools out there. Of course, if you own a start-up business, you can’t afford to use paid tools. By the way, you don’t need to get worried about backlink monitoring because you have many free options.

Here are several top backlink monitoring tools: 


Ahrefs is a favorite SEO analysis tool among digital marketers, website owners, and SEO experts.

This tool provides you with all you need to track your backlink profile, referring domains, organic traffic, and keywords.

Domain Rating, URL Rating, and Page Rating are some essential SEO metrics Ahrefs provides you with.

When using Ahrefs, you don’t need to worry about any other items in your SEO strategy. With a 14-day trial version, you get the chance to know the power of backlink analysis with Ahrefs.

You can also easily analyze any site to know how well your competitors are performing. This is essential when you want to rank in your niche keywords. The tool will give you the analytics result as spreadsheets so that you can check all the details of your competitors’ backlinks. Type of content, do-follow & no-follow, anchor texts, traffic, and many other useful data about backlinks can be included in these spreadsheets.

Insightful graphs in Ahrefs will provide you with updates about the change in backlinks, traffic, referring domain, etc. 

SE Ranking

SE Ranking is another favorite backlink analyzer that enables you to track incoming links to your site. Its data is based on Google Webmaster Tools, so you don’t need to worry about its accuracy.

To use this tool, you need to pay that includes many features like audit tool, rank checking, keyword research, and competitor tracking.

You will be provided with a detailed backlink analysis report including for several important items like do-follow & no-follow, Domain Authority (, anchor text, Alexa rank, social popularity, and more.


Ubersuggest is one of the fastest and most accurate tools for monitoring your links. Apart from your domain score from 1 to 100, you will be provided with:

  • The total number of incoming backlinks to your website, including do-follow/no-follow checker
  • The number of referring domains, along with the type of domains
  • The backlink growth chart to know if your backlinks are increasing
  • The number of new do-follow/no-follow backlinks
  • The number of lost do-follow/no-follow backlinks.   

SEO Spyglass

SEO Spyglass is a new backlink tool but provides you with useful results. It has 15,000,000,000,000 indexed backlinks as a database, which is way more than Ahrefs’.

You can check more than 1,000 backlinks for free, but to export the results, you need to upgrade to a paid version.


If you want a free backlink checking tool, MoonSearch is a perfect option. It provides you with advanced link analysis, including the number of indexed backlinks.

You can track data like Alexa rank, PageRank, reputation based on Yahoo, MOZ, and many other important metrics.


OpenLinkProfiler is also a great tool for checking backlinks to improve your SEO score. It provides you with more than 200,000 backlinks per report.

It has a pretty large link database and shows if links are active in the last three months. The free version of this tool only lets you export up to 100 backlinks, and if you want more, you have to upgrade to the paid version.


Linkody is another backlink monitoring tool that provides you with an automated link tracking procedure.‎

This tool has a cool notification feature for the times you gain and lose links. With the ability to ‎point and disavow Spammy links, this tool can be of great use to site owners.‎ Also, the tool ‎gives you insight analytics of what your competitors are doing.‎

Monitor Backlinks

Monitor Backlinks is a popular SEO tool that is great for tracking backlinks. With the free version, you get up to 10 results, and if you want more results, you should pay (starting at $25).

This monitoring tool provides you with an overview of the domain, keyword rankings, SEO metrics, anchor text and lets you disavow spammy backlinks.

Link Diagnosis

As a backlink monitoring tool, Link Diagnosis shows you several items like no-follow or do-follow, spammy links, internal or external links, and rank data.

Link Diagnosis is a free tool for link analysis based on Yahoo! API. Its results are not absolutely accurate but close to the real numbers.

This tool also provides the total number of incoming links to your website, anchor texts, most repeated keywords, and many other metrics.


With a thorough backlink profile view, LinkResearchTools is one best backlink monitoring tools. It has more than 90 different metrics for analyzing backlinks, which is more than that any other tool provides.

More importantly, it lets you customize the filters and metrics like power, trust, buzz, contact data, and impact depending on your needs.

Using this monitoring tool, you can easily track and remove Google penalties. This is of great use to beginners who don’t have an accurate SEO strategy.

Monitoring inbound links is also another important service this tool provides. Improving existing links, discovering new backlink opportunities, and finding linking trends are some other aspects of LinkResearchTools.

Final word

Backlink monitoring is a necessity in every digital marketing strategy. Of course, you can’t do that manually. Try to consider different features of the tools above and compare them accordingly. You have to choose the best one, depending on your brand’s requirements. Remember that none of these tools are perfect, and sometimes, you might need to check the results with some other resources.

Top 10 Google Ranking Factors for your SEO in 2020

There are more than 200 Google ranking factors that we know. And many more that are hidden inside sneaky algorithms unknown to us. The question is, do you really need to know about all 200 ranking factors? It is humanly impossible for someone to keep a track of all 200 factors. And we can safely say that you don’t need to. However, there are some ranking factors that affect your SEO to a large extent and these are the factors that matter. 

It is a bit more complicated than what meets the eye. Google keeps updating their algorithms to rank websites and pages in the search results. A highly relevant factor right now may not be that important next year. If you focus too much on that particular factor, you may lose your ranking. 

What are Google Ranking factors and its importance?

Google ranking factors are the signals and properties that Google collects and evaluates to create a page rank for your web pages. Google changed the search engine business when it entered the market. The company always focused on ranking web pages, trying to place the best results first. This really helped with the credibility as users were sure of the best content on any given topic. Earlier, Google used a major ranking factor : Links. At present, there are more than 200.  In this article, we will discuss the 10 most important Google ranking factors for your website in 2020.

Backlinks are the real MVP

We have established this time and again, Links were Google’s first ranking factor and it stays relevant even today. A backlink is a link placed by another website owner to your website/content. Google has always focused on the use of quality backlinks to determine the quality of your content.

Though, now the focus on the quality of the link is much higher than twenty years ago. Earlier, it was easy to have hundreds of spammy links on your website. No points for guessing, these links don’t work anymore. You will only benefit from the high quality links now. If there are many spammy links, you may also be penalized and severely affect your SEO.

Content Length and Quality

Google only believes in showing their users the content they wish to consume. More often than not, this means showing the most information rich and well-written content on a given topic. You must have a question though, how is the quality measured?

It is difficult to determine the quality of the content even if you are Google. However, Google will rank your content based on structure, grammar, information density, number of words, writing style, ease of understanding etc. It is often discussed on the internet, what is the optimum content length of a blog? It depends on a lot of factors like your niche, your audience, their interests etc. Though, it has been established that longer content (1500-2000+ words) fare better than shorter (600-800 words) pieces of content. You should not forget to use good grammar, structure and sub-parts not more than 300 words.

Site and Page Speed

Do you like a website that takes ages to load? Me neither, nor does Google’s search algorithm. Hence, having a website that loads faster and seamlessly is a more efficient factor for on-page SEO.

If your website takes a little more than 2 secs to load, you can expect an exponential increase in bounce rate. Bounce rate, in turn affects your SEO ranking. A smooth browsing experience is extremely important now more than ever. Today, users have more bandwidth and less patience so your website needs to give them that experience. Regular website audit is key for SEO improvements. There are various tools available in the market, we recommend using GTmetrix or Google PageSpeed Insights.

Mobile First

Google always uses mobile-first indexing to crawl websites. It clearly means that Google uses the mobile version to evaluate a website. Now, if you have done everything to make a flawless desktop version of your website, your SEO could take a hit if it isn’t mobile optimized. As a good rule of thumb, always preview the web pages to make sure that they’re easily accessible across all types of devices.

Nowadays, most CMS’s have a built in feature to ensure this before you publish. Also, you can use a free testing tool like Google’s Mobile-Friendly Test which provides similar options.

User Experience

User Experience is a tough nut to crack. Before we proceed, let’s find out what good user experience means:

  • The user gets the information they are looking to find.
  • Easy website navigation.
  • Quality informative content.
  • No intrusion like ads, pop ups etc.

How to measure user experience? The most important characteristic is how long users stay on your website and the use (overuse) of interstitials. Anything a user experiences on your website may hamper your SEO. There must be a fine balance between user experience and SEO.

Domain Age

I am sure you must be surprised with the inclusion of this factor. It is surprising because Google never mentioned that they consider this particular ranking factor. However, the evidence suggests that a domain’s age plays a huge role in your website ranking.

This makes sense because short term domains often do not publish authentic content. We know that Google is always after organic link profiles. Now, this can be achieved over a period of time. If you have a new domain and push hundreds of links, that trick won’t go down well with Google’s search algorithm. This means that if you make consistent efforts, you will reap significant results year after year. It is a long term investment.

Internal Link Building

We have discussed the importance of internal links for crawling and indexing the content on your website. These crawlers use internal links to analyze and index the content. 

The term “internal links” refers to a hyperlink which redirects to a page on the same domain. It is best to have a tight-knit internal linking structure to make it easier for the search engine to find what they are looking for.

Image Alt-text

If you think you can just post any random image on your website from your desktop without a description, it will backfire on your SEO. There’s an SEO component with image description. Each and every image on your website comes with an alt-text which is referred to as an alt-tag.

The alt-text will appear when the image fails to load. It helps search engines to understand and index the image. Good alt-text description has the power to lift your SEO game to the next level (yes, even to page 1 of Google).

Meta Description

The meta description is a tiny description that resides in the HTML code of your website. Though it isn’t visible on the website, it is displayed in search results. Meta description is not the most important ranking factor, however Google will sometimes use it to feature a snippet. Also, it provides more information about the webpage and encourages high click through rate. Hence, it is important to include meta description in your SEO checklist and spare some time to tailor this description for your ranking. 

Structure of URL

This might be the simplest of all but often the most overlooked factor. Your URL structure has a profound impact on your search engine ranking. A cluttered URL with mixed characters doesn’t help search engines learn about your webpage. Alternatively, a URL with a simple, precise structure and targeted keyword can work wonders for your SEO.

Wrapping Up

Like we said, there are more than 200 known Google Ranking factors out there but we focus on these 10 for our internal audit. Now, would like to know about your preferred factors in the comments below. We know there is a ton of information available on SEO but we try to provide the most important updates in a simplistic manner. We value your feedback and it helps us grow, so please let us know how you liked our content. 

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