Search engine optimization is an ever-changing area since search engines, especially Google, constantly change their strategies.
The thing is that some factors are basics and remain intact in the kingdom of SEO. Organic backlinks are among the most important factors in this regard. So you always need to take care of your website’s backlinks.
Quality and community-related backlinks work a miracle, especially when it comes to digital marketing. To get higher visibility and reach out to more potential customers, you need to have do-follow, permanent backlinks from relevant websites.
When you want to reach the first page of the Google search results, you can’t find anything more important than getting quality backlinks.
Unfortunately, due to some reason, many links will be broken after a while, and this can reduce your rank in search results. Remember that this can seriously dent your brand reputation and decrease your ROI.
So you need to constantly monitor your website’s backlinks as well as competitors’ sites. In fact, you need to compare your performance with your competitors in terms of traffic resources, keywords, and referring domains.
That’s why there are lots of premium and freemium tools out there. Of course, if you own a start-up business, you can’t afford to use paid tools. By the way, you don’t need to get worried about backlink monitoring because you have many free options.
Here are several top backlink monitoring tools:
Ahrefs is a favorite SEO analysis tool among digital marketers, website owners, and SEO experts.
This tool provides you with all you need to track your backlink profile, referring domains, organic traffic, and keywords.
Domain Rating, URL Rating, and Page Rating are some essential SEO metrics Ahrefs provides you with.
When using Ahrefs, you don’t need to worry about any other items in your SEO strategy. With a 14-day trial version, you get the chance to know the power of backlink analysis with Ahrefs.
You can also easily analyze any site to know how well your competitors are performing. This is essential when you want to rank in your niche keywords. The tool will give you the analytics result as spreadsheets so that you can check all the details of your competitors’ backlinks. Type of content, do-follow & no-follow, anchor texts, traffic, and many other useful data about backlinks can be included in these spreadsheets.
Insightful graphs in Ahrefs will provide you with updates about the change in backlinks, traffic, referring domain, etc.
SE Ranking is another favorite backlink analyzer that enables you to track incoming links to your site. Its data is based on Google Webmaster Tools, so you don’t need to worry about its accuracy.
To use this tool, you need to pay that includes many features like audit tool, rank checking, keyword research, and competitor tracking.
You will be provided with a detailed backlink analysis report including for several important items like do-follow & no-follow, Domain Authority (moz.com), anchor text, Alexa rank, social popularity, and more.
Ubersuggest is one of the fastest and most accurate tools for monitoring your links. Apart from your domain score from 1 to 100, you will be provided with:
- The total number of incoming backlinks to your website, including do-follow/no-follow checker
- The number of referring domains, along with the type of domains
- The backlink growth chart to know if your backlinks are increasing
- The number of new do-follow/no-follow backlinks
- The number of lost do-follow/no-follow backlinks.
SEO Spyglass is a new backlink tool but provides you with useful results. It has 15,000,000,000,000 indexed backlinks as a database, which is way more than Ahrefs’.
You can check more than 1,000 backlinks for free, but to export the results, you need to upgrade to a paid version.
If you want a free backlink checking tool, MoonSearch is a perfect option. It provides you with advanced link analysis, including the number of indexed backlinks.
You can track data like Alexa rank, PageRank, reputation based on Yahoo, MOZ, and many other important metrics.
OpenLinkProfiler is also a great tool for checking backlinks to improve your SEO score. It provides you with more than 200,000 backlinks per report.
It has a pretty large link database and shows if links are active in the last three months. The free version of this tool only lets you export up to 100 backlinks, and if you want more, you have to upgrade to the paid version.
Linkody is another backlink monitoring tool that provides you with an automated link tracking procedure.
This tool has a cool notification feature for the times you gain and lose links. With the ability to point and disavow Spammy links, this tool can be of great use to site owners. Also, the tool gives you insight analytics of what your competitors are doing.
Monitor Backlinks is a popular SEO tool that is great for tracking backlinks. With the free version, you get up to 10 results, and if you want more results, you should pay (starting at $25).
This monitoring tool provides you with an overview of the domain, keyword rankings, SEO metrics, anchor text and lets you disavow spammy backlinks.
As a backlink monitoring tool, Link Diagnosis shows you several items like no-follow or do-follow, spammy links, internal or external links, and rank data.
Link Diagnosis is a free tool for link analysis based on Yahoo! API. Its results are not absolutely accurate but close to the real numbers.
This tool also provides the total number of incoming links to your website, anchor texts, most repeated keywords, and many other metrics.
With a thorough backlink profile view, LinkResearchTools is one best backlink monitoring tools. It has more than 90 different metrics for analyzing backlinks, which is more than that any other tool provides.
More importantly, it lets you customize the filters and metrics like power, trust, buzz, contact data, and impact depending on your needs.
Using this monitoring tool, you can easily track and remove Google penalties. This is of great use to beginners who don’t have an accurate SEO strategy.
Monitoring inbound links is also another important service this tool provides. Improving existing links, discovering new backlink opportunities, and finding linking trends are some other aspects of LinkResearchTools.
Backlink monitoring is a necessity in every digital marketing strategy. Of course, you can’t do that manually. Try to consider different features of the tools above and compare them accordingly. You have to choose the best one, depending on your brand’s requirements. Remember that none of these tools are perfect, and sometimes, you might need to check the results with some other resources.
Jack Wilkinson is an SEO expert with more than 6 years of experience in search engine marketing. He is working with several well-known brands including Social Tradia in order to generate traffic, create sales funnels, and increase online sales.