Mobile App Development

How to Write a Good Brief for a Mobile App Development Project

When you’re developing a mobile app, a brief can be the document that serves as a basis for all those who might be interested: the general public, investors, future users and people working on the app. 

The brief is also tremendously important for your staff members – if it’s well written and to-the-point, all of the team members working on the app will keep getting back to it. If it’s not, it will be like it doesn’t exist at all. This is why it’s worth it to invest some time and effort into crafting a great brief for a mobile app development project.

Here is a general overview on how to do it with the least amount of resources and at top quality:

Start with the Table of Contents

A good brief always starts with a precise and accurate table of contents. However, compiling this is much more complicated than inserting a Table of Contents from Microsoft Word. We’re not talking about the technical side – but what’s actually quite challenging is coming up with the form of your brief.

If you start with a table of contents, you automatically have an ordered draft for everything you will be writing about in the brief. Needless to say, it’s also beneficial for your readers, who will most likely use the table to peruse the parts which interest them the most.

Leave the Intro for Last

The first step is always the hardest, and a project brief is definitely no exception. Your mobile app idea might be something that you know inside-out; you know exactly who will work on what and when, but how do you start the first sentence? What’s the first paragraph like and what’s the first page all about?

To resolve this annoying issue, start writing the introduction only after you’re done with everything else. By then, you’ll already have a systematic and orderly mind-map of everything you have written about in the brief, so writing the introduction will be a breeze. 

Define Users

Even the best mobile app can fail if it doesn’t capture the right audience and doesn’t make the users want to engage. Therefore, defining your target audience (the users of your mobile app) is not only part of marketing but also a part of the development process. 

Present a Short Market Analysis

Don’t go too far and wide, but definitely mention some similar apps that are out there, what they’re doing right and what could be improved. You can always use competitor products as guidelines for both good and bad examples during your development project. 

Produce a text section that talks about the strengths and innovations with your mobile app. To do this, you need to compare yourself to the competitors (if you have any) and analyze the state of the market for your niche.

List Resources

Of course, the resources you’re able to invest in your mobile app development project are an important part of your brief. Just like with all other things, keep it concise and to the point, because there will be other supporting documents where you can explain your resource allocation in detail. 

Describe the Stages

Next to resources, you should also break up your project in smaller chunks and set different timeframes and resources for each. As a rule, every development project is done in stages due to multiple benefits. Firstly, it’s easier to focus on the task at hand when it’s clearly outlined what’s coming next. Also, it’s proven to be much more effective in terms of organization and correct planning. 

Assign Team Members and Time

According to the stages section (especially if you formatted it as a calendar), assign individual team members to each task or stage, so that it’s always clear who’s working on what. This will not only serve as a plan for time allocation but can also help other team members in the future find out who’s working on a particular task – especially if you’re working with big teams. 

Explain how you will Tackle Difficulties

This is something a lot of brief writers do not include in their documents, but having this section definitely has its benefits. Statistics show that more than 40% of projects exceed their original planned budget. This is just one of the basic difficulties you are likely to come across during your development phase. Another common one is missing stage deadlines or missing the final deadline for the launch of the app.

Use Clear, Direct Language

Many content writers tend to say that simple and clear writing can often be much more challenging than poetic, novel-like texts. For clarity, it’s crucial that every type of user, no matter their age, education or culture understands your text perfectly.

This can be incredibly hard to achieve, so you can use some of these online tools and services to help you: TrustMyPaper (a writing service website where you can hire writers), BestEssaysEducation (another great writing service), Readable (a tool for checking the readability level of your brief), SupremeDissertations (a website where you can hire brief writers).

Eliminate Everything Unnecessary 

Finally, it’s important to remember that a brief should be exactly such: brief. Cut out everything that doesn’t help the reader understand the project to its core and that distracts the reader from crucial pieces of information. Given that it’s hard to look at your own document with another set of eyes, ask for a second opinion from a colleague on what should and could be eliminated.


Writing a simple text about something highly complex and intricate can be quite challenging. That’s why you shouldn’t underestimate the difficulty of writing a good brief: either invest a lot of time and effort to do it right or outsource the work to professionals.

How will 5G change the landscape of mobile app development in 2020 ?

4G mobile technology has presented breathtaking experiences to mobile users like fast internet surfing, HD video streaming, smooth and dependable video conferencing (imagine COVID-19 global crisis in the times of 2G?) and gaming. Every ten years, mobile technology takes a huge leap into the future and now it is time to welcome 5G mobile technology. Mobile companies and telecommunication giants are about to take a leap of faith from 4G to 5G and we are happy to discuss the impact it would have on mobile app development. It also offers a whole lot of possibilities for end users which were unthinkable of in times of 3G or 4G technology.

Faster internet speed (a driving force making life easier for users) is one of the advantages for end users amongst other benefits. 5G is a revolutionary concept and till the last two-three years nobody would have imagined that life could faster beyond 4G, but 5G is here to transform the internet. One of the early enthusiasts of the revolutionary 5G technology is mobile app developers and we are about to witness a huge disruption of fifth generation in mobile application development in 2020.

What is 5G technology?

The 5G technology is the fifth generation mobile network that promises upto 20 times faster connectivity than the current 4G LTE network. The fifth generation technology allows a novel kind of network tailored to virtually connect everything together including a host of IoT devices. Basically, the 5G network technology employs a higher frequency bandwidth to enable a much faster data transfer ability compared to other low frequency variants. With 5G, mobile users will be able to view content on higher resolution and get access to uninterrupted connectivity throughout the world. Isn’t it amazing? Yes, we thought so too. 

How will 5G impact mobile app development in 2020 -2021?

Before mobile app developers start creating an app, they think about the devices and networks the app will be used on. The app is then developed keeping these standards in mind for the app to run smoothly on devices alike. Here are some of the best features of 5G that app developers can keep in mind before they start working on this technology:

Ultra-Reliable Low Latency Communication: 

Ultra reliable low latency communication or URLLC is one of the most important features of 5G where data transfer happens in real time with negligible lag. Low latency communication helps to reduce page load times significantly and end users can have a better experience using mobile sites. However, URLLC is most beneficial while operating heavy machinery or say while performing a remote surgery as a negligible delay can prove costly. The fifth generation technology claims to reduce this delay from 50 milliseconds in 4G LTE to 1 millisecond which is remarkable. 

Enhanced Mobile Broadband: 

Due to higher speed, mobile app developers can create more appealing apps and offer breathtaking interfaces ultimately providing a much better user experience. Moreover, it will go beyond higher speed to provide a seamless user experience by enabling 360 degree video stream, appealing AR and VR applications to name a few. Embb is focused solely to cater to the user market and rising need to provide higher video quality, engaging users through the app in real time without having to use a public wi-fi for example at a music concert or a sporting event. The idea is to provide a streaming experience which is better and advanced than the current 4G LTE service.

Massive Machine Type Communication (mMTC):

Before we dig deeper into mMTC, let us simplify what mMTC is in layman terms. mMTC is a type of data communication between systems without human dependency. Internet of things (IoT) devices usually do not require a faster internet connection, however it is still dependent on the fifth generation network. 5G promises to offer mMTC and is solely focused on IoT devices run by a fast internet connection. By using this feature, mobile app developers can easily uplift their app game to the next level.

Benefits to mobile apps:

The first and foremost benefit of 5G is super fast internet speed to enable end users to download apps within a couple of seconds, stream high quality video without annoyance of buffering. It will enable faster file transfer and money transfer within seconds anywhere in the world. Lastly, 5G will help mobile app developers provide ultimate user experience to end users. 

App Development Company That’s With You Every Step of the Way

With more than 178 billion application downloads in 2017 alone, every successful business needs an online platform. But how can you set your business apart from the others?

Continue reading

Nimblechapps Tops Clutch’s List of 2019 Developers

Founded in 2014, Nimblechapps is a mobile app and web development company based out of India. Our curious and driven team consists of app developers and designers, web developers and designers, testing experts, support staff and marketing team.

Continue reading

Ways in Which Enterprise Mobility Can Help Change the Business Landscape

It quite evident that print and mail campaigns do not really serve the purpose of business growth. It is a highly indispensable part of every business in order to make progress. Many companies have gone from traditional to innovative marketing trends.

Continue reading

How iPhone App Development Company Can Increase Your Sales

In this age of mobile apps, businesses try all kinds of techniques in order to boost their sales with feature-rich mobile apps. Mobile apps have always been useful for boosting sales and marketing. This has pushed businesses towards developing cross-platform apps that will work equally well on major mobile platforms like iOS and Android. The business app development needs to be more comprehensive, but still iPhone app development has seen a major increase in the recent years, majorly because of the popularity of iPhones.

Continue reading

Why Progressive Web Apps Could be the Next Big Thing in Mobile App Development

The biggest question in developing technology that people and developers within the mobile app industry have a huge debate over which one is better? Mobile applications or mobile web experience?

Continue reading

Xamarin for Cross-platform Development: Pros and Cons

The web is definitely a great platform in order to connect with users and exchange data and information with them. But when it comes to taking the highest advantage of a mobile device, a native app is the best option. Native apps still remain the best way to get most out of a user’s mobile phones, laptops, and tablets.

Continue reading

Certain Myths About Full Stack Developers We Need to Get Rid Of

A full stack developer is not easy to find and a good full stack developer is irreplaceable. They can single-handedly change an application’s look and performance. A lot of job postings recently have “full-stack developer” mentioned in the profile. A person who can do it all on his own. The developer is an expert at front-end frameworks like Java, Python, C# etc, with years of mobile experience on both iOS and Android.

Continue reading