The Best Technology Tools for Content Marketing


Keval Padia

Content marketing may be a bit complicated for a lot of people. Good thing there are cool tools that came out to simplify it for everyone. Our friends over at share the best technology tools you can use for content marketing.

A strong online presence is necessary to advertise your brand effectively. However, it is not enough just to have multiple social media accounts and to maintain a blog. Providing relevant content that gives value to your target customer demographic is the best way to capture reader's attention. Once you have their interest, you could engage them. This, in turn, could strengthen and bolster your brand. Therefore, you should have a content marketing strategy that would maximize your presence and convert the interest that you gather into sales. The goal of content marketing is to be able to reach the right audiences that have a need for your products and services by providing them with useful information that would keep them engaged and interested.

Having the right content marketing strategy in place will keep you focused on your goals and will help ensure that you maximize your resources and efforts. Part of the strategy is using the right tools in building and attracting the right audience, crafting persuasive and informative content, and distributing content in a timely and consistent manner. Executing this strategy properly will help you come up with effective content marketing that will deliver the results that you are aiming for.

If you are new to content marketing, here are some of the best tools that you should consider.

(1) Tools to Help You Identify Your Target Audience.

The very first step to content marketing is to know who you are creating the content for. Who is your target audience? Who are your potential customers? What exactly do they want? What convinces them to buy your product? When are they most likely to buy? There are several questions that need to be asked to narrow down your target audience. You cannot skip this step as it is important to make sure that the content you provide fits the needs of your clients. Providing the right content is more than just filling in a need; it is like giving the right advice to a friend. It helps you build a connection to your customers thereby enabling them to trust you.

Think With Google: Marketer’s Almanac is a free database of tools developed by Google that helps you get a peek into how customers think depending on the changing of the seasons. Tools such as Shopping Insights, Consumer Barometer, and Google Trends enable you to get a feel of what people are looking for and how they are using the Internet to find the products that they want.

The User Persona Creator by allows you to create a persona that represents your client based on data that you have gathered through research and survey. This will allow you to understand how and why a client would behave towards your ads and your products.

(2) Tools to Help You in Creating and Editing Content.

The Google Drive Research Tool hastens your research process by allowing you to run searches without leaving your Google Drive document. It even suggests related topics, images and searches that you can use in your content.

If you are at your wit’s end trying to come up with something interesting, Blog Topic Generator will help you. All you need to do is input some keywords that you want to focus on, and it will provide you with relevant ideas that you can write about.

To make sure that your articles and blog entries are grammatically correct, use Grammarly. This tool helps improve word choice and spots plagiarized content. The Hemingway App, meanwhile, helps improve readability. If you are prone to writing run-on sentences that could confuse your readers and dilute the value of your content, this app is a must-have.

Most readers just browse over article titles. It is essential to immediately make an impact with the right article headline to capture attention and interest. The Headline Analyzer will help you choose article titles that will surely make potential readers click on your content. It rates your headline based on word balance, emotions, power, length and keywords.

Visual appearance is also important in content marketing. Make visually appealing graphics with the use of Canva. Create posters, collages, and infographics with attention-grabbing fonts and images.

(3) Tools to Help You Distribute Your Content

Easily send out updates and information to your blog followers through Mail-chimp. It is one of the most popular tools used by small and medium businesses who want to reach out to their clients. It offers an easy-to-use user interface and practical features.

Hootsuite makes distributing content across several social media platforms easy. You can schedule and cross-publish to Twitter, Facebook, and Instagram among many others. You can just upload your posts, set a schedule and choose the social media channels to publish to. You can also view multiple account streams with just this tool.

These are just some of the most useful tools that could make things easier in executing your content marketing strategy. You really don’t need to use all of these, but simply choose the best ones that could help you achieve content marketing that is efficient and effective.

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