E-Commerce has redefined the retail sector with each passing year. It has transformed to make online shopping smoother to meet the changing buyer persona and needs during the COVID-19 pandemic. Frequent travel restrictions and retail restrictions drove the consumer online. In fact, the largest retailers too had to go online and had to start selling directly to the consumers. Companies have to evolve too and ask their web designers to step up by improving their skills.
As you think about WordPress plugins for an online store, WooCommerce clearly has a bigger market share than its competitors. More than 90% of e-commerce websites have been built with WordPress using WooCommerce. WooCommerce is a free plugin used for WordPress websites. It is flexible and provides various options for store owners and developers. The Website design services offered by Nimblechapps use WordPress exclusively and choose WooCommerce over other plugins like Shopify for e-Commerce stores. WooCommerce is a plugin behind upcoming e-commerce trends you will witness in 2022.
How Website Design and Development Outsourcing is Beneficial?
Let us now discuss the most prominent advantages of website design and development outsourcing.
1. Reduced Cost
This one is everyone’s favourite. In most instances, if you plan to outsource your website project you will reduce your cost significantly. Hiring an expert or website development services provider for three months as a contractor will cost you way less than hiring a full-time developer/designer. By doing so, you also prevent long-term liability and tax implications, insurance etc that comes with hiring a full-time employee.
2. Risk Management
Risks are reduced significantly as the web development agency will have abundant knowledge and experience on similar projects. You will hire them only once you see their track record. Not only will they have a more similar experience, but they will be better at handling the risks involved in handling tasks related to upgrades and security management.
3. Work with Experts
Outsourcing projects to experts is a definite way to get high-quality work. For instance, if you hire a professional web designer, he will offer you a date rate for the time it takes him to complete the task. Now, that rate might be more than what you are currently paying, the professional designer will be able to deliver a better product. That is the beauty of working with experts. You do not have to worry about spoon-feeding your requirements to get a job done.
4. Saves Time
You can literally save hundreds of hours by outsourcing your design and development. When you want to hire a full-time resource, you will have to go through the hard work of scouting, recruiting and training the resource. On the other hand, a contractor can literally start working on any project at a given time. In the end, it is a win-win situation for both you and the freelancer/agency. This is because you get your work done quickly and efficiently.
5. Spoilt by Choice
It is good to focus on the benefits that come with outsourcing when compared to the in-house talent. In this case, you are not restricted to a few employees that you have hired. You can simply outsource your project to anyone in the world. Till now, it was difficult to find a web designer in Australia who has 20 hours free next week and exclusively works with food and beverages. It is now possible to find that person in just a few clicks.
Upcoming Website Design & Development trends in 2022:
As we have seen the benefits of outsourcing web design and development of your e-commerce website, now we look at the upcoming trends in 2022.
1. Improved Mobile Shopping Experience
Interestingly, 34% of e-commerce sales around the world in 2017 were from mobile. If we compare it with the data from 2021, 54% of e-commerce sales are coming from mobile devices. This means e-commerce stores must be mobile-responsive, so they look and work well on any device. Load time is a critical factor when it comes to mobile. Users might lose patience with an unresponsive page that refuses to load on their mobile. But, there are hundreds of mobile-friendly WooCommerce themes to choose from. Some of the most popular themes are:
- Woostroid – Woostroid is a popular, fast-loading mobile eCommerce theme that offers an ideal mobile-friendly buying experience.
- KALLYAS – This particular theme enables you to build a responsive eCommerce store.
- Flatsome – It is one of the best-selling WooCommerce themes. You can use the drag and drop builder to develop a beautiful, responsive eCommerce store that works well on mobile devices.
2. Better Product Pages
In the last few years, we witnessed a flourish of video, virtual reality and visual content. Revamped technology and faster internet speeds made it quite easier for web designers to add this type of content to their websites. It is ideal for eCommerce, as it means better product pages that can display a video to show your product. WooCommerce even provides a 360-degree Image, which enables users to view your products at a dynamic 360-degree angle. It is a bright start for VR startups focused on eCommerce. Hence, you can expect more features to be included in WooCommerce in 2022.
Apart from video, expect more detailed descriptions on product pages. Though the brief text is used on web pages, product descriptions may vary. It is better to include more information on product pages. This is the perfect chance to add your top keywords and phrases to boost SEO.
3. Customized Shopping Experience
Artificial Intelligence will definitely offer a personalized customer experience, this technology builds a better shopping experience. Customizing a shopping experience is more than calling your customer by their name. Knowing their location, language, and shopping preferences enable you to show them local events or offers that are relevant to them. WooCommerce provides a number of features to help you offer a custom shopping experience for your customers:
- MultilingualPress – It is now possible to speak your customer’s language with MultilingualPress. If your eCommerce store goes global, translating your product pages is crucial to increasing conversions.
- WooCommerce Extra Product Options – The WooCommerce Extra Product Options Extension provides you with the ability to create forms with logic so that consumers can simply customize products to their needs.
- WooCommerce Darwin Pricing Integration – Include geo-targeted coupon codes and tracking codes using the WooCommerce Darwin Pricing Integration plugin.
4. More Interfaces for Customer Service
Chatbots are widely popular on e-commerce websites. Artificial intelligence and machine learning are doing great when it comes to customer service. Chatbots are present 24*7 and can tackle simple questions regarding the products/company. Chatbots can get smarter using machine learning as they understand more about their preferences. WooCommerce is way ahead than its competitors in this aspect. You can use a number of different chatbot plugins that work with WooCommerce like:
- WooWBot – The WooWBot is an independent chatbot shop assistant that doesn’t need a third-party service integration.
- Facebook Messenger for WooCommerce – Messenger tops the chart when it comes to chatbot integrations. You can use BotMaker to easily integrate with your WooCommerce store.
- Omise – It is one more integration that integrates Facebook Messenger with your eCommerce store.
5. Distinct E-Commerce Websites
It is always vital to be different and stand out in tough competition. This is more important in the world of e-commerce. Making your website attractive and user-friendly can create a long-lasting impression on your potential customers. Nowadays, trends like using high saturation, minimalistic design, and dynamic colours can help you get the design that provides an engaging look and feel to your customers.
With everything that we have discussed in this post, it is true that there are multiple aspects to develop a website other than coding. It also needs elements of graphic design, copywriting, and UX design. Having said that, the design and development of your website is important. If you are going to outsource your project to a web development company, you should consider a few things to ensure that your project is free of bugs. Every business is different, with different needs that need to be prioritized. Hence, if you follow this guide, you will make the best decision for your business in 2022 and beyond. Let us know what you think about website design and development trends to grow your e-commerce business.
Dhruvil is a marketer for Nimblechapps, an app development solutions company joining December 2014, based out of Sydney, Australia. He has worked briefly as a Branding and Digital Marketing Manager before moving to Australia. At Nimblechapps, he worked on Social Media Marketing, Branding, Email Marketing and Blogging. Dhruvil studies Business at University of Western Sydney, and also handles Operations for the company in Australia.