With the resurgence of thousands of mobile applications, if you get an out-of-the-box idea, there is a possibility that the app already exists on the play store. Some of these apps will be successful, while others will not. What do you think is the reason that some apps are more popular than others? It is possible that you name a few things which make an app popular, but the most important reason is user experience.
User experience includes everything that impacts the perception and interaction of a user with a product or service. Mobile usability begins and ends with the user and hence it is critical for an app’s success. The difference between popular and unpopular apps is the quality of user experience. Without consideration of aspects like in-app behavior patterns and the psychology of the target audience, you would not be able to build a mobile product that creates a central goal or meet user expectations.
The user expectations have soared higher with the enhancement in technology. Users are typically looking for ease of use, faster load time, ability to accomplish a particular task by performing minimum actions etc. There is a thin line between building a good app and a great app that needs your attention. In this article, we are going to discuss some of the elements which provide a terrific user experience for mobile users. By using these strategies in your mobile app development lifecycle, you can provide an unmatchable user experience.
Benefits of Custom Application Development in Future:
Here we will list down five advantages of custom application development as mentioned by our clients.
1. Task Automation
Custom application development improves the stakeholder’s life by automating boring and repetitive tasks. It can be done in two major ways.
1. Automatically moving data –
Custom apps are not only for a custom interface or a custom experience. It is possible to develop an exceptional UI with out-of-the-box solutions. Actually, front-end design is generally great in these apps due to a good UI. For example, a shopping cart in an online retail store always means the same thing. Custom apps excel in their capability of taking your peculiar data and converting it into the formats you need it in. Data has to flow seamlessly between multiple systems to run effective business processes. The task has to be completed anyway, but a custom app can simplify it by automating the process rather than depend on manually exporting, converting and re-uploading it.
2. Automatically manage workflows –
A specific amount of time is required daily by employees working on projects and moving them to the next phase. For example, let’s assume that you need to email your line manager to inform him/her about a problem. The added manual step can be serious for your business efficiency:
– You have to remember to send the email.
– The manager must receive the email.
– The manager must reply to the email.
It might look like a minor inconvenience, however, these small issues can lead to major delays.
2. Improve Collaboration
Most businesses have a highly complex system to serve customers. Gone are the days when there were different departments for each and every task. It led to reduced customer satisfaction as most of the time, there was a lack of communication and accountability between the departments. Companies need to be adaptive, using expertise from the functions to better serve the customers.
Content is a prime example of collaboration. A single blog post can involve different teams like marketing, freelancers, business executives, product, and sales etc. It proves collaboration is extremely important in this case. But custom solutions can be difficult for seamless integration. For successful collaboration, users need to work on a communication platform like instant messaging or email to assist them. There are certain ramifications in case of failure:
– Some processes take longer than others and are prone to failure.
– Systems are difficult to automate if there is a need at all.
– Systems are sometimes difficult to scale.
– Institutional memory ends up moving forward, rather than operations being independent of the people who built them.
Apart from these ramifications, collaboration is a great option due to its spin-off advantages.
For example, custom applications that link existing tech stacks allow the staff to spend more time doing what is important rather than moving data from one point to another. Moreover, easy collaboration makes working with other teams pleasurable, providing better results. It allows organizations to become agile and robust. Ideas travel faster and businesses can work on these ideas efficiently.
3. Easy to Access the Data
For back-office tasks, a large amount of time and effort is required to gather data from different sources. Financial data is a primary example of this. For example, a CFO needs to collect financial data for the annual report. They might have to gather data from 5 different teams across the business. Asking for data, getting spreadsheets, and looking for particular figures takes time. Now, if this is an annual process, it is low on a company’s list of things to fix. But what if you are doing the process for weekly or monthly reports? There are dozens of processes that happen regularly that need data to be imported and transformed. A custom web application can help solve this problem.
Customization automates workflows so there is less chance of manual compilation. For example, a custom CMS might auto-generate a report that has all the information you are looking for in the monthly report. This level of detail simply doesn’t exist in out-of-the-box solutions. Hence, you can automate workflows that makeup business processes.
Secondly, you can start streamlining your business processes by offering users access to data and information in a format they can use effectively. Organizations track and store a large amount of data and produce a continuous flow of new content. Hence there are different tools to measure different types of data. For instance, Google Analytics track website data and CMS like WordPress to publish content.
These tools provide streamlined access to data and the ability to create and publish content. But, most businesses have not figured out the value of these types of tools. It is possible to create a report automatically to accelerate your reporting workflows. However, with custom app development, you can easily enhance the business process.
If you have a custom app, your data is more secure than if you are using an out-of-the-box solution. This is because you are not a major target. If your software is hacked, they get your data which is a major concern. But, if an out-of-the-box solution is hacked, they get all their clients’ data. How many hackers would be interested to break into your organization’s software? Not too many. That too when for the same amount of work and risk involved, they can get access to maybe 100 or 1,000s of companies. Having said that, the odds of your software being hacked is once or twice in a year. On the other hand, most solution providers are dealing with potentially hundreds of attacks daily.
5. Leverage Technology Investment
Lastly, custom app development can help businesses leverage technology investment by making use of already existing tools. The issue with investing in new tools is that employees don’t want to use them. Adopting new technology is always a challenge. Even with an intuitive platform, there is always a learning curve for some users. Getting your employees fully up to speed is a long-time investment that has to be managed. When you develop a custom app, technology adoption is seamless:
– Systems and interfaces work the way they are supposed to.
– The style of work stays the same.
– The tools look familiar so the UI matches their expectations.
Importance of custom application development for Better User-Experience:
Let us now focus on the importance of custom app development for an enhanced user experience.
1. Enhanced Productivity
The idea behind custom app development is to be customer friendly. The main aim is to create products that seamlessly integrate the requirements and workflows of the business. If everything is built to cater to a particular organization, adjust the software to their existing demands and requirements rather than imposing a new solution.
A simple way to serve the user is to create intuitive menus, logically organize functions and use company-specific naming conventions. Getting into the user’s current know-how is a way to reduce errors and make them more productive. It also improves their acceptance of the software since it makes them feel more comfortable.
2. Learning Curve
If the app looks and feels user friendly, follows protocols and requirements, it can provide a better learning experience for the team. It can help you save time and costs on training and facilitating the straightforward implementation of the new software. This helps because most businesses are reluctant to software shifts because of the downtime caused by learning new software.
3. Brand Recognition
Branding is an important aspect of internal and consumer software applications. For consumer software, for instance, a banking application, the UX dimension is the brand’s business card and part of customer service. A well-designed application works as a catalyst for customer loyalty. UX failure on the other hand means losing valuable customers.
For internal applications, UX can simply transmit the organization’s mindset to your staff. The logical organization of items will enhance their response times. For instance, a custom app for a call centre can suggest answers that follow the company’s tone of voice.
A custom application shows that the business cares about its clients and is devoted to offering employees the best tools to fulfil their job. These solutions can be expensive and take time to implement. However, once it is implemented, it shows the company’s commitment to fulfilling its business goals.
Customers pay a lot of attention to the details, and good UX can drive them to more sales. HubSpot shares that 97% of a customer’s decision is backed by the product’s experience. Now, as existing customers can be your brand ambassadors, it is important to impress them.
5. Increased Sales
All the reasons above come down to offering a better tool for your staff and customers. The bottom line is always measured in sales. At the end of the day, your sales figure will show how efficient your product is. Good custom software with impeccable UX can reduce processing time for your customers, increase value for your shopping carts, offer more transactions for a retail banking app.
There are various benefits to custom app development. With complex internal systems and specialized organizations, customization is becoming a norm. However, custom doesn’t always necessarily mean expensive. By utilizing existing software and customizing solutions, you get various customization advantages without a considerable cost. For most businesses, it is about choosing a software hub and then customizing software applications. To maximize your software development, it is difficult to look past custom app development. Let us know if you have a custom app development requirement and Nimblechapps will be happy to provide you with a free quote.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.