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E-Commerce has redefined the retail sector with each passing year. It has transformed to make online shopping smoother to meet the changing buyer persona and needs during the COVID-19 pandemic. Frequent travel restrictions and retail restrictions drove the consumer online. In fact, the largest retailers too had to go online and had to start selling directly to the consumers. Companies have to evolve too and ask their web designers to step up by improving their skills. 

As you think about WordPress plugins for an online store, WooCommerce clearly has a bigger market share than its competitors. More than 90% of e-commerce websites have been built with WordPress using WooCommerce. WooCommerce is a free plugin used for WordPress websites. It is flexible and provides various options for store owners and developers. The Website design services offered by Nimblechapps use WordPress exclusively and choose WooCommerce over other plugins like Shopify for e-Commerce stores. WooCommerce is a plugin behind upcoming e-commerce trends you will witness in 2022. 

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How Website Design and Development Outsourcing is Beneficial?

Let us now discuss the most prominent advantages of website design and development outsourcing. 

1. Reduced Cost

This one is everyone’s favourite. In most instances, if you plan to outsource your website project you will reduce your cost significantly. Hiring an expert or website development services provider for three months as a contractor will cost you way less than hiring a full-time developer/designer. By doing so, you also prevent long-term liability and tax implications, insurance etc that comes with hiring a full-time employee.

2. Risk Management

Risks are reduced significantly as the web development agency will have abundant knowledge and experience on similar projects. You will hire them only once you see their track record. Not only will they have a more similar experience, but they will be better at handling the risks involved in handling tasks related to upgrades and security management.

3. Work with Experts

Outsourcing projects to experts is a definite way to get high-quality work. For instance, if you hire a professional web designer, he will offer you a date rate for the time it takes him to complete the task. Now, that rate might be more than what you are currently paying, the professional designer will be able to deliver a better product. That is the beauty of working with experts. You do not have to worry about spoon-feeding your requirements to get a job done. 

4. Saves Time

You can literally save hundreds of hours by outsourcing your design and development. When you want to hire a full-time resource, you will have to go through the hard work of scouting, recruiting and training the resource. On the other hand, a contractor can literally start working on any project at a given time. In the end, it is a win-win situation for both you and the freelancer/agency. This is because you get your work done quickly and efficiently. 

5. Spoilt by Choice

It is good to focus on the benefits that come with outsourcing when compared to the in-house talent. In this case, you are not restricted to a few employees that you have hired. You can simply outsource your project to anyone in the world. Till now, it was difficult to find a web designer in Australia who has 20 hours free next week and exclusively works with food and beverages. It is now possible to find that person in just a few clicks. 

Upcoming Website Design & Development trends  in 2022:

As we have seen the benefits of outsourcing web design and development of your e-commerce website, now we look at the upcoming trends in 2022.

1. Improved Mobile Shopping Experience

Interestingly, 34% of e-commerce sales around the world in 2017 were from mobile. If we compare it with the data from 2021, 54% of e-commerce sales are coming from mobile devices. This means e-commerce stores must be mobile-responsive, so they look and work well on any device. Load time is a critical factor when it comes to mobile. Users might lose patience with an unresponsive page that refuses to load on their mobile. But, there are hundreds of mobile-friendly WooCommerce themes to choose from. Some of the most popular themes are:

  1. Woostroid - Woostroid is a popular, fast-loading mobile eCommerce theme that offers an ideal mobile-friendly buying experience.
  2. KALLYAS - This particular theme enables you to build a responsive eCommerce store.
  3. Flatsome - It is one of the best-selling WooCommerce themes. You can use the drag and drop builder to develop a beautiful, responsive eCommerce store that works well on mobile devices.

2. Better Product Pages

In the last few years, we witnessed a flourish of video, virtual reality and visual content. Revamped technology and faster internet speeds made it quite easier for web designers to add this type of content to their websites. It is ideal for eCommerce, as it means better product pages that can display a video to show your product. WooCommerce even provides a 360-degree Image, which enables users to view your products at a dynamic 360-degree angle. It is a bright start for VR startups focused on eCommerce. Hence, you can expect more features to be included in WooCommerce in 2022.

Apart from video, expect more detailed descriptions on product pages. Though the brief text is used on web pages, product descriptions may vary. It is better to include more information on product pages. This is the perfect chance to add your top keywords and phrases to boost SEO.

3. Customized Shopping Experience

Artificial Intelligence will definitely offer a personalized customer experience, this technology builds a better shopping experience. Customizing a shopping experience is more than calling your customer by their name. Knowing their location, language, and shopping preferences enable you to show them local events or offers that are relevant to them. WooCommerce provides a number of features to help you offer a custom shopping experience for your customers:

  • MultilingualPress - It is now possible to speak your customer’s language with MultilingualPress. If your eCommerce store goes global, translating your product pages is crucial to increasing conversions.
  • WooCommerce Extra Product Options - The WooCommerce Extra Product Options Extension provides you with the ability to create forms with logic so that consumers can simply customize products to their needs.
  • WooCommerce Darwin Pricing Integration - Include geo-targeted coupon codes and tracking codes using the WooCommerce Darwin Pricing Integration plugin.

4. More Interfaces for Customer Service

Chatbots are widely popular on e-commerce websites. Artificial intelligence and machine learning are doing great when it comes to customer service. Chatbots are present 24*7 and can tackle simple questions regarding the products/company. Chatbots can get smarter using machine learning as they understand more about their preferences. WooCommerce is way ahead than its competitors in this aspect. You can use a number of different chatbot plugins that work with WooCommerce like:

  • WooWBot - The WooWBot is an independent chatbot shop assistant that doesn’t need a third-party service integration.
  • Facebook Messenger for WooCommerce - Messenger tops the chart when it comes to chatbot integrations. You can use BotMaker to easily integrate with your WooCommerce store.
  • Omise - It is one more integration that integrates Facebook Messenger with your eCommerce store. 

5. Distinct E-Commerce Websites

It is always vital to be different and stand out in tough competition. This is more important in the world of e-commerce. Making your website attractive and user-friendly can create a long-lasting impression on your potential customers. Nowadays, trends like using high saturation, minimalistic design, and dynamic colours can help you get the design that provides an engaging look and feel to your customers. 

Final Word:

With everything that we have discussed in this post, it is true that there are multiple aspects to develop a website other than coding. It also needs elements of graphic design, copywriting, and UX design. Having said that, the design and development of your website is important. If you are going to outsource your project to a web development company, you should consider a few things to ensure that your project is free of bugs. Every business is different, with different needs that need to be prioritized. Hence, if you follow this guide, you will make the best decision for your business in 2022 and beyond. Let us know what you think about website design and development trends to grow your e-commerce business. 

Digital transformation has allowed all small businesses or corporations to generate data at every touchpoint. From customer data to marketing automation, businesses need to store data in an organized and secure way. 91% of businesses are using CRM and databases to collect their data for later use. Interestingly, the mobile CRM and database market rose to 11% in 2019 and is now worth more than USD 15 billion. It is crucial that you select the right tool that works best for your business. 

A database is a collection of organized information stored on a particular computer system. Over the decades, developers and business owners have shared their love and appreciation for the DBMS as it significantly reduces data redundancy and stores data effectively. To help make the right decision in terms of choosing a DBMS, we have reviewed and listed the best database software that will be highly successful in 2022.

What is a Database Management System and How is it useful?

 

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A Database Management System (DBMS) is a tool that helps businesses optimize, manage, store, and retrieve data from main databases. The impressive user interface is a systematic approach to handle large amounts of data workloads in an efficient and timely manner. 

The fundamental structure of a DBMS is dependent on the core elements; data, database schema and database engine. The schema is necessary for a logical structure and the engine assures data accessibility and can be modified by users. 

It is possible to store your database information using apps. So, think of DBMS as a bridge between your primary database and application programs. Moreover, database management software provides you with the scalability and modification options to recover, comply, or monitor business operations.

DBMS is a centralized process that enables multiple users to access data irrespective of different geographical locations. Apart from that, DBMS can limit the data usage and functionality of each user. There are various types of database software. The DBMS offers users the freedom and convenience to store logical or physical data. Also, users do not have to be worried about the structural changes nor the physical data location. For example, Application Programming Interface (API) doesn’t require the developer to make manual changes. Rather, it automatically makes changes in the database. 

Top-15 Database Management System Softwares in 2022

Irrespective of the size and nature of your business, it is important to look for a DBMS with multiple database options. Here are 15 of the top database management software that can assist your business with productivity and reliability.

1. Improvado

Improvado plays an integral role in data aggregation for small and large businesses. The software includes hundreds of integrations like BigQuery, Google Ads, Excel etc. There is a robust reporting mechanism and an intuitive dashboard too. Moreover, data visualization and import compatibility can bring your marketing efforts in a single place.

Other than its structural design, the tool cuts down the added cost of hiring developers. You do not need to be a SQL expert to understand the implementation of Improvado. Apart from that, this DBMS enables users to get instant APIs connection and access automated data. 

- Advantages: 

  • Flexibility to duplicate and migrate data instantaneously
  • Metrics comparison to make important business decisions.
  • Data integration amidst live connection on a dedicated server.
  • Ongoing support from informative employees.
  • Clear database documentation
  • Good navigation control

- Disadvantages:

  • The data reverses the latest entries amidst analytical comparison.

Now, if you are looking to get the most out of Improvado, the Business offer at $100 per month is the best for you. Though, small businesses with a smaller budget can get custom prices with the Enterprise option. You can contact them to schedule a demo to understand the software better. 

2. Microsoft SQL Server

Microsoft SQL Server is one of the best DBMS in the market. As it is a free tool, it definitely attracts a large audience. The custom-based graphical interface has saved a lot of time for years. The diagrams you can create with this software can be seamlessly added to a new project.

The Object Explorer feature allows users to view the tables created. Other than that, the Template Explorer is a bundle of script objects that can be used to identify various names in the database system. Additionally, the SQL server creates particular containers that enable users to merge views and scripts of a linked group or object.

- Advantages:

  • Easy to set up a new database server from scratch.
  • Creates multiple designs, tables etc without syntax.
  • Handles complex queries and seamless integration with other programs.
  • Creates advanced queries through Developer Network.

- Disadvantages:

  • The lightweight package is not user-friendly.
  • Long queries take longer than the calculated time to execute.
  • Data maintenance is an issue.
  • A new firewall system is required.

The Express and Developer variants are free and perfect for personal use. The 2016 version is priced at $931 for a Standard version which is the same for the 2017 and 2019 versions. 

3. PostgreSQL

This open-source DBMS software is popular due to its smart configuration and indexing options. PostgreSQL is perfect if your daily business activities need you to import or export data.

Currently, PostgreSQL supports Python and JSON programming languages. Though it is a relational database solution, users are free to create NoSQL databases. The open-source community has also created a wide range of plug-ins to boost software functionality.

- Advantages:

  • Easy storage and management of large data.
  • Secure data processing.
  • Easy installation on Linux and Windows OS.
  • Access to tutorials and learning material.
  • Suitable for businesses that deal in large amounts of data.

- Disadvantages:

  • Native interface limits data manipulation.
  • Advanced tool is not suitable for small databases.
  • Installation and configuration is time-consuming.

4. My SQL

My SQL is a fast data processing software with exceptional features. The software is designed to increase the security and scalability of your databases. A cost-effective tool provides technical support and mitigates potential risks. Moreover, high-volume businesses can leverage complex SQL apps.

- Advantages:

  • The latest version has better data recovery options.
  • Easy to learn the features for a non-technical user.
  • It is an open-source tool so can be customized.
  • Ideal for small businesses and entrepreneurs due to the low-cost structure.
  • Compatible with industry standards.
  • The data development process is adjustable.

- Disadvantages:

  • Queries get stuck after a refresh or restart.
  • Overdependence on third-party add-ons.
  • Data operations are complex in Linux.

MySQL Standard, Enterprise, and Cluster versions are priced at $2,000, $5,000 and $10,000 respectively. 

5. Amazon RDS

Amazon RDS is one of the most reliable DBMS software. It comes with a secured connection and backs up your data through an inbuilt feature. Moreover, it can resize your database activities.

- Advantages:

  • You can process the heavy workloads in a single database.
  • As a user, you pay for the used resources.
  • It enables you to access MySQL, Oracle or Microsoft SQL databases.
  • Ideal for developers looking for flexibility and scalable storage options.

- Disadvantages:

  • There are only a few auto-scaling options.
  • No physical server to check logs.

Users can try Amazon RDS and there is no minimum requirement to use the software. It is complicated but you can simply calculate it with AWS Simple Monthly Calculator.

6. Razor SQL

RazorSQL is an extremely popular database management tool. It enables users to check schemas, tables, unidentified keys, indexes, and columns. It is possible to create, update or delete SQL statements as per your requirements. The tool comes with flexible import options and data files.

Currently, RazorSQL supports more than twenty programming languages. It can compare the results and queries through multiple databases. Additionally, the software doesn’t require added manual configuration.

- Advantages:

  • Automatic selection and copy feature for various types of data.
  • Users can create custom templates for projects.

- Disadvantages:

  • Installation and configuration is a lengthy process.
  • Only developers can use the advanced features.

The current price for RazorSQL is $99.95 per year.

7. Oracle RDBMS

The latest version of this software includes larger databases, takes less space, is secure and processes data. It is one of the most efficient object-relational database tools. You can use the Oracle RDBMS software on a PC or a high-powered supercomputer. The active designs trigger a referential system within the tool.

- Advantages:

  • It is possible to create segments to have better administrative control over your data.
  • Seamless transactional process and data security.

- Disadvantages:

  • The price is too high for small businesses.
  • Client apps are automatically plugged in.

The price of this software can vary depending on the type of business and your current requirements. Hence, you will have to contact Oracle’s customer support to get information on pricing.

8. SQL Developer

The open-source software is loved by developers as it is easy to design, develop, and perform other database management activities. The best feature of SQL Developer is that it takes less time to execute multiple queries. Hence, users generate queries in numerous formats like PDF, HTML, XML, or Excel.

- Advantages:

  • Easy data management in Oracle Database.
  • SQL Developer can run end-to-end database apps.
  • You can shift your database solution to third-party databases to Oracle.

- Disadvantages:

  • Automation of an operating system often shifts database queries.

The SQL Developer software is free to use and download for all users and businesses. 

9. Microsoft Access

The Microsoft software works only on Windows OS. It is an excellent tool to create custom databases in multiple formats as per your business requirements.. The affordable database management software is useful in the IT industry.

- Advantages:

  • Custom templates are perfect for adding web databases and tracking, reporting, or sharing with other users.
  • Users get to have full access to Suite Packages like Word, Excel, and Outlook.

- Disadvantages:

  • License extension to merge third-party tools is a lengthy process.

10. Informix

Informix is a DBMS software ideal for companies looking for parallel and multi-level data processing. The scalability makes it a perfect choice and it has great in-depth support.

- Advantages:

  • The Online Transactional Processing (OLTP) performance is impressive.
  • Flexibility to scale small systems to multi-layered distributed nodes.
  • It can merge relational databases in a time series.

- Disadvantages:

  • The Premium version is too expensive for small businesses.

The price of the software depends on the quantity of data you want to back up. 

11. EMS

The EMS software allows you to create distinct data analytical components. It has good vendor support that can support your database management activities. The software is designed to facilitate users who want to keep an eye on existing databases. 

- Advantages:

  • Easy maintenance is perfect for all businesses.
  • EMS works with all the SQL tools.
  • The execution of multiple SQL queries works on databases.

- Disadvantages:

  • Multi-user features are complex.
  • Slow at handling multiple databases at the same time.

The EMS software is free as of now.

12. Redis

Developers will be happy that this DBMS software is developed using ANSI C language, which means impressive speed across all operating systems. Also, the DBMS tool offers multiple data types like hashes, lists, and sets that can support high-performance queries. It consists of a data structure that can index bitmaps, hyper logs and streams. 

- Advantages:

  • The software is configured to replicate multiple databases.
  • It offers automatic data partitioning.

- Disadvantages:

  • On-disk transactions on multiple levels can be an issue for non-technical users.

The single version of the software is free to use. Though, we would suggest you use the enterprise version from RedisLabs to enhance scalability. 

13. IBM DB2

The latest version of IBM DB2 is faster than other software. Moreover, the DBMS software backs most data science languages to handle simple or complex queries. Interestingly, users like this tool due to its ease of installation and setup to store a large amount of data instantly. 

- Advantages:

  • It provides AI capabilities created to manage and structure complicated data.
  • It works well with private and cloud environments.

- Disadvantages:

  • The functionality is complex for a non-technical user.

The community version of the software is free. However, the Standard version is priced at $1,850 and the Advanced version is $7,800 for 90 days. 

14. Teradata

Teradata is one of the first and original DBMS tools. It has an impressive processing speed to export and import data. Along with real-time processing, it can share large databases in an instant. The data analytics of the DBMS tool is known to render enterprise-level business operation activities.

- Advantages:

  • Neatly designed permission controls to track and collect data.
  • Integrated data storage through multiple data formats.

- Disadvantages:

  • The software lags due to third-party tools.

The cost of Teradata software depends on workload profiles. Having said that, the package comes with subscription-based licensing, portability options and data risk management.

15. SQLite

SQLite is built for small and medium businesses. The light structure and layout design assist users store and managing data easily. The SQL engine is reliant and self-contained. Also, the DBMS program is available on multiple mobile applications.

- Advantages:

  • Takes less time and space to set up.
  • Stable and compatible file format that can run data on multiple platforms.

- Disadvantages:

  • The database files shifted as containers take time to reach another system.

SQLite’s latest version is free to download for single users and businesses.

Conclusion:

Whether you are a non-technical user or a highly experienced programmer, the main focus should be to choose the DBMS mentioned above should depend on monitoring and performance generation. Moreover, check the flexibility of the program to add users. Finally, the user should be the main person to choose your database management system tool. What do you think about these DBMS software for 2022? Let us know in the comments below. If you have any questions, please feel free to contact Nimblechapps for more information.

With the resurgence of thousands of mobile applications, if you get an out-of-the-box idea, there is a possibility that the app already exists on the play store. Some of these apps will be successful, while others will not. What do you think is the reason that some apps are more popular than others? It is possible that you name a few things which make an app popular, but the most important reason is user experience. 

User experience includes everything that impacts the perception and interaction of a user with a product or service. Mobile usability begins and ends with the user and hence it is critical for an app’s success. The difference between popular and unpopular apps is the quality of user experience. Without consideration of aspects like in-app behavior patterns and the psychology of the target audience, you would not be able to build a mobile product that creates a central goal or meet user expectations. 

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The user expectations have soared higher with the enhancement in technology. Users are typically looking for ease of use, faster load time, ability to accomplish a particular task by performing minimum actions etc. There is a thin line between building a good app and a great app that needs your attention. In this article, we are going to discuss some of the elements which provide a terrific user experience for mobile users. By using these strategies in your mobile app development lifecycle, you can provide an unmatchable user experience. 

Benefits of Custom Application Development in Future:

Here we will list down five advantages of custom application development as mentioned by our clients.

1. Task Automation

Custom application development improves the stakeholder’s life by automating boring and repetitive tasks. It can be done in two major ways.

1. Automatically moving data

Custom apps are not only for a custom interface or a custom experience. It is possible to develop an exceptional UI with out-of-the-box solutions. Actually, front-end design is generally great in these apps due to a good UI. For example, a shopping cart in an online retail store always means the same thing. Custom apps excel in their capability of taking your peculiar data and converting it into the formats you need it in. Data has to flow seamlessly between multiple systems to run effective business processes. The task has to be completed anyway, but a custom app can simplify it by automating the process rather than depend on manually exporting, converting and re-uploading it.

2. Automatically manage workflows -

A specific amount of time is required daily by employees working on projects and moving them to the next phase. For example, let’s assume that you need to email your line manager to inform him/her about a problem. The added manual step can be serious for your business efficiency:

 - You have to remember to send the email.

 - The manager must receive the email.

 - The manager must reply to the email. 

It might look like a minor inconvenience, however, these small issues can lead to major delays. 

2. Improve Collaboration

Most businesses have a highly complex system to serve customers. Gone are the days when there were different departments for each and every task. It led to reduced customer satisfaction as most of the time, there was a lack of communication and accountability between the departments. Companies need to be adaptive, using expertise from the functions to better serve the customers.

Content is a prime example of collaboration. A single blog post can involve different teams like marketing, freelancers, business executives, product, and sales etc. It proves collaboration is extremely important in this case. But custom solutions can be difficult for seamless integration. For successful collaboration, users need to work on a communication platform like instant messaging or email to assist them. There are certain ramifications in case of failure:

 - Some processes take longer than others and are prone to failure.

 - Systems are difficult to automate if there is a need at all.

 - Systems are sometimes difficult to scale.

 - Institutional memory ends up moving forward, rather than operations being independent of the people who built them. 

Apart from these ramifications, collaboration is a great option due to its spin-off advantages. 

For example, custom applications that link existing tech stacks allow the staff to spend more time doing what is important rather than moving data from one point to another. Moreover, easy collaboration makes working with other teams pleasurable, providing better results. It allows organizations to become agile and robust. Ideas travel faster and businesses can work on these ideas efficiently. 

3. Easy to Access the Data

For back-office tasks, a large amount of time and effort is required to gather data from different sources. Financial data is a primary example of this. For example, a CFO needs to collect financial data for the annual report. They might have to gather data from 5 different teams across the business. Asking for data, getting spreadsheets, and looking for particular figures takes time. Now, if this is an annual process, it is low on a company’s list of things to fix. But what if you are doing the process for weekly or monthly reports? There are dozens of processes that happen regularly that need data to be imported and transformed. A custom web application can help solve this problem.

Customization automates workflows so there is less chance of manual compilation. For example, a custom CMS might auto-generate a report that has all the information you are looking for in the monthly report. This level of detail simply doesn’t exist in out-of-the-box solutions. Hence, you can automate workflows that makeup business processes.

Secondly, you can start streamlining your business processes by offering users access to data and information in a format they can use effectively. Organizations track and store a large amount of data and produce a continuous flow of new content. Hence there are different tools to measure different types of data. For instance, Google Analytics track website data and CMS like WordPress to publish content. 

These tools provide streamlined access to data and the ability to create and publish content. But, most businesses have not figured out the value of these types of tools. It is possible to create a report automatically to accelerate your reporting workflows. However, with custom app development, you can easily enhance the business process.

4. Security

If you have a custom app, your data is more secure than if you are using an out-of-the-box solution. This is because you are not a major target. If your software is hacked, they get your data which is a major concern. But, if an out-of-the-box solution is hacked, they get all their clients’ data. How many hackers would be interested to break into your organization’s software? Not too many. That too when for the same amount of work and risk involved, they can get access to maybe 100 or 1,000s of companies. Having said that, the odds of your software being hacked is once or twice in a year. On the other hand, most solution providers are dealing with potentially hundreds of attacks daily. 

5. Leverage Technology Investment

Lastly, custom app development can help businesses leverage technology investment by making use of already existing tools. The issue with investing in new tools is that employees don’t want to use them. Adopting new technology is always a challenge. Even with an intuitive platform, there is always a learning curve for some users. Getting your employees fully up to speed is a long-time investment that has to be managed. When you develop a custom app, technology adoption is seamless:

 - Systems and interfaces work the way they are supposed to.

 - The style of work stays the same.

 - The tools look familiar so the UI matches their expectations.

Importance of custom application development for Better User-Experience:

Let us now focus on the importance of custom app development for an enhanced user experience. 

1. Enhanced Productivity

The idea behind custom app development is to be customer friendly. The main aim is to create products that seamlessly integrate the requirements and workflows of the business. If everything is built to cater to a particular organization, adjust the software to their existing demands and requirements rather than imposing a new solution.

A simple way to serve the user is to create intuitive menus, logically organize functions and use company-specific naming conventions. Getting into the user’s current know-how is a way to reduce errors and make them more productive. It also improves their acceptance of the software since it makes them feel more comfortable.

2. Learning Curve

If the app looks and feels user friendly, follows protocols and requirements, it can provide a better learning experience for the team. It can help you save time and costs on training and facilitating the straightforward implementation of the new software. This helps because most businesses are reluctant to software shifts because of the downtime caused by learning new software. 

3. Brand Recognition

Branding is an important aspect of internal and consumer software applications. For consumer software, for instance, a banking application, the UX dimension is the brand’s business card and part of customer service. A well-designed application works as a catalyst for customer loyalty. UX failure on the other hand means losing valuable customers.

For internal applications, UX can simply transmit the organization’s mindset to your staff. The logical organization of items will enhance their response times. For instance, a custom app for a call centre can suggest answers that follow the company’s tone of voice. 

4. Credibility

A custom application shows that the business cares about its clients and is devoted to offering employees the best tools to fulfil their job. These solutions can be expensive and take time to implement. However, once it is implemented, it shows the company’s commitment to fulfilling its business goals.

Customers pay a lot of attention to the details, and good UX can drive them to more sales. HubSpot shares that 97% of a customer’s decision is backed by the product’s experience. Now, as existing customers can be your brand ambassadors, it is important to impress them. 

5. Increased Sales

All the reasons above come down to offering a better tool for your staff and customers. The bottom line is always measured in sales. At the end of the day, your sales figure will show how efficient your product is. Good custom software with impeccable UX can reduce processing time for your customers, increase value for your shopping carts, offer more transactions for a retail banking app. 

Final Thoughts:

There are various benefits to custom app development. With complex internal systems and specialized organizations, customization is becoming a norm. However, custom doesn’t always necessarily mean expensive. By utilizing existing software and customizing solutions, you get various customization advantages without a considerable cost. For most businesses, it is about choosing a software hub and then customizing software applications. To maximize your software development, it is difficult to look past custom app development. Let us know if you have a custom app development requirement and Nimblechapps will be happy to provide you with a free quote.

Websites help you offer a strong digital presence and build a reliable identity in the target market. There are hundreds or thousands of companies providing the same products/services like yours. How will your target prospect decide that your organization is better than your competitors? The answer is a well-designed website. A dynamically designed website is the perfect solution to grow your market share by attracting potential customers. It is a 24x7 salesperson that interacts with your clients, customers, or prospective buyers. Users can understand your products/services, experience, contact details and more.

Website design and development is crucial but it may not be your core strength. To deliver a high-quality website, you need web design and web development experience. Or you can hire an agency that provides web design services

A custom web development company like Nimblechapps has a consistent workflow that provides efficiency in website development at a cost-effective rate. As a professional development company, we follow a dedicated website development process and we will share it with you. Our website development process is an extensive look into how we break a project into intuitive phases. 

The exact structure of our process has evolved over the years, which has brought us to the format in the infographic below. You do not need to necessarily follow the same process to achieve success. But, following a detailed process will provide you with better results in the long term. Let’s check our web design and development process in detail:

 

1. Discovery Phase

The most important part of any web design process is to figure out client requirements. All other steps are based on this particular step. If you falter at this step, chances are you won’t succeed in getting the software right. The aim of the website, the goals, the target audience - it is important to discuss these with the client to identify the requirements are crucial. In the initial parts of the requirement discussion,  try to organize as many meetings or calls as possible to get a clear picture of the requirements. Also, bear in mind, the more detailed this stage will be, the more precise the cost and time estimation will be. 

2. Simplified Requirement Document

Once your team gathers the requirements at a primary level, it needs to be documented. A good business analyst aims to identify the business requirements and then translate them into an SRD or BRD (Simplified or Business Requirement Document) that would be a starting point for the development process. 

SRD should always be precise, unambiguous and easy to understand. It is the bible that developers will go back to when they face any development issues. Hence, it must contain details and breakdowns where necessary. Try to include as many possible deliverables and constraints as possible.

This step helps provide a smooth website development process without exceeding cost and time constraints. The entire website development process must stick to this document and any new changes will need extra effort, in terms of time and money. 

3. Website Development Planning

Once you know what needs to be developed and have detailed documentation of the same, the next step is project planning. Before the coding starts, it is critical to identify the tasks and manage the allocation of resources. This step consists of:

  • Wireframing
  • Defining website architecture
  • Choosing the technical stack
  • Milestone bifurcation
  • Identifying resources and cost estimation

The primary step of planning must begin with wireframing and understanding the website architecture. It is crucial not to begin designing or developing a website without a wireframe and sitemap.

A Sitemap is a hierarchical list of all the website pages and it assists the development team to work. The designers and developers get a clear understanding of the structure and the total distribution of pages in the website. Without a sitemap, your website will be clearly unorganized and messy.

A wireframe is an ideal way to visualize website design at the structural level and is important to identify any usability issues. It also assists in visualizing the user journey and choosing suitable UI elements. Basically, it is the foundation of your website and if you have a weak foundation, your website will collapse sooner or later.

Project planning is based on everything needed for successful project completion. Project planning helps in the proper utilization of the resources and ensure that the time allocated for each phase is utilized properly.

4. Design Phase

Good design doesn’t mean how it looks, but how user friendly it is. Your website design is more important for conversions than you think. Once the wireframes and website architecture are sorted, the design team will start working on the visual elements.

In this phase, the design team starts working on the visual identity of the brand. It is possible to visualize how your website will look. The website layout, the screens, buttons, headers and footers, navigation, photos, videos, and other elements are included in this phase.

As mentioned above, the design team needs to keep the target audience in mind and design the website accordingly. The website layout has to be discussed with the client and customized according to their preferences. 

5. Development Phase

Once we have designed the UI, we need to start working on the development and convert your static webpage into a functional website. Basically, there are two parts to software development:

  • Front-end Development - It is also known as “client-side” development. It is something that the users see and interact with on the web browser. The primary factor here is user interaction. Essentially, the front-end developers do not design the website but are responsible for bringing the design to life. They use all the static elements and convert them into a dynamic website.
  • Back-end Development - This part of the website is not seen by the users. The backend communicates with the front-end and shares information so that users can work with the website features. The backend development team ensures that all the business logic and data storage is implemented. This step includes Database creation, API development and integration and Security checks.

6. Testing and Deployment Phase

A product should be thoroughly tested before deploying so that the production is not threatened by bugs. Hence, having a proper, streamlined testing process is important. A website must be thoroughly tested before making it live. 

Website development companies use various types of testing methods like User acceptance, Beta testing, Functional and Performance testing, White box or Black box testing. The idea is to get rid of bugs that might affect product quality.

Once you receive a green signal from the testing team, the code is sent to production. Ensure a re-test on production too. Always maintain a staging server backup so if there is any issue after deployment, the backup can be used to restore production.

At Nimblechapps, we carry out intensive testing after every milestone. If the bugs are identified early, it is easier to fix them rather than fixing these bugs when the whole website is live. It will help you reduce web development costs significantly. 

7. Maintenance

The web development process doesn’t complete with deployment. Maintenance has an integral role to play in the complete web development process. The aim of maintenance is to modify and updating software apps to correct bugs, enhance capabilities and include features to enhance system performance.

Any changes or modifications will be considered as a change request and will not come under free maintenance. However, bug fixes and patches will be included in this phase. Nimblechapps provides 60 days of free bug support. 

Google revealed that they have changed how titles are created for search result listings. It was only last week that Google launched a new system of generating titles for web pages. Earlier, Google used the query keyed into the search box when creating the titles. Now, Google will no longer use the same query to create web page titles. Generally, it describes what the page is about irrespective of the particular query. It is usually the content that is placed in <H1> tags, within other header tags. Moreover, it is enlarged and highlighted through the use of style treatments. 

Title tags are still relevant for a majority of web pages. Google confirmed that around eighty percent of the results will have the usual HTML title tags. HTML title tags are most commonly used as per Google. Why is Google changing the title tags? Google announced that this update is meant to provide readable and accessible page titles. In some instances, Google may include website names where it is helpful. In other cases, when coming across a lengthy title, Google picks the most relevant part of the title.

Google Algorithm Updates 2021:

Earlier in June 2021, we published an article on Core Web Vitals - which was a comprehensive guide to create a better user experience. 

What is Google's Web Page Title Update?

Google is now informing the general public “How They Generate Titles”. This is actually phenomenal, but we may need to work on a few things. This will be used mostly for On-Page content. Google’s Danny Sullivan posted on Google Search Central saying: “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query”. 

As it was noticed in live search engine results, Google’s new method for creating web page titles has been thoroughly documented. Earlier, the Meta Titles of a page would change depending on the keyword searched by the user. This won’t be happening going forward. Google’s new algorithm will fetch and create titles from the content it feels relevant to the user. Essentially, Google is making use of text that users can see when they visit a web page like H1. 

You might have a question, why does Google search for the title in the content when there is a title provided already? This is because title tags do not always describe the page. The title can be too long, keyword stuffed or a boilerplate. Google recommends you to create exceptional HTML title tags. Out of all the ways used to create titles, content from HTML title tags is most likely used by Google. 

How title tag update has caused fluctuations in website traffic & conversions?

Now, let us find out how the title tag update has caused a disruption in website traffic and conversions. 

Google is not displaying publisher title tags for around twenty percent of search results. This is also known as SERP and SEO specialists around the world are not happy with this update from Google. It stems from the fact that these websites have started losing traffic due to poorly written titles in the SERPs. 

1. Google Title Tag Update Fatality

Popular search marketer Lily Ray tweeted about a fatality due to Google’s update. She remarked that clicks decreased by more than 60,000 in the last week or so. Interestingly, the website did not lose ranking and the position too remained the same. This means the website lost traffic due to Google’s title tag update. She termed the whole phenomenon as Google Titlepocalypse.

Source

2. Incorrect Location in Title Tag

Tons of complaints have been registered against the title tag update. So, Google began a Webmaster Help Forum thread where users can discuss bad title tags in SERPs. A business owner with a local site remarked that Google was rewriting title tags and using the incorrect location. It is not good to have an incorrect location in the SERP title. This is because a user will not click on the result when it shows a location that is not the one they are looking for. The discussion forum states: “Hello, the latest change to titles is not properly representing the ‘brand attribute’ of the title. You are appending - AAA Northern California regardless of the location of the search. This business operates in multiple states outside of the Northern California region. CTR has dropped significantly in these instances.” 

3. Google Skips Health Related Titles

If there is one thing where Google erred the most is the implementation in Healthcare. The Title Tag update has seen the worst implementation which is worrisome. Google is including the word “vaccination” in the title for pages that are around a disease but not about the vaccination for the illness. 

4. Capitalization Mistakes

Search marketer Jennifer Slegg too tweeted about the search engine adding the incorrect capitalization in the SERP titles. This results in a weird looking sentence with lowercase words merged with upper case words.

Source

We checked the code of the web page and the combination of lowercase and upper case in the title doesn’t exist on the page. The weird looking appearance of the title in the search results is all thanks to Google’s faulty algorithm.

Tips to Optimize Web pages as per this update:

Titles are important to provide users a quick insight into the content of a result and why it is relevant to the user. It is always the main piece of information used to decide which result to click on. Hence, it is crucial to create quality titles on your web pages. Some important tips to manage your titles:

  • As mentioned above, ensure each page on the website has a particular title mentioned in the <title> tag.
  • Create descriptive and precise page titles. Avoid unclear descriptors like “Home” for your home page, or “Profile” for a particular user’s profile. It is best to avoid long titles, which might get shortened in the search results.
  • Try to avoid keyword stuffing. At times, it is better to have particular keywords in the title. However, there is no reason why the same words should appear multiple times. A title like “Web development, web development company” etc. doesn’t help the user. It is also known as keyword stuffing. This can make your results look spammy to Google and to users. 
  • Best to avoid repeated titles. It is crucial to have different, descriptive titles for each page on your website. Giving a title “Best products for Sale”, on an e-commerce website doesn’t help differentiate pages on the website. Even long titles are bad for the website. The ideal option is to use a concise title and use the meta description to depict your website’s content.
  • Brand your titles, but keep it minimal. Your website’s home page is the perfect place to add some  additional content about your website. For example,, “ExampleDatingSite, a perfect place for single moms”. Though displaying the text in the title of every single page on your website affects readability and will look repetitive if several pages on your website are displayed for the same query. So, it is best to include your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter like a hyphen, colon, or pipe etc.

Final Thoughts:

There are various issues reported by the marketing and SEO community that it is possible that the Title tag algorithm update was not comprehensively tested. Google has hundreds of search quality ratings. You would feel that some of these mistakes might have been avoided especially in the health and safety sector. If you need further help understanding Google updates, you can get in touch with Nimblechapps,a professional SEO company in India.

Developing a comprehensive website structure might seem forthright. But, that is not always the case and we will cover that in this article. Building a consistent website structure is to lay a concrete foundation for your online presence. If you plan accordingly, you will definitely achieve astounding results. There is a lot of content out there on these individual topics but we have tried to cover all the major points in a single post. 

You must be aware that almost all search engines are interested in how well our websites are planned. And if they are not meeting the desired standards, it will certainly not appeal to visitors and you will notice a high bounce rate. In this extensive guide, we will share tips on the dos and don’ts of content along with tweaks in your design strategy to improve your SEO and user experience. You can take help from a WordPress Development Services agency to create a user-centric website in 2021. 

How is website structure helpful for traffic improvement on the website?

We have worked with hundreds of clients in the last seven years and it is shocking to know how often website structure takes a back step. It is one of the most critical aspects of a website’s SEO performance and very few website owners realise the importance of having a proper website structure to improve their SEO. We will look at some of the major reasons why website structure is so important for SEO performance.

 - Better User Experience

When you remove the graphics, content, images etc, a great website design depends on having a great structure. Humans always look for a balance and feel great if they are able to put pieces together and search for things where they are looking. Hence, a great website structure is greatly satisfying for users. 

If your website is appealing to visitors then it is definitely appealing to the search engines and vice versa. This is because the Google algorithm utilises information from searchers to rank your website. If your website has sub-standard CTRs and low dwell time, it will definitely not perform well in the SERPs. A good website structure is crucial to decrease the bounce rate and enhance dwell time which will lead to better search rankings.

 - More Sitelinks

Sitelinks are a listing format in search engines that display your website’s main page along with various internal links below. 

Source

Sitelinks provide impeccable SEO benefits. They improve the navigation of your website, point users in the right direction, improve your brand reputation, enhance user trust, increase CTR and reduce the conversion funnel. 

Now, how to get sitelinks? You don’t just go to Google Search Console and fill out a few random fields. It is not possible to issue a sitelink request. But, the Google algorithm automatically rewards great websites with sitelinks. That is why it is imperative to have a good website structure. If the quality of your website structure is not good, you would definitely not receive any sitelinks from Google. And if that happens, it will cost you in terms of reduced traffic, less CTR and conversions.

 - Improved Crawling

Web crawlers crawl a website’s structure. The primary aim is to index the content in order to return it in search results. If you have a good website structure, it is convenient for the crawlers to access and index the content. Crawlers do not discover anything on your website by accident. Even Google has confirmed that there are pages on each website which their crawler might not be able to find and index. But, you can make their job easier by offering time sensitivity, crawling, indexing and sharing the pages of a website with a definite structure. 

 - Enhanced SEO

In the end, your website’s organization starts the way for SEO success. It is not wrong to say that without a good structure, you may never achieve good SEO results. Definite site structure provides your website with a great SEO foundation that will offer you loads of organic traffic. 

 - Set Clear Goals

If you plan your site structure then you must conduct research on competitors and keywords. It is one of the best ways to get a good foundation to plan your navigation and content strategy. By doing that, you get the idea of how much traffic you can expect on your website. If you are working on a new website then you must focus on the easiest keywords with the most search traffic. It largely depends on your language and area of expertise. If you are looking for a keyword in bigger markets like the US or Europe, then you must try to include keywords with more than 1000 monthly search volumes. 

However, you can settle for less if you are certain about the traffic you are expecting. When you are certain of the traffic estimation then you can shift your focus to conversions. Everything is interlinked, so you need to follow all the steps to achieve ultimate website success. 

An Ultimate Guide to creating a user-centric website structure:

Now we will discuss how to create a user-centric website structure.

1. Plan Your Hierarchy

If you are developing a website from scratch, it is the best position to plan your website structure for optimum SEO results. Before you begin creating pages in a CMS, plan your structure carefully. It is possible to do it on a whiteboard, a spreadsheet program, a word processor etc. 

A hierarchy is a simple way to organize your data in a way that makes sense for the users. It will also be your navigation and your URL structure so crucial things start from here. There are various important features of hierarchy that should be considered before you dive deeper into it.

  • Keep your hierarchy logical. Do not make the process too complicated for the users and for the search engines. It is important to have simplicity both for your users and for the crawlers. Each category should be unique and distinct. Moreover, the subcategories should relate to each main category.
  • Ensure the number of categories between 2 and 7. Unless you are an e-commerce giant, there should only be a few main categories. If you have more than seven categories then you must rethink your strategy for SEO purposes.
  • Try to keep the number of subcategories low in each category. It is best to keep it even. If one category has 3 subcategories and another has 11 then it will not be uniform.

A site hierarchy is the first place to start to have an outstanding website structure.  

2. Build a URL structure according to your navigation hierarchy

The second most important aspect to develop a strong site structure is your URL structure. It should be pretty straightforward if you have logically mapped out your hierarchy. Your URL structure should depend on the website hierarchy. It means that your URLs will have actual words and extensive keyword coverage. 

3. Website Navigation in HTML/CSS

When you build your navigation, make sure that your coding is not complex. To make that happen, HTML and CSS are your safest options. Development in JavaScript and Flash will limit the crawler’s ability to cover your website's navigation and hierarchy. 

4. Use Shallow Depth Navigation Structure

Your navigation structure will obviously follow the website hierarchy. Make sure the pages, importantly if it is not buried too deep within the website. Shallow websites do work better from a usability point of view and the crawler part. A shallow website is far more preferable than a deep website. 

5. Build a Header that lists your primary navigation pages

Your top header should be one to be listed on your primary pages. All websites should follow a simple top navigation footer with a few subcategories each. This will make sure everything is achieved that you need. Adding multiple menu elements apart from your primary categories can be daunting and unnecessary. If you have designed a parallax website, make sure that you have a persistent header menu to display each scrolling phase.

The dropdown menus using CSS may offer a unique or intriguing user experience, they do not improve SEO. We do not recommend going for this. We also suggest you not to use an image-based navigation structure. Text links with proper anchors offer the strongest type of SEO. If you have a footer with menu links, make sure that you duplicate the main links of your top navigation menu in your footer navigation menu. Switching the order of links or including additional category listings will mess the user experience. 

6. Comprehensive Internal Linking Structure

Internal Linking enhances the logical site hierarchy and takes it to the next level. There are three main reasons why it is important:

  1. It enables the users to navigate through a website.
  2. It helps establish an information hierarchy for any website.
  3. The structure helps spread link juice through websites.

Each of these is definitely linked to building a tight-knit website structure. There is definitely no requirement to include complicated internal linking. The main idea is that every page on your website should have some link to and from another page on the website. Your navigation should accomplish internal linking to the main categories and subcategories pages but you should also ensure that leaf-level pages have internal linking too. Internal linking informs the search engines what pages are necessary and how to navigate there. It will only help you better if you have more internal links across all web pages on your site. 

Wrapping Up:

Good website structure is a byproduct of mindful thinking, intentional design and impeccable organization. The ideal time to build a strong website structure is before you build your website. But, if you are redesigning your website, you can work on the design elements and reorganize some navigation elements to enhance your structural SEO. There are various things you can do to optimize your website for search engines. Website structure is one of the most crucial but one of the most important neglected optimization methods. If you have a good website structure then you will see great results in your SEO. Do you have any such advice to improve website SEO? Let us know in the comments below. 

Game development has always been our passion and we believe that magic happens when passion meets profession. And, recognizing our efforts in the game development industry, TopDevelopers.co, in a press release has included us amongst the top game developers of the industry.

At Nimblechapps, we have a knack for developing highly engaging games that help the clients in acquiring customers in a jiffy. Precision towards details, understanding the gamers’ psyche, and crafting unique experiences for every game that we develop are the traits that have helped us cement our position as one of the premier game development firms in the industry.

A quick client story:
The makers of KoryTheKhamaleon came to us to build a comic book app, but the idea could not see the light of the day. Fast-forward 1.5 years and the same team came to us to build a mobile game for the same idea. The idea behind the game is that the app will show pictures to kids and ask certain questions. The kids will then have to give a one-word answer for each question. The client wanted us to include 500 caricatures of the character along with sound effects. Our team assessed the actual comic books of Kory the Khamelion thoroughly to give the vivid experience to the users.. 

With a team of two expert developers, we finished the project within 10 days and received applause from the client. Although we give two months of maintenance support to clients, we extended the support to 6 months in this case.

You can find more such exciting projects in our portfolio.

We would like to thank the analysts at TopDevelopers.co for recognizing our specialties rightly. We are also a well- known wearable app developer and  are listed  amongst the top wearable app developers in the industry

When you visit Nimblechapps' profile on TopDevelopers.co, you will find that we have a 1/3rd focus on game development. This is just one of the many interesting facts that you can find on our profile on TopDevelopers.co. You can also learn more about our service specialties, focus areas, competitive pricing, and many more details that will interest you to start your next project with us.

Who is TopDevelopers.co?

TopDevelopers.co is a directory and review platform of IT service providers. They offer unbiased service to service seekers, by providing them the listings of genuine and highly professional IT firms, that helps the service seekers in achieving their goals. The research team of TopDevelopers.co chooses the best firms by filtering a vast list of companies and introduces only the competitive names to the businesses, enterprises, and entrepreneurs to partner with. The company has a friendly team of researchers and a hassle-free communication system. They provide the listing service for various technologies and services, which makes it a one-stop destination to find a perfect technology partner. 

Nimblechapps is a team of 35+ people who are driven by technology and innovation. Development runs in our veins and we guarantee to deliver. Founded in 2014, our company has been providing effective solutions that aim to make a difference in the lives of our customers. We are widely known for our systematic and transparent development approach, and we have a lot to be appreciative of.

Based in Washington, DC., Clutch is a business platform for solution providers and businesses. Clutch covers hundreds of different services from IT to advertising and marketing, and ranks service providers based on a range of factors including past clients and experience, verified client reviews, and market presence.

According to their recent press release, Nimblechapps is Ahmedabad’s leading app development firm. Only the best performing agencies receive an award for Clutch, that is why we are truly grateful for this news. Keval Padia, our chief executive officer, has a few words to say in light of this milestone:

"We are delighted to make it to the list of top 100 companies in India and this recognition by Clutch always gives us a boost to perform better and offer out-of-the-box solutions to our clients."

Moving forward, we are excited to see what doors this award will open for us. Clutch has been a great partner for our growth and a great avenue to prove our services.

We also want to thank our clients for playing a part in our success. We owe them this recognition and we are genuinely grateful for the amazing relationships we’ve built with them. As service providers ourselves, we are honored to have their support and trust.

Want to learn more about our services? Send us a message and let’s start a project together!

Kotlin is an expressive and concise programming language. It work with Java and is compatible with Android. Developers who are comfortable with working on Java can continue using it.

iOS app developers and Android app developers can also add Kotlin code additionally and then make use of Kotlin libraries. iOS app developers can introduce Kotlin into the existing code bases. This can be done without converting all the existing Java code to Kotlin. Many Android app developers feel that Kotlin is helpful in making development quicker.

Google has made Kotlin the official Android language. Due to this, cross-platform development has become easier. There are similarities between Kotlin and Swift. Developing an app across both Android and iOS is more intuitive, so it is good for mobile app development companies.

Developers are required to write all their codes in the target language for cross-platform development. Kotlin helps in easily sharing the code between Android and iOS. For iOS app developers who want their apps to reach Android users as well, this is a really good news.

Gradle

Gradle is a versatile and open-source build automation tool. Developers can rely on Gradle for building it all. The features that make Gradle easy to use are:

- Easily customizable

- Quick and efficient in completing tasks

- Gradle is the official Android build tool which supports multiple popular languages and technologies

 

Similarities and Differences Between Kotlin and Swift

Kotlin is often known as the Swift of Android. The syntax of Swift and Kotlin do not match, but there can more than 70% similarity in different parts of the code. Both languages are pretty transparent. Both are efficient and are appreciated by developers for the way they work.

Both Kotlin and Swift are secure and reliable for projects that are big in size. Both Kotlin and Swift are strong and static when it comes to typing. They are not too expansive but are easy to read. It is comfortable to work with both. They are interoperable with Java and Objective-C. One can be used in place of another for a new project and maintaining the old ones.

The similarities between the two languages help in native development for an app in both Android and iOS. But the apps on both platforms can not share a common code, of course. Due to the similarities in functions and syntax between both the languages, the approaches for functionality can also be similar. It becomes easier to develop, test, and maintain apps.

Choosing an IDE

An application that supports the development of applications is IDE. It is developed to assist developers for building software applications. It is done with an integrated environment that contains all the tools required for development. Apple created XCode as the original IDE. There are also alternatives like AppCode, Swifty, and Code Runner.

Application Lifecycle

iOS is considered to be better than Android’s system. The hooks provided on iOS match the lifecycle of the view. This makes the system easy and intuitive. The system-level concerns are hidden from the developers. Hooks depend on the state of the controller, when it comes to Android. The design here becomes faulty. It also creates a confusing system. The system-level complexity is then exposed to the developer.

Review Extension and Collision

At the time of signing up for an app, a major problem faced is the addressing of a large audience. Users might end up using similar usernames in order to log in. To avoid collisions and using the methods of extension reports can differ in different programming languages. Kotlin is supported by Android Studio. It supports the extension function.

Database and Network Options in Kotlin

The database development is easier in Kotlin. This is due to the replacement of Java. Developers can choose Kotlin-based apps in this case. They can communicate with the same language in the backend, instead of providing an interpreter.

UI Layout

A while ago, user interfaces were made in XML. Due to this, the converting from Android to iOS is difficult for developers. But with the help of Kotlin, the UI can be designed easily. The look of the app can be a hybrid, that is, of both Android and iOS.

Because Android is written in Java, it is preferred by many Android app developers. Kotlin is no longer just a trend. It is soon going to become a standard for Android development.

How we can help?

The debate between choosing Java or Kotlin is quite common. Kotlin offers several advantages. A Java developer can learn Kotlin in just a few hours. The safety and concision offered by Kotlin is more in comparison to a Java code. It is possible for Kotlin and Java files to exist together in Android apps. Kotlin is not only useful for new apps, but also for existing Java apps that are planning to expand. Cross-platform development can become much easier and simpler, when Kotlin is used in both Android and iOS app development. This way, Kotlin can help iOS app developers in reaching out to Android users. Contact Us at Nimblechapps for more information.

When our favorite apps are available on both Android and iOS, we often take it for granted. People who have been through it, understand the difficulty. Instagram was initially launched on iOS in the year 2010, but it only came out on Android after 4 years. There is a split smartphone OS market.

It is a known fact that mobile app development companies and developers are often confused as to which OS to use for developing their app. This is why every app must be developed in both iOS and Android apps. There are also good reasons to develop an Android app to iOS and vice versa.

Reasons to convert an app

  1. Expanding your market reach. Different platforms have different users and their preferences also differ. By converting your app you can reach a wider audience.
  2. More features. Converting a mobile app is not duplication. It is an opportunity to improve features, user experience etc.
  3. Extra options for monetizing. It allows you to diversify revenue from an app by way of paid downloads and in-app purchases.
  4. Reduction of costs. Converting an app is not as costly and time-consuming as developing an app. It is better to design the first app in such a way that it can be easily converted to another OS. This will save a lot of time, money, and resources.

Tools for converting your mobile app

Let me first make it very clear there is no simple tool which with a few clicks can convert your Android app to iOS or vice versa. You can’t copy what you have developed on Android directly to an iOS app. The second app also needs development. But you can always develop your first app in a particular way so that developing the second app won’t be that big of a problem.

  1. Make use of modern programming languages. Java for Android and Swift and Objective-C for iOS are common languages. But not everybody knows that Kotlin can be used for Android app development too. Swift and Kotlin are relatively new. They allow you to copy some parts of the code and make some corrections.
  2. Platform-specific code. You need to set apart the features that are common for both platforms. Without this, code copying won’t really work. So leave out as few tasks as possible for a new development.

You must make sure that the converted app works equally well for all the operating systems that are being used currently. You should also make sure that your app is presented properly on all kinds of screen sizes.

Differences between Android design and iOS design

  1. Object placement is one of the biggest difference. The material design of Android pushes a hierarchical arrangement but Apple makes its objects look flush with minimalism.
  2. The lists on Android have custom icons instead of having arrows.
  3. The Android navigation bar is bigger in height and has titles on the left while iOS has its navigation bar lower and the title in the center.
  4. The date picker on Android has a lot to do with tapping while the date picker in iOS is more about scrolling.
  5. San Francisco is used as the default iOS typography while in Android Roboto is more common.
  6. iOS has strict requirements regarding icons while Android allows a lot of freedom to the developers.

Buttons

One major difference that influences user behavior patterns is buttons. iOS has one physical button on the screen while Android has 3 buttons to manage everything. These buttons are home, back, and multitasking. iOS apps are a mix of horizontal and vertical interfaces while Android apps are mostly vertical.

Testing

Testing is the final step. This is the step where all the features and functionalities must be tested and make sure that the design and development stages were carried out properly. Invest the time wisely and properly at the time development will save a lot of your time at the testing stage.

Wrap up

It is very clear that conversion of an Android app to iOS and vice versa is not really easy and can’t be done in one click. It requires an equal amount of coding, development, design, and testing. But it is an important thing that needs to be done as the outcome and the result of doing it are great and will help and benefit the brand or the company. If you need help with building iOS and Android apps feel free to contact us.

Media and entertainment are one of the biggest industries in the world. The advent of mobile apps has made it difficult to keep it away from any major industries. Thanks to mobile apps and the internet, the media and entertainment industry is only growing. Major channels, production houses, publishing houses in the media and entertainment industry are going digital and having their own apps. This is because there has been a big shift of audience from TV to the internet. There is still a large amount of the population that watches TV, but with the mobile apps, they can now access the same channels on the internet.

That is a great news for mobile app developers - until a few years ago, mobile apps were not as widely accepted by the media and entertainment industry as it is now. The industry has realized that to be in touch with their audiences and to be on par with them, it is extremely important to offer them their own mobile apps. This is done because a large number of people are on the run and they want something as convenient as a mobile phone which they can carry anywhere and look at. A mobile application gives the audience this kind of freedom.

We are going to discuss some major reasons as to why the media and entertainment industry going mobile is important and how it is going to be affected in the process.

Also Read: What Developers Need to Know About GDPR and How To Create a GDPR Compliant App?

1. Why Do We Need a Mobile App?

With the advancements in technology and people being constantly busy on their phones, there is a need for something which people can access or look at while on the go. The mobile apps can provide you with information, news, entertainment anytime and anywhere. Having a mobile app for your channel, or production house, or publishing house only makes it easier for your audience to follow you.

2. Know What’s Working

With the usage of mobile apps, people are not restricted to time-slots or geography. It’s not like TV. The industry has become 24x7, thanks to the mobile app. It is a good access point for users but it is also a good way for the publishing or production houses to know what’s working and what’s not working. If a particular concept is not working on TV, the same can be offered over the mobile app and then they can see if the reception and validation of that particular concept have changed or not. This way, it is easier to release content on a medium that is not too large and see if it’s being accepted or not.

3. Access from Anywhere, Anytime

A few years ago, a person sitting in a country in Asia was not able to access particular shows or content on the TV which was produced in some other country or continent. But thanks to mobile apps, a person sitting anywhere in the world can get access to almost all kinds of content, no matter where it is produced or created. A mobile app has made access to content extremely easy.

What Effect will the Mobile Apps have On the Media and Entertainment Industry?

The best thing about this will probably be that you will get all the news, information and content on your phone which you carry with yourself almost all the time. So there’s no way you will be missing out on any important updates.

You will be getting news and information about the world while sitting at your desk. You wouldn’t need to move. You’ll just have to work your fingers. This is going to bring the people all around the world closer. Interaction will increase and with that borders or other barriers can also be ignored.

Entertainment will be available at your fingertips. The latest music, movies, TV shows will all be available anytime and anywhere. You don’t have to worry about running home and catching it on TV on time. You can watch it later whenever you get free time.

There will be more opportunities for people in the media and entertainment industry. The film industries and television broadcasting agencies put a ban on some content or censors content claiming it to be not suitable for the audience. But there will be no such restrictions on a mobile app. The material on the mobile app is never too much, it is only content driven. This is one of the best parts about accessing content using a mobile app because there is no censorship. Everything is out there in the open.

The Future

Mobile apps have started enjoying the popularity in the media and entertainment industry now. This is only going to increase over the next few years and the media and entertainment industry will be having more and more mobile apps for presenting information and content. Mobile technology is a true boon for the media and entertainment industry.

This is also a great opportunity for mobile app development agencies. Would you like to know more about developing an entertainment mobile app? Contact us.

E-Commerce has redefined the retail sector with each passing year. It has transformed to make online shopping smoother to meet the changing buyer persona and needs during the COVID-19 pandemic. Frequent travel restrictions and retail restrictions drove the consumer online. In fact, the largest retailers too had to go online and had to start selling directly to the consumers. Companies have to evolve too and ask their web designers to step up by improving their skills. 

As you think about WordPress plugins for an online store, WooCommerce clearly has a bigger market share than its competitors. More than 90% of e-commerce websites have been built with WordPress using WooCommerce. WooCommerce is a free plugin used for WordPress websites. It is flexible and provides various options for store owners and developers. The Website design services offered by Nimblechapps use WordPress exclusively and choose WooCommerce over other plugins like Shopify for e-Commerce stores. WooCommerce is a plugin behind upcoming e-commerce trends you will witness in 2022. 

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How Website Design and Development Outsourcing is Beneficial?

Let us now discuss the most prominent advantages of website design and development outsourcing. 

1. Reduced Cost

This one is everyone’s favourite. In most instances, if you plan to outsource your website project you will reduce your cost significantly. Hiring an expert or website development services provider for three months as a contractor will cost you way less than hiring a full-time developer/designer. By doing so, you also prevent long-term liability and tax implications, insurance etc that comes with hiring a full-time employee.

2. Risk Management

Risks are reduced significantly as the web development agency will have abundant knowledge and experience on similar projects. You will hire them only once you see their track record. Not only will they have a more similar experience, but they will be better at handling the risks involved in handling tasks related to upgrades and security management.

3. Work with Experts

Outsourcing projects to experts is a definite way to get high-quality work. For instance, if you hire a professional web designer, he will offer you a date rate for the time it takes him to complete the task. Now, that rate might be more than what you are currently paying, the professional designer will be able to deliver a better product. That is the beauty of working with experts. You do not have to worry about spoon-feeding your requirements to get a job done. 

4. Saves Time

You can literally save hundreds of hours by outsourcing your design and development. When you want to hire a full-time resource, you will have to go through the hard work of scouting, recruiting and training the resource. On the other hand, a contractor can literally start working on any project at a given time. In the end, it is a win-win situation for both you and the freelancer/agency. This is because you get your work done quickly and efficiently. 

5. Spoilt by Choice

It is good to focus on the benefits that come with outsourcing when compared to the in-house talent. In this case, you are not restricted to a few employees that you have hired. You can simply outsource your project to anyone in the world. Till now, it was difficult to find a web designer in Australia who has 20 hours free next week and exclusively works with food and beverages. It is now possible to find that person in just a few clicks. 

Upcoming Website Design & Development trends  in 2022:

As we have seen the benefits of outsourcing web design and development of your e-commerce website, now we look at the upcoming trends in 2022.

1. Improved Mobile Shopping Experience

Interestingly, 34% of e-commerce sales around the world in 2017 were from mobile. If we compare it with the data from 2021, 54% of e-commerce sales are coming from mobile devices. This means e-commerce stores must be mobile-responsive, so they look and work well on any device. Load time is a critical factor when it comes to mobile. Users might lose patience with an unresponsive page that refuses to load on their mobile. But, there are hundreds of mobile-friendly WooCommerce themes to choose from. Some of the most popular themes are:

  1. Woostroid - Woostroid is a popular, fast-loading mobile eCommerce theme that offers an ideal mobile-friendly buying experience.
  2. KALLYAS - This particular theme enables you to build a responsive eCommerce store.
  3. Flatsome - It is one of the best-selling WooCommerce themes. You can use the drag and drop builder to develop a beautiful, responsive eCommerce store that works well on mobile devices.

2. Better Product Pages

In the last few years, we witnessed a flourish of video, virtual reality and visual content. Revamped technology and faster internet speeds made it quite easier for web designers to add this type of content to their websites. It is ideal for eCommerce, as it means better product pages that can display a video to show your product. WooCommerce even provides a 360-degree Image, which enables users to view your products at a dynamic 360-degree angle. It is a bright start for VR startups focused on eCommerce. Hence, you can expect more features to be included in WooCommerce in 2022.

Apart from video, expect more detailed descriptions on product pages. Though the brief text is used on web pages, product descriptions may vary. It is better to include more information on product pages. This is the perfect chance to add your top keywords and phrases to boost SEO.

3. Customized Shopping Experience

Artificial Intelligence will definitely offer a personalized customer experience, this technology builds a better shopping experience. Customizing a shopping experience is more than calling your customer by their name. Knowing their location, language, and shopping preferences enable you to show them local events or offers that are relevant to them. WooCommerce provides a number of features to help you offer a custom shopping experience for your customers:

  • MultilingualPress - It is now possible to speak your customer’s language with MultilingualPress. If your eCommerce store goes global, translating your product pages is crucial to increasing conversions.
  • WooCommerce Extra Product Options - The WooCommerce Extra Product Options Extension provides you with the ability to create forms with logic so that consumers can simply customize products to their needs.
  • WooCommerce Darwin Pricing Integration - Include geo-targeted coupon codes and tracking codes using the WooCommerce Darwin Pricing Integration plugin.

4. More Interfaces for Customer Service

Chatbots are widely popular on e-commerce websites. Artificial intelligence and machine learning are doing great when it comes to customer service. Chatbots are present 24*7 and can tackle simple questions regarding the products/company. Chatbots can get smarter using machine learning as they understand more about their preferences. WooCommerce is way ahead than its competitors in this aspect. You can use a number of different chatbot plugins that work with WooCommerce like:

  • WooWBot - The WooWBot is an independent chatbot shop assistant that doesn’t need a third-party service integration.
  • Facebook Messenger for WooCommerce - Messenger tops the chart when it comes to chatbot integrations. You can use BotMaker to easily integrate with your WooCommerce store.
  • Omise - It is one more integration that integrates Facebook Messenger with your eCommerce store. 

5. Distinct E-Commerce Websites

It is always vital to be different and stand out in tough competition. This is more important in the world of e-commerce. Making your website attractive and user-friendly can create a long-lasting impression on your potential customers. Nowadays, trends like using high saturation, minimalistic design, and dynamic colours can help you get the design that provides an engaging look and feel to your customers. 

Final Word:

With everything that we have discussed in this post, it is true that there are multiple aspects to develop a website other than coding. It also needs elements of graphic design, copywriting, and UX design. Having said that, the design and development of your website is important. If you are going to outsource your project to a web development company, you should consider a few things to ensure that your project is free of bugs. Every business is different, with different needs that need to be prioritized. Hence, if you follow this guide, you will make the best decision for your business in 2022 and beyond. Let us know what you think about website design and development trends to grow your e-commerce business. 

Digital transformation has allowed all small businesses or corporations to generate data at every touchpoint. From customer data to marketing automation, businesses need to store data in an organized and secure way. 91% of businesses are using CRM and databases to collect their data for later use. Interestingly, the mobile CRM and database market rose to 11% in 2019 and is now worth more than USD 15 billion. It is crucial that you select the right tool that works best for your business. 

A database is a collection of organized information stored on a particular computer system. Over the decades, developers and business owners have shared their love and appreciation for the DBMS as it significantly reduces data redundancy and stores data effectively. To help make the right decision in terms of choosing a DBMS, we have reviewed and listed the best database software that will be highly successful in 2022.

What is a Database Management System and How is it useful?

 

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A Database Management System (DBMS) is a tool that helps businesses optimize, manage, store, and retrieve data from main databases. The impressive user interface is a systematic approach to handle large amounts of data workloads in an efficient and timely manner. 

The fundamental structure of a DBMS is dependent on the core elements; data, database schema and database engine. The schema is necessary for a logical structure and the engine assures data accessibility and can be modified by users. 

It is possible to store your database information using apps. So, think of DBMS as a bridge between your primary database and application programs. Moreover, database management software provides you with the scalability and modification options to recover, comply, or monitor business operations.

DBMS is a centralized process that enables multiple users to access data irrespective of different geographical locations. Apart from that, DBMS can limit the data usage and functionality of each user. There are various types of database software. The DBMS offers users the freedom and convenience to store logical or physical data. Also, users do not have to be worried about the structural changes nor the physical data location. For example, Application Programming Interface (API) doesn’t require the developer to make manual changes. Rather, it automatically makes changes in the database. 

Top-15 Database Management System Softwares in 2022

Irrespective of the size and nature of your business, it is important to look for a DBMS with multiple database options. Here are 15 of the top database management software that can assist your business with productivity and reliability.

1. Improvado

Improvado plays an integral role in data aggregation for small and large businesses. The software includes hundreds of integrations like BigQuery, Google Ads, Excel etc. There is a robust reporting mechanism and an intuitive dashboard too. Moreover, data visualization and import compatibility can bring your marketing efforts in a single place.

Other than its structural design, the tool cuts down the added cost of hiring developers. You do not need to be a SQL expert to understand the implementation of Improvado. Apart from that, this DBMS enables users to get instant APIs connection and access automated data. 

- Advantages: 

  • Flexibility to duplicate and migrate data instantaneously
  • Metrics comparison to make important business decisions.
  • Data integration amidst live connection on a dedicated server.
  • Ongoing support from informative employees.
  • Clear database documentation
  • Good navigation control

- Disadvantages:

  • The data reverses the latest entries amidst analytical comparison.

Now, if you are looking to get the most out of Improvado, the Business offer at $100 per month is the best for you. Though, small businesses with a smaller budget can get custom prices with the Enterprise option. You can contact them to schedule a demo to understand the software better. 

2. Microsoft SQL Server

Microsoft SQL Server is one of the best DBMS in the market. As it is a free tool, it definitely attracts a large audience. The custom-based graphical interface has saved a lot of time for years. The diagrams you can create with this software can be seamlessly added to a new project.

The Object Explorer feature allows users to view the tables created. Other than that, the Template Explorer is a bundle of script objects that can be used to identify various names in the database system. Additionally, the SQL server creates particular containers that enable users to merge views and scripts of a linked group or object.

- Advantages:

  • Easy to set up a new database server from scratch.
  • Creates multiple designs, tables etc without syntax.
  • Handles complex queries and seamless integration with other programs.
  • Creates advanced queries through Developer Network.

- Disadvantages:

  • The lightweight package is not user-friendly.
  • Long queries take longer than the calculated time to execute.
  • Data maintenance is an issue.
  • A new firewall system is required.

The Express and Developer variants are free and perfect for personal use. The 2016 version is priced at $931 for a Standard version which is the same for the 2017 and 2019 versions. 

3. PostgreSQL

This open-source DBMS software is popular due to its smart configuration and indexing options. PostgreSQL is perfect if your daily business activities need you to import or export data.

Currently, PostgreSQL supports Python and JSON programming languages. Though it is a relational database solution, users are free to create NoSQL databases. The open-source community has also created a wide range of plug-ins to boost software functionality.

- Advantages:

  • Easy storage and management of large data.
  • Secure data processing.
  • Easy installation on Linux and Windows OS.
  • Access to tutorials and learning material.
  • Suitable for businesses that deal in large amounts of data.

- Disadvantages:

  • Native interface limits data manipulation.
  • Advanced tool is not suitable for small databases.
  • Installation and configuration is time-consuming.

4. My SQL

My SQL is a fast data processing software with exceptional features. The software is designed to increase the security and scalability of your databases. A cost-effective tool provides technical support and mitigates potential risks. Moreover, high-volume businesses can leverage complex SQL apps.

- Advantages:

  • The latest version has better data recovery options.
  • Easy to learn the features for a non-technical user.
  • It is an open-source tool so can be customized.
  • Ideal for small businesses and entrepreneurs due to the low-cost structure.
  • Compatible with industry standards.
  • The data development process is adjustable.

- Disadvantages:

  • Queries get stuck after a refresh or restart.
  • Overdependence on third-party add-ons.
  • Data operations are complex in Linux.

MySQL Standard, Enterprise, and Cluster versions are priced at $2,000, $5,000 and $10,000 respectively. 

5. Amazon RDS

Amazon RDS is one of the most reliable DBMS software. It comes with a secured connection and backs up your data through an inbuilt feature. Moreover, it can resize your database activities.

- Advantages:

  • You can process the heavy workloads in a single database.
  • As a user, you pay for the used resources.
  • It enables you to access MySQL, Oracle or Microsoft SQL databases.
  • Ideal for developers looking for flexibility and scalable storage options.

- Disadvantages:

  • There are only a few auto-scaling options.
  • No physical server to check logs.

Users can try Amazon RDS and there is no minimum requirement to use the software. It is complicated but you can simply calculate it with AWS Simple Monthly Calculator.

6. Razor SQL

RazorSQL is an extremely popular database management tool. It enables users to check schemas, tables, unidentified keys, indexes, and columns. It is possible to create, update or delete SQL statements as per your requirements. The tool comes with flexible import options and data files.

Currently, RazorSQL supports more than twenty programming languages. It can compare the results and queries through multiple databases. Additionally, the software doesn’t require added manual configuration.

- Advantages:

  • Automatic selection and copy feature for various types of data.
  • Users can create custom templates for projects.

- Disadvantages:

  • Installation and configuration is a lengthy process.
  • Only developers can use the advanced features.

The current price for RazorSQL is $99.95 per year.

7. Oracle RDBMS

The latest version of this software includes larger databases, takes less space, is secure and processes data. It is one of the most efficient object-relational database tools. You can use the Oracle RDBMS software on a PC or a high-powered supercomputer. The active designs trigger a referential system within the tool.

- Advantages:

  • It is possible to create segments to have better administrative control over your data.
  • Seamless transactional process and data security.

- Disadvantages:

  • The price is too high for small businesses.
  • Client apps are automatically plugged in.

The price of this software can vary depending on the type of business and your current requirements. Hence, you will have to contact Oracle’s customer support to get information on pricing.

8. SQL Developer

The open-source software is loved by developers as it is easy to design, develop, and perform other database management activities. The best feature of SQL Developer is that it takes less time to execute multiple queries. Hence, users generate queries in numerous formats like PDF, HTML, XML, or Excel.

- Advantages:

  • Easy data management in Oracle Database.
  • SQL Developer can run end-to-end database apps.
  • You can shift your database solution to third-party databases to Oracle.

- Disadvantages:

  • Automation of an operating system often shifts database queries.

The SQL Developer software is free to use and download for all users and businesses. 

9. Microsoft Access

The Microsoft software works only on Windows OS. It is an excellent tool to create custom databases in multiple formats as per your business requirements.. The affordable database management software is useful in the IT industry.

- Advantages:

  • Custom templates are perfect for adding web databases and tracking, reporting, or sharing with other users.
  • Users get to have full access to Suite Packages like Word, Excel, and Outlook.

- Disadvantages:

  • License extension to merge third-party tools is a lengthy process.

10. Informix

Informix is a DBMS software ideal for companies looking for parallel and multi-level data processing. The scalability makes it a perfect choice and it has great in-depth support.

- Advantages:

  • The Online Transactional Processing (OLTP) performance is impressive.
  • Flexibility to scale small systems to multi-layered distributed nodes.
  • It can merge relational databases in a time series.

- Disadvantages:

  • The Premium version is too expensive for small businesses.

The price of the software depends on the quantity of data you want to back up. 

11. EMS

The EMS software allows you to create distinct data analytical components. It has good vendor support that can support your database management activities. The software is designed to facilitate users who want to keep an eye on existing databases. 

- Advantages:

  • Easy maintenance is perfect for all businesses.
  • EMS works with all the SQL tools.
  • The execution of multiple SQL queries works on databases.

- Disadvantages:

  • Multi-user features are complex.
  • Slow at handling multiple databases at the same time.

The EMS software is free as of now.

12. Redis

Developers will be happy that this DBMS software is developed using ANSI C language, which means impressive speed across all operating systems. Also, the DBMS tool offers multiple data types like hashes, lists, and sets that can support high-performance queries. It consists of a data structure that can index bitmaps, hyper logs and streams. 

- Advantages:

  • The software is configured to replicate multiple databases.
  • It offers automatic data partitioning.

- Disadvantages:

  • On-disk transactions on multiple levels can be an issue for non-technical users.

The single version of the software is free to use. Though, we would suggest you use the enterprise version from RedisLabs to enhance scalability. 

13. IBM DB2

The latest version of IBM DB2 is faster than other software. Moreover, the DBMS software backs most data science languages to handle simple or complex queries. Interestingly, users like this tool due to its ease of installation and setup to store a large amount of data instantly. 

- Advantages:

  • It provides AI capabilities created to manage and structure complicated data.
  • It works well with private and cloud environments.

- Disadvantages:

  • The functionality is complex for a non-technical user.

The community version of the software is free. However, the Standard version is priced at $1,850 and the Advanced version is $7,800 for 90 days. 

14. Teradata

Teradata is one of the first and original DBMS tools. It has an impressive processing speed to export and import data. Along with real-time processing, it can share large databases in an instant. The data analytics of the DBMS tool is known to render enterprise-level business operation activities.

- Advantages:

  • Neatly designed permission controls to track and collect data.
  • Integrated data storage through multiple data formats.

- Disadvantages:

  • The software lags due to third-party tools.

The cost of Teradata software depends on workload profiles. Having said that, the package comes with subscription-based licensing, portability options and data risk management.

15. SQLite

SQLite is built for small and medium businesses. The light structure and layout design assist users store and managing data easily. The SQL engine is reliant and self-contained. Also, the DBMS program is available on multiple mobile applications.

- Advantages:

  • Takes less time and space to set up.
  • Stable and compatible file format that can run data on multiple platforms.

- Disadvantages:

  • The database files shifted as containers take time to reach another system.

SQLite’s latest version is free to download for single users and businesses.

Conclusion:

Whether you are a non-technical user or a highly experienced programmer, the main focus should be to choose the DBMS mentioned above should depend on monitoring and performance generation. Moreover, check the flexibility of the program to add users. Finally, the user should be the main person to choose your database management system tool. What do you think about these DBMS software for 2022? Let us know in the comments below. If you have any questions, please feel free to contact Nimblechapps for more information.

With the resurgence of thousands of mobile applications, if you get an out-of-the-box idea, there is a possibility that the app already exists on the play store. Some of these apps will be successful, while others will not. What do you think is the reason that some apps are more popular than others? It is possible that you name a few things which make an app popular, but the most important reason is user experience. 

User experience includes everything that impacts the perception and interaction of a user with a product or service. Mobile usability begins and ends with the user and hence it is critical for an app’s success. The difference between popular and unpopular apps is the quality of user experience. Without consideration of aspects like in-app behavior patterns and the psychology of the target audience, you would not be able to build a mobile product that creates a central goal or meet user expectations. 

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The user expectations have soared higher with the enhancement in technology. Users are typically looking for ease of use, faster load time, ability to accomplish a particular task by performing minimum actions etc. There is a thin line between building a good app and a great app that needs your attention. In this article, we are going to discuss some of the elements which provide a terrific user experience for mobile users. By using these strategies in your mobile app development lifecycle, you can provide an unmatchable user experience. 

Benefits of Custom Application Development in Future:

Here we will list down five advantages of custom application development as mentioned by our clients.

1. Task Automation

Custom application development improves the stakeholder’s life by automating boring and repetitive tasks. It can be done in two major ways.

1. Automatically moving data

Custom apps are not only for a custom interface or a custom experience. It is possible to develop an exceptional UI with out-of-the-box solutions. Actually, front-end design is generally great in these apps due to a good UI. For example, a shopping cart in an online retail store always means the same thing. Custom apps excel in their capability of taking your peculiar data and converting it into the formats you need it in. Data has to flow seamlessly between multiple systems to run effective business processes. The task has to be completed anyway, but a custom app can simplify it by automating the process rather than depend on manually exporting, converting and re-uploading it.

2. Automatically manage workflows -

A specific amount of time is required daily by employees working on projects and moving them to the next phase. For example, let’s assume that you need to email your line manager to inform him/her about a problem. The added manual step can be serious for your business efficiency:

 - You have to remember to send the email.

 - The manager must receive the email.

 - The manager must reply to the email. 

It might look like a minor inconvenience, however, these small issues can lead to major delays. 

2. Improve Collaboration

Most businesses have a highly complex system to serve customers. Gone are the days when there were different departments for each and every task. It led to reduced customer satisfaction as most of the time, there was a lack of communication and accountability between the departments. Companies need to be adaptive, using expertise from the functions to better serve the customers.

Content is a prime example of collaboration. A single blog post can involve different teams like marketing, freelancers, business executives, product, and sales etc. It proves collaboration is extremely important in this case. But custom solutions can be difficult for seamless integration. For successful collaboration, users need to work on a communication platform like instant messaging or email to assist them. There are certain ramifications in case of failure:

 - Some processes take longer than others and are prone to failure.

 - Systems are difficult to automate if there is a need at all.

 - Systems are sometimes difficult to scale.

 - Institutional memory ends up moving forward, rather than operations being independent of the people who built them. 

Apart from these ramifications, collaboration is a great option due to its spin-off advantages. 

For example, custom applications that link existing tech stacks allow the staff to spend more time doing what is important rather than moving data from one point to another. Moreover, easy collaboration makes working with other teams pleasurable, providing better results. It allows organizations to become agile and robust. Ideas travel faster and businesses can work on these ideas efficiently. 

3. Easy to Access the Data

For back-office tasks, a large amount of time and effort is required to gather data from different sources. Financial data is a primary example of this. For example, a CFO needs to collect financial data for the annual report. They might have to gather data from 5 different teams across the business. Asking for data, getting spreadsheets, and looking for particular figures takes time. Now, if this is an annual process, it is low on a company’s list of things to fix. But what if you are doing the process for weekly or monthly reports? There are dozens of processes that happen regularly that need data to be imported and transformed. A custom web application can help solve this problem.

Customization automates workflows so there is less chance of manual compilation. For example, a custom CMS might auto-generate a report that has all the information you are looking for in the monthly report. This level of detail simply doesn’t exist in out-of-the-box solutions. Hence, you can automate workflows that makeup business processes.

Secondly, you can start streamlining your business processes by offering users access to data and information in a format they can use effectively. Organizations track and store a large amount of data and produce a continuous flow of new content. Hence there are different tools to measure different types of data. For instance, Google Analytics track website data and CMS like WordPress to publish content. 

These tools provide streamlined access to data and the ability to create and publish content. But, most businesses have not figured out the value of these types of tools. It is possible to create a report automatically to accelerate your reporting workflows. However, with custom app development, you can easily enhance the business process.

4. Security

If you have a custom app, your data is more secure than if you are using an out-of-the-box solution. This is because you are not a major target. If your software is hacked, they get your data which is a major concern. But, if an out-of-the-box solution is hacked, they get all their clients’ data. How many hackers would be interested to break into your organization’s software? Not too many. That too when for the same amount of work and risk involved, they can get access to maybe 100 or 1,000s of companies. Having said that, the odds of your software being hacked is once or twice in a year. On the other hand, most solution providers are dealing with potentially hundreds of attacks daily. 

5. Leverage Technology Investment

Lastly, custom app development can help businesses leverage technology investment by making use of already existing tools. The issue with investing in new tools is that employees don’t want to use them. Adopting new technology is always a challenge. Even with an intuitive platform, there is always a learning curve for some users. Getting your employees fully up to speed is a long-time investment that has to be managed. When you develop a custom app, technology adoption is seamless:

 - Systems and interfaces work the way they are supposed to.

 - The style of work stays the same.

 - The tools look familiar so the UI matches their expectations.

Importance of custom application development for Better User-Experience:

Let us now focus on the importance of custom app development for an enhanced user experience. 

1. Enhanced Productivity

The idea behind custom app development is to be customer friendly. The main aim is to create products that seamlessly integrate the requirements and workflows of the business. If everything is built to cater to a particular organization, adjust the software to their existing demands and requirements rather than imposing a new solution.

A simple way to serve the user is to create intuitive menus, logically organize functions and use company-specific naming conventions. Getting into the user’s current know-how is a way to reduce errors and make them more productive. It also improves their acceptance of the software since it makes them feel more comfortable.

2. Learning Curve

If the app looks and feels user friendly, follows protocols and requirements, it can provide a better learning experience for the team. It can help you save time and costs on training and facilitating the straightforward implementation of the new software. This helps because most businesses are reluctant to software shifts because of the downtime caused by learning new software. 

3. Brand Recognition

Branding is an important aspect of internal and consumer software applications. For consumer software, for instance, a banking application, the UX dimension is the brand’s business card and part of customer service. A well-designed application works as a catalyst for customer loyalty. UX failure on the other hand means losing valuable customers.

For internal applications, UX can simply transmit the organization’s mindset to your staff. The logical organization of items will enhance their response times. For instance, a custom app for a call centre can suggest answers that follow the company’s tone of voice. 

4. Credibility

A custom application shows that the business cares about its clients and is devoted to offering employees the best tools to fulfil their job. These solutions can be expensive and take time to implement. However, once it is implemented, it shows the company’s commitment to fulfilling its business goals.

Customers pay a lot of attention to the details, and good UX can drive them to more sales. HubSpot shares that 97% of a customer’s decision is backed by the product’s experience. Now, as existing customers can be your brand ambassadors, it is important to impress them. 

5. Increased Sales

All the reasons above come down to offering a better tool for your staff and customers. The bottom line is always measured in sales. At the end of the day, your sales figure will show how efficient your product is. Good custom software with impeccable UX can reduce processing time for your customers, increase value for your shopping carts, offer more transactions for a retail banking app. 

Final Thoughts:

There are various benefits to custom app development. With complex internal systems and specialized organizations, customization is becoming a norm. However, custom doesn’t always necessarily mean expensive. By utilizing existing software and customizing solutions, you get various customization advantages without a considerable cost. For most businesses, it is about choosing a software hub and then customizing software applications. To maximize your software development, it is difficult to look past custom app development. Let us know if you have a custom app development requirement and Nimblechapps will be happy to provide you with a free quote.

Websites help you offer a strong digital presence and build a reliable identity in the target market. There are hundreds or thousands of companies providing the same products/services like yours. How will your target prospect decide that your organization is better than your competitors? The answer is a well-designed website. A dynamically designed website is the perfect solution to grow your market share by attracting potential customers. It is a 24x7 salesperson that interacts with your clients, customers, or prospective buyers. Users can understand your products/services, experience, contact details and more.

Website design and development is crucial but it may not be your core strength. To deliver a high-quality website, you need web design and web development experience. Or you can hire an agency that provides web design services

A custom web development company like Nimblechapps has a consistent workflow that provides efficiency in website development at a cost-effective rate. As a professional development company, we follow a dedicated website development process and we will share it with you. Our website development process is an extensive look into how we break a project into intuitive phases. 

The exact structure of our process has evolved over the years, which has brought us to the format in the infographic below. You do not need to necessarily follow the same process to achieve success. But, following a detailed process will provide you with better results in the long term. Let’s check our web design and development process in detail:

 

1. Discovery Phase

The most important part of any web design process is to figure out client requirements. All other steps are based on this particular step. If you falter at this step, chances are you won’t succeed in getting the software right. The aim of the website, the goals, the target audience - it is important to discuss these with the client to identify the requirements are crucial. In the initial parts of the requirement discussion,  try to organize as many meetings or calls as possible to get a clear picture of the requirements. Also, bear in mind, the more detailed this stage will be, the more precise the cost and time estimation will be. 

2. Simplified Requirement Document

Once your team gathers the requirements at a primary level, it needs to be documented. A good business analyst aims to identify the business requirements and then translate them into an SRD or BRD (Simplified or Business Requirement Document) that would be a starting point for the development process. 

SRD should always be precise, unambiguous and easy to understand. It is the bible that developers will go back to when they face any development issues. Hence, it must contain details and breakdowns where necessary. Try to include as many possible deliverables and constraints as possible.

This step helps provide a smooth website development process without exceeding cost and time constraints. The entire website development process must stick to this document and any new changes will need extra effort, in terms of time and money. 

3. Website Development Planning

Once you know what needs to be developed and have detailed documentation of the same, the next step is project planning. Before the coding starts, it is critical to identify the tasks and manage the allocation of resources. This step consists of:

  • Wireframing
  • Defining website architecture
  • Choosing the technical stack
  • Milestone bifurcation
  • Identifying resources and cost estimation

The primary step of planning must begin with wireframing and understanding the website architecture. It is crucial not to begin designing or developing a website without a wireframe and sitemap.

A Sitemap is a hierarchical list of all the website pages and it assists the development team to work. The designers and developers get a clear understanding of the structure and the total distribution of pages in the website. Without a sitemap, your website will be clearly unorganized and messy.

A wireframe is an ideal way to visualize website design at the structural level and is important to identify any usability issues. It also assists in visualizing the user journey and choosing suitable UI elements. Basically, it is the foundation of your website and if you have a weak foundation, your website will collapse sooner or later.

Project planning is based on everything needed for successful project completion. Project planning helps in the proper utilization of the resources and ensure that the time allocated for each phase is utilized properly.

4. Design Phase

Good design doesn’t mean how it looks, but how user friendly it is. Your website design is more important for conversions than you think. Once the wireframes and website architecture are sorted, the design team will start working on the visual elements.

In this phase, the design team starts working on the visual identity of the brand. It is possible to visualize how your website will look. The website layout, the screens, buttons, headers and footers, navigation, photos, videos, and other elements are included in this phase.

As mentioned above, the design team needs to keep the target audience in mind and design the website accordingly. The website layout has to be discussed with the client and customized according to their preferences. 

5. Development Phase

Once we have designed the UI, we need to start working on the development and convert your static webpage into a functional website. Basically, there are two parts to software development:

  • Front-end Development - It is also known as “client-side” development. It is something that the users see and interact with on the web browser. The primary factor here is user interaction. Essentially, the front-end developers do not design the website but are responsible for bringing the design to life. They use all the static elements and convert them into a dynamic website.
  • Back-end Development - This part of the website is not seen by the users. The backend communicates with the front-end and shares information so that users can work with the website features. The backend development team ensures that all the business logic and data storage is implemented. This step includes Database creation, API development and integration and Security checks.

6. Testing and Deployment Phase

A product should be thoroughly tested before deploying so that the production is not threatened by bugs. Hence, having a proper, streamlined testing process is important. A website must be thoroughly tested before making it live. 

Website development companies use various types of testing methods like User acceptance, Beta testing, Functional and Performance testing, White box or Black box testing. The idea is to get rid of bugs that might affect product quality.

Once you receive a green signal from the testing team, the code is sent to production. Ensure a re-test on production too. Always maintain a staging server backup so if there is any issue after deployment, the backup can be used to restore production.

At Nimblechapps, we carry out intensive testing after every milestone. If the bugs are identified early, it is easier to fix them rather than fixing these bugs when the whole website is live. It will help you reduce web development costs significantly. 

7. Maintenance

The web development process doesn’t complete with deployment. Maintenance has an integral role to play in the complete web development process. The aim of maintenance is to modify and updating software apps to correct bugs, enhance capabilities and include features to enhance system performance.

Any changes or modifications will be considered as a change request and will not come under free maintenance. However, bug fixes and patches will be included in this phase. Nimblechapps provides 60 days of free bug support. 

Google revealed that they have changed how titles are created for search result listings. It was only last week that Google launched a new system of generating titles for web pages. Earlier, Google used the query keyed into the search box when creating the titles. Now, Google will no longer use the same query to create web page titles. Generally, it describes what the page is about irrespective of the particular query. It is usually the content that is placed in <H1> tags, within other header tags. Moreover, it is enlarged and highlighted through the use of style treatments. 

Title tags are still relevant for a majority of web pages. Google confirmed that around eighty percent of the results will have the usual HTML title tags. HTML title tags are most commonly used as per Google. Why is Google changing the title tags? Google announced that this update is meant to provide readable and accessible page titles. In some instances, Google may include website names where it is helpful. In other cases, when coming across a lengthy title, Google picks the most relevant part of the title.

Google Algorithm Updates 2021:

Earlier in June 2021, we published an article on Core Web Vitals - which was a comprehensive guide to create a better user experience. 

What is Google's Web Page Title Update?

Google is now informing the general public “How They Generate Titles”. This is actually phenomenal, but we may need to work on a few things. This will be used mostly for On-Page content. Google’s Danny Sullivan posted on Google Search Central saying: “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query”. 

As it was noticed in live search engine results, Google’s new method for creating web page titles has been thoroughly documented. Earlier, the Meta Titles of a page would change depending on the keyword searched by the user. This won’t be happening going forward. Google’s new algorithm will fetch and create titles from the content it feels relevant to the user. Essentially, Google is making use of text that users can see when they visit a web page like H1. 

You might have a question, why does Google search for the title in the content when there is a title provided already? This is because title tags do not always describe the page. The title can be too long, keyword stuffed or a boilerplate. Google recommends you to create exceptional HTML title tags. Out of all the ways used to create titles, content from HTML title tags is most likely used by Google. 

How title tag update has caused fluctuations in website traffic & conversions?

Now, let us find out how the title tag update has caused a disruption in website traffic and conversions. 

Google is not displaying publisher title tags for around twenty percent of search results. This is also known as SERP and SEO specialists around the world are not happy with this update from Google. It stems from the fact that these websites have started losing traffic due to poorly written titles in the SERPs. 

1. Google Title Tag Update Fatality

Popular search marketer Lily Ray tweeted about a fatality due to Google’s update. She remarked that clicks decreased by more than 60,000 in the last week or so. Interestingly, the website did not lose ranking and the position too remained the same. This means the website lost traffic due to Google’s title tag update. She termed the whole phenomenon as Google Titlepocalypse.

Source

2. Incorrect Location in Title Tag

Tons of complaints have been registered against the title tag update. So, Google began a Webmaster Help Forum thread where users can discuss bad title tags in SERPs. A business owner with a local site remarked that Google was rewriting title tags and using the incorrect location. It is not good to have an incorrect location in the SERP title. This is because a user will not click on the result when it shows a location that is not the one they are looking for. The discussion forum states: “Hello, the latest change to titles is not properly representing the ‘brand attribute’ of the title. You are appending - AAA Northern California regardless of the location of the search. This business operates in multiple states outside of the Northern California region. CTR has dropped significantly in these instances.” 

3. Google Skips Health Related Titles

If there is one thing where Google erred the most is the implementation in Healthcare. The Title Tag update has seen the worst implementation which is worrisome. Google is including the word “vaccination” in the title for pages that are around a disease but not about the vaccination for the illness. 

4. Capitalization Mistakes

Search marketer Jennifer Slegg too tweeted about the search engine adding the incorrect capitalization in the SERP titles. This results in a weird looking sentence with lowercase words merged with upper case words.

Source

We checked the code of the web page and the combination of lowercase and upper case in the title doesn’t exist on the page. The weird looking appearance of the title in the search results is all thanks to Google’s faulty algorithm.

Tips to Optimize Web pages as per this update:

Titles are important to provide users a quick insight into the content of a result and why it is relevant to the user. It is always the main piece of information used to decide which result to click on. Hence, it is crucial to create quality titles on your web pages. Some important tips to manage your titles:

  • As mentioned above, ensure each page on the website has a particular title mentioned in the <title> tag.
  • Create descriptive and precise page titles. Avoid unclear descriptors like “Home” for your home page, or “Profile” for a particular user’s profile. It is best to avoid long titles, which might get shortened in the search results.
  • Try to avoid keyword stuffing. At times, it is better to have particular keywords in the title. However, there is no reason why the same words should appear multiple times. A title like “Web development, web development company” etc. doesn’t help the user. It is also known as keyword stuffing. This can make your results look spammy to Google and to users. 
  • Best to avoid repeated titles. It is crucial to have different, descriptive titles for each page on your website. Giving a title “Best products for Sale”, on an e-commerce website doesn’t help differentiate pages on the website. Even long titles are bad for the website. The ideal option is to use a concise title and use the meta description to depict your website’s content.
  • Brand your titles, but keep it minimal. Your website’s home page is the perfect place to add some  additional content about your website. For example,, “ExampleDatingSite, a perfect place for single moms”. Though displaying the text in the title of every single page on your website affects readability and will look repetitive if several pages on your website are displayed for the same query. So, it is best to include your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter like a hyphen, colon, or pipe etc.

Final Thoughts:

There are various issues reported by the marketing and SEO community that it is possible that the Title tag algorithm update was not comprehensively tested. Google has hundreds of search quality ratings. You would feel that some of these mistakes might have been avoided especially in the health and safety sector. If you need further help understanding Google updates, you can get in touch with Nimblechapps,a professional SEO company in India.

Developing a comprehensive website structure might seem forthright. But, that is not always the case and we will cover that in this article. Building a consistent website structure is to lay a concrete foundation for your online presence. If you plan accordingly, you will definitely achieve astounding results. There is a lot of content out there on these individual topics but we have tried to cover all the major points in a single post. 

You must be aware that almost all search engines are interested in how well our websites are planned. And if they are not meeting the desired standards, it will certainly not appeal to visitors and you will notice a high bounce rate. In this extensive guide, we will share tips on the dos and don’ts of content along with tweaks in your design strategy to improve your SEO and user experience. You can take help from a WordPress Development Services agency to create a user-centric website in 2021. 

How is website structure helpful for traffic improvement on the website?

We have worked with hundreds of clients in the last seven years and it is shocking to know how often website structure takes a back step. It is one of the most critical aspects of a website’s SEO performance and very few website owners realise the importance of having a proper website structure to improve their SEO. We will look at some of the major reasons why website structure is so important for SEO performance.

 - Better User Experience

When you remove the graphics, content, images etc, a great website design depends on having a great structure. Humans always look for a balance and feel great if they are able to put pieces together and search for things where they are looking. Hence, a great website structure is greatly satisfying for users. 

If your website is appealing to visitors then it is definitely appealing to the search engines and vice versa. This is because the Google algorithm utilises information from searchers to rank your website. If your website has sub-standard CTRs and low dwell time, it will definitely not perform well in the SERPs. A good website structure is crucial to decrease the bounce rate and enhance dwell time which will lead to better search rankings.

 - More Sitelinks

Sitelinks are a listing format in search engines that display your website’s main page along with various internal links below. 

Source

Sitelinks provide impeccable SEO benefits. They improve the navigation of your website, point users in the right direction, improve your brand reputation, enhance user trust, increase CTR and reduce the conversion funnel. 

Now, how to get sitelinks? You don’t just go to Google Search Console and fill out a few random fields. It is not possible to issue a sitelink request. But, the Google algorithm automatically rewards great websites with sitelinks. That is why it is imperative to have a good website structure. If the quality of your website structure is not good, you would definitely not receive any sitelinks from Google. And if that happens, it will cost you in terms of reduced traffic, less CTR and conversions.

 - Improved Crawling

Web crawlers crawl a website’s structure. The primary aim is to index the content in order to return it in search results. If you have a good website structure, it is convenient for the crawlers to access and index the content. Crawlers do not discover anything on your website by accident. Even Google has confirmed that there are pages on each website which their crawler might not be able to find and index. But, you can make their job easier by offering time sensitivity, crawling, indexing and sharing the pages of a website with a definite structure. 

 - Enhanced SEO

In the end, your website’s organization starts the way for SEO success. It is not wrong to say that without a good structure, you may never achieve good SEO results. Definite site structure provides your website with a great SEO foundation that will offer you loads of organic traffic. 

 - Set Clear Goals

If you plan your site structure then you must conduct research on competitors and keywords. It is one of the best ways to get a good foundation to plan your navigation and content strategy. By doing that, you get the idea of how much traffic you can expect on your website. If you are working on a new website then you must focus on the easiest keywords with the most search traffic. It largely depends on your language and area of expertise. If you are looking for a keyword in bigger markets like the US or Europe, then you must try to include keywords with more than 1000 monthly search volumes. 

However, you can settle for less if you are certain about the traffic you are expecting. When you are certain of the traffic estimation then you can shift your focus to conversions. Everything is interlinked, so you need to follow all the steps to achieve ultimate website success. 

An Ultimate Guide to creating a user-centric website structure:

Now we will discuss how to create a user-centric website structure.

1. Plan Your Hierarchy

If you are developing a website from scratch, it is the best position to plan your website structure for optimum SEO results. Before you begin creating pages in a CMS, plan your structure carefully. It is possible to do it on a whiteboard, a spreadsheet program, a word processor etc. 

A hierarchy is a simple way to organize your data in a way that makes sense for the users. It will also be your navigation and your URL structure so crucial things start from here. There are various important features of hierarchy that should be considered before you dive deeper into it.

  • Keep your hierarchy logical. Do not make the process too complicated for the users and for the search engines. It is important to have simplicity both for your users and for the crawlers. Each category should be unique and distinct. Moreover, the subcategories should relate to each main category.
  • Ensure the number of categories between 2 and 7. Unless you are an e-commerce giant, there should only be a few main categories. If you have more than seven categories then you must rethink your strategy for SEO purposes.
  • Try to keep the number of subcategories low in each category. It is best to keep it even. If one category has 3 subcategories and another has 11 then it will not be uniform.

A site hierarchy is the first place to start to have an outstanding website structure.  

2. Build a URL structure according to your navigation hierarchy

The second most important aspect to develop a strong site structure is your URL structure. It should be pretty straightforward if you have logically mapped out your hierarchy. Your URL structure should depend on the website hierarchy. It means that your URLs will have actual words and extensive keyword coverage. 

3. Website Navigation in HTML/CSS

When you build your navigation, make sure that your coding is not complex. To make that happen, HTML and CSS are your safest options. Development in JavaScript and Flash will limit the crawler’s ability to cover your website's navigation and hierarchy. 

4. Use Shallow Depth Navigation Structure

Your navigation structure will obviously follow the website hierarchy. Make sure the pages, importantly if it is not buried too deep within the website. Shallow websites do work better from a usability point of view and the crawler part. A shallow website is far more preferable than a deep website. 

5. Build a Header that lists your primary navigation pages

Your top header should be one to be listed on your primary pages. All websites should follow a simple top navigation footer with a few subcategories each. This will make sure everything is achieved that you need. Adding multiple menu elements apart from your primary categories can be daunting and unnecessary. If you have designed a parallax website, make sure that you have a persistent header menu to display each scrolling phase.

The dropdown menus using CSS may offer a unique or intriguing user experience, they do not improve SEO. We do not recommend going for this. We also suggest you not to use an image-based navigation structure. Text links with proper anchors offer the strongest type of SEO. If you have a footer with menu links, make sure that you duplicate the main links of your top navigation menu in your footer navigation menu. Switching the order of links or including additional category listings will mess the user experience. 

6. Comprehensive Internal Linking Structure

Internal Linking enhances the logical site hierarchy and takes it to the next level. There are three main reasons why it is important:

  1. It enables the users to navigate through a website.
  2. It helps establish an information hierarchy for any website.
  3. The structure helps spread link juice through websites.

Each of these is definitely linked to building a tight-knit website structure. There is definitely no requirement to include complicated internal linking. The main idea is that every page on your website should have some link to and from another page on the website. Your navigation should accomplish internal linking to the main categories and subcategories pages but you should also ensure that leaf-level pages have internal linking too. Internal linking informs the search engines what pages are necessary and how to navigate there. It will only help you better if you have more internal links across all web pages on your site. 

Wrapping Up:

Good website structure is a byproduct of mindful thinking, intentional design and impeccable organization. The ideal time to build a strong website structure is before you build your website. But, if you are redesigning your website, you can work on the design elements and reorganize some navigation elements to enhance your structural SEO. There are various things you can do to optimize your website for search engines. Website structure is one of the most crucial but one of the most important neglected optimization methods. If you have a good website structure then you will see great results in your SEO. Do you have any such advice to improve website SEO? Let us know in the comments below. 

Game development has always been our passion and we believe that magic happens when passion meets profession. And, recognizing our efforts in the game development industry, TopDevelopers.co, in a press release has included us amongst the top game developers of the industry.

At Nimblechapps, we have a knack for developing highly engaging games that help the clients in acquiring customers in a jiffy. Precision towards details, understanding the gamers’ psyche, and crafting unique experiences for every game that we develop are the traits that have helped us cement our position as one of the premier game development firms in the industry.

A quick client story:
The makers of KoryTheKhamaleon came to us to build a comic book app, but the idea could not see the light of the day. Fast-forward 1.5 years and the same team came to us to build a mobile game for the same idea. The idea behind the game is that the app will show pictures to kids and ask certain questions. The kids will then have to give a one-word answer for each question. The client wanted us to include 500 caricatures of the character along with sound effects. Our team assessed the actual comic books of Kory the Khamelion thoroughly to give the vivid experience to the users.. 

With a team of two expert developers, we finished the project within 10 days and received applause from the client. Although we give two months of maintenance support to clients, we extended the support to 6 months in this case.

You can find more such exciting projects in our portfolio.

We would like to thank the analysts at TopDevelopers.co for recognizing our specialties rightly. We are also a well- known wearable app developer and  are listed  amongst the top wearable app developers in the industry

When you visit Nimblechapps' profile on TopDevelopers.co, you will find that we have a 1/3rd focus on game development. This is just one of the many interesting facts that you can find on our profile on TopDevelopers.co. You can also learn more about our service specialties, focus areas, competitive pricing, and many more details that will interest you to start your next project with us.

Who is TopDevelopers.co?

TopDevelopers.co is a directory and review platform of IT service providers. They offer unbiased service to service seekers, by providing them the listings of genuine and highly professional IT firms, that helps the service seekers in achieving their goals. The research team of TopDevelopers.co chooses the best firms by filtering a vast list of companies and introduces only the competitive names to the businesses, enterprises, and entrepreneurs to partner with. The company has a friendly team of researchers and a hassle-free communication system. They provide the listing service for various technologies and services, which makes it a one-stop destination to find a perfect technology partner. 

Nimblechapps is a team of 35+ people who are driven by technology and innovation. Development runs in our veins and we guarantee to deliver. Founded in 2014, our company has been providing effective solutions that aim to make a difference in the lives of our customers. We are widely known for our systematic and transparent development approach, and we have a lot to be appreciative of.

Based in Washington, DC., Clutch is a business platform for solution providers and businesses. Clutch covers hundreds of different services from IT to advertising and marketing, and ranks service providers based on a range of factors including past clients and experience, verified client reviews, and market presence.

According to their recent press release, Nimblechapps is Ahmedabad’s leading app development firm. Only the best performing agencies receive an award for Clutch, that is why we are truly grateful for this news. Keval Padia, our chief executive officer, has a few words to say in light of this milestone:

"We are delighted to make it to the list of top 100 companies in India and this recognition by Clutch always gives us a boost to perform better and offer out-of-the-box solutions to our clients."

Moving forward, we are excited to see what doors this award will open for us. Clutch has been a great partner for our growth and a great avenue to prove our services.

We also want to thank our clients for playing a part in our success. We owe them this recognition and we are genuinely grateful for the amazing relationships we’ve built with them. As service providers ourselves, we are honored to have their support and trust.

Want to learn more about our services? Send us a message and let’s start a project together!

Kotlin is an expressive and concise programming language. It work with Java and is compatible with Android. Developers who are comfortable with working on Java can continue using it.

iOS app developers and Android app developers can also add Kotlin code additionally and then make use of Kotlin libraries. iOS app developers can introduce Kotlin into the existing code bases. This can be done without converting all the existing Java code to Kotlin. Many Android app developers feel that Kotlin is helpful in making development quicker.

Google has made Kotlin the official Android language. Due to this, cross-platform development has become easier. There are similarities between Kotlin and Swift. Developing an app across both Android and iOS is more intuitive, so it is good for mobile app development companies.

Developers are required to write all their codes in the target language for cross-platform development. Kotlin helps in easily sharing the code between Android and iOS. For iOS app developers who want their apps to reach Android users as well, this is a really good news.

Gradle

Gradle is a versatile and open-source build automation tool. Developers can rely on Gradle for building it all. The features that make Gradle easy to use are:

- Easily customizable

- Quick and efficient in completing tasks

- Gradle is the official Android build tool which supports multiple popular languages and technologies

 

Similarities and Differences Between Kotlin and Swift

Kotlin is often known as the Swift of Android. The syntax of Swift and Kotlin do not match, but there can more than 70% similarity in different parts of the code. Both languages are pretty transparent. Both are efficient and are appreciated by developers for the way they work.

Both Kotlin and Swift are secure and reliable for projects that are big in size. Both Kotlin and Swift are strong and static when it comes to typing. They are not too expansive but are easy to read. It is comfortable to work with both. They are interoperable with Java and Objective-C. One can be used in place of another for a new project and maintaining the old ones.

The similarities between the two languages help in native development for an app in both Android and iOS. But the apps on both platforms can not share a common code, of course. Due to the similarities in functions and syntax between both the languages, the approaches for functionality can also be similar. It becomes easier to develop, test, and maintain apps.

Choosing an IDE

An application that supports the development of applications is IDE. It is developed to assist developers for building software applications. It is done with an integrated environment that contains all the tools required for development. Apple created XCode as the original IDE. There are also alternatives like AppCode, Swifty, and Code Runner.

Application Lifecycle

iOS is considered to be better than Android’s system. The hooks provided on iOS match the lifecycle of the view. This makes the system easy and intuitive. The system-level concerns are hidden from the developers. Hooks depend on the state of the controller, when it comes to Android. The design here becomes faulty. It also creates a confusing system. The system-level complexity is then exposed to the developer.

Review Extension and Collision

At the time of signing up for an app, a major problem faced is the addressing of a large audience. Users might end up using similar usernames in order to log in. To avoid collisions and using the methods of extension reports can differ in different programming languages. Kotlin is supported by Android Studio. It supports the extension function.

Database and Network Options in Kotlin

The database development is easier in Kotlin. This is due to the replacement of Java. Developers can choose Kotlin-based apps in this case. They can communicate with the same language in the backend, instead of providing an interpreter.

UI Layout

A while ago, user interfaces were made in XML. Due to this, the converting from Android to iOS is difficult for developers. But with the help of Kotlin, the UI can be designed easily. The look of the app can be a hybrid, that is, of both Android and iOS.

Because Android is written in Java, it is preferred by many Android app developers. Kotlin is no longer just a trend. It is soon going to become a standard for Android development.

How we can help?

The debate between choosing Java or Kotlin is quite common. Kotlin offers several advantages. A Java developer can learn Kotlin in just a few hours. The safety and concision offered by Kotlin is more in comparison to a Java code. It is possible for Kotlin and Java files to exist together in Android apps. Kotlin is not only useful for new apps, but also for existing Java apps that are planning to expand. Cross-platform development can become much easier and simpler, when Kotlin is used in both Android and iOS app development. This way, Kotlin can help iOS app developers in reaching out to Android users. Contact Us at Nimblechapps for more information.

When our favorite apps are available on both Android and iOS, we often take it for granted. People who have been through it, understand the difficulty. Instagram was initially launched on iOS in the year 2010, but it only came out on Android after 4 years. There is a split smartphone OS market.

It is a known fact that mobile app development companies and developers are often confused as to which OS to use for developing their app. This is why every app must be developed in both iOS and Android apps. There are also good reasons to develop an Android app to iOS and vice versa.

Reasons to convert an app

  1. Expanding your market reach. Different platforms have different users and their preferences also differ. By converting your app you can reach a wider audience.
  2. More features. Converting a mobile app is not duplication. It is an opportunity to improve features, user experience etc.
  3. Extra options for monetizing. It allows you to diversify revenue from an app by way of paid downloads and in-app purchases.
  4. Reduction of costs. Converting an app is not as costly and time-consuming as developing an app. It is better to design the first app in such a way that it can be easily converted to another OS. This will save a lot of time, money, and resources.

Tools for converting your mobile app

Let me first make it very clear there is no simple tool which with a few clicks can convert your Android app to iOS or vice versa. You can’t copy what you have developed on Android directly to an iOS app. The second app also needs development. But you can always develop your first app in a particular way so that developing the second app won’t be that big of a problem.

  1. Make use of modern programming languages. Java for Android and Swift and Objective-C for iOS are common languages. But not everybody knows that Kotlin can be used for Android app development too. Swift and Kotlin are relatively new. They allow you to copy some parts of the code and make some corrections.
  2. Platform-specific code. You need to set apart the features that are common for both platforms. Without this, code copying won’t really work. So leave out as few tasks as possible for a new development.

You must make sure that the converted app works equally well for all the operating systems that are being used currently. You should also make sure that your app is presented properly on all kinds of screen sizes.

Differences between Android design and iOS design

  1. Object placement is one of the biggest difference. The material design of Android pushes a hierarchical arrangement but Apple makes its objects look flush with minimalism.
  2. The lists on Android have custom icons instead of having arrows.
  3. The Android navigation bar is bigger in height and has titles on the left while iOS has its navigation bar lower and the title in the center.
  4. The date picker on Android has a lot to do with tapping while the date picker in iOS is more about scrolling.
  5. San Francisco is used as the default iOS typography while in Android Roboto is more common.
  6. iOS has strict requirements regarding icons while Android allows a lot of freedom to the developers.

Buttons

One major difference that influences user behavior patterns is buttons. iOS has one physical button on the screen while Android has 3 buttons to manage everything. These buttons are home, back, and multitasking. iOS apps are a mix of horizontal and vertical interfaces while Android apps are mostly vertical.

Testing

Testing is the final step. This is the step where all the features and functionalities must be tested and make sure that the design and development stages were carried out properly. Invest the time wisely and properly at the time development will save a lot of your time at the testing stage.

Wrap up

It is very clear that conversion of an Android app to iOS and vice versa is not really easy and can’t be done in one click. It requires an equal amount of coding, development, design, and testing. But it is an important thing that needs to be done as the outcome and the result of doing it are great and will help and benefit the brand or the company. If you need help with building iOS and Android apps feel free to contact us.

Media and entertainment are one of the biggest industries in the world. The advent of mobile apps has made it difficult to keep it away from any major industries. Thanks to mobile apps and the internet, the media and entertainment industry is only growing. Major channels, production houses, publishing houses in the media and entertainment industry are going digital and having their own apps. This is because there has been a big shift of audience from TV to the internet. There is still a large amount of the population that watches TV, but with the mobile apps, they can now access the same channels on the internet.

That is a great news for mobile app developers - until a few years ago, mobile apps were not as widely accepted by the media and entertainment industry as it is now. The industry has realized that to be in touch with their audiences and to be on par with them, it is extremely important to offer them their own mobile apps. This is done because a large number of people are on the run and they want something as convenient as a mobile phone which they can carry anywhere and look at. A mobile application gives the audience this kind of freedom.

We are going to discuss some major reasons as to why the media and entertainment industry going mobile is important and how it is going to be affected in the process.

Also Read: What Developers Need to Know About GDPR and How To Create a GDPR Compliant App?

1. Why Do We Need a Mobile App?

With the advancements in technology and people being constantly busy on their phones, there is a need for something which people can access or look at while on the go. The mobile apps can provide you with information, news, entertainment anytime and anywhere. Having a mobile app for your channel, or production house, or publishing house only makes it easier for your audience to follow you.

2. Know What’s Working

With the usage of mobile apps, people are not restricted to time-slots or geography. It’s not like TV. The industry has become 24x7, thanks to the mobile app. It is a good access point for users but it is also a good way for the publishing or production houses to know what’s working and what’s not working. If a particular concept is not working on TV, the same can be offered over the mobile app and then they can see if the reception and validation of that particular concept have changed or not. This way, it is easier to release content on a medium that is not too large and see if it’s being accepted or not.

3. Access from Anywhere, Anytime

A few years ago, a person sitting in a country in Asia was not able to access particular shows or content on the TV which was produced in some other country or continent. But thanks to mobile apps, a person sitting anywhere in the world can get access to almost all kinds of content, no matter where it is produced or created. A mobile app has made access to content extremely easy.

What Effect will the Mobile Apps have On the Media and Entertainment Industry?

The best thing about this will probably be that you will get all the news, information and content on your phone which you carry with yourself almost all the time. So there’s no way you will be missing out on any important updates.

You will be getting news and information about the world while sitting at your desk. You wouldn’t need to move. You’ll just have to work your fingers. This is going to bring the people all around the world closer. Interaction will increase and with that borders or other barriers can also be ignored.

Entertainment will be available at your fingertips. The latest music, movies, TV shows will all be available anytime and anywhere. You don’t have to worry about running home and catching it on TV on time. You can watch it later whenever you get free time.

There will be more opportunities for people in the media and entertainment industry. The film industries and television broadcasting agencies put a ban on some content or censors content claiming it to be not suitable for the audience. But there will be no such restrictions on a mobile app. The material on the mobile app is never too much, it is only content driven. This is one of the best parts about accessing content using a mobile app because there is no censorship. Everything is out there in the open.

The Future

Mobile apps have started enjoying the popularity in the media and entertainment industry now. This is only going to increase over the next few years and the media and entertainment industry will be having more and more mobile apps for presenting information and content. Mobile technology is a true boon for the media and entertainment industry.

This is also a great opportunity for mobile app development agencies. Would you like to know more about developing an entertainment mobile app? Contact us.