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Google Merchant Center is the undisputed leader of digital advertising. A lot of marketers are using the platform, but only a few of them endorse it when asked about their marketing initiatives. It would not be wrong to say that Google Merchant Center is essential for every successful Google Shopping campaign. For most multi-location businesses, Google Merchant Center can act as a goldmine of data to gain a competitive advantage. Around the same time last year, Google introduced free local product listings at the bottom of Google My Business pages just in time for the holiday season.

What is Google Merchant Center? How does it work? What are the advantages of setting up your Google Merchant Center account? In this article, we will take you through the set-up and how to get started. We will also discuss some tips to optimize the tool to get the most out of it for your business. 

What is Google Merchant Center?

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Google Merchant Center was introduced in 2010 along with Google Shopping. It is an online platform that enables you to create shopping ads for Google, YouTube, and other Google partner sites. The primary idea is to enable merchants to upload and update details about their products and services. The product information can include pricing and availability. The updated data is displayed in Google Shopping ads and search queries. 

Why should you use Google Merchant Center?

There are some important features that make it extremely valuable to the users.

Import customized product data sheets

Google Merchant Center provides a wide range of descriptors for your product or service data. It gives you a number of options for customization to create shopping advertisements. It can be extremely useful when you are looking for a particular product, or to change your strategy for different products based on their performance.

Edit and update existing product data

It is easy to update your product data. The platform enables you to optimize your products running on the Shopping Feed. Moreover, Google Merchant Center allows you to play with bids and manage your advertising strategy in real-time.

Smooth integration with Google products

Google Merchant Center works with Google Ads, the Google Display Network, and various other ad platforms. It means you can run sophisticated remarketing and omnichannel ad campaigns. Being on the Google Merchant Center will make sure your overall marketing on Google is optimized, and that users will see the most relevant and updated product information for your business.

What is the cost of Google Merchant Center?

The Google Merchant Center is totally free to use. It is important to note that you will need to pay for user engagement. You can do that in the following ways:

Cost Per Click (CPC):  In this method, you will pay a particular amount of money every time a potential customer clicks on one of your ads.

Cost Per Engagement (CPE): In the CPE method, Google will charge you every time a customer engages with an ad. It includes expanding a collapsed ad, viewing an ad for more than 10 seconds, scrolling an ad, and tapping on an ad.

How to Set up a Google Merchant Account?

It is a cakewalk to set up a Google Merchant Account. You simply need to follow the steps mentioned below. A quick no-brainer before we proceed. You will need an existing Google account to set up a Google Merchant Center account. It could be a Gmail or Google My Business account. If there is none, it is important to create one before we move on to the next step.

Step 1

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Open the sign-up form for the Google Merchant Center and click on the blue rectangular button that displays “Create your account”.

Step 2

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In the next button, click on the blue button showing “Get Started”.

Step 3

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After that, fill in the required information about your business along with the name and country. You can mention the tools that you will use like PayPal or Shopify. Once that is done, take a look at the Terms & Conditions and check the box to notify your agreement. Later, click on the blue rectangle button “Create Account”.

Step 4

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Now, it is almost done. Your Google Merchant Center account is ready to use, so you can proceed to click “Continue”. Your account is live now. So, now you are the owner of your Google Merchant Center account. Let us learn how to use it.

Link Google Merchant Center with Google Ads

The first and foremost thing to do now is to link your Google Merchant Center account to Google Ads. By doing so, the updated product information in Google Merchant Center will simultaneously be synced with your Google Ads account.

How to link your merchant account with Google Ads?

  • Click on the gear icon at the top of the screen and select “Linked accounts”.
  • Secondly, add the Google Ads account by entering your customer ID shown at the top of the screen.
  • Lastly, you may need to approve the link from your Google Ads account. It is easy to do. Click on Tools and settings > Linked accounts > Google Merchant Center > View Details > Approve.

Now, you can enter your product data in your search campaigns and product listing ads. If you wish to expand your campaign management, you can link your Google Merchant Center account with multiple Google Ads Customer IDs. Simply, repeat the steps above for each Customer ID you wish to include.

How to add products to Google Merchant Center?

Adding products to your Google Merchant Center account is the single most important skill you will need to be successful. There are three parts to it. Let us find out.

Add a Product Data Sheet

One of the main benefits of the Google Merchant Center is the ability to customize your product feed in multiple ways. It is possible due to spreadsheets. Google Merchant Center enables you to use your own XML and TXT files. However, we will be using Google Sheets for ease of understanding. It is easy to use and provides more control over the feed.

You can add a product data-sheet using Google Sheets as below.

  • Head to “Products” in the dashboard and select “Feeds”.
  • Then you will have to mention the country where you want to sell the product and your preferred language.
  • Select “Google Sheets” in the next window and assign a name to your product feed.
  • In the end, select “Generate a new Google spreadsheet from a template” and click “Create Feed”.

You will now be redirected to the “Feeds” section of the Google Merchant Center dashboard where you will be able to see the latest Google Sheet. Click open to open the sheet and edit. 

Filling in the Product Data Sheet

Once you open the spreadsheet template, you can fill in details in the given fields like ID, title etc. If you have any doubts, it is best to check the Google Merchant Center product data specification guidelines. It offers a detailed overview of each attribute along with examples.

You do not need to have detailed information about every field. However, the more product information you can offer, the better it is to make an informed decision. It will help in the following ways:

  • There are a lot of possibilities to make customized, efficient Google Shopping ads.
  • It is easy to search products for editing.
  • It is easy to find ads that offer detailed information to the users.

As you are done, check the entire sheet to ensure you do not leave any empty spaces. It will save you a lot of time to look for particular products. When you wish to import your data, proceed to “Add-ons” in the Google Sheet menu, choose “Google Merchant Center” in the drop-down and click on “Upload sheet”.

Changes in Product Information

If you want to make some changes to your feed, there is no need to fill in and upload a new sheet every time. Google Merchant Center enables you to use “supplemental feeds” which makes it possible to include new information. You can make changes to product information by:

  • Proceed to “Supplemental Feeds” in the “Feeds” section and click “Add supplemental feed”.
  • Follow the prompts and offer the required information. It includes a name for the supplemental feed, an input method, along your product data.

How to optimize Google Merchant Center?

As we are done with the basics, now we move to the tips and tricks to get the most out of the Google Merchant Center. You do not need to do everything written here, but it will help your business eventually.

Attribute Extension

Though you have predefined attributes in your Google Sheets, there is no limitation whatsoever. Based on the ads you are working on, you might need to add extra columns in the sheet. It can be something specific that your potential customers might want to know about the product. It can include columns like “age range”, “size”, etc. There is a possibility to include some of the more crucial features in the title column. However, please do not go overboard with the level of detail or else the users may feel overwhelmed.

Scalability

Sheet arrangement to make it scalable in the future is a good idea for the business. Hence, it is best to organize and clean your sheets before importing them to Google Merchant Center. This will improve the chances of scalability when the need arises.

Include GTINs 

Global Trade Item Numbers, commonly known as GTINs are important for all Google Shopping products, else you may face some issues in your Google Merchant Center account. More often than not, GTINs are located next to the barcode of the product packaging.

Conclusion

We hope you have found everything that you need to know about the Google Merchant Center. It is a crucial tool that will enable the users to find more details about your products. Moreover, they will find it quickly and in more places. It is best to optimize the Google Merchant Center to make the best use of it. What do you think about merging your Google Ads with Google Merchant Center? Do you have any doubts? Let us know in the comments below.

Search engines and users alike do not like a slow website. If a web page takes too long to load, it is noticed by Google along with the users who shift to another website that will answer their queries faster. Slow page speed prevents users from staying on your website irrespective of how they came there in the first place. It could be through organic search, paid ads using Google Ads Editor, or a link building activity. If you are looking to enhance your page speed for the users and your search engine, Google PageSpeed Insights can assist you. 

We have compiled a comprehensive guide on how Google PSI works, how to study the reports, and ways to enhance page load times across your web pages.

What is Page Speed?

Google identifies page speed in two ways:

  • The time it takes to show content above the fold.
  • The time it takes a browser to completely render the page.

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A lot of factors may affect the speed of your web pages. The user’s internet speed, a domain’s web hosting facility, and cache clearance can affect the webpage speed. Hence, when there is a discussion regarding page speed, some factors are definitely out of the site owner’s hold. However, there are a lot of things that the website owner can optimize like images, videos, JavaScript etc. 

As page speed is so important to the user experience, Google thinks about the overall performance of a page when identifying whether to promote it in the SERPs. Investing enough time to optimize the content for speed proves to Google that you are looking to build a better experience for your website visitors.

What is Google PageSpeed Insights (PSI)?

PageSpeed Insights is a free tool that examines the content of a particular page and offers page speed scores for both the mobile and desktop variants of the page.

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It also determines the opportunities for optimization and makes particular recommendations for improvements. PageSpeed Insights is one of the page speed audit tools for site owners, but it is great for people interested in improving speed for SEO. Website owners can see a detailed view of how Google understands their website using the Google PageSpeed Insights tool. 

How to use the Google PageSpeed Insights tool?

In order to use the Google PSI tool, enter any URL in the toolbar, click analyze, and the tool will weave its magic.

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While you wait for your report, the Google PSI tool will do the following. First, it collects the page’s “Filed Data”, or the performance data in the Chrome User Experience report (CrUX). Next, it measures the page performance using the Lighthouse API. This is known as “Lab Data”, as it measures the webpage’s speed in a controlled manner using mobile networks and a mid-tier device. This removes some of the variables that can affect the webpage speed and performance.

1. Google PageSpeed Insights Reports Explained - 

The Google PSI tool will create a comprehensive report including the field data, lab data, opportunities, diagnostics, and audits. It will look something like the below image.

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In the Google PSI report, color coding makes it convenient to understand the areas where the page is doing well, still needs enhancements, or is not upto the mark. The color coding in the report means:

  • Green - Good
  • Red - Poor
  • Yellow - Needs improvement

Now, let us understand the information relayed in the report.

2. Field Data -

Google PSI’s Field Data is divided into four main metrics. Each metric identifies a different aspect of speed and page load time. Google PageSpeed Insights Field Data is made up of the following metrics:

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  • First Contentful Paint (FCP): The total time taken for the first text or image to load.
  • Largest Contentful Paint (LCP): The total time taken for the largest text or image asset to load.
  • First Input Delay (FID): The time taken for the browser to respond to the user’s first interaction.
  • Cumulative Layout Shift (CLS): It is used to measure the movement of the page in the viewport.

Each of these metrics is measured in seconds or milliseconds, apart from the Cumulative Layout Shift (CLS). The field data shown in the report is displayed from the previous 28 days and will always be presented with distribution bars. It is because Field Data is made up of aggregated data from the CrUX report, and the same webpage doesn’t perform in the same way for everyone.

3. Lab Data - 

Google PageSpeed Insights Lab Data comprises synthetic data from the Lighthouse API. Lighthouse measures FCP, LCP, CLS and other metrics.

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  • Speed Index - The time is taken for the content to appear during page load.
  • Time to Interactive - The time taken for the web page to be fully interactive.
  • Total Blocking Time - The time between FCP and full interactivity.

Unlike Field Data, the metrics shown in Lab Data will not include a progress bar, but display the timestamps or results from the lab test. 

4. Passed Audits - 

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This part of the report simply allows site owners to know the current status of the webpage. A detailed list of passed audits is a positive sign and simply means that the page is following page speed best practices. 

5. Opportunities and Diagnostics - 

The Opportunities and Diagnostics sections offer particular recommendations to enhance page speed.

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The report also shows the approximate time that could be saved after following the recommendations. The Google PSI tool will offer detailed action items along with instructions to the content management system. 

In the same manner, the Diagnostics part of the report includes best practices that the page does not follow depending on the page analysis.

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The number of opportunities and diagnostics that can be displayed in this part of the report is long and will vary on the particular issues that the Google PageSpeed Insights tool finds on the page.

Tips to Improve PageSpeed Insights:

For users not acquainted with SEO, the Google PSI report can be extremely overwhelming. However, Google is always concerned about the users and does a fantastic job of offering detailed action items in the Opportunities section of the report. Based on the Opportunities listed by the Google PageSpeed Insights tool, the further steps will differ for every site owner.

Though, there are some common things that affect page speed that webmasters always make. It is best to take care of some simple optimizations that can improve speed and load times for a lot of webpages.

1. Image Optimization - 

Apart from the content asset, images and videos are more important to create issues linked to a slow page speed. Proper image optimization can be beneficial for decreasing FCP and LCP times and avoiding CLS issues. Some of the best practices are:

  • Resize and compress images.
  • Select a particular height and width for all images.
  • Make use of a content delivery network (CDN) to deliver the images.

2. Embedded Videos - 

If you have videos on your website of your products/services, try not to upload them on the website. They take a lot of space and can negatively affect your web server if there is heavy traffic at a given time. Instead, it is better to store videos somewhere else (for instance YouTube), and embed video content on your website to drastically enhance load times.

3. Eliminate Excessive Redirects - 

Redirects can significantly increase Time-to-first-byte (TTFB), or the time between the request to the server and when the first data is sent back to the requester. By eliminating redirect chains can assist you to enhance page speed and is a good option for your SEO too.

4. Select a Faster Website Theme - 

Some website themes are optimized for speed and can definitely enhance your page load times. There are some lightweight themes, which offer GZIP compression or have a responsive design. So, it is best to research some fast loading WordPress themes and update them to enhance your PSI scores and SEO.

5. Asynchronous Loading for JavaScript -

For ease of understanding, asynchronous loading enables the web browser to be a better multi-tasker. In this type of loading, the web browser stops all the other activities while the JavaScript file loads. Asynchronous loading allows the browser to fulfil other tasks, like painting a table or loading a CSS Stylesheet and downloading the JavaScript. The optimization needs more backend expertise, so please collaborate with a web developer to implement this strategy.

6. Browser Caching -

It is a simple optimization trick that allows your website to load faster for returning users. With the help of browser caching, images and videos will be stored on the user’s device and loaded from there for their next visit. To enable browser caching, you will need to edit a .htaccess file. If you are not sure, it is recommended that you take the help of an experienced web developer.

Conclusion:

It is fair to say that improving the page speed has tons of benefits to your SEO performance and the digital experience of your website visitors. To do so, it is best to get used to Google PageSpeed Insights even if you are from a non-technical background. If you follow the recommendations in the report, you will definitely see the reward from Google in terms of higher SERP rankings and keyword ranking. Do you struggle with your website page speed or SEO? Contact Nimblechapps today for assistance and get a free quote.

If you are a marketer using Google Ads or a business looking to incorporate paid ads for your marketing campaign, you must have used Google Ads Editor. It is an excellent desktop app to manage ad campaigns and make bulk changes offline. Similar to the update to the Core Web Vitals in June 2021, Google has decided to make some changes to the Google Ads Editor and has released the guidelines for Version 1.8 recently. In this article, we will discuss everything about the Google Ads Editor along with the updates in version 1.8. Let’s start with the basics first.

What is Google Ads Editor?

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Google Ads Editor, as the name suggests, is an offline editor to manage your Google Ads accounts. Earlier, users had to make changes on the online platform but now it is possible to edit them offline in Editor and then post in bulk. Paid ads specialists can conveniently work across multiple accounts using the Ads Editor.

The Journey of Google Ads (AdWords) Editor 

In the initial days, Google Ads or Google AdWords was an online-only platform. It slowly started getting difficult for users to manage multiple accounts or campaigns on the AdWords platform. There was no way to preview the post and all edits were updated live on the campaign. Also, there was no way to make bulk changes. Everything had to be changed manually, one thing at a time. So, In 2006, a magic platform called Google Ads Editor was launched to the joy of Search Engine marketers around the world. So, bulk editing became easier and the rest is history.

Why is there a need for an Offline Editor?

Google had been using the offline version of the Google Ads Editor internally for quite some time. In the offline version, advertisers could send bulk changes to their representatives, and the representatives used the Editor to update the changes. At last, Google determined that it would make more sense if advertisers could update the bulk changes themselves. The Google Ads Editor was a great addition to the arsenal of an advertiser when dealing with complex accounts.

How to use Google Ads Editor like a Pro?

You need to download the Google Ads Editor so that you can use it. As the tool is downloaded, you will receive a prompt to log in and download your Google Ads accounts from the My Client Center (MCC). 

The Accounts Manager displays all the accounts in your MCC, along with an optimization score, latest update date and errors if any. All you need to do is to select the account you want to work on and click “Open” to download it in the Editor.

1. The Basics of Google Ads Editor -

After downloading the account, you will get to the main screen as below:

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One of the good things about the Editor is the ability to view the account and expand or collapse the individual elements like campaigns, ad groups, ads, and keywords. In the left navigation box, you can view all the campaigns along with an icon displaying the campaign type. The magnifying glass denotes a search campaign, and the video camera means a YouTube campaign. Additionally, there is an icon for display campaigns. There is an additional icon to show whether your account has been synced or not. It is crucial to ensure that you have imported all the edits made directly in Google Ads into the Google Ads Editor.

To enlarge the campaign and view the ad groups, just click on the arrow to the left side of the campaign. Choosing a campaign or ad group will alter the information in the entire campaign. When you choose an element from the bottom left, you will see the details in the centre and right-hand side of the Ads Editor.

You can see all the ad groups with their status in the centre. You can choose an ad group and make changes to any of the fields displayed. Choosing multiple elements enables you to make bulk changes simultaneously. This way, you can make a number of bulk edits easily. 

2. Error Reduction -

After reading the above point, you may think that all these things are possible in the online Google Ads platform. Why use the offline editor? See, the thing is, the changes made online are posted live so there is no chance to go back and make changes. The good news is that the Google Ads Editor allows these changes to be made offline. Hence, there is a chance to check your work before it goes live. We have made a lot of changes that we need to go back and update and more often than not, it is a difficult job. By using Editor, you can simply reduce the chance for errors.

3. Train New Hires -

You can use the Editor to train new hires. It is easy to determine the account structure along with any possible question-answer session with a trainee. Any edits made in Editor stay on the user’s local device till they are posted on Google Ads. Though, it will not be visible to other users of that Google Ads account. So, if you are working with a trainee, you can check their progress in the Editor before the work goes live.

If you are training someone remotely, they can upload the work in a paused state, you can then import it to your local Editor and change the status to Active once you are satisfied. To do so, you can click Post in the top right corner and then Post in the dialog box.

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Make sure you choose Selected Campaigns or All Campaigns to post the correct changes. It is also possible to undo a change if need be. However, you must ensure that it is done before posting the changes. If the changes are posted live, it cannot be undone from the Editor.

4. View/Edit Settings -

Google Ads Editor is a great place to view or edit campaign settings. It is always important to be able to view and make some changes to a campaign if things don’t go according to plan or there is a client requirement. In that case, it is very crucial that the Ads Editor allows you to make these changes so no harm is caused.

5. Filter in Google Ads Editor -

If you are working on large Google Ads accounts, it may be confusing to look at the account if there are many paused campaigns. This is the first screen that you normally see when you open an Enterprise account.

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As you can see, the whole screen is covered with paused campaigns. This will be a hindrance if you are working on active campaigns. This is where filters come in as you can create a filter for anything.

6. Import Statistics -

We have listed many ways to view your Google Ads account to make any changes. If you are working on your account, it is important for you to be able to see the performance data. It is possible to import statistics in the Google Ads Editor. There is a special View Statistics option that enables you to import your performance data. By default, None is selected but when you select Get Statistics, you will get a lot of different options to choose from.

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It is possible to select the date range first and then proceed to select the statistics you want to view in the Ads Editor. You can also save the statistics to view later. It allows you the freedom to make optimization decisions, similar to the work on the online platform.

7. Create New Builds -

One of the most fascinating features of Google Ads Editor is the potential to develop new builds offline. An upload in the Editor will not activate until it is posted. It is different then the online editor where all uploads go live immediately unless the status is Paused. It enables you to check your work before it is posted live. Most PPC managers use Excel to create campaigns, ad groups, keywords and ad copy. Excel is the best tool for campaign development as it is easy to sort, filter, organize, and measure the length of each field. 

You just need to ensure that your Excel sheet has the right column headings, and you can easily import new campaigns to Editor. It is also possible to simultaneously build new campaigns and ad groups in Editor when you create keywords.

You can navigate to Keywords in the left column of Google Ads Editor to upload from the spreadsheet and click Make multiple changes.

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It is easy to copy and paste from Excel. As long as the column headings match the entity name in Editor, then Editor will pick them up and know what they are.

Everything you need to know about Google Ads Editor (Version 1.8) Find and Replace:

One of the best features of Google Ads Editor is the find and replace feature. It is possible to replace text, change text, change capitalization, or edit URLs. Replace text is an important feature if you are looking to update an old ad copy or keywords etc. Append text is used to append URL tracking parameters to a URL or entity name. Change capitalization is used to change to title case, sentence case, or all lower case. Change URLs is a superb feature to set URLs, append text to URLs, or get rid of a URL parameter.

Critical Reminders -

By now, we hope that you know the importance of Google ads Editor. Before you begin an Editor session, make sure you get recent changes. You must always remember that Google Ads Editor is an offline editor. It would not know if changes were made by you or by someone else unless you get recent changes. Do not forget to post all the changes made to the editor before closing the Google Ads Editor app. More often than not, you would want to work in the online UI for many tasks. The editor would not be able to replace reporting, viewing graphs, checking to bill, and many other features in the online UI. 

It is best to use both the online UI and Google Ads Editor for optimum performance. The editor has many annoying error features that are not fatal errors. Looking at a number of yellow error messages may be overwhelming for many users. It is best to think of these errors as reminders.

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What’s new in the Google Ads Editor Version 1.8?

The latest version of the Google Ads Editor has been released and it includes the following changes:

1. Overview Page -

It is a view created in the Google Ads Editor which is similar to the Overview page in the online UI.

2. Auto-apply view for Recommendation -

It is a new view in Recommendations that permits the user to enable/disable automatic application of recommendation types.

3. Support for asset-based call extensions -

Asset-based call extensions are now supported by the Google Ads Editor.

4. Support for asset-based price extensions -

Asset-based price extensions are now supported by the Google Ads Editor.

5. Target CPA recommendations -

For certain accounts, Google will allow Target CPA bid recommendations for new Display, Video Action and Discovery campaigns.

Conclusion:

We hope that the above points act as a guide on how to use Google Ads Editor and it will propel you to make it a part of your PPC strategy. Do you have any questions regarding the use of Google Ads Editor? Are you looking for a professional Online Marketing Services Company to handle your campaigns? Look no further and contact Nimblechapps today for a free quote.

Content is as crucial as the look and feel of your website if not more. It drives search engine results, boosts traffic to your website and launches you as an industry leader. Today, the quality and quantity of content decide your ability to leverage content for better results. This is where you will need professional SEO services from Nimblechapps as we offer exceptional content writing services. SEO content is different from normal content as it is optimized for top results on search engines. Writing quality content for SEO needs an analytical point of view and empathy. It is important to find keywords with a high search volume and are searched for by the target audience. 

Content Optimization is the key to success for a digital marketing professional. Every digital marketing strategy starts with content writing and optimization. It is fair to say that content quality leads to a higher rank in the search engine page results (SERP). Hence, every content writer must bear in mind that there is more to SEO than keywords. In this article, we will discuss the basics of content optimization that makes a quality content. Following these tips will help you to embody the voice of your audience and answer their questions accordingly. 

How do I start SEO content writing?

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It is not always about the right keywords, but the answer is not that complicated. In this article, we will break down the parts which matter the most for an SEO copywriter. There is no secret to writing SEO-friendly content. Though, SEO copywriters often complicate the process and steer clear of their goal. The final goal is to help your clients make money. You must bear in mind that writing for search engines is different from copywriting for email or your social media. Follow this 4 step guide for SEO content writing:

  1. Use of primary keyword in the page title: This should be quite easy. If something is crucial, the title of your page must have the most important subject to indicate what the page is about. 
  2. Make use of the most critical keywords higher up in the content: SEO experiments display a great correlation between the rank and placement of keywords in the body of the article.
  3. Use a variety of keywords in your content: It is not possible to write an article with a single keyword and expect it to rank. Search engines need a variety of signals that show content relevancy. Hence, keyword variations are the best way to show Google how it should determine your content.
  4. Study competitors with quality content: It is the most suitable way to learn what Google is favoring. Take a look at the type of headers, word count, the use of bold and italics, the number of headers, images, videos etc. Try to tweak your content according to this study and you are good to go. 

So what is the best way to write terrific SEO content? It is best to understand what your users and search engines are looking for. This is an intuitive process as long as you identify a few key principles. 

Tips for SEO Engaging content in 2022:

Let us now take a look at some of the best tips to write engaging content in 2022 and beyond.

1. Keyword Research & Technical SEO

Before writing a blog post, it is crucial to identify a keyword that is searched for by your target audience. The content becomes SEO content only when it is optimized for a particular keyword/s. To find desirable keywords, it is important to identify your niche. Once the niche has been determined, it is best to compare your own offer with other brands (competitors).

When you undertake competitor analysis, you find high-quality keywords used by searchers who are your target audience. Lastly, you will get a list of high-quality keywords used by potential customers. 

2. Sub-Keywords

Once we have a primary keyword, you can move on to the next step. How do you write content which ranks in the top search results on Google? The easiest way is to take a close look at the top 10 results for your keyword. Google Suggest instantly provides more sub-keywords in the search bar. It is best to be attentive during this stage. Google makes use of these sub-keywords to let us know what challenges are faced for the primary keyword. The use of these keywords will determine your content, as explained in the following step. 

3. Assess Search Intent

Simply including keywords into texts is not enough to rank in Google. Simultaneously, you have to meet the search intent for content. It means you have to answer those questions that users link with the identified keyword. The sub-keyword extracted from Google Suggest provides the first direction for our text. It should definitely be included in your post. When researching the top results on Google, it is critical to pay attention to the form in which the content is written. Once that is done, you can compare the results from the search. 

The headline always reveals what the content is about. The three results for the keyword usually include references to the time of year, places to visit and general advice. Also, Google Suggest already informed the search intent at the beginning.

4. Prepare an Outline

Preparing an outline means doing keyword analysis and content research simultaneously. It is crucial to outline the blog post in advance. As when you start writing, the structure will help you stick to those points. According to our knowledge, a majority of informative blog posts on the internet follow a similar pattern. You can use a template to structure your content. 

As we discussed above, every SEO blog post has one or more focus keywords. A good blog post generally focuses on these keywords and builds everything around it. Every SEO post typically answers three basic questions: What? Why? And How To? It is important to use heading and subheadings to create a neat structure. Once the framework is set, you can start the actual work of writing your blog post.

5. Write a Draft

Thanks to our previous efforts, we don’t begin from scratch on a white page during the initial draft. You will now have access to the keywords and outline in front of you. It is easy to understand where the text will go, now it is time to fill it with content. The good thing about the first draft is that it doesn’t have to be perfect. It is an amalgamation of all the data that has been collected. The crucial part is that we start writing the SEO content from start to finish. You will get enough time to make changes to it at a later stage. 

The article will be composed of three parts: Introduction, body and conclusion. The introduction must be powerful enough to engage the reader and invite them to read more. The body will include the answer to the three questions. What is the “keyword”? Why is “keyword” important? And How to deal with “Keyword”? The conclusion part should be a fitting end to the article. Make sure you keep an eye on the introduction and close the loop in the Conclusion section. You can add links to your product/service pages in this section.

6. Revision

The first draft is ready and now it is time to revise it for any errors. Give at least one night before you start working on the revision. Then take time and go through the whole content step by step. You must check the following points:

  • Have I met the Search Intent? Go back to your initial research. Always ensure that the content answers the exact questions Google is asking related to the keyword.
  • Keyword Placement - As soon as the content is checked, recheck if you have included all the critical keywords. There are millions of blog posts on the world wide web that don't get ranked. The reason is that Google is not able to match the content against any crucial search queries. You can prevent this by adding the most important keywords in the text and headings. 
  • Spell Check - It takes time to build trust with your audience. It can be shattered quickly if they find random spelling mistakes. We use Grammarly to check our content for spelling and grammatical errors. 
  • Invest in an Editor - You have spent enough time researching and writing the content. It will always be difficult for you to find mistakes. It always helps to have another pair of eyes to review and edit the content to dish out quality SEO-friendly content. 

7. Write Descriptive Posts

SEO of content is not just limited to keywords and search intent. Search engines track the time a user spends on your website. The longer that person stays, the better it is for your search engine rankings. To provide a better flow, you must include images, videos and call-to-actions at frequent intervals. 

8. Work on Your Metas

Before you post your content for the world, it is important to define the Meta Title and Meta Description. Think about the following points:

  • Must use focus keyword once
  • The Meta Title should not exceed 70 characters
  • The Meta Description should not exceed 160 characters.
  • Numbers, questions etc. increase the CTR (Click-Through-Rate).

Once you define the meta title and meta description, it is time to post your content by hitting the Publish button. Congratulations on a successful blog post.

Conclusion:

Contemporary SEO content should look to please your target audience. Content that provides value to the readers will be successful for your brand. Google knows better about your target audience than you do. Google’s primary aim is to provide users with what they are looking for. If you can help the search engine, it will help you get to a higher ranking on the search engine. Writing good SEO content is an art and it needs patience and hard work. We at Nimblechapps, are not your everyday SEO company. Digital Marketing for us is not about placing keywords or driving traffic using paid ads. We implement content marketing strategies with a goal to target only people interested in products or services similar to yours. If you want to take your writing to the next level, contact us today.  

On 28th May 2021, Google announced a new metric called the Core Web Vitals. Beginning from June 2021, these Core Web Vitals will be a key part of Google ranking signals. Basically, it will help Google measure and evaluate the speed, responsiveness and stability of websites which will be important for a website to rank higher than their peers. You need to get it right though, as it is something that you might not have considered before and it may seem overwhelming at first. But, don’t you worry, as we have covered all the key elements around Core Web Vitals in this blog post to help you measure, understand and enhance your Core Web Vitals to offer an improved user experience. So, let’s begin.

What are Core Web Vitals?

Core Web Vitals are a combination of user-based metrics linked to speed, responsiveness and the visual appeal of the website and allow the website owners to measure user experience accordingly. To enhance the user experience of a website, website owners should look to focus on a set of parameters - Core Web Vitals. 

Google is not always open about the details of its algorithm updates, which can be overwhelming and at the same time thrilling for experienced marketers. In that instant, we have been offered with the precise metrics that we should measure to enhance the website performance and take it to the next level. In a way, the Page Experience update will greatly change the way we work on websites. But, it is still not difficult as long as the website audit is precise and to the point. 

Importance of Core Web Vitals

As mentioned above, Google has already announced that Core Web Vitals will be a major ranking factor from mid-June 2021 as it is planning to make page experience an official Google ranking factor. Web users have loved faster websites and this love is growing by leaps and bounds irrespective of the device or location it is accessed from. Hence, if you are offering a great user experience, then you will definitely make more money. 

By passing the Core Web Vitals assessment will result in fewer users going back to the SERP as you have been offering a better user experience. Google has also suggested that they may start providing a “Good Page Experience” badge in their search results. These can also be termed as “indirect ranking factors” as it can greatly influence user behaviour, which can then be fed into Google’s algorithms. 

Google hails Core Web Vitals as the latest real-world page experience variable but it is all about the speed. While conventional methods of speed measurement are more linear, the Core Web Vitals metrics divide speed into three further categories:

1. Largest Contentful Paint

As per Largest Contentful Paint (LCP), the most important element of web page loading time is from the point of view of a real user. To make it simple, it is the time from when a link is clicked to the time when content appears on the users’ screen. By using the Largest Contentful Paint (LCP), you can understand how long it will take for your website to display its largest image/video or text. 

The page speed is of essence here as a web page which takes longer to load leads to sub-standard user experience. As per a report from Google, good user experience means that LCP should happen within 2.5 seconds of clicking a link. It is best to reduce your page load time by removing third-party scripts which will help you to greatly improve your LCP. Another alternative is to use “lazy loading” to reduce your page load time and make images load only when the user scrolls down on the website. 

2. First Input Delay

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First Input Delay (FID) is a Core Web Vital metric that measures the time in milliseconds from when a visitor first interacts with your website to when the browser can take action and respond back. You would want your page to be as usable as possible and in a quick time too. 

A commendable first input delay can significantly impact the website visitor’s first impression of your website. The visitor is not likely to engage with the website again if the first impression with the site is not satisfactory. FID will basically be dependent on the LCP, so essentially, if the website loads faster, then the visitor will be able to take a quicker action on your website. As a general rule of thumb, you can aim to achieve a FID of 100 milliseconds or less. 

3. Cumulative Layout Shift

The Cumulative Layout Shift is simply a parameter that provides a measurement of the visual stability of your website. For CLS, you can get two types of data: field data and lab data. It is said that a lower CLS score means a healthy visual stability. So basically, if elements on your web page move around as the page loads then you will have a high CLS, which will affect your SERP negatively. 

It is noteworthy that CLS is not measured in seconds or milliseconds. But, it takes a detailed account of the viewport size, measure unstable elements between two frames. To offer a better user experience, a CLS score of less than 0.1 is ideal and a score of 2.5 or higher is a poor result. Moreover, you can work to minimize CLS by taking these further steps. 

  • Use a fixed-size attribute dimensions for media like images, video or infographics etc. By doing so, you can provide a clear indication to the browser about how much space will be required by the element.
  • Block some space for advertisements or it may randomly pop up on the screen and push your content to the bottom or top.
  • Display UI elements below the fold so you can avoid pushing the content down.

Along with these three metrics, there are multiple other Core Vitals like Time to First Byte (TTFB), Time to Interactive (TTI), Total Blocking Time (TBT) and First Contentful Paint (FCP). 

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What are non-essential Core Web Vitals?

1. Total Blocking Time (TBT)

Total Blocking Time also known as TBT is a non-core Web Vital that assesses the total time taken in milliseconds between FCP and TTI where the primary thread is blocked to make it unresponsive to user input. TBT directly links with First Input Delay and hence, it is the best option when testing under lab environments where real user interaction is not feasible. So, TBT is not a reliable metric to be tested in the field and hence it is used only in lab data.

In essence, if a task takes more than 50 milliseconds to complete then it is considered a long task and any time taken above 50 milliseconds is the blocking time. TBT is then calculated by adding the total number of blocking parts of all long tasks. After calculating it for all the webpages, if the total TBT score is less than 300 milliseconds then it is a good score, between 300 to 600 milliseconds needs enhancement and more than 600 milliseconds is a poor score altogether. 

2. First Contentful Paint (FCP)

First Contentful Paint is a non-core Web Vital that is used to calculate the time taken from when a web page starts loading to when any section of that page’s content is displayed on the screen. A faster FCP ensures the users that an activity is happening. Now, FCP is available in both field and lab data and it helps to have a lower FCP too. For instance, your FCP score is good if it is less than 1 second, needs enhancement if it is between 1 and 3 seconds and is considered poor if it is more than 3 seconds. 

3. Speed Index (SI)

Speed Index is a non-Core Web Vital that calculates how promptly the contents of a page are visibly filled up during the initial page load. It is measured using a  frame-by-frame analysis of your page’s load behavior and checking the visual progression every 100 milliseconds. SI is possibly present in both field and lab data. If you are looking to understand your SI score: it is good if it is less than 4.3 seconds, needs improvement if it is between 4.3 and 5.8 seconds and poor if it is more than 5.8 seconds. 

4. Time To Interactive (TTI)

Time to Interactive is a metric used to calculate the time from when the page starts loading to when it is completely interactive for the end user. To consider it fully functional, it needs to display meaningful content, have most visible page elements displayed and respond to user interactions in less than 50 milliseconds. TTI can be possibly measured in the field but it is still not advised as user interaction can impact your web page’s TTI. If you are looking to understand your TTI score: it is good if it is less than 3.8 seconds, needs improvement if it is between 3.8 and 7.3 seconds and poor if it is more than 7.3 seconds. 

Tools To Measure Core Web Vitals

It is good for marketers that Google is clear about the Core Web Vitals. Apart from offering resources and documentation, Google also provides tools to help you with website optimization. 

1. Google Search Console

Web Vitals can be easily measured using the Google Search Console, an easy to use and precise tool. But, to utilise this field data from Google Search Console, you will require a verified property in your GSC account. Google Search Console now provides a new Web Vitals report that enables website owners to assess web pages across their websites. When evaluating this report, you should be aware that the URLs without improper reporting data will be excluded from the report.

2. Page Speed Insights

You can make good use of the PageSpeed Insights to understand your web vital metrics. Recently, a lot of changes have been witnessed in the PageSpeed Insights which allows simplified measurement of Core Web Vitals in the lab as well as field data. Lab data is a replication of a visitor’s experience whereas field data is the actual users’ experience. 

3. Lighthouse

Lighthouse is a free, automated tool to enhance the quality of your website. You can use it to audit any website’s performance whether it is public or private data. This will help to understand the performance, accessibility, SEO and progressive web apps etc. One of the best things about Lighthouse is that it measures the Core Web Vitals and uses it while getting the overall website performance score.

4. Chrome DevTools

Chrome DevTools comes with an option that allows webmasters to find and fix visual inconsistencies that may affect the Cumulative Layout Shift (CLS). It is possible to check for unexpected layout shifts using the Chrome DevTools Performance panel. It is a set of advanced tools that enables a website owner to analyse the website in the lab environment without affecting it’s field performance. 

Tips to Create Better User-Experience using Core Web Vitals

Core Web Vitals can be significantly enhanced using a variety of factors like its hosting, the way it is developed and making minor improvements along the way like resizing images and content. Some of the most common ways to improve Core Web Vitals is:

  • Minimize CSS, JS and HTML
  • Allow compression by default
  • Reduce the number of redirects
  • Get rid of render-blocking JavaScript
  • Cache assets at the edge with a CDN or Netlify Edge
  • Avoid using massive payloads

You can improve the user experience by getting a high Core Web Vital score for which you can make use of Jamstack or Netlify. In most cases, it is already enabled by default which allows you to provide super fast site delivery. 

Final Word

In order to aim for minimum thresholds, website owners and marketers will have a competitive advantage with search visibility. It is better to start preparing your website to adapt to this change so that you can reap the benefits when Google officially launches the new metric. It is fair to say that it is extremely difficult to gauge how Page Experience Update will look on the launch day, but we feel that this post will serve as an essential guide to offer you a precise starting point. If you have any questions, please feel free to let us know in the comments below.

Managing or owning a website involves a lot of time and effort because you are constantly producing good content for the website. You make sure that your website is able to catch the reader’s attention and answers all the questions about your company. But these are some basic things.

In order for your website to really thrive and gain more attention, you will need a certain amount of traffic flowing to your website. Majority of websites fail at building and maintaining that steady stream of traffic. As we are one of the top web app development company, we have talk about how you can boost the traffic of your website in 2019.

1. Microsites and Landing Pages

Google search results are highly competitive as too many websites are targeting the same phrases and keywords. Trying to target on too many keywords from a single website will cause you to lose a spot in the top rankings. Google rankings are decided after assessing the page or website that is most valuable for a certain keyword. A website or page dedicated to that particular keyword will have a higher ranking. Having separate landing pages or micro-sites dedicated to each keyword really helps.

2. Google Advertising

One way to make sure that your business is seen at the top of a search result for the keywords or phrases you chose is to actually pay for it. Google AdWords is a guaranteed way of earning more traffic for your website. The top three results for any Google search query are all paid placements. Google AdWords is fairly easy to use. Identify the top keywords and decide how much you will be willing to pay. You can also put a limit to the amount you spend each day, so you don’t exceed your expected budget.

3. Facebook Advertising

A vast majority of people have an account on Facebook. To reach your target audience, all you need to do is run an advertisement campaign on Facebook. By using social media, people are always sharing their personal data, even if they don’t realize it. With Facebook advertisements, you can target a particular area, gender, or age group. Even here you can set a daily maximum spend to not exceed your expected budget.

4. Give an Interview

There are many podcasters and online bloggers that would like to interview you. Giving an interview seems like a more indirect way of driving traffic to your website, but it can be really effective. All you need to do is somewhere in the middle of the interview you need to mention your website.

5. Post in Groups

Blogging doesn’t really help in driving people to your website until Google indexes your blog post and someone has looked for a keyword already mentioned in the post. There are different groups on Facebook for businesses that are relevant to you. Joining a group makes you a trusted member of the community. Here you can prove your expertise by answering questions and providing any links to where you have actually posted the answer.

6. Guest Post

People coming to your website can read your blogs, but what about those who don’t. In order to reach those people and expand your reach among a wider audience, you should start posting on other blogs. In the blog post, don’t try to promote your products or services and don’t even mention your website, if it is not relevant. The idea is to just drive some traffic to your website.

7. Publish on Medium

One of the best ways of making sure you reach a wider audience without increasing the amount of work is to republish your content on different platforms. Medium is one of the best examples of republication. Medium has a huge audience that is always hungry for content. Include a link back to your website on the article on Medium.

Let’s Wrap Up

Today we mentioned some of the best ways to follow, which are also not too difficult to perform, in order to boost your website traffic in 2019. Getting audience for your website is actually a bit tricky sometimes. It needs fresh content, new strategies, more efforts, keywords and more keywords.

Make the right use of keywords and strategies and you will definitely get more traffic for your website. Follow the above-mentioned ways and see if they work for you.

The process of obtaining hyperlinks from other websites to your own website is called link building. Basically, the link is a medium for users to navigate in between pages on the internet. The links are used by search engines in order to crawl the web. The crawling happens on individual pages and between entire websites.

Many SEO managers agree that link building is one of the most essential steps and also a bit difficult. But if you are able to master the art of link-building, it can help you move ahead of your competition. Our SEO experts at Nimblechapps have listed down some amazing link-building tactics for 2019 which we have talked about in this article.

1. Broken Link-building

This is one of the best link-building methods out of all. Here, you need to look for any web pages that are applicable to your niche. These links have to be either non-existent or linked to broken URLs. In order to avoid giving a bad user experience, so here is an opportunity for you to earn backlinks by helping. But this is only possible if the content that you are offering is relevant enough to the content presented initially. There is a high possibility that if you reach out to a webmaster regarding broken link-building it would allow you to replace the broken link so the visitors get the content that they deserve.

2. Link Recovering

Link recovering is probably the easiest technique. If you notice that your name or URL has been mentioned on a site, by clicking on it you can check if whether it redirects the links back to your web page. Once you are sure that it has a backlink and if there is a possibility of you offering something more valuable with the link, then you must contact the blogger. There is a major possibility that the blogger will be comfortable with it because your work has already been liked and mentioned in the blog by the blogger. This method can be used in cases where there is a broken page or there is no backlink.

3. Interviews

An interview can offer you ways to attract readers as well as links to your content. There are two ways in which high-quality links can be earned. One is being an interviewee, where you will be required to have a certain expertise in your field. In order to do this successfully, get in touch with individuals from your field. You can then build relationships with them so they can participate. Another way is by the way of being an interviewer. By adding interviews with other experts, the target audience receives valuable knowledge and you can earn good backlinks. The interview can help you in the way that the interviewee can add a link to your interview page.

4. Using Viral Content

There are different types of content on a website, but the viral content is the one which can take over the internet quickly. Your content can go viral if the audience feels it is either really amusing or informative. Any content that can arouse emotions and grabs a user’s attention and leads to more and more people sharing the link is viral content. You can use any viral content that is relatable to the niche of your website. Some good examples of viral content are amusing facts, breaking news, inspirational stories, trending content, surveys etc.

5. Commenting On Blogs and Forums

One of the most valuable link-building technique is to comment on blogs and forums. One great way of getting inbound links and also improving the visibility of your brand is by leaving insightful comments on a relevant post. Look for blogs with high-quality content which are relevant to your field. You can also receive the help of different blogs and forums relevant to your niche. Try doing this by leaving regular comments. This has been misunderstood by many and been used inappropriately. You need to make the comments strategically because that way you have more chances of gaining attention to your site.

Wrap Up

Backlinks can easily help you boost your rankings. Link building is an extremely important aspect of SEO, but a lot of businesses that are not receiving any SEO help would often miss this. The 5 major link-building tactics will help brands and businesses and getting more traction and increasing traffic on their website. Get in touch with Nimblechapps to know more about link-building techniques and SEO.

Is user experience (UX) and search engine optimization (SEO) connected in any way? They are both related to a website and its performance, but do they really have conflicted goals? I’m not sure if that is true. I would like to believe that UX and SEO rather work in sync with each other in order to proceed with a visitor on the website to the preferred conversion.

UX and SEO are both parts of a site and its success. Neither of these two can be ignored. Both developers and SEO professionals need to learn how to make these two work together because in the end, it will only benefit the website. You can have the most good looking site, but if you didn’t optimize it properly, there is no point. Same way, if you optimize your site to perfection but the site is unpleasant, that won’t be too useful. We need to take care of these two aspects and make them work together right from the beginning of a website’s development.

Let’s follow a list of steps that can help you bring that balance between SEO and UX.

1. Easy to Understand -

The primary purpose of a webpage or a website is that it is easy to perceive and understand by a visitor. A visitor often fails to understand a website and its working when the design is overdone and made complicated.

First, you must try to understand what kind of product or service you are trying to sell and what do you want to achieve with your website. Accordingly, you must add keywords that look natural. Avoid large paragraphs of texts, instead of that use bullet points. If you want the visitor to do something like sign up for a newsletter, ask them to do it. Don’t be too afraid to ask your visitor to do something.

2. Load Speed -

Visitors are humans and humans, in general, are really impatient, especially when it comes to the internet. Your visitors will expect your site to load and be ready to use in less than 3 seconds. If that doesn’t happen, they won’t feel bad abandoning your website. So you have to take care of how long your site takes to load. Mobile phones often don’t support Flash, so the site won’t run. Find ways to make your website run on such devices. Don’t fill your website with too much, because it will only slow down its speed.

3. Easy to Access -

A website must use a lucid page hierarchy and create a navigation structure that is easy to follow. Visitors enjoy it when they can easily navigate through a website and find what they were looking for by not doing much on the page. Don’t make your visitors guess about where they will find the required information. That’s only going to drive them away from your website. Search indices should be able to find all the pages and index them appropriately.

4. Think From a Visitor’s Perspective -

You are the one creating the website, but the visitor will be the one using it. To better understand what a visitor would like or not, try to think from their perspective. That will bring up a lot of questions and also answer a lot of your queries while developing the website. The information that your user requires must be easily available to them. If you follow that, you not only help your visitors but also the search engines.

5. Collect Data -

It is quite easy to follow a visitor on your website and see what all pages he is visiting. But you must also know why the visitor is taking a certain path. This will tell you a lot about your visitors and their behaviors. Collect all the data and you can then develop conversion paths based on the data available to you.

In Conclusion:

Offering a beautiful experience with a well-optimized website is really not that hard to achieve. All you need to do is create a balance between the both. In fact, both UX and SEO support and refer to each other from time to time. According to Google Webmaster, you should create pages for the users and not for the search engines. The points mentioned above are a small part of a wide concept that is UX. But these are definitely some of the basic things that you should follow.

It is easy for everyone to set up a business website, but a few of them are able to maintain it over the web. Owning a website doesn’t mean that you are free from the market challenges, even you need to be more focused towards sustaining better online presence with it. Competition brings multiple challenges and these challenges are no exceptions for the web owners.

It is easy to publicize a website if it has all required characteristics which an SEO optimized website must have. Evolution of WordPress has resolved this issue completely. It is a huge platform to design and develop websites that are easy to use & maintain. WordPress website development introduced with various profitable features and WordPress SEO plugins are one of them. SEO is not bound, rather it is finding its place in each industry to make the businesses popular over the web. Even in WordPress platform, it has found its place in the form of WordPress SEO plugins that are highly helpful in making WordPress websites SEO friendly.

A site is developed with the intention of earning lots of accreditation all across the web. To make websites popular and well-known, web owners have started approaching different techniques. Now, they can do it conveniently by implementing the WordPress SEO plugins to their websites or partnering with a reliable WordPress SEO service provider.

There are few tips and tricks for WordPress web owners to optimize the website for search engines.

Do have a glimpse:

1. Preset Permalinks

Permalinks are the URLs of a website. Basically, these are the only source which people use to reach to any website to see relevant results. In WordPress websites, the URLs of all pages are by default have the feature to run via URL parameters which is not good for a healthy website. If you want better SEO results, you need to set your permalinks with post name manually. Changing the default settings of permalinks empowers the website and increases its potential for better SEO.

2. Sitemap Creation is The Best

Generally, a website is composed of various internal pages that may not be indexed by Google. To make Google comprehend your website or page structure, you need to create an understandable XML structure. If you own a WordPress based website, then it would be easier for you to create the sitemap of your website pages because WordPress has an amazing Google XML Sitemaps plugin for this.

3. Approach Content Share Technique

Today, social media is achieving great prominence all across the globe. Advertising through these channels provides highly beneficial outcomes than any other marketing channel. To satisfy the purpose of having great PR and quality traffic, make sure that you are sharing your website content on different social sites. This will make users aware of your brand and market reputation. It can be done manually by posting content and you can make it convenient by placing social media sharing buttons to your web pages.

4. Correct Placement of Links and Anchor Text

Links are the backbone for SEO optimization. Without putting links, an SEO expert can never initiate his website analysis. Whenever a page is created, it must have something which relates to other pages of the website. Hence, it is crucial to interlink that page with other pages so that when users scroll that page they could also get the link of other relevant sources. Interlinking is the norm of search engine optimization and it is really very important for preferable results.

5. Use Appropriate Heading Tags

Headings for web pages should be selected by keeping the business perspectives in mind. Most importantly, these must be informative and justify the page content and purpose of proposed service. Now, if we talk about the visibility of heads, then it should be placed with H1 tag. Also, it should be clearly visible and seem to be informational to the users.

6. Effective Media Optimization

Whether it is your website content or any image you want to publicize over the web. All can be done easily when these are optimized by implementing proper text to it. How you elaborate your content by giving title and subtitle determines your SEO tactics. The Same approach is with media which should be named properly so that users can find out them in image searches. With the help of media optimization, a business can jump towards gaining increased user interaction.

The Verdict:

The conclusion is that if you want your WordPress website to be famous on all popular search engines, you should implement these tactics on a prior note. It is sure that the results you will get are truly admirable and proved to be beneficial for your business in bringing quality traffic and excellent conversion ratios.

Google Merchant Center is the undisputed leader of digital advertising. A lot of marketers are using the platform, but only a few of them endorse it when asked about their marketing initiatives. It would not be wrong to say that Google Merchant Center is essential for every successful Google Shopping campaign. For most multi-location businesses, Google Merchant Center can act as a goldmine of data to gain a competitive advantage. Around the same time last year, Google introduced free local product listings at the bottom of Google My Business pages just in time for the holiday season.

What is Google Merchant Center? How does it work? What are the advantages of setting up your Google Merchant Center account? In this article, we will take you through the set-up and how to get started. We will also discuss some tips to optimize the tool to get the most out of it for your business. 

What is Google Merchant Center?

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Google Merchant Center was introduced in 2010 along with Google Shopping. It is an online platform that enables you to create shopping ads for Google, YouTube, and other Google partner sites. The primary idea is to enable merchants to upload and update details about their products and services. The product information can include pricing and availability. The updated data is displayed in Google Shopping ads and search queries. 

Why should you use Google Merchant Center?

There are some important features that make it extremely valuable to the users.

Import customized product data sheets

Google Merchant Center provides a wide range of descriptors for your product or service data. It gives you a number of options for customization to create shopping advertisements. It can be extremely useful when you are looking for a particular product, or to change your strategy for different products based on their performance.

Edit and update existing product data

It is easy to update your product data. The platform enables you to optimize your products running on the Shopping Feed. Moreover, Google Merchant Center allows you to play with bids and manage your advertising strategy in real-time.

Smooth integration with Google products

Google Merchant Center works with Google Ads, the Google Display Network, and various other ad platforms. It means you can run sophisticated remarketing and omnichannel ad campaigns. Being on the Google Merchant Center will make sure your overall marketing on Google is optimized, and that users will see the most relevant and updated product information for your business.

What is the cost of Google Merchant Center?

The Google Merchant Center is totally free to use. It is important to note that you will need to pay for user engagement. You can do that in the following ways:

Cost Per Click (CPC):  In this method, you will pay a particular amount of money every time a potential customer clicks on one of your ads.

Cost Per Engagement (CPE): In the CPE method, Google will charge you every time a customer engages with an ad. It includes expanding a collapsed ad, viewing an ad for more than 10 seconds, scrolling an ad, and tapping on an ad.

How to Set up a Google Merchant Account?

It is a cakewalk to set up a Google Merchant Account. You simply need to follow the steps mentioned below. A quick no-brainer before we proceed. You will need an existing Google account to set up a Google Merchant Center account. It could be a Gmail or Google My Business account. If there is none, it is important to create one before we move on to the next step.

Step 1

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Open the sign-up form for the Google Merchant Center and click on the blue rectangular button that displays “Create your account”.

Step 2

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In the next button, click on the blue button showing “Get Started”.

Step 3

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After that, fill in the required information about your business along with the name and country. You can mention the tools that you will use like PayPal or Shopify. Once that is done, take a look at the Terms & Conditions and check the box to notify your agreement. Later, click on the blue rectangle button “Create Account”.

Step 4

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Now, it is almost done. Your Google Merchant Center account is ready to use, so you can proceed to click “Continue”. Your account is live now. So, now you are the owner of your Google Merchant Center account. Let us learn how to use it.

Link Google Merchant Center with Google Ads

The first and foremost thing to do now is to link your Google Merchant Center account to Google Ads. By doing so, the updated product information in Google Merchant Center will simultaneously be synced with your Google Ads account.

How to link your merchant account with Google Ads?

  • Click on the gear icon at the top of the screen and select “Linked accounts”.
  • Secondly, add the Google Ads account by entering your customer ID shown at the top of the screen.
  • Lastly, you may need to approve the link from your Google Ads account. It is easy to do. Click on Tools and settings > Linked accounts > Google Merchant Center > View Details > Approve.

Now, you can enter your product data in your search campaigns and product listing ads. If you wish to expand your campaign management, you can link your Google Merchant Center account with multiple Google Ads Customer IDs. Simply, repeat the steps above for each Customer ID you wish to include.

How to add products to Google Merchant Center?

Adding products to your Google Merchant Center account is the single most important skill you will need to be successful. There are three parts to it. Let us find out.

Add a Product Data Sheet

One of the main benefits of the Google Merchant Center is the ability to customize your product feed in multiple ways. It is possible due to spreadsheets. Google Merchant Center enables you to use your own XML and TXT files. However, we will be using Google Sheets for ease of understanding. It is easy to use and provides more control over the feed.

You can add a product data-sheet using Google Sheets as below.

  • Head to “Products” in the dashboard and select “Feeds”.
  • Then you will have to mention the country where you want to sell the product and your preferred language.
  • Select “Google Sheets” in the next window and assign a name to your product feed.
  • In the end, select “Generate a new Google spreadsheet from a template” and click “Create Feed”.

You will now be redirected to the “Feeds” section of the Google Merchant Center dashboard where you will be able to see the latest Google Sheet. Click open to open the sheet and edit. 

Filling in the Product Data Sheet

Once you open the spreadsheet template, you can fill in details in the given fields like ID, title etc. If you have any doubts, it is best to check the Google Merchant Center product data specification guidelines. It offers a detailed overview of each attribute along with examples.

You do not need to have detailed information about every field. However, the more product information you can offer, the better it is to make an informed decision. It will help in the following ways:

  • There are a lot of possibilities to make customized, efficient Google Shopping ads.
  • It is easy to search products for editing.
  • It is easy to find ads that offer detailed information to the users.

As you are done, check the entire sheet to ensure you do not leave any empty spaces. It will save you a lot of time to look for particular products. When you wish to import your data, proceed to “Add-ons” in the Google Sheet menu, choose “Google Merchant Center” in the drop-down and click on “Upload sheet”.

Changes in Product Information

If you want to make some changes to your feed, there is no need to fill in and upload a new sheet every time. Google Merchant Center enables you to use “supplemental feeds” which makes it possible to include new information. You can make changes to product information by:

  • Proceed to “Supplemental Feeds” in the “Feeds” section and click “Add supplemental feed”.
  • Follow the prompts and offer the required information. It includes a name for the supplemental feed, an input method, along your product data.

How to optimize Google Merchant Center?

As we are done with the basics, now we move to the tips and tricks to get the most out of the Google Merchant Center. You do not need to do everything written here, but it will help your business eventually.

Attribute Extension

Though you have predefined attributes in your Google Sheets, there is no limitation whatsoever. Based on the ads you are working on, you might need to add extra columns in the sheet. It can be something specific that your potential customers might want to know about the product. It can include columns like “age range”, “size”, etc. There is a possibility to include some of the more crucial features in the title column. However, please do not go overboard with the level of detail or else the users may feel overwhelmed.

Scalability

Sheet arrangement to make it scalable in the future is a good idea for the business. Hence, it is best to organize and clean your sheets before importing them to Google Merchant Center. This will improve the chances of scalability when the need arises.

Include GTINs 

Global Trade Item Numbers, commonly known as GTINs are important for all Google Shopping products, else you may face some issues in your Google Merchant Center account. More often than not, GTINs are located next to the barcode of the product packaging.

Conclusion

We hope you have found everything that you need to know about the Google Merchant Center. It is a crucial tool that will enable the users to find more details about your products. Moreover, they will find it quickly and in more places. It is best to optimize the Google Merchant Center to make the best use of it. What do you think about merging your Google Ads with Google Merchant Center? Do you have any doubts? Let us know in the comments below.

Search engines and users alike do not like a slow website. If a web page takes too long to load, it is noticed by Google along with the users who shift to another website that will answer their queries faster. Slow page speed prevents users from staying on your website irrespective of how they came there in the first place. It could be through organic search, paid ads using Google Ads Editor, or a link building activity. If you are looking to enhance your page speed for the users and your search engine, Google PageSpeed Insights can assist you. 

We have compiled a comprehensive guide on how Google PSI works, how to study the reports, and ways to enhance page load times across your web pages.

What is Page Speed?

Google identifies page speed in two ways:

  • The time it takes to show content above the fold.
  • The time it takes a browser to completely render the page.

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A lot of factors may affect the speed of your web pages. The user’s internet speed, a domain’s web hosting facility, and cache clearance can affect the webpage speed. Hence, when there is a discussion regarding page speed, some factors are definitely out of the site owner’s hold. However, there are a lot of things that the website owner can optimize like images, videos, JavaScript etc. 

As page speed is so important to the user experience, Google thinks about the overall performance of a page when identifying whether to promote it in the SERPs. Investing enough time to optimize the content for speed proves to Google that you are looking to build a better experience for your website visitors.

What is Google PageSpeed Insights (PSI)?

PageSpeed Insights is a free tool that examines the content of a particular page and offers page speed scores for both the mobile and desktop variants of the page.

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It also determines the opportunities for optimization and makes particular recommendations for improvements. PageSpeed Insights is one of the page speed audit tools for site owners, but it is great for people interested in improving speed for SEO. Website owners can see a detailed view of how Google understands their website using the Google PageSpeed Insights tool. 

How to use the Google PageSpeed Insights tool?

In order to use the Google PSI tool, enter any URL in the toolbar, click analyze, and the tool will weave its magic.

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While you wait for your report, the Google PSI tool will do the following. First, it collects the page’s “Filed Data”, or the performance data in the Chrome User Experience report (CrUX). Next, it measures the page performance using the Lighthouse API. This is known as “Lab Data”, as it measures the webpage’s speed in a controlled manner using mobile networks and a mid-tier device. This removes some of the variables that can affect the webpage speed and performance.

1. Google PageSpeed Insights Reports Explained - 

The Google PSI tool will create a comprehensive report including the field data, lab data, opportunities, diagnostics, and audits. It will look something like the below image.

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In the Google PSI report, color coding makes it convenient to understand the areas where the page is doing well, still needs enhancements, or is not upto the mark. The color coding in the report means:

  • Green - Good
  • Red - Poor
  • Yellow - Needs improvement

Now, let us understand the information relayed in the report.

2. Field Data -

Google PSI’s Field Data is divided into four main metrics. Each metric identifies a different aspect of speed and page load time. Google PageSpeed Insights Field Data is made up of the following metrics:

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  • First Contentful Paint (FCP): The total time taken for the first text or image to load.
  • Largest Contentful Paint (LCP): The total time taken for the largest text or image asset to load.
  • First Input Delay (FID): The time taken for the browser to respond to the user’s first interaction.
  • Cumulative Layout Shift (CLS): It is used to measure the movement of the page in the viewport.

Each of these metrics is measured in seconds or milliseconds, apart from the Cumulative Layout Shift (CLS). The field data shown in the report is displayed from the previous 28 days and will always be presented with distribution bars. It is because Field Data is made up of aggregated data from the CrUX report, and the same webpage doesn’t perform in the same way for everyone.

3. Lab Data - 

Google PageSpeed Insights Lab Data comprises synthetic data from the Lighthouse API. Lighthouse measures FCP, LCP, CLS and other metrics.

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  • Speed Index - The time is taken for the content to appear during page load.
  • Time to Interactive - The time taken for the web page to be fully interactive.
  • Total Blocking Time - The time between FCP and full interactivity.

Unlike Field Data, the metrics shown in Lab Data will not include a progress bar, but display the timestamps or results from the lab test. 

4. Passed Audits - 

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This part of the report simply allows site owners to know the current status of the webpage. A detailed list of passed audits is a positive sign and simply means that the page is following page speed best practices. 

5. Opportunities and Diagnostics - 

The Opportunities and Diagnostics sections offer particular recommendations to enhance page speed.

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The report also shows the approximate time that could be saved after following the recommendations. The Google PSI tool will offer detailed action items along with instructions to the content management system. 

In the same manner, the Diagnostics part of the report includes best practices that the page does not follow depending on the page analysis.

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The number of opportunities and diagnostics that can be displayed in this part of the report is long and will vary on the particular issues that the Google PageSpeed Insights tool finds on the page.

Tips to Improve PageSpeed Insights:

For users not acquainted with SEO, the Google PSI report can be extremely overwhelming. However, Google is always concerned about the users and does a fantastic job of offering detailed action items in the Opportunities section of the report. Based on the Opportunities listed by the Google PageSpeed Insights tool, the further steps will differ for every site owner.

Though, there are some common things that affect page speed that webmasters always make. It is best to take care of some simple optimizations that can improve speed and load times for a lot of webpages.

1. Image Optimization - 

Apart from the content asset, images and videos are more important to create issues linked to a slow page speed. Proper image optimization can be beneficial for decreasing FCP and LCP times and avoiding CLS issues. Some of the best practices are:

  • Resize and compress images.
  • Select a particular height and width for all images.
  • Make use of a content delivery network (CDN) to deliver the images.

2. Embedded Videos - 

If you have videos on your website of your products/services, try not to upload them on the website. They take a lot of space and can negatively affect your web server if there is heavy traffic at a given time. Instead, it is better to store videos somewhere else (for instance YouTube), and embed video content on your website to drastically enhance load times.

3. Eliminate Excessive Redirects - 

Redirects can significantly increase Time-to-first-byte (TTFB), or the time between the request to the server and when the first data is sent back to the requester. By eliminating redirect chains can assist you to enhance page speed and is a good option for your SEO too.

4. Select a Faster Website Theme - 

Some website themes are optimized for speed and can definitely enhance your page load times. There are some lightweight themes, which offer GZIP compression or have a responsive design. So, it is best to research some fast loading WordPress themes and update them to enhance your PSI scores and SEO.

5. Asynchronous Loading for JavaScript -

For ease of understanding, asynchronous loading enables the web browser to be a better multi-tasker. In this type of loading, the web browser stops all the other activities while the JavaScript file loads. Asynchronous loading allows the browser to fulfil other tasks, like painting a table or loading a CSS Stylesheet and downloading the JavaScript. The optimization needs more backend expertise, so please collaborate with a web developer to implement this strategy.

6. Browser Caching -

It is a simple optimization trick that allows your website to load faster for returning users. With the help of browser caching, images and videos will be stored on the user’s device and loaded from there for their next visit. To enable browser caching, you will need to edit a .htaccess file. If you are not sure, it is recommended that you take the help of an experienced web developer.

Conclusion:

It is fair to say that improving the page speed has tons of benefits to your SEO performance and the digital experience of your website visitors. To do so, it is best to get used to Google PageSpeed Insights even if you are from a non-technical background. If you follow the recommendations in the report, you will definitely see the reward from Google in terms of higher SERP rankings and keyword ranking. Do you struggle with your website page speed or SEO? Contact Nimblechapps today for assistance and get a free quote.

If you are a marketer using Google Ads or a business looking to incorporate paid ads for your marketing campaign, you must have used Google Ads Editor. It is an excellent desktop app to manage ad campaigns and make bulk changes offline. Similar to the update to the Core Web Vitals in June 2021, Google has decided to make some changes to the Google Ads Editor and has released the guidelines for Version 1.8 recently. In this article, we will discuss everything about the Google Ads Editor along with the updates in version 1.8. Let’s start with the basics first.

What is Google Ads Editor?

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Google Ads Editor, as the name suggests, is an offline editor to manage your Google Ads accounts. Earlier, users had to make changes on the online platform but now it is possible to edit them offline in Editor and then post in bulk. Paid ads specialists can conveniently work across multiple accounts using the Ads Editor.

The Journey of Google Ads (AdWords) Editor 

In the initial days, Google Ads or Google AdWords was an online-only platform. It slowly started getting difficult for users to manage multiple accounts or campaigns on the AdWords platform. There was no way to preview the post and all edits were updated live on the campaign. Also, there was no way to make bulk changes. Everything had to be changed manually, one thing at a time. So, In 2006, a magic platform called Google Ads Editor was launched to the joy of Search Engine marketers around the world. So, bulk editing became easier and the rest is history.

Why is there a need for an Offline Editor?

Google had been using the offline version of the Google Ads Editor internally for quite some time. In the offline version, advertisers could send bulk changes to their representatives, and the representatives used the Editor to update the changes. At last, Google determined that it would make more sense if advertisers could update the bulk changes themselves. The Google Ads Editor was a great addition to the arsenal of an advertiser when dealing with complex accounts.

How to use Google Ads Editor like a Pro?

You need to download the Google Ads Editor so that you can use it. As the tool is downloaded, you will receive a prompt to log in and download your Google Ads accounts from the My Client Center (MCC). 

The Accounts Manager displays all the accounts in your MCC, along with an optimization score, latest update date and errors if any. All you need to do is to select the account you want to work on and click “Open” to download it in the Editor.

1. The Basics of Google Ads Editor -

After downloading the account, you will get to the main screen as below:

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One of the good things about the Editor is the ability to view the account and expand or collapse the individual elements like campaigns, ad groups, ads, and keywords. In the left navigation box, you can view all the campaigns along with an icon displaying the campaign type. The magnifying glass denotes a search campaign, and the video camera means a YouTube campaign. Additionally, there is an icon for display campaigns. There is an additional icon to show whether your account has been synced or not. It is crucial to ensure that you have imported all the edits made directly in Google Ads into the Google Ads Editor.

To enlarge the campaign and view the ad groups, just click on the arrow to the left side of the campaign. Choosing a campaign or ad group will alter the information in the entire campaign. When you choose an element from the bottom left, you will see the details in the centre and right-hand side of the Ads Editor.

You can see all the ad groups with their status in the centre. You can choose an ad group and make changes to any of the fields displayed. Choosing multiple elements enables you to make bulk changes simultaneously. This way, you can make a number of bulk edits easily. 

2. Error Reduction -

After reading the above point, you may think that all these things are possible in the online Google Ads platform. Why use the offline editor? See, the thing is, the changes made online are posted live so there is no chance to go back and make changes. The good news is that the Google Ads Editor allows these changes to be made offline. Hence, there is a chance to check your work before it goes live. We have made a lot of changes that we need to go back and update and more often than not, it is a difficult job. By using Editor, you can simply reduce the chance for errors.

3. Train New Hires -

You can use the Editor to train new hires. It is easy to determine the account structure along with any possible question-answer session with a trainee. Any edits made in Editor stay on the user’s local device till they are posted on Google Ads. Though, it will not be visible to other users of that Google Ads account. So, if you are working with a trainee, you can check their progress in the Editor before the work goes live.

If you are training someone remotely, they can upload the work in a paused state, you can then import it to your local Editor and change the status to Active once you are satisfied. To do so, you can click Post in the top right corner and then Post in the dialog box.

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Make sure you choose Selected Campaigns or All Campaigns to post the correct changes. It is also possible to undo a change if need be. However, you must ensure that it is done before posting the changes. If the changes are posted live, it cannot be undone from the Editor.

4. View/Edit Settings -

Google Ads Editor is a great place to view or edit campaign settings. It is always important to be able to view and make some changes to a campaign if things don’t go according to plan or there is a client requirement. In that case, it is very crucial that the Ads Editor allows you to make these changes so no harm is caused.

5. Filter in Google Ads Editor -

If you are working on large Google Ads accounts, it may be confusing to look at the account if there are many paused campaigns. This is the first screen that you normally see when you open an Enterprise account.

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As you can see, the whole screen is covered with paused campaigns. This will be a hindrance if you are working on active campaigns. This is where filters come in as you can create a filter for anything.

6. Import Statistics -

We have listed many ways to view your Google Ads account to make any changes. If you are working on your account, it is important for you to be able to see the performance data. It is possible to import statistics in the Google Ads Editor. There is a special View Statistics option that enables you to import your performance data. By default, None is selected but when you select Get Statistics, you will get a lot of different options to choose from.

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It is possible to select the date range first and then proceed to select the statistics you want to view in the Ads Editor. You can also save the statistics to view later. It allows you the freedom to make optimization decisions, similar to the work on the online platform.

7. Create New Builds -

One of the most fascinating features of Google Ads Editor is the potential to develop new builds offline. An upload in the Editor will not activate until it is posted. It is different then the online editor where all uploads go live immediately unless the status is Paused. It enables you to check your work before it is posted live. Most PPC managers use Excel to create campaigns, ad groups, keywords and ad copy. Excel is the best tool for campaign development as it is easy to sort, filter, organize, and measure the length of each field. 

You just need to ensure that your Excel sheet has the right column headings, and you can easily import new campaigns to Editor. It is also possible to simultaneously build new campaigns and ad groups in Editor when you create keywords.

You can navigate to Keywords in the left column of Google Ads Editor to upload from the spreadsheet and click Make multiple changes.

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It is easy to copy and paste from Excel. As long as the column headings match the entity name in Editor, then Editor will pick them up and know what they are.

Everything you need to know about Google Ads Editor (Version 1.8) Find and Replace:

One of the best features of Google Ads Editor is the find and replace feature. It is possible to replace text, change text, change capitalization, or edit URLs. Replace text is an important feature if you are looking to update an old ad copy or keywords etc. Append text is used to append URL tracking parameters to a URL or entity name. Change capitalization is used to change to title case, sentence case, or all lower case. Change URLs is a superb feature to set URLs, append text to URLs, or get rid of a URL parameter.

Critical Reminders -

By now, we hope that you know the importance of Google ads Editor. Before you begin an Editor session, make sure you get recent changes. You must always remember that Google Ads Editor is an offline editor. It would not know if changes were made by you or by someone else unless you get recent changes. Do not forget to post all the changes made to the editor before closing the Google Ads Editor app. More often than not, you would want to work in the online UI for many tasks. The editor would not be able to replace reporting, viewing graphs, checking to bill, and many other features in the online UI. 

It is best to use both the online UI and Google Ads Editor for optimum performance. The editor has many annoying error features that are not fatal errors. Looking at a number of yellow error messages may be overwhelming for many users. It is best to think of these errors as reminders.

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What’s new in the Google Ads Editor Version 1.8?

The latest version of the Google Ads Editor has been released and it includes the following changes:

1. Overview Page -

It is a view created in the Google Ads Editor which is similar to the Overview page in the online UI.

2. Auto-apply view for Recommendation -

It is a new view in Recommendations that permits the user to enable/disable automatic application of recommendation types.

3. Support for asset-based call extensions -

Asset-based call extensions are now supported by the Google Ads Editor.

4. Support for asset-based price extensions -

Asset-based price extensions are now supported by the Google Ads Editor.

5. Target CPA recommendations -

For certain accounts, Google will allow Target CPA bid recommendations for new Display, Video Action and Discovery campaigns.

Conclusion:

We hope that the above points act as a guide on how to use Google Ads Editor and it will propel you to make it a part of your PPC strategy. Do you have any questions regarding the use of Google Ads Editor? Are you looking for a professional Online Marketing Services Company to handle your campaigns? Look no further and contact Nimblechapps today for a free quote.

Content is as crucial as the look and feel of your website if not more. It drives search engine results, boosts traffic to your website and launches you as an industry leader. Today, the quality and quantity of content decide your ability to leverage content for better results. This is where you will need professional SEO services from Nimblechapps as we offer exceptional content writing services. SEO content is different from normal content as it is optimized for top results on search engines. Writing quality content for SEO needs an analytical point of view and empathy. It is important to find keywords with a high search volume and are searched for by the target audience. 

Content Optimization is the key to success for a digital marketing professional. Every digital marketing strategy starts with content writing and optimization. It is fair to say that content quality leads to a higher rank in the search engine page results (SERP). Hence, every content writer must bear in mind that there is more to SEO than keywords. In this article, we will discuss the basics of content optimization that makes a quality content. Following these tips will help you to embody the voice of your audience and answer their questions accordingly. 

How do I start SEO content writing?

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It is not always about the right keywords, but the answer is not that complicated. In this article, we will break down the parts which matter the most for an SEO copywriter. There is no secret to writing SEO-friendly content. Though, SEO copywriters often complicate the process and steer clear of their goal. The final goal is to help your clients make money. You must bear in mind that writing for search engines is different from copywriting for email or your social media. Follow this 4 step guide for SEO content writing:

  1. Use of primary keyword in the page title: This should be quite easy. If something is crucial, the title of your page must have the most important subject to indicate what the page is about. 
  2. Make use of the most critical keywords higher up in the content: SEO experiments display a great correlation between the rank and placement of keywords in the body of the article.
  3. Use a variety of keywords in your content: It is not possible to write an article with a single keyword and expect it to rank. Search engines need a variety of signals that show content relevancy. Hence, keyword variations are the best way to show Google how it should determine your content.
  4. Study competitors with quality content: It is the most suitable way to learn what Google is favoring. Take a look at the type of headers, word count, the use of bold and italics, the number of headers, images, videos etc. Try to tweak your content according to this study and you are good to go. 

So what is the best way to write terrific SEO content? It is best to understand what your users and search engines are looking for. This is an intuitive process as long as you identify a few key principles. 

Tips for SEO Engaging content in 2022:

Let us now take a look at some of the best tips to write engaging content in 2022 and beyond.

1. Keyword Research & Technical SEO

Before writing a blog post, it is crucial to identify a keyword that is searched for by your target audience. The content becomes SEO content only when it is optimized for a particular keyword/s. To find desirable keywords, it is important to identify your niche. Once the niche has been determined, it is best to compare your own offer with other brands (competitors).

When you undertake competitor analysis, you find high-quality keywords used by searchers who are your target audience. Lastly, you will get a list of high-quality keywords used by potential customers. 

2. Sub-Keywords

Once we have a primary keyword, you can move on to the next step. How do you write content which ranks in the top search results on Google? The easiest way is to take a close look at the top 10 results for your keyword. Google Suggest instantly provides more sub-keywords in the search bar. It is best to be attentive during this stage. Google makes use of these sub-keywords to let us know what challenges are faced for the primary keyword. The use of these keywords will determine your content, as explained in the following step. 

3. Assess Search Intent

Simply including keywords into texts is not enough to rank in Google. Simultaneously, you have to meet the search intent for content. It means you have to answer those questions that users link with the identified keyword. The sub-keyword extracted from Google Suggest provides the first direction for our text. It should definitely be included in your post. When researching the top results on Google, it is critical to pay attention to the form in which the content is written. Once that is done, you can compare the results from the search. 

The headline always reveals what the content is about. The three results for the keyword usually include references to the time of year, places to visit and general advice. Also, Google Suggest already informed the search intent at the beginning.

4. Prepare an Outline

Preparing an outline means doing keyword analysis and content research simultaneously. It is crucial to outline the blog post in advance. As when you start writing, the structure will help you stick to those points. According to our knowledge, a majority of informative blog posts on the internet follow a similar pattern. You can use a template to structure your content. 

As we discussed above, every SEO blog post has one or more focus keywords. A good blog post generally focuses on these keywords and builds everything around it. Every SEO post typically answers three basic questions: What? Why? And How To? It is important to use heading and subheadings to create a neat structure. Once the framework is set, you can start the actual work of writing your blog post.

5. Write a Draft

Thanks to our previous efforts, we don’t begin from scratch on a white page during the initial draft. You will now have access to the keywords and outline in front of you. It is easy to understand where the text will go, now it is time to fill it with content. The good thing about the first draft is that it doesn’t have to be perfect. It is an amalgamation of all the data that has been collected. The crucial part is that we start writing the SEO content from start to finish. You will get enough time to make changes to it at a later stage. 

The article will be composed of three parts: Introduction, body and conclusion. The introduction must be powerful enough to engage the reader and invite them to read more. The body will include the answer to the three questions. What is the “keyword”? Why is “keyword” important? And How to deal with “Keyword”? The conclusion part should be a fitting end to the article. Make sure you keep an eye on the introduction and close the loop in the Conclusion section. You can add links to your product/service pages in this section.

6. Revision

The first draft is ready and now it is time to revise it for any errors. Give at least one night before you start working on the revision. Then take time and go through the whole content step by step. You must check the following points:

  • Have I met the Search Intent? Go back to your initial research. Always ensure that the content answers the exact questions Google is asking related to the keyword.
  • Keyword Placement - As soon as the content is checked, recheck if you have included all the critical keywords. There are millions of blog posts on the world wide web that don't get ranked. The reason is that Google is not able to match the content against any crucial search queries. You can prevent this by adding the most important keywords in the text and headings. 
  • Spell Check - It takes time to build trust with your audience. It can be shattered quickly if they find random spelling mistakes. We use Grammarly to check our content for spelling and grammatical errors. 
  • Invest in an Editor - You have spent enough time researching and writing the content. It will always be difficult for you to find mistakes. It always helps to have another pair of eyes to review and edit the content to dish out quality SEO-friendly content. 

7. Write Descriptive Posts

SEO of content is not just limited to keywords and search intent. Search engines track the time a user spends on your website. The longer that person stays, the better it is for your search engine rankings. To provide a better flow, you must include images, videos and call-to-actions at frequent intervals. 

8. Work on Your Metas

Before you post your content for the world, it is important to define the Meta Title and Meta Description. Think about the following points:

  • Must use focus keyword once
  • The Meta Title should not exceed 70 characters
  • The Meta Description should not exceed 160 characters.
  • Numbers, questions etc. increase the CTR (Click-Through-Rate).

Once you define the meta title and meta description, it is time to post your content by hitting the Publish button. Congratulations on a successful blog post.

Conclusion:

Contemporary SEO content should look to please your target audience. Content that provides value to the readers will be successful for your brand. Google knows better about your target audience than you do. Google’s primary aim is to provide users with what they are looking for. If you can help the search engine, it will help you get to a higher ranking on the search engine. Writing good SEO content is an art and it needs patience and hard work. We at Nimblechapps, are not your everyday SEO company. Digital Marketing for us is not about placing keywords or driving traffic using paid ads. We implement content marketing strategies with a goal to target only people interested in products or services similar to yours. If you want to take your writing to the next level, contact us today.  

On 28th May 2021, Google announced a new metric called the Core Web Vitals. Beginning from June 2021, these Core Web Vitals will be a key part of Google ranking signals. Basically, it will help Google measure and evaluate the speed, responsiveness and stability of websites which will be important for a website to rank higher than their peers. You need to get it right though, as it is something that you might not have considered before and it may seem overwhelming at first. But, don’t you worry, as we have covered all the key elements around Core Web Vitals in this blog post to help you measure, understand and enhance your Core Web Vitals to offer an improved user experience. So, let’s begin.

What are Core Web Vitals?

Core Web Vitals are a combination of user-based metrics linked to speed, responsiveness and the visual appeal of the website and allow the website owners to measure user experience accordingly. To enhance the user experience of a website, website owners should look to focus on a set of parameters - Core Web Vitals. 

Google is not always open about the details of its algorithm updates, which can be overwhelming and at the same time thrilling for experienced marketers. In that instant, we have been offered with the precise metrics that we should measure to enhance the website performance and take it to the next level. In a way, the Page Experience update will greatly change the way we work on websites. But, it is still not difficult as long as the website audit is precise and to the point. 

Importance of Core Web Vitals

As mentioned above, Google has already announced that Core Web Vitals will be a major ranking factor from mid-June 2021 as it is planning to make page experience an official Google ranking factor. Web users have loved faster websites and this love is growing by leaps and bounds irrespective of the device or location it is accessed from. Hence, if you are offering a great user experience, then you will definitely make more money. 

By passing the Core Web Vitals assessment will result in fewer users going back to the SERP as you have been offering a better user experience. Google has also suggested that they may start providing a “Good Page Experience” badge in their search results. These can also be termed as “indirect ranking factors” as it can greatly influence user behaviour, which can then be fed into Google’s algorithms. 

Google hails Core Web Vitals as the latest real-world page experience variable but it is all about the speed. While conventional methods of speed measurement are more linear, the Core Web Vitals metrics divide speed into three further categories:

1. Largest Contentful Paint

As per Largest Contentful Paint (LCP), the most important element of web page loading time is from the point of view of a real user. To make it simple, it is the time from when a link is clicked to the time when content appears on the users’ screen. By using the Largest Contentful Paint (LCP), you can understand how long it will take for your website to display its largest image/video or text. 

The page speed is of essence here as a web page which takes longer to load leads to sub-standard user experience. As per a report from Google, good user experience means that LCP should happen within 2.5 seconds of clicking a link. It is best to reduce your page load time by removing third-party scripts which will help you to greatly improve your LCP. Another alternative is to use “lazy loading” to reduce your page load time and make images load only when the user scrolls down on the website. 

2. First Input Delay

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First Input Delay (FID) is a Core Web Vital metric that measures the time in milliseconds from when a visitor first interacts with your website to when the browser can take action and respond back. You would want your page to be as usable as possible and in a quick time too. 

A commendable first input delay can significantly impact the website visitor’s first impression of your website. The visitor is not likely to engage with the website again if the first impression with the site is not satisfactory. FID will basically be dependent on the LCP, so essentially, if the website loads faster, then the visitor will be able to take a quicker action on your website. As a general rule of thumb, you can aim to achieve a FID of 100 milliseconds or less. 

3. Cumulative Layout Shift

The Cumulative Layout Shift is simply a parameter that provides a measurement of the visual stability of your website. For CLS, you can get two types of data: field data and lab data. It is said that a lower CLS score means a healthy visual stability. So basically, if elements on your web page move around as the page loads then you will have a high CLS, which will affect your SERP negatively. 

It is noteworthy that CLS is not measured in seconds or milliseconds. But, it takes a detailed account of the viewport size, measure unstable elements between two frames. To offer a better user experience, a CLS score of less than 0.1 is ideal and a score of 2.5 or higher is a poor result. Moreover, you can work to minimize CLS by taking these further steps. 

  • Use a fixed-size attribute dimensions for media like images, video or infographics etc. By doing so, you can provide a clear indication to the browser about how much space will be required by the element.
  • Block some space for advertisements or it may randomly pop up on the screen and push your content to the bottom or top.
  • Display UI elements below the fold so you can avoid pushing the content down.

Along with these three metrics, there are multiple other Core Vitals like Time to First Byte (TTFB), Time to Interactive (TTI), Total Blocking Time (TBT) and First Contentful Paint (FCP). 

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What are non-essential Core Web Vitals?

1. Total Blocking Time (TBT)

Total Blocking Time also known as TBT is a non-core Web Vital that assesses the total time taken in milliseconds between FCP and TTI where the primary thread is blocked to make it unresponsive to user input. TBT directly links with First Input Delay and hence, it is the best option when testing under lab environments where real user interaction is not feasible. So, TBT is not a reliable metric to be tested in the field and hence it is used only in lab data.

In essence, if a task takes more than 50 milliseconds to complete then it is considered a long task and any time taken above 50 milliseconds is the blocking time. TBT is then calculated by adding the total number of blocking parts of all long tasks. After calculating it for all the webpages, if the total TBT score is less than 300 milliseconds then it is a good score, between 300 to 600 milliseconds needs enhancement and more than 600 milliseconds is a poor score altogether. 

2. First Contentful Paint (FCP)

First Contentful Paint is a non-core Web Vital that is used to calculate the time taken from when a web page starts loading to when any section of that page’s content is displayed on the screen. A faster FCP ensures the users that an activity is happening. Now, FCP is available in both field and lab data and it helps to have a lower FCP too. For instance, your FCP score is good if it is less than 1 second, needs enhancement if it is between 1 and 3 seconds and is considered poor if it is more than 3 seconds. 

3. Speed Index (SI)

Speed Index is a non-Core Web Vital that calculates how promptly the contents of a page are visibly filled up during the initial page load. It is measured using a  frame-by-frame analysis of your page’s load behavior and checking the visual progression every 100 milliseconds. SI is possibly present in both field and lab data. If you are looking to understand your SI score: it is good if it is less than 4.3 seconds, needs improvement if it is between 4.3 and 5.8 seconds and poor if it is more than 5.8 seconds. 

4. Time To Interactive (TTI)

Time to Interactive is a metric used to calculate the time from when the page starts loading to when it is completely interactive for the end user. To consider it fully functional, it needs to display meaningful content, have most visible page elements displayed and respond to user interactions in less than 50 milliseconds. TTI can be possibly measured in the field but it is still not advised as user interaction can impact your web page’s TTI. If you are looking to understand your TTI score: it is good if it is less than 3.8 seconds, needs improvement if it is between 3.8 and 7.3 seconds and poor if it is more than 7.3 seconds. 

Tools To Measure Core Web Vitals

It is good for marketers that Google is clear about the Core Web Vitals. Apart from offering resources and documentation, Google also provides tools to help you with website optimization. 

1. Google Search Console

Web Vitals can be easily measured using the Google Search Console, an easy to use and precise tool. But, to utilise this field data from Google Search Console, you will require a verified property in your GSC account. Google Search Console now provides a new Web Vitals report that enables website owners to assess web pages across their websites. When evaluating this report, you should be aware that the URLs without improper reporting data will be excluded from the report.

2. Page Speed Insights

You can make good use of the PageSpeed Insights to understand your web vital metrics. Recently, a lot of changes have been witnessed in the PageSpeed Insights which allows simplified measurement of Core Web Vitals in the lab as well as field data. Lab data is a replication of a visitor’s experience whereas field data is the actual users’ experience. 

3. Lighthouse

Lighthouse is a free, automated tool to enhance the quality of your website. You can use it to audit any website’s performance whether it is public or private data. This will help to understand the performance, accessibility, SEO and progressive web apps etc. One of the best things about Lighthouse is that it measures the Core Web Vitals and uses it while getting the overall website performance score.

4. Chrome DevTools

Chrome DevTools comes with an option that allows webmasters to find and fix visual inconsistencies that may affect the Cumulative Layout Shift (CLS). It is possible to check for unexpected layout shifts using the Chrome DevTools Performance panel. It is a set of advanced tools that enables a website owner to analyse the website in the lab environment without affecting it’s field performance. 

Tips to Create Better User-Experience using Core Web Vitals

Core Web Vitals can be significantly enhanced using a variety of factors like its hosting, the way it is developed and making minor improvements along the way like resizing images and content. Some of the most common ways to improve Core Web Vitals is:

  • Minimize CSS, JS and HTML
  • Allow compression by default
  • Reduce the number of redirects
  • Get rid of render-blocking JavaScript
  • Cache assets at the edge with a CDN or Netlify Edge
  • Avoid using massive payloads

You can improve the user experience by getting a high Core Web Vital score for which you can make use of Jamstack or Netlify. In most cases, it is already enabled by default which allows you to provide super fast site delivery. 

Final Word

In order to aim for minimum thresholds, website owners and marketers will have a competitive advantage with search visibility. It is better to start preparing your website to adapt to this change so that you can reap the benefits when Google officially launches the new metric. It is fair to say that it is extremely difficult to gauge how Page Experience Update will look on the launch day, but we feel that this post will serve as an essential guide to offer you a precise starting point. If you have any questions, please feel free to let us know in the comments below.

Managing or owning a website involves a lot of time and effort because you are constantly producing good content for the website. You make sure that your website is able to catch the reader’s attention and answers all the questions about your company. But these are some basic things.

In order for your website to really thrive and gain more attention, you will need a certain amount of traffic flowing to your website. Majority of websites fail at building and maintaining that steady stream of traffic. As we are one of the top web app development company, we have talk about how you can boost the traffic of your website in 2019.

1. Microsites and Landing Pages

Google search results are highly competitive as too many websites are targeting the same phrases and keywords. Trying to target on too many keywords from a single website will cause you to lose a spot in the top rankings. Google rankings are decided after assessing the page or website that is most valuable for a certain keyword. A website or page dedicated to that particular keyword will have a higher ranking. Having separate landing pages or micro-sites dedicated to each keyword really helps.

2. Google Advertising

One way to make sure that your business is seen at the top of a search result for the keywords or phrases you chose is to actually pay for it. Google AdWords is a guaranteed way of earning more traffic for your website. The top three results for any Google search query are all paid placements. Google AdWords is fairly easy to use. Identify the top keywords and decide how much you will be willing to pay. You can also put a limit to the amount you spend each day, so you don’t exceed your expected budget.

3. Facebook Advertising

A vast majority of people have an account on Facebook. To reach your target audience, all you need to do is run an advertisement campaign on Facebook. By using social media, people are always sharing their personal data, even if they don’t realize it. With Facebook advertisements, you can target a particular area, gender, or age group. Even here you can set a daily maximum spend to not exceed your expected budget.

4. Give an Interview

There are many podcasters and online bloggers that would like to interview you. Giving an interview seems like a more indirect way of driving traffic to your website, but it can be really effective. All you need to do is somewhere in the middle of the interview you need to mention your website.

5. Post in Groups

Blogging doesn’t really help in driving people to your website until Google indexes your blog post and someone has looked for a keyword already mentioned in the post. There are different groups on Facebook for businesses that are relevant to you. Joining a group makes you a trusted member of the community. Here you can prove your expertise by answering questions and providing any links to where you have actually posted the answer.

6. Guest Post

People coming to your website can read your blogs, but what about those who don’t. In order to reach those people and expand your reach among a wider audience, you should start posting on other blogs. In the blog post, don’t try to promote your products or services and don’t even mention your website, if it is not relevant. The idea is to just drive some traffic to your website.

7. Publish on Medium

One of the best ways of making sure you reach a wider audience without increasing the amount of work is to republish your content on different platforms. Medium is one of the best examples of republication. Medium has a huge audience that is always hungry for content. Include a link back to your website on the article on Medium.

Let’s Wrap Up

Today we mentioned some of the best ways to follow, which are also not too difficult to perform, in order to boost your website traffic in 2019. Getting audience for your website is actually a bit tricky sometimes. It needs fresh content, new strategies, more efforts, keywords and more keywords.

Make the right use of keywords and strategies and you will definitely get more traffic for your website. Follow the above-mentioned ways and see if they work for you.

The process of obtaining hyperlinks from other websites to your own website is called link building. Basically, the link is a medium for users to navigate in between pages on the internet. The links are used by search engines in order to crawl the web. The crawling happens on individual pages and between entire websites.

Many SEO managers agree that link building is one of the most essential steps and also a bit difficult. But if you are able to master the art of link-building, it can help you move ahead of your competition. Our SEO experts at Nimblechapps have listed down some amazing link-building tactics for 2019 which we have talked about in this article.

1. Broken Link-building

This is one of the best link-building methods out of all. Here, you need to look for any web pages that are applicable to your niche. These links have to be either non-existent or linked to broken URLs. In order to avoid giving a bad user experience, so here is an opportunity for you to earn backlinks by helping. But this is only possible if the content that you are offering is relevant enough to the content presented initially. There is a high possibility that if you reach out to a webmaster regarding broken link-building it would allow you to replace the broken link so the visitors get the content that they deserve.

2. Link Recovering

Link recovering is probably the easiest technique. If you notice that your name or URL has been mentioned on a site, by clicking on it you can check if whether it redirects the links back to your web page. Once you are sure that it has a backlink and if there is a possibility of you offering something more valuable with the link, then you must contact the blogger. There is a major possibility that the blogger will be comfortable with it because your work has already been liked and mentioned in the blog by the blogger. This method can be used in cases where there is a broken page or there is no backlink.

3. Interviews

An interview can offer you ways to attract readers as well as links to your content. There are two ways in which high-quality links can be earned. One is being an interviewee, where you will be required to have a certain expertise in your field. In order to do this successfully, get in touch with individuals from your field. You can then build relationships with them so they can participate. Another way is by the way of being an interviewer. By adding interviews with other experts, the target audience receives valuable knowledge and you can earn good backlinks. The interview can help you in the way that the interviewee can add a link to your interview page.

4. Using Viral Content

There are different types of content on a website, but the viral content is the one which can take over the internet quickly. Your content can go viral if the audience feels it is either really amusing or informative. Any content that can arouse emotions and grabs a user’s attention and leads to more and more people sharing the link is viral content. You can use any viral content that is relatable to the niche of your website. Some good examples of viral content are amusing facts, breaking news, inspirational stories, trending content, surveys etc.

5. Commenting On Blogs and Forums

One of the most valuable link-building technique is to comment on blogs and forums. One great way of getting inbound links and also improving the visibility of your brand is by leaving insightful comments on a relevant post. Look for blogs with high-quality content which are relevant to your field. You can also receive the help of different blogs and forums relevant to your niche. Try doing this by leaving regular comments. This has been misunderstood by many and been used inappropriately. You need to make the comments strategically because that way you have more chances of gaining attention to your site.

Wrap Up

Backlinks can easily help you boost your rankings. Link building is an extremely important aspect of SEO, but a lot of businesses that are not receiving any SEO help would often miss this. The 5 major link-building tactics will help brands and businesses and getting more traction and increasing traffic on their website. Get in touch with Nimblechapps to know more about link-building techniques and SEO.

Is user experience (UX) and search engine optimization (SEO) connected in any way? They are both related to a website and its performance, but do they really have conflicted goals? I’m not sure if that is true. I would like to believe that UX and SEO rather work in sync with each other in order to proceed with a visitor on the website to the preferred conversion.

UX and SEO are both parts of a site and its success. Neither of these two can be ignored. Both developers and SEO professionals need to learn how to make these two work together because in the end, it will only benefit the website. You can have the most good looking site, but if you didn’t optimize it properly, there is no point. Same way, if you optimize your site to perfection but the site is unpleasant, that won’t be too useful. We need to take care of these two aspects and make them work together right from the beginning of a website’s development.

Let’s follow a list of steps that can help you bring that balance between SEO and UX.

1. Easy to Understand -

The primary purpose of a webpage or a website is that it is easy to perceive and understand by a visitor. A visitor often fails to understand a website and its working when the design is overdone and made complicated.

First, you must try to understand what kind of product or service you are trying to sell and what do you want to achieve with your website. Accordingly, you must add keywords that look natural. Avoid large paragraphs of texts, instead of that use bullet points. If you want the visitor to do something like sign up for a newsletter, ask them to do it. Don’t be too afraid to ask your visitor to do something.

2. Load Speed -

Visitors are humans and humans, in general, are really impatient, especially when it comes to the internet. Your visitors will expect your site to load and be ready to use in less than 3 seconds. If that doesn’t happen, they won’t feel bad abandoning your website. So you have to take care of how long your site takes to load. Mobile phones often don’t support Flash, so the site won’t run. Find ways to make your website run on such devices. Don’t fill your website with too much, because it will only slow down its speed.

3. Easy to Access -

A website must use a lucid page hierarchy and create a navigation structure that is easy to follow. Visitors enjoy it when they can easily navigate through a website and find what they were looking for by not doing much on the page. Don’t make your visitors guess about where they will find the required information. That’s only going to drive them away from your website. Search indices should be able to find all the pages and index them appropriately.

4. Think From a Visitor’s Perspective -

You are the one creating the website, but the visitor will be the one using it. To better understand what a visitor would like or not, try to think from their perspective. That will bring up a lot of questions and also answer a lot of your queries while developing the website. The information that your user requires must be easily available to them. If you follow that, you not only help your visitors but also the search engines.

5. Collect Data -

It is quite easy to follow a visitor on your website and see what all pages he is visiting. But you must also know why the visitor is taking a certain path. This will tell you a lot about your visitors and their behaviors. Collect all the data and you can then develop conversion paths based on the data available to you.

In Conclusion:

Offering a beautiful experience with a well-optimized website is really not that hard to achieve. All you need to do is create a balance between the both. In fact, both UX and SEO support and refer to each other from time to time. According to Google Webmaster, you should create pages for the users and not for the search engines. The points mentioned above are a small part of a wide concept that is UX. But these are definitely some of the basic things that you should follow.

It is easy for everyone to set up a business website, but a few of them are able to maintain it over the web. Owning a website doesn’t mean that you are free from the market challenges, even you need to be more focused towards sustaining better online presence with it. Competition brings multiple challenges and these challenges are no exceptions for the web owners.

It is easy to publicize a website if it has all required characteristics which an SEO optimized website must have. Evolution of WordPress has resolved this issue completely. It is a huge platform to design and develop websites that are easy to use & maintain. WordPress website development introduced with various profitable features and WordPress SEO plugins are one of them. SEO is not bound, rather it is finding its place in each industry to make the businesses popular over the web. Even in WordPress platform, it has found its place in the form of WordPress SEO plugins that are highly helpful in making WordPress websites SEO friendly.

A site is developed with the intention of earning lots of accreditation all across the web. To make websites popular and well-known, web owners have started approaching different techniques. Now, they can do it conveniently by implementing the WordPress SEO plugins to their websites or partnering with a reliable WordPress SEO service provider.

There are few tips and tricks for WordPress web owners to optimize the website for search engines.

Do have a glimpse:

1. Preset Permalinks

Permalinks are the URLs of a website. Basically, these are the only source which people use to reach to any website to see relevant results. In WordPress websites, the URLs of all pages are by default have the feature to run via URL parameters which is not good for a healthy website. If you want better SEO results, you need to set your permalinks with post name manually. Changing the default settings of permalinks empowers the website and increases its potential for better SEO.

2. Sitemap Creation is The Best

Generally, a website is composed of various internal pages that may not be indexed by Google. To make Google comprehend your website or page structure, you need to create an understandable XML structure. If you own a WordPress based website, then it would be easier for you to create the sitemap of your website pages because WordPress has an amazing Google XML Sitemaps plugin for this.

3. Approach Content Share Technique

Today, social media is achieving great prominence all across the globe. Advertising through these channels provides highly beneficial outcomes than any other marketing channel. To satisfy the purpose of having great PR and quality traffic, make sure that you are sharing your website content on different social sites. This will make users aware of your brand and market reputation. It can be done manually by posting content and you can make it convenient by placing social media sharing buttons to your web pages.

4. Correct Placement of Links and Anchor Text

Links are the backbone for SEO optimization. Without putting links, an SEO expert can never initiate his website analysis. Whenever a page is created, it must have something which relates to other pages of the website. Hence, it is crucial to interlink that page with other pages so that when users scroll that page they could also get the link of other relevant sources. Interlinking is the norm of search engine optimization and it is really very important for preferable results.

5. Use Appropriate Heading Tags

Headings for web pages should be selected by keeping the business perspectives in mind. Most importantly, these must be informative and justify the page content and purpose of proposed service. Now, if we talk about the visibility of heads, then it should be placed with H1 tag. Also, it should be clearly visible and seem to be informational to the users.

6. Effective Media Optimization

Whether it is your website content or any image you want to publicize over the web. All can be done easily when these are optimized by implementing proper text to it. How you elaborate your content by giving title and subtitle determines your SEO tactics. The Same approach is with media which should be named properly so that users can find out them in image searches. With the help of media optimization, a business can jump towards gaining increased user interaction.

The Verdict:

The conclusion is that if you want your WordPress website to be famous on all popular search engines, you should implement these tactics on a prior note. It is sure that the results you will get are truly admirable and proved to be beneficial for your business in bringing quality traffic and excellent conversion ratios.