SEO 101: Basic to Advanced level SEO Glossary for Beginner's


Rajiv Patil

Search engine optimization help companies enhance brand awareness. The fact that appearing on top of the search engines is every company's dream. And in the world of digital marketing , SEO plays an essential role in increasing your business visibility. The hardest part about SEO is learning what it is and what you can do for your website. There's so much information about SEO that it can be daunting and confusing. We have built a glossary of terms to help you break down the subject and hopefully make it easier to understand.

A glossary is a great way to give users quick links to the jargon, abbreviations, and acronyms you use in SEO. SEO 101 covers the majority of SEO terms you'll run across.

This SEO for beginner glossary should be a quick reference for your bookmarked pages or as a bookmark of your own! Taking a quick look over each point will take you to its definition, where you can understand SEO terms in-depth.

What is SEO terminology?

Like any other domain, the field of SEO is also full of jargon and SEO vocabulary that you may be familiar with. If you want to get into the SEO game, this glossary consists of top SEO terms that can assist you.

This glossary content is curated in consideration of SEO for beginners and advanced-level SEO individuals. After delivering this, we are sure you will have a good idea about the various terms used.

Top SEO terminology for 2022

301 Redirect

When a person visits a page on a website, it is quickly redirected to another page. When a web page is destroyed or no longer exists, 301 redirects are used. Pages linked to other sites or rank well in search engines benefit from 301 redirects. It aids in keeping your site's user experience and maintaining strong search engine rankings for pages.

404 Not Found

Error 404 occurs when a user tries to access a page that does not or no longer exists. Users may see something like this if a 301 redirect hasn't been set up on a page that doesn't exist.

10 Blue Links

This term is used to describe the traditional form of presenting the search result. It means the list of sites that appear when you enter a query on Google.


Authority Site

An authority site is called those sites that can be trusted by users, industry experts, or entrusted by search engine authors.



An essential part of the SEO glossary is backlinks. This is quite a common term. So, beginners, as well as experienced SEO professionals, must be familiar with this term.

Backlinks are an essential part of the digital marketing glossary as well. The importance of backlinks is that Google and search engines view the more the backlinks, the more legitimate your site.

Through backlinks, you can quickly generate authoritativeness and trustworthiness for business.

Bounce Rate

Another prominent word in the SEO vocabulary is bounce rate which means the number of people who leave your site without interacting. This can be either not clicking any link, watching images or videos.

Black Hat SEO

This is not an SEO for beginner strategy because black hat SEO means the underhanded tactics used to make the page appear higher in the search result. Generally, Google does not advise using this tactic.

Broken Link

A broken link is a term in SEO vocabulary, which means a link that takes you to any non-existing pages or resources. The broken link can be inside or outside the same website.



Another effective term in SEO vocabulary is crawling, which essentially means how Google and other search engines recognize that your website is there.

To make your website crawl with a permanent link, use XML sitemaps. This makes it easy for Google to find, and establish your page. Crawling and indexing are often confused together. However, crawling does not mean indexing. We'll be explaining that SEO term later on.

Canonical Tag

An HTML tag aids in the reduction of duplicate information. This tag tells search engines which page should be ranked as the "preferred version" of information.

Core Web Vitals

It is a metric by Google's page experience that measures user experience.


Domain Authority

Developed by MOZ, domain authority or DA is a search engine ranking that predicts a page's ability to get ranked. The DA ranges from various scores, where a 100 score means the websites' greater ability to rank.


External Linking

External linking means directing the user to another domain rather than the source domain. This external linking is important because they are responsible for improving ranking with trustworthiness, popularity, and relevancy.


Featured Snippets

Scoring a featured snippet is considered a big deal. The term in search engine optimization terminology can be explained as the box that appears when you ask a question in the search result.


Grey Hat SEO

This search engine optimization terminology blurs the line between white and black hat SEO; hence, it should be used cautiously.

Google Panda Algorithm

It is a significant Google algorithm update revealed in 2011, and it has become one of the core ranking algorithms. It was designed to target low-quality content that “content farms” produce.


Heading Tags

Heading tags are the HTML tags that tell search engines about the content hierarchy on a web page. In all the tags, the most important heading tag is the H1, whereas H6 is the least important one.


HTTP (hypertext transfer protocol) means how the data is sent to the web browser.

Holistic SEO

This SEO term means optimizing and analyzing all the aspects of a website to rank high in the search engine.


Internal Links

This means putting links from one page to another on the same site. Internal linkings offers you different benefits like:

  • It allows the search engine to find every page on your website.
  • It helps users to navigate the site.
  • With this, it gets easy for search engines to understand the structure of your website.


Indexing is also one of the top SEO terms. Indexing is the method through which the search engine stores and categorizes your website. For a successful SEO campaign, indexing is obligatory.

That simply means that all the pages should be indexed to ensure a successful SEO campaign.


Keyword Stuffing

Keyword stuffing is known as the violation of Google webmaster guidelines which means replicating keywords to manipulate search engines.


The full form of KPI stands for key performance index, used to measure digital marketing campaigns.


Landing Page

It can be called a dimension through which the first user enters a page. The landing page is accountable for generating leads and bringing more traffic to the website.

Link Equity

This search engine terminology is also known as “link juice.” It can be further defined as the search engine ranking factor based on the idea that any specific link will pass value and authority from one page to another.

Long-Tail Keywords

The long-tail keywords may have a lower search volume, but these are more likely to convert. One of the clear examples of the long-tail keywords is the “White African elephant”. According to REQ , approximately 70% of the searches use long-tail keywords.


Meta Description

This word also holds immense importance in the SEO vocabulary, and it plays a crucial role in increasing the click-through rate of your organic search results. This means more people will see your page and click on it.

Meta Keywords

You must have heard about instilling keywords in SEO terms, but the keyword is visible on the page itself. Meta keywords are added to the source code of the page. This way the search engine can easily know what the page is about.


Noarchive Tag

The noarchive tag tells Google not to store cached data of your page. Using no archive tag has a significant impact on your search engine.

Nofollow Attribute

The nofollow attributes are hyperlinks with rel=" nofollow" tags. Google does not transfer page rank or anchor text across them. Hence, these links do not affect the search engine ranking of the destination URL.


Off-page SEO

Off-page SEO means the SEO tactic involving publishing or updating website content.


Page Speed

This term can be clearly explained as the amount of time a page takes to upload.

Page Authority

Page authority is similar to domain authority because it predicts individual pages' ranking ability.



This SEO term means the words or phrases entered into the search engine.



It refers to a file that tells the web crawlers about the pages that will be ignored.


Schema Markup

Major search engines have agreed on a form of structured data vocabulary. Adding Schema Markup to web pages aids search engines in comprehending a site's content and structure. It can also make site content appear in SERP features like featured snippets, carousels, and knowledge graphs.


Title Tag

The blue link in every SERP is known as a title tag. It is an HTML tag on each web page that tells the user and the search engine the page's title.


Unclaimed Listing

Unclaimed listing is among the popular term in SEO vocabulary. An unclaimed listing may have incorrect or outdated information that can incur a loss to your company.


Verified Listing

Verified listing is when the listing is sent to Zillow by an established property manager. The verified listing shows the source destination and the contact on the right-hand side.


Web Scraping

Another name for web scraping is also known as web data extraction. And it is defined as the process of collecting structured data in an automated fashion.

Webmaster Guidelines

It is a guideline created by the search engine to help website owners and marketers create content that can be easily discovered, ranked, and indexed.


XML Sitemap

The XML sitemap is a file that consists of the list of website pages so that Google can find and crawl them.

This list of vocabulary doesn't just end here. The SEO in 2022 consists of a few more top SEO terms that you can use in work.

  • Alt text
  • Anchor text
  • CMS
  • Crawl budget
  • Duplicate content
  • Followed link
  • Google RankBrain
  • Branded keywords
  • Click-through rate
  • Conversion
  • Dead link
  • Disavow
  • Dynamic content
  • Fresh content
  • Manual penalty
  • Organic search result
  • Quality Link
  • SEM
  • SERP
  • URL, to name a few.


Up to this point, you must have understood various SEO terms and terminologies. You must have been neighborly with some SEO terms, and some must be the latest ones. We hope this SEO glossary will help you execute the best SEO practices at work. Nonetheless, our team of veteran SEO experts ensures to deliver you the best local business SEO services based on your expectation. For more information or assistance on any services, connect with us .

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