Pre and Post SEO Marketing 2022: Everything You Need to Know
Think! You have an excellent website idea, a great team, and an exceptional product. You want to launch a website, but is that possible without SEO? Actually, no, right?
A website is the cornerstone of a business. Building a brand is crucial while starting any business or an entrepreneurial endeavour. The brand-building gives a considerable leg up to your business, ultimately getting the business closer to the target audience. In comparison, SEO allows your website to rank high on the search engines pages making it easier to find you online.
Way too often, many website owners fail to understand the importance of pre and post SEO marketing. We have created a list of tips for those business owners who wish to enhance their business visibility with SEO.
What is organic SEO marketing?
You must be friendly with the word ‘’organic SEO” if you are a business and want to attract traffic to your website. “Organic SEO” means the methods and strategies used to obtain high search rankings on search engine pages like Google Bing, and Yahoo. According to WebFX organic SEO is crucial because 75% of the searchers do not even click past the first page of the search results. Hence, if you are not ranked high, there is a probability that you would not be even seen.
As per State of Content Marketing Report attracting more traffic stands as a priority for many business owners. 71% of business owners hope to draw customers to their website. So, having a few smart strategies for the pre and post-launch website can help you start a business on the right foot.
Your website’s aesthetics is vital, but how your website functions are equally crucial not just for you but also for your customers. Read below the pre-launch SEO checklist.
A slow website antagonizes the user, and there is a maximum probability that they may return without even visiting the website. This sends a red flag to Google because it means high bounce rates.
Therefore, your websites’ speed does matter when you expect many people to your website.
A mobile-optimized website
The maximum amount of purchases occur via mobile devices in the mobile era. So, having a mobile-optimized website is an intrinsic part of the pre-launch stage. Accompanying purchase mobile-optimized website also helps with search ranking. Google also rates pages on the mobile experience.
Checking on-page SEO
Checking on-page SEO doesn’t mean that you will have to launch the website and audit it to see if it is optimized. What it means is that every box for on-page SEO can be extensive, but SEO content creation using keyword research can help in on-page SEO techniques.
Have Content Prepared Beforehand
An organic marketing strategy involves content marketing that can bring organic traffic. You can reduce the load by creating high-quality and optimized content ahead of time so that you do not have to rush for content in the eleventh hour.
You must have had an idea about the pre-launch organic channel marketing. Now you have launched your website. What’s next? Even after the post-launch, a great deal of work needs to be done. Rundown through the post-launch SEO checklist
Auditing your on-page content
SEO auditing helps you identify gaps within your content to see if it requires any changes. You can understand how effective your content is and if it requires any changes through auditing.
Wherever necessary, add internal linking
Relevant internal linking helps establish the site structure and spread the link juice. While you continue to add content to the website, including blog posts, internal linking can give you an SEO edge.
Through internal linking, you will have a pillar piece that will play a crucial role in keeping your audience engaged through a profusion of content. Only the relevant internal linking will give you an edge. The irrelevant ones can dampen your SEO efforts leading to an issue with Google.
Monitoring organic traffic
The number of people clicking and staying on your website indicates the health of your website. After the website launch tracking the analytics is important to understand the user behavior.
A break-neck decrease in the traffic and bounce rates indicates that the audience is not satisfied with the content. Plus, they are not receiving what they have expected.
Check for errors 404
Google will not index this page as this does not exist. Error 404 can be an SEO killer and if it happens to your page, get rid of it hastily. While the error 404 will impede your SEO efforts, any internal linking pointed towards error 404 creates a bad user experience.
Following are the Ways You Can Jump-start Your SEO Before Your Site Launch
Creating a “coming soon” page and optimizing it:
This should be your first step while contemplating your new website, and the reason this should be your first step is stated below:
- Older sites get more authority in search engines
- Coming soon page is a source of rich leads
- This page can help you in brand building
- Connection with the user is made easy even at an early stage
- Building social media profiles
- Solidifying the site structure with SEO
Robots are concerned with content, user experience, and keywords. To rank in the search engines is a cumbersome process, so as a website owner, you should start doing this from the “coming soon” page to cut the wait time after launching.
Just including a call to action or persuading visitors through a plethora of ways like asking them to fill out the lead forms, offering them giveaways, detailed infographics, etc., can help you draw the attention of the leads throughout the pre-launch process.
By expressing all the images on your page, plus using high-quality images, you can magnify your brand’s presence.
Connecting to the users with the “coming soon” page can give your business a prolific start. You can utilize your social media presence adeptly to create a buzz that something big will launch soon. Moreover, this process also gives you an edge to connect with your target audience.
Creating a social media presence before starting your website helps you foster your brand’s presence because you already have built a strong customer base. After you have invested your valuable time in improving your social media presence, you can share great content to maintain the brand’s trust. Additionally to this, you can also connect your social media profile with each page to facilitate users receiving updates about the latest news.
As a site owner, you would think about the site structure because these two are the most fundamental SEO elements for websites. The search engine algorithm uses site structure to understand what content is crucial, discover pages, and understand the important content. There is no such best practice for site structure, but ‘’flatter’’ sites (pages are a few clicks away from the homepage) are considered a deal for indexing.
Whereas ‘’deeper’’ sites (where lower-level pages can be buried under various links) may not get indexed frequently.
Ideally, for site structure, you need to follow this hierarchy:
- Top-level landing page as the homepage
- Navigation bar pages and cornerstone content that represents your business
- Information and category pages
- Product pages
- Blogs and supporting content that funnels your visitors to conversion pages
There ain’t any shortcuts for content, certainly. To bring traffic to your website, you need to have actionable and healthy content reserved to be launched. The reason for this is that the web crawlers will visit the site to index it, and you would want them to have a plethora of rich content to crawl from day one. With long-form content, you can let your website rank higher on the result pages.
A website has multiple pages, and all have to be optimized along the same lines. On the website, use long-tail keywords. Plus, ensure to include long-form high authority content that your target visitors on each page can use.
Another organic marketing strategy is guest blogging is a robust way through which you can drive traffic to your website. We do not mean any spammy ad promotions or articles by guest blogging. But, it means creating and curating some of your best works so that the audience can know the actual you. Look for guest blogging opportunities to find which sites and find out what kind of guest post your audience would like to see.
This one is also among the critical step before launching your website. A directory lists the websites and breaks them into categories and sub-categories. You will already have authority created for the “coming soon” page by listing our websites before launch. And that authority will be transferred to the rest of your pages after getting live.
How to Plan Organic Marketing Before and After New Website Launch?
Based on your marketing goals, you can create an organic marketing strategy before launching the website. The first step is creating a digital marketing strategy that includes.
- Keyword research
- Identifying target audience
- Social media strategy
- Creating evergreen content
- Engaging with customers
- Creating mobile-friendly content
You can churn out the maximum from these organic marketing examples if you follow the marketing process staunchly, as it is simple yet the most effective way to market your website after launch.
After the website launch, follow these strategies to organically market your website.
- Set analytics and optimize performance
- Monitor and optimize organic keyword performance
- Align website optimization with business goals
- Creating a content editorial calendar
It is an unarguable fact that launching a website is an arduous task that requires attention and cognizance so that you can reap the maximum benefits organically. To do this, you need to know about SEO, even if you are a non-techie, and you follow the organic channel marketing process explained in the blog, you will succeed in promoting your website originally. Are you on the chase for a company that can help you with local or technical SEO services? Contact Nimblechapps for any kind of assistance.
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