How to Increase mobile app user engagement & retention in 2022


Keval Padia

App engagement simply measures app usage. The frequent use of the app on day to day basis determines its success in the market.

Mobile app engagement depends on the following four crucial factors:

- Desirability:

Users love apps that are appealing in terms of color schemes, layouts, and navigation features. Every app design doesn’t have to be a world beater. A simple yet intuitive design keeps the user engaged. Simple interfaces are complex to design regardless of the purpose of the app.

- Engagement:

It's the right user engagement that helps businesses achieve their objectives. There are many engagement metrics software available that provide crucial information on user behavior. The data gives valuable insight which can be used to identify key areas and optimize performance.

- Monetization:

There are monetization models that generate profits through different routes. Freemium apps are free to download and come with basic features. There are free apps with In-App advertising and others with In-App purchases.


How often the users visit and are engaged in an app? The industry’s benchmark to its user retention varies. Brands tweak their ways to count the retention rate. It counts how many users after their first session return to the app within 1-3 months of time frame. Engagement and retention metrics give valuable insight on app performance.

Here are 4 methods that will help one to increase user engagement and retention rate:

1. Seamless Onboarding -

An Onboarding experience, especially the registration process for your end user should be hassle-free. It maximizes engagement, retention and conversion rates. Apps that have too many forms and complicated steps to register becomes frustrating for a user. Considering the recent phenomenon, users are reluctant to give their personal information outright. Allowing your users to sign up with their contact number or a simple tap through social media profiles is quick, easy and trusted by the majority.

Highlighting app features during the onboarding process is recommended that is concise and should not include technical words or statements. An app tour with illustrations or images is an effective way to reach out to the first time users and says all about your products/services. A seamless onboarding experience is like the first impression your app will make in the public.


2. Additional Services -

Devising mobile-specific reward programs will not only encourage user engagement but will also help drive conversions. Access to specialized content, promotions, coupons, and tailored offers motivates people to download apps who otherwise wouldn't. More than 70% of companies offer discounted services or items if their app gets downloaded. Additional services have to be curated considering the target audience in mind and what drives their values and motivations.


3. Upgrading UI/UX -

When applications go live, it's important to keep an eye on regular feedback and its performance. Just like any product, apps need to constantly evolve otherwise app owners risk losing business in the longer run.

Sometimes, user experience is not up to the expectation after post-launch. Incorporating modern trends and new features on a timely basis should be prioritized during product development.

A consistent UI/UX design is easy to use, renders ideal mobile functionality, improves features that are acknowledged by the audience and compiles effortlessly with the OS guidelines.


4. Customer Support -

Customer support not only helps solve problems but also gives an insight into customer expectations. It helps identify which features of the apps need to be improved by giving access to a wide range of data. Addressing customer queries in real time gives instant feedbacks and moves to build a strong connection with the users who are likely to share a positive experience.

Single out mobile app development services that provide live chat support. Instant customer support through live chat has been widely adopted by enterprises big or small lately. It's advisable to have at least one chat agent who is well equipped to tackle complicated chats and knows the app inside out.


Conclusion -

It takes more than a good app idea to craft engaging apps. More often than not, it's a good idea when not executed properly fails in the market. It arises due to improper planning in the production phase which leads to a lack of important features and usability issues. It negatively impacts user experience with or without a good design. There is no doubt that the performance of an app does depend on external factors such as competition, luck, and marketing budgets. However, its lack of execution which is mainly responsible for the app to fail in the market.

“A quality app with high functionality. No matter the platform or device.”

Make sure to partner with the best mobile app development company that has racked up good technical expertise in crafting apps and are a one-stop solution for your every business need. Understanding every aspect of the application and scrutinizing analytical data is crucial for app owners to build immersive user engagement.

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