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The use of social media has grown exponentially in recent years, as per Pew Research. Brands are catering to a wider range of consumers, including the younger generations who have not been exposed to marketing before. Identifying what echoes with each generation and using those insights to devise content strategies will be key for brands to increase their revenue and strengthen their brand equity in 2022. 

Due to increasing demand for e-commerce, brands are making it their number one priority across verticals. The digital marketing trends for 2021 are based on two defining factors, but with diverse concepts. The main idea is humanization, confronting real issues and creating content to match the individual. The other is mechanical and technical improvisation, working on the secondary aspects like SEO and how you work on campaign details that are not known to your target audience. 

In this post, we will discuss the digital marketing trends of 2022 to give you a push in your marketing efforts. So you are free to use the marketing trends when you are creating your custom digital marketing strategies in 2022 and beyond. 

Current Scenario of Digital Marketing in the Marketing Industry:

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Digital marketing is one of the most popular topics currently. Five years ago, AI seemed like an elusive future, and now AI is common in the marketing industry. It is now possible to use AI to automate your ad buying, which enables you to narrow down your audiences. Conversational marketing facilitates a one-to-one conversation between customers and digital marketers. Voice search and smart speakers have changed the way people used to search and it is imperative to optimize your content for voice searches to create new opportunities.

The advent of browser push notifications, AB Testing, interactive content, video content and more have evolved digital marketing. Marketing professionals find new ways to efficiently target their audience which is the main reason for the growth of the digital marketing industry. If you are in one of the digital marketing services, your professional growth will depend on your skills. It is crucial to move ahead with the industry and update yourself to be successful. In marketing, the day you stop learning is the day you stop growing and start getting stagnant in a dynamic industry. 

Factors that will affect Digital marketing in Future:

Let us now check out the factors that will affect digital marketing in future.

1. Complex Consumer Purchases

Consumers use different types of media for buying decisions from YouTube to Instagram. It is becoming difficult to segregate them in a single box like it used to be. The usual categories like high end/low end or mainstream are slowly vanishing. It is now difficult to categorize people into a single box. A single consumer can now easily buy a high-end product and a low-end product at the same time. Users choose which products to purchase with an unbalanced mix of impulse and rationale. Brands need to keep this into account as there is no one-size-fits-all scenario anymore.

2. Rise in Personalization

Thanks to social media, most brands now offer custom products and designs. This trend is growing and reaching a number of industries including technology and healthcare. Doctors have been treating the patients in the same way but with a touch of personalization in terms of age, sex, medical history. We think many other industries are going to follow this trend.

3. Mobile Communications

There have been rumours about WhatsApp giving Facebook its users’ contact details to provide targeted ads. Agreed that getting a message about your favourite product may seem scary, so is telemarketing and that is still prevalent. Watch out for brands to communicate with customers through their mobile devices. 

4. Accurate Metrics

Till now, identifying and measuring the impact of their strategy has been difficult for marketers. Now, there are various ways to measure online activity including likes and comments on Facebook, clicks on blogs, views on YouTube videos and more. Recently Facebook was put in a spot of bothering about amplifying data about how many videos were viewed on their platform. Due to this many advertisers spent a lot of money on the platform thinking they are getting a good ROI from their campaigns. Measurement will never be accurate but the idea is to keep the error rates as low as possible. It is not possible to see who checks an ad and pulls out their credit card to buy a specific product. This will be a dream come true for marketers. 

2022 Digital Marketing Predictions Every Online Marketing Agency Should be Prepared for:

Now we will take a look at the digital marketing predictions every digital marketing agency should be ready to use in their marketing campaigns in 2022.

1. Use of AI in Digital Marketing

Artificial Intelligence is used by businesses across all industries like retail, banking etc. AI is being touted as one of the most efficient tools for marketing. It not only automates repetitive tasks like reporting on website traffic but can also recommend keywords to optimize a company’s organic search ranking. Moreover, it helps to predict what users are like to purchase in the future depending on their prior purchases and browsing history.

By 2022, it will be crucial to leverage AI with SEO and other digital marketing strategies if you want to rank higher on search engines. AI is changing the way digital marketers approach marketing and businesses should consider making the most of this technology too.

2. Use of Chatbots and Voice Assistants

Digital voice assistants like Alexa, Siri and Google Assistant are becoming popular amongst consumers. According to industry experts, the market value of voice-based shopping will be 40 billion by 2022, and consumer spending via voice assistants will reach up to 18%. Most businesses have started using Chatbots to help streamline customer service needs for effective customer handling on social media channels, email marketing and other digital channels.

Chatbots are perfect to respond to customer queries with little to no human interaction from the brand. Chatbot responses are generally powered by Artificial Intelligence (AI) which provides the chatbot with an actual personality. This makes it fun for customers to interact with companies using chatbots as opposed to communicating through social media. Chatbots are the perfect option to offer customers a customized and enjoyable experience so they will want to interact more with your brand. In 2022, most brands will need to include chatbots in their digital marketing strategy to improve customer interactions and take it to the next level. 

3. Mobile-First Approach

As more users are now using smartphones and tablets rather than desktops, brands need to build mobile-friendly content that will rank higher in search engines. Mobile marketing strategies start with optimizing your website’s design so that it automatically adapts for smaller screens or builds a separate app with your business information to be downloaded on mobile devices and tablets.

It is a necessity to use a mobile responsive design for your website or app that will enable users with any device to easily access your website. AMP or accelerated mobile pages is the perfect solution that makes content load faster on mobile devices. If you trust in our judgement, mobile-first marketing will be the most important trend for businesses in 2022.

4. Omni-Channel Marketing

Customer engagement today can be a lot different than it was ten years ago. Today, there are multiple channels to interact with your customers and you do not need to rely on websites and cold-calling. Omni-channel marketing can involve building a blog, website, social media, and WhatsApp presence along with hosting events or trade fairs. 

It is not enough for businesses to prioritize just a single channel. They need a unified approach that will enable them to craft content for each channel while maintaining their brand voice. In 2022, brands need to build a strong customer base by using multiple channels for marketing and communication. 

5. Marketing Automation

With advancing technology, marketing automation tools are getting more popular than ever. Marketing automation makes it possible for marketers to automate boring and repetitive tasks using a number of marketing channels.

Automated tasks are saving time compiling data, managing social media posts by prior scheduling. Also, it sends out email templates to users who have not opened your emails in the last few days. In 2022, marketing automation will be crucial for brands as it enables marketers to spend more time on strategic tasks.

Conclusion:

The digital marketing trends that we have mentioned above are not the only trends in marketing. But, these trends are a great starting point to plan your strategy for 2022. In 2021, most marketing agencies improve their results simply by shifting more resources to social media and local search. Moreover, they can create custom content for personalized and interactive content for their customers. These trends can help you take your traffic to the next level, generate more sales and improve your ROI. Apart from that, it can also help in customer retention which is more important than acquiring new customers today. Let us know what you think about the latest trends in digital marketing in 2022? What is your favourite digital marketing trend? We would love to know your thoughts in the comments section below. 

The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.

Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media. 

Current Social Media Marketing Trends Most Agencies are following:

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Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers. 

1. Influencer Marketing

Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns. 

2. Social Media for Customer Service

Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help. 

Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner. 

3. Use of Stories

Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.

Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs). 

4. Alternative Platforms

Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.

One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.

To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience. 

5. Augmented Reality

The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media. 

7 Social Media tips and Predictions to look out for in 2022:

1. Micro-Influencer Marketing

Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.

We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic. 

2. Artificial intelligence

Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:

  • Email marketing
  • Keyword research
  • Content optimization
  • eCommerce transactions
  • Product recommendations

Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.

At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond. 

3. Agile Marketing

Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:

  • Reviews
  • Games
  • Quizzes
  • Videos
  • Surveys
  • Contests

4. Voice Search

Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.

As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.

5. Live Streams

Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.

With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too. 

6. Short Video Content

It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.

7. Data Protection

Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023. 

Conclusion:

The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.

That are very few things out there that are subject to rapid changes due to word-of-mouth. Marketing technologies are one of those. No matter how you feel about it, whether you like it or not, you can’t really ignore digital marketing because you need it to run in any kind of business.

When it comes to having a marketing or digital marketing strategy, there are no pre-defined rules or universal strategies that can be followed. More understanding comes when you Hire digital marketer to discuss blockchain is relevant to digital marketing. But there is a way to get there. Now that the internet is everywhere and is available to almost everyone, it must be asked where all the information is being stored, it being used by digital marketers or others, and who all are receiving benefits out of it.

The major control of digital marketing lies in the hands of those having the maximum amount of data and running the biggest exposure platforms. The influence of the evolution of marketing is then leveraged by these huge platforms.

Blockchain as a Part of Marketing

Today we are going to talk about how new ways of marketing products and services are contributing to digital marketing, blockchain ads in particular. The blockchain is said to be a potentially boundless set of digital records that are created, stored, and utilized by a wide set of users. Different industries are taking help of blockchain-based technologies. This is mainly because of the approach it has towards security. The financial and data-driven sectors of the economy have had a huge impact because of blockchain.

What is Blockchain?

When a set of records is grouped together successively in a fixed order, it is called Blockchain. The addition of blocks and also each transaction on it is registered in the record. When a new system is added, all the information and transaction data stored already is shared with the new system. Blockchain is designed in a way that makes the data secured.

How Blockchain is Relevant to Digital Marketing?

  • Blockchain doesn’t have to allow permission. There is no authority required in order to let anyone join in the blockchain.
  • There is a visible time-stamped data that is present on all the nodes which makes blockchain transparent.
  • Blockchain is rigid and set, so none of the data on it can either be changed or erased. They will all have copies.
  • The data available of blockchain is distributed and available in multiple places.
  • The parties involved here need to be consensual and must agree on the data.
  • The parties involved here can in no way affect or destruct the system as it is easily sustainable.

Is Blockchain Disrupting Marketing?

Digital ads, often known as relative marketing, is done on the basis of information received about the users. The circulation of digital ads is done by the advertiser, publisher, and user. These parties come together to create an ecosystem of marketing relationships. But there are often trust issues and frauds occurring in this system. The question that arises here is why does this relationship gets so tangled? It is because the manufacturers are unable to reach the clients on their own. This is where the ad industry comes into play.

Blockchain technology can provide data privacy, transparency, and security, which can completely change the whole advertising scenario. User data is stored securely on blockchain but it is then protected by cryptography. Blockchain is much safer than most platforms even though it is hackable.

Most ads are not even relevant to its potential customers. Personalized ads often miss the target because of the lack of a conscious user involvement with advertising. Both advertisers and users are affected by this. Blockchain-based marketing systems introduce decentralized networks of advertisers, publishers, and users who are all equally interested to be a part of a valuable trade-off. So this way, brands can reach their potential customers and others as well.

Takeaway

Blockchain is definitely interrupting the ad industry and digital marketing, but mostly in a good way. It is bringing in a better design and system along with it. Blockchain provides both logical and practical solutions to digital marketing issues. Blockchain is a single-source and transparent ecosystem which solved so many issues which are nearly impossible to do now.

Blockchain acts more as a self-cleaning mechanism for digital marketing and advertising. Blockchain-powered solutions are highly capable of offering more insight into digital marketing by the way of exploration and experimentation.

Now go!

If you would like detailed information about Blockchain, get in touch with us and our team will help you realize it. Let us know in the comments below or tweet me @nimblechapps.

Now that the markets have become increasingly competitive, it’s becoming extremely difficult for B2B businesses to manage AdWords effectively. The competition is high but the search volume is low. This will result in an extremely costly Cost Per Clicks.

According to Google, the 20% of All Queries are Made by Voice. AdWords are also time-consuming and hard to optimize. Running ads while making use of AdWords proves to be more expensive than running ads on any other social media platforms. So if you are not optimizing your account, the cost of an ad will add up faster.

1. Create a Budget

Deciding on a budget will be the first step towards optimizing your AdWords account. You must consider a few things while deciding on a ads budget. Firstly, set a particular amount that you would like to give towards AdWords for the year. Now depending on the business and industry you work in, check when do you have high-conversions and when the conversion decreases.

Google Analytics will give you a better understanding of typically slow periods for your company. Once the annual budget is set, decide the daily budget. Hire different professionals for this.

2. Using Negative Keywords

In order to make the best use of your budget, you will have to look out for any new keywords which are relevant to your business or industry. Look out for any term or phrase that is considered negative. The keywords that are not relevant to your product or will not lead to conversion are known as negative keywords. Make use of the Search Terms report. There are two types of searches you should place in your negative terms list.

Let's Find Out What's New! Development and Distribution of Custom B2B App for iOS

  • Irrelevant Searches. An irrelevant search is the one which is basically a direct result of having used a very broad phrase match. These are the kind of searches that have nothing to do with the products or services your business has to offer. When there is an irrelevant search, you will end up blowing all your budget on traffic that is never going to convert.
  • Unqualified Traffic. Another type of search that you should exclude is unqualified traffic. When an individual is at the research phase of the sales funnel and is not actually ready to make a purchase, then that is unqualified traffic. Focus on search quality in order to convert people. This also depends on the product or service you offer, the business or industry you work in, whether your brand is local or global.

 

3. Ad Extensions

Ad extensions will help your ads with more room on the search results. The extra text on the ad makes you standout and provides more information which leads to more value. Making use of ad extensions will also increase your CTR. You must use extensions and test new ones to convert a higher rate for your business.

 

4. Competitor Research

Taking a look at what your competition is working on is important. This will help you provide the best value and also find better opportunities to boost conversions. You will know how your competitors are working and that will give you an idea on how to improve your functions.

 

5. Landing Pages

You need to build your landing page for mobile users first, as that is where the majority of searches come from. Your design should be able to provide an overall positive user experience. Performing an action must be easy for the user. Both your ad copy and the copy on your landing page must be the same. If you are using a banner ad, the imagery and the colors should also match. Both your ads and landing pages must have a uniform design.

 

6. Targeting Locations

It is important for a local business owner to set a targeting location. This way the AdWords are only shown in certain locations. The location can be set by town, city, state, or country. Setting a location will be helpful as you will be able to avoid users from regions where your customers don’t exist.

 

Concluding Note

 

Every company wants the best and would want to make the best use of AdWords. Every click counts and relevant clicks are even more important. A business must do anything and everything is its control in order to improve those ads. No doubt AdWords are difficult to optimize.

Now go!

If needed, take help from SEO experts at Nimblechapps who know about AdWords in detail as this will help your business in the long run. Share your thoughts and experiences in the comments below!

The process of obtaining hyperlinks from other websites to your own website is called link building. Basically, the link is a medium for users to navigate in between pages on the internet. The links are used by search engines in order to crawl the web. The crawling happens on individual pages and between entire websites.

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Many SEO managers agree that link building is one of the most essential steps and also a bit difficult. But if you are able to master the art of link-building, it can help you move ahead of your competition. Our SEO experts at Nimblechapps have listed down some amazing influencer marketing tactics for 2019 which we have talked about in this article.

1. Instagram Stories

Instagram stories have been an important part of marketing this year. Instagram was able to overthrow Snapchat stories in less than a year. Instagram stories have majorly been successful because of the influencers and their work. The influencers have paved a new path for using Instagram stories creatively and reaching more followers. Brands have been able to do a lot of things like tagging, adding links, creating ads etc. Instagram stories have given the influencers the freedom to create content and drive results.

2. Video Marketing

Another big contributor to influencer marketing last year was video marketing. Almost three-quarters of internet traffic is directed towards video marketing. People have started showing less interest in written content and even the attention span is getting shorter. Videos are twice as engaging and effective. Videos also feel more authentic than text. There are going to be more experiments with video in the coming year.

3. Performance Indicator

It is important to measure how effective the campaign is and what the ROI will be. So there have to be strong metrics that have to be set before launching. These metrics are engagement, followers, hashtags, website traffic etc. You will need to figure the performance indicators that you will be using for your brand and products.

4. Authentic Influencers

While using influencer marketing, it is extremely important to connect with social media figures that are both credible and authentic. There are so many influencers out there, many of them are fake and have become influencers by the way of buying followers on social media. This is can be really bad for your brand. Brands will now have to be even more cautious than before so as to figure out which influencers to work with.

5. Budget

Demand for influencers is only going to go higher and with that, the cost and value of their services will also increase. Brands will have to offer something other than just free products. If that doesn’t happen, influencers will only become more selective about who they work with. So the budgets also have to be increased.

Final Thoughts

Have you tried influencer marketing yet? 2018 is almost over and if you haven’t taken advantage of the most recent trend in marketing then you are wasting a golden opportunity. Make the most of influencer marketing, start by trying out a few small influencers.

One essential tip that is given to every entrepreneur or business owner is: Identify your target audience. For mobile app development, identifying the target audience is extremely important and even more prevalent because of the absence of face-to-face sales.

So if you want to consumers to come forward on their own and download your app, you have to give more than just your 100% to make sure they want what you are trying to offer. Most of the time, selling is not actually about sales, it’s about creating a need. If you need more advice on this discussion, I invite to read again our article Ways to Transfer Website Visitors into Subscribers.

The basics of identifying your target market start with research. A professional app developers Research about the product or the service you are trying to offer, research about the people who would want to use it, research about why or why not people would want to use your products or services. Among all this, try and figure out who really wants your app and then target those people.

That’s your target audience. Whatever you do with your mobile app will then depend a lot on what they like or don’t like.

Why Should You Identify Your Target Audience?

You only get a limited amount of time and resources to develop an app. You cannot spend so much of time and resources in doing mindless development without any prior research. What happens if you finish developing an app but you realize you don’t have an audience who would want to use that app? This happens when the most basic step is skipped: Research. Research solves almost 50% of your problems while developing an app.

Let’s say you are trying to develop a gaming app with a focus on college-going kids. For this, you will start researching what kind of games do these kids play? How much time is invested in smartphones?(Which is almost all the time) What do they do on their phones? Do they really want to play the game that you are making? All these kind of questions will help you figure out a target market.

When you know your audience, the game turns largely in your favor. It doesn’t matter if the group of audience is small. At least you are sure that they will download your app and use it. Other people who are not in the list of your target audience, will then get to know about the app through word of mouth publicity or advertising. That way you can slowly grow your app further.

Read also: A Guide to Help you Increase and Generate Leads Through Hashtags

Ways to Figure out Your Target Audience and Reach Them

1. Creating Personas

Creating a persona means developing a fictional character who is ready to use your app. This fictional character will tell you the good, the bad, and the ugly about your app. This character will only help you in exploring your app better.

2. Market Research

Market research covers areas like age groups, demographics, social status, economic status, gender, location etc of your potential target audience.

3. Identify Their Needs

Here you need to put yourself in the shoes of your audience and look at your app from their perspective. This will tell you what’s wrong with your app and what changes it requires.Identifying your target users’ needs is extremely important.

4. Marketing Channels

After figuring out the audience and their needs, its time to reach them. There are various marketing channels out there using which you can get in touch with your target audience. Try every possible channel to get in touch with them.

5. Comparing Results

Now you already have a data that you collected at the research stage of your app. You now also have a report. It’s time to compare the data with the report to check whether you have reached your target audience or not. It might also happen that you started with a specific group of people in mind, but ended up serving a completely different group of people. This way you go off track and your app loses meaning.

The Bottom Line

The bottom line is that there are steps to doing a certain thing. It is extremely crucial that you do your research before you start developing your app. The research will solve most of your issues in the initial stage of development because it will provide you with a target audience. Now the only thing to do is reach them, that is where marketing and advertising come in play.

Hashtags are created and meant for boosting your social media presence. The content is extremely important, no doubt, it determines the energy of your campaign. We also know how important it has become in 2018 to use the hashtags, and being able to use them in the right way.

But brands are often confused as to how to make use of hashtags in order to maximize their social media appearance. This is a common problem prevailing over social media currently, because of which people have often overused hashtags or put them in the wrong place.

Hashtags started becoming popular on Twitter. It’s either a word or a group of words liked to together after the # sign. It is also known as a metadata tag. Some common queries while using hashtags for mobile and web applications are: choosing the right hashtag, the number of hashtags, creating your own unique hashtag, will it work, and how do you know whether a hashtag is trending or not. Today we are going to solve these common queries and talk about using hashtags to increase social media presence and generate leads.

Why Use Hashtags?

It might occur to you as to why it is important to use hashtags for your social media posts?” Though Twitter started the hashtag trend, currently Instagram is one platform that makes major use of hashtags. Let me first tell you that a single hashtag can generate up to 12% more user engagement, on an average.

The hashtags work as a channel which can help the platform in differentiating thousands of posts in order to present to your audience the exact post they are looking for. Some important information also might be given out which remains obscure maybe because you have not chosen the right hashtags. Using the right hashtag will help you boost the outreach and improve user engagement. Hashtags help you in shaping up a more positive and brand-oriented image.

Variety of Hashtags.

  1. Brand. A brand hashtag uses either your company name or the brand tagline. You can use these hashtags to know what’s being discussed or posted about your brand online.
  2. Campaign. These hashtags are specific to a particular current marketing campaign. These hashtags can be used on different platforms to bring together the marketing efforts and spread the campaign at a greater level.
  3. Content. These hashtags are content or post specifically. These hashtags can be helpful in improving the SEO of your content and finding new leads.

Using The Right Hashtags To Generate More Leads

  • The use of right hashtag often depends on the social media platform you are using.
  • In case you are launching a new product, you can make use of a campaign hashtag that is specific to your product or service.
  • You must know the topics that are currently trending on the internet. Google Trend can help you with that.
  • Focus on industry-specific hashtags. This would improve user engagement from people within the industry.
  • Location-based hashtags also prove to be useful to content with people from a specific location.
  • A hashtag has to be short and sweet, no more than three to four words.
  • A hashtag should be used as a seasoning, not an ingredient.
  • Do not jump onto pointless hashtag bandwagons only to promote your service or product.
  • Make use of hashtags for events, product launches, marketing campaigns etc.
  • Keep a record of all the hashtags you are using.

The Number of Hashtags That You Can Use.

There is no specific amount of hashtags that you must or must not use. The number of hashtags often depends on the industry you are working in, the audience you are focusing on, and the product or service you are trying to promote. For this, you must go ahead with the trial and error method. There is no formula to this. Workout different number of hashtags over a period of time and figure out which ones work for you.

Creating Your Own Hashtag and How to Make it Work?

Creating your own unique hashtags has become the norm today. So you can commit yourself to a particular hashtag strategy and try to see if that hashtag works for you or not. Insights on your posts or the social analytics can help you determine the virality of your post and how to make it more efficient and improve user engagement.

Takeaway

Hashtags have become an integral part of a marketing campaign with different hashtag strategies for different social media platforms. Keep a count of your hashtags and analyze them constantly. Do not shy away from hiring experts for using hashtags. What strategies do you use? We at Nimblechapps can help and you can talk to our expert here.

In the digital age, social media is one of the best channels that can be utilized by brands to interact with their customers. The size of the company doesn’t really matter here. Social media can definitely help a brand get recognition through its channels, irrespective of the size. There are several other marketing and promotional channels which can be utilized, but social media is something that connects to almost everyone, so it is easier to reach people through that.

Through social media startups and developers are offered cost-effective ways of generating a buzz. The trick is to use the right amount of social media and leveraging the medium in particular ways. Social media strategy must be developed for this, and for that, the marketers will be required to do some research.

Let’s jump into how developers can leverage social media.

1. Identify Your Target Market

The first and foremost step is to identify the target market you are focusing. You really need to know who are the people who are going to buy your products and services and approach them. Once you are clear about the demographics, you will be able to reach the customers better.

2. Make a Strategy

The target audience will themselves give you ideas about what you need to do without your social media campaign, of course, indirectly. You will then have to create strategies to achieve that goal. Know whether you will have to use ads and influencers? Or what content you will be posting and how often you will be doing it?

3. Create Value

Social media is a medium where you must create some kind of value. Offer the right content that is targeted towards your demographics. Make sure what you are saying is reaching to your customers. Information that is valuable will only be given attention, everything else is just spam on social media. You can create value through videos, pictures, guides, and infographics.

4. Use The Tools Properly

Social media offers several tools which are considered to be hidden, but if you do proper research and are well-versed with the social media platforms you will know how to make use of those tools. These tools allow you to post great content and ideas and spread them over all the social media platforms. Social media is not just about posting content, but posting content smartly.

5. Tracking Your Competitors

Social media is a good platform to see what your competitors are working on. Keyword research helps with tracking your competitors the most. It’s not at all a bad idea to be influenced by your competitor’s social media tricks and using them for yourself. But be smart while using it for your own. You can use those tricks and try and make them better in your own way.

6. Networking

Social media is the best place to network with all the right kinds of people and brands. This can help you gain a lot of followers and influencers without even spending money and resources on it. Networking with influencers means that you are covering a larger number of people, a bigger demographic. Choose the right influencers and make the right connections with them.

7. It’s Not About Promoting

Social media is not always about promoting your product or brand. Promotion is just a little part of social media, the other part is to create something of value and making connections over the platform. Don’t always make silly efforts at trying to sell your products to people. Follow the right techniques and people will buy your products.

8. Be Patient

Social media doesn’t give instant results, at least when it comes to increasing sales. You can give out the best content, influence thousands of people, connect with some of the best influencers, but the results can take a bit of time to show up for which you will have to be patient.

Take Advantage of Social Media

There are several social media channels available where you can start by getting in touch with your target audience and influencers. But don’t forget to create a strategy and follow it. These tips can help app development companies leverage the social media platforms to grow among in the industry. Follow these trends and your mobile app will go places.

Media and entertainment are one of the biggest industries in the world. The advent of mobile apps has made it difficult to keep it away from any major industries. Thanks to mobile apps and the internet, the media and entertainment industry is only growing. Major channels, production houses, publishing houses in the media and entertainment industry are going digital and having their own apps. This is because there has been a big shift of audience from TV to the internet. There is still a large amount of the population that watches TV, but with the mobile apps, they can now access the same channels on the internet.

That is a great news for mobile app developers - until a few years ago, mobile apps were not as widely accepted by the media and entertainment industry as it is now. The industry has realized that to be in touch with their audiences and to be on par with them, it is extremely important to offer them their own mobile apps. This is done because a large number of people are on the run and they want something as convenient as a mobile phone which they can carry anywhere and look at. A mobile application gives the audience this kind of freedom.

We are going to discuss some major reasons as to why the media and entertainment industry going mobile is important and how it is going to be affected in the process.

Also Read: What Developers Need to Know About GDPR and How To Create a GDPR Compliant App?

1. Why Do We Need a Mobile App?

With the advancements in technology and people being constantly busy on their phones, there is a need for something which people can access or look at while on the go. The mobile apps can provide you with information, news, entertainment anytime and anywhere. Having a mobile app for your channel, or production house, or publishing house only makes it easier for your audience to follow you.

2. Know What’s Working

With the usage of mobile apps, people are not restricted to time-slots or geography. It’s not like TV. The industry has become 24x7, thanks to the mobile app. It is a good access point for users but it is also a good way for the publishing or production houses to know what’s working and what’s not working. If a particular concept is not working on TV, the same can be offered over the mobile app and then they can see if the reception and validation of that particular concept have changed or not. This way, it is easier to release content on a medium that is not too large and see if it’s being accepted or not.

3. Access from Anywhere, Anytime

A few years ago, a person sitting in a country in Asia was not able to access particular shows or content on the TV which was produced in some other country or continent. But thanks to mobile apps, a person sitting anywhere in the world can get access to almost all kinds of content, no matter where it is produced or created. A mobile app has made access to content extremely easy.

What Effect will the Mobile Apps have On the Media and Entertainment Industry?

The best thing about this will probably be that you will get all the news, information and content on your phone which you carry with yourself almost all the time. So there’s no way you will be missing out on any important updates.

You will be getting news and information about the world while sitting at your desk. You wouldn’t need to move. You’ll just have to work your fingers. This is going to bring the people all around the world closer. Interaction will increase and with that borders or other barriers can also be ignored.

Entertainment will be available at your fingertips. The latest music, movies, TV shows will all be available anytime and anywhere. You don’t have to worry about running home and catching it on TV on time. You can watch it later whenever you get free time.

There will be more opportunities for people in the media and entertainment industry. The film industries and television broadcasting agencies put a ban on some content or censors content claiming it to be not suitable for the audience. But there will be no such restrictions on a mobile app. The material on the mobile app is never too much, it is only content driven. This is one of the best parts about accessing content using a mobile app because there is no censorship. Everything is out there in the open.

The Future

Mobile apps have started enjoying the popularity in the media and entertainment industry now. This is only going to increase over the next few years and the media and entertainment industry will be having more and more mobile apps for presenting information and content. Mobile technology is a true boon for the media and entertainment industry.

This is also a great opportunity for mobile app development agencies. Would you like to know more about developing an entertainment mobile app? Contact us.

Getting 100,000 visitors to the website is just awesome. But if your conversation rate is low, all the traffic won’t do you much good. That’s why it’s obviously critical to focus on converting your traffic into subscribers.

So how do you do it…?

Here are 7 ways to convert website visitors into subscribers.

Quality Content to Match Query Behavior

We know Google assess the quality of the web page. But what exactly Google really wants to present to searcher’s eye. Therefore, it is significant to generate high-quality content that matches user intent. This type of content will rank at the top and more over it will drive targeted traffic to your website.

Make Use Of Right CTA:

Call to action (CTA) can be the distinction between having content that only your visitors could consume versus content that results in your visitors taking an action you want them to make. The CTA is great because it just doesn’t ask your visitors to subscribe---it entices them. With the right mix of attractive content and the perfect CTA, you have a great advantage to convert more visitors into subscribers.

Center Of Attention of Design for Subscription:

Making a good choice of them to present content is the key to attracting visitors and getting them to subscribe. Be more creative. Instead of putting CTA’s everywhere, use to one or two and let the design do the talking.

Types Of Special Content:

Unreliable types of content you publish will help you reach different audiences. Infographics Videos Case study Experience News Tutorials Compilations By using subscription button as a CTA and you’re good to go.

Make Use Of Lightboxes:

Highlighting your CTAs can be more excellent by using a lightbox and focus on subscribing. Lightboxes don’t always work well for a purchase –because they occur so quickly when visitors may not be ready, but asking for subscribers works great.

Advertise Your Subscription:

Huge numbers of people use Google to search for a solution to a problem or to learn something. If your content successfully helps those people---- while also promoting a service or product you sell – then you will hit the jackpot. Give readers the idea of how to solve a problem, but ask them to

Subscribe For More Tips.

HubSpot is a master at this. The publish headlines that would apparently solve a problem, letting you a taste of their solution, but then ask you to do something else…..

Evaluate Your Content:

Once you have more numbers of subscribers, don’t screw up…! Make sure you keep them for sure. Focus on your content, especially, analyzing your content Some measures suggested on metrics: SEO Metrics Content Marketing Metrics & KPI

For example: If increasing number of subscribers was the goal of last month, then a scrupulous view will be analyzed what failed and what worked better. This will assist in adjusting and creating a sustainable strategy for the coming month.

Fina Thought

If you receive more visitors then it is obvious to feel awesome. It can be done through these measures i.e by creating the best quality content to match the search intent which will rank well and attract more subscribers. However, the right CTA is also very essential to demonstrate value to your targeted audience and also with the best design for subscriptions. It is where the theme and design will do the rest of work with different types of content like infographics, videos, case study, news etc. Making use of lightbox is also very much needed which intend to solve problems and provide the best solution and tips for a further subscription. This will be to analyze the written content to help you know which methods or topic have worked best and which one to repeat later.

Though Conversion of the website into subscribers requires great care and continuous effort. Due to continuous fluctuation in the taste of consumers and technological trends, every company must assure to get an update with advanced trends. According to experts, with Google’s incessant update towards design and content – this is based on the thorough research on consumer’s query behavior and how to satisfy them within 30seconds. It gives rise to incredible UI Design and informative content- the balance of which guide customers throughout the website browsing.

Few Healthy Tips

However, there are a lot of companies that provide such services. If your website or CTA is not according to modern customers, then there is no worth of having a website. It is just like owning a house in the forest and asking every guest to come in. Ultimez Technology is an advanced Web Design Company offering great designing services including UI Design, digital branding, and content promotion. Let your customers love you to ensure Google loves you to present your website on its SERP. Well before acting upon converting visitors into subscribers, ensure that it contains all the material which visitors like to see and follow

Being one of the trusted search engine optimization providers in the country, SEO Hacker is using the cutting-edge SEO tools and best techniques to deliver exceptional service to their clients, making sure that they land in the first page of search engines, such as Google. They make sure that they are well-informed and adaptive in the continuous update of Google’s algorithm.

Just like any other industries, SEO undergone several changes and innovations since its inception. These updates drastically transformed how the game is being done. As an SEO enthusiast or expert, it is essential that you are equipped with the current trends and updates to be able to stay on the track and reach your goal. Here are few of the several significant changes in the search engine optimization industry that you need to be acquainted for.

Content Marketing

Did you know that the content is considered as the soul of a good SEO? This is why content marketing is needed more than ever. A compelling and credible content is a surefire way to optimize your website and draw heavy traffic into your website.

Content may come in various forms. Here are some of the types of content you might want to incorporate into your website.

- Blog posts

- Guides

- Infographics

- Podcasts

- Videos

Make sure to consider your target audience first before crafting your content. The type of content should be helpful to your target audience and clearly sends the message you want to convey.

Social Media

For the past few years, social media has been growing and drastically transform the way people communicate, may it be personal or business, and socialize in the web. Incorporating social media into your SEO techniques will surely help you attract visitors into your website since a lot of people preferred social media as their platform of either communication or entertainment. Here are few of the advantages of utilizing social media in building your brand:

The range of positive impacts of social media in SEO industry will surely grow in the coming years. As a digital marketer, you should be able to be well-informed in the changing trends in social media so you can fully utilize it and integrate into your SEO strategies.

The Shift From Desktop To Mobile

For the past years, the percentage of mobile users grows significantly. And with this, it gives us a hint that mobiles are here to stay. Therefore, mobile marketing will become one of the efficient marketing strategies in the business scene.

In fact, in April 2015, Google had released brand new mobile-friendly ranking algorithm. The goal of this innovation is to boost the ranking of the mobile-friendly pages in the Google’s mobile search results.

Digital marketers should be able to align their SEO strategies with the growing shift in the mobile. For example, the accelerated mobile pages or AMP is an open-source coding system, which aids publishers or mobile marketers to appropriately load their website in a certain mobile device, as quickly as possible. This should be used by digital marketers to make sure that their website will be loaded efficiently in different mobile devices and provide an excellent user experience.

The industry of SEO continues to change and grow at lightning speed. Mentioned in this article are just few of the significant changes we have seen in SEO industry for the past years. With this, search engine optimization will surely remain as one of the biggest thing in online community in the coming years.

Being efficient in the SEO industry is not an overnight success since there are no shortcuts in learning and adapting to the trends and updates of this growing industry. Hence, being acquainted with the changes will certainly help you reach your goal.

Source

The business sector is becoming more competitive with the help of new technological advancements. The internet, especially, has become a playing field for companies to get potential customers from. This is the reason why most of them have turned to various tactics like SEO. Those in the Philippines are even utilizing it to bring traffic to their websites.

It is important to note, however, that this cannot be easily done. It is not that simple to be seen on the top page of search engines like Google. But it is also not entirely impossible. Here are some tips to help you do it:

Produce Unique Content

Producing unique content should be number one on your list in order to be seen on Google’s first page. Remember that there are too many websites and blogs on the internet, which is why it’s vital for your posts to stand out amongst the competition.

Also, don’t underestimate the power of producing contagious content for it can very much catch the attention of people, who will surely link your website and blog to their friends through various social media channels.

Off-page Optimization and Backlinks

Off-page optimization or the practice of building links is an important step to carry out, if you really want your website to rank high on Google. Essentially, it’s the one thing SEO experts can agree upon. They say that it can pretty much attribute to a successful SEO campaign 80% of the time.

Backlinks, basically, are the key driving force in this technique. Here are some tips when producing them:

Competitor analysis

You must begin your link building process by assessing your biggest competitors. Analyze and match the majority of the links they have already posted. Then, find a way to create links they have not made yet. By doing this, you can gain the attention of their readers and easily surpass their rankings.

Guest blogging

The general idea for guest blogging is to obtain a link to your webpage posted on a blog/website that has already been established. These links are difficult to acquire, which is why they carry a large weight in Google. Take note that it is important to establish a good relationship with a network of people willing to reference your website in their content.

Join a site with a social networking component

Websites like Delicious, StumbleUpon, and HubPages facilitate collaboration and interactive information sharing. They would let you post backlinks on your articles – which you will post on their sites – to help you create links to your website. Just make sure you don’t post duplicates on these pages because they will just get filtered out in the end.

Online testimonials

Another great way you can create backlinks from legitimate websites is by always providing online testimonials to your business partners, vendors, and suppliers. It would especially help if you include strategic keywords into them. Don’t forget to hyperlink them back to your own website, particularly on the appropriate webpage.

Link request to your network connections

Building a good connection with your network is important, especially since it can provide a great opportunity for backlinks. Ask these people, including your friends, family members, business contacts, distributors, and even your school if they could possibly create a link to your website on their own webpages. Chances are they will give you one, if you have been good to them.

Register with Google Search Console

Lastly, you need to register your website with Google Search Console. It is a free service that enables you to do the following:

  • Provide you with an index of your website and its sitemap
  • Check all your backlinks
  • Make sure Google is not encountering any errors with your website
  • Inform Google if your website has different versions for various countries
  • View all the search queries that drive traffic to your site

Aside from all that, registering your page in it will notify Google that your website actually exists!

Keep all these things in mind and follow them through so your website can go from being lost to being posted on Google’s first page!

Are you a solopreneur looking for clients? Or a consultant trying to build a brand? Or a small business looking to pick up your digital marketing game?

There’s a lot of information out there and it’s easy to get confused on where you should start. I know that because I work with thousands small business customers and speak with several new customers on a daily basis.

So, I’m writing this article to provide you with a very simple and straightforward way to begin your Digital Marketing journey. I’m assuming you are starting from scratch and so if you are an advanced user, this probably isn’t the right article for you.

And yes, you can do your first marketing funnel for free. Once you’re confident of the process and the strategy, you can decide on a marketing budget to grow your business.

The 3 steps for your Digital Marketing Funnel are:

Step 1: Get Traffic

The first place to start is social media. I would recommend Facebook as a starting point for Solopreneurs and Small Businesses. Nothing like friends and family to help you get the word out when you’re starting something new.

As a side note: If your category is beauty, health, fashion, wellness etc. then Instagram is a good place to be. Similarly, if your categories are B2B, technology, content etc. then Twitter is good for you.

But, coming back to Facebook, here’s what you have to do to be able to generate traffic.

Offer something of value to your audience for free

Think of any resource – it could be a checklist, an e-book, a spreadsheet, a short video, a paper, free credits or whatever you think could generate excitement and curiosity among your target audience.

Any of your audience members can download or access this resource once they have provided their contact details (the email address is the most important).

Create a post on Facebook to promote this offer. Tell your mates to like the post and share it among their friends too.

Once you’ve started getting a few clicks, I would suggest you invest $5-10 in the Boost Post option in Facebook. This will get your offer to reach thousands of people and you will see a small stream of visitors. Which brings us to the next step - what happens once someone clicks on your offer?

Step 2: Capture Leads

When a visitor clicks on your Facebook post, you need to direct them to your campaign page or as we marketers like to call it – a landing page.

On average, 99.7% of visitors leave a landing page without ‘converting to a lead’. You have a fraction of a second to make an impression so it’s worth the effort to build and nurture high-converting landing pages.

Build an awesome Landing Page to Convert Visitors to Leads

The sole purpose of the landing page is to convince the visitor to take up the offer in exchange for leaving their contact details. It’s important to keep it one-dimensional and to cut out any distractive elements. It’s natural to want to add options and variety, but I’d urge you to be brutal about this one.

Make the headline hard-hitting. It should cut through the noise and be crystal clear. Make sure the page is fast-loading as people start leaving as soon as they see a page doesn’t load in the first 4 seconds.

You have got to make the page mobile-responsive as most people will be browsing Facebook on their mobile phone when they click on your offer.

Make the Call to Action prominent and compelling. Make the button big. Make it colorful. Have a catchy phrase rather than a standard text.

Make sure you add credibility to your brand – customer testimonials, media mentions or anything that will help convince the visitor that you are a reputed brand.

Finally, once the visitor has clicked on your button or filled in your form. You need to have a ready-made, automated journey set up for that visitor. In other words, begin nurturing and converting those leads.

Step 3: Nurture and Convert Leads

As soon as the visitor has clicked on the button on your landing page, they will expect access to the resource that you promised. Instead of directing them to the resource page, I suggest that you send them an email with the link or with the resource as an attachment.

This is for two reasons – first, it is a validation of the user’s email address and second, it’s a signal to the customer that you’ll be sending him/ her emails from now on.

For your first Marketing Funnel, I recommend an email service provider like Mailchimp or Benchmark. They both offer up to 2000 contacts and 12000+ monthly emails for free. So, you will have plenty of opportunity to test out the products.

Once you sign up, you can set up autoresponder emails. So you can set up an email trigger so that any-time someone signs up for your offer, the email provider will automatically send them the email with the resource you offered.

They provide easy ways to integrate with your landing page such as a sign-up form which can be embedded directly on your page.

My recommendation is for you to create a series of onboarding emails which help the target audience members understand you, your brand and your products/ service in detail. Don’t forget to make it easy for them to get in touch with you to talk about their requirements.

To Conclude,

So, there you have it. A 3 step marketing funnel to get you started.

All three steps can be done for using free tools that will help you automate the process.

Once you start your campaign, you can add in a little budget. But, make sure you measure your results so that you can calculate your cost of acquiring your customers. You can tweak and optimize as you go along. In the meantime, I hope this gives you a good starting point!

The use of social media has grown exponentially in recent years, as per Pew Research. Brands are catering to a wider range of consumers, including the younger generations who have not been exposed to marketing before. Identifying what echoes with each generation and using those insights to devise content strategies will be key for brands to increase their revenue and strengthen their brand equity in 2022. 

Due to increasing demand for e-commerce, brands are making it their number one priority across verticals. The digital marketing trends for 2021 are based on two defining factors, but with diverse concepts. The main idea is humanization, confronting real issues and creating content to match the individual. The other is mechanical and technical improvisation, working on the secondary aspects like SEO and how you work on campaign details that are not known to your target audience. 

In this post, we will discuss the digital marketing trends of 2022 to give you a push in your marketing efforts. So you are free to use the marketing trends when you are creating your custom digital marketing strategies in 2022 and beyond. 

Current Scenario of Digital Marketing in the Marketing Industry:

Source

Digital marketing is one of the most popular topics currently. Five years ago, AI seemed like an elusive future, and now AI is common in the marketing industry. It is now possible to use AI to automate your ad buying, which enables you to narrow down your audiences. Conversational marketing facilitates a one-to-one conversation between customers and digital marketers. Voice search and smart speakers have changed the way people used to search and it is imperative to optimize your content for voice searches to create new opportunities.

The advent of browser push notifications, AB Testing, interactive content, video content and more have evolved digital marketing. Marketing professionals find new ways to efficiently target their audience which is the main reason for the growth of the digital marketing industry. If you are in one of the digital marketing services, your professional growth will depend on your skills. It is crucial to move ahead with the industry and update yourself to be successful. In marketing, the day you stop learning is the day you stop growing and start getting stagnant in a dynamic industry. 

Factors that will affect Digital marketing in Future:

Let us now check out the factors that will affect digital marketing in future.

1. Complex Consumer Purchases

Consumers use different types of media for buying decisions from YouTube to Instagram. It is becoming difficult to segregate them in a single box like it used to be. The usual categories like high end/low end or mainstream are slowly vanishing. It is now difficult to categorize people into a single box. A single consumer can now easily buy a high-end product and a low-end product at the same time. Users choose which products to purchase with an unbalanced mix of impulse and rationale. Brands need to keep this into account as there is no one-size-fits-all scenario anymore.

2. Rise in Personalization

Thanks to social media, most brands now offer custom products and designs. This trend is growing and reaching a number of industries including technology and healthcare. Doctors have been treating the patients in the same way but with a touch of personalization in terms of age, sex, medical history. We think many other industries are going to follow this trend.

3. Mobile Communications

There have been rumours about WhatsApp giving Facebook its users’ contact details to provide targeted ads. Agreed that getting a message about your favourite product may seem scary, so is telemarketing and that is still prevalent. Watch out for brands to communicate with customers through their mobile devices. 

4. Accurate Metrics

Till now, identifying and measuring the impact of their strategy has been difficult for marketers. Now, there are various ways to measure online activity including likes and comments on Facebook, clicks on blogs, views on YouTube videos and more. Recently Facebook was put in a spot of bothering about amplifying data about how many videos were viewed on their platform. Due to this many advertisers spent a lot of money on the platform thinking they are getting a good ROI from their campaigns. Measurement will never be accurate but the idea is to keep the error rates as low as possible. It is not possible to see who checks an ad and pulls out their credit card to buy a specific product. This will be a dream come true for marketers. 

2022 Digital Marketing Predictions Every Online Marketing Agency Should be Prepared for:

Now we will take a look at the digital marketing predictions every digital marketing agency should be ready to use in their marketing campaigns in 2022.

1. Use of AI in Digital Marketing

Artificial Intelligence is used by businesses across all industries like retail, banking etc. AI is being touted as one of the most efficient tools for marketing. It not only automates repetitive tasks like reporting on website traffic but can also recommend keywords to optimize a company’s organic search ranking. Moreover, it helps to predict what users are like to purchase in the future depending on their prior purchases and browsing history.

By 2022, it will be crucial to leverage AI with SEO and other digital marketing strategies if you want to rank higher on search engines. AI is changing the way digital marketers approach marketing and businesses should consider making the most of this technology too.

2. Use of Chatbots and Voice Assistants

Digital voice assistants like Alexa, Siri and Google Assistant are becoming popular amongst consumers. According to industry experts, the market value of voice-based shopping will be 40 billion by 2022, and consumer spending via voice assistants will reach up to 18%. Most businesses have started using Chatbots to help streamline customer service needs for effective customer handling on social media channels, email marketing and other digital channels.

Chatbots are perfect to respond to customer queries with little to no human interaction from the brand. Chatbot responses are generally powered by Artificial Intelligence (AI) which provides the chatbot with an actual personality. This makes it fun for customers to interact with companies using chatbots as opposed to communicating through social media. Chatbots are the perfect option to offer customers a customized and enjoyable experience so they will want to interact more with your brand. In 2022, most brands will need to include chatbots in their digital marketing strategy to improve customer interactions and take it to the next level. 

3. Mobile-First Approach

As more users are now using smartphones and tablets rather than desktops, brands need to build mobile-friendly content that will rank higher in search engines. Mobile marketing strategies start with optimizing your website’s design so that it automatically adapts for smaller screens or builds a separate app with your business information to be downloaded on mobile devices and tablets.

It is a necessity to use a mobile responsive design for your website or app that will enable users with any device to easily access your website. AMP or accelerated mobile pages is the perfect solution that makes content load faster on mobile devices. If you trust in our judgement, mobile-first marketing will be the most important trend for businesses in 2022.

4. Omni-Channel Marketing

Customer engagement today can be a lot different than it was ten years ago. Today, there are multiple channels to interact with your customers and you do not need to rely on websites and cold-calling. Omni-channel marketing can involve building a blog, website, social media, and WhatsApp presence along with hosting events or trade fairs. 

It is not enough for businesses to prioritize just a single channel. They need a unified approach that will enable them to craft content for each channel while maintaining their brand voice. In 2022, brands need to build a strong customer base by using multiple channels for marketing and communication. 

5. Marketing Automation

With advancing technology, marketing automation tools are getting more popular than ever. Marketing automation makes it possible for marketers to automate boring and repetitive tasks using a number of marketing channels.

Automated tasks are saving time compiling data, managing social media posts by prior scheduling. Also, it sends out email templates to users who have not opened your emails in the last few days. In 2022, marketing automation will be crucial for brands as it enables marketers to spend more time on strategic tasks.

Conclusion:

The digital marketing trends that we have mentioned above are not the only trends in marketing. But, these trends are a great starting point to plan your strategy for 2022. In 2021, most marketing agencies improve their results simply by shifting more resources to social media and local search. Moreover, they can create custom content for personalized and interactive content for their customers. These trends can help you take your traffic to the next level, generate more sales and improve your ROI. Apart from that, it can also help in customer retention which is more important than acquiring new customers today. Let us know what you think about the latest trends in digital marketing in 2022? What is your favourite digital marketing trend? We would love to know your thoughts in the comments section below. 

The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.

Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media. 

Current Social Media Marketing Trends Most Agencies are following:

Source

Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers. 

1. Influencer Marketing

Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns. 

2. Social Media for Customer Service

Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help. 

Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner. 

3. Use of Stories

Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.

Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs). 

4. Alternative Platforms

Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.

One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.

To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience. 

5. Augmented Reality

The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media. 

7 Social Media tips and Predictions to look out for in 2022:

1. Micro-Influencer Marketing

Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.

We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic. 

2. Artificial intelligence

Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:

  • Email marketing
  • Keyword research
  • Content optimization
  • eCommerce transactions
  • Product recommendations

Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.

At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond. 

3. Agile Marketing

Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:

  • Reviews
  • Games
  • Quizzes
  • Videos
  • Surveys
  • Contests

4. Voice Search

Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.

As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.

5. Live Streams

Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.

With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too. 

6. Short Video Content

It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.

7. Data Protection

Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023. 

Conclusion:

The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.

That are very few things out there that are subject to rapid changes due to word-of-mouth. Marketing technologies are one of those. No matter how you feel about it, whether you like it or not, you can’t really ignore digital marketing because you need it to run in any kind of business.

When it comes to having a marketing or digital marketing strategy, there are no pre-defined rules or universal strategies that can be followed. More understanding comes when you Hire digital marketer to discuss blockchain is relevant to digital marketing. But there is a way to get there. Now that the internet is everywhere and is available to almost everyone, it must be asked where all the information is being stored, it being used by digital marketers or others, and who all are receiving benefits out of it.

The major control of digital marketing lies in the hands of those having the maximum amount of data and running the biggest exposure platforms. The influence of the evolution of marketing is then leveraged by these huge platforms.

Blockchain as a Part of Marketing

Today we are going to talk about how new ways of marketing products and services are contributing to digital marketing, blockchain ads in particular. The blockchain is said to be a potentially boundless set of digital records that are created, stored, and utilized by a wide set of users. Different industries are taking help of blockchain-based technologies. This is mainly because of the approach it has towards security. The financial and data-driven sectors of the economy have had a huge impact because of blockchain.

What is Blockchain?

When a set of records is grouped together successively in a fixed order, it is called Blockchain. The addition of blocks and also each transaction on it is registered in the record. When a new system is added, all the information and transaction data stored already is shared with the new system. Blockchain is designed in a way that makes the data secured.

How Blockchain is Relevant to Digital Marketing?

  • Blockchain doesn’t have to allow permission. There is no authority required in order to let anyone join in the blockchain.
  • There is a visible time-stamped data that is present on all the nodes which makes blockchain transparent.
  • Blockchain is rigid and set, so none of the data on it can either be changed or erased. They will all have copies.
  • The data available of blockchain is distributed and available in multiple places.
  • The parties involved here need to be consensual and must agree on the data.
  • The parties involved here can in no way affect or destruct the system as it is easily sustainable.

Is Blockchain Disrupting Marketing?

Digital ads, often known as relative marketing, is done on the basis of information received about the users. The circulation of digital ads is done by the advertiser, publisher, and user. These parties come together to create an ecosystem of marketing relationships. But there are often trust issues and frauds occurring in this system. The question that arises here is why does this relationship gets so tangled? It is because the manufacturers are unable to reach the clients on their own. This is where the ad industry comes into play.

Blockchain technology can provide data privacy, transparency, and security, which can completely change the whole advertising scenario. User data is stored securely on blockchain but it is then protected by cryptography. Blockchain is much safer than most platforms even though it is hackable.

Most ads are not even relevant to its potential customers. Personalized ads often miss the target because of the lack of a conscious user involvement with advertising. Both advertisers and users are affected by this. Blockchain-based marketing systems introduce decentralized networks of advertisers, publishers, and users who are all equally interested to be a part of a valuable trade-off. So this way, brands can reach their potential customers and others as well.

Takeaway

Blockchain is definitely interrupting the ad industry and digital marketing, but mostly in a good way. It is bringing in a better design and system along with it. Blockchain provides both logical and practical solutions to digital marketing issues. Blockchain is a single-source and transparent ecosystem which solved so many issues which are nearly impossible to do now.

Blockchain acts more as a self-cleaning mechanism for digital marketing and advertising. Blockchain-powered solutions are highly capable of offering more insight into digital marketing by the way of exploration and experimentation.

Now go!

If you would like detailed information about Blockchain, get in touch with us and our team will help you realize it. Let us know in the comments below or tweet me @nimblechapps.

Now that the markets have become increasingly competitive, it’s becoming extremely difficult for B2B businesses to manage AdWords effectively. The competition is high but the search volume is low. This will result in an extremely costly Cost Per Clicks.

According to Google, the 20% of All Queries are Made by Voice. AdWords are also time-consuming and hard to optimize. Running ads while making use of AdWords proves to be more expensive than running ads on any other social media platforms. So if you are not optimizing your account, the cost of an ad will add up faster.

1. Create a Budget

Deciding on a budget will be the first step towards optimizing your AdWords account. You must consider a few things while deciding on a ads budget. Firstly, set a particular amount that you would like to give towards AdWords for the year. Now depending on the business and industry you work in, check when do you have high-conversions and when the conversion decreases.

Google Analytics will give you a better understanding of typically slow periods for your company. Once the annual budget is set, decide the daily budget. Hire different professionals for this.

2. Using Negative Keywords

In order to make the best use of your budget, you will have to look out for any new keywords which are relevant to your business or industry. Look out for any term or phrase that is considered negative. The keywords that are not relevant to your product or will not lead to conversion are known as negative keywords. Make use of the Search Terms report. There are two types of searches you should place in your negative terms list.

Let's Find Out What's New! Development and Distribution of Custom B2B App for iOS

  • Irrelevant Searches. An irrelevant search is the one which is basically a direct result of having used a very broad phrase match. These are the kind of searches that have nothing to do with the products or services your business has to offer. When there is an irrelevant search, you will end up blowing all your budget on traffic that is never going to convert.
  • Unqualified Traffic. Another type of search that you should exclude is unqualified traffic. When an individual is at the research phase of the sales funnel and is not actually ready to make a purchase, then that is unqualified traffic. Focus on search quality in order to convert people. This also depends on the product or service you offer, the business or industry you work in, whether your brand is local or global.

 

3. Ad Extensions

Ad extensions will help your ads with more room on the search results. The extra text on the ad makes you standout and provides more information which leads to more value. Making use of ad extensions will also increase your CTR. You must use extensions and test new ones to convert a higher rate for your business.

 

4. Competitor Research

Taking a look at what your competition is working on is important. This will help you provide the best value and also find better opportunities to boost conversions. You will know how your competitors are working and that will give you an idea on how to improve your functions.

 

5. Landing Pages

You need to build your landing page for mobile users first, as that is where the majority of searches come from. Your design should be able to provide an overall positive user experience. Performing an action must be easy for the user. Both your ad copy and the copy on your landing page must be the same. If you are using a banner ad, the imagery and the colors should also match. Both your ads and landing pages must have a uniform design.

 

6. Targeting Locations

It is important for a local business owner to set a targeting location. This way the AdWords are only shown in certain locations. The location can be set by town, city, state, or country. Setting a location will be helpful as you will be able to avoid users from regions where your customers don’t exist.

 

Concluding Note

 

Every company wants the best and would want to make the best use of AdWords. Every click counts and relevant clicks are even more important. A business must do anything and everything is its control in order to improve those ads. No doubt AdWords are difficult to optimize.

Now go!

If needed, take help from SEO experts at Nimblechapps who know about AdWords in detail as this will help your business in the long run. Share your thoughts and experiences in the comments below!

The process of obtaining hyperlinks from other websites to your own website is called link building. Basically, the link is a medium for users to navigate in between pages on the internet. The links are used by search engines in order to crawl the web. The crawling happens on individual pages and between entire websites.

(Source)

Many SEO managers agree that link building is one of the most essential steps and also a bit difficult. But if you are able to master the art of link-building, it can help you move ahead of your competition. Our SEO experts at Nimblechapps have listed down some amazing influencer marketing tactics for 2019 which we have talked about in this article.

1. Instagram Stories

Instagram stories have been an important part of marketing this year. Instagram was able to overthrow Snapchat stories in less than a year. Instagram stories have majorly been successful because of the influencers and their work. The influencers have paved a new path for using Instagram stories creatively and reaching more followers. Brands have been able to do a lot of things like tagging, adding links, creating ads etc. Instagram stories have given the influencers the freedom to create content and drive results.

2. Video Marketing

Another big contributor to influencer marketing last year was video marketing. Almost three-quarters of internet traffic is directed towards video marketing. People have started showing less interest in written content and even the attention span is getting shorter. Videos are twice as engaging and effective. Videos also feel more authentic than text. There are going to be more experiments with video in the coming year.

3. Performance Indicator

It is important to measure how effective the campaign is and what the ROI will be. So there have to be strong metrics that have to be set before launching. These metrics are engagement, followers, hashtags, website traffic etc. You will need to figure the performance indicators that you will be using for your brand and products.

4. Authentic Influencers

While using influencer marketing, it is extremely important to connect with social media figures that are both credible and authentic. There are so many influencers out there, many of them are fake and have become influencers by the way of buying followers on social media. This is can be really bad for your brand. Brands will now have to be even more cautious than before so as to figure out which influencers to work with.

5. Budget

Demand for influencers is only going to go higher and with that, the cost and value of their services will also increase. Brands will have to offer something other than just free products. If that doesn’t happen, influencers will only become more selective about who they work with. So the budgets also have to be increased.

Final Thoughts

Have you tried influencer marketing yet? 2018 is almost over and if you haven’t taken advantage of the most recent trend in marketing then you are wasting a golden opportunity. Make the most of influencer marketing, start by trying out a few small influencers.

One essential tip that is given to every entrepreneur or business owner is: Identify your target audience. For mobile app development, identifying the target audience is extremely important and even more prevalent because of the absence of face-to-face sales.

So if you want to consumers to come forward on their own and download your app, you have to give more than just your 100% to make sure they want what you are trying to offer. Most of the time, selling is not actually about sales, it’s about creating a need. If you need more advice on this discussion, I invite to read again our article Ways to Transfer Website Visitors into Subscribers.

The basics of identifying your target market start with research. A professional app developers Research about the product or the service you are trying to offer, research about the people who would want to use it, research about why or why not people would want to use your products or services. Among all this, try and figure out who really wants your app and then target those people.

That’s your target audience. Whatever you do with your mobile app will then depend a lot on what they like or don’t like.

Why Should You Identify Your Target Audience?

You only get a limited amount of time and resources to develop an app. You cannot spend so much of time and resources in doing mindless development without any prior research. What happens if you finish developing an app but you realize you don’t have an audience who would want to use that app? This happens when the most basic step is skipped: Research. Research solves almost 50% of your problems while developing an app.

Let’s say you are trying to develop a gaming app with a focus on college-going kids. For this, you will start researching what kind of games do these kids play? How much time is invested in smartphones?(Which is almost all the time) What do they do on their phones? Do they really want to play the game that you are making? All these kind of questions will help you figure out a target market.

When you know your audience, the game turns largely in your favor. It doesn’t matter if the group of audience is small. At least you are sure that they will download your app and use it. Other people who are not in the list of your target audience, will then get to know about the app through word of mouth publicity or advertising. That way you can slowly grow your app further.

Read also: A Guide to Help you Increase and Generate Leads Through Hashtags

Ways to Figure out Your Target Audience and Reach Them

1. Creating Personas

Creating a persona means developing a fictional character who is ready to use your app. This fictional character will tell you the good, the bad, and the ugly about your app. This character will only help you in exploring your app better.

2. Market Research

Market research covers areas like age groups, demographics, social status, economic status, gender, location etc of your potential target audience.

3. Identify Their Needs

Here you need to put yourself in the shoes of your audience and look at your app from their perspective. This will tell you what’s wrong with your app and what changes it requires.Identifying your target users’ needs is extremely important.

4. Marketing Channels

After figuring out the audience and their needs, its time to reach them. There are various marketing channels out there using which you can get in touch with your target audience. Try every possible channel to get in touch with them.

5. Comparing Results

Now you already have a data that you collected at the research stage of your app. You now also have a report. It’s time to compare the data with the report to check whether you have reached your target audience or not. It might also happen that you started with a specific group of people in mind, but ended up serving a completely different group of people. This way you go off track and your app loses meaning.

The Bottom Line

The bottom line is that there are steps to doing a certain thing. It is extremely crucial that you do your research before you start developing your app. The research will solve most of your issues in the initial stage of development because it will provide you with a target audience. Now the only thing to do is reach them, that is where marketing and advertising come in play.

Hashtags are created and meant for boosting your social media presence. The content is extremely important, no doubt, it determines the energy of your campaign. We also know how important it has become in 2018 to use the hashtags, and being able to use them in the right way.

But brands are often confused as to how to make use of hashtags in order to maximize their social media appearance. This is a common problem prevailing over social media currently, because of which people have often overused hashtags or put them in the wrong place.

Hashtags started becoming popular on Twitter. It’s either a word or a group of words liked to together after the # sign. It is also known as a metadata tag. Some common queries while using hashtags for mobile and web applications are: choosing the right hashtag, the number of hashtags, creating your own unique hashtag, will it work, and how do you know whether a hashtag is trending or not. Today we are going to solve these common queries and talk about using hashtags to increase social media presence and generate leads.

Why Use Hashtags?

It might occur to you as to why it is important to use hashtags for your social media posts?” Though Twitter started the hashtag trend, currently Instagram is one platform that makes major use of hashtags. Let me first tell you that a single hashtag can generate up to 12% more user engagement, on an average.

The hashtags work as a channel which can help the platform in differentiating thousands of posts in order to present to your audience the exact post they are looking for. Some important information also might be given out which remains obscure maybe because you have not chosen the right hashtags. Using the right hashtag will help you boost the outreach and improve user engagement. Hashtags help you in shaping up a more positive and brand-oriented image.

Variety of Hashtags.

  1. Brand. A brand hashtag uses either your company name or the brand tagline. You can use these hashtags to know what’s being discussed or posted about your brand online.
  2. Campaign. These hashtags are specific to a particular current marketing campaign. These hashtags can be used on different platforms to bring together the marketing efforts and spread the campaign at a greater level.
  3. Content. These hashtags are content or post specifically. These hashtags can be helpful in improving the SEO of your content and finding new leads.

Using The Right Hashtags To Generate More Leads

  • The use of right hashtag often depends on the social media platform you are using.
  • In case you are launching a new product, you can make use of a campaign hashtag that is specific to your product or service.
  • You must know the topics that are currently trending on the internet. Google Trend can help you with that.
  • Focus on industry-specific hashtags. This would improve user engagement from people within the industry.
  • Location-based hashtags also prove to be useful to content with people from a specific location.
  • A hashtag has to be short and sweet, no more than three to four words.
  • A hashtag should be used as a seasoning, not an ingredient.
  • Do not jump onto pointless hashtag bandwagons only to promote your service or product.
  • Make use of hashtags for events, product launches, marketing campaigns etc.
  • Keep a record of all the hashtags you are using.

The Number of Hashtags That You Can Use.

There is no specific amount of hashtags that you must or must not use. The number of hashtags often depends on the industry you are working in, the audience you are focusing on, and the product or service you are trying to promote. For this, you must go ahead with the trial and error method. There is no formula to this. Workout different number of hashtags over a period of time and figure out which ones work for you.

Creating Your Own Hashtag and How to Make it Work?

Creating your own unique hashtags has become the norm today. So you can commit yourself to a particular hashtag strategy and try to see if that hashtag works for you or not. Insights on your posts or the social analytics can help you determine the virality of your post and how to make it more efficient and improve user engagement.

Takeaway

Hashtags have become an integral part of a marketing campaign with different hashtag strategies for different social media platforms. Keep a count of your hashtags and analyze them constantly. Do not shy away from hiring experts for using hashtags. What strategies do you use? We at Nimblechapps can help and you can talk to our expert here.

In the digital age, social media is one of the best channels that can be utilized by brands to interact with their customers. The size of the company doesn’t really matter here. Social media can definitely help a brand get recognition through its channels, irrespective of the size. There are several other marketing and promotional channels which can be utilized, but social media is something that connects to almost everyone, so it is easier to reach people through that.

Through social media startups and developers are offered cost-effective ways of generating a buzz. The trick is to use the right amount of social media and leveraging the medium in particular ways. Social media strategy must be developed for this, and for that, the marketers will be required to do some research.

Let’s jump into how developers can leverage social media.

1. Identify Your Target Market

The first and foremost step is to identify the target market you are focusing. You really need to know who are the people who are going to buy your products and services and approach them. Once you are clear about the demographics, you will be able to reach the customers better.

2. Make a Strategy

The target audience will themselves give you ideas about what you need to do without your social media campaign, of course, indirectly. You will then have to create strategies to achieve that goal. Know whether you will have to use ads and influencers? Or what content you will be posting and how often you will be doing it?

3. Create Value

Social media is a medium where you must create some kind of value. Offer the right content that is targeted towards your demographics. Make sure what you are saying is reaching to your customers. Information that is valuable will only be given attention, everything else is just spam on social media. You can create value through videos, pictures, guides, and infographics.

4. Use The Tools Properly

Social media offers several tools which are considered to be hidden, but if you do proper research and are well-versed with the social media platforms you will know how to make use of those tools. These tools allow you to post great content and ideas and spread them over all the social media platforms. Social media is not just about posting content, but posting content smartly.

5. Tracking Your Competitors

Social media is a good platform to see what your competitors are working on. Keyword research helps with tracking your competitors the most. It’s not at all a bad idea to be influenced by your competitor’s social media tricks and using them for yourself. But be smart while using it for your own. You can use those tricks and try and make them better in your own way.

6. Networking

Social media is the best place to network with all the right kinds of people and brands. This can help you gain a lot of followers and influencers without even spending money and resources on it. Networking with influencers means that you are covering a larger number of people, a bigger demographic. Choose the right influencers and make the right connections with them.

7. It’s Not About Promoting

Social media is not always about promoting your product or brand. Promotion is just a little part of social media, the other part is to create something of value and making connections over the platform. Don’t always make silly efforts at trying to sell your products to people. Follow the right techniques and people will buy your products.

8. Be Patient

Social media doesn’t give instant results, at least when it comes to increasing sales. You can give out the best content, influence thousands of people, connect with some of the best influencers, but the results can take a bit of time to show up for which you will have to be patient.

Take Advantage of Social Media

There are several social media channels available where you can start by getting in touch with your target audience and influencers. But don’t forget to create a strategy and follow it. These tips can help app development companies leverage the social media platforms to grow among in the industry. Follow these trends and your mobile app will go places.

Media and entertainment are one of the biggest industries in the world. The advent of mobile apps has made it difficult to keep it away from any major industries. Thanks to mobile apps and the internet, the media and entertainment industry is only growing. Major channels, production houses, publishing houses in the media and entertainment industry are going digital and having their own apps. This is because there has been a big shift of audience from TV to the internet. There is still a large amount of the population that watches TV, but with the mobile apps, they can now access the same channels on the internet.

That is a great news for mobile app developers - until a few years ago, mobile apps were not as widely accepted by the media and entertainment industry as it is now. The industry has realized that to be in touch with their audiences and to be on par with them, it is extremely important to offer them their own mobile apps. This is done because a large number of people are on the run and they want something as convenient as a mobile phone which they can carry anywhere and look at. A mobile application gives the audience this kind of freedom.

We are going to discuss some major reasons as to why the media and entertainment industry going mobile is important and how it is going to be affected in the process.

Also Read: What Developers Need to Know About GDPR and How To Create a GDPR Compliant App?

1. Why Do We Need a Mobile App?

With the advancements in technology and people being constantly busy on their phones, there is a need for something which people can access or look at while on the go. The mobile apps can provide you with information, news, entertainment anytime and anywhere. Having a mobile app for your channel, or production house, or publishing house only makes it easier for your audience to follow you.

2. Know What’s Working

With the usage of mobile apps, people are not restricted to time-slots or geography. It’s not like TV. The industry has become 24x7, thanks to the mobile app. It is a good access point for users but it is also a good way for the publishing or production houses to know what’s working and what’s not working. If a particular concept is not working on TV, the same can be offered over the mobile app and then they can see if the reception and validation of that particular concept have changed or not. This way, it is easier to release content on a medium that is not too large and see if it’s being accepted or not.

3. Access from Anywhere, Anytime

A few years ago, a person sitting in a country in Asia was not able to access particular shows or content on the TV which was produced in some other country or continent. But thanks to mobile apps, a person sitting anywhere in the world can get access to almost all kinds of content, no matter where it is produced or created. A mobile app has made access to content extremely easy.

What Effect will the Mobile Apps have On the Media and Entertainment Industry?

The best thing about this will probably be that you will get all the news, information and content on your phone which you carry with yourself almost all the time. So there’s no way you will be missing out on any important updates.

You will be getting news and information about the world while sitting at your desk. You wouldn’t need to move. You’ll just have to work your fingers. This is going to bring the people all around the world closer. Interaction will increase and with that borders or other barriers can also be ignored.

Entertainment will be available at your fingertips. The latest music, movies, TV shows will all be available anytime and anywhere. You don’t have to worry about running home and catching it on TV on time. You can watch it later whenever you get free time.

There will be more opportunities for people in the media and entertainment industry. The film industries and television broadcasting agencies put a ban on some content or censors content claiming it to be not suitable for the audience. But there will be no such restrictions on a mobile app. The material on the mobile app is never too much, it is only content driven. This is one of the best parts about accessing content using a mobile app because there is no censorship. Everything is out there in the open.

The Future

Mobile apps have started enjoying the popularity in the media and entertainment industry now. This is only going to increase over the next few years and the media and entertainment industry will be having more and more mobile apps for presenting information and content. Mobile technology is a true boon for the media and entertainment industry.

This is also a great opportunity for mobile app development agencies. Would you like to know more about developing an entertainment mobile app? Contact us.

Getting 100,000 visitors to the website is just awesome. But if your conversation rate is low, all the traffic won’t do you much good. That’s why it’s obviously critical to focus on converting your traffic into subscribers.

So how do you do it…?

Here are 7 ways to convert website visitors into subscribers.

Quality Content to Match Query Behavior

We know Google assess the quality of the web page. But what exactly Google really wants to present to searcher’s eye. Therefore, it is significant to generate high-quality content that matches user intent. This type of content will rank at the top and more over it will drive targeted traffic to your website.

Make Use Of Right CTA:

Call to action (CTA) can be the distinction between having content that only your visitors could consume versus content that results in your visitors taking an action you want them to make. The CTA is great because it just doesn’t ask your visitors to subscribe---it entices them. With the right mix of attractive content and the perfect CTA, you have a great advantage to convert more visitors into subscribers.

Center Of Attention of Design for Subscription:

Making a good choice of them to present content is the key to attracting visitors and getting them to subscribe. Be more creative. Instead of putting CTA’s everywhere, use to one or two and let the design do the talking.

Types Of Special Content:

Unreliable types of content you publish will help you reach different audiences. Infographics Videos Case study Experience News Tutorials Compilations By using subscription button as a CTA and you’re good to go.

Make Use Of Lightboxes:

Highlighting your CTAs can be more excellent by using a lightbox and focus on subscribing. Lightboxes don’t always work well for a purchase –because they occur so quickly when visitors may not be ready, but asking for subscribers works great.

Advertise Your Subscription:

Huge numbers of people use Google to search for a solution to a problem or to learn something. If your content successfully helps those people---- while also promoting a service or product you sell – then you will hit the jackpot. Give readers the idea of how to solve a problem, but ask them to

Subscribe For More Tips.

HubSpot is a master at this. The publish headlines that would apparently solve a problem, letting you a taste of their solution, but then ask you to do something else…..

Evaluate Your Content:

Once you have more numbers of subscribers, don’t screw up…! Make sure you keep them for sure. Focus on your content, especially, analyzing your content Some measures suggested on metrics: SEO Metrics Content Marketing Metrics & KPI

For example: If increasing number of subscribers was the goal of last month, then a scrupulous view will be analyzed what failed and what worked better. This will assist in adjusting and creating a sustainable strategy for the coming month.

Fina Thought

If you receive more visitors then it is obvious to feel awesome. It can be done through these measures i.e by creating the best quality content to match the search intent which will rank well and attract more subscribers. However, the right CTA is also very essential to demonstrate value to your targeted audience and also with the best design for subscriptions. It is where the theme and design will do the rest of work with different types of content like infographics, videos, case study, news etc. Making use of lightbox is also very much needed which intend to solve problems and provide the best solution and tips for a further subscription. This will be to analyze the written content to help you know which methods or topic have worked best and which one to repeat later.

Though Conversion of the website into subscribers requires great care and continuous effort. Due to continuous fluctuation in the taste of consumers and technological trends, every company must assure to get an update with advanced trends. According to experts, with Google’s incessant update towards design and content – this is based on the thorough research on consumer’s query behavior and how to satisfy them within 30seconds. It gives rise to incredible UI Design and informative content- the balance of which guide customers throughout the website browsing.

Few Healthy Tips

However, there are a lot of companies that provide such services. If your website or CTA is not according to modern customers, then there is no worth of having a website. It is just like owning a house in the forest and asking every guest to come in. Ultimez Technology is an advanced Web Design Company offering great designing services including UI Design, digital branding, and content promotion. Let your customers love you to ensure Google loves you to present your website on its SERP. Well before acting upon converting visitors into subscribers, ensure that it contains all the material which visitors like to see and follow

Being one of the trusted search engine optimization providers in the country, SEO Hacker is using the cutting-edge SEO tools and best techniques to deliver exceptional service to their clients, making sure that they land in the first page of search engines, such as Google. They make sure that they are well-informed and adaptive in the continuous update of Google’s algorithm.

Just like any other industries, SEO undergone several changes and innovations since its inception. These updates drastically transformed how the game is being done. As an SEO enthusiast or expert, it is essential that you are equipped with the current trends and updates to be able to stay on the track and reach your goal. Here are few of the several significant changes in the search engine optimization industry that you need to be acquainted for.

Content Marketing

Did you know that the content is considered as the soul of a good SEO? This is why content marketing is needed more than ever. A compelling and credible content is a surefire way to optimize your website and draw heavy traffic into your website.

Content may come in various forms. Here are some of the types of content you might want to incorporate into your website.

- Blog posts

- Guides

- Infographics

- Podcasts

- Videos

Make sure to consider your target audience first before crafting your content. The type of content should be helpful to your target audience and clearly sends the message you want to convey.

Social Media

For the past few years, social media has been growing and drastically transform the way people communicate, may it be personal or business, and socialize in the web. Incorporating social media into your SEO techniques will surely help you attract visitors into your website since a lot of people preferred social media as their platform of either communication or entertainment. Here are few of the advantages of utilizing social media in building your brand:

The range of positive impacts of social media in SEO industry will surely grow in the coming years. As a digital marketer, you should be able to be well-informed in the changing trends in social media so you can fully utilize it and integrate into your SEO strategies.

The Shift From Desktop To Mobile

For the past years, the percentage of mobile users grows significantly. And with this, it gives us a hint that mobiles are here to stay. Therefore, mobile marketing will become one of the efficient marketing strategies in the business scene.

In fact, in April 2015, Google had released brand new mobile-friendly ranking algorithm. The goal of this innovation is to boost the ranking of the mobile-friendly pages in the Google’s mobile search results.

Digital marketers should be able to align their SEO strategies with the growing shift in the mobile. For example, the accelerated mobile pages or AMP is an open-source coding system, which aids publishers or mobile marketers to appropriately load their website in a certain mobile device, as quickly as possible. This should be used by digital marketers to make sure that their website will be loaded efficiently in different mobile devices and provide an excellent user experience.

The industry of SEO continues to change and grow at lightning speed. Mentioned in this article are just few of the significant changes we have seen in SEO industry for the past years. With this, search engine optimization will surely remain as one of the biggest thing in online community in the coming years.

Being efficient in the SEO industry is not an overnight success since there are no shortcuts in learning and adapting to the trends and updates of this growing industry. Hence, being acquainted with the changes will certainly help you reach your goal.

Source

The business sector is becoming more competitive with the help of new technological advancements. The internet, especially, has become a playing field for companies to get potential customers from. This is the reason why most of them have turned to various tactics like SEO. Those in the Philippines are even utilizing it to bring traffic to their websites.

It is important to note, however, that this cannot be easily done. It is not that simple to be seen on the top page of search engines like Google. But it is also not entirely impossible. Here are some tips to help you do it:

Produce Unique Content

Producing unique content should be number one on your list in order to be seen on Google’s first page. Remember that there are too many websites and blogs on the internet, which is why it’s vital for your posts to stand out amongst the competition.

Also, don’t underestimate the power of producing contagious content for it can very much catch the attention of people, who will surely link your website and blog to their friends through various social media channels.

Off-page Optimization and Backlinks

Off-page optimization or the practice of building links is an important step to carry out, if you really want your website to rank high on Google. Essentially, it’s the one thing SEO experts can agree upon. They say that it can pretty much attribute to a successful SEO campaign 80% of the time.

Backlinks, basically, are the key driving force in this technique. Here are some tips when producing them:

Competitor analysis

You must begin your link building process by assessing your biggest competitors. Analyze and match the majority of the links they have already posted. Then, find a way to create links they have not made yet. By doing this, you can gain the attention of their readers and easily surpass their rankings.

Guest blogging

The general idea for guest blogging is to obtain a link to your webpage posted on a blog/website that has already been established. These links are difficult to acquire, which is why they carry a large weight in Google. Take note that it is important to establish a good relationship with a network of people willing to reference your website in their content.

Join a site with a social networking component

Websites like Delicious, StumbleUpon, and HubPages facilitate collaboration and interactive information sharing. They would let you post backlinks on your articles – which you will post on their sites – to help you create links to your website. Just make sure you don’t post duplicates on these pages because they will just get filtered out in the end.

Online testimonials

Another great way you can create backlinks from legitimate websites is by always providing online testimonials to your business partners, vendors, and suppliers. It would especially help if you include strategic keywords into them. Don’t forget to hyperlink them back to your own website, particularly on the appropriate webpage.

Link request to your network connections

Building a good connection with your network is important, especially since it can provide a great opportunity for backlinks. Ask these people, including your friends, family members, business contacts, distributors, and even your school if they could possibly create a link to your website on their own webpages. Chances are they will give you one, if you have been good to them.

Register with Google Search Console

Lastly, you need to register your website with Google Search Console. It is a free service that enables you to do the following:

  • Provide you with an index of your website and its sitemap
  • Check all your backlinks
  • Make sure Google is not encountering any errors with your website
  • Inform Google if your website has different versions for various countries
  • View all the search queries that drive traffic to your site

Aside from all that, registering your page in it will notify Google that your website actually exists!

Keep all these things in mind and follow them through so your website can go from being lost to being posted on Google’s first page!

Are you a solopreneur looking for clients? Or a consultant trying to build a brand? Or a small business looking to pick up your digital marketing game?

There’s a lot of information out there and it’s easy to get confused on where you should start. I know that because I work with thousands small business customers and speak with several new customers on a daily basis.

So, I’m writing this article to provide you with a very simple and straightforward way to begin your Digital Marketing journey. I’m assuming you are starting from scratch and so if you are an advanced user, this probably isn’t the right article for you.

And yes, you can do your first marketing funnel for free. Once you’re confident of the process and the strategy, you can decide on a marketing budget to grow your business.

The 3 steps for your Digital Marketing Funnel are:

Step 1: Get Traffic

The first place to start is social media. I would recommend Facebook as a starting point for Solopreneurs and Small Businesses. Nothing like friends and family to help you get the word out when you’re starting something new.

As a side note: If your category is beauty, health, fashion, wellness etc. then Instagram is a good place to be. Similarly, if your categories are B2B, technology, content etc. then Twitter is good for you.

But, coming back to Facebook, here’s what you have to do to be able to generate traffic.

Offer something of value to your audience for free

Think of any resource – it could be a checklist, an e-book, a spreadsheet, a short video, a paper, free credits or whatever you think could generate excitement and curiosity among your target audience.

Any of your audience members can download or access this resource once they have provided their contact details (the email address is the most important).

Create a post on Facebook to promote this offer. Tell your mates to like the post and share it among their friends too.

Once you’ve started getting a few clicks, I would suggest you invest $5-10 in the Boost Post option in Facebook. This will get your offer to reach thousands of people and you will see a small stream of visitors. Which brings us to the next step - what happens once someone clicks on your offer?

Step 2: Capture Leads

When a visitor clicks on your Facebook post, you need to direct them to your campaign page or as we marketers like to call it – a landing page.

On average, 99.7% of visitors leave a landing page without ‘converting to a lead’. You have a fraction of a second to make an impression so it’s worth the effort to build and nurture high-converting landing pages.

Build an awesome Landing Page to Convert Visitors to Leads

The sole purpose of the landing page is to convince the visitor to take up the offer in exchange for leaving their contact details. It’s important to keep it one-dimensional and to cut out any distractive elements. It’s natural to want to add options and variety, but I’d urge you to be brutal about this one.

Make the headline hard-hitting. It should cut through the noise and be crystal clear. Make sure the page is fast-loading as people start leaving as soon as they see a page doesn’t load in the first 4 seconds.

You have got to make the page mobile-responsive as most people will be browsing Facebook on their mobile phone when they click on your offer.

Make the Call to Action prominent and compelling. Make the button big. Make it colorful. Have a catchy phrase rather than a standard text.

Make sure you add credibility to your brand – customer testimonials, media mentions or anything that will help convince the visitor that you are a reputed brand.

Finally, once the visitor has clicked on your button or filled in your form. You need to have a ready-made, automated journey set up for that visitor. In other words, begin nurturing and converting those leads.

Step 3: Nurture and Convert Leads

As soon as the visitor has clicked on the button on your landing page, they will expect access to the resource that you promised. Instead of directing them to the resource page, I suggest that you send them an email with the link or with the resource as an attachment.

This is for two reasons – first, it is a validation of the user’s email address and second, it’s a signal to the customer that you’ll be sending him/ her emails from now on.

For your first Marketing Funnel, I recommend an email service provider like Mailchimp or Benchmark. They both offer up to 2000 contacts and 12000+ monthly emails for free. So, you will have plenty of opportunity to test out the products.

Once you sign up, you can set up autoresponder emails. So you can set up an email trigger so that any-time someone signs up for your offer, the email provider will automatically send them the email with the resource you offered.

They provide easy ways to integrate with your landing page such as a sign-up form which can be embedded directly on your page.

My recommendation is for you to create a series of onboarding emails which help the target audience members understand you, your brand and your products/ service in detail. Don’t forget to make it easy for them to get in touch with you to talk about their requirements.

To Conclude,

So, there you have it. A 3 step marketing funnel to get you started.

All three steps can be done for using free tools that will help you automate the process.

Once you start your campaign, you can add in a little budget. But, make sure you measure your results so that you can calculate your cost of acquiring your customers. You can tweak and optimize as you go along. In the meantime, I hope this gives you a good starting point!