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Software testing is a major domain, but it can be mainly categorized into two segments: manual testing and automation testing. Both these types of testing have their own pros and cons. It is important to understand the difference between and when to use one or the other for optimum results. Testing is a critical part of any successful development project. The type of testing you choose depends on a number of factors like project requirement, timeline, budget and skills. The three main factors of any project are cost, time and quality. Now, the primary goal of a successful project is to cut down the cost and time needed to complete it while maintaining quality output. When it comes to testing, one type may achieve this goal better than the other.

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In manual testing, the test cases are executed manually without external support from tools or scripts. However, in the case of automated testing, test cases are executed with the help of tools, software and scripts. In this article, we are going to discuss manual testing and automation testing and try to understand the difference between the two. But first, we will understand what software testing is.

What is Software Testing?

Software testing is a procedure to evaluate the functionality of a software app with the purpose to find whether the developed software met the particular requirements or not and to determine the defects to make sure the product is error-free to achieve a quality product.

Software testing is a major part of any software development project. It is divided into two main components namely Manual Testing and Automation Testing. Now, let us move on to the next phase where we understand Manual Testing and Automation Testing in detail.

What is Manual Testing?

Manual testing is the process of finding faults or errors in the software. The tester should look at the product from the point of view of an end-user and to make sure that all the features are working as expected. During this process, testers execute the test cases and generate manual reports without using any automation tools. Now, let us see the different types of manual testing. 

1. Black Box Testing

Black Box Testing is a software testing method in which testers evaluate the functionality of the software under test without checking the internal code structure. This can be the case of every level of software testing like Unit, Integration, System and Acceptance Testing. 

2. White Box Testing

White Box testing is also known as Glass Box, Clear Box or Structural Testing. This type of testing depends on the application’s internal code structure. In white-box testing, an internal perspective of the system, along with programming skills, are used to design test cases. This type of testing is done at the unit level. 

3. Unit Testing

It is also known as Module Testing or Component Testing. This type of testing is conducted to determine if the individual module or unit of the source code is working efficiently. It is to be performed by the developers in the developer's environment.

4. System Testing

Testing the completely integrated application to evaluate the system's compliance with its specified requirements is known as System Testing or End to End testing. This is done to ensure that the system is completed to make sure that the app works as expected to be or not.

5. Integration Testing 

Integration Testing is the procedure of testing the interface between two software units. It can be performed in three ways, Big Bang Approach, Top-Down Approach and Bottom-Up Approach.

6. Acceptance Testing

Acceptance Testing is also known as pre-production testing. It is performed by the end-users along with the QA team to check the app functionality. Once acceptance testing is done, formal testing can be performed to identify whether an app is developed as per the requirement. It enables users to accept or reject the application. The types of acceptance testing are Alpha, Beta and Gamma. 

When to use Manual Testing?

Exploratory Testing

Exploratory testing will be done by domain experts. They perform testing simply by exploring the functionalities of the app without having the knowledge of the requirements.

Usability Testing

To determine whether an app is user-friendly or not and offered a quality user experience is done through usability testing. The primary goal in this type of testing is to check whether the end-user can understand and operate the app easily or not. An app should be self-explanatory and must not need a lot of training to use it.

Ad-hoc Testing

Ad-hoc testing is way different from formal testing. It is more like an informal kind of testing. In Ad-hoc testing, testers randomly test the app without following any documents and test design techniques. This testing is mainly done if the knowledge of testers in the app is quite sufficient. The testers randomly test the app without any test cases or any business requirement document.

When is Manual Testing preferred over Automation Testing?

Mostly Manual Testing is preferred over Automation Testing in the following conditions:

  • When the project is in the initial phase.
  • When testing user interfaces like visual aspects.
  • If the project is short term and writing scripts will be time-consuming.
  • When exploratory or Ad hoc testing is required.
  • If the test case cannot be automated.

Advantages of Manual Testing

  • It can be performed on all types of applications
  • It is preferable for short life cycle products
  • New test cases should be executed manually.
  • The app must be tested manually before being automated
  • It is cheaper when compared to automated testing
  • Needs less time and expense to start
  • It allows the tester to perform Adhoc testing
  • There is no need to have automated testing knowledge

Disadvantages of Manual Testing

  • Manual testing is a time-consuming process, especially when performing regression testing.

  • It is not that reliable as it is performed by humans. Hence, there will always be errors and mistakes.

  • In the long run, it is more expensive than automation testing.

What is Automation Testing?

Automation testing is the procedure of testing the software using automation tools to find the bugs. In this method, test script execution and report generation is conducted by automated testing tools. Some of the most popular Automation Testing tools are:

  1. HP QTP (Quick Test Professional)
  2. Selenium
  3. LoadRunner
  4. IBM Rational Functional Tester
  5. Silk Test
  6. TestComplete
  7. WinRunner
  8. WATIR

When should you use Automation Testing?

At Nimblechapps, we use Automation testing in the below ways:

Regression Testing

Repeated testing of a previously tested program, after modification, to find any bugs as a result of the changes in the software being tested. Hence, regression testing is most suitable for automated testing of frequent code changes.

Load Testing

It is to check that the system can actually handle the total transactions and to verify the system behaviour under normal and peak conditions. Automated testing is also the ideal way to complete the testing effectively when it comes to loading testing. It is generally suited for automated testing.

Performance testing

This kind of testing determines the speed, scalability and stability of the system or application under test. Performance means achieving response times, throughput, and resource utilization levels that meet the requirements. 

Manual or automated Testing

Now, let us discuss the types of testing which can be performed in either manual or automation testing.

Integration Testing

It is the process of interface testing between two software units. Integration testing is performed using processes like Big Bang Approach, Top-Down Approach, Bottom-Up Approach, and Hybrid Integration approach.

System Testing

Testing the fully integrated application to determine system performance with particular project requirements is known as System Testing or End to End testing. It is important to verify that the system is a complete system to make sure the app works as expected.

Unit Testing

Unit testing or module testing is performed to determine whether the individual unit or module of the source code is working efficiently. It is to be performed by the developers in the developer’s environment.

Acceptance Testing

Acceptance testing is also commonly called pre-production testing. This is done by the end-users along with the QA team to validate the app functionality. Formal testing can be done after the successful completion of acceptance testing. The introduction of acceptance testing enables users to accept or reject the application.

Advantages of Automation Testing

  • Automation testing is faster to execute.
  • It is cheaper in the long run.
  • Automation testing is more reliable than manual testing.
  • It is extremely powerful and versatile.
  • It is commonly used for regression testing.
  • Reusable as an automation process can be recorded.
  • Helps in increasing the test coverage

Disadvantages of Automation Testing

  • Highly recommended only for stable products
  • It is expensive initially
  • Most automated testing tools are expensive
  • Limitations include captcha, getting visual aspects of UI like fonts, colour etc.
  • The huge cost of maintenance for frequent changes

Conclusion

The actual importance of manual and automation testing happens when the right type of testing is applied in the right environment. It is a misconception that automated testing will replace manual testing but we think it is not possible as manual testing is required in some cases. In this blog, we have explained in detail both manual and automated testing along with the advantages and disadvantages of both. If you think we missed out on any of the important points then let us know in the comments below. We will include it in our next update. 

Technology has shifted the landscape of the world and enhanced the working process, communication and user experience. Due to digital enhancements, we are witnessing a time where work can be accomplished with the help of amazing technologies we have access to. Similar to other segments, technology has been an integral part of the recruitment and job search process. It is now easier to look for a job which was not the same a few years ago. The technical era of recruitment is doing great to filter the candidates and desirable jobs better than a human mind with the help of some digital platforms. Due to the pandemic induced lockdowns and restrictions, the job portal needs to be improved and so does the job portal application development.

Such apps are built to reduce the gap between recruiters and job seekers. For recruiters and hiring managers, it is easier to find candidates to suit niche candidates who might not be looking for a job change. Apart from that, job seekers can get in touch with the employer, create a great work profile to catch the recruiters’ attention and simply apply with a single click.

Due to the growing benefits of this shift, businesses are no longer using the conventional method to post a job opening in their company and this results in high demand for job portal applications like Indeed, Seek etc. Developing a job portal application is a good idea for entrepreneurs who are looking to develop a successful recruitment company. In this article, we are going to discuss everything related to the job portal application development.

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Benefits of Job Search Application for Job Seekers:

According to Gartner, more than 2.3 million jobs will be created due to a shift in Artificial Intelligence. As per a figure, you can easily get that the demand for online job search will rise with the improvement in technology. If you are looking to develop an advanced job portal, then you must read about the major benefits of job portal apps for both employers and job seekers.

1. Look for Job Alerts -

One of the main benefits that a job seeker never wants to miss is a job alert. A good job search application never lets you miss a job opportunity matching your requirements. A feature-driven and reliable job alert application provide timely updates when an opportunity matching the seeker’s job profile comes up. The job portal makes sure that the seeker would never miss an update and apply for their dream job to begin their professional journey.

2. Confidential and Reliable -

These applications are highly secure and maintain your privacy. As soon as a job seeker creates a new profile, they update personal details, resume, skills, accomplishments and other vital information and the app keeps the data safe and private. It depends on the job seeker’s approval. Only job seekers can choose to make their data visible to their particular choice.

3. Highly Efficient -

Job search applications are quite effective for job seekers. These applications are quite efficient as they are helpful in finding a perfect job opportunity. It also simplifies and shortens the recruitment process where a candidate requires you to put the resume online and wait for the perfect employers to visit his profile.

4. Endless Job Opportunities -

Job search applications are a great boon for people to get hundreds of job opportunities. These job portals have a long list of opportunities as job vacancies from top companies. It is easy to browse the list of good jobs and choose the right one.

5. Cost-Effective Job Search -

A candidate can spend a lot of money on transportation, convenience etc when they go for walk-in interviews. However, with digital job search tools, it becomes incredibly easy to get the dream job in the comfort of your home. These applications offer the options and feasibility to search and apply for jobs online without worrying about the cost involved.

Benefits of Talent Acquisition Apps for Employers:

 - Ease of Selection

With the help of a talent acquisition or job search app, it is easy to find a list of job seekers with the required skills, experience and expertise. This can improve the hiring process so that the recruiter can have the knowledge of the job seekers and make the hiring process smooth and efficient.

 - Brand Promotion

Job search tools allow employers to effectively promote their brand in the digital world. According to a report, about 80 percent of employers believe that brands can augment their ability to attract superior talent and hire the best candidates for their brand using these tools.

 - Simplified Resume Search

Most job search apps have easy-to-use filters. It is possible to set the right filters to locate the most suitable resumes with the right type of skills and experience. This eases the hiring process as the employers do not need to go through each resume one by one.

Now, we will discuss the features that must be a part of a job search application. We will include the features for the Job Seeker Panel, Recruiter Panel and Admin Panel. 

Tools to Use in Job Seeker Panel in a Job Search Application

1. Social Sign Up/Login

The social sign up feature enables the users to sign-up or log in using their social media accounts like Facebook, Google and LinkedIn etc.

2. Resume Management

The job search app should offer a particular feature for resume management. The job seeker can upload their resume in different formats to provide a clear picture to the job poster. Apart from this, there should be an in-app feature where the job seeker can create or edit their resume in a better way.

3. Profile Management

This feature should state the complete information of the candidates, their description, details, previous experience, picture and other vital information.

4. Advanced Job Search

The application should include an advanced search filter like experience, location, keyword, salary expectations etc. Your application must allow job-seekers to search for jobs quickly. This feature will enable the seekers so that they can apply for jobs based on their suitability.

5. Send Resume

There must be a feature where the seeker can simply send the resume to the job poster for an enhanced reach and get an instant review.

6. Video Resume 

It would be great if the application offers the functionality to create video resumes as it is a rising trend. If you are building a new job portal, then you must include this creative feature of seeker introduction.

7. Interview Scheduling

Keeping the remote working environment in mind, it is important to include interview scheduling via video conferencing so the candidates can perform the interview process from anywhere.

8. Push Notifications

This is a crucial feature of any application these days as it allows the admin to send timely updates to the users. The job seeker can receive notifications about their preferred job, location, salary etc. Your application should include a push notification feature so the users can get timely notifications.

9. Bookmark Your Favorite Job

A job search app should include a feature where users can bookmark their favourite jobs or employer to get timely updates from that bookmarked section.

Tools to Use in Recruiter Panel in a Job Search Application:

1. Sign Up/ Login via email

It is a simple yet intrinsic feature that allows recruiters to easily sign up by using either email ids or directly using social media accounts for login/sign up.

2. Job Creation

This particular feature enables the recruiter to create a job, post the job, and edit it as per custom requirements. It assists the recruiter to target their desired candidates.

3. Send Email

A feature where recruiters can send direct emails to the job seekers would be helpful to the recruiters. It will allow the recruiters to continue working from the same application.

4. Download Resumes

It would be great if there is a filter feature in the recruiter's panel where the job poster can filter or download the resume as and when required.

5. Send Job Invites

Now, the job invite feature allows the recruiters to send invites to job seekers to get access to an additional channel to find the job, and the recruiter can get the extra medium to hire candidates.

6. Subscription Plan Payment

There should be an easy way to make the payment. Secure payment mode integration is the number one priority for any job portal development company. Including a reliable payment gateway makes it comfortable to handle the users on the application.

Tools to Use in Admin Panel in a Job Search Application:

1. Manage Job Ads

This particular feature is handy where the admin can manage the job ads and their placings so that the ads are displayed to users looking for that information.

2. Manage Candidate Profiles

This feature enables the admin to manage the job seeker’s profile according to the details needed.

3. Package Management

The Admin can efficiently manage the package and offer the approximated package to offer the job seekers and recruiters a picture of getting the desired package.

4. Document Management System

Document extraction analyses and stores useful information from an uploaded CV and other documents automatically. Hence, it converts an unstructured form of resume data into a structured way. This feature helps the job seeker and the recruiter to have a clear document of the details.

5. Recruiter Profile Management

The Admin panel manages the recruiter profile as everyone wants to target the entity which carries the complete details. Hence the admin panel should have the profile management feature.

6. Job Invitations

The Admin should manage the invitation that operates from recruiters. This feature has the extra advantage of connecting candidates using invites.

7. Data Reports

The Admin panel manages the data reports of all the job seekers and employers. It includes the admin panel for all these types of reports.

How much does it cost to build a Job Search Application?

There is no fixed answer for this type of question. The cost depends on a lot of factors which we will discuss here. Even if you are planning to develop an existing job search app’s clone, a rough estimate may take some calculation. It is important to understand that each organization has different workflows and requirements. There is always room for customization in app development.

Let us think about a fully customized job search app development.

  • A job search app requires a database, which includes a lot of backend development. Now, discovering and building the application’s business logic is a huge effort unless there is a specification in place.
  • Different types of users will need different features so you may end up with two or three separate applications.
  • A job search app can be used in two ways: search and discovery, workflow and payment. The more complexity you need, the harder it is to develop, the more robust architecture you require from day one.
  • The factors affecting the cost of the application are the app size, interfaces, platforms, developers, 3rd party APIs and SDKs

Conclusion

The rising need to find the right job has increased the number of mobile recruitment apps available. Hence, there can be a significant hike in the price of development in these testing times. So, it is best to consult with a top mobile app development company right now. And turn your business ideas and concepts into reality. Try to make sure that your business is efficient and profitable, you must include some unique features that are not available in the previous app versions. This will offer you a competitive advantage and help you reach a wider target audience.

The reason why you are reading this post about creating a mobile app Startup is that you have little or no idea about all the challenges on the road to make your app business a successful one. Most startups while hitting the preparation to start their mobile app business remain clueless as what to prioritise and where to start from.Obviously, learning from the successful app development companies can help, but even then, you have a multitude of success principles and factors that may prove effective for different companies.

Here we are going to introduce seven time-tested tips for your new mobile app startup:

1. Validating the app idea for the market

Almost all successful app have one thing in common, and it is nothing but their problem-solving ability and most of them almost invariably solve a problem or two in the practical life of the users. Your app will only remain viable and saleable if it offers value required by the users in their day to day life. This can be an entertaining content like a game or a mechanism to push productivity or help to find out some services in their daily life or any such thing. Whatever be the actual value of these apps, they must help users in a meaningful and relevant manner. So, you need to start by validating the idea of your app in respect of real life value it can produce for the users.

“When considering developing an application, don't leave anything to chance. Do proper research, go out, inquire. It is vital to know what people like. At that point go for repeatability. If the application has worked sometime recently, have a go at something similar,” says Jordan Valeriote, the Co-owner of The App Ward.

Now that you have validated the app idea and its relevance, it is time to further probe into the market aspects like the audience it can cater to. You need to have an accurate idea of the size, demographics and growth potential of your target market and how the particular app idea can address the audience to secure growth and popularity. Since you want your apps to garner business, however great an idea you have it needs to be validated for market potential.

Lastly, you need to consider ideas that are likely to garner business for a long term. Certain apps may not give you overnight popularity by going viral, but they can prove to be evergreen and fresh over an extended period of time. Every business including the app development companies finds such evergreen ones helpful to stay competitive in the long run. So, focus on some great ideas that can produce a winning and ever relevant app instead of targeting quick vitality.

2. Knowing the problem, you want to solve

“When you have an idea of the kind of app you want to build and the kind of problems you want to solve, it is time to get into the depth of the problems that your app is supposed to address,” says Juned Ghanchi, co-founder of mobile app development company IndianAppDevelopers.

As we already know that every app ultimately addresses a problem in our life, you need to have a clear idea of the problem and different ways you can bring a solution for this.

This part of research concern the issues take place over a period by validating each aspect singularly and meticulously. First of all, research a bit about all the apps in the market that address the similar or same type of problem. Now, find the missing elements in most of them and also evaluate whether there is any other way to resolve the problem better. You can conduct a survey by asking questions, record answers, the study on the user reactions of similar apps and the kind of solution they wish for and take opinions of industry leaders and experts in that niche. By following these, you can come across a lot of new insights and path-finding avenues to address the problems in a better way than others.

3. Focus on implementation

There are too many startups that consider a unique app idea to be the only killer thing to ensure success for an app. In fact, it is not.

“Ideas just fuel the beginning of an app, and the real achievement depends largely upon implementation. Ideas do not worth a dime until you can execute it with an easy to engage app UI and UX,” says Keval Padia, a founder and CEO at Nimblechapps.

You may have a new and unique idea, but before somebody else makes a profitable venture out of it, you need to shape the concept into a winning app. Just consider the way WordPress ever since it's launch started incorporating new custom elements with themes and plugins which made a viable business proposition for too many development companies.

Today, when you venture to raise fund for your app, you need to showcase your executed work in the way of a beta version of the app instead of just an idea. No investor will find it worth considering to put their money unless they see how you have executed the idea or whether with other apps in the last you have proved your potential to perform and implement an idea. You can argue with a few standout examples that garnered huge sum of money without really putting the idea into practice, but those cases no longer stay valid in the present competitive scenario.

4. Using an app builder is also a practical thing to do

Ever since the focus shifted upon mobile and websites are keen on delivering a more native mobile experience with a new app instead of relying heavily on the responsive design, a gamut of app builders started to come that can quickly transform a website into a feature rich mobile app. These app builders are the smartest ways to create new apps as they hardly require any coding knowledge though as far as features and user experience are concerned they are highly equipped to deliver the kind of look and feel you expect.

But even then, most development companies just come short in respect of customising the look and feel of their new app when building with these app builder tools. Many businesses just do not want to try out these options as they feel the lack of development and coding knowledge can put a severe obstruction in their effort. In all such cases, they look for development companies who can do the same for them.

When a professional development firm builds an app with such a tool, with all the benefits like faster development and non-erroneous development apart, businesses can gain huge from customisation. The best part is, a professional developer even while building with an app builder can test the app rigorously with a lot of additional tools to fix the common short-comings.

So, for a startup venturing into app development, it is not a bad idea to specialise into building apps with the help of ready in hand app builder tools. As most small and medium businesses are increasingly trying to come with their native mobile app, this can be a viable option to remain competitive as a development company.

5. Follow the proven and time-tested steps

There are certain proven and time-tested steps that every development company follows. Obviously, your startup cannot differ much in these regards. Here are the crucial stages of the app development process.

- Wire-framing:

When you have an app idea you need to document it in a way so that people can see how to use the app. This document where the app idea is put into a graphic format showcasing the flow of the app features, pages and buttons are called wireframe. Various wireframing tools can prove to be effective such as Jus-tInMind or Proto.io. When instead of taking help from these wireframing tools you do it on the paper always make things appear in minutest details including the navigation, flow of actions and pages, buttons, etc.

- Strip it off from all non-essentials:

Most successful apps have features that are relevant for the users, and thus they ensure easy and rewarding user experience. Does your app prototype or wireframe have a lot of features that are not required in relation to the app idea? Well, this is the step to evaluate features and ensure the ones that you need. When you remove non-essentials, you also guarantee to cut unnecessary development cost for your app.

- Design:

When businesses say they just do not mind having a core and working design with all their focus resting on app features, they are so wrong in their perception! Remember one thing, the design is not just about the look of the app, but it is also how the user finds the app rewarding and engaging. The design of an app is a critical part of the app user experience. But as per the latest and useful principle, the design must be simple, quickly engaging and optimised for ease of use.

- Briefing:

Now that you have a clear idea about the bare minimum and relevant features, app design and the overall look and feel of your app, it is time to prepare a brief for the entire project. The briefing apart from all the elements mentioned above will also contain the timeframe for each item and expected pricing.

6. Building in-house vs. outsourcing the first one

For absolute beginners venturing to start with their very first app, it is always advisable to outsource help. Often outsourcing for the first version of your app followed by reworking on it by the in-house developers proves useful. For a startup, it can be a little expensive, but in this way, they can ensure quality output with least scopes for fatal coding errors or design glitches. The biggest mistakes in the development process mostly happen in the first version where coding and integrating features into the design plays a significant role. By outsourcing the work from a professional company and thereafter fine tuning the finished app, a development startup can achieve a result they always strived for.

Things to do after hiring or outsourcing developer company

As a beginner in the app development business, you can always go for outsourcing model for your app. But while hiring developers from outside you need to ensure following a few effective and result driven steps. Let us have a brief look at these basic steps.

- Create developer accounts:

First of all, you have to register for your developer accounts for multiple platforms respectively as Google’s Android which charges $25 annually and the Apple's iOS which costs $99 per year. You can also register an individual besides doing the same as a company. So, when a startup still not crystallised into a formal company, individual stakeholders can register such accounts.

- Integrating Analytics:

Secondly, you need to integrate analytics to help to track app downloads, user engagement and user retention for the respective mobile apps. There are few effective tools like Flurry that are available for free. Localytics is also a great analytics tool with both paid and free version.

- Iteration:

As soon as your app becomes live on app marketplaces of respective platforms, you need to get concrete feedback about the usage patterns, user behaviours, and other crucial metrics. Depending upon these metrics you can try to enhance the look and feel of the apps.

Let’s wrap up!

Finally, your app needs solid marketing push long before it launched in the app stores. A solid pre-launch campaign giving way to a robust post-launch campaign is what you need to make your app a phenomenal success and thereby ensure growth for your mobile app startup.

Swift may be considered a young platform in the development world. But, it has surely paved its way to becoming the most sought after language for businesses looking to develop an iOS app. It is easy to use and implement, so Swift has changed the way iOS applications are built and used in the last few years. 

Before the introduction of Swift, mobile apps were developed on Objective-C, a time consuming and difficult programming language. Swift has brought some monumental changes to the Swift app development Company and the entire industry. For example, speed, security, user experience, and maintenance are some of its many advantages. In this article, we are going to dive deeper into the advantages and disadvantages of using the Swift programming language for iOS app development. 

What is Swift Application Development?

Swift is a highly intuitive programming language launched by Apple Inc. and is used to build iOS native applications which run on the Apple and Linux operating systems. Though Linux is an independent platform, Apple operating system comprises a list of solutions like iOS for smartphones, macOS for Mac computers and iPadOS for iPads, watchOS for Apple watches and tvOS for Apple TV. Hence, there is a long list of applications that can be built using Swift.

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Swift was introduced in 2014 as a replacement for Objective-C, which was used for iOS app development. Since its inception, Swift started gaining prominence and in 2015 it was established as an open-source platform. Most developers have a reason to believe that it is much easier to read and code than Objective-C.

As Swift is an open-source programming language, helper libraries, debugger, and package manager were launched under the Apache 2.0 license, and Swift.org was built to host that project. Due to this, any developer can obtain the source code on GitHub, develop it themselves, and even send extraction requests to aid the project. 

Swift is a safe and secure platform for development. The iOS development language provides improved protection against errors and mistakes, which also improves its legibility. The most common way of writing code must be of a certain nature, that is safe. It is important to find development bugs and Swift does a great job of doing that.

Swift offers a rapid deployment due to its simple syntax. Actually, it is 2.6 times faster than Objective-C and up to 8.4 times faster than Python as per Apple’s own findings. The programming language takes advantage of an easy-to-use Syntax along with modern features that developers would love to use. 

Importance of Using Swift Application Development in 2021:

Though it is a new platform, Swift is becoming the most commonly used programming language for iOS development in the world. Some of the popular brands that have already accepted Swift are Kickstarter, LinkedIn, Twitter and Whatsapp. Although there are some issues that need to be addressed, Swift is turning into a mature language that could eventually replace Objective-C as the go-to language for building iOS apps.

It is fast, secure, easy-to-use and hence Swift will assist businesses to satisfy the mobile app gap. Moreover, it has become a preferred choice for mobile app developers. Being an open-source platform, there is a major community behind it with contributions from developers around the globe. For organizations looking to switch to an open-source language with minimal efforts, Swift will be a major aspect for app development in the years to come.

Advantages of Using Swift Application Development:

Now, let us look at the advantages of using Swift as a programming language for iOS application development. 

1. Easy Development Process

Swift provides an easy way of development. It does not push you to use complex syntax but has taken a page from other programming languages like Ruby and Python. This simplicity elevates the development process and makes it much faster than Objective-C. 

The Swift programming language uses industry standards to write clean code. Whereas Objective-C has been known for its complex coding and hence Swift is rising in popularity. Reports suggest that Swift is definitely more concise than Objective-C and provides programmers with a way of replacing almost eighty percent of the code with the same results. From a development perspective, this is a major benefit. But, it also helps testers and QA teams making Swift a highly reputed platform. 

2. Easy To Scale

Swift projects are typically easier to scale due to the low level of complexity. The important aspect is that Apple is more likely to support Swift than Objective-C in the coming years. Swift is the latest toy in the market and is deemed as the future. Objective-C has probably run its course and is less prevalent in the developer circle too.

Apart from that, Swift makes it easy to include more programmers in the project if required. Swift has the capability to add new developers to the team depending on the simplicity/complexity of the code. This is crucial for businesses as training employees takes a lot of time. 

3. Enhanced Speed and Performance

Swift is a fast development language. Due to a shorter feedback circle, bugs can be easily identified and solved. Apart from this, robust coding and typing help avoid frequent code crashes. Another factor to include is that this speed benefit will only enhance over time as Swift continues to improve further.

As Swift is slated to replace C-based languages, it can be directly compared with these languages. Moreover, the performance of Swift is stable and not just fast, which requires necessary cleanup. 

4. Decreased Memory Size

Swift provides dynamic libraries which is a huge plus point. Dynamic libraries are much better than static libraries for a number of reasons. Static libraries are locked into code when the program is being coded. This adds to the size of the program and increases its load time. Static libraries also do not automatically update and get stuck in the version they are compiled, unless there is external intervention. 

Alternately, dynamic libraries that exist outside of the code are only updated when needed. Since Swift libraries are included in all macOS, iOS, tvOS, and watchOS this helps in decreasing the application size significantly. 

5. Swift Complements Objective-C

There are various reasons to use more than one development language in a project. At times, a lot of effort goes into building a framework. It can also take up to a few years. Redoing the whole framework to have a codebase in one language may not be optimum use of resources. 

Though Swift and Objective-C are distinct and can be used either on their own or can be merged together. If you are interested, you can do it in two ways:

  • It is possible to include new features in Swift to a current Objective-C project
  • It is possible to use Objective-C in your Swift project.

Both these methods are compatible and can be used alternatively in the same project.

6. Automatic Memory Control (ARC)

Swift provides a smooth way of controlling app memory. This characteristic helps to avoid memory leaks through automatic reference counting. With the help of ARC, Swift identifies what instances are no longer required by the application. ARC will instantly remove it for the developer and help them enhance app performance without affecting the CPU.

7. Cross-Platform Support

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Swift can be used with multiple Apple products and not just iOS - including macOS, tvOS and watchOS. Moreover, server-side Swift incorporates major backend technologies. By utilising it at the frontend and backend, applications can be developed faster. This is basically due to the reusability of code and impacts developer time and resource availability. 

8. Strong Community

Swift has seen phenomenal growth due to the support of Apple and IBM. The is an active and dynamic user group and is the second most popular language on GitHub. It is possible that Swift still has places to go and will be the most influential programming language in the next couple of decades to come.

9. Improved Safety

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Swift has an excellent typing system, coding and error fixing to identify bugs and avoid coding errors. With a reduced feedback loop, Swift enables developers to easily find bugs in their code and fix them instantly. Due to this, it creates a better chance to write high-quality code. Our developers believe that ensuring safety is time-consuming but the clarity will help you save time in the future. 

Disadvantages of Using Swift Application Development:

We have already discussed the advantages of Swift in detail. But, there is always another side to a story. Though there are more advantages of using Swift, there are some aspects where it is lacking.

1. New Language

This can be considered a positive and negative aspect but for Swift, it is the latter. Swift has only been used since 2014 but Objective-C has been around for more than forty years now. Thankfully, Apple has identified this and the current update addresses this gap. The latest update introduces Application Binary Interface (ABI) stability across all Apple platforms. Moreover, it also adds backward compatibility of Swift along with proper documentation. However, Swift is basically limited to native libraries, tools and will be unstable after a new release. 

2. Fewer Resources

This is because the language is still new and hence has a limited talent pool. It means that a small percentage of developers use Swift for iOS app development. Apart from a limited number of resources, only a few developers have actual experience with the language. It can make things difficult to hire new skilled developers.

3. Interaction with Third-Party Tools

Due to regular updates, it is difficult to find appropriate tools with Swift. Moreover, it is difficult to use external tools as Swift does not integrate well with IDEs. App developers frequently report problems related to syntax highlighting, autocompletion, refactoring and compilers. The official IDE (XCode) lags in terms of support but still manages to offer smooth navigation and an intuitive interface.

Conclusion:

Swift is a new but fast progressing development platform for Apple operating systems which provides a great alternative to Objective-C. Most app developers prefer Swift over Objective-C because it is much easier to write, read, debug, maintain and provide modern development tools. In the meantime, many businesses are also beginning to hire mobile developers who work on Swift as it provides a robust iOS software solution in a cost-effective manner and at a faster rate. 

Various mobile applications have been launched in the last few years to facilitate logistics and supply chain industry operations. These mobile applications have brought an instrumental change in the logistics and supply chain market. The inherent use of smartphones and apps looks like a natural choice for the Supply Chain & Logistics industry as they are constantly evolving and on the move. The industry is responsible for the transportation of millions of people and packages around the world. With the help of supply chain app development, the industry has now morphed into a seamless, cost-efficient and effortless process.

Industry leaders have now started understanding the importance of e-commerce on customer retention and satisfaction. Due to COVID-19, more and more businesses are going back from brick and mortar stores to e-commerce stores. Having said that, various big and small companies in the logistics industry would have to embrace supply chain management. Now, why does a supply chain business need a mobile application? What processes can be included in a mobile application? How can a mobile app affect the supply chain industry? In this article, we will find out the answers to the above questions regarding supply chain app development.

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How are mobile apps transforming the logistics industry?

One of the primary challenges you might face when dealing with your customers is reducing the time it takes to deliver their goods. Companies are looking at e-commerce for growth; as a business owner, you need to look at technological improvements. It is one of the best ways to stay relevant in your industry. A well designed mobile application seamlessly integrates fleet management solutions to provide real-time tracking of goods and streamline the entire supply chain process. Now, let us look at how mobile applications are changing the logistics industry.

1. Warehouse Management

Delivering goods on time is not the only goal of running a supply chain business. They also have to work on warehouse management. It cannot be neglected as the products are safely stored in these warehouses before being shipped to the final destination. The assignment of allocating storage space for the goods in warehouses and then picking them up again for dispatch is not easy.

Hence, a logistics mobile application that has been built with warehouse inventory management will be profitable for the business. It can enable you to store the product systematically and also keep track of inventory in real-time.

2. Better Efficiency of Data Analysis

With the increasing demand for logistics and supply chain services, you definitely have to process a higher volume of data. The sad part is that most businesses cannot make good use of this data for further analysis and development. Interestingly, around 60 per cent of organizations are not able to use such data strategically.

A supply chain and logistics mobile application help to make informed decisions by capturing auto-generated data. It provides a clear picture of your business performance which you can analyse to make further improvements. Moreover, you can also get the features of an enterprise mobility app in your application to offer more power to your team.

3. Improved Communication

Due to lack of communication or lack or miscommunication, the delivery of packages can be delayed or misplaced. A supply chain mobile application comes with an integration of inventory management systems. It is an enhanced way of maintaining a sustainable supply chain system.

The whole team working on the supply chain can be on the same page with the help of a mobile app. For instance, suppliers can connect with delivery drivers and track location and schedule their next delivery accordingly. The pick-up and drop-off efficiency can be better optimized according to the fleet's capabilities moving on multiple routes.

4. Ease of Bookings & Payments

Major logistics organizations like BlueDart and DHL have invested in mobile applications. One primary reason for their investment is that they are looking to capitalize on technology to simplify their users to book a parcel delivery. Around the world, most users do not know how to use an application to purchase products or services.

It is possible to enhance end-to-end customer service by offering effective tracking with the help of a supply chain and logistics mobile app. According to recent trends, mobile applications are here to stay, which is true for logistics providers. Customers can easily schedule parcel pick-up, set the date, and pay online through the application itself, which helps them save a lot of time.

5. No Paper Dependency

In the olden days, the supply chain companies used to have a complicated paper system for each shipment. These files were basically the backend of the organization and its communication with the customers. When there was a need to track the detail of any past shipment, it had to be done through a tedious process of manually searching through files and folders. This resulted in slow customer service and often resulted in late deliveries too.

With the help of mobile applications, organizations have started transferring their data in a digital format. Hence, the data related to any past shipment can be retrieved within a few seconds. On top of this, there is less chance of data loss and hence a lesser chance of data redundancy.

6. Better Staff Management

Staff management is a major headache for any logistics company, and it is the same with any company. With the supply chain management app, you can manage their tasks, expenses, and labour costs better. This improves your team's efficiency, and you can save a lot of unwanted time and costs in this process.

Supply Chain & Logistics App Development Trends in 2021:

Logistics and Supply chain companies are developing innovative solutions to respond to constantly changing logistics trends in 2021. Here are the top 5 budding trends in the supply chain & logistics industry you need to know.

1. Gamification

In this age, involving your team through interactive and productivity enhancers like gamification is ideal for improving worker efficiency and productivity. Gamification provides workers stimulating skills practice with real-time feedback that inspires and guides them to enhanced performance. It makes work like a video game challenge that the employees can interact with to understand and level up. Moreover, gamification can be included in real warehouse processes and tools to track employees’ accuracy, speed and progress over a period of time. Gamification can also reward employees with motivation like virtual badges, feedback, automated messages of encouragement and more.

2. Last-Mile Delivery

It is estimated that by 2030, more than 60 per cent of the world's population will be residing in cities. This number is further expected to increase to 70 per cent by 2050. Along with increasing e-commerce needs, broadening urbanization means that a major transportation and logistics trend will be last-mile delivery. Interestingly, last-mile delivery costs make up for more than half of companies’ total logistics costs.

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Traffic congestion in cities caused by the rise in last-mile delivery in logistics is an environmental concern that businesses must deal with. Moreover, businesses will start using drones to automate business processes in 2021. Also, temperature-controlled lockers provide customers flexibility by minimizing delays and costs linked with returned deliveries because of unavailability. The last mile delivery concept is a great idea for perishables like food and certain medicine.

3. Reverse Logistics

Along with the rise in e-commerce, businesses need to adopt a good reverse logistics system in 2021. Reverse logistics includes all the value-added activities that businesses offer after the point of sale. It includes post-sale services like returns, refurbishment, repairs, reselling and recycling etc.

At the moment, sellers are competing to survive in the e-commerce market by providing fast and effortless return services. Around 30 per cent of e-commerce orders are being returned compared to 8 per cent of retail store orders. This is where reverse logistics management can make or break an e-commerce business.

4. Digital Training

At the beginning of the COVID-19 pandemic in early 2020, there were concerns for disruption in the supply chain because of new demands in the e-commerce industry. To cope up with the rising demand, Amazon hired 175,000 temporary workers at the start of the pandemic and has hired more than 2,800 new employees per day since July 2020.

To handle that, Amazon incorporated digital training methods to enable seamless employee onboarding throughout 2020. As more millennials enter the industry, they carry their technological habits along with them. Hence, digital training is the perfect answer for a new-age blue-collar workforce.

5. Social Sustainability

Apart from environmental sustainability, social sustainability will be a major trend for supply chain and logistics trends in 2021. Due to high workforce turnover and changes in the labour market, supply chain management companies have started focusing on warehouse workers. In essence, social sustainability is all about empowering workers and providing them with skills and learning opportunities to succeed in their roles. Hence, they are less likely to quit or be redundant. Hiring and training new employees are expensive; social sustainability is a great tool to reduce labour costs and enhance workforce productivity in 2021.

Wrapping Up

Enhancing supply chain efficiency is a constant and repetitive process that must be measured, reviewed and evolved to stay competitive. Various supply chain performance metrics assist you with this, but the most popular is the Perfect Order Index. Though it was initially used in the retail industry, it is a great tool to measure strong performance areas in e-commerce too. Moreover, to succeed in your business, you will need to enhance customer experience and do better than your competitors in every department. That is possible with the help of a mobile application. An advanced mobile application will be a good platform to reach more customers. Apart from that, you will be able to save time and money too by automating various tasks. Let us know about your favourite trend in the comments below.

If you trust our judgement, you don’t want your website visitors and Google to hate your website. Thankfully, you can now easily reduce your image’s file sizes to help enhance your website performance. The main issue with formatting images for your website is that updates generally reduce the quality of your website. It is typically not a bad thing as long as you make them look professional. There are some strategies that enable you to reduce the file size of your images and still make them look pretty on your website. 

Image optimization is an easy process of decreasing the size of an image to suit your website without ruining its quality. It is critical for the success of your website as it enhances your conversion rate, website speed and SEO. Images make upto 75% of total page weight on most web pages and hence it is important to ensure that you are displaying images in the right way without affecting the website speed. Website visitors would quickly leave your website if it takes more than 3 seconds to load. This will significantly increase your bounce rate and reduce your conversion rate if the visitors leave your website quickly. In this blog, we will take a look at how to efficiently optimize your images without affecting the quality along with optimization for website conversion and SEO. 

2021 - Image Optimization tips

We will now list the most promising tips for Image Optimization in 2021 and beyond. 

1. Choose The Right Format

Choosing the right image format means a lot in the optimization process because each format is meant to deliver a particular requirement. 

  • JPEG - Ideal for still images, real-world images and complex colors.
  • PNG - Ideal for web images like logos and complex images like pictures.
  • GIF - Ideal for low-resolution images, animated graphics, tiny icons and simple images. But, it is not advisable to use the GIF format, instead you can use webp format.
  • TIFF - Ideal for high-quality images and large-size print graphics.
  • WebP - A new image format that provides great compression along with superior quality. 

Selecting the right format decreases bandwidth consumption for an enhanced page loading speed. But, a new format has been introduced, known as AVIF that covers the best properties of all the above mentioned formats and provides better results than WebP too. Moreover, AVIF offers more than 50 percent reduction in size when compared with the JPEG file format. These days, more and more businesses are publishing images in file formats like AVIF and WebP.

2. Lossy Vs Lossless Compression

It is crucial to understand that there are two major types of compression like lossy and lossless. 

  • Lossy -  It is a filter that gets rid of some of the data. Hence, it will reduce the image quality so you will need to take care when you reduce the image size. The file size can be decreased by a significant amount. For this purpose, you can use design tools like Adobe Photoshop or any other image editing softwares. 
  • Lossless - It is a filter that reduces the data to an extent without affecting the quality much. This compression type doesn’t hamper the quality of the image but it will want the images to be uncompressed before it can be rendered. You can make a lossless compression on your computer with tools like Photoshop, FileOptimizer or ImageOptim.

It is ideal to play around with your compression techniques to see what works for each image or format. If your tools provide you the option then ensure that you have the image for the web. This is possible in most image editors and will provide you with quality changes so you can achieve optimal compression. You will lose some of the quality, so work around to find the best compression balance you can without affecting the image quality.

Content Delivery Network (CDN) 

Image compression and image CDNs work in tandem. Website images not only have to be optimized but have to be delivered quickly too. An optimized image is not useful if it cannot be transported instantly. An image CDN will take care of this requirement as it makes instant delivery of optimized images feasible by decreasing the distance between website visitors and the servers. 

The global image CDN serves a variety of purposes and added advantages including:

  • Allowing fast global reach via cloud acceleration.
  • Audience segmentation was made easy.
  • It helps you save money by reducing the need to invest in server providers around the world.
  • Brings down the load on the server to achieve low delivery cost.
  • Offers secure storage capacity.

The cautiously engineered image CDN from ImageEngine separates itself from the others due to its distinct features like:

  • The optimized images are delivered 30 percent faster than other CDNs.
  • It is quite easy to integrate and configure ImageEngine CDN.
  • The images are instantly optimized to the relevant format according to the user’s viewport size.
  • All images can be delivered in new formats like WebP and AVIF.
  • The images have a significantly reduced size and excellent image quality too.
  • It offers support for HTTP, HTTP/2, WAF and DDoS protection.

Browser Caching

The “Leverage Browser Caching” warning shown on the Google PageSpeed Insights tool when there is no caching in place has been set quite low. In basic terms, the warning is a suggestion to enhance your website speed. Browser caching shows the user’s browser to save some particular files on their local system instead of downloading the files again. For instance, a user is required to download the logo of a website on the initial visit. But, after the initial visit, a user would be able to load the logo from the local cache only if browser caching has been enabled. This will lead to faster loading as the user is no longer needed to get everything from the website’s server. 

Browser caching can also be used for not just images but various other kinds of files including object data and other resources. There are multiple ways to use browser caching but just adding the below lines of code to the .htaccess file is the most popular choice.

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Browser caching stores the images for a dedicated time for ease of accessibility. You can also follow industry standards for this very purpose. The timeline for the above code is around one year. The .htaccess file is found using the FTP program for connecting to the root directory of the website’s server. 

Get Rid of Hotlinking

Hotlinking is when an individual or a business copies an image URL and embeds it on their website. Due to this reason, the image being displayed is shown as an owned content. Hotlinking is a common practice for websites and often plays with copyright infringement. In most cases, hotlinking can be unintentional but it can definitely impact the original owner and may also cost them money. It can further impact the website’s performance if there is a drain of the server’s resources.

Flaky Connections

If a website contains too much content with rich images and the users do not have a stable internet connection, then it will be difficult to convert these users. This situation can also be called a lost business opportunity. Not all website users have access to fast and stable internet and hence it is advisable to optimize images for flaky connections.

A good practice to optimize images for slow internet use is to compress the images in real-time. But, it is crucial to determine the network speed of users before compressing the images. It is best to categorize the users into segments depending on connectivity like 2G, 3G, 4G or 5G. 

What is the impact of image optimization?

Now, let us discuss the positive impact of image optimization on your website.

Enhanced Page Load Speed

Page load speed is the actual time taken by a web page to load on the user side. It is based on multiple factors like your website host to website design and layout. The websites with less than three seconds page load speed are loved by the users. Hence, if you are optimizing your website images, you will be helping your website speed. This offers a great user experience and hence more people would love to interact with your website. There are various tools which can help you in optimizing your page load speed like Google’s PageSpeed Insights which will provide an overview of your web page. 

Improved SEO Ranking

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In 2010, Google made it clear that page load speed is an essential ranking factor. Just like the users, even Google hates slow websites. Google published an update in 2010 in its Webmasters Blog which states, “Like us, our users place a lot of value in speed - that’s why we have decided to take site speed into account in our search rankings”. Hence, it is evident that faster websites would rank higher in search engines than slower ones. 

Every website development company understands the relevance of search ranking along with digital marketers. Everyone wants to rank on the first page of Google and image optimization will surely take you there as it will significantly reduce your page load speed. 

Increase Conversions

If your search engine ranking goes up, you can get more users and possibly get more conversions. Page load speed directly affects the SEO ranking and website conversions. There has been ongoing research into this correlation by industry experts like Moz and Kissmetrics. According to Kissmetrics, around 79 percent of users who are not satisfied with the web page speed or performance do not wish to buy from the same website again. 

Better User Engagement

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A happy customer is just not a myth especially for websites that are offering an exceptional user experience and this can be true for your website too. All that needs to be done is to optimize the website images, work on the page load speed and hence offer an improved user experience. If your page is loading fast on any device, a visitor will  definitely spend more time on the website. 

It has been mentioned in various studies that visitors are likely to leave websites that are too slow. The web pages which load in less than 3 seconds have a bounce rate below 25%. Your page load speed also improves the returning rate. This means that customers will keep visiting your website and buy from you if they are happy with the page load speed. Hence, user satisfaction also depends on page load speed which can be enhanced by optimizing the web pages. 

Wrapping Up

In a digital world, each and every factor linked to your website performance matters. The expectations of visitors are definitely going to change with time. As a business owner, you can not afford to ignore the benefits of image optimization. The advantages are just not limited to the page load speed and SEO ranking. Image optimization as we have seen above is also responsible for boosting your website conversion. In the coming posts on image optimization, we will talk about alternate techniques for image optimization in detail along with relevant examples so please stay tuned. Do share your thoughts and experience of image optimization in the comments section below. 

Determining the most prevalent programming languages over the next couple of years is a challenging task. More often than not, bold forecasts about the supremacy of a language is not feasible and then there are some languages that seem to come out of nowhere to gain a significant niche. 

Interestingly, an increase in a language’s popularity enables you to predict a clear picture. In this post, we will discuss the languages that will dominate in 2021 and do an in-depth analysis of JavaScript and Python before providing our recommendations. Essentially, the fundamentals of the programming language will remain the same whether it is 2020 or 2030 but there will be improvements and updates which can make a huge difference. 

Difference Between Javascript and Python 

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JavaScript is a superior, interpreted language that is well known as a scripting language for web pages. This means if a web page is not just existing and showing static information then JavaScript is definitely the reason behind that. Apart from that, there are some advanced versions of JavaScript like Node.js which is used for server-side scripting.

JavaScript is a prominent programming language and has been accepted by the developer communities throughout the world. According to StackOverflow Developer Survey Results in 2019, JavaScript is the most popular programming language which is used by 69.7 percent of developers worldwide. It has been crowned the undisputed king of programming languages for seven years in a row. Moreover, the most widely used Web Frameworks are jQuery, Angular.js and React.js which use JavaScript. 

Why is JavaScript so Popular?

  • JavaScript is generally used in both client-side and server-side applications. It means that it can simply run everywhere from web browsers to some of the most powerful servers. Due to this reason, JavaScript has a slight edge over other programming languages that are not so flexible.
  • JavaScript enforces various paradigms from object oriented programming to procedural. Hence, developers have the freedom to innovate and experiment if they feel the need to.
  • It has one of the largest and most supportive communities of programming enthusiasts that back the language. If not for these developer communities, it would have been difficult for JavaScript to strengthen the number one position it has over the years. 

On the other hand, Python is an interpreted, general-purpose programming language with various uses starting from web applications to data analysis. Due to this reason, Python is often present in complicated websites like YouTube or Instagram, a common language for cloud computing projects like OpenStack and in Machine Learning. Python has been rising in popularity such that it is one of the fastest growing programming languages in the world. 

Why is Python catching up with other programming languages?

1. Easy to Use -

Users simply do not like complex things and hence Python is rising in popularity because it is extremely easy to learn and implement. It is basic with an easily legible syntax and hence it is loved by experienced professionals and students both. Apart from that, Python is highly efficient. It enables developers to accomplish more tasks using significantly fewer lines of code. 

2. Supportive Community -

Python has a supportive community and it is quite known because it has been used since 1990 and 30 years is a significant time frame to build a supportive community. Due to this support, new Python learners can definitely enhance their programming skills which again increases the popularity of the programming language. There are multiple resources available online to boost Python’s popularity, starting from initial documentation to YouTube tutorials that are a major help for inexperienced learners. 

3. Libraries and Frameworks -  

Python is a fairly popular language and hence it has hundreds of libraries and frameworks that can be leveraged by developers. These libraries and frameworks are more than useful to save time which makes Python so popular. Some widely used Python libraries are NumPy and SciPy for scientific computing, Django for web development, BeautifulSoup for XML and HTML parsing and nltk for natural language processing.

Why is Javascript programming better than Python?

Now that we have seen the difference between JavaScript and Python and how each programming language is useful which makes them so popular, let us now discuss why JavaScript programming language is better than Python.

1. JavaScript is ideal for website development

Without a doubt, JavaScript is definitely better than Python for web development for a primary reason that JavaScript runs in the browser whereas Python is a prominent server-side programming language.  Now, Python can be used to develop a website but it is not used alone. Python has to take support from other platforms to reply to requests that offer HTML, CSS and JavaScript. 

Moreover, using Python to develop a website is a complex process. Frameworks exist to make your job simpler like Flask and Django even then Python is not an optimal choice for web development. JavaScript is the perfect choice for mobile websites and desktop applications. JavaScript offers multiple opportunities for web development in JQuery, React and Angular. 

2. Professionals are Used to JavaScript

When a business hires a developer for a project, the business would definitely prefer to hire an experienced developer for success. The issue with Python programmers is that you never know their real-life experience. It can be said about JavaScript developers because it is much easier to find experienced JavaScript developers as it has been a standard programming language since ages.

Though Python was launched in 1990, almost six years before JavaScript, it never gained popularity until Google took it under its wings and invested further. It means that most experienced programmers who started in the 1990's are likely to be experienced in JavaScript over Python.

3. JavaScript is the Direct Link to the IT world

Some Python experts will always support Python and claim it to be one of the best programming languages. But, if you want to make it big in the technology world, JavaScript is the norm. As JavaScript is an integral part of front-end web development, you will have the expertise to generate income either as a freelance developer or working in an IT firm.

Even if you browse major job sites to look for development opportunities, you will find that there is a strong demand for JavaScript developers. It is understood that some businesses may not have an idea about the ideal programming language for their project but if they are developing a front-end website then they will definitely need the services of a JavaScript Developer. 

4. JavaScript is Simple to Learn

Though various people say Python is easier than JavaScript, it is not at all true for users with a programming background. JavaScript basics are simple and can be mastered in a few months and if you give it a year, you can make good money with your coding skills.

5. JavaScript Performs Better than Python

There is no secret in the fact that JavaScript is the faster language between the two languages. That is because JavaScript is developed on Chrome’s V8 which is a lightning fast engine in the world. Due to this inbuilt speed, Node.js is the desirable language when you think about developing real-time applications. 

6. JavaScript is historically more popular

Since its initial release in 1995, JavaScript has been widely used by developers and it is unlikely to change in the coming years. The key designers at JavaScript believe that it is important for every developer to understand the intricacies of JavaScript, Java and Python.

Though Python is a great programming language to have under your arsenal, it is not the only solution for web development. Python is a reformative addition to current web development languages but not that effective by itself.

It is safe to say that JavaScript is better than Python because it has been extremely popular for a long time. That is because if a programming language is popular for a long period of time, there must be a logical reason for that. The key reasons are functionality, dependability and ease of use and JavaScript fulfills all these requirements with finesse. 

Conclusion

Every time a new programming language is introduced, the aim is to enhance its features like effectiveness, debugging and memory management. It is a reality that some of the older programming languages are still pretty helpful but there are major drawbacks when compared to the more recent languages. Irrespective of whether you are biased towards JavaScript, Python or any other programming language, each language serves a definite purpose. 

There are certain languages that have overlapping functionality whereas other languages are robust and offer enhanced debugging. It is a fact that you should focus on programming languages which are in high demand and provide better functionality. It can be overwhelming to select a programming language if development is not your forte and if that is the case then you can contact Nimblechapps, a JavaScript development company for your website development needs.

Software development has been one of those few industries that experienced a consistent growth in the past decade but now it is facing its own challenges due to the ongoing COVID-19 pandemic. There has been a constant struggle for developers working in the industry along with the recruiters. But since the pandemic started, the value of developers has increased a lot due to the overdependence on software in our day-to-day lives. Due to this reason, more developers have been working more hours than usual and they were the first to adapt to the work from home environment.

Having said that, the pandemic has greatly affected our lives and has taught us many key lessons on survival and growth. Work from home (anywhere) is the new normal and businesses are adapting to this to make sure they enjoy a better reach. This post is the perfect place to start with for your web development company if you are still scrambling to cope with the challenges posed by the pandemic. Due to digitalization, businesses are looking for novel ways to hire designers, developers and other staff to work from home leveraging the available resources in place. 

Guide to Recruit a Web Developer

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Recruiting a remote development team is not an easy task and hence it is better to plan a stepwise approach in the hiring process of web developer recruitment. You must bear in mind that it is crucial to integrate your business goals with the skill set of the developers. Instead of looking for specific skill sets, it is advisable to have a broad radar to identify people with sharp development focused minds. Some recommendations to keep in mind:

Robust understanding of Fundamentals

In this section we are trying to focus on the core part - fundamentals. It is understandable that languages can become obsolete, technologies can change from time to time and trends can die soon but the fundamentals keep on thriving. A developer who knows what helps a great design, an expandable architecture will just change tools that assist with goal accomplishments. Essentially, a good developer will always prioritise the usability of the software over other goals. 

Teamwork is Key

This might sound like a cliche but there is a reason why it is important to keep the team-building principles away from the developer community. A high percentage of developers feel that Scrum is a limitation and deadlines are just another way of limiting the developer’s freedom. And in simple terms, developers who feel trapped and under pressure will always deliver a substandard product. 

As you hire a developer, re-engineering the concept of teamwork can be a master-stroke you never knew you needed. At Nimblechapps, we use and advise a strategy that is a combination of personal freedom and restrained supervision. It is advisable to look for developers with:

  • Inclination to use Slack - there are clearly no plans to change solutions so a developer must be completely confident with the platform.
  • Knowledge of Github - the developer should have basic knowledge about Github and should be ready to upload the code on the shared repository so their line manager knows what the developer is working on.
  • Compliance with Style Guides - developers should be ready to use style guides as the ones who code as they want can sometimes be an issue in terms of scaling. 

Having said that, personality traits are not something that we focus on. Web developer recruitment is not about whether you would like to treat them as a friend and hang out after work on a friday night. It is more about workplace efficiency and it is good to have an eccentric team. The sooner businesses and developer recruitment agency understand that, the better it is for their business. 

Love for Technology

One of the most exploited terms is “passionate developers” which developers have to go through. By being passionate about technology it means that you:

  • Follow industry trends and blogs on web development.
  • Programming is a hobby (passion).
  • Engross in discussions on Reddit and various forums.
  • Consider software development as a career and not looking to switch fields.
  • Work longer hours.
  • Even be happy to do the routine tasks.
  • Consider web development as an absolute hobby.

What did you understand from the above points? It is critical to find people who are looking to take on the learning curve and are happy to update with changing trends. Try not to look for developers who just code and talk about coding all the time. It is difficult to find a balance but if you try harder, you will find passionate developers. 

Ready to Adapt

One of the poorest decisions to make when you hire developers is looking for people who are suitable for a particular project. That is because, over a period of time you might want to change the number of developers working on an assignment and want to include more developers in a new project. Now, it is imperative that you know whether a developer can unlearn and relearn, learn new tools and still manage to work efficiently. What are the indications of developers who are interdependent?

  • Acquainted with multiple project management styles like Waterfall, Scrum, Agile and more.
  • Comprehending the differences and the vital areas of object-oriented and functional development. 
  • Knowledge of test-driven programming.
  • Understanding the distinction between different types of languages and their applications.
  • Thorough understanding and command over MVC.
  • Knowledge of RAD and loose coupling.

This is not a final list but verifying how well a programmer is informed in high-level concepts, confirming a few things from the above list is usually a good starting point. 

Recruitment trends to follow in 2021

With the pandemic looming over us, it is important to understand what 2021 has to offer when it comes to recruiting trends. Some of the best recruiting trends to actively participate in are:

1. Remote Work

Remote Work has been one of the top trends since last year and it continues to be on top in 2021. Though work from home was compelled due to the pandemic, it is definitely here to stay even after the pandemic. There are certain advantages and disadvantages of the traditional work culture. To keep employees happy and productive, businesses must provide them the option of remote work in 2021. We understand that remote work is a novel idea but it has multiple benefits over the traditional approach. 

2. Use of Artificial Intelligence in Recruitment

Artificial Intelligence is definitely the future of everything and recruitment is not new to that. As it is new and hence unknown to many recruiters, it can be used to your advantage by using systems that will offer more data and improvements. Sophisticated technological systems will start taking over the traditional approach of recruitment. 

3. No Conventional Approach

Recruitment trends changed 360 degrees in 2020 by a forced change in the conventional approach. With the onset of virtual events and job fairs, the recruitment procedure and hiring became quite different from what it was before 2020. Various key job fairs around the world took the digital route by accepting innovation as recruitment trends. It is safe to say that recruitment is not a linear process anymore where you will only get a job if you have a particular degree. The focus now rests on communication skills along with the eagerness to learn, ability to adapt and more. 

4. Mobile Recruitment

Mobile recruitment is on the rise and has been a go-to strategy due to the COVID-19 pandemic. According to a report, more than 90% of people use smartphones for job search along with 45% of them looking everyday. They are not to be blamed as it is convenient and quick for most users as the smartphone is easy to access. Mobile recruitment is to hire people using a handheld device like an iPhone or an Android phone. Good user experience enables the users to search and conveniently apply for jobs instantly. In the same manner, it also enables a developer recruitment agency to find their ideal candidate. Channels like LinkedIn, Facebook and Twitter offer the most data in terms of recruitment where LinkedIn is the undisputed leader of recruitment. 

5. Multi-Diversity

Diversity is not something new, it has always been there but still there is always a chance of improvement. A trend that includes gender and ethnic equality will enhance the workplace and make it profitable. Apart from workplace efficiency, diversity should always be motivated for a fair society devoid of discrimination and hate. 

6. Freelance Opportunities

If there is one industry that has gained a lot from the pandemic is the freelance industry and specially from IT related projects. Now, freelance opportunities have seen a steep rise in the last decade, post 2020, there is a significant boost in recruitment trends. Freelance offers multiple advantages and new opportunities to people who don’t want to do a fixed job and are eager to adapt too. 

Conclusion

Recruitment pattern is constantly evolving and is now at an interesting juncture with incoming trends which needs more encouragement. As we get to know the most important recruitment trends, you must look to utilise them to get the most out of your recruitment process. And if you are looking for a web development company, then feel free to get in touch with Nimblechapps today. 

When you look at the Apple App Store downloads data from September 2020, mobile games were ranked first with a report stating 22.2% share of total downloads and mobile business apps came second with around 10.4% share. Mobile app development companies are now focusing on 2D/3D games along with native and hybrid mobile app development due to the increasing popularity of mobile games. But, before getting started, you will need a handbook to help you avoid the most common errors and to enhance your chances of success. We will discuss a few valuable tips that game developers can follow to conceptualise and develop better games. 

What is Mobile Game Development and how does it work?

Mobile game development is increasingly getting popular since the last few years due to the increase in mobile platforms and their capacities, mobile games have become a part of a smartphone. Irrespective of a phone’s make and model, design etc the most widely seen feature on every smartphone is a platform for games. During the game development process, the mobile game developer should consider both the technical and the non-technical parts based on the smartphone’s operating system. 

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Your mobile game development team can determine the graphical aspects of the game due to which there will be some design changes too. An imperative part of developing a mobile game is the actual game plot along with the gameplay. Due to the rising popularity of touch screen phones or smartphones, users can now play complex games on their phones. Now, mobile game development can be an overwhelming and expensive process, most companies have started taking help from dedicated mobile game development companies. 

How can development companies help in mobile game development?

A good game development company comprises ideators, designers, visual artists, testers and feedback experts who work in tandem to offer interactive user experience in every step of mobile game development. These services are usually cost-effective and come with 24x7 support. Their game development solutions are designed to utilize the full potential of multiple platforms to provide an enriching gaming experience. Moreover, the testing team will test the game against quantifiable parameters and send it forward only when it passes through their expectations. A good development team will make sure to remove bugs after each significant development phase so you get a hassle-free gaming experience on all concerned devices. 

15 Tips for Effective Mobile Game Development

Here is a list of the most effective tips for mobile game development to help developers build better games with an immersive user experience. 

1. A Solid Idea

You will need to have a definitive layout of the kind of mobile games that you wish to develop before actually working on the coding part. Make a flowchart consisting of the nature of the game, the gameplay and the manner in which you want the users to interact with your game. For first time developers, it is better to start with a game that is similar to the game that you are familiar with. It can be a good idea to start with familiarity and ease into the process.

2. Focus on One Platform

First, you will need to handle the iOS or Android platform debate. If your game idea is innovative, Google promises a wider reach and at the same time, iOS applications have a better earning potential. Moreover, if you go with Android first, you will need to customize your game for a wide number of devices along with Android version fragmentation. We would recommend you to start with an iOS game first as there are multiple tools available to port the game to the Android/Windows platform. 

3. Familiarize yourself With Tools & IDEs

Impartial knowledge of game development engines and available tools can be detrimental to your development team. If you are an iOS developer, focus on learning Xcode and Swift language first and for Android developers, Java is the preferred language and Android Studio/Eclipse are important to master. Before you begin, you will have to determine whether you want to develop a 2D or 3D game. Based on your preferred choice, you will have to get well versed with game engines like Unity and Unreal Development Kit (UDK). 

4. Research Users’ Way of Playing

An efficient mobile game development agency would focus on analysing the in-game analytics. This is because the user experience is a crucial factor to make or break the game. It is important to note that most users like to play games on their mobile devices as a distraction and hence the interaction time is quite limited. Hence, it is mandatory for game developers to offer users quick options to pause and restart the game without any loss of progress. It will be an added advantage if you can offer an offline version of the game too. Also, if you are looking to develop multiplayer games then you will need to do extensive research as you will be catering to a much wider audience around the world. 

5. Content is King

You should focus on good looking mobile games but steer clear of using too many graphics for your games which can actually push the game content to the back. A great looking game can get you initial downloads but the game content will make sure that you have really high user retention levels. When you are looking to develop a role-playing game it is ideal to prepare a solid back story. Engaging content is key to engage users and neglecting it is not advisable at all. 

6. Minimum Viable Product

This is particularly important for Android game developers and iOS developers too. With increasing competition in the international mobile gaming market, you will need to publish your app as soon as possible. The right way to go about this is to launch a minimum viable product (MVP) first and release updates later. For example, to make sure that users can play your game in landscape and portrait mode without any issues. You can update any customizations at a later stage. 

7. Emphasize on the Creatives

All major mobile and game development engines have different teams for development and design. Based on the type of design needed in a game, it is important to have an acute knowledge of design tools like Maya, Photoshop, Spine and Gimp. You can focus on creating characters that users can relate to. We are sure everyone remembers the little guy in Subway Surfers, that is due to the focus on creatives. 

8. Minimize Ad Discussion

Try to work on a few game development projects just for fun and to get a hang of it. However, all game developers wish to earn monetary gains from their game and that is where in-app advertisement comes in. If you focus on this monetization strategy, try to do it in a way such that it doesn’t affect the main gameplay. Try to add video ads that users can check while taking a break from playing. Having too many disruptive ads from time to time, most users will uninstall your game right away. 

9. Accept Feedback & Work on It

As soon as you have a beta version ready, send it to your friends from the industry and ask for feedback. Try to understand their feedback to look deeper into your game and note down all worthy suggestions and try to work on it. The beta version of your game can and will have some flaws, there is nothing wrong with that. On top of that, you would always want to hear honest feedback on your game from the people you trust. It is much better than taking flak from the end-users. 

10. Regular Updates

Major upgrades can be pushed back to longer durations but industry leaders believe that iOS and Android game development recommend releasing smaller updates more frequently. If there are multiple levels and challenges, you can try to add a few levels every week instead of taking a few months to release them together. Strategic games can add new weapons or new characters every few weeks. This will ensure that your game will have a newer look from time to time. 

11. Optimise For Different Types of Users

Some users will have all the time in the world to play games and get better with time and there is a small percentage of people who are happy to pay for in-game purchases. For heavy users, there can be issues like battery drain or phone overheating. You must ensure that your game does not pose any such problems.

12. Keep a track of Analytics

By now, you must have got a clear understanding of why mobile app analytics is crucial for a development team. It is important to understand how, where and for how long users are interacting with your app, the user age group and if any device on which users are facing any issues. If you notice that the download rate is going down, you can update your app and spread the news. Mobile games have a smaller lifecycle and if the downloads consistently go down then it is time to move on and develop a new game.

13. Game Promotions

All your hard work in terms of ideas, planning and execution will go down the drain if you are not reaching the right people. Focus on social media platforms like Facebook and Twitter to know what mobile app developers are posting about their apps and games. Apart from that, you can tweet or post about your features too. Try to get active feedback and recommendations from users and keep updating regularly. By indulging in regular PR, you can develop an interest in the game in your target audience. 

14. Have fun

Beginning from selecting an appropriate platform to discussing ideas, designing, development and testing can feel like a drag if you are not enjoying the process. Game development is a fun process just like playing a game. You will need a lot of motivation to roll out a respectable game that is loved and played by a lot of people. In this case, it is better to be like an independent developer who develops games for fun because it is a passionate project for them.

15. Plan Ahead

Apple Watch games are becoming increasingly popular and with new updates, WatchKit app developers are able to build custom games for the wearable device. If you are thinking about the future, you can also learn more about virtual reality as it is hardly seen in mobile games but certainly will be a big thing in the future. By planning for the future now, app developers can stay ahead of the game and achieve success in the long run. 

Conclusion

If you are developing a game or an app there is a possibility that it will not be a huge success. But that should not let you down if you are following this guide and keep learning on each and every phase. You will need to find where and why something went wrong and learn your way to avoid the same mistakes in the future to develop a better game. Developing games for smartphones can be a rewarding experience if you apply yourself and keep learning. If you are looking to Hire Mobile Game Developer, look no further and contact us for an enriching experience. 

 

We have seen phenomenal growth in mobile app development in the last five years and how new businesses are relying on the latest technology to build engaging mobile apps and websites to reach their potential customers. With the growing need for mobile applications, we have also witnessed a surge in mobile app development companies in the country. More options always equate to healthy competition among the companies and exciting work for the clients, but at the same time, it can also be equally overwhelming for the clients due to the confusion as they are now spoilt for choices.

In the last decade, we have seen a lot of international companies hiring Indian app development companies because of their strong work ethic and affordability. However, it can be difficult to choose the right option for you. Now, we are here to help you find the best mobile app development company in India through the course of this blog.

What is Hybrid App Development and how is it useful?

Hybrid mobile applications are installed on a device similar to a native app. The only difference is that hybrid apps have all the elements of native applications (apps developed specifically for iOS or Android) with some elements from web applications (websites that look like apps but are actually not installed on a device) that can be accessed via a web browser.

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Hybrid applications are installed in a native container that uses a mobile WebView object. When the application is used, this object shows web content by using web tech like CSS, JavaScript or HTML etc. Actually, it displays web pages from a website that are adapted for a WebView display. The web content can be displayed when the application is opened or for specific parts of the application only. Let us understand why Hybrid apps are important.

  • It helps to merge user experience in an agile development cycle along with affordability.
  • There is no dependency on the App Store for app deployment.
  • It is easier to find resources to build hybrid apps using technologies like HTML, CSS or JavaScript instead of finding developers specifically experienced in Objective C, Swift or Java for iOS and Android development.
  • It will help you significantly reduce the development time and cost.

How to look out for the needs of developing a Hybrid Application?

If you are thinking about whether to develop a hybrid mobile application or not, you can check out the factors below that will help you to decide whether it is a good choice for you or not.

- Time and Cost

Hybrid app development is the perfect platform if you are looking to save time and money as it will be based only on a single codebase instead of building separate codes for both native iOS and Android applications. For some reason, a hybrid app development process can take more time due to defects or bug fixes encountered during the application development stage. The development and testing process is completely different for hybrid apps when compared to native apps and if you are able to develop an app faster, you will save a lot of money in resources and the testing phase as well.

- Features

The primary factor to consider is to determine the features that you need in your application and whether you can include them in your hybrid application. A straightforward question to ask is “Can this be viewed on a website?” If your answer is no then you will need a native app.

Hybrid apps always require an envelope that allows the application to run on a particular platform. For instance, Phonegap or Cordova always uses libraries that enable you to use native functionality in a hybrid setting.

It is important to understand that native libraries will have a few disadvantages. It will take more time as they have to be written for each targeted framework. Moreover, by using these libraries you are entrusting the open-source community for timely maintenance and thorough documentation.

- Performance

If performance is your only concern, then native apps would be your best choice as hybrid apps are slower than native applications. Interestingly, Facebook has invested in a mobile web app and in 2012, CEO Mark Zuckerberg admitted that their mobile strategy is dependent on HTML5 instead of native apps. This might have come across as a performance issue in Facebook which was soon corrected by the Social Media Giant.

Hybrid apps have a few constraints if directly compared with native apps. One of the most evident limitations is that of memory usage. You will need to keep memory usage in mind as mobile applications will always run on a handheld device. Hybrid apps with a web view require more memory so you might want to consider it before diving deep. Especially if performance is your sole priority.

Things to keep in mind while hiring Hybrid Application Developers?

As soon as you have figured out your requirements, you will need to find hybrid application developers for your project. You would definitely want to invest in an experienced company that will have the expertise to develop your app. However, it can be a huge task to find suitable hybrid application developers or hybrid application development companies.

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Before you make a choice, you must understand the points to keep in mind for timely development. Mobile application development projects generally fall into the below categories:

1. End-to-End App Development -

Are you looking for help at each and every step of the development phase? There are specialised hybrid app development companies that take care of end-to-end development. This includes strategy, design, implementation and development along with testing and app maintenance. This is a safe option for start-ups and also for small and medium-sized businesses.

2. Design and Development -

You have an idea about the app that you are looking to develop. Moreover, you have taken care of competitor research, marketing strategy, core functionality etc. In that case, you have already done the most important part of the project. Now, you are only looking for help in terms of UI/UX design and hybrid app development. So, then you should be looking for a company that can design and develop your dream application.

3. Specific Assistance -

If you have already created a working model or prototype of the application and are only looking for some changes in design and development then you will have to look for a company that can help you with specific rework or redesign.

Apart from that, you can also check out some popular B2B platforms like Clutch, GoodFirms, DesignRush etc. to find a suitable hybrid app development company.

Why should you outsource Hybrid Application development rather than doing it by yourself?

It is crucial to understand why companies look to outsource their app development process instead of nurturing an in-house team. The reason being, if you are looking to develop an in-house hybrid application then you will need to build a team of marketers, app developers, designers, quality analysts. This is a major investment and there can be overhead costs that come along with these fixed costs. We will now talk about the benefits of outsourcing hybrid mobile app development:

You will not have to worry about hiring the best developers and designers when you outsource it to another company. The company that will work with you has already invested in these resources and you can start getting their services.

When you are working with a hybrid app development company, you do not have to worry about training and development. Hence, you can save a lot of time and resources that can be used elsewhere.

Outsourcing reach is not bound by geographical constraints and you can hire one of the best hybrid app development companies.  in the world sitting at your own location.

In the end, you will have less burden and responsibilities to focus on your business strategy and taking it forward.

Conclusion

Searching, selecting and hiring the right hybrid mobile application development company can be an overwhelming process. It should definitely not be a hurried process. The ideal thing to do is to focus on a few companies before finalising an appropriate company. as per your business needs. It is in your best interest to keep this guide handy and follow the steps to attain success. If you are looking for further information, then do not hesitate to contact us. We will be happy to help you with your hybrid app development process.

Do you remember the way you used to interact with web interfaces just a decade ago? Yes, we all used to depend too much on mouse clicks and hovering over the target links as the obvious ways of interactions in those times. Then came an era with the subsequent releases of Apple's iPhone devices that allowed us an array of gestures to interact with apps and web interfaces over the device screen. We started to use pinch, zoom, spread and swipe to interact with on-page elements that include both the contents and links.

With the advent of these gestures, the so-called mouse clicks or finger taps were replaced by an array of interactive actions on the mobile device screen. With the gestures becoming clicks, the mobile apps and web interfaces today face the challenge of incorporating gesture-based user experience more than ever. Since the ease of gesture-based interaction determines the user experience of an app or interface to a great extent, the developers and designers have the creative challenge of gesture integration.

1. The power of gesture-based interaction for user experience

It is important to know the way gestures in a mobile app interface adds value to the overall user experience. First and foremost thing about the role of gesture in a UI is that it helps it become intuitive and more intelligent. There are countless apps that in recent times have become intuitively brilliant and engaging thanks to gesture interface. In many cases, the gestures helped to make the navigation and transition from one in-app feature to another quite effortless.

2. Removing the clutter from the UI

The best thing about the gesture driven interface is that it helps to remove the clutter while allowing the user more focus on the app content. Thanks to gesture-based interface the main screen of an app can be used only as a viewport to access the content. Thanks to gesture driven navigation, all the menu buttons, and navigation features are not required to be displayed on the screen. Based on the nature of your interface you can hide the menu behind, above or below and show it contextually when required.

As of this intuitive gesture based menu, we can call to mind the Facebook and Gmail app on iPhone or iPad which allows “side-swiping” to see the menu. This typical contextually side swapping menu has become a trending UI element for quite some time and has become particularly popular due to extreme ease of use. The best thing about such menu is that it allows optimum focus on the content and also allows navigating to any part of the app with minimum interaction, mostly two or three touches. Some apps allow more creative input to make actions more effortless. For example, Instagram allows liking any post with just a simple double tap.

3. Gestures for functions

Why gestures work so seamlessly ensuring easy interaction? It is principal because gesture interactions are natural and intuitive for the users. There are many ways certain gestures are intertwined in our everyday life. For example, when taking a garment from the wardrobe we often just need to grab it without really needing to see it. So, for certain things, our sense of location just works intuitively from within.

With gestures powering your user experience, you do not need to click on any on-page element to see it intently or from close. Just by zooming with your fingers spreading on the respective image, you can see the delicate fabrics vividly including the stitch marks. Gestures, pinches, swipes and pulls all deliver natural human interaction with on-page elements and allow you are using gestures to the greatest advantage of interacting with contents on the device screen. A similar gesture based interaction is the pull-to-refresh that allows you are quickly refreshing the page without clicking on the refresh button.

4. Size of the gesture targets is equally important

While most mobile app development services company will have the natural inclination to use finger taps or thumb based scrolling instead of mouse clicks, such gestures can suffer from inaccuracy since the gesture targets either can be too large or too small for the finger tap. Apart from the button size the spacing of the buttons and the negative space around each button is also important. There are few effective principles regarding gesture target design, size, and spacing that are important.

  • First of all, the gesture target whether it is a CTA button or a clickable link should be larger enough for easy finger tap.
  • Secondly, there should be enough space between two buttons to ensure ease of finger taps.
  • Thirdly, most of the tap buttons and links should be placed above the fold as below the fold buttons are less clicked or tapped.
  • As the majority of young users these days hold the device single-handedly while navigating with their thumb, you need to ensure a thumb friendly navigation allowing them scrolling or reaching any relevant button and navigation elements with thumb gestures.

5. Ensuring a great onboarding experience

Finally, your mobile app needs to educate your users well to help them learn using the app with gesture inputs. This is why for new users it is extremely important to offer a solid onboarding experience that can provide them with a clear idea of navigating with gesture based inputs. You can consider some useful and time-tested measures in this respect.

  • You can offer them a layer of a tutorial with visual guidance about where to tap or use gestures for which type of action.
  • You can also educate your users with prompts loaded with commands in plain text. Every gesture interaction for the app can be described within this prompt.
  • Hint motion or visual hint is a nice way to tell your users about the kind of gesture actions they can take for various purposes.
  • Content teases is another way to offer hints to users about gesture interactions. Content teases give hints of background contents.

It’s a wrap, guys!

So, gesture based UI has robust possibilities to boost user experience, right? Well, while possibilities and potential of gesture UI seem limitless, the seamless integration with the app ui/ux design will prove to be decisive.

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To communicate with users in an effective way, push notifications are introduced on iOS 3.0 around 2009. Push notifications are a great way to reach out to your customers and to marketize. With iOS 11, push notifications became richer with their ease of customization. Many developers trouble while configuring their app for push notifications. Even though it's one-time configuration for the app, the complexity of the configuration makes developers bang their head against the wall. Don't worry, you are in right place now to configure your app for the push notifications and send them using firebase without hassle.

In this article, we are going to cover in detail on how do we send push notifications to your device using firebase. Follow are the prerequisites.

iPhone Device (notifications won’t work on the simulator. To check notifications, we need device) How Everything Works at a Glance: When we are sending a push notification to a device, we need device token(consider it as the address to your device). First, we trigger push notifications from the firebase console. Firebase will send the notification to APNS(Apple push notification server). Now, APNS will send that notification to the particular device based on the device token given.

Below are the major steps involved in implementation:

1. Create Push Notification Certificate

We need a developer account to create push notification(APNS) certificate. The developer account costs 99$ per year. Hope you are having a developer account. If you are not having it, go and get one. Now go to developer.apple.com and click on Account from the top navigation bar. After logging in, on the home page click on “Certificates, IDs & Profiles”. Now click on App IDs section from the left side panel and create an App ID with bundle identifier. Remember that bundle identifier as we are going to use the same bundle identifier for our project. After creating an App ID, make sure that you enabled the push notification service for that App ID. You can check particular app service enabled or not by tapping on App ID. You can edit them by clicking on edit button below the services.

Assuming you configured App ID properly with push notification service enabled. Moving forward, you need to create a push notification certificate now. While creating push notification certificate it will ask to upload .CSR(Certificate Signing Request) file. So we create .CSR file first.

Open Keychain Access and click on the application menu. From the menu select Certificate Assistant -> Request a certificate from a certificate authority.

A pop-up window will ask to fill email address. Choose to save to disk and continue.

That’s great! you have .CSR file ready to upload. Now come back to developer portal and go to Certificates section. Click on ‘+’ button from the top-rightmost corner. It will ask you to choose certificate type.

Choose option ‘Apple Push Notification service SSL’ either from development section or production section based on your requirement. Please be aware that both certificates have their own purposes. You shouldn't use interchangeably. Because development APNS server and Production APNS server are different. If you are using production push notification certificate means the notification will come from production APNS server not from development APNS server. So distinguishing and keeping them separate is a good practice. While creating certificate it will ask you to upload .CSR file. We already got .CSR file in above steps. Upload it and complete creation of the certificate.

Your certificate will be ready by this time. Good job!.

Click on download option. After file downloads to your Mac, double click on it. Double clicking on the certificate will add it to KeyChain Access. Go to KeyChain Access and right click on the certificate that just added. You will see the option to export it. Click on it and export it as .P12 certificate. While exporting, it will ask to set a password for your .P12 certificate. If you need more security set it. Otherwise, leave it blank. Leaving it blank considered as No password.

Hurray! We got. P12 certificate finally. This is the actual certificate which we are going to configure in our firebase console. (Not only firebase but also to configure any third party service that sends notifications, we use .P12 certificate in the configuration.)

2. Set up Firebase Console

Firebase is the server that is going to send notifications in our example. In real-time people use different servers to send notifications. Few people send notifications from their own server. Few people use third parties like One Signal. Right now our focus is on the firebase. Open firebase.com and click on ‘GO TO CONSOLE’. Log in with your email ID. On the homepage, you can see the list of projects(If you have any).

Click on +Add project option. Ask you to give project name and country/region. Click on create project.

It goes to the dashboard. Now click on ‘Add firebase to your iOS Apps'. That will show a pop up to fill information related to our app. Fill iOS bundle id with the same bundle identifier that we gave while creating App ID. Other two fields are optional. So you can give them or leave them. Click on REGISTER APP button.

Now it will ask you to download ‘GoogleService-Info.plist’. This file contains firebase project configuration information. Download it for now. We will add this .plist file to our project later.

Click on continue. It will show cocoa pod instructions on how to add firebase SDK to our app. We will add SDK also later after creating our Xcode project.

Click on continue again. Now it will show the swift code to add in our project for configuration of the firebase. This step also we do perform later once project created. Click on Finish. Popup will close and now we re-direct back to the dashboard. This time dashboard will be shown with the project created. So far so good. Project creation on firebase console is done. The only pending is of associating .P12 certificate we created a few minutes back with firebase cloud messaging server. Let’s complete our final step. Tap on three vertical dots on the project. ‘Setting’ option will be shown.

Click on settings. The settings page will be opened. In the settings page, there will be a tab bar with General tab pre-selected. Now Click on ‘Cloud Messaging’ tab.

Scroll down to see ‘APNS certificates’. You can see an upload button with respect to the type of certificate you are about to upload. Click on upload.

Choose .P12 certificate from the directory where we saved a few minutes back. Enter if you set any password while creating .P12 certificate. If there is no password set, leave it blank and click on upload to finish.

Done. Our firebase console setup is also completed. Now let’s move to the third step…

3. Create a Xcode Project & Configure It

It’s time to create our swift application in Xcode. Open Xcode application and click on ‘Create a new Xcode project’ option. Choose ‘Single View Application’. Enter application name and other details.

Click on ‘project settings’ to check whether the bundle identifier is same as the one given while creating AppID and configuring firebase console. All these bundle identifiers should be the same. In case, if you have different bundle identifier change it.

In Target settings, there is one tab ‘Capabilities’ next to ‘General’. Click on it. We should enable push notification capability here. Otherwise, an app can’t receive notification. Once you change PushNotification switch ON, it will be added to entitlement file.

Get the ‘GoogleService-Info.plist’ file that saved while configuring firebase console. Add it to our project folder.

Now we add firebase SDK to our project. We do it by using Cocoapods. So first open the terminal and navigate to the root folder of our project. Run ‘pod init’. This will create a pod file in our project root folder. Podfile looks like this.

(Additional info: You can also follow firebase documentation to add firebase SDK into our application)

Open your Podfile and add:

Now Run ‘pod install’ command. It will install firebase SDK into our project. Copy & Paste below code snippets to Make your Appdelegate code looks like below.

Hola!. We reached to the end. If we run the application at this point, it should show push notification authorization pop-up. The user should allow notifications permission. If the user clicks on don’t allow option, the user won’t get push notifications at all.

Now we are ready to test our push notifications from firebase console. Our app is ready to receive push notifications. Let’s go for our final step i.e., Testing Push notifications.

4. Test Push Notifications

To send a push notification to the particular device we need the device token. When you run the application on your device(Not on a simulator) and if your setup is correct, your console will print Device token and FCM registration token. Both are similar but not the same. Device token we use when we are sending push notifications through some third party services or our own server. We use FCM registration token if we are sending push notifications through firebase console. So in our case, we take FCM registration token which is printed on the console.

In your firebase console project dashboard, you can see ‘Notifications’ option in the left side panel. Click on it. It will show ‘send message’ option. Click on send message option.

Give the message title and label. Choose target as ‘single device’. Paste the FCM registration token taken from Xcode console. Click on send message button. It will ask for the confirmation. Confirm the preview and send if everything is okay.

Boom!!!. We did it. We can see the notification on our device.

(Note: Please update the downloaded project with working bundle identifier & signing identities to run successfully.)

Tips & Tricks

Many times it’s difficult to find out why push notifications are not working and where went wrong. At those times, you can take help of Pusher (third party sender of push notifications).

Conclusion

It’s difficult to engage with users once user exit from the app. In that case, Push notifications provide a powerful way of engaging & marketizing with customers. To implement the push notifications we need push notifications(APNS) certificate from apple. The push notification certificate will be given to server which sends push notifications. The server sends push notifications to APNS based on the APNS certificate provided. Then Apple push notification server will identify the device using the device token and deliver the notification got for that device. Basically, Apple push notification server acts like the postman who delivers notifications to a destination.

Full Source Code

With the advent of mobile technology, customers in today’s world are constantly on the move. We cannot ignore the fact that mobile apps have become an integral part. These applications act as the best tool to market the products and services of a business. These days, mobile apps are progressing to stay up-to-date with the latest mobile app development trends. In fact, they play an important role in generating exciting ideas for businesses. However, figuring out the right approach is extremely useful to create apps that keep your business ahead in today’s era.

 

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5-Common Development Mistakes That Developers Should Avoid in Mobile Application Development:

1. Failing to Consider a Multi-Platform Approach -

If you are not able to decide a platform to launch your business app, then certainly you will be facing problems. The mobile platform that you choose must be the preference of your target audience. A multi-platform approach has always proven successful to design applications that work consistently and smooth on all platforms, be it iOS, Android or Windows.

The smartphone market today is flooded with Operating Systems like iOS, Android, BlackBerry, Windows, etc. Developing applications for these platforms is a challenge, however, with cross-platform mobile apps, the problem becomes simplified. They ease the difficulty as here the code is written only once and then deployed across multiple platforms. This all-in-one solution allows developers to create applications that run across multiple platforms.

Cross-platform development attracts owing to its reduced development cost. This approach is quite favourable for businesses and developers who want to save time and money. Therefore, in order to save time and eliminate the stress for a uniform experience, it is important to adopt a cross-platform approach. Being affordable, this approach allows developers to cut costs by having a “write once, run everywhere” code. This, in turn, leads to an efficient development process.

In addition to the cost-cutting benefits, these applications maximize profits through exposure across multiple markets targeted at users and platforms.

2. Ignoring The User Experience -

The major objective behind designing an app is creating an application that emphasizes on the needs of target users. The design of mobile apps should be self-describing and intuitive.

Ignoring the user experience can reduce customer loyalty. Users hate those applications which have lots of bugs, complexities, frustrating interactions and so on. A good user experience can create the kind of loyalty that keeps people coming back, thereby leading to an increased engagement.

Customer experience is greatly enhanced. Remember, the better experience you provide for your clients, the more satisfied they will be. Poor user experience is one major reason people abandon or delete an app. Similarly, an app with a user-centred design can lead to increased traffic, conversions. A great user experience, thereby, helps in promoting positive word of mouth. It also minimizes the maintenance needs that often surfaces after launching an app.

3. Not Using a Prototype -

There are many companies that launch their app without the introduction of a prototype. Launching a prototype allows getting feedback and design apps so as to design an application that is high both on functioning and design.

Using a prototype approach, you will be able to identify mistakes in the design and also get an insight into whether the users will like the app or not. The target audience must be kept in mind before designing an application.

4. Designing an App Without the Purpose -

Designing an app without succinct intention is one of the biggest mistakes developers do. A mobile application should always be designed to follow trends than to solve a problem. The purpose for which the app is designed should be clear. This will allow you to design an app that communicates with the visitor and offer them a positive impression.

Conveying the business objectives to potential users means that they will understand what value the app brings to their life.

5. Absence of Intuitive Graphics -

Interactivity is one vital factor in determining the success of an app. The implementation of intuitive elements reduces the learning curve for the end-user. These graphics play an important role in the usability of an app which includes navigation, structure, content and layout.

The graphics should be made easier and simpler to manage. It will help in smooth operations and easy use of an application.

Wrapping it Up:

In order to eliminate any kind of hurdles in the mobile app development process, it is important to hire a mobile app developer who will design the best app for your business keeping these points in mind. With the advanced knowledge of the market and traits, these developers come up with better ideas that can help increase the accessibility of their app. These ideas play an important role in fulfilling the app development goals for a business.

Rajiv Patil

Number of blogs: 13

Technology has shifted the landscape of the world and enhanced the working process, communication and user experience. Due to digital enhancements, we are witnessing a time where work can be accomplished with the help of amazing technologies we have access to. Similar to other segments, technology has been an integral part of the recruitment and job search process. It is now easier to look for a job which was not the same a few years ago. The technical era of recruitment is doing great to filter the candidates and desirable jobs better than a human mind with the help of some digital platforms. Due to the pandemic induced lockdowns and restrictions, the job portal needs to be improved and so does the job portal application development.

Such apps are built to reduce the gap between recruiters and job seekers. For recruiters and hiring managers, it is easier to find candidates to suit niche candidates who might not be looking for a job change. Apart from that, job seekers can get in touch with the employer, create a great work profile to catch the recruiters’ attention and simply apply with a single click.

Due to the growing benefits of this shift, businesses are no longer using the conventional method to post a job opening in their company and this results in high demand for job portal applications like Indeed, Seek etc. Developing a job portal application is a good idea for entrepreneurs who are looking to develop a successful recruitment company. In this article, we are going to discuss everything related to the job portal application development.

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Benefits of Job Search Application for Job Seekers:

According to Gartner, more than 2.3 million jobs will be created due to a shift in Artificial Intelligence. As per a figure, you can easily get that the demand for online job search will rise with the improvement in technology. If you are looking to develop an advanced job portal, then you must read about the major benefits of job portal apps for both employers and job seekers.

1. Look for Job Alerts -

One of the main benefits that a job seeker never wants to miss is a job alert. A good job search application never lets you miss a job opportunity matching your requirements. A feature-driven and reliable job alert application provide timely updates when an opportunity matching the seeker’s job profile comes up. The job portal makes sure that the seeker would never miss an update and apply for their dream job to begin their professional journey.

2. Confidential and Reliable -

These applications are highly secure and maintain your privacy. As soon as a job seeker creates a new profile, they update personal details, resume, skills, accomplishments and other vital information and the app keeps the data safe and private. It depends on the job seeker’s approval. Only job seekers can choose to make their data visible to their particular choice.

3. Highly Efficient -

Job search applications are quite effective for job seekers. These applications are quite efficient as they are helpful in finding a perfect job opportunity. It also simplifies and shortens the recruitment process where a candidate requires you to put the resume online and wait for the perfect employers to visit his profile.

4. Endless Job Opportunities -

Job search applications are a great boon for people to get hundreds of job opportunities. These job portals have a long list of opportunities as job vacancies from top companies. It is easy to browse the list of good jobs and choose the right one.

5. Cost-Effective Job Search -

A candidate can spend a lot of money on transportation, convenience etc when they go for walk-in interviews. However, with digital job search tools, it becomes incredibly easy to get the dream job in the comfort of your home. These applications offer the options and feasibility to search and apply for jobs online without worrying about the cost involved.

Benefits of Talent Acquisition Apps for Employers:

 - Ease of Selection

With the help of a talent acquisition or job search app, it is easy to find a list of job seekers with the required skills, experience and expertise. This can improve the hiring process so that the recruiter can have the knowledge of the job seekers and make the hiring process smooth and efficient.

 - Brand Promotion

Job search tools allow employers to effectively promote their brand in the digital world. According to a report, about 80 percent of employers believe that brands can augment their ability to attract superior talent and hire the best candidates for their brand using these tools.

 - Simplified Resume Search

Most job search apps have easy-to-use filters. It is possible to set the right filters to locate the most suitable resumes with the right type of skills and experience. This eases the hiring process as the employers do not need to go through each resume one by one.

Now, we will discuss the features that must be a part of a job search application. We will include the features for the Job Seeker Panel, Recruiter Panel and Admin Panel. 

Tools to Use in Job Seeker Panel in a Job Search Application

1. Social Sign Up/Login

The social sign up feature enables the users to sign-up or log in using their social media accounts like Facebook, Google and LinkedIn etc.

2. Resume Management

The job search app should offer a particular feature for resume management. The job seeker can upload their resume in different formats to provide a clear picture to the job poster. Apart from this, there should be an in-app feature where the job seeker can create or edit their resume in a better way.

3. Profile Management

This feature should state the complete information of the candidates, their description, details, previous experience, picture and other vital information.

4. Advanced Job Search

The application should include an advanced search filter like experience, location, keyword, salary expectations etc. Your application must allow job-seekers to search for jobs quickly. This feature will enable the seekers so that they can apply for jobs based on their suitability.

5. Send Resume

There must be a feature where the seeker can simply send the resume to the job poster for an enhanced reach and get an instant review.

6. Video Resume 

It would be great if the application offers the functionality to create video resumes as it is a rising trend. If you are building a new job portal, then you must include this creative feature of seeker introduction.

7. Interview Scheduling

Keeping the remote working environment in mind, it is important to include interview scheduling via video conferencing so the candidates can perform the interview process from anywhere.

8. Push Notifications

This is a crucial feature of any application these days as it allows the admin to send timely updates to the users. The job seeker can receive notifications about their preferred job, location, salary etc. Your application should include a push notification feature so the users can get timely notifications.

9. Bookmark Your Favorite Job

A job search app should include a feature where users can bookmark their favourite jobs or employer to get timely updates from that bookmarked section.

Tools to Use in Recruiter Panel in a Job Search Application:

1. Sign Up/ Login via email

It is a simple yet intrinsic feature that allows recruiters to easily sign up by using either email ids or directly using social media accounts for login/sign up.

2. Job Creation

This particular feature enables the recruiter to create a job, post the job, and edit it as per custom requirements. It assists the recruiter to target their desired candidates.

3. Send Email

A feature where recruiters can send direct emails to the job seekers would be helpful to the recruiters. It will allow the recruiters to continue working from the same application.

4. Download Resumes

It would be great if there is a filter feature in the recruiter's panel where the job poster can filter or download the resume as and when required.

5. Send Job Invites

Now, the job invite feature allows the recruiters to send invites to job seekers to get access to an additional channel to find the job, and the recruiter can get the extra medium to hire candidates.

6. Subscription Plan Payment

There should be an easy way to make the payment. Secure payment mode integration is the number one priority for any job portal development company. Including a reliable payment gateway makes it comfortable to handle the users on the application.

Tools to Use in Admin Panel in a Job Search Application:

1. Manage Job Ads

This particular feature is handy where the admin can manage the job ads and their placings so that the ads are displayed to users looking for that information.

2. Manage Candidate Profiles

This feature enables the admin to manage the job seeker’s profile according to the details needed.

3. Package Management

The Admin can efficiently manage the package and offer the approximated package to offer the job seekers and recruiters a picture of getting the desired package.

4. Document Management System

Document extraction analyses and stores useful information from an uploaded CV and other documents automatically. Hence, it converts an unstructured form of resume data into a structured way. This feature helps the job seeker and the recruiter to have a clear document of the details.

5. Recruiter Profile Management

The Admin panel manages the recruiter profile as everyone wants to target the entity which carries the complete details. Hence the admin panel should have the profile management feature.

6. Job Invitations

The Admin should manage the invitation that operates from recruiters. This feature has the extra advantage of connecting candidates using invites.

7. Data Reports

The Admin panel manages the data reports of all the job seekers and employers. It includes the admin panel for all these types of reports.

How much does it cost to build a Job Search Application?

There is no fixed answer for this type of question. The cost depends on a lot of factors which we will discuss here. Even if you are planning to develop an existing job search app’s clone, a rough estimate may take some calculation. It is important to understand that each organization has different workflows and requirements. There is always room for customization in app development.

Let us think about a fully customized job search app development.

  • A job search app requires a database, which includes a lot of backend development. Now, discovering and building the application’s business logic is a huge effort unless there is a specification in place.
  • Different types of users will need different features so you may end up with two or three separate applications.
  • A job search app can be used in two ways: search and discovery, workflow and payment. The more complexity you need, the harder it is to develop, the more robust architecture you require from day one.
  • The factors affecting the cost of the application are the app size, interfaces, platforms, developers, 3rd party APIs and SDKs

Conclusion

The rising need to find the right job has increased the number of mobile recruitment apps available. Hence, there can be a significant hike in the price of development in these testing times. So, it is best to consult with a top mobile app development company right now. And turn your business ideas and concepts into reality. Try to make sure that your business is efficient and profitable, you must include some unique features that are not available in the previous app versions. This will offer you a competitive advantage and help you reach a wider target audience.

The reason why you are reading this post about creating a mobile app Startup is that you have little or no idea about all the challenges on the road to make your app business a successful one. Most startups while hitting the preparation to start their mobile app business remain clueless as what to prioritise and where to start from.Obviously, learning from the successful app development companies can help, but even then, you have a multitude of success principles and factors that may prove effective for different companies.

Here we are going to introduce seven time-tested tips for your new mobile app startup:

1. Validating the app idea for the market

Almost all successful app have one thing in common, and it is nothing but their problem-solving ability and most of them almost invariably solve a problem or two in the practical life of the users. Your app will only remain viable and saleable if it offers value required by the users in their day to day life. This can be an entertaining content like a game or a mechanism to push productivity or help to find out some services in their daily life or any such thing. Whatever be the actual value of these apps, they must help users in a meaningful and relevant manner. So, you need to start by validating the idea of your app in respect of real life value it can produce for the users.

“When considering developing an application, don't leave anything to chance. Do proper research, go out, inquire. It is vital to know what people like. At that point go for repeatability. If the application has worked sometime recently, have a go at something similar,” says Jordan Valeriote, the Co-owner of The App Ward.

Now that you have validated the app idea and its relevance, it is time to further probe into the market aspects like the audience it can cater to. You need to have an accurate idea of the size, demographics and growth potential of your target market and how the particular app idea can address the audience to secure growth and popularity. Since you want your apps to garner business, however great an idea you have it needs to be validated for market potential.

Lastly, you need to consider ideas that are likely to garner business for a long term. Certain apps may not give you overnight popularity by going viral, but they can prove to be evergreen and fresh over an extended period of time. Every business including the app development companies finds such evergreen ones helpful to stay competitive in the long run. So, focus on some great ideas that can produce a winning and ever relevant app instead of targeting quick vitality.

2. Knowing the problem, you want to solve

“When you have an idea of the kind of app you want to build and the kind of problems you want to solve, it is time to get into the depth of the problems that your app is supposed to address,” says Juned Ghanchi, co-founder of mobile app development company IndianAppDevelopers.

As we already know that every app ultimately addresses a problem in our life, you need to have a clear idea of the problem and different ways you can bring a solution for this.

This part of research concern the issues take place over a period by validating each aspect singularly and meticulously. First of all, research a bit about all the apps in the market that address the similar or same type of problem. Now, find the missing elements in most of them and also evaluate whether there is any other way to resolve the problem better. You can conduct a survey by asking questions, record answers, the study on the user reactions of similar apps and the kind of solution they wish for and take opinions of industry leaders and experts in that niche. By following these, you can come across a lot of new insights and path-finding avenues to address the problems in a better way than others.

3. Focus on implementation

There are too many startups that consider a unique app idea to be the only killer thing to ensure success for an app. In fact, it is not.

“Ideas just fuel the beginning of an app, and the real achievement depends largely upon implementation. Ideas do not worth a dime until you can execute it with an easy to engage app UI and UX,” says Keval Padia, a founder and CEO at Nimblechapps.

You may have a new and unique idea, but before somebody else makes a profitable venture out of it, you need to shape the concept into a winning app. Just consider the way WordPress ever since it's launch started incorporating new custom elements with themes and plugins which made a viable business proposition for too many development companies.

Today, when you venture to raise fund for your app, you need to showcase your executed work in the way of a beta version of the app instead of just an idea. No investor will find it worth considering to put their money unless they see how you have executed the idea or whether with other apps in the last you have proved your potential to perform and implement an idea. You can argue with a few standout examples that garnered huge sum of money without really putting the idea into practice, but those cases no longer stay valid in the present competitive scenario.

4. Using an app builder is also a practical thing to do

Ever since the focus shifted upon mobile and websites are keen on delivering a more native mobile experience with a new app instead of relying heavily on the responsive design, a gamut of app builders started to come that can quickly transform a website into a feature rich mobile app. These app builders are the smartest ways to create new apps as they hardly require any coding knowledge though as far as features and user experience are concerned they are highly equipped to deliver the kind of look and feel you expect.

But even then, most development companies just come short in respect of customising the look and feel of their new app when building with these app builder tools. Many businesses just do not want to try out these options as they feel the lack of development and coding knowledge can put a severe obstruction in their effort. In all such cases, they look for development companies who can do the same for them.

When a professional development firm builds an app with such a tool, with all the benefits like faster development and non-erroneous development apart, businesses can gain huge from customisation. The best part is, a professional developer even while building with an app builder can test the app rigorously with a lot of additional tools to fix the common short-comings.

So, for a startup venturing into app development, it is not a bad idea to specialise into building apps with the help of ready in hand app builder tools. As most small and medium businesses are increasingly trying to come with their native mobile app, this can be a viable option to remain competitive as a development company.

5. Follow the proven and time-tested steps

There are certain proven and time-tested steps that every development company follows. Obviously, your startup cannot differ much in these regards. Here are the crucial stages of the app development process.

- Wire-framing:

When you have an app idea you need to document it in a way so that people can see how to use the app. This document where the app idea is put into a graphic format showcasing the flow of the app features, pages and buttons are called wireframe. Various wireframing tools can prove to be effective such as Jus-tInMind or Proto.io. When instead of taking help from these wireframing tools you do it on the paper always make things appear in minutest details including the navigation, flow of actions and pages, buttons, etc.

- Strip it off from all non-essentials:

Most successful apps have features that are relevant for the users, and thus they ensure easy and rewarding user experience. Does your app prototype or wireframe have a lot of features that are not required in relation to the app idea? Well, this is the step to evaluate features and ensure the ones that you need. When you remove non-essentials, you also guarantee to cut unnecessary development cost for your app.

- Design:

When businesses say they just do not mind having a core and working design with all their focus resting on app features, they are so wrong in their perception! Remember one thing, the design is not just about the look of the app, but it is also how the user finds the app rewarding and engaging. The design of an app is a critical part of the app user experience. But as per the latest and useful principle, the design must be simple, quickly engaging and optimised for ease of use.

- Briefing:

Now that you have a clear idea about the bare minimum and relevant features, app design and the overall look and feel of your app, it is time to prepare a brief for the entire project. The briefing apart from all the elements mentioned above will also contain the timeframe for each item and expected pricing.

6. Building in-house vs. outsourcing the first one

For absolute beginners venturing to start with their very first app, it is always advisable to outsource help. Often outsourcing for the first version of your app followed by reworking on it by the in-house developers proves useful. For a startup, it can be a little expensive, but in this way, they can ensure quality output with least scopes for fatal coding errors or design glitches. The biggest mistakes in the development process mostly happen in the first version where coding and integrating features into the design plays a significant role. By outsourcing the work from a professional company and thereafter fine tuning the finished app, a development startup can achieve a result they always strived for.

Things to do after hiring or outsourcing developer company

As a beginner in the app development business, you can always go for outsourcing model for your app. But while hiring developers from outside you need to ensure following a few effective and result driven steps. Let us have a brief look at these basic steps.

- Create developer accounts:

First of all, you have to register for your developer accounts for multiple platforms respectively as Google’s Android which charges $25 annually and the Apple's iOS which costs $99 per year. You can also register an individual besides doing the same as a company. So, when a startup still not crystallised into a formal company, individual stakeholders can register such accounts.

- Integrating Analytics:

Secondly, you need to integrate analytics to help to track app downloads, user engagement and user retention for the respective mobile apps. There are few effective tools like Flurry that are available for free. Localytics is also a great analytics tool with both paid and free version.

- Iteration:

As soon as your app becomes live on app marketplaces of respective platforms, you need to get concrete feedback about the usage patterns, user behaviours, and other crucial metrics. Depending upon these metrics you can try to enhance the look and feel of the apps.

Let’s wrap up!

Finally, your app needs solid marketing push long before it launched in the app stores. A solid pre-launch campaign giving way to a robust post-launch campaign is what you need to make your app a phenomenal success and thereby ensure growth for your mobile app startup.

Swift may be considered a young platform in the development world. But, it has surely paved its way to becoming the most sought after language for businesses looking to develop an iOS app. It is easy to use and implement, so Swift has changed the way iOS applications are built and used in the last few years. 

Before the introduction of Swift, mobile apps were developed on Objective-C, a time consuming and difficult programming language. Swift has brought some monumental changes to the Swift app development Company and the entire industry. For example, speed, security, user experience, and maintenance are some of its many advantages. In this article, we are going to dive deeper into the advantages and disadvantages of using the Swift programming language for iOS app development. 

What is Swift Application Development?

Swift is a highly intuitive programming language launched by Apple Inc. and is used to build iOS native applications which run on the Apple and Linux operating systems. Though Linux is an independent platform, Apple operating system comprises a list of solutions like iOS for smartphones, macOS for Mac computers and iPadOS for iPads, watchOS for Apple watches and tvOS for Apple TV. Hence, there is a long list of applications that can be built using Swift.

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Swift was introduced in 2014 as a replacement for Objective-C, which was used for iOS app development. Since its inception, Swift started gaining prominence and in 2015 it was established as an open-source platform. Most developers have a reason to believe that it is much easier to read and code than Objective-C.

As Swift is an open-source programming language, helper libraries, debugger, and package manager were launched under the Apache 2.0 license, and Swift.org was built to host that project. Due to this, any developer can obtain the source code on GitHub, develop it themselves, and even send extraction requests to aid the project. 

Swift is a safe and secure platform for development. The iOS development language provides improved protection against errors and mistakes, which also improves its legibility. The most common way of writing code must be of a certain nature, that is safe. It is important to find development bugs and Swift does a great job of doing that.

Swift offers a rapid deployment due to its simple syntax. Actually, it is 2.6 times faster than Objective-C and up to 8.4 times faster than Python as per Apple’s own findings. The programming language takes advantage of an easy-to-use Syntax along with modern features that developers would love to use. 

Importance of Using Swift Application Development in 2021:

Though it is a new platform, Swift is becoming the most commonly used programming language for iOS development in the world. Some of the popular brands that have already accepted Swift are Kickstarter, LinkedIn, Twitter and Whatsapp. Although there are some issues that need to be addressed, Swift is turning into a mature language that could eventually replace Objective-C as the go-to language for building iOS apps.

It is fast, secure, easy-to-use and hence Swift will assist businesses to satisfy the mobile app gap. Moreover, it has become a preferred choice for mobile app developers. Being an open-source platform, there is a major community behind it with contributions from developers around the globe. For organizations looking to switch to an open-source language with minimal efforts, Swift will be a major aspect for app development in the years to come.

Advantages of Using Swift Application Development:

Now, let us look at the advantages of using Swift as a programming language for iOS application development. 

1. Easy Development Process

Swift provides an easy way of development. It does not push you to use complex syntax but has taken a page from other programming languages like Ruby and Python. This simplicity elevates the development process and makes it much faster than Objective-C. 

The Swift programming language uses industry standards to write clean code. Whereas Objective-C has been known for its complex coding and hence Swift is rising in popularity. Reports suggest that Swift is definitely more concise than Objective-C and provides programmers with a way of replacing almost eighty percent of the code with the same results. From a development perspective, this is a major benefit. But, it also helps testers and QA teams making Swift a highly reputed platform. 

2. Easy To Scale

Swift projects are typically easier to scale due to the low level of complexity. The important aspect is that Apple is more likely to support Swift than Objective-C in the coming years. Swift is the latest toy in the market and is deemed as the future. Objective-C has probably run its course and is less prevalent in the developer circle too.

Apart from that, Swift makes it easy to include more programmers in the project if required. Swift has the capability to add new developers to the team depending on the simplicity/complexity of the code. This is crucial for businesses as training employees takes a lot of time. 

3. Enhanced Speed and Performance

Swift is a fast development language. Due to a shorter feedback circle, bugs can be easily identified and solved. Apart from this, robust coding and typing help avoid frequent code crashes. Another factor to include is that this speed benefit will only enhance over time as Swift continues to improve further.

As Swift is slated to replace C-based languages, it can be directly compared with these languages. Moreover, the performance of Swift is stable and not just fast, which requires necessary cleanup. 

4. Decreased Memory Size

Swift provides dynamic libraries which is a huge plus point. Dynamic libraries are much better than static libraries for a number of reasons. Static libraries are locked into code when the program is being coded. This adds to the size of the program and increases its load time. Static libraries also do not automatically update and get stuck in the version they are compiled, unless there is external intervention. 

Alternately, dynamic libraries that exist outside of the code are only updated when needed. Since Swift libraries are included in all macOS, iOS, tvOS, and watchOS this helps in decreasing the application size significantly. 

5. Swift Complements Objective-C

There are various reasons to use more than one development language in a project. At times, a lot of effort goes into building a framework. It can also take up to a few years. Redoing the whole framework to have a codebase in one language may not be optimum use of resources. 

Though Swift and Objective-C are distinct and can be used either on their own or can be merged together. If you are interested, you can do it in two ways:

  • It is possible to include new features in Swift to a current Objective-C project
  • It is possible to use Objective-C in your Swift project.

Both these methods are compatible and can be used alternatively in the same project.

6. Automatic Memory Control (ARC)

Swift provides a smooth way of controlling app memory. This characteristic helps to avoid memory leaks through automatic reference counting. With the help of ARC, Swift identifies what instances are no longer required by the application. ARC will instantly remove it for the developer and help them enhance app performance without affecting the CPU.

7. Cross-Platform Support

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Swift can be used with multiple Apple products and not just iOS - including macOS, tvOS and watchOS. Moreover, server-side Swift incorporates major backend technologies. By utilising it at the frontend and backend, applications can be developed faster. This is basically due to the reusability of code and impacts developer time and resource availability. 

8. Strong Community

Swift has seen phenomenal growth due to the support of Apple and IBM. The is an active and dynamic user group and is the second most popular language on GitHub. It is possible that Swift still has places to go and will be the most influential programming language in the next couple of decades to come.

9. Improved Safety

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Swift has an excellent typing system, coding and error fixing to identify bugs and avoid coding errors. With a reduced feedback loop, Swift enables developers to easily find bugs in their code and fix them instantly. Due to this, it creates a better chance to write high-quality code. Our developers believe that ensuring safety is time-consuming but the clarity will help you save time in the future. 

Disadvantages of Using Swift Application Development:

We have already discussed the advantages of Swift in detail. But, there is always another side to a story. Though there are more advantages of using Swift, there are some aspects where it is lacking.

1. New Language

This can be considered a positive and negative aspect but for Swift, it is the latter. Swift has only been used since 2014 but Objective-C has been around for more than forty years now. Thankfully, Apple has identified this and the current update addresses this gap. The latest update introduces Application Binary Interface (ABI) stability across all Apple platforms. Moreover, it also adds backward compatibility of Swift along with proper documentation. However, Swift is basically limited to native libraries, tools and will be unstable after a new release. 

2. Fewer Resources

This is because the language is still new and hence has a limited talent pool. It means that a small percentage of developers use Swift for iOS app development. Apart from a limited number of resources, only a few developers have actual experience with the language. It can make things difficult to hire new skilled developers.

3. Interaction with Third-Party Tools

Due to regular updates, it is difficult to find appropriate tools with Swift. Moreover, it is difficult to use external tools as Swift does not integrate well with IDEs. App developers frequently report problems related to syntax highlighting, autocompletion, refactoring and compilers. The official IDE (XCode) lags in terms of support but still manages to offer smooth navigation and an intuitive interface.

Conclusion:

Swift is a new but fast progressing development platform for Apple operating systems which provides a great alternative to Objective-C. Most app developers prefer Swift over Objective-C because it is much easier to write, read, debug, maintain and provide modern development tools. In the meantime, many businesses are also beginning to hire mobile developers who work on Swift as it provides a robust iOS software solution in a cost-effective manner and at a faster rate. 

Various mobile applications have been launched in the last few years to facilitate logistics and supply chain industry operations. These mobile applications have brought an instrumental change in the logistics and supply chain market. The inherent use of smartphones and apps looks like a natural choice for the Supply Chain & Logistics industry as they are constantly evolving and on the move. The industry is responsible for the transportation of millions of people and packages around the world. With the help of supply chain app development, the industry has now morphed into a seamless, cost-efficient and effortless process.

Industry leaders have now started understanding the importance of e-commerce on customer retention and satisfaction. Due to COVID-19, more and more businesses are going back from brick and mortar stores to e-commerce stores. Having said that, various big and small companies in the logistics industry would have to embrace supply chain management. Now, why does a supply chain business need a mobile application? What processes can be included in a mobile application? How can a mobile app affect the supply chain industry? In this article, we will find out the answers to the above questions regarding supply chain app development.

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How are mobile apps transforming the logistics industry?

One of the primary challenges you might face when dealing with your customers is reducing the time it takes to deliver their goods. Companies are looking at e-commerce for growth; as a business owner, you need to look at technological improvements. It is one of the best ways to stay relevant in your industry. A well designed mobile application seamlessly integrates fleet management solutions to provide real-time tracking of goods and streamline the entire supply chain process. Now, let us look at how mobile applications are changing the logistics industry.

1. Warehouse Management

Delivering goods on time is not the only goal of running a supply chain business. They also have to work on warehouse management. It cannot be neglected as the products are safely stored in these warehouses before being shipped to the final destination. The assignment of allocating storage space for the goods in warehouses and then picking them up again for dispatch is not easy.

Hence, a logistics mobile application that has been built with warehouse inventory management will be profitable for the business. It can enable you to store the product systematically and also keep track of inventory in real-time.

2. Better Efficiency of Data Analysis

With the increasing demand for logistics and supply chain services, you definitely have to process a higher volume of data. The sad part is that most businesses cannot make good use of this data for further analysis and development. Interestingly, around 60 per cent of organizations are not able to use such data strategically.

A supply chain and logistics mobile application help to make informed decisions by capturing auto-generated data. It provides a clear picture of your business performance which you can analyse to make further improvements. Moreover, you can also get the features of an enterprise mobility app in your application to offer more power to your team.

3. Improved Communication

Due to lack of communication or lack or miscommunication, the delivery of packages can be delayed or misplaced. A supply chain mobile application comes with an integration of inventory management systems. It is an enhanced way of maintaining a sustainable supply chain system.

The whole team working on the supply chain can be on the same page with the help of a mobile app. For instance, suppliers can connect with delivery drivers and track location and schedule their next delivery accordingly. The pick-up and drop-off efficiency can be better optimized according to the fleet's capabilities moving on multiple routes.

4. Ease of Bookings & Payments

Major logistics organizations like BlueDart and DHL have invested in mobile applications. One primary reason for their investment is that they are looking to capitalize on technology to simplify their users to book a parcel delivery. Around the world, most users do not know how to use an application to purchase products or services.

It is possible to enhance end-to-end customer service by offering effective tracking with the help of a supply chain and logistics mobile app. According to recent trends, mobile applications are here to stay, which is true for logistics providers. Customers can easily schedule parcel pick-up, set the date, and pay online through the application itself, which helps them save a lot of time.

5. No Paper Dependency

In the olden days, the supply chain companies used to have a complicated paper system for each shipment. These files were basically the backend of the organization and its communication with the customers. When there was a need to track the detail of any past shipment, it had to be done through a tedious process of manually searching through files and folders. This resulted in slow customer service and often resulted in late deliveries too.

With the help of mobile applications, organizations have started transferring their data in a digital format. Hence, the data related to any past shipment can be retrieved within a few seconds. On top of this, there is less chance of data loss and hence a lesser chance of data redundancy.

6. Better Staff Management

Staff management is a major headache for any logistics company, and it is the same with any company. With the supply chain management app, you can manage their tasks, expenses, and labour costs better. This improves your team's efficiency, and you can save a lot of unwanted time and costs in this process.

Supply Chain & Logistics App Development Trends in 2021:

Logistics and Supply chain companies are developing innovative solutions to respond to constantly changing logistics trends in 2021. Here are the top 5 budding trends in the supply chain & logistics industry you need to know.

1. Gamification

In this age, involving your team through interactive and productivity enhancers like gamification is ideal for improving worker efficiency and productivity. Gamification provides workers stimulating skills practice with real-time feedback that inspires and guides them to enhanced performance. It makes work like a video game challenge that the employees can interact with to understand and level up. Moreover, gamification can be included in real warehouse processes and tools to track employees’ accuracy, speed and progress over a period of time. Gamification can also reward employees with motivation like virtual badges, feedback, automated messages of encouragement and more.

2. Last-Mile Delivery

It is estimated that by 2030, more than 60 per cent of the world's population will be residing in cities. This number is further expected to increase to 70 per cent by 2050. Along with increasing e-commerce needs, broadening urbanization means that a major transportation and logistics trend will be last-mile delivery. Interestingly, last-mile delivery costs make up for more than half of companies’ total logistics costs.

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Traffic congestion in cities caused by the rise in last-mile delivery in logistics is an environmental concern that businesses must deal with. Moreover, businesses will start using drones to automate business processes in 2021. Also, temperature-controlled lockers provide customers flexibility by minimizing delays and costs linked with returned deliveries because of unavailability. The last mile delivery concept is a great idea for perishables like food and certain medicine.

3. Reverse Logistics

Along with the rise in e-commerce, businesses need to adopt a good reverse logistics system in 2021. Reverse logistics includes all the value-added activities that businesses offer after the point of sale. It includes post-sale services like returns, refurbishment, repairs, reselling and recycling etc.

At the moment, sellers are competing to survive in the e-commerce market by providing fast and effortless return services. Around 30 per cent of e-commerce orders are being returned compared to 8 per cent of retail store orders. This is where reverse logistics management can make or break an e-commerce business.

4. Digital Training

At the beginning of the COVID-19 pandemic in early 2020, there were concerns for disruption in the supply chain because of new demands in the e-commerce industry. To cope up with the rising demand, Amazon hired 175,000 temporary workers at the start of the pandemic and has hired more than 2,800 new employees per day since July 2020.

To handle that, Amazon incorporated digital training methods to enable seamless employee onboarding throughout 2020. As more millennials enter the industry, they carry their technological habits along with them. Hence, digital training is the perfect answer for a new-age blue-collar workforce.

5. Social Sustainability

Apart from environmental sustainability, social sustainability will be a major trend for supply chain and logistics trends in 2021. Due to high workforce turnover and changes in the labour market, supply chain management companies have started focusing on warehouse workers. In essence, social sustainability is all about empowering workers and providing them with skills and learning opportunities to succeed in their roles. Hence, they are less likely to quit or be redundant. Hiring and training new employees are expensive; social sustainability is a great tool to reduce labour costs and enhance workforce productivity in 2021.

Wrapping Up

Enhancing supply chain efficiency is a constant and repetitive process that must be measured, reviewed and evolved to stay competitive. Various supply chain performance metrics assist you with this, but the most popular is the Perfect Order Index. Though it was initially used in the retail industry, it is a great tool to measure strong performance areas in e-commerce too. Moreover, to succeed in your business, you will need to enhance customer experience and do better than your competitors in every department. That is possible with the help of a mobile application. An advanced mobile application will be a good platform to reach more customers. Apart from that, you will be able to save time and money too by automating various tasks. Let us know about your favourite trend in the comments below.

If you trust our judgement, you don’t want your website visitors and Google to hate your website. Thankfully, you can now easily reduce your image’s file sizes to help enhance your website performance. The main issue with formatting images for your website is that updates generally reduce the quality of your website. It is typically not a bad thing as long as you make them look professional. There are some strategies that enable you to reduce the file size of your images and still make them look pretty on your website. 

Image optimization is an easy process of decreasing the size of an image to suit your website without ruining its quality. It is critical for the success of your website as it enhances your conversion rate, website speed and SEO. Images make upto 75% of total page weight on most web pages and hence it is important to ensure that you are displaying images in the right way without affecting the website speed. Website visitors would quickly leave your website if it takes more than 3 seconds to load. This will significantly increase your bounce rate and reduce your conversion rate if the visitors leave your website quickly. In this blog, we will take a look at how to efficiently optimize your images without affecting the quality along with optimization for website conversion and SEO. 

2021 - Image Optimization tips

We will now list the most promising tips for Image Optimization in 2021 and beyond. 

1. Choose The Right Format

Choosing the right image format means a lot in the optimization process because each format is meant to deliver a particular requirement. 

  • JPEG - Ideal for still images, real-world images and complex colors.
  • PNG - Ideal for web images like logos and complex images like pictures.
  • GIF - Ideal for low-resolution images, animated graphics, tiny icons and simple images. But, it is not advisable to use the GIF format, instead you can use webp format.
  • TIFF - Ideal for high-quality images and large-size print graphics.
  • WebP - A new image format that provides great compression along with superior quality. 

Selecting the right format decreases bandwidth consumption for an enhanced page loading speed. But, a new format has been introduced, known as AVIF that covers the best properties of all the above mentioned formats and provides better results than WebP too. Moreover, AVIF offers more than 50 percent reduction in size when compared with the JPEG file format. These days, more and more businesses are publishing images in file formats like AVIF and WebP.

2. Lossy Vs Lossless Compression

It is crucial to understand that there are two major types of compression like lossy and lossless. 

  • Lossy -  It is a filter that gets rid of some of the data. Hence, it will reduce the image quality so you will need to take care when you reduce the image size. The file size can be decreased by a significant amount. For this purpose, you can use design tools like Adobe Photoshop or any other image editing softwares. 
  • Lossless - It is a filter that reduces the data to an extent without affecting the quality much. This compression type doesn’t hamper the quality of the image but it will want the images to be uncompressed before it can be rendered. You can make a lossless compression on your computer with tools like Photoshop, FileOptimizer or ImageOptim.

It is ideal to play around with your compression techniques to see what works for each image or format. If your tools provide you the option then ensure that you have the image for the web. This is possible in most image editors and will provide you with quality changes so you can achieve optimal compression. You will lose some of the quality, so work around to find the best compression balance you can without affecting the image quality.

Content Delivery Network (CDN) 

Image compression and image CDNs work in tandem. Website images not only have to be optimized but have to be delivered quickly too. An optimized image is not useful if it cannot be transported instantly. An image CDN will take care of this requirement as it makes instant delivery of optimized images feasible by decreasing the distance between website visitors and the servers. 

The global image CDN serves a variety of purposes and added advantages including:

  • Allowing fast global reach via cloud acceleration.
  • Audience segmentation was made easy.
  • It helps you save money by reducing the need to invest in server providers around the world.
  • Brings down the load on the server to achieve low delivery cost.
  • Offers secure storage capacity.

The cautiously engineered image CDN from ImageEngine separates itself from the others due to its distinct features like:

  • The optimized images are delivered 30 percent faster than other CDNs.
  • It is quite easy to integrate and configure ImageEngine CDN.
  • The images are instantly optimized to the relevant format according to the user’s viewport size.
  • All images can be delivered in new formats like WebP and AVIF.
  • The images have a significantly reduced size and excellent image quality too.
  • It offers support for HTTP, HTTP/2, WAF and DDoS protection.

Browser Caching

The “Leverage Browser Caching” warning shown on the Google PageSpeed Insights tool when there is no caching in place has been set quite low. In basic terms, the warning is a suggestion to enhance your website speed. Browser caching shows the user’s browser to save some particular files on their local system instead of downloading the files again. For instance, a user is required to download the logo of a website on the initial visit. But, after the initial visit, a user would be able to load the logo from the local cache only if browser caching has been enabled. This will lead to faster loading as the user is no longer needed to get everything from the website’s server. 

Browser caching can also be used for not just images but various other kinds of files including object data and other resources. There are multiple ways to use browser caching but just adding the below lines of code to the .htaccess file is the most popular choice.

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Browser caching stores the images for a dedicated time for ease of accessibility. You can also follow industry standards for this very purpose. The timeline for the above code is around one year. The .htaccess file is found using the FTP program for connecting to the root directory of the website’s server. 

Get Rid of Hotlinking

Hotlinking is when an individual or a business copies an image URL and embeds it on their website. Due to this reason, the image being displayed is shown as an owned content. Hotlinking is a common practice for websites and often plays with copyright infringement. In most cases, hotlinking can be unintentional but it can definitely impact the original owner and may also cost them money. It can further impact the website’s performance if there is a drain of the server’s resources.

Flaky Connections

If a website contains too much content with rich images and the users do not have a stable internet connection, then it will be difficult to convert these users. This situation can also be called a lost business opportunity. Not all website users have access to fast and stable internet and hence it is advisable to optimize images for flaky connections.

A good practice to optimize images for slow internet use is to compress the images in real-time. But, it is crucial to determine the network speed of users before compressing the images. It is best to categorize the users into segments depending on connectivity like 2G, 3G, 4G or 5G. 

What is the impact of image optimization?

Now, let us discuss the positive impact of image optimization on your website.

Enhanced Page Load Speed

Page load speed is the actual time taken by a web page to load on the user side. It is based on multiple factors like your website host to website design and layout. The websites with less than three seconds page load speed are loved by the users. Hence, if you are optimizing your website images, you will be helping your website speed. This offers a great user experience and hence more people would love to interact with your website. There are various tools which can help you in optimizing your page load speed like Google’s PageSpeed Insights which will provide an overview of your web page. 

Improved SEO Ranking

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In 2010, Google made it clear that page load speed is an essential ranking factor. Just like the users, even Google hates slow websites. Google published an update in 2010 in its Webmasters Blog which states, “Like us, our users place a lot of value in speed - that’s why we have decided to take site speed into account in our search rankings”. Hence, it is evident that faster websites would rank higher in search engines than slower ones. 

Every website development company understands the relevance of search ranking along with digital marketers. Everyone wants to rank on the first page of Google and image optimization will surely take you there as it will significantly reduce your page load speed. 

Increase Conversions

If your search engine ranking goes up, you can get more users and possibly get more conversions. Page load speed directly affects the SEO ranking and website conversions. There has been ongoing research into this correlation by industry experts like Moz and Kissmetrics. According to Kissmetrics, around 79 percent of users who are not satisfied with the web page speed or performance do not wish to buy from the same website again. 

Better User Engagement

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A happy customer is just not a myth especially for websites that are offering an exceptional user experience and this can be true for your website too. All that needs to be done is to optimize the website images, work on the page load speed and hence offer an improved user experience. If your page is loading fast on any device, a visitor will  definitely spend more time on the website. 

It has been mentioned in various studies that visitors are likely to leave websites that are too slow. The web pages which load in less than 3 seconds have a bounce rate below 25%. Your page load speed also improves the returning rate. This means that customers will keep visiting your website and buy from you if they are happy with the page load speed. Hence, user satisfaction also depends on page load speed which can be enhanced by optimizing the web pages. 

Wrapping Up

In a digital world, each and every factor linked to your website performance matters. The expectations of visitors are definitely going to change with time. As a business owner, you can not afford to ignore the benefits of image optimization. The advantages are just not limited to the page load speed and SEO ranking. Image optimization as we have seen above is also responsible for boosting your website conversion. In the coming posts on image optimization, we will talk about alternate techniques for image optimization in detail along with relevant examples so please stay tuned. Do share your thoughts and experience of image optimization in the comments section below. 

Determining the most prevalent programming languages over the next couple of years is a challenging task. More often than not, bold forecasts about the supremacy of a language is not feasible and then there are some languages that seem to come out of nowhere to gain a significant niche. 

Interestingly, an increase in a language’s popularity enables you to predict a clear picture. In this post, we will discuss the languages that will dominate in 2021 and do an in-depth analysis of JavaScript and Python before providing our recommendations. Essentially, the fundamentals of the programming language will remain the same whether it is 2020 or 2030 but there will be improvements and updates which can make a huge difference. 

Difference Between Javascript and Python 

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JavaScript is a superior, interpreted language that is well known as a scripting language for web pages. This means if a web page is not just existing and showing static information then JavaScript is definitely the reason behind that. Apart from that, there are some advanced versions of JavaScript like Node.js which is used for server-side scripting.

JavaScript is a prominent programming language and has been accepted by the developer communities throughout the world. According to StackOverflow Developer Survey Results in 2019, JavaScript is the most popular programming language which is used by 69.7 percent of developers worldwide. It has been crowned the undisputed king of programming languages for seven years in a row. Moreover, the most widely used Web Frameworks are jQuery, Angular.js and React.js which use JavaScript. 

Why is JavaScript so Popular?

  • JavaScript is generally used in both client-side and server-side applications. It means that it can simply run everywhere from web browsers to some of the most powerful servers. Due to this reason, JavaScript has a slight edge over other programming languages that are not so flexible.
  • JavaScript enforces various paradigms from object oriented programming to procedural. Hence, developers have the freedom to innovate and experiment if they feel the need to.
  • It has one of the largest and most supportive communities of programming enthusiasts that back the language. If not for these developer communities, it would have been difficult for JavaScript to strengthen the number one position it has over the years. 

On the other hand, Python is an interpreted, general-purpose programming language with various uses starting from web applications to data analysis. Due to this reason, Python is often present in complicated websites like YouTube or Instagram, a common language for cloud computing projects like OpenStack and in Machine Learning. Python has been rising in popularity such that it is one of the fastest growing programming languages in the world. 

Why is Python catching up with other programming languages?

1. Easy to Use -

Users simply do not like complex things and hence Python is rising in popularity because it is extremely easy to learn and implement. It is basic with an easily legible syntax and hence it is loved by experienced professionals and students both. Apart from that, Python is highly efficient. It enables developers to accomplish more tasks using significantly fewer lines of code. 

2. Supportive Community -

Python has a supportive community and it is quite known because it has been used since 1990 and 30 years is a significant time frame to build a supportive community. Due to this support, new Python learners can definitely enhance their programming skills which again increases the popularity of the programming language. There are multiple resources available online to boost Python’s popularity, starting from initial documentation to YouTube tutorials that are a major help for inexperienced learners. 

3. Libraries and Frameworks -  

Python is a fairly popular language and hence it has hundreds of libraries and frameworks that can be leveraged by developers. These libraries and frameworks are more than useful to save time which makes Python so popular. Some widely used Python libraries are NumPy and SciPy for scientific computing, Django for web development, BeautifulSoup for XML and HTML parsing and nltk for natural language processing.

Why is Javascript programming better than Python?

Now that we have seen the difference between JavaScript and Python and how each programming language is useful which makes them so popular, let us now discuss why JavaScript programming language is better than Python.

1. JavaScript is ideal for website development

Without a doubt, JavaScript is definitely better than Python for web development for a primary reason that JavaScript runs in the browser whereas Python is a prominent server-side programming language.  Now, Python can be used to develop a website but it is not used alone. Python has to take support from other platforms to reply to requests that offer HTML, CSS and JavaScript. 

Moreover, using Python to develop a website is a complex process. Frameworks exist to make your job simpler like Flask and Django even then Python is not an optimal choice for web development. JavaScript is the perfect choice for mobile websites and desktop applications. JavaScript offers multiple opportunities for web development in JQuery, React and Angular. 

2. Professionals are Used to JavaScript

When a business hires a developer for a project, the business would definitely prefer to hire an experienced developer for success. The issue with Python programmers is that you never know their real-life experience. It can be said about JavaScript developers because it is much easier to find experienced JavaScript developers as it has been a standard programming language since ages.

Though Python was launched in 1990, almost six years before JavaScript, it never gained popularity until Google took it under its wings and invested further. It means that most experienced programmers who started in the 1990's are likely to be experienced in JavaScript over Python.

3. JavaScript is the Direct Link to the IT world

Some Python experts will always support Python and claim it to be one of the best programming languages. But, if you want to make it big in the technology world, JavaScript is the norm. As JavaScript is an integral part of front-end web development, you will have the expertise to generate income either as a freelance developer or working in an IT firm.

Even if you browse major job sites to look for development opportunities, you will find that there is a strong demand for JavaScript developers. It is understood that some businesses may not have an idea about the ideal programming language for their project but if they are developing a front-end website then they will definitely need the services of a JavaScript Developer. 

4. JavaScript is Simple to Learn

Though various people say Python is easier than JavaScript, it is not at all true for users with a programming background. JavaScript basics are simple and can be mastered in a few months and if you give it a year, you can make good money with your coding skills.

5. JavaScript Performs Better than Python

There is no secret in the fact that JavaScript is the faster language between the two languages. That is because JavaScript is developed on Chrome’s V8 which is a lightning fast engine in the world. Due to this inbuilt speed, Node.js is the desirable language when you think about developing real-time applications. 

6. JavaScript is historically more popular

Since its initial release in 1995, JavaScript has been widely used by developers and it is unlikely to change in the coming years. The key designers at JavaScript believe that it is important for every developer to understand the intricacies of JavaScript, Java and Python.

Though Python is a great programming language to have under your arsenal, it is not the only solution for web development. Python is a reformative addition to current web development languages but not that effective by itself.

It is safe to say that JavaScript is better than Python because it has been extremely popular for a long time. That is because if a programming language is popular for a long period of time, there must be a logical reason for that. The key reasons are functionality, dependability and ease of use and JavaScript fulfills all these requirements with finesse. 

Conclusion

Every time a new programming language is introduced, the aim is to enhance its features like effectiveness, debugging and memory management. It is a reality that some of the older programming languages are still pretty helpful but there are major drawbacks when compared to the more recent languages. Irrespective of whether you are biased towards JavaScript, Python or any other programming language, each language serves a definite purpose. 

There are certain languages that have overlapping functionality whereas other languages are robust and offer enhanced debugging. It is a fact that you should focus on programming languages which are in high demand and provide better functionality. It can be overwhelming to select a programming language if development is not your forte and if that is the case then you can contact Nimblechapps, a JavaScript development company for your website development needs.

Software development has been one of those few industries that experienced a consistent growth in the past decade but now it is facing its own challenges due to the ongoing COVID-19 pandemic. There has been a constant struggle for developers working in the industry along with the recruiters. But since the pandemic started, the value of developers has increased a lot due to the overdependence on software in our day-to-day lives. Due to this reason, more developers have been working more hours than usual and they were the first to adapt to the work from home environment.

Having said that, the pandemic has greatly affected our lives and has taught us many key lessons on survival and growth. Work from home (anywhere) is the new normal and businesses are adapting to this to make sure they enjoy a better reach. This post is the perfect place to start with for your web development company if you are still scrambling to cope with the challenges posed by the pandemic. Due to digitalization, businesses are looking for novel ways to hire designers, developers and other staff to work from home leveraging the available resources in place. 

Guide to Recruit a Web Developer

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Recruiting a remote development team is not an easy task and hence it is better to plan a stepwise approach in the hiring process of web developer recruitment. You must bear in mind that it is crucial to integrate your business goals with the skill set of the developers. Instead of looking for specific skill sets, it is advisable to have a broad radar to identify people with sharp development focused minds. Some recommendations to keep in mind:

Robust understanding of Fundamentals

In this section we are trying to focus on the core part - fundamentals. It is understandable that languages can become obsolete, technologies can change from time to time and trends can die soon but the fundamentals keep on thriving. A developer who knows what helps a great design, an expandable architecture will just change tools that assist with goal accomplishments. Essentially, a good developer will always prioritise the usability of the software over other goals. 

Teamwork is Key

This might sound like a cliche but there is a reason why it is important to keep the team-building principles away from the developer community. A high percentage of developers feel that Scrum is a limitation and deadlines are just another way of limiting the developer’s freedom. And in simple terms, developers who feel trapped and under pressure will always deliver a substandard product. 

As you hire a developer, re-engineering the concept of teamwork can be a master-stroke you never knew you needed. At Nimblechapps, we use and advise a strategy that is a combination of personal freedom and restrained supervision. It is advisable to look for developers with:

  • Inclination to use Slack - there are clearly no plans to change solutions so a developer must be completely confident with the platform.
  • Knowledge of Github - the developer should have basic knowledge about Github and should be ready to upload the code on the shared repository so their line manager knows what the developer is working on.
  • Compliance with Style Guides - developers should be ready to use style guides as the ones who code as they want can sometimes be an issue in terms of scaling. 

Having said that, personality traits are not something that we focus on. Web developer recruitment is not about whether you would like to treat them as a friend and hang out after work on a friday night. It is more about workplace efficiency and it is good to have an eccentric team. The sooner businesses and developer recruitment agency understand that, the better it is for their business. 

Love for Technology

One of the most exploited terms is “passionate developers” which developers have to go through. By being passionate about technology it means that you:

  • Follow industry trends and blogs on web development.
  • Programming is a hobby (passion).
  • Engross in discussions on Reddit and various forums.
  • Consider software development as a career and not looking to switch fields.
  • Work longer hours.
  • Even be happy to do the routine tasks.
  • Consider web development as an absolute hobby.

What did you understand from the above points? It is critical to find people who are looking to take on the learning curve and are happy to update with changing trends. Try not to look for developers who just code and talk about coding all the time. It is difficult to find a balance but if you try harder, you will find passionate developers. 

Ready to Adapt

One of the poorest decisions to make when you hire developers is looking for people who are suitable for a particular project. That is because, over a period of time you might want to change the number of developers working on an assignment and want to include more developers in a new project. Now, it is imperative that you know whether a developer can unlearn and relearn, learn new tools and still manage to work efficiently. What are the indications of developers who are interdependent?

  • Acquainted with multiple project management styles like Waterfall, Scrum, Agile and more.
  • Comprehending the differences and the vital areas of object-oriented and functional development. 
  • Knowledge of test-driven programming.
  • Understanding the distinction between different types of languages and their applications.
  • Thorough understanding and command over MVC.
  • Knowledge of RAD and loose coupling.

This is not a final list but verifying how well a programmer is informed in high-level concepts, confirming a few things from the above list is usually a good starting point. 

Recruitment trends to follow in 2021

With the pandemic looming over us, it is important to understand what 2021 has to offer when it comes to recruiting trends. Some of the best recruiting trends to actively participate in are:

1. Remote Work

Remote Work has been one of the top trends since last year and it continues to be on top in 2021. Though work from home was compelled due to the pandemic, it is definitely here to stay even after the pandemic. There are certain advantages and disadvantages of the traditional work culture. To keep employees happy and productive, businesses must provide them the option of remote work in 2021. We understand that remote work is a novel idea but it has multiple benefits over the traditional approach. 

2. Use of Artificial Intelligence in Recruitment

Artificial Intelligence is definitely the future of everything and recruitment is not new to that. As it is new and hence unknown to many recruiters, it can be used to your advantage by using systems that will offer more data and improvements. Sophisticated technological systems will start taking over the traditional approach of recruitment. 

3. No Conventional Approach

Recruitment trends changed 360 degrees in 2020 by a forced change in the conventional approach. With the onset of virtual events and job fairs, the recruitment procedure and hiring became quite different from what it was before 2020. Various key job fairs around the world took the digital route by accepting innovation as recruitment trends. It is safe to say that recruitment is not a linear process anymore where you will only get a job if you have a particular degree. The focus now rests on communication skills along with the eagerness to learn, ability to adapt and more. 

4. Mobile Recruitment

Mobile recruitment is on the rise and has been a go-to strategy due to the COVID-19 pandemic. According to a report, more than 90% of people use smartphones for job search along with 45% of them looking everyday. They are not to be blamed as it is convenient and quick for most users as the smartphone is easy to access. Mobile recruitment is to hire people using a handheld device like an iPhone or an Android phone. Good user experience enables the users to search and conveniently apply for jobs instantly. In the same manner, it also enables a developer recruitment agency to find their ideal candidate. Channels like LinkedIn, Facebook and Twitter offer the most data in terms of recruitment where LinkedIn is the undisputed leader of recruitment. 

5. Multi-Diversity

Diversity is not something new, it has always been there but still there is always a chance of improvement. A trend that includes gender and ethnic equality will enhance the workplace and make it profitable. Apart from workplace efficiency, diversity should always be motivated for a fair society devoid of discrimination and hate. 

6. Freelance Opportunities

If there is one industry that has gained a lot from the pandemic is the freelance industry and specially from IT related projects. Now, freelance opportunities have seen a steep rise in the last decade, post 2020, there is a significant boost in recruitment trends. Freelance offers multiple advantages and new opportunities to people who don’t want to do a fixed job and are eager to adapt too. 

Conclusion

Recruitment pattern is constantly evolving and is now at an interesting juncture with incoming trends which needs more encouragement. As we get to know the most important recruitment trends, you must look to utilise them to get the most out of your recruitment process. And if you are looking for a web development company, then feel free to get in touch with Nimblechapps today. 

When you look at the Apple App Store downloads data from September 2020, mobile games were ranked first with a report stating 22.2% share of total downloads and mobile business apps came second with around 10.4% share. Mobile app development companies are now focusing on 2D/3D games along with native and hybrid mobile app development due to the increasing popularity of mobile games. But, before getting started, you will need a handbook to help you avoid the most common errors and to enhance your chances of success. We will discuss a few valuable tips that game developers can follow to conceptualise and develop better games. 

What is Mobile Game Development and how does it work?

Mobile game development is increasingly getting popular since the last few years due to the increase in mobile platforms and their capacities, mobile games have become a part of a smartphone. Irrespective of a phone’s make and model, design etc the most widely seen feature on every smartphone is a platform for games. During the game development process, the mobile game developer should consider both the technical and the non-technical parts based on the smartphone’s operating system. 

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Your mobile game development team can determine the graphical aspects of the game due to which there will be some design changes too. An imperative part of developing a mobile game is the actual game plot along with the gameplay. Due to the rising popularity of touch screen phones or smartphones, users can now play complex games on their phones. Now, mobile game development can be an overwhelming and expensive process, most companies have started taking help from dedicated mobile game development companies. 

How can development companies help in mobile game development?

A good game development company comprises ideators, designers, visual artists, testers and feedback experts who work in tandem to offer interactive user experience in every step of mobile game development. These services are usually cost-effective and come with 24x7 support. Their game development solutions are designed to utilize the full potential of multiple platforms to provide an enriching gaming experience. Moreover, the testing team will test the game against quantifiable parameters and send it forward only when it passes through their expectations. A good development team will make sure to remove bugs after each significant development phase so you get a hassle-free gaming experience on all concerned devices. 

15 Tips for Effective Mobile Game Development

Here is a list of the most effective tips for mobile game development to help developers build better games with an immersive user experience. 

1. A Solid Idea

You will need to have a definitive layout of the kind of mobile games that you wish to develop before actually working on the coding part. Make a flowchart consisting of the nature of the game, the gameplay and the manner in which you want the users to interact with your game. For first time developers, it is better to start with a game that is similar to the game that you are familiar with. It can be a good idea to start with familiarity and ease into the process.

2. Focus on One Platform

First, you will need to handle the iOS or Android platform debate. If your game idea is innovative, Google promises a wider reach and at the same time, iOS applications have a better earning potential. Moreover, if you go with Android first, you will need to customize your game for a wide number of devices along with Android version fragmentation. We would recommend you to start with an iOS game first as there are multiple tools available to port the game to the Android/Windows platform. 

3. Familiarize yourself With Tools & IDEs

Impartial knowledge of game development engines and available tools can be detrimental to your development team. If you are an iOS developer, focus on learning Xcode and Swift language first and for Android developers, Java is the preferred language and Android Studio/Eclipse are important to master. Before you begin, you will have to determine whether you want to develop a 2D or 3D game. Based on your preferred choice, you will have to get well versed with game engines like Unity and Unreal Development Kit (UDK). 

4. Research Users’ Way of Playing

An efficient mobile game development agency would focus on analysing the in-game analytics. This is because the user experience is a crucial factor to make or break the game. It is important to note that most users like to play games on their mobile devices as a distraction and hence the interaction time is quite limited. Hence, it is mandatory for game developers to offer users quick options to pause and restart the game without any loss of progress. It will be an added advantage if you can offer an offline version of the game too. Also, if you are looking to develop multiplayer games then you will need to do extensive research as you will be catering to a much wider audience around the world. 

5. Content is King

You should focus on good looking mobile games but steer clear of using too many graphics for your games which can actually push the game content to the back. A great looking game can get you initial downloads but the game content will make sure that you have really high user retention levels. When you are looking to develop a role-playing game it is ideal to prepare a solid back story. Engaging content is key to engage users and neglecting it is not advisable at all. 

6. Minimum Viable Product

This is particularly important for Android game developers and iOS developers too. With increasing competition in the international mobile gaming market, you will need to publish your app as soon as possible. The right way to go about this is to launch a minimum viable product (MVP) first and release updates later. For example, to make sure that users can play your game in landscape and portrait mode without any issues. You can update any customizations at a later stage. 

7. Emphasize on the Creatives

All major mobile and game development engines have different teams for development and design. Based on the type of design needed in a game, it is important to have an acute knowledge of design tools like Maya, Photoshop, Spine and Gimp. You can focus on creating characters that users can relate to. We are sure everyone remembers the little guy in Subway Surfers, that is due to the focus on creatives. 

8. Minimize Ad Discussion

Try to work on a few game development projects just for fun and to get a hang of it. However, all game developers wish to earn monetary gains from their game and that is where in-app advertisement comes in. If you focus on this monetization strategy, try to do it in a way such that it doesn’t affect the main gameplay. Try to add video ads that users can check while taking a break from playing. Having too many disruptive ads from time to time, most users will uninstall your game right away. 

9. Accept Feedback & Work on It

As soon as you have a beta version ready, send it to your friends from the industry and ask for feedback. Try to understand their feedback to look deeper into your game and note down all worthy suggestions and try to work on it. The beta version of your game can and will have some flaws, there is nothing wrong with that. On top of that, you would always want to hear honest feedback on your game from the people you trust. It is much better than taking flak from the end-users. 

10. Regular Updates

Major upgrades can be pushed back to longer durations but industry leaders believe that iOS and Android game development recommend releasing smaller updates more frequently. If there are multiple levels and challenges, you can try to add a few levels every week instead of taking a few months to release them together. Strategic games can add new weapons or new characters every few weeks. This will ensure that your game will have a newer look from time to time. 

11. Optimise For Different Types of Users

Some users will have all the time in the world to play games and get better with time and there is a small percentage of people who are happy to pay for in-game purchases. For heavy users, there can be issues like battery drain or phone overheating. You must ensure that your game does not pose any such problems.

12. Keep a track of Analytics

By now, you must have got a clear understanding of why mobile app analytics is crucial for a development team. It is important to understand how, where and for how long users are interacting with your app, the user age group and if any device on which users are facing any issues. If you notice that the download rate is going down, you can update your app and spread the news. Mobile games have a smaller lifecycle and if the downloads consistently go down then it is time to move on and develop a new game.

13. Game Promotions

All your hard work in terms of ideas, planning and execution will go down the drain if you are not reaching the right people. Focus on social media platforms like Facebook and Twitter to know what mobile app developers are posting about their apps and games. Apart from that, you can tweet or post about your features too. Try to get active feedback and recommendations from users and keep updating regularly. By indulging in regular PR, you can develop an interest in the game in your target audience. 

14. Have fun

Beginning from selecting an appropriate platform to discussing ideas, designing, development and testing can feel like a drag if you are not enjoying the process. Game development is a fun process just like playing a game. You will need a lot of motivation to roll out a respectable game that is loved and played by a lot of people. In this case, it is better to be like an independent developer who develops games for fun because it is a passionate project for them.

15. Plan Ahead

Apple Watch games are becoming increasingly popular and with new updates, WatchKit app developers are able to build custom games for the wearable device. If you are thinking about the future, you can also learn more about virtual reality as it is hardly seen in mobile games but certainly will be a big thing in the future. By planning for the future now, app developers can stay ahead of the game and achieve success in the long run. 

Conclusion

If you are developing a game or an app there is a possibility that it will not be a huge success. But that should not let you down if you are following this guide and keep learning on each and every phase. You will need to find where and why something went wrong and learn your way to avoid the same mistakes in the future to develop a better game. Developing games for smartphones can be a rewarding experience if you apply yourself and keep learning. If you are looking to Hire Mobile Game Developer, look no further and contact us for an enriching experience. 

 

We have seen phenomenal growth in mobile app development in the last five years and how new businesses are relying on the latest technology to build engaging mobile apps and websites to reach their potential customers. With the growing need for mobile applications, we have also witnessed a surge in mobile app development companies in the country. More options always equate to healthy competition among the companies and exciting work for the clients, but at the same time, it can also be equally overwhelming for the clients due to the confusion as they are now spoilt for choices.

In the last decade, we have seen a lot of international companies hiring Indian app development companies because of their strong work ethic and affordability. However, it can be difficult to choose the right option for you. Now, we are here to help you find the best mobile app development company in India through the course of this blog.

What is Hybrid App Development and how is it useful?

Hybrid mobile applications are installed on a device similar to a native app. The only difference is that hybrid apps have all the elements of native applications (apps developed specifically for iOS or Android) with some elements from web applications (websites that look like apps but are actually not installed on a device) that can be accessed via a web browser.

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Hybrid applications are installed in a native container that uses a mobile WebView object. When the application is used, this object shows web content by using web tech like CSS, JavaScript or HTML etc. Actually, it displays web pages from a website that are adapted for a WebView display. The web content can be displayed when the application is opened or for specific parts of the application only. Let us understand why Hybrid apps are important.

  • It helps to merge user experience in an agile development cycle along with affordability.
  • There is no dependency on the App Store for app deployment.
  • It is easier to find resources to build hybrid apps using technologies like HTML, CSS or JavaScript instead of finding developers specifically experienced in Objective C, Swift or Java for iOS and Android development.
  • It will help you significantly reduce the development time and cost.

How to look out for the needs of developing a Hybrid Application?

If you are thinking about whether to develop a hybrid mobile application or not, you can check out the factors below that will help you to decide whether it is a good choice for you or not.

- Time and Cost

Hybrid app development is the perfect platform if you are looking to save time and money as it will be based only on a single codebase instead of building separate codes for both native iOS and Android applications. For some reason, a hybrid app development process can take more time due to defects or bug fixes encountered during the application development stage. The development and testing process is completely different for hybrid apps when compared to native apps and if you are able to develop an app faster, you will save a lot of money in resources and the testing phase as well.

- Features

The primary factor to consider is to determine the features that you need in your application and whether you can include them in your hybrid application. A straightforward question to ask is “Can this be viewed on a website?” If your answer is no then you will need a native app.

Hybrid apps always require an envelope that allows the application to run on a particular platform. For instance, Phonegap or Cordova always uses libraries that enable you to use native functionality in a hybrid setting.

It is important to understand that native libraries will have a few disadvantages. It will take more time as they have to be written for each targeted framework. Moreover, by using these libraries you are entrusting the open-source community for timely maintenance and thorough documentation.

- Performance

If performance is your only concern, then native apps would be your best choice as hybrid apps are slower than native applications. Interestingly, Facebook has invested in a mobile web app and in 2012, CEO Mark Zuckerberg admitted that their mobile strategy is dependent on HTML5 instead of native apps. This might have come across as a performance issue in Facebook which was soon corrected by the Social Media Giant.

Hybrid apps have a few constraints if directly compared with native apps. One of the most evident limitations is that of memory usage. You will need to keep memory usage in mind as mobile applications will always run on a handheld device. Hybrid apps with a web view require more memory so you might want to consider it before diving deep. Especially if performance is your sole priority.

Things to keep in mind while hiring Hybrid Application Developers?

As soon as you have figured out your requirements, you will need to find hybrid application developers for your project. You would definitely want to invest in an experienced company that will have the expertise to develop your app. However, it can be a huge task to find suitable hybrid application developers or hybrid application development companies.

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Before you make a choice, you must understand the points to keep in mind for timely development. Mobile application development projects generally fall into the below categories:

1. End-to-End App Development -

Are you looking for help at each and every step of the development phase? There are specialised hybrid app development companies that take care of end-to-end development. This includes strategy, design, implementation and development along with testing and app maintenance. This is a safe option for start-ups and also for small and medium-sized businesses.

2. Design and Development -

You have an idea about the app that you are looking to develop. Moreover, you have taken care of competitor research, marketing strategy, core functionality etc. In that case, you have already done the most important part of the project. Now, you are only looking for help in terms of UI/UX design and hybrid app development. So, then you should be looking for a company that can design and develop your dream application.

3. Specific Assistance -

If you have already created a working model or prototype of the application and are only looking for some changes in design and development then you will have to look for a company that can help you with specific rework or redesign.

Apart from that, you can also check out some popular B2B platforms like Clutch, GoodFirms, DesignRush etc. to find a suitable hybrid app development company.

Why should you outsource Hybrid Application development rather than doing it by yourself?

It is crucial to understand why companies look to outsource their app development process instead of nurturing an in-house team. The reason being, if you are looking to develop an in-house hybrid application then you will need to build a team of marketers, app developers, designers, quality analysts. This is a major investment and there can be overhead costs that come along with these fixed costs. We will now talk about the benefits of outsourcing hybrid mobile app development:

You will not have to worry about hiring the best developers and designers when you outsource it to another company. The company that will work with you has already invested in these resources and you can start getting their services.

When you are working with a hybrid app development company, you do not have to worry about training and development. Hence, you can save a lot of time and resources that can be used elsewhere.

Outsourcing reach is not bound by geographical constraints and you can hire one of the best hybrid app development companies.  in the world sitting at your own location.

In the end, you will have less burden and responsibilities to focus on your business strategy and taking it forward.

Conclusion

Searching, selecting and hiring the right hybrid mobile application development company can be an overwhelming process. It should definitely not be a hurried process. The ideal thing to do is to focus on a few companies before finalising an appropriate company. as per your business needs. It is in your best interest to keep this guide handy and follow the steps to attain success. If you are looking for further information, then do not hesitate to contact us. We will be happy to help you with your hybrid app development process.

Do you remember the way you used to interact with web interfaces just a decade ago? Yes, we all used to depend too much on mouse clicks and hovering over the target links as the obvious ways of interactions in those times. Then came an era with the subsequent releases of Apple's iPhone devices that allowed us an array of gestures to interact with apps and web interfaces over the device screen. We started to use pinch, zoom, spread and swipe to interact with on-page elements that include both the contents and links.

With the advent of these gestures, the so-called mouse clicks or finger taps were replaced by an array of interactive actions on the mobile device screen. With the gestures becoming clicks, the mobile apps and web interfaces today face the challenge of incorporating gesture-based user experience more than ever. Since the ease of gesture-based interaction determines the user experience of an app or interface to a great extent, the developers and designers have the creative challenge of gesture integration.

1. The power of gesture-based interaction for user experience

It is important to know the way gestures in a mobile app interface adds value to the overall user experience. First and foremost thing about the role of gesture in a UI is that it helps it become intuitive and more intelligent. There are countless apps that in recent times have become intuitively brilliant and engaging thanks to gesture interface. In many cases, the gestures helped to make the navigation and transition from one in-app feature to another quite effortless.

2. Removing the clutter from the UI

The best thing about the gesture driven interface is that it helps to remove the clutter while allowing the user more focus on the app content. Thanks to gesture-based interface the main screen of an app can be used only as a viewport to access the content. Thanks to gesture driven navigation, all the menu buttons, and navigation features are not required to be displayed on the screen. Based on the nature of your interface you can hide the menu behind, above or below and show it contextually when required.

As of this intuitive gesture based menu, we can call to mind the Facebook and Gmail app on iPhone or iPad which allows “side-swiping” to see the menu. This typical contextually side swapping menu has become a trending UI element for quite some time and has become particularly popular due to extreme ease of use. The best thing about such menu is that it allows optimum focus on the content and also allows navigating to any part of the app with minimum interaction, mostly two or three touches. Some apps allow more creative input to make actions more effortless. For example, Instagram allows liking any post with just a simple double tap.

3. Gestures for functions

Why gestures work so seamlessly ensuring easy interaction? It is principal because gesture interactions are natural and intuitive for the users. There are many ways certain gestures are intertwined in our everyday life. For example, when taking a garment from the wardrobe we often just need to grab it without really needing to see it. So, for certain things, our sense of location just works intuitively from within.

With gestures powering your user experience, you do not need to click on any on-page element to see it intently or from close. Just by zooming with your fingers spreading on the respective image, you can see the delicate fabrics vividly including the stitch marks. Gestures, pinches, swipes and pulls all deliver natural human interaction with on-page elements and allow you are using gestures to the greatest advantage of interacting with contents on the device screen. A similar gesture based interaction is the pull-to-refresh that allows you are quickly refreshing the page without clicking on the refresh button.

4. Size of the gesture targets is equally important

While most mobile app development services company will have the natural inclination to use finger taps or thumb based scrolling instead of mouse clicks, such gestures can suffer from inaccuracy since the gesture targets either can be too large or too small for the finger tap. Apart from the button size the spacing of the buttons and the negative space around each button is also important. There are few effective principles regarding gesture target design, size, and spacing that are important.

  • First of all, the gesture target whether it is a CTA button or a clickable link should be larger enough for easy finger tap.
  • Secondly, there should be enough space between two buttons to ensure ease of finger taps.
  • Thirdly, most of the tap buttons and links should be placed above the fold as below the fold buttons are less clicked or tapped.
  • As the majority of young users these days hold the device single-handedly while navigating with their thumb, you need to ensure a thumb friendly navigation allowing them scrolling or reaching any relevant button and navigation elements with thumb gestures.

5. Ensuring a great onboarding experience

Finally, your mobile app needs to educate your users well to help them learn using the app with gesture inputs. This is why for new users it is extremely important to offer a solid onboarding experience that can provide them with a clear idea of navigating with gesture based inputs. You can consider some useful and time-tested measures in this respect.

  • You can offer them a layer of a tutorial with visual guidance about where to tap or use gestures for which type of action.
  • You can also educate your users with prompts loaded with commands in plain text. Every gesture interaction for the app can be described within this prompt.
  • Hint motion or visual hint is a nice way to tell your users about the kind of gesture actions they can take for various purposes.
  • Content teases is another way to offer hints to users about gesture interactions. Content teases give hints of background contents.

It’s a wrap, guys!

So, gesture based UI has robust possibilities to boost user experience, right? Well, while possibilities and potential of gesture UI seem limitless, the seamless integration with the app ui/ux design will prove to be decisive.

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To communicate with users in an effective way, push notifications are introduced on iOS 3.0 around 2009. Push notifications are a great way to reach out to your customers and to marketize. With iOS 11, push notifications became richer with their ease of customization. Many developers trouble while configuring their app for push notifications. Even though it's one-time configuration for the app, the complexity of the configuration makes developers bang their head against the wall. Don't worry, you are in right place now to configure your app for the push notifications and send them using firebase without hassle.

In this article, we are going to cover in detail on how do we send push notifications to your device using firebase. Follow are the prerequisites.

iPhone Device (notifications won’t work on the simulator. To check notifications, we need device) How Everything Works at a Glance: When we are sending a push notification to a device, we need device token(consider it as the address to your device). First, we trigger push notifications from the firebase console. Firebase will send the notification to APNS(Apple push notification server). Now, APNS will send that notification to the particular device based on the device token given.

Below are the major steps involved in implementation:

1. Create Push Notification Certificate

We need a developer account to create push notification(APNS) certificate. The developer account costs 99$ per year. Hope you are having a developer account. If you are not having it, go and get one. Now go to developer.apple.com and click on Account from the top navigation bar. After logging in, on the home page click on “Certificates, IDs & Profiles”. Now click on App IDs section from the left side panel and create an App ID with bundle identifier. Remember that bundle identifier as we are going to use the same bundle identifier for our project. After creating an App ID, make sure that you enabled the push notification service for that App ID. You can check particular app service enabled or not by tapping on App ID. You can edit them by clicking on edit button below the services.

Assuming you configured App ID properly with push notification service enabled. Moving forward, you need to create a push notification certificate now. While creating push notification certificate it will ask to upload .CSR(Certificate Signing Request) file. So we create .CSR file first.

Open Keychain Access and click on the application menu. From the menu select Certificate Assistant -> Request a certificate from a certificate authority.

A pop-up window will ask to fill email address. Choose to save to disk and continue.

That’s great! you have .CSR file ready to upload. Now come back to developer portal and go to Certificates section. Click on ‘+’ button from the top-rightmost corner. It will ask you to choose certificate type.

Choose option ‘Apple Push Notification service SSL’ either from development section or production section based on your requirement. Please be aware that both certificates have their own purposes. You shouldn't use interchangeably. Because development APNS server and Production APNS server are different. If you are using production push notification certificate means the notification will come from production APNS server not from development APNS server. So distinguishing and keeping them separate is a good practice. While creating certificate it will ask you to upload .CSR file. We already got .CSR file in above steps. Upload it and complete creation of the certificate.

Your certificate will be ready by this time. Good job!.

Click on download option. After file downloads to your Mac, double click on it. Double clicking on the certificate will add it to KeyChain Access. Go to KeyChain Access and right click on the certificate that just added. You will see the option to export it. Click on it and export it as .P12 certificate. While exporting, it will ask to set a password for your .P12 certificate. If you need more security set it. Otherwise, leave it blank. Leaving it blank considered as No password.

Hurray! We got. P12 certificate finally. This is the actual certificate which we are going to configure in our firebase console. (Not only firebase but also to configure any third party service that sends notifications, we use .P12 certificate in the configuration.)

2. Set up Firebase Console

Firebase is the server that is going to send notifications in our example. In real-time people use different servers to send notifications. Few people send notifications from their own server. Few people use third parties like One Signal. Right now our focus is on the firebase. Open firebase.com and click on ‘GO TO CONSOLE’. Log in with your email ID. On the homepage, you can see the list of projects(If you have any).

Click on +Add project option. Ask you to give project name and country/region. Click on create project.

It goes to the dashboard. Now click on ‘Add firebase to your iOS Apps'. That will show a pop up to fill information related to our app. Fill iOS bundle id with the same bundle identifier that we gave while creating App ID. Other two fields are optional. So you can give them or leave them. Click on REGISTER APP button.

Now it will ask you to download ‘GoogleService-Info.plist’. This file contains firebase project configuration information. Download it for now. We will add this .plist file to our project later.

Click on continue. It will show cocoa pod instructions on how to add firebase SDK to our app. We will add SDK also later after creating our Xcode project.

Click on continue again. Now it will show the swift code to add in our project for configuration of the firebase. This step also we do perform later once project created. Click on Finish. Popup will close and now we re-direct back to the dashboard. This time dashboard will be shown with the project created. So far so good. Project creation on firebase console is done. The only pending is of associating .P12 certificate we created a few minutes back with firebase cloud messaging server. Let’s complete our final step. Tap on three vertical dots on the project. ‘Setting’ option will be shown.

Click on settings. The settings page will be opened. In the settings page, there will be a tab bar with General tab pre-selected. Now Click on ‘Cloud Messaging’ tab.

Scroll down to see ‘APNS certificates’. You can see an upload button with respect to the type of certificate you are about to upload. Click on upload.

Choose .P12 certificate from the directory where we saved a few minutes back. Enter if you set any password while creating .P12 certificate. If there is no password set, leave it blank and click on upload to finish.

Done. Our firebase console setup is also completed. Now let’s move to the third step…

3. Create a Xcode Project & Configure It

It’s time to create our swift application in Xcode. Open Xcode application and click on ‘Create a new Xcode project’ option. Choose ‘Single View Application’. Enter application name and other details.

Click on ‘project settings’ to check whether the bundle identifier is same as the one given while creating AppID and configuring firebase console. All these bundle identifiers should be the same. In case, if you have different bundle identifier change it.

In Target settings, there is one tab ‘Capabilities’ next to ‘General’. Click on it. We should enable push notification capability here. Otherwise, an app can’t receive notification. Once you change PushNotification switch ON, it will be added to entitlement file.

Get the ‘GoogleService-Info.plist’ file that saved while configuring firebase console. Add it to our project folder.

Now we add firebase SDK to our project. We do it by using Cocoapods. So first open the terminal and navigate to the root folder of our project. Run ‘pod init’. This will create a pod file in our project root folder. Podfile looks like this.

(Additional info: You can also follow firebase documentation to add firebase SDK into our application)

Open your Podfile and add:

Now Run ‘pod install’ command. It will install firebase SDK into our project. Copy & Paste below code snippets to Make your Appdelegate code looks like below.

Hola!. We reached to the end. If we run the application at this point, it should show push notification authorization pop-up. The user should allow notifications permission. If the user clicks on don’t allow option, the user won’t get push notifications at all.

Now we are ready to test our push notifications from firebase console. Our app is ready to receive push notifications. Let’s go for our final step i.e., Testing Push notifications.

4. Test Push Notifications

To send a push notification to the particular device we need the device token. When you run the application on your device(Not on a simulator) and if your setup is correct, your console will print Device token and FCM registration token. Both are similar but not the same. Device token we use when we are sending push notifications through some third party services or our own server. We use FCM registration token if we are sending push notifications through firebase console. So in our case, we take FCM registration token which is printed on the console.

In your firebase console project dashboard, you can see ‘Notifications’ option in the left side panel. Click on it. It will show ‘send message’ option. Click on send message option.

Give the message title and label. Choose target as ‘single device’. Paste the FCM registration token taken from Xcode console. Click on send message button. It will ask for the confirmation. Confirm the preview and send if everything is okay.

Boom!!!. We did it. We can see the notification on our device.

(Note: Please update the downloaded project with working bundle identifier & signing identities to run successfully.)

Tips & Tricks

Many times it’s difficult to find out why push notifications are not working and where went wrong. At those times, you can take help of Pusher (third party sender of push notifications).

Conclusion

It’s difficult to engage with users once user exit from the app. In that case, Push notifications provide a powerful way of engaging & marketizing with customers. To implement the push notifications we need push notifications(APNS) certificate from apple. The push notification certificate will be given to server which sends push notifications. The server sends push notifications to APNS based on the APNS certificate provided. Then Apple push notification server will identify the device using the device token and deliver the notification got for that device. Basically, Apple push notification server acts like the postman who delivers notifications to a destination.

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With the advent of mobile technology, customers in today’s world are constantly on the move. We cannot ignore the fact that mobile apps have become an integral part. These applications act as the best tool to market the products and services of a business. These days, mobile apps are progressing to stay up-to-date with the latest mobile app development trends. In fact, they play an important role in generating exciting ideas for businesses. However, figuring out the right approach is extremely useful to create apps that keep your business ahead in today’s era.

 

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5-Common Development Mistakes That Developers Should Avoid in Mobile Application Development:

1. Failing to Consider a Multi-Platform Approach -

If you are not able to decide a platform to launch your business app, then certainly you will be facing problems. The mobile platform that you choose must be the preference of your target audience. A multi-platform approach has always proven successful to design applications that work consistently and smooth on all platforms, be it iOS, Android or Windows.

The smartphone market today is flooded with Operating Systems like iOS, Android, BlackBerry, Windows, etc. Developing applications for these platforms is a challenge, however, with cross-platform mobile apps, the problem becomes simplified. They ease the difficulty as here the code is written only once and then deployed across multiple platforms. This all-in-one solution allows developers to create applications that run across multiple platforms.

Cross-platform development attracts owing to its reduced development cost. This approach is quite favourable for businesses and developers who want to save time and money. Therefore, in order to save time and eliminate the stress for a uniform experience, it is important to adopt a cross-platform approach. Being affordable, this approach allows developers to cut costs by having a “write once, run everywhere” code. This, in turn, leads to an efficient development process.

In addition to the cost-cutting benefits, these applications maximize profits through exposure across multiple markets targeted at users and platforms.

2. Ignoring The User Experience -

The major objective behind designing an app is creating an application that emphasizes on the needs of target users. The design of mobile apps should be self-describing and intuitive.

Ignoring the user experience can reduce customer loyalty. Users hate those applications which have lots of bugs, complexities, frustrating interactions and so on. A good user experience can create the kind of loyalty that keeps people coming back, thereby leading to an increased engagement.

Customer experience is greatly enhanced. Remember, the better experience you provide for your clients, the more satisfied they will be. Poor user experience is one major reason people abandon or delete an app. Similarly, an app with a user-centred design can lead to increased traffic, conversions. A great user experience, thereby, helps in promoting positive word of mouth. It also minimizes the maintenance needs that often surfaces after launching an app.

3. Not Using a Prototype -

There are many companies that launch their app without the introduction of a prototype. Launching a prototype allows getting feedback and design apps so as to design an application that is high both on functioning and design.

Using a prototype approach, you will be able to identify mistakes in the design and also get an insight into whether the users will like the app or not. The target audience must be kept in mind before designing an application.

4. Designing an App Without the Purpose -

Designing an app without succinct intention is one of the biggest mistakes developers do. A mobile application should always be designed to follow trends than to solve a problem. The purpose for which the app is designed should be clear. This will allow you to design an app that communicates with the visitor and offer them a positive impression.

Conveying the business objectives to potential users means that they will understand what value the app brings to their life.

5. Absence of Intuitive Graphics -

Interactivity is one vital factor in determining the success of an app. The implementation of intuitive elements reduces the learning curve for the end-user. These graphics play an important role in the usability of an app which includes navigation, structure, content and layout.

The graphics should be made easier and simpler to manage. It will help in smooth operations and easy use of an application.

Wrapping it Up:

In order to eliminate any kind of hurdles in the mobile app development process, it is important to hire a mobile app developer who will design the best app for your business keeping these points in mind. With the advanced knowledge of the market and traits, these developers come up with better ideas that can help increase the accessibility of their app. These ideas play an important role in fulfilling the app development goals for a business.