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Google Merchant Center is the undisputed leader of digital advertising. A lot of marketers are using the platform, but only a few of them endorse it when asked about their marketing initiatives. It would not be wrong to say that Google Merchant Center is essential for every successful Google Shopping campaign. For most multi-location businesses, Google Merchant Center can act as a goldmine of data to gain a competitive advantage. Around the same time last year, Google introduced free local product listings at the bottom of Google My Business pages just in time for the holiday season.

What is Google Merchant Center? How does it work? What are the advantages of setting up your Google Merchant Center account? In this article, we will take you through the set-up and how to get started. We will also discuss some tips to optimize the tool to get the most out of it for your business. 

What is Google Merchant Center?

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Google Merchant Center was introduced in 2010 along with Google Shopping. It is an online platform that enables you to create shopping ads for Google, YouTube, and other Google partner sites. The primary idea is to enable merchants to upload and update details about their products and services. The product information can include pricing and availability. The updated data is displayed in Google Shopping ads and search queries. 

Why should you use Google Merchant Center?

There are some important features that make it extremely valuable to the users.

Import customized product data sheets

Google Merchant Center provides a wide range of descriptors for your product or service data. It gives you a number of options for customization to create shopping advertisements. It can be extremely useful when you are looking for a particular product, or to change your strategy for different products based on their performance.

Edit and update existing product data

It is easy to update your product data. The platform enables you to optimize your products running on the Shopping Feed. Moreover, Google Merchant Center allows you to play with bids and manage your advertising strategy in real-time.

Smooth integration with Google products

Google Merchant Center works with Google Ads, the Google Display Network, and various other ad platforms. It means you can run sophisticated remarketing and omnichannel ad campaigns. Being on the Google Merchant Center will make sure your overall marketing on Google is optimized, and that users will see the most relevant and updated product information for your business.

What is the cost of Google Merchant Center?

The Google Merchant Center is totally free to use. It is important to note that you will need to pay for user engagement. You can do that in the following ways:

Cost Per Click (CPC):  In this method, you will pay a particular amount of money every time a potential customer clicks on one of your ads.

Cost Per Engagement (CPE): In the CPE method, Google will charge you every time a customer engages with an ad. It includes expanding a collapsed ad, viewing an ad for more than 10 seconds, scrolling an ad, and tapping on an ad.

How to Set up a Google Merchant Account?

It is a cakewalk to set up a Google Merchant Account. You simply need to follow the steps mentioned below. A quick no-brainer before we proceed. You will need an existing Google account to set up a Google Merchant Center account. It could be a Gmail or Google My Business account. If there is none, it is important to create one before we move on to the next step.

Step 1

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Open the sign-up form for the Google Merchant Center and click on the blue rectangular button that displays “Create your account”.

Step 2

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In the next button, click on the blue button showing “Get Started”.

Step 3

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After that, fill in the required information about your business along with the name and country. You can mention the tools that you will use like PayPal or Shopify. Once that is done, take a look at the Terms & Conditions and check the box to notify your agreement. Later, click on the blue rectangle button “Create Account”.

Step 4

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Now, it is almost done. Your Google Merchant Center account is ready to use, so you can proceed to click “Continue”. Your account is live now. So, now you are the owner of your Google Merchant Center account. Let us learn how to use it.

Link Google Merchant Center with Google Ads

The first and foremost thing to do now is to link your Google Merchant Center account to Google Ads. By doing so, the updated product information in Google Merchant Center will simultaneously be synced with your Google Ads account.

How to link your merchant account with Google Ads?

  • Click on the gear icon at the top of the screen and select “Linked accounts”.
  • Secondly, add the Google Ads account by entering your customer ID shown at the top of the screen.
  • Lastly, you may need to approve the link from your Google Ads account. It is easy to do. Click on Tools and settings > Linked accounts > Google Merchant Center > View Details > Approve.

Now, you can enter your product data in your search campaigns and product listing ads. If you wish to expand your campaign management, you can link your Google Merchant Center account with multiple Google Ads Customer IDs. Simply, repeat the steps above for each Customer ID you wish to include.

How to add products to Google Merchant Center?

Adding products to your Google Merchant Center account is the single most important skill you will need to be successful. There are three parts to it. Let us find out.

Add a Product Data Sheet

One of the main benefits of the Google Merchant Center is the ability to customize your product feed in multiple ways. It is possible due to spreadsheets. Google Merchant Center enables you to use your own XML and TXT files. However, we will be using Google Sheets for ease of understanding. It is easy to use and provides more control over the feed.

You can add a product data-sheet using Google Sheets as below.

  • Head to “Products” in the dashboard and select “Feeds”.
  • Then you will have to mention the country where you want to sell the product and your preferred language.
  • Select “Google Sheets” in the next window and assign a name to your product feed.
  • In the end, select “Generate a new Google spreadsheet from a template” and click “Create Feed”.

You will now be redirected to the “Feeds” section of the Google Merchant Center dashboard where you will be able to see the latest Google Sheet. Click open to open the sheet and edit. 

Filling in the Product Data Sheet

Once you open the spreadsheet template, you can fill in details in the given fields like ID, title etc. If you have any doubts, it is best to check the Google Merchant Center product data specification guidelines. It offers a detailed overview of each attribute along with examples.

You do not need to have detailed information about every field. However, the more product information you can offer, the better it is to make an informed decision. It will help in the following ways:

  • There are a lot of possibilities to make customized, efficient Google Shopping ads.
  • It is easy to search products for editing.
  • It is easy to find ads that offer detailed information to the users.

As you are done, check the entire sheet to ensure you do not leave any empty spaces. It will save you a lot of time to look for particular products. When you wish to import your data, proceed to “Add-ons” in the Google Sheet menu, choose “Google Merchant Center” in the drop-down and click on “Upload sheet”.

Changes in Product Information

If you want to make some changes to your feed, there is no need to fill in and upload a new sheet every time. Google Merchant Center enables you to use “supplemental feeds” which makes it possible to include new information. You can make changes to product information by:

  • Proceed to “Supplemental Feeds” in the “Feeds” section and click “Add supplemental feed”.
  • Follow the prompts and offer the required information. It includes a name for the supplemental feed, an input method, along your product data.

How to optimize Google Merchant Center?

As we are done with the basics, now we move to the tips and tricks to get the most out of the Google Merchant Center. You do not need to do everything written here, but it will help your business eventually.

Attribute Extension

Though you have predefined attributes in your Google Sheets, there is no limitation whatsoever. Based on the ads you are working on, you might need to add extra columns in the sheet. It can be something specific that your potential customers might want to know about the product. It can include columns like “age range”, “size”, etc. There is a possibility to include some of the more crucial features in the title column. However, please do not go overboard with the level of detail or else the users may feel overwhelmed.

Scalability

Sheet arrangement to make it scalable in the future is a good idea for the business. Hence, it is best to organize and clean your sheets before importing them to Google Merchant Center. This will improve the chances of scalability when the need arises.

Include GTINs 

Global Trade Item Numbers, commonly known as GTINs are important for all Google Shopping products, else you may face some issues in your Google Merchant Center account. More often than not, GTINs are located next to the barcode of the product packaging.

Conclusion

We hope you have found everything that you need to know about the Google Merchant Center. It is a crucial tool that will enable the users to find more details about your products. Moreover, they will find it quickly and in more places. It is best to optimize the Google Merchant Center to make the best use of it. What do you think about merging your Google Ads with Google Merchant Center? Do you have any doubts? Let us know in the comments below.

If you are a marketer using Google Ads or a business looking to incorporate paid ads for your marketing campaign, you must have used Google Ads Editor. It is an excellent desktop app to manage ad campaigns and make bulk changes offline. Similar to the update to the Core Web Vitals in June 2021, Google has decided to make some changes to the Google Ads Editor and has released the guidelines for Version 1.8 recently. In this article, we will discuss everything about the Google Ads Editor along with the updates in version 1.8. Let’s start with the basics first.

What is Google Ads Editor?

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Google Ads Editor, as the name suggests, is an offline editor to manage your Google Ads accounts. Earlier, users had to make changes on the online platform but now it is possible to edit them offline in Editor and then post in bulk. Paid ads specialists can conveniently work across multiple accounts using the Ads Editor.

The Journey of Google Ads (AdWords) Editor 

In the initial days, Google Ads or Google AdWords was an online-only platform. It slowly started getting difficult for users to manage multiple accounts or campaigns on the AdWords platform. There was no way to preview the post and all edits were updated live on the campaign. Also, there was no way to make bulk changes. Everything had to be changed manually, one thing at a time. So, In 2006, a magic platform called Google Ads Editor was launched to the joy of Search Engine marketers around the world. So, bulk editing became easier and the rest is history.

Why is there a need for an Offline Editor?

Google had been using the offline version of the Google Ads Editor internally for quite some time. In the offline version, advertisers could send bulk changes to their representatives, and the representatives used the Editor to update the changes. At last, Google determined that it would make more sense if advertisers could update the bulk changes themselves. The Google Ads Editor was a great addition to the arsenal of an advertiser when dealing with complex accounts.

How to use Google Ads Editor like a Pro?

You need to download the Google Ads Editor so that you can use it. As the tool is downloaded, you will receive a prompt to log in and download your Google Ads accounts from the My Client Center (MCC). 

The Accounts Manager displays all the accounts in your MCC, along with an optimization score, latest update date and errors if any. All you need to do is to select the account you want to work on and click “Open” to download it in the Editor.

1. The Basics of Google Ads Editor -

After downloading the account, you will get to the main screen as below:

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One of the good things about the Editor is the ability to view the account and expand or collapse the individual elements like campaigns, ad groups, ads, and keywords. In the left navigation box, you can view all the campaigns along with an icon displaying the campaign type. The magnifying glass denotes a search campaign, and the video camera means a YouTube campaign. Additionally, there is an icon for display campaigns. There is an additional icon to show whether your account has been synced or not. It is crucial to ensure that you have imported all the edits made directly in Google Ads into the Google Ads Editor.

To enlarge the campaign and view the ad groups, just click on the arrow to the left side of the campaign. Choosing a campaign or ad group will alter the information in the entire campaign. When you choose an element from the bottom left, you will see the details in the centre and right-hand side of the Ads Editor.

You can see all the ad groups with their status in the centre. You can choose an ad group and make changes to any of the fields displayed. Choosing multiple elements enables you to make bulk changes simultaneously. This way, you can make a number of bulk edits easily. 

2. Error Reduction -

After reading the above point, you may think that all these things are possible in the online Google Ads platform. Why use the offline editor? See, the thing is, the changes made online are posted live so there is no chance to go back and make changes. The good news is that the Google Ads Editor allows these changes to be made offline. Hence, there is a chance to check your work before it goes live. We have made a lot of changes that we need to go back and update and more often than not, it is a difficult job. By using Editor, you can simply reduce the chance for errors.

3. Train New Hires -

You can use the Editor to train new hires. It is easy to determine the account structure along with any possible question-answer session with a trainee. Any edits made in Editor stay on the user’s local device till they are posted on Google Ads. Though, it will not be visible to other users of that Google Ads account. So, if you are working with a trainee, you can check their progress in the Editor before the work goes live.

If you are training someone remotely, they can upload the work in a paused state, you can then import it to your local Editor and change the status to Active once you are satisfied. To do so, you can click Post in the top right corner and then Post in the dialog box.

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Make sure you choose Selected Campaigns or All Campaigns to post the correct changes. It is also possible to undo a change if need be. However, you must ensure that it is done before posting the changes. If the changes are posted live, it cannot be undone from the Editor.

4. View/Edit Settings -

Google Ads Editor is a great place to view or edit campaign settings. It is always important to be able to view and make some changes to a campaign if things don’t go according to plan or there is a client requirement. In that case, it is very crucial that the Ads Editor allows you to make these changes so no harm is caused.

5. Filter in Google Ads Editor -

If you are working on large Google Ads accounts, it may be confusing to look at the account if there are many paused campaigns. This is the first screen that you normally see when you open an Enterprise account.

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As you can see, the whole screen is covered with paused campaigns. This will be a hindrance if you are working on active campaigns. This is where filters come in as you can create a filter for anything.

6. Import Statistics -

We have listed many ways to view your Google Ads account to make any changes. If you are working on your account, it is important for you to be able to see the performance data. It is possible to import statistics in the Google Ads Editor. There is a special View Statistics option that enables you to import your performance data. By default, None is selected but when you select Get Statistics, you will get a lot of different options to choose from.

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It is possible to select the date range first and then proceed to select the statistics you want to view in the Ads Editor. You can also save the statistics to view later. It allows you the freedom to make optimization decisions, similar to the work on the online platform.

7. Create New Builds -

One of the most fascinating features of Google Ads Editor is the potential to develop new builds offline. An upload in the Editor will not activate until it is posted. It is different then the online editor where all uploads go live immediately unless the status is Paused. It enables you to check your work before it is posted live. Most PPC managers use Excel to create campaigns, ad groups, keywords and ad copy. Excel is the best tool for campaign development as it is easy to sort, filter, organize, and measure the length of each field. 

You just need to ensure that your Excel sheet has the right column headings, and you can easily import new campaigns to Editor. It is also possible to simultaneously build new campaigns and ad groups in Editor when you create keywords.

You can navigate to Keywords in the left column of Google Ads Editor to upload from the spreadsheet and click Make multiple changes.

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It is easy to copy and paste from Excel. As long as the column headings match the entity name in Editor, then Editor will pick them up and know what they are.

Everything you need to know about Google Ads Editor (Version 1.8) Find and Replace:

One of the best features of Google Ads Editor is the find and replace feature. It is possible to replace text, change text, change capitalization, or edit URLs. Replace text is an important feature if you are looking to update an old ad copy or keywords etc. Append text is used to append URL tracking parameters to a URL or entity name. Change capitalization is used to change to title case, sentence case, or all lower case. Change URLs is a superb feature to set URLs, append text to URLs, or get rid of a URL parameter.

Critical Reminders -

By now, we hope that you know the importance of Google ads Editor. Before you begin an Editor session, make sure you get recent changes. You must always remember that Google Ads Editor is an offline editor. It would not know if changes were made by you or by someone else unless you get recent changes. Do not forget to post all the changes made to the editor before closing the Google Ads Editor app. More often than not, you would want to work in the online UI for many tasks. The editor would not be able to replace reporting, viewing graphs, checking to bill, and many other features in the online UI. 

It is best to use both the online UI and Google Ads Editor for optimum performance. The editor has many annoying error features that are not fatal errors. Looking at a number of yellow error messages may be overwhelming for many users. It is best to think of these errors as reminders.

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What’s new in the Google Ads Editor Version 1.8?

The latest version of the Google Ads Editor has been released and it includes the following changes:

1. Overview Page -

It is a view created in the Google Ads Editor which is similar to the Overview page in the online UI.

2. Auto-apply view for Recommendation -

It is a new view in Recommendations that permits the user to enable/disable automatic application of recommendation types.

3. Support for asset-based call extensions -

Asset-based call extensions are now supported by the Google Ads Editor.

4. Support for asset-based price extensions -

Asset-based price extensions are now supported by the Google Ads Editor.

5. Target CPA recommendations -

For certain accounts, Google will allow Target CPA bid recommendations for new Display, Video Action and Discovery campaigns.

Conclusion:

We hope that the above points act as a guide on how to use Google Ads Editor and it will propel you to make it a part of your PPC strategy. Do you have any questions regarding the use of Google Ads Editor? Are you looking for a professional Online Marketing Services Company to handle your campaigns? Look no further and contact Nimblechapps today for a free quote.

Each one of you working in the software industry has been in a situation where a particular bug ruined your app’s user experience. Ever wondered why these things occur? The answer is straightforward: the lack of proper website QA testing. The website QA testing phase is a crucial aspect of app development through some developers tend to overlook it. The issue is that the chance of a bug appearing increases with every line of code and the time and resource cost of bug fixing increases with time. But, optimal website testing can help you mitigate these problems before they occur. Hence, if the application testing runs without any glitches, the app can be launched sooner than expected without major bugs.

If you follow the Agile methodology, it is critical to combine the web QA testing phase with the development phase efficiently. In this blog, we are going to discuss the unavoidable steps to be included in the Web Application Testing Checklist. But, first, let us understand what web testing is?

What is Web Application Testing?

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Website QA testing is a software testing process to test websites or web applications to look for potential bugs. It is thorough testing of web-based applications before going live. Ideally, a web application needs to be thoroughly tested from end to end before it goes

live for end users. Web testing looks for functionality, usability, security, compatibility, the performance of the web application or website. By executing web application testing, a business can ensure that the web-based system is functioning well and will offer an optimum user experience for the end-users. The UI design and functionality are the main pillars of website QA testing. 

What are the advantages of web application testing?

1. Browser Compatibility

The practice of web app testing assists the apps to be compatible with all web browsers. End-users use various types of browsers while surfing the web. The web app testing efficiently assists the apps to function the same for every user using different browsers.

2. Enhances Website Performance

The method of website QA testing helps to overcome the slow app performance. Apps with slow performance are not the choice for search engines or for the end users. Web application testing helps to recover the load time delays due to the graphics, code etc. and maintain a quality application.

3. Secures App from Issues

Security is one of the main concerns for every application or website. Every day we keep hearing about websites being hacked, hence there is an immediate need for every small and large enterprise to practice web app testing to make sure that the applications are free from various types of security issues.

4. High-Quality Application

The end-to-end user testing efficiently assists in improving the performance and functionality of the application. This type of testing helps to find and resolve the bugs at earliest. Hence, a high-quality application will be achieved before the release.

5. Saves Time and Money

The end-to-end web app testing through automation tools decreases the occurrence of mistakes and the performance of repetitive test cases. This will assist the enterprises to get quality results with reduced time and cost.

Web App Testing Checklist for App Quality Assurance -

If you wish to make the application right, you must go through these 6 steps of the testing process. We will now take a look at each of these steps in detail:

 - Functionality Testing

Now you know what a web application and web application testing are so let us get started. The first phase of testing is to ensure that the web application is functionally appropriate. Functionality testing is focused on the database connectivity, all links in the web pages, cookies, forms used to get user info etc. This should be done early in the development phase to speed up the entire app-building process and reduce risks towards the end of development. 

It all comes down to a set of tasks that can be performed both automatically with the use of a software program or manually. Once the results are out, you just compare them with the expected output. You need to perform functionality testing multiple times with a set of different data. If the accuracy is the same every time, the app is functionally right. It is not possible to get rid of each and every bug, though frequent testing offers a better opportunity to develop apps that are as functional as possible.

 - Usability Testing

The second phase in web testing is usability testing. This kind of testing combines functionality testing along with user experience. However, it is not the same as User Acceptance testing since the focus is completely different and also the stages of app development. Usability testing can be performed by getting external testers that stimulate your expected user base, or by the developers themselves. If you are looking to perform external testing but don’t know where to start, you can start with the following 4 steps:

  • Develop the testing strategy in a way that all functions are examined including the navigation and content.
  • Recruit internal or external test participants
  • Run the test with a team of professionals
  • Analyze the results and improve your app accordingly.

 - Interface Testing

The Interface testing phase comes after successful completion of the functionality and usability testing. This testing phase looks for a smooth interaction between the app server and the webserver. Along with the communication process, the displaying of error messages needs to run too. Moreover, this test is used to determine whether the interruptions by the server or by the user are handled appropriately.

 - Compatibility Testing

Fourth on this list of web testing phases is compatibility testing. In this digital world, compatibility testing is more important than ever to make sure that your web application looks as good as it should on all types of devices. The developers need to run the browser compatibility test to check if the app is displayed correctly in multiple browsers. You can run another alternate test which is the browser compatibility test which confirms that the application is displayed appropriately across all the mobile browsers. Various operating systems display specific elements differently. Hence, it is critical to run the compatibility tests with different operating systems, especially the popular ones like Windows, Mac, Linux along with different browsers like Chrome, Internet Explorer, Safari, Firefox etc. 

 - Performance Testing

Once the application is functional and responsive, you need to check if the performance is under a heavy load. Performance testing means testing under distinct internet speeds along with normal and peak loads. In a broader context, it might be a better idea to test your web server performance on a basic level, through a website speed automated test because page speed impacts user experience and also affects your website’s SEO. You can perform a basic speed test with the help of free tools and use that data to prepare an optimization plan.

It is not a proper in-depth performance and stress testing, but a good starting point. Stress testing is used to identify the breaking point of the app which includes putting the app under increasing amounts of stress until it stops functioning. You will need to identify your app’s breaking point before the users do. Bear in mind that you need to figure out how your application recovers from crashes. If the recovery is messy, you will have to work on its enhancement.

 - Security Testing

Once the web application is developed, it needs to be tested for security. This kind of testing has all types of processes to identify the application’s weaknesses and enhance them as much as possible. Generally, a number of fake malicious attacks are used to test how the application responds and performs under these testing times. If security issues are found, it is crucial that you find a possible solution to overcome them.

Some of the basic steps of security testing are:

  • Understand the security goals and plan the test by thinking about the security needs of each of them.
  • Determine the application’s security requirements.
  • Collect the information about the elements used to build the app like the operating system, hardware, technology stack and more.
  • Determine and list all possible threats and issues.
  • Make a threat profile based on the listed threats.
  • Make the test plan.
  • Automated testing along with manual testing.
  • Make the security tests case documentation
  • Perform Security test case execution, fix identified defects and retest
  • Prepare a comprehensive report on security testing with solved issues and possible threats.

Conclusion:

In this article, we looked at the importance of this phase of app development along with the crucial steps you need to take to test your app efficiently. Regular web application testing reduces the chances of bugs spoiling the customer experience and it also provides a better overall idea about how your app performs, the strengths and the hidden weaknesses. If you enjoyed reading this blog on web application testing, you must check out this blog on web design and development. What do you think about the importance of web application testing? Share your thoughts in the comments.

E-Commerce has redefined the retail sector with each passing year. It has transformed to make online shopping smoother to meet the changing buyer persona and needs during the COVID-19 pandemic. Frequent travel restrictions and retail restrictions drove the consumer online. In fact, the largest retailers too had to go online and had to start selling directly to the consumers. Companies have to evolve too and ask their web designers to step up by improving their skills. 

As you think about WordPress plugins for an online store, WooCommerce clearly has a bigger market share than its competitors. More than 90% of e-commerce websites have been built with WordPress using WooCommerce. WooCommerce is a free plugin used for WordPress websites. It is flexible and provides various options for store owners and developers. The Website design services offered by Nimblechapps use WordPress exclusively and choose WooCommerce over other plugins like Shopify for e-Commerce stores. WooCommerce is a plugin behind upcoming e-commerce trends you will witness in 2022. 

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How Website Design and Development Outsourcing is Beneficial?

Let us now discuss the most prominent advantages of website design and development outsourcing. 

1. Reduced Cost

This one is everyone’s favourite. In most instances, if you plan to outsource your website project you will reduce your cost significantly. Hiring an expert or website development services provider for three months as a contractor will cost you way less than hiring a full-time developer/designer. By doing so, you also prevent long-term liability and tax implications, insurance etc that comes with hiring a full-time employee.

2. Risk Management

Risks are reduced significantly as the web development agency will have abundant knowledge and experience on similar projects. You will hire them only once you see their track record. Not only will they have a more similar experience, but they will be better at handling the risks involved in handling tasks related to upgrades and security management.

3. Work with Experts

Outsourcing projects to experts is a definite way to get high-quality work. For instance, if you hire a professional web designer, he will offer you a date rate for the time it takes him to complete the task. Now, that rate might be more than what you are currently paying, the professional designer will be able to deliver a better product. That is the beauty of working with experts. You do not have to worry about spoon-feeding your requirements to get a job done. 

4. Saves Time

You can literally save hundreds of hours by outsourcing your design and development. When you want to hire a full-time resource, you will have to go through the hard work of scouting, recruiting and training the resource. On the other hand, a contractor can literally start working on any project at a given time. In the end, it is a win-win situation for both you and the freelancer/agency. This is because you get your work done quickly and efficiently. 

5. Spoilt by Choice

It is good to focus on the benefits that come with outsourcing when compared to the in-house talent. In this case, you are not restricted to a few employees that you have hired. You can simply outsource your project to anyone in the world. Till now, it was difficult to find a web designer in Australia who has 20 hours free next week and exclusively works with food and beverages. It is now possible to find that person in just a few clicks. 

Upcoming Website Design & Development trends  in 2022:

As we have seen the benefits of outsourcing web design and development of your e-commerce website, now we look at the upcoming trends in 2022.

1. Improved Mobile Shopping Experience

Interestingly, 34% of e-commerce sales around the world in 2017 were from mobile. If we compare it with the data from 2021, 54% of e-commerce sales are coming from mobile devices. This means e-commerce stores must be mobile-responsive, so they look and work well on any device. Load time is a critical factor when it comes to mobile. Users might lose patience with an unresponsive page that refuses to load on their mobile. But, there are hundreds of mobile-friendly WooCommerce themes to choose from. Some of the most popular themes are:

  1. Woostroid - Woostroid is a popular, fast-loading mobile eCommerce theme that offers an ideal mobile-friendly buying experience.
  2. KALLYAS - This particular theme enables you to build a responsive eCommerce store.
  3. Flatsome - It is one of the best-selling WooCommerce themes. You can use the drag and drop builder to develop a beautiful, responsive eCommerce store that works well on mobile devices.

2. Better Product Pages

In the last few years, we witnessed a flourish of video, virtual reality and visual content. Revamped technology and faster internet speeds made it quite easier for web designers to add this type of content to their websites. It is ideal for eCommerce, as it means better product pages that can display a video to show your product. WooCommerce even provides a 360-degree Image, which enables users to view your products at a dynamic 360-degree angle. It is a bright start for VR startups focused on eCommerce. Hence, you can expect more features to be included in WooCommerce in 2022.

Apart from video, expect more detailed descriptions on product pages. Though the brief text is used on web pages, product descriptions may vary. It is better to include more information on product pages. This is the perfect chance to add your top keywords and phrases to boost SEO.

3. Customized Shopping Experience

Artificial Intelligence will definitely offer a personalized customer experience, this technology builds a better shopping experience. Customizing a shopping experience is more than calling your customer by their name. Knowing their location, language, and shopping preferences enable you to show them local events or offers that are relevant to them. WooCommerce provides a number of features to help you offer a custom shopping experience for your customers:

  • MultilingualPress - It is now possible to speak your customer’s language with MultilingualPress. If your eCommerce store goes global, translating your product pages is crucial to increasing conversions.
  • WooCommerce Extra Product Options - The WooCommerce Extra Product Options Extension provides you with the ability to create forms with logic so that consumers can simply customize products to their needs.
  • WooCommerce Darwin Pricing Integration - Include geo-targeted coupon codes and tracking codes using the WooCommerce Darwin Pricing Integration plugin.

4. More Interfaces for Customer Service

Chatbots are widely popular on e-commerce websites. Artificial intelligence and machine learning are doing great when it comes to customer service. Chatbots are present 24*7 and can tackle simple questions regarding the products/company. Chatbots can get smarter using machine learning as they understand more about their preferences. WooCommerce is way ahead than its competitors in this aspect. You can use a number of different chatbot plugins that work with WooCommerce like:

  • WooWBot - The WooWBot is an independent chatbot shop assistant that doesn’t need a third-party service integration.
  • Facebook Messenger for WooCommerce - Messenger tops the chart when it comes to chatbot integrations. You can use BotMaker to easily integrate with your WooCommerce store.
  • Omise - It is one more integration that integrates Facebook Messenger with your eCommerce store. 

5. Distinct E-Commerce Websites

It is always vital to be different and stand out in tough competition. This is more important in the world of e-commerce. Making your website attractive and user-friendly can create a long-lasting impression on your potential customers. Nowadays, trends like using high saturation, minimalistic design, and dynamic colours can help you get the design that provides an engaging look and feel to your customers. 

Final Word:

With everything that we have discussed in this post, it is true that there are multiple aspects to develop a website other than coding. It also needs elements of graphic design, copywriting, and UX design. Having said that, the design and development of your website is important. If you are going to outsource your project to a web development company, you should consider a few things to ensure that your project is free of bugs. Every business is different, with different needs that need to be prioritized. Hence, if you follow this guide, you will make the best decision for your business in 2022 and beyond. Let us know what you think about website design and development trends to grow your e-commerce business. 

The use of social media has grown exponentially in recent years, as per Pew Research. Brands are catering to a wider range of consumers, including the younger generations who have not been exposed to marketing before. Identifying what echoes with each generation and using those insights to devise content strategies will be key for brands to increase their revenue and strengthen their brand equity in 2022. 

Due to increasing demand for e-commerce, brands are making it their number one priority across verticals. The digital marketing trends for 2021 are based on two defining factors, but with diverse concepts. The main idea is humanization, confronting real issues and creating content to match the individual. The other is mechanical and technical improvisation, working on the secondary aspects like SEO and how you work on campaign details that are not known to your target audience. 

In this post, we will discuss the digital marketing trends of 2022 to give you a push in your marketing efforts. So you are free to use the marketing trends when you are creating your custom digital marketing strategies in 2022 and beyond. 

Current Scenario of Digital Marketing in the Marketing Industry:

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Digital marketing is one of the most popular topics currently. Five years ago, AI seemed like an elusive future, and now AI is common in the marketing industry. It is now possible to use AI to automate your ad buying, which enables you to narrow down your audiences. Conversational marketing facilitates a one-to-one conversation between customers and digital marketers. Voice search and smart speakers have changed the way people used to search and it is imperative to optimize your content for voice searches to create new opportunities.

The advent of browser push notifications, AB Testing, interactive content, video content and more have evolved digital marketing. Marketing professionals find new ways to efficiently target their audience which is the main reason for the growth of the digital marketing industry. If you are in one of the digital marketing services, your professional growth will depend on your skills. It is crucial to move ahead with the industry and update yourself to be successful. In marketing, the day you stop learning is the day you stop growing and start getting stagnant in a dynamic industry. 

Factors that will affect Digital marketing in Future:

Let us now check out the factors that will affect digital marketing in future.

1. Complex Consumer Purchases

Consumers use different types of media for buying decisions from YouTube to Instagram. It is becoming difficult to segregate them in a single box like it used to be. The usual categories like high end/low end or mainstream are slowly vanishing. It is now difficult to categorize people into a single box. A single consumer can now easily buy a high-end product and a low-end product at the same time. Users choose which products to purchase with an unbalanced mix of impulse and rationale. Brands need to keep this into account as there is no one-size-fits-all scenario anymore.

2. Rise in Personalization

Thanks to social media, most brands now offer custom products and designs. This trend is growing and reaching a number of industries including technology and healthcare. Doctors have been treating the patients in the same way but with a touch of personalization in terms of age, sex, medical history. We think many other industries are going to follow this trend.

3. Mobile Communications

There have been rumours about WhatsApp giving Facebook its users’ contact details to provide targeted ads. Agreed that getting a message about your favourite product may seem scary, so is telemarketing and that is still prevalent. Watch out for brands to communicate with customers through their mobile devices. 

4. Accurate Metrics

Till now, identifying and measuring the impact of their strategy has been difficult for marketers. Now, there are various ways to measure online activity including likes and comments on Facebook, clicks on blogs, views on YouTube videos and more. Recently Facebook was put in a spot of bothering about amplifying data about how many videos were viewed on their platform. Due to this many advertisers spent a lot of money on the platform thinking they are getting a good ROI from their campaigns. Measurement will never be accurate but the idea is to keep the error rates as low as possible. It is not possible to see who checks an ad and pulls out their credit card to buy a specific product. This will be a dream come true for marketers. 

2022 Digital Marketing Predictions Every Online Marketing Agency Should be Prepared for:

Now we will take a look at the digital marketing predictions every digital marketing agency should be ready to use in their marketing campaigns in 2022.

1. Use of AI in Digital Marketing

Artificial Intelligence is used by businesses across all industries like retail, banking etc. AI is being touted as one of the most efficient tools for marketing. It not only automates repetitive tasks like reporting on website traffic but can also recommend keywords to optimize a company’s organic search ranking. Moreover, it helps to predict what users are like to purchase in the future depending on their prior purchases and browsing history.

By 2022, it will be crucial to leverage AI with SEO and other digital marketing strategies if you want to rank higher on search engines. AI is changing the way digital marketers approach marketing and businesses should consider making the most of this technology too.

2. Use of Chatbots and Voice Assistants

Digital voice assistants like Alexa, Siri and Google Assistant are becoming popular amongst consumers. According to industry experts, the market value of voice-based shopping will be 40 billion by 2022, and consumer spending via voice assistants will reach up to 18%. Most businesses have started using Chatbots to help streamline customer service needs for effective customer handling on social media channels, email marketing and other digital channels.

Chatbots are perfect to respond to customer queries with little to no human interaction from the brand. Chatbot responses are generally powered by Artificial Intelligence (AI) which provides the chatbot with an actual personality. This makes it fun for customers to interact with companies using chatbots as opposed to communicating through social media. Chatbots are the perfect option to offer customers a customized and enjoyable experience so they will want to interact more with your brand. In 2022, most brands will need to include chatbots in their digital marketing strategy to improve customer interactions and take it to the next level. 

3. Mobile-First Approach

As more users are now using smartphones and tablets rather than desktops, brands need to build mobile-friendly content that will rank higher in search engines. Mobile marketing strategies start with optimizing your website’s design so that it automatically adapts for smaller screens or builds a separate app with your business information to be downloaded on mobile devices and tablets.

It is a necessity to use a mobile responsive design for your website or app that will enable users with any device to easily access your website. AMP or accelerated mobile pages is the perfect solution that makes content load faster on mobile devices. If you trust in our judgement, mobile-first marketing will be the most important trend for businesses in 2022.

4. Omni-Channel Marketing

Customer engagement today can be a lot different than it was ten years ago. Today, there are multiple channels to interact with your customers and you do not need to rely on websites and cold-calling. Omni-channel marketing can involve building a blog, website, social media, and WhatsApp presence along with hosting events or trade fairs. 

It is not enough for businesses to prioritize just a single channel. They need a unified approach that will enable them to craft content for each channel while maintaining their brand voice. In 2022, brands need to build a strong customer base by using multiple channels for marketing and communication. 

5. Marketing Automation

With advancing technology, marketing automation tools are getting more popular than ever. Marketing automation makes it possible for marketers to automate boring and repetitive tasks using a number of marketing channels.

Automated tasks are saving time compiling data, managing social media posts by prior scheduling. Also, it sends out email templates to users who have not opened your emails in the last few days. In 2022, marketing automation will be crucial for brands as it enables marketers to spend more time on strategic tasks.

Conclusion:

The digital marketing trends that we have mentioned above are not the only trends in marketing. But, these trends are a great starting point to plan your strategy for 2022. In 2021, most marketing agencies improve their results simply by shifting more resources to social media and local search. Moreover, they can create custom content for personalized and interactive content for their customers. These trends can help you take your traffic to the next level, generate more sales and improve your ROI. Apart from that, it can also help in customer retention which is more important than acquiring new customers today. Let us know what you think about the latest trends in digital marketing in 2022? What is your favourite digital marketing trend? We would love to know your thoughts in the comments section below. 

Websites help you offer a strong digital presence and build a reliable identity in the target market. There are hundreds or thousands of companies providing the same products/services like yours. How will your target prospect decide that your organization is better than your competitors? The answer is a well-designed website. A dynamically designed website is the perfect solution to grow your market share by attracting potential customers. It is a 24x7 salesperson that interacts with your clients, customers, or prospective buyers. Users can understand your products/services, experience, contact details and more.

Website design and development is crucial but it may not be your core strength. To deliver a high-quality website, you need web design and web development experience. Or you can hire an agency that provides web design services

A custom web development company like Nimblechapps has a consistent workflow that provides efficiency in website development at a cost-effective rate. As a professional development company, we follow a dedicated website development process and we will share it with you. Our website development process is an extensive look into how we break a project into intuitive phases. 

The exact structure of our process has evolved over the years, which has brought us to the format in the infographic below. You do not need to necessarily follow the same process to achieve success. But, following a detailed process will provide you with better results in the long term. Let’s check our web design and development process in detail:

 

1. Discovery Phase

The most important part of any web design process is to figure out client requirements. All other steps are based on this particular step. If you falter at this step, chances are you won’t succeed in getting the software right. The aim of the website, the goals, the target audience - it is important to discuss these with the client to identify the requirements are crucial. In the initial parts of the requirement discussion,  try to organize as many meetings or calls as possible to get a clear picture of the requirements. Also, bear in mind, the more detailed this stage will be, the more precise the cost and time estimation will be. 

2. Simplified Requirement Document

Once your team gathers the requirements at a primary level, it needs to be documented. A good business analyst aims to identify the business requirements and then translate them into an SRD or BRD (Simplified or Business Requirement Document) that would be a starting point for the development process. 

SRD should always be precise, unambiguous and easy to understand. It is the bible that developers will go back to when they face any development issues. Hence, it must contain details and breakdowns where necessary. Try to include as many possible deliverables and constraints as possible.

This step helps provide a smooth website development process without exceeding cost and time constraints. The entire website development process must stick to this document and any new changes will need extra effort, in terms of time and money. 

3. Website Development Planning

Once you know what needs to be developed and have detailed documentation of the same, the next step is project planning. Before the coding starts, it is critical to identify the tasks and manage the allocation of resources. This step consists of:

  • Wireframing
  • Defining website architecture
  • Choosing the technical stack
  • Milestone bifurcation
  • Identifying resources and cost estimation

The primary step of planning must begin with wireframing and understanding the website architecture. It is crucial not to begin designing or developing a website without a wireframe and sitemap.

A Sitemap is a hierarchical list of all the website pages and it assists the development team to work. The designers and developers get a clear understanding of the structure and the total distribution of pages in the website. Without a sitemap, your website will be clearly unorganized and messy.

A wireframe is an ideal way to visualize website design at the structural level and is important to identify any usability issues. It also assists in visualizing the user journey and choosing suitable UI elements. Basically, it is the foundation of your website and if you have a weak foundation, your website will collapse sooner or later.

Project planning is based on everything needed for successful project completion. Project planning helps in the proper utilization of the resources and ensure that the time allocated for each phase is utilized properly.

4. Design Phase

Good design doesn’t mean how it looks, but how user friendly it is. Your website design is more important for conversions than you think. Once the wireframes and website architecture are sorted, the design team will start working on the visual elements.

In this phase, the design team starts working on the visual identity of the brand. It is possible to visualize how your website will look. The website layout, the screens, buttons, headers and footers, navigation, photos, videos, and other elements are included in this phase.

As mentioned above, the design team needs to keep the target audience in mind and design the website accordingly. The website layout has to be discussed with the client and customized according to their preferences. 

5. Development Phase

Once we have designed the UI, we need to start working on the development and convert your static webpage into a functional website. Basically, there are two parts to software development:

  • Front-end Development - It is also known as “client-side” development. It is something that the users see and interact with on the web browser. The primary factor here is user interaction. Essentially, the front-end developers do not design the website but are responsible for bringing the design to life. They use all the static elements and convert them into a dynamic website.
  • Back-end Development - This part of the website is not seen by the users. The backend communicates with the front-end and shares information so that users can work with the website features. The backend development team ensures that all the business logic and data storage is implemented. This step includes Database creation, API development and integration and Security checks.

6. Testing and Deployment Phase

A product should be thoroughly tested before deploying so that the production is not threatened by bugs. Hence, having a proper, streamlined testing process is important. A website must be thoroughly tested before making it live. 

Website development companies use various types of testing methods like User acceptance, Beta testing, Functional and Performance testing, White box or Black box testing. The idea is to get rid of bugs that might affect product quality.

Once you receive a green signal from the testing team, the code is sent to production. Ensure a re-test on production too. Always maintain a staging server backup so if there is any issue after deployment, the backup can be used to restore production.

At Nimblechapps, we carry out intensive testing after every milestone. If the bugs are identified early, it is easier to fix them rather than fixing these bugs when the whole website is live. It will help you reduce web development costs significantly. 

7. Maintenance

The web development process doesn’t complete with deployment. Maintenance has an integral role to play in the complete web development process. The aim of maintenance is to modify and updating software apps to correct bugs, enhance capabilities and include features to enhance system performance.

Any changes or modifications will be considered as a change request and will not come under free maintenance. However, bug fixes and patches will be included in this phase. Nimblechapps provides 60 days of free bug support. 

The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.

Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media. 

Current Social Media Marketing Trends Most Agencies are following:

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Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers. 

1. Influencer Marketing

Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns. 

2. Social Media for Customer Service

Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help. 

Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner. 

3. Use of Stories

Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.

Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs). 

4. Alternative Platforms

Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.

One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.

To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience. 

5. Augmented Reality

The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media. 

7 Social Media tips and Predictions to look out for in 2022:

1. Micro-Influencer Marketing

Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.

We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic. 

2. Artificial intelligence

Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:

  • Email marketing
  • Keyword research
  • Content optimization
  • eCommerce transactions
  • Product recommendations

Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.

At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond. 

3. Agile Marketing

Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:

  • Reviews
  • Games
  • Quizzes
  • Videos
  • Surveys
  • Contests

4. Voice Search

Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.

As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.

5. Live Streams

Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.

With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too. 

6. Short Video Content

It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.

7. Data Protection

Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023. 

Conclusion:

The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.

Converting web design files into HTML, CSS, or JavaScript is the norm for all front-end developers. However, a part of this work doesn't necessarily fit into a tutorial on any topic. A front-end developer breaks down a design and figures out how to turn it into a proper build. It may not be necessarily included in any course curriculum but is meant to be learnt while on the job. 

Learning how to code a website can be an overwhelming task. It is even more challenging if you are not comfortable with programming languages. However, learning how to code a website is simple if you use the right guide. In this article, we will look at simple web design for beginners with an HTML page template. It is one of the easiest ways to code a website. This process will help you save time when trying to develop a dynamic website for your visitors. 

Design Evaluation

Before we start coding, let us try to understand the ideas instilled in the design. Ideas can further divide into a few segments, and we want our final product to showcase all these ideas. The segments that we commonly use are:

1. Layout-level patterns - replicating layout ideas and the entire grid.

2. Element-level patterns - headings, text sizes, fonts, icons, button sizes.

3. Colour palette - the name is enough

4. Structural concepts - the organization of sections apart from the layout.

5. Everything else - ideas present in a single component. 

Illustrating the patterns in this manner is essential to understand our CSS approach. It also helps choose suitable HTML elements and start conversations with the designer or other team members. Accessing the design source files, sections, and layers will help you understand the designer's thinking. It will come in handy when you want to discuss particular areas. 

A step-by-step guide to turning design into codes:

This section will show how you can optimize your design-to-code process and make it easier for your team to follow the process. We have listed the process to assist designers design for the end-user and the developers to get their work done in the most efficient way possible. Let us find out how:

1. Dev Team Inclusion from the Beginning

We are not saying that developers should interfere with everything going on in the design phase. But, including just the lead developer from the design phase is enough. In this way, the designer will be aware of the limitations depending on the technology used and the timeframe available. For instance, it isn't easy to stick to a single design in Android applications. The designers have to be reminded to think about Android specifications, so there is minimal design rework. Or, the final result will be an application that doesn't look and feel right when compared with the original design.

Some frameworks include pre-existing font icons with set components and distinct layouts along with margin settings. For example, the dev team will use Bootstrap and as a designer if you start working on the design without this information. This means there will be inconsistencies like margin settings in your artboard that are different from the margin set in Bootstrap. The designer must know which framework will be used to develop the code to make appropriate design decisions.

2. Responsive Templates

For all new projects, designers must always have three different templates for mobile, tablet and desktop. This is the least that any design team could do. Sometimes, a developer gets a design with single screen size, and the requirement is to build a responsive website. This will waste precious time of the development team, and it will not go well with your client. 

At Nimblechapps, we design on a grid system, as you can easily create multiple screen breakpoints. Simultaneously, it enables you to respond to screen sizes slightly smaller or larger than your breakpoints. If you want to take this one step further, you can start using Auto Layout. It is an essential Sketch plugin that will be a blessing in disguise for your design team. The tool enables you to design responsive layouts for all screen sizes by changing pixels into percentages, which the developer can export into HTML. 

Source

3. Create a Design System

If you do not have a design system, it indicates that your design will have some irregularities to an extent. The unclear design will not please the development team, as they will have to build messy, complex components to honour that design. This also means that you are wasting the development team's time which could be used better. Moreover, further development changes will be complex, and you will need to maintain a heavier code base. Alternatively, a uniform design system will help you keep the design and development team on the same page. 

A design system is an extensive list of the reusable components and layouts organized, each serving a specific purpose. It helps ease out the future UI and UX changes too. These are the things you should pay attention to when creating a design system:

  • Style Guide - It is the canvas on which a design system is built. It consists of a colour palette, fonts, icons, CTAs etc, in your design. Without the style guide, it will be challenging to develop a uniform design for the project and add to the development team's frustration. 
  • Naming Conventions - Each layout, component, asset and file should include a uniform label. It is best to avoid using generic names and labels. It is better to name the labels based on their function.
  • Offering all possible states - It is good to ask instead of guess. Check all the error states, validation messages and disabled states for inputs and buttons that a user can come across. 

4. User Flow

You are not just handing off the design screens to the development team; you also hand over the user flow. If you are not able to do it, it means you are making their work harder. If a designer is lost in the design, the development team will share the same feeling too. Story narration means informing the group what happens when a user clicks on a button, why they do it, what happens when they do it etc.

The development team will use this story to plan their strategy to build the app features. Hence, the design team must link all the screens together. You must not think that the development team will figure it out. If it needs to be done in a particular way, then they will need to be told as they do not mind readers. For design, tools like Figma or Sketch can be used to link your screens and create a working prototype.

As a developer, you will hardly get any animations that go along with the design. It is crucial to understand that animations are not an add-on but are an essential part of usability. Developers can use CSS animations instead of JavaScript ones as they are lighter and perform better. 

5. Auto- Generate Visual Specifications

For a developer, it is always tough to imagine why a designer would hand off a project without using a tool that enables them to see the specifications for a particular component like margins, paddings etc. It is easy to auto-generate these specifications in a tool like Zeplin or InVision. It is easy and assists the developers in not wasting time doing pixel-distancing. And it is pretty common not to use this option or to forget about providing them proper access to see those specifications. 

5. Assets

A designer should consider two things when it comes to assets:

  1. Store assets in a single place using a tool like Zeplin.
  2. Add SVGs whenever and wherever you can.

6. Maintain a Checklist

Many times, a product manager has to remind the development team about the last-minute design updates. It can be avoided by making a list of all the features and case scenarios included in the design. This happens when it is not adequately documented in the user flow or the design system. 

Conclusion:

If you can't follow all or any of the above steps, it is not the end of the world. You can start by implementing some of these methods in your projects (one at a time). Even a single good practice will improve the collaboration between a designer and a developer. The guide has been created for ease of translating the design into code. A final recommendation from our side, we at Nimblechapps love doing post-handoff meetings, including all the stakeholders. This includes the project manager, the developers and the design team. 

Typically, the project manager and the development team conduct timely meetings, but they focus solely on meeting the deadline. The design team in this meeting can compare each product build against the final design. Moreover, they can also identify what practices could be implemented in the future. Let us know what you think about this guide? Do you follow a specific design to code guide in your business? We would love to hear from you. 

Developing a comprehensive website structure might seem forthright. But, that is not always the case and we will cover that in this article. Building a consistent website structure is to lay a concrete foundation for your online presence. If you plan accordingly, you will definitely achieve astounding results. There is a lot of content out there on these individual topics but we have tried to cover all the major points in a single post. 

You must be aware that almost all search engines are interested in how well our websites are planned. And if they are not meeting the desired standards, it will certainly not appeal to visitors and you will notice a high bounce rate. In this extensive guide, we will share tips on the dos and don’ts of content along with tweaks in your design strategy to improve your SEO and user experience. You can take help from a WordPress Development Services agency to create a user-centric website in 2021. 

How is website structure helpful for traffic improvement on the website?

We have worked with hundreds of clients in the last seven years and it is shocking to know how often website structure takes a back step. It is one of the most critical aspects of a website’s SEO performance and very few website owners realise the importance of having a proper website structure to improve their SEO. We will look at some of the major reasons why website structure is so important for SEO performance.

 - Better User Experience

When you remove the graphics, content, images etc, a great website design depends on having a great structure. Humans always look for a balance and feel great if they are able to put pieces together and search for things where they are looking. Hence, a great website structure is greatly satisfying for users. 

If your website is appealing to visitors then it is definitely appealing to the search engines and vice versa. This is because the Google algorithm utilises information from searchers to rank your website. If your website has sub-standard CTRs and low dwell time, it will definitely not perform well in the SERPs. A good website structure is crucial to decrease the bounce rate and enhance dwell time which will lead to better search rankings.

 - More Sitelinks

Sitelinks are a listing format in search engines that display your website’s main page along with various internal links below. 

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Sitelinks provide impeccable SEO benefits. They improve the navigation of your website, point users in the right direction, improve your brand reputation, enhance user trust, increase CTR and reduce the conversion funnel. 

Now, how to get sitelinks? You don’t just go to Google Search Console and fill out a few random fields. It is not possible to issue a sitelink request. But, the Google algorithm automatically rewards great websites with sitelinks. That is why it is imperative to have a good website structure. If the quality of your website structure is not good, you would definitely not receive any sitelinks from Google. And if that happens, it will cost you in terms of reduced traffic, less CTR and conversions.

 - Improved Crawling

Web crawlers crawl a website’s structure. The primary aim is to index the content in order to return it in search results. If you have a good website structure, it is convenient for the crawlers to access and index the content. Crawlers do not discover anything on your website by accident. Even Google has confirmed that there are pages on each website which their crawler might not be able to find and index. But, you can make their job easier by offering time sensitivity, crawling, indexing and sharing the pages of a website with a definite structure. 

 - Enhanced SEO

In the end, your website’s organization starts the way for SEO success. It is not wrong to say that without a good structure, you may never achieve good SEO results. Definite site structure provides your website with a great SEO foundation that will offer you loads of organic traffic. 

 - Set Clear Goals

If you plan your site structure then you must conduct research on competitors and keywords. It is one of the best ways to get a good foundation to plan your navigation and content strategy. By doing that, you get the idea of how much traffic you can expect on your website. If you are working on a new website then you must focus on the easiest keywords with the most search traffic. It largely depends on your language and area of expertise. If you are looking for a keyword in bigger markets like the US or Europe, then you must try to include keywords with more than 1000 monthly search volumes. 

However, you can settle for less if you are certain about the traffic you are expecting. When you are certain of the traffic estimation then you can shift your focus to conversions. Everything is interlinked, so you need to follow all the steps to achieve ultimate website success. 

An Ultimate Guide to creating a user-centric website structure:

Now we will discuss how to create a user-centric website structure.

1. Plan Your Hierarchy

If you are developing a website from scratch, it is the best position to plan your website structure for optimum SEO results. Before you begin creating pages in a CMS, plan your structure carefully. It is possible to do it on a whiteboard, a spreadsheet program, a word processor etc. 

A hierarchy is a simple way to organize your data in a way that makes sense for the users. It will also be your navigation and your URL structure so crucial things start from here. There are various important features of hierarchy that should be considered before you dive deeper into it.

  • Keep your hierarchy logical. Do not make the process too complicated for the users and for the search engines. It is important to have simplicity both for your users and for the crawlers. Each category should be unique and distinct. Moreover, the subcategories should relate to each main category.
  • Ensure the number of categories between 2 and 7. Unless you are an e-commerce giant, there should only be a few main categories. If you have more than seven categories then you must rethink your strategy for SEO purposes.
  • Try to keep the number of subcategories low in each category. It is best to keep it even. If one category has 3 subcategories and another has 11 then it will not be uniform.

A site hierarchy is the first place to start to have an outstanding website structure.  

2. Build a URL structure according to your navigation hierarchy

The second most important aspect to develop a strong site structure is your URL structure. It should be pretty straightforward if you have logically mapped out your hierarchy. Your URL structure should depend on the website hierarchy. It means that your URLs will have actual words and extensive keyword coverage. 

3. Website Navigation in HTML/CSS

When you build your navigation, make sure that your coding is not complex. To make that happen, HTML and CSS are your safest options. Development in JavaScript and Flash will limit the crawler’s ability to cover your website's navigation and hierarchy. 

4. Use Shallow Depth Navigation Structure

Your navigation structure will obviously follow the website hierarchy. Make sure the pages, importantly if it is not buried too deep within the website. Shallow websites do work better from a usability point of view and the crawler part. A shallow website is far more preferable than a deep website. 

5. Build a Header that lists your primary navigation pages

Your top header should be one to be listed on your primary pages. All websites should follow a simple top navigation footer with a few subcategories each. This will make sure everything is achieved that you need. Adding multiple menu elements apart from your primary categories can be daunting and unnecessary. If you have designed a parallax website, make sure that you have a persistent header menu to display each scrolling phase.

The dropdown menus using CSS may offer a unique or intriguing user experience, they do not improve SEO. We do not recommend going for this. We also suggest you not to use an image-based navigation structure. Text links with proper anchors offer the strongest type of SEO. If you have a footer with menu links, make sure that you duplicate the main links of your top navigation menu in your footer navigation menu. Switching the order of links or including additional category listings will mess the user experience. 

6. Comprehensive Internal Linking Structure

Internal Linking enhances the logical site hierarchy and takes it to the next level. There are three main reasons why it is important:

  1. It enables the users to navigate through a website.
  2. It helps establish an information hierarchy for any website.
  3. The structure helps spread link juice through websites.

Each of these is definitely linked to building a tight-knit website structure. There is definitely no requirement to include complicated internal linking. The main idea is that every page on your website should have some link to and from another page on the website. Your navigation should accomplish internal linking to the main categories and subcategories pages but you should also ensure that leaf-level pages have internal linking too. Internal linking informs the search engines what pages are necessary and how to navigate there. It will only help you better if you have more internal links across all web pages on your site. 

Wrapping Up:

Good website structure is a byproduct of mindful thinking, intentional design and impeccable organization. The ideal time to build a strong website structure is before you build your website. But, if you are redesigning your website, you can work on the design elements and reorganize some navigation elements to enhance your structural SEO. There are various things you can do to optimize your website for search engines. Website structure is one of the most crucial but one of the most important neglected optimization methods. If you have a good website structure then you will see great results in your SEO. Do you have any such advice to improve website SEO? Let us know in the comments below. 

All WordPress websites require an SEO plugin if they want to rank higher on the SERP. And when we talk about SEO plugins, Yoast SEO is one of the most popular choices. WordPress SEO is undoubtedly an overwhelming topic and that is why we have prepared this guide to help you configure Yoast SEO for your WordPress website. There are multiple complex features in the Yoast SEO to offer you control on your website’s SEO. 

The team at Yoast SEO has done a fantastic job to make SEO beginner-friendly but there is a possibility that you will need some external assistance. To offer that assistance, we have prepared an in-depth guide for Yoast SEO setup if you are a beginner. Let us see how it is done. 

Step-by-Step Yoast SEO configuration 

In this part, we will discuss what is required to know if you are a Yoast SEO beginner. We will discuss the setup of the configuration wizard, what the Yoast SEO meta box is and its function and things to do from the Yoast SEO dashboard. These are the steps taken by most professional SEO services.

Yoast SEO Configuration Wizard

Once you have successfully installed the Yoast plugin, the configuration wizard is the perfect place to begin configuring your plugin. For that, you need to go to the backend of your WordPress website and select SEO> General > Dashboard. 

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Click on the “Configuration Wizard” link to begin. It will assist you through various steps that enable you to configure your plugin to suit your website requirements. Even though your website has been active for a while, you can still run the wizard from time to time. This is to ensure that your primary settings are updated. At every step of the wizard, there are certain questions that will determine your specific settings. If you wish to know what settings can be determined, let us know and we will write a separate article on that.

Organization or Person

In the next step, you will be asked to mention if your website is for individual purposes or for an organization. This is a critical step as the information entered in this section will be used in Google’s Knowledge Graph. For users who are not aware, a Knowledge Graph is a block of information you see on the right-hand side of the search results when you search an individual or a business. Kindly ensure that each field is filled to offer as much information to Google as possible. This will help you to establish an accurate Knowledge Graph for Google. 

Other Important Features

There are various parts of SEO and way more settings that can be changed in the plugin itself. But, the idea is to set the configuration wizard in a way that automatically configures the plugin’s general settings. It will assist you a lot in technical SEO. Due to this, you can simply focus on the important aspects, like the content. To make things clear, here are certain aspects that are handled by the Yoast SEO plugin:

  • Provides structured data for your pages and assists Google to understand them better.
  • Builds an XML sitemap that search engines use to find and index your pages.
  • Yoast SEO Premium has the facility to get rid of dead ends on your website by automatically creating redirects when content is deleted or moved.

There are other crucial features that can help search engines to find and understand your content better. 

How to use Yoast SEO sidebar or meta box?

Yoast SEO is famous for providing red, green and orange bullets which offer general feedback on the SEO friendliness of your content. In the olden days, you would find these in the Yoast SEO meta box below the post editor. These days, if you work on the WordPress Block editor, you can find them right next to your content. It is on the right side of the block editor in the Yoast SEO sidebar. Are you using the block editor to post your content but still can’t see the sidebar? Then you must ensure to click on the Yoast SEO sidebar icon on the top right corner of the screen. 

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Now, we will discuss 4 important features that you will find in the Yoast SEO meta box and the Yoast SEO sidebar:

  • The Focus Keyphrase
  • The Readability Analysis
  • The SEO analysis
  • Google Preview

Anytime you publish a post or page on your website, it is advisable to check these basic elements before publishing.

The Focus Keyphrase

The primary field in the Yoast SEO sidebar and the meta box is the focus keyphrase. In this section, you can enter the most relevant phrase you would like the post to rank for in the SERP. The focus keyphrase can be included at any instance but we would recommend you to do it at the time when you publish the post. You can choose a different keyphrase for each post but for better results, it is recommended that you conduct keyword research first. 

Yoast SEO Premium enables you to set related keyphrases automatically for pro-users. These days, it is imperative that you add high-quality and user-focused content to rank high amongst tough competition. 

The Readability Analysis

After the focus keyphrase, the next is the Readability analysis section. You must make it a habit to check this part only after you have written the first draft of your post. Again, there will be green, red and orange bullets to measure the readability of your text. There are various background analysis checks going on that the plugin automatically does on the content. It is easy to check where you are lacking and make improvements that will improve your content from the red bullet to orange and then finally to green. 

In a way, the readability analysis assists you to write easy-to-read content that will be loved by your readers. Search engines too love that type of content so it will be a win-win situation for you if you simply follow the instructions. Moreover, the readability analysis also works perfectly for most languages.

SEO Analysis

After verifying the readability of your content, it is time to check if the content is SEO-friendly. In the first step, you set up a focus keyphrase. In this step, the plugin will evaluate how well your content is optimized to rank for that particular keyphrase. 

For example, it confirms whether you have used the keyphrase enough and not too much for SEO. Also, you need to check if it is present in your title, meta description, images and subheadings. Apart from that, it also checks other SEO elements like internal links to other articles on your website. 

Google Preview

Apart from content and SEO analysis, Yoast SEO offers an editable Google preview or snippet feature. The snippet preview displays how the Yoast plugin shows your page to the search engines. In simple words, it provides you with a preview of how your website will look in the search results. 

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In the Google preview section, you can specify your SEO title and meta description. It is advisable to take some time and effort to write an engaging title and meta description which reflects what your post or page is about. It is good practice to let users know that they will find what they are looking for on your website and encourage them to visit your page. There is no assurance that Google will show your meta description in the results pages. However, if it is actually good, the odds of it being used will significantly increase. 

Uses of Yoast SEO Advanced Tab

There is a lot more than you can accomplish with the Yoast SEO plugin. It is possible to access and change various settings of the plugin in the Dashboard. There is definitely no need to update many settings if you are new to SEO. It is better to stick to the settings that you have set with the help of the configuration wizard. However, you can change the search appearance as under:

Search Appearance

If you click on SEO > Search Appearance in the left side navigation bar in your WordPress website, it is possible to adjust how your website looks in search results. For example, in the ‘Title Separator’ in the configuration wizard, you can select whether you wish to have a dash, asterisk etc. In case you decide to change something, you can update it later.

In this section, it is also possible to change how the plugin sets up your titles and meta descriptions. You can go to the tab ‘Content Types’, where you can find the default template for post titles. It is best to set up using snippet variables that inform Yoast about the title of the post and a separator. It means that Yoast will likely use the title of your page or post as the page title. You are free to change the set-up, this is just a starting point and a recommendation by Yoast.

Wrapping Up

Till now, you must have realised that the Yoast SEO is an incredible plugin to have in your armour. It is one of the most sought after SEO plugins in the market due to the latest search engine updates. Website optimization is an overwhelming task if you are not used to WordPress. However, this plugin simplifies the optimization process and makes it easier for you to handle your WordPress website. If you are having trouble with setting up Yoast SEO on your website, you can contact Nimblechapps, an innovative WordPress development company. We would like to advise you that setting up the plugin would not dramatically change your search engine results, but it will surely help you to establish better standards for the search engine. Let us know what you think about the Yoast SEO plugin?

There are a variety of reasons why you would want to run an Android emulator on your PC. Mobile app developers always look to test their app thoroughly before the launch. Gamers would want to use a particular mouse and keyboard for their games. Anyway, Android emulation is feasible on PC and it is quite simpler than it used to be. There are some old emulators which are no longer active (Andy, AmiduOS and Leapdroid) but today we are going to discuss the most trending Android emulators for your PC. Firstly, we will cover what Android emulators are, an in-depth guide to setup an Android emulator and the top 5 most trending Android emulators in 2021. 

What is an Android Emulator?

An Android emulator is a software designed to simulate the software and hardware of an Android mobile device for development and testing purposes. Android emulators can run on both Mac or PC so that it is easy to develop Android applications on your PC. Because these emulators can run on both PC and Mac it enables a user to test their apps on Android.

Playing or testing games is a common reason to use Android emulators as you can use it to run any app available in the Google Play Store. For instance, if you run Instagram in an emulator, it is feasible to post pictures, statuses and IGTV videos from your PC that is not possible from the desktop app. This is because the platform is built for mobile and Instagram has not enabled users to upload from their computers. 

Guide to Setup an Android Emulator

After the launch of version 25.3.0, Android distributed its emulator separately from the SDK tools. Setting up your Android emulator might be overwhelming at first, but you can check out the process below.

Hardware Requirements

You would require Android SDK edition 26.1.1 and higher. Your PC should have a type 64 processor or 86 bit to work with the Android emulator. If you are going to run Android 8.1 and above, you must have a webcam to capture 720p frames. 

For most systems, the emulator allows hardware-acceleration of your device’s performance and you need HAXM edition 7.2.0 Intel hypervisor to implement this. Users with Linux and Windows require additional device elements but this is based on their processors. 

  1. For Windows PC, users can depend on AMD Android Studio edition 3.2 and above.
  2. For Linux, users can depend on the AMD system with SIMD set 3. 

Intel users can utilize Intel VT-x and Intel 64 support Execute Disable Bit capability. After installing the emulator, you can proceed to access the Android manager for Virtual Devices.

Android Virtual Device Manager (AVD)

Android Virtual Device Manager allows users to install a system ABI that matches the architecture of the processor being used. The AVD manager enables you to prop up and align your Android devices. 

It includes pre-configured profiles for smartphones, tablets, TV - each particularly designed for every manufacturer. It enables you to personalize external capabilities and screen size and to import a profile of your choice. 

But, Google Play Store along with its test suite for compatibility is included on limited devices, the ones that are connected with Android’s compatibility program. The AVD manager can then offer you to install a system ABI that the emulator suggests and whose architecture would fit your processor. 

The AVD’s verification configuration enables you to change defined software or hardware profiles and configures device settings including name and orientation. Finally, the emulator launches your virtual device specs and allows additional controls and upgrades like geolocation, device rotation, camera, fingerprint sensor etc. Virtual devices enable you to save instances in the same state which offers you to pick up from where you left earlier. 

Top-5 Trending Android Emulators in demand

Let us now check 5 of the most happening Android emulators in demand in 2021.

BlueStacks

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BlueStacks is popular by many users to be one of the most popular Android app emulators in the market. Apart from working on both Windows and Mac, the BlueStacks emulator is filled with a variety of features to improve the user experience. The most renowned features include the Key Mapping Tool to develop customized control schemes, the Instance Manager through which you can build multiple instances of the emulator and run multiple games simultaneously. Moreover, there are great features like Eco Mode, which reduces the resource consumption when playing heavy games. It is also touted to be one of the safest emulators with certified GDPR compliance and your data is safe with them.

The latest version, BlueStacks 5, is one of the fastest and lightest emulators providing high power gaming even on low-end devices. The most recent version focuses on the common grievances from the previous version like it can feel bloated when running on a low-end device. You can now try it yourself to find out why BlueStacks has a thriving community of more than 500 million users around the globe. 

LD Player

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LDPlayer is a lightweight Android emulator which is dedicated to gaming performance. It is run on Android Nougat 7.1, the features are gaming oriented like great keyboard mapping controls, multi-instance, macros, high FPS and graphical support. It can run various high end games like Epic Seven, Clash of Clans, Arknights and more. This is one of the only emulators that gets active updates to enhance compatibility. In the most recent versions, LDPlayer has optimized the smoothness of Free Fire and Mobile Legends and fixed the device restriction on Moonlight Sculptor. Moreover, LDPlayer is a good emulator for running popular applications like Instagram and Tiktok. It is quite similar to BlueStacks in its design elements which is a good thing. Overall, it is a great emulator and is hence ranked in the top 5 trending emulators in 2021. 

Bliss OS

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Bliss is a little different from other emulators in this list as it works as an Android emulator for PC through a virtual machine. But it can also run on your PC using a USB stick. The boot-from-USB option is a power user option and not recommended for less intense use cases. As a Virtual Machine install, the process is straightforward but complex if you have not built your own virtual machine before. The USB installation method is even more complex, however it lets your PC run Android natively from boot. We do not advise this method for first time emulator users. Hence, this makes Bliss OS a popular yet unique choice if you can get past the initial stages. 

It runs seamlessly if your system is compatible and hence be ready with a backup of your existing operating system. The system runs Android Oreo which is the more recent version of Android included on an emulator. 

GameLoop

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GameLoop is a dedicated Android emulator for gamers and it was previously called the Tencent Gaming Buddy. In fact, Tencent still hails it as an official emulator for games like Call of Duty: Mobile and PUBG mobile. Now, there are other games apart from Tencent’s although the collection is not as big as they would like it to be. The emulator is easy to download and is good for games but it is not useful for productivity or developmental testing. But, if you are looking for mobile FPS gaming with certain titles then this is a great emulator as it has a new collection of latest titles. Moreover, it also comes with good keyboard controls and satisfactory overall performance. 

Memu Emulator

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MeMu is a great Android emulator that works well in the gaming community. One of the best features is a continuing support for both Intel and AMD processors. Most work well on AMD processors but it is good to see developers giving attention to the AMD platform. Apart from this, it also supports Android Jelly Bean, Kit Kat and Lollipop. You can run multiple instances at a time using multiple games or testing features. It targets the gaming community and at the same time is a good tool for productivity too. The premium version is USD 2.99 per month and it will help you disable ads and add more customized options along with support. Moreover, the emulator also gets updates quite frequently. 

Wrapping Up

Android emulators have clearly updated device capabilities and user experience and taken it to the next level. They take care of many purposes like testing applications and gaming on large screens. An Android emulator can be a worthy addition to your electronic devices as it enables you to connect multiple aspects of your devices. The ideal Android emulator, you can update the capabilities of  your devices and improve your user experience accordingly. If we missed out some of the best Android emulators for PC, let us know about it in the comments section below. 

The most recent advancements in mobile app and web development have provided a ray of hope for increased sales and revenue of a business. It is one of the most essential steps in business expansion. A business can thrive in multiple ways with improved online services that alleviate customer engagement. Your business acumen can be established by how attractive and reliable your website or web application is at the moment. Hence, building the right website or web app is key to building a thriving digital presence. The technologies like CodeIgniter, etc., that work in the background can make it happen.

PHP is the most commonly used programming language which is used to build a robust, secure and scalable web application or website. In relation to this, CodeIgniter is one of the best PHP frameworks that enable developers to utilize integrated toolsets and functionalities to build delightful websites. CodeIgniter also remains to be a popular choice for multiple businesses and entrepreneurs around the world. It is used to build all-inclusive web solutions. In this blog, we will take a look at some of the best practices to follow when using CodeIgniter. It will also include points explaining why you should choose CodeIgniter for custom web development. 

What is CodeIgniter?

PHP is one of the most popular server-side scripting languages that is used in multiple web solutions. CodeIgniter is an open-source PHP MVC framework. MVC means Model View Controller, a logical architecture of the application that has the following:

  • Model - The model includes business logic using efficient functioning through computations and databases among others. 
  • View - View represents the data offered by the models.
  • Controller - Controller serves as a connector between the above two components.

The CodeIgniter framework includes a wide range of libraries and packages that allow developers to integrate databases to perform multiple tasks. These tasks include session management, file uploading, sending and receiving emails etc. HireCodeIgniter developer to build dynamic and robust web applications. 

What are some of the advantages of using CodeIgniter Framework?

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CodeIgniter is one of the most commonly used PHP frameworks generally used to build fully functional and fast web applications. Let us now focus on some of the best advantages of using the CodeIgniter framework for integrated web app development.

1. Pre-existing App Structure - 

The CodeIgniter framework is made up of pre-built application frameworks which enable web developers to use pre-existing libraries and packages to build feature-rich applications in a short period of time.

2. Bug Handling -

If you are looking to build flawless websites and provide exceptional design, you need to check out CodeIgniter. A simple user interface is available that facilitates bug finding and eventually impacts the user experience. The errors in the code are easily displayed and it is one of the main reasons why developers prefer to develop a website using the CodeIgniter framework.

3. Ease of Configuration -

CodeIgniter is an open-source PHP framework and hence it is quite easy to configure by downloading and installing the framework. After initial installation, you will notice effortless loading of the libraries, arrays, databases and various other elements.

4. It is Lightweight -

CodeIgniter is the lightest PHP framework that doesn’t require much space. It requires only 2MB of download space and is able to provide super-fast web development.

5. User-Focused Interface -

It is a treat to build a great website using one of the finest interfaces provided by CodeIgniter. Whether you are looking for a website with dynamic functionality or are looking for a platform that can offer you the best responsive website experience, CodeIgniter is the answer. You simply need to focus on finding the best CodeIgniter web development company that can provide you with business needs. 

6. Pre-existing Components -

CodeIgniter is made of pre-existing components of already built apps like email and database management, session management etc. It enables CodeIgniter developers to build fast and scalable web apps taking less space compared to other frameworks.

7. Minimum Code Requirement -

Due to pre-existing components and libraries, CodeIgniter assists in creating new libraries and packages by using the minimum code requirement. 

Best Practices To Follow For CodeIgniter Web App Development - 

Get CodeIgniter web services to build a result-oriented app faster when compared to other frameworks. There are multiple best practices of CodeIgniter that should be followed to build custom apps in a seamless way.

  • Make Use of Default App Structure

It is ideal for developers to make use of the default MVC structure that assists in establishing a strong connection between the database and loading proper views through modals. Moreover, it allows you to finish the project with striking outcomes. 

  • Make Use of ORM Library

As you already know that CodeIgniter is made up of pre-existing libraries and structures to build a dynamic application. One more best practice for custom web development is adding a third-party or ORM library without any issues. By doing so, it is possible to extend your app features as per your needs. 

  • CodeIgniter Form

You can use the CodeIgniter validation library that assists to provide the set of rules, run validations and shows clear messages. 

  • Rectify the Inputs

It is always advisable to safely rectify your inputs before submitting them to the database. The application should avoid Structure Query Language (SQL) injections and stores only valid data into the database. 

  • CI-Preferred Styling and Commenting

CodeIgniter offers a wide array of styles and comments to format the code accordingly. It also helps programmers to understand the code swiftly. 

  • Query Caching

The database class is used to cache the queries and significantly reduce the load time. With CodeIgniter, you need to manually cache the queries and it will load the classes automatically. 

  • Prepare Helpers

There are multiple functions in the architecture of CodeIgniter that are most commonly used by developers. For this, develop the helpers as a set of instructions or functions. Once developed and load the helpers because they cannot be loaded by default. 

  • Config Directory with Appropriate Information

It is customary for the CodeIgniter developers to store all the configuration files under the config directory. It might be tricky to find them if these files are outside. 

FAQs Related to Codeigniter Web Development -

There are multiple questions related to the CodeIgniter platform and we would like to cover some of the most commonly asked questions.

- What is CodeIgniter?

CodeIgniter is an open-source PHP framework that comes with an existing library and package for custom web development. Similar to any other framework of PHP, CodeIgniter is the one that has a difference of faster loading time and scalable web app development.

- How is CodeIgniter useful in developing a web application?

The CodeIgniter framework is made up of pre-built components like the elements of prior apps, libraries and pre-written codes. These components are typically useful for programmers to develop a robust web application in a quick time when compared with other frameworks.

- How much does it Cost to build a CodeIgniter Web app?

The total cost of any CodeIgniter web app development depends on multiple deciding factors: its features, size of the app, complexity, number of resources being utilised etc.

- What are the benefits of using CodeIgniter?

CodeIgniter has multiple advantages like large community support, structured documentation, primary routing method, MVC support and more. It is an object-oriented framework among other advantages.

- Should I use CodeIgniter?

Every PHP framework has some advantages and disadvantages. The choice of using a framework varies and it depends on the project requirements. CodeIgniter is a great framework suitable for multiple projects. You can select CodeIgniter website development services if it meets your business requirements. 

- Is CodeIgniter dead in 2021?

The answer is a big No. CodeIgniter exists and is here to stay as it is used in almost all types of web solutions. The harsh reality is that there are multiple frameworks that are trying to take the market share but it is still relevant for most web solutions in 2021.

- Is CodeIgniter suitable for large apps?

Yes, a number of PHP frameworks are well suited for large apps and CodeIgniter tops that list. It is a great framework for both small-scale and large web solutions. 

Final Thoughts

CodeIgniter is a PHP framework mostly used for custom web development by utilising the MVC framework. CodeIgniter provides integrated functionalities and pre-built components, libraries and more to the developers for ease of development and documentation. It also includes various best practices followed by programmers to develop a robust and scalable web application with minimum efforts in a record time. To know more about the service, you must get in touch with Nimblechapps, an aspiring CodeIgniter development company that provides custom web development leveraging the skills and experience of seasoned CodeIgniter developers. 

The world is battling COVID-19 pandemic in the second year and healthcare systems around the world remain under enormous strain. The road to recovery for hospitals, healthcare systems and staff is going to be a long game, making it immensely critical to find alternatives to ease their pressure going forward. 

Artificial intelligence technology including Machine Learning and Natural Language Processing are great assets for the future of healthcare. There is a resilience to allow smooth collaboration and experiences for the healthcare system and their patients. And with more portable health information, we can discover great outcomes and litigate enhancements for healthcare providers and patients. In this article, we will discuss the best ways AI-enabled tech will push healthcare forward after the pandemic ends. 

What does AI mean as per the changing industrial pattern?

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The introduction of artificial intelligence and its recent development has garnered hype of discussion in the last few years due the ever changing contributions under multiple domains. In today’s world, the involvement and effectiveness of AI has gone through an impressive resurgence due to the exhaustive contribution of research and development in AI programs. Countries like China have increased emphasis on the use of AI technology through investments in the AI industry. In the same way, most global companies have made huge investments in AI programming and the creation of innovative AI applications. 

Various tools have been deployed by AI to automate the problem-based tasks. Such tools are being developed through the AI principles and are used to develop multiple AI based applications that are crucial in addressing problems across multiple industries and disciplines. It is critical to determine the efficiency of the search process which makes it new and quite distinct from other existing technologies in similar fields. The traditional approach taken by AI includes past search results, which AI understands and uses to enhance its search process in comparison to the prior searches and hence plans future processes just like humans do. 

How AI can help the healthcare industry to fight global covid pandemic?

Here are some of the best ways AI powered tech will push the healthcare industry forward to fight the COVID-19 global pandemic.

1. Automate Processes & Enhance Efficiency

One of the most interesting areas powered by AI is remote patient monitoring (RPM) which is definitely leading to improved efficiencies and reduced costs for healthcare providers and is indicated to enhance healthcare results for patients. According to a research, RPM enables you to:

  • Bring down patient readmissions by more than 35% and emergency room visits by 25 percent.
  • Enhance patient satisfaction significantly.
  • Reduce cost of care by 25 percent.

Artificial Intelligence enabled RPM enables healthcare professionals to keep their patients healthy automatically. Healthcare workers can monitor their patients virtually without the need of in-person appointments. The collected data provides critical insights in real-time, relevant alerts and notifications are automatically triggered and systematic contact is maintained between healthcare providers and their patients.

This technology was more than useful during the global pandemic when in-person appointments were limited but people still required support from their healthcare providers. Some of the early adopters of this technology to offer healthcare at home were virtually handling more than 30,000 COVID-19 patients with mild symptoms and offering a safe and efficient method to care for COVID-19 patients at home. This allowed the hospitals to free up space for critical patients requiring emergency room treatment. 

RPM is definitely useful to patients who reside in remote locations or have no access to easy transportation, offering them access to care that they might otherwise miss. To fully determine the advantages, patients must have a dependable rural or remote internet connection. By offering healthcare services beyond the doctor’s clinic, RPM simply brings care straight to their patients, irrespective of their location. This will enable the doctors to provide quick and cost-effective care and help with disease management and prevention. 

2. Risk Prediction and Assistance

Another future tech worth keeping an eye on is data and Machine Learning backed monitoring. Machine learning utilised algorithms to partition data, learn from it and then propose a predictive model. Syndromic surveillance backed by ML is used to treat a number of healthcare industry issues offering precise predictions of disease outbreak. When it is combined with the health system’s electronic health record, syndromic surveillance technology can scan the EHR for critical symptoms like COVID-19 or various other infectious diseases. After that, the collected data is used to determine which patients may or may not have the disease and which patients amongst that list would require hospitalization. 

The data automation abilities and real time insights included in the syndromic surveillance offer the intel necessary to figure out disease progression and anticipate disease risk to patients before it occurs, track symptoms and better manage public health by determining hospital utilization, geographic surges and need for additional resources. Essentially, we predict that AI will inform providers of risks associated with social determinants of health and provide coordination of care with community based organizations to reduce social gaps. 

3. Recognizing Patterns and Determining Diagnosis

A kind of AI that is aimed to revolutionize the healthcare industry in NLP technology. NLP allows computers to understand, interpret and manipulate human language. When used efficiently in healthcare, NLP algorithms can look up around eighty percent of important EHR content that is not structured along with doctor’s notes, lab reports and other important documents.

NLP can precisely read and interpret a large amount of data in quick time, organize the collected data and provide information to doctors to help diagnose and treat tricky conditions and properly understand treatment procedures in record time which leads to instant therapy and enhanced patient results.

This technology is also beneficial in the life sciences area where it streamlines the data extraction process linked to scientific studies and clinical trials. This is particularly important when researchers look for patients for studies in complex areas like oncology which may require comprehensive phenotypic data. Though, it can be found easily in unstructured narrative data with the help of NLP.

4. Enabling Patients to Manage Their Health

The plethora of wearable healthcare technology has allowed people to take control and ownership of their personal health. Gadgets like smartwatches and fitness trackers gather real-time personal health data like blood pressure, blood glucose and ECG keeping people aware about their data points that matter the most to them.

Artificial Intelligence can migrate this personal health data into clinically useful information allowing patients to be more engaged with and proactive about their health conditions. The data can then be sent back to a hospital through a monitoring hub assisting healthcare providers recognize the daily habits and offer medical records, family history, DNA tests etc.

What are some of the AI powered solutions in the healthcare industry?

Now, let us check out some of the AI backed solutions in the healthcare industry. 

  • Enable/ Automated Diagnostics and Prescription - Chatbots can assist patients to self diagnose or help doctors in patient diagnosis. 
  • Pregnancy Management - Track the vitals of mother and baby’s foetus to reduce mother’s worries and provide early diagnosis. 
  • Prescription Auditing - AI audit systems can assist in reducing prescription errors. 
  • Personalised medication - It helps doctors diagnose and find the most suitable treatment plans with reduced cost and effective care. 
  • Patient Data Analysis - Analyse patient data to find insights and suggest care options. AI enables healthcare facilities to analyse important data and generate deeper insights into patient health. It offers an opportunity to cut down cost of care, use resources sparingly and efficiently manage health.
  • Surgical Robots - Robot-enabled surgeries include AI and collaborative tools. These robots are equipped with tools that enable swift, repetitive movements as they can work without breaks. AI can determine patterns within surgical procedures to enhance best practices and to improve a robot’s accuracy and precision.
  • Early Detection - AI helps to analyse chronic ailments using lab data and various medical data to provide early detection of diseases.
  • Medical Imaging - Enhanced medical imaging to analyse and transform images and model possible situations.
  • Medicine Discovery - Find new drugs based on prior data and medical intelligence.
  • Healthcare Management & Branding- Develop a marketing strategy for the brand depending on market perception and target audience.
  • Customer Service Chatbots - Customer service chatbots enable people to ask questions pertaining to bill payment, appointments or medication.
  • Fraud Detection - People can make false claims and AI powered tools can assist hospital managers to determine fraudsters.  

Final Thoughts

Artificial Intelligence has immense potential to enhance healthcare delivery and its full perspectives can be determined and allowed access to data that until now has been maintained in information databases. With proper safety measures for privacy and consent, we recommend that AI will bring new age healthcare where data is used to enhance efficiency, quality and patient/customer responsiveness as well as fostering clinical enhancements.  If you are looking for assistance related to your healthcare application, you can contact Nimblechapps, an innovative Artificial Intelligence Development Company today for a free consultation.

At Nimblechapps, we design and develop websites for multiple industries by incorporating conventional advertising principles with experimentation, user psychology and behavior analysis to ascertain the optimum methods to push goals for businesses digitally. If you are looking to design a website for a restaurant or a cafe, you will need to determine what it should look like for your users, the information that is vital for them and what do you want them to do on your website. 

When designing a restaurant website, it is crucial that you select the layout, colors and fonts depending on how it should make the users feel. That is because it will affect how the users feel about your website. It is important to offer a solid first impression so that users will decide whether or not they want to give you their business.For a restaurant to have a competitive advantage over other restaurants, it is important to have a well-functioning website. In these testing times, more people are insisting businesses to have an online presence. 

Now, when it comes to a website there are two types of websites: one is an informational website and the other is a website that offers online orders. For informational websites, you can use website builders like Wix, SquareSpace, Duda, Weebly and more. And for online orders, you can make use of Wix, Shopify or Square Online. In this blog, we will cover some of the key elements of restaurant website design and share some vital tips to create a long-lasting responsive website design for your restaurant. 

How can you make your restaurant website stand out?

If a potential customer or existing customers visit your website, it should be easy for them to swiftly find the details of your restaurant and menu, contact you via phone, email or social channels and get an idea about your restaurant offering. A simple yet clean design can enable your users to fulfill all of these things.

It is possible that you have multiple goals for your website along with certain ideas that you want to execute as a part of your integrated marketing plan. In essence, these objectives will actually work on the experience you provide to your customers. For instance, if your objective is to enable online ordering through the website, the user experience you provide will impact more orders positively. However, if you are looking to increase more visitors in-store then the user experience will have to be tweaked to encourage more users to visit your restaurant in person. 

Every restaurant website is unique because of their individual business model and goals. But there are some standard elements that you should consider and we will discuss that in this post. With the help of these components, you can work on providing a better user experience that aligns with your marketing goals. 

What are Website Content trends to follow?

As a restaurant owner, you are always looking for new ideas to market your restaurant because you are in search of new customers and keep them coming back for your services. You would like to have a competitive edge over your rival restaurants and show users what makes your restaurant special. You can include a blog on your website that displays information about the kind of food you offer along with pictures and awards & recognition if you have got any. 

When you are offering online orders or encouraging customers to visit your restaurant, you will need to include pictures of your restaurant , your kitchen and the cooked food.These days, it is beneficial to include video testimonials of some of your customers or a video of behind the scenes with your staff to help users understand the culture at your restaurant. 

What are the most effective color combination to use for a restaurant website?

The right colors can affect the diners’ mood and it can make them calm, excited or hungry. Similarly, colors are extremely important for a restaurant website too as it affects the response rates and text readability. If you are unsure about the use of colors in your website, a good place to start is to include the colors that match your restaurant decor so it will be good for your branding. 

Now, as you are running a restaurant, your focus should be on colors that generally help to improve the user’s appetite. For example, you must avoid using colors like black and purple as they are hunger suppressants. Instead, you can use colors like red and yellow which makes the customers excited and hungrier. Some of the most popular brands like McDonalds, KFC, Pizza Hut etc all follow the same model. There is no guarantee that it will work but it will be a good start if you are not sure. 

Tips to Create a Long-lasting Restaurant Web Design

Now, we will talk about some of the most effective tips to create engaging restaurant web design. 

1. Understand The User’s Reason To Visit Your Website

Before you begin, it is important to understand why the user is on your website and most probably, they will come under these categories:

  • Tourists from out of town
  • New local customers
  • Existing customers

You must think about these three types of visitors when you are building your website.

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Tourists are generally looking for some new and trendy places to eat before they visit the town. It is highly possible that they will be evaluating your website with other eateries in the city. If they are a tourist, they would mostly be on a mobile which means that a mobile responsive website is vital to grab their attention. If they decide to come to your restaurant that means you have won a new customer and may also get a referral. 

So, just like the location of a restaurant, a website is crucial for your overall marketing strategy. An existing customer would mostly be looking for the shortest path to a menu, directions to the restaurant or a contact number to place an order or make a reservation. You must ensure that all the information is easily available and there should be no need for multiple clicks. 

2. Select Suitable Design Elements

The color, font and the design of your website should amplify the restaurant vibe and something that you would like to show to the world. For that reason, choosing a quirky font means that the restaurant is trendy and updated. Apart from that, a calmer font, color scheme and design means that the restaurant is laid back and casual. For instance, if a restaurant does well to include a lot of different fonts like for the brand name, page title and menu then it is doing a great job. Use of multiple colors in different elements of the website like the header, footer etc can reinforce the design. 

3. Presume the User is Visiting Your Restaurant

As a restaurant owner, you are well aware of the importance of atmosphere in your physical store. This includes having clean tables, vibrant colors, dynamic lighting and a calm and welcoming atmosphere. The website is quite similar to having a physical store and restaurant owners should keep this in mind when designing their website. When someone visits your website, they are entering your digital space and will most likely judge the quality of your food and service depending on the look and feel of your website. Your website presents the first impression of your business so it is important to keep it perfect at all times. If you have a great website, you will have a competitive advantage over other restaurants competing with you.

4. Use High-Resolution Images

High-resolution images are a very helpful tool in your marketing inventory. It speaks a lot about your business, atmosphere, food, staff and overall style quotient. It is best to include a large image upfront as the background image of your introduction. If you are located in a nice neighbourhood, you can choose to use an image which depicts that. If the outer location is not pretty, you can use the image of the interior. If your restaurant is not good looking but the food is great, you can also include food images. Moreover, if you have good staff and a beautiful kitchen setup, you can feature some behind the scene images too. 

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If you are looking to go above and beyond, you can use a video of your food being prepared. Though, try not to include a video just to include one. Look to add high quality visuals that offer the best appearance. When adding images, look to add the strongest images first and then follow it up with more pictures on the lower end of the page. You don’t need to invest in high-quality photographers and it doesn’t have to be an expensive affair. It is ideal to put the dish in the lightbox before taking pictures on a smartphone camera for great results. 

5. Be Clear About Your Food

A crystal clear message about your offering is crucial for search engines and at the same time informs the visitors about your business mission and food. Various people will have a unique experience and respond to distinct kinds of information. It is a given that high resolution images are visually appealing to website visitors but you should avoid ignoring textual readers. Including both visual and text based information will engage a wider audience and cast a solid first impression. 

It is quite common to indicate the type of restaurant setting you have along with the kind of food that you serve. These things are quite basic but often forgotten by business owners. You have about three seconds to grab a user’s attention and if you are able to show them a stunning image along with basic information about the restaurant, then your restaurant will have improved sales.

6. Use More Than One Visual Appeal

On the home page just after the basic introduction, you can include an elaborate description of your restaurant. It is ideal to follow the basic advertising principles of various types of appeal like:

  • Emotions - are you locally and ethically sourcing your ingredients?
  • Utility Appeal - Most users respond to the service speed or value for money for their meal.

Preferably, you should try to include different types of appeal in the body of the website to connect with diverse personalities. 

7. Illustrate That You Are Human

Legitimacy is exceedingly treasured currently in advertising and it is for a solid reason. It is quite a regressive approach to follow outdated brand principles from a decade ago. You must show the visitors about your existence and what makes you stand out. There is no need to add a “What Makes Us Different” section to compulsively prove to them that you are different. You just need to add details like:

  • When and how you were founded
  • Where do you source your food from
  • How it is cooked
  • How did you get inspiration for your menu
  • Information about your head chef and staff

Offering more information about your brand will definitely help you create a distinct image without trying excessively. 

8. Appropriate Format For Your Menu

Your menu will eventually become one of the most visited pages of your website. For that to happen, it should be engaging, dynamic and quite easy to navigate. To design an impelling menu, you will need to type the dishes on the website. By doing so, the details can be scaled and parsed on multiple search engines. To make it easier for the mobile users, try to publish the menu on a single page which does not require any clicks to navigate. 

What you need to understand from this experience is that you should never upload a JPG or PDF. That is because the content will be difficult to read on a mobile or tablet. Moreover, because an image or a PDF is difficult to index, including them on your website will hamper your website ranking. 

9. Location Details and Operation Hours

A first time user will most likely want to know about the location of your restaurant, the operation hours and also the directions to reach your restaurant. Hence, if you are looking to enhance your chances of getting and converting clients, these details should be easy to access from your website. New age restaurants now add a digital map and a marked location with the help of Google Maps. 

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You can also contemplate adding a mobile number with proper tags so that the customers can get in touch with you if and when they need it. But, where do you fit this information on your website? Well, you can create a separate “Contact Us” page and include it in the “About Us” section of your website. 

10. Link Your Instagram To Display Pictures

You want the visitors to come to your restaurant for a dine-in experience. Hence, you have to grab their attention with the images of the food that you serve at your restaurant. By linking your website to Instagram, your instagram grid will be directly displayed on your website. This can be easily managed by adding a plugin or getting it customized by a website design company

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Sharing high-quality images of the dishes you have on the menu are critical to draw customers to your restaurant. It is easy to add a description of each item that users can see when they hover on the image. Moreover, you must add regular posts so that the users can have something new to see whenever they visit your website. 

11. Track Your User Behavior

How can you ensure that your website is actually doing well and generating enough sales? It is not easy for a restaurant because the ultimate conversion is through dine-in and phone calls. It is not possible to track walk-ins and for small businesses, call tracking is an expensive affair. The least you can do is to track visitor data on Google Analytics and Webmaster Tools. Try to ensure that you have a low bounce rate and the users actually stay on your website when you work so hard to bring them to the website in the first place. 

12. Set up Social Channels

Ensuring your business is well represented on various social media channels will generate direct sales from these channels and also help you organically rank higher on Google Search results. 

  • You must ensure that your Facebook, Twitter, Instagram etc are branded well and feature quality content just like your website.
  • Try not to post only when you are about to close, else the users will have no motivation to follow you.
  • It is important to link all social channels back to your website.

13. Hire a Website Design Company

Restaurant website design seems like a lot of work and we understand that if you are a small business, it is difficult to have enough resources to handle everything. This is where a professional web design agency can handle everything from taking high quality images of your restaurant and the food to building a dynamic website that wins new users and enthralls existing customers. 

Final words

Having a flawed website design can hamper your business. So, if you are planning to show your restaurant as an exquisite dining experience, your restaurant website design should be of superior quality too. Always remember that the first impression counts and once an opinion is formed, it is difficult to change their minds. Hence, it is imperative that you take enough time to design your website or get help from an experienced web design services company. 

The digital spectrum is constantly evolving and it is difficult to keep up with changing trends. That is exactly what the industry giants have been doing for a long time now. Companies like Facebook and Netflix are constantly working on enhancing their user experience and adjusting to the latest frameworks and trends. More recently, there is a strong word going around about ReactJS and its terrific features. React has become increasingly popular among the developer community and there are a large number of resources and its technical credibility like NodeJS and other JavaScript frameworks and tools.

In this post, we are going to discuss the basics of React, steps to build and organize the architecture of a Large React App in 2021.

What is React Native App Development?

React Native is an open source framework used for mobile application development and it was introduced by Facebook. When you think about making a choice for development, entrepreneurs and start-up owners do have an affinity for React Native. There are a lot of noted brands who already use this framework and have never faced any issue. Various tech leaders like Skype, Facebook, Tesla, Bloomberg etc have opted for React Native for Android and iOS platforms. Another advantage is that react native app development is cost-effective and is perfect for a user to get access to the particular app. It enables you to manage and build hybrid mobile app development in an insightful way.

Why is React useful for App Development for Variety of platforms?

Listed below are the top reasons to choose React for App Development.

1. Cost-Effective -

When you are just starting a business, money is tight and you would want to spend it wisely as there are lots of activities to be taken care of. Every start-up or small business is looking to achieve swift returns to withstand a tech-savvy market. It is crucial to build faster and stay longer. The main reason to Hire React Native Developers is to save crucial time and money when choosing React Native for mobile app development.

2. Cross-Platform App Development -

It enables you to utilise the same code to build both iOS and Android applications. Hence, it provides the same performance results without any additional changes. In a short span of time, you can design and develop a mobile application for your business. It is not necessary to use multiple languages like JAVA, Swift etc as you get an all-inclusive deal with React. You will need an experienced JavaScript developer who is well versed in native UI library, APIs and hybrid mobile app development.

3. Less Memory Requirement -

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React is adaptable with various third party libraries and plugins and React native tools to offer a smooth run-time. The valuable framework along with diverse modules, the third party inclusion is made easy. It is easy to connect the module to the plugin via native module without using WebView. This phase is simply linked with the application features that enable it to provide a rapid response. In doing that, React native uses minimal memory space as cross-bridge linking is not necessary and most of the code is used during run-time.

4. Sustainable App Development -

React native is still growing and looking at the popularity of the platform, it is safe to say that is here to say. It is difficult for any developer to resist this exceptional user-friendly format and all-inclusive framework. It has almost covered the market of app development in no time. Facebook will ensure that it stays longer. With each passing day, the framework will keep getting better and offer new solutions. There is no need to learn different languages and make complex codes when you can easily build any application with the help of React native.

5. Complex Tasks using Simple Codes -

React Native app development enables you to execute complex tasks using simple codes. The framework makes use of the UI library developed by Facebook to build straightforward codes for adopting and executing ReactJS. Interestingly, React Native mobile apps have a “Live Reload” feature. It enables us to operate on real-time code updates and make changes while the application is loading.

Components Used to Build a React Mobile Application -

To begin any app development project, it is imperative to build a project that you have already generated using the CLI tool. Then the next step is to collect the components to develop an application. These components will be the building blocks or visual elements of your React Native app. By choosing react best practices, you can definitely get past this step but we have mostly covered the main components that should be used.

  • Core components like text, images, ScrollView, TextInput and StyleSheet.
  • Components used for listing the products like Flatlist and SectionList.
  • UI components that add features to your application are Picker, Slider, Button, Switch etc.
  • Android specific components like ToastAndroid, ViewPagerAndroid, TimePickerAndroid, DatePickerAndroid etc.

    iOS components like ActionSheetiOS, SegmentedControliOS, AlertiOS, PushNotificationsiOS etc.

    Various other components like CameraRoll, Dimensions, Clipboard, Keyboard, Linking and more.

  • Apart from that, there are multiple components and APIs available in React native that you can safely choose from the documentation as and when required.

Best Practices to Organize Large React Apps in 2021

We will discuss the best practices to build and organize Large React apps in 2021.

1. Develop Tools and Linting -

We are a huge fan of webpack for building our internal projects. Accepting the fact that it is a complicated tool to use at first, the team has put in great efforts in version 5 and the new documentation helps ease the process too. As you get the webpack and have the concepts in your head, you will have great power to work on React apps. The ES modules first launched ES2015 to export and import certain dependencies. The syntax has been there for quite some time now and it can support CommonJS too. Moreover, webpack can get rid of dead code from bundles using ES2015 modules which is a great feature to have in your armour. A majority of the web ecosystem has moved to ES modules, hence this is a common choice for our upcoming projects.

2. React Components -

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Once there is a SRC folder, the difficult part is determining how to structure the components. Earlier, the developers used to gather all components in a single large folder like SRC. components but we figured out that it gets tricky on large projects soon. It is ideal to include folders like “smart” and “dumb” components which are also known as “container” and “presentational” components. We have sorted components depending on the areas of the application where it is used with a core folder for common components that can be reused and are generic in nature. By categorizing in folders, you can avoid prefixing components with the area of the application they are used for.

3. Eliminate Large Render Methods - 

This particular factor used to refer to the render method defined on React class components, it is still valid when discussing functional components where you should take care of component rendering a large piece of HTML. The idea is to have multiple small React components instead of a few large components. The best way to know this is the size of the render function. You would want to include the number of props or items in state as a good indicator. If a component is including several props, it might be a sign that it is doing a lot.

4. Tests -

It is important to test extensively and we have realized that Facebook’s Jest framework works best for testing. It is easy to work with, quite reliable and swift in terms of handling a large number of tests along with providing quick feedback. In the past, developers used to have a dedicated tests folder for all the tests. So, if the application got bigger, it would be difficult to find the right files and if you shift files in src, you can lose track of it. Moreover, if there is a file in tests that needs to import the file in src, you will have longer imports.

Final Word

There are various ways to execute a task and the same is true of React. One of the most popular features of React is how it allows you to make optimum use of tooling decisions, develop tools and folder structures and it is high time that it gets the due recognition. We hope this post has given you an indication of approaching large React apps but we would always advise you to tweak and use it according to your business needs. If you have any questions, then please feel free to contact us or let us know in the comments below and we will get back to you.

On 28th May 2021, Google announced a new metric called the Core Web Vitals. Beginning from June 2021, these Core Web Vitals will be a key part of Google ranking signals. Basically, it will help Google measure and evaluate the speed, responsiveness and stability of websites which will be important for a website to rank higher than their peers. You need to get it right though, as it is something that you might not have considered before and it may seem overwhelming at first. But, don’t you worry, as we have covered all the key elements around Core Web Vitals in this blog post to help you measure, understand and enhance your Core Web Vitals to offer an improved user experience. So, let’s begin.

What are Core Web Vitals?

Core Web Vitals are a combination of user-based metrics linked to speed, responsiveness and the visual appeal of the website and allow the website owners to measure user experience accordingly. To enhance the user experience of a website, website owners should look to focus on a set of parameters - Core Web Vitals. 

Google is not always open about the details of its algorithm updates, which can be overwhelming and at the same time thrilling for experienced marketers. In that instant, we have been offered with the precise metrics that we should measure to enhance the website performance and take it to the next level. In a way, the Page Experience update will greatly change the way we work on websites. But, it is still not difficult as long as the website audit is precise and to the point. 

Importance of Core Web Vitals

As mentioned above, Google has already announced that Core Web Vitals will be a major ranking factor from mid-June 2021 as it is planning to make page experience an official Google ranking factor. Web users have loved faster websites and this love is growing by leaps and bounds irrespective of the device or location it is accessed from. Hence, if you are offering a great user experience, then you will definitely make more money. 

By passing the Core Web Vitals assessment will result in fewer users going back to the SERP as you have been offering a better user experience. Google has also suggested that they may start providing a “Good Page Experience” badge in their search results. These can also be termed as “indirect ranking factors” as it can greatly influence user behaviour, which can then be fed into Google’s algorithms. 

Google hails Core Web Vitals as the latest real-world page experience variable but it is all about the speed. While conventional methods of speed measurement are more linear, the Core Web Vitals metrics divide speed into three further categories:

1. Largest Contentful Paint

As per Largest Contentful Paint (LCP), the most important element of web page loading time is from the point of view of a real user. To make it simple, it is the time from when a link is clicked to the time when content appears on the users’ screen. By using the Largest Contentful Paint (LCP), you can understand how long it will take for your website to display its largest image/video or text. 

The page speed is of essence here as a web page which takes longer to load leads to sub-standard user experience. As per a report from Google, good user experience means that LCP should happen within 2.5 seconds of clicking a link. It is best to reduce your page load time by removing third-party scripts which will help you to greatly improve your LCP. Another alternative is to use “lazy loading” to reduce your page load time and make images load only when the user scrolls down on the website. 

2. First Input Delay

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First Input Delay (FID) is a Core Web Vital metric that measures the time in milliseconds from when a visitor first interacts with your website to when the browser can take action and respond back. You would want your page to be as usable as possible and in a quick time too. 

A commendable first input delay can significantly impact the website visitor’s first impression of your website. The visitor is not likely to engage with the website again if the first impression with the site is not satisfactory. FID will basically be dependent on the LCP, so essentially, if the website loads faster, then the visitor will be able to take a quicker action on your website. As a general rule of thumb, you can aim to achieve a FID of 100 milliseconds or less. 

3. Cumulative Layout Shift

The Cumulative Layout Shift is simply a parameter that provides a measurement of the visual stability of your website. For CLS, you can get two types of data: field data and lab data. It is said that a lower CLS score means a healthy visual stability. So basically, if elements on your web page move around as the page loads then you will have a high CLS, which will affect your SERP negatively. 

It is noteworthy that CLS is not measured in seconds or milliseconds. But, it takes a detailed account of the viewport size, measure unstable elements between two frames. To offer a better user experience, a CLS score of less than 0.1 is ideal and a score of 2.5 or higher is a poor result. Moreover, you can work to minimize CLS by taking these further steps. 

  • Use a fixed-size attribute dimensions for media like images, video or infographics etc. By doing so, you can provide a clear indication to the browser about how much space will be required by the element.
  • Block some space for advertisements or it may randomly pop up on the screen and push your content to the bottom or top.
  • Display UI elements below the fold so you can avoid pushing the content down.

Along with these three metrics, there are multiple other Core Vitals like Time to First Byte (TTFB), Time to Interactive (TTI), Total Blocking Time (TBT) and First Contentful Paint (FCP). 

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What are non-essential Core Web Vitals?

1. Total Blocking Time (TBT)

Total Blocking Time also known as TBT is a non-core Web Vital that assesses the total time taken in milliseconds between FCP and TTI where the primary thread is blocked to make it unresponsive to user input. TBT directly links with First Input Delay and hence, it is the best option when testing under lab environments where real user interaction is not feasible. So, TBT is not a reliable metric to be tested in the field and hence it is used only in lab data.

In essence, if a task takes more than 50 milliseconds to complete then it is considered a long task and any time taken above 50 milliseconds is the blocking time. TBT is then calculated by adding the total number of blocking parts of all long tasks. After calculating it for all the webpages, if the total TBT score is less than 300 milliseconds then it is a good score, between 300 to 600 milliseconds needs enhancement and more than 600 milliseconds is a poor score altogether. 

2. First Contentful Paint (FCP)

First Contentful Paint is a non-core Web Vital that is used to calculate the time taken from when a web page starts loading to when any section of that page’s content is displayed on the screen. A faster FCP ensures the users that an activity is happening. Now, FCP is available in both field and lab data and it helps to have a lower FCP too. For instance, your FCP score is good if it is less than 1 second, needs enhancement if it is between 1 and 3 seconds and is considered poor if it is more than 3 seconds. 

3. Speed Index (SI)

Speed Index is a non-Core Web Vital that calculates how promptly the contents of a page are visibly filled up during the initial page load. It is measured using a  frame-by-frame analysis of your page’s load behavior and checking the visual progression every 100 milliseconds. SI is possibly present in both field and lab data. If you are looking to understand your SI score: it is good if it is less than 4.3 seconds, needs improvement if it is between 4.3 and 5.8 seconds and poor if it is more than 5.8 seconds. 

4. Time To Interactive (TTI)

Time to Interactive is a metric used to calculate the time from when the page starts loading to when it is completely interactive for the end user. To consider it fully functional, it needs to display meaningful content, have most visible page elements displayed and respond to user interactions in less than 50 milliseconds. TTI can be possibly measured in the field but it is still not advised as user interaction can impact your web page’s TTI. If you are looking to understand your TTI score: it is good if it is less than 3.8 seconds, needs improvement if it is between 3.8 and 7.3 seconds and poor if it is more than 7.3 seconds. 

Tools To Measure Core Web Vitals

It is good for marketers that Google is clear about the Core Web Vitals. Apart from offering resources and documentation, Google also provides tools to help you with website optimization. 

1. Google Search Console

Web Vitals can be easily measured using the Google Search Console, an easy to use and precise tool. But, to utilise this field data from Google Search Console, you will require a verified property in your GSC account. Google Search Console now provides a new Web Vitals report that enables website owners to assess web pages across their websites. When evaluating this report, you should be aware that the URLs without improper reporting data will be excluded from the report.

2. Page Speed Insights

You can make good use of the PageSpeed Insights to understand your web vital metrics. Recently, a lot of changes have been witnessed in the PageSpeed Insights which allows simplified measurement of Core Web Vitals in the lab as well as field data. Lab data is a replication of a visitor’s experience whereas field data is the actual users’ experience. 

3. Lighthouse

Lighthouse is a free, automated tool to enhance the quality of your website. You can use it to audit any website’s performance whether it is public or private data. This will help to understand the performance, accessibility, SEO and progressive web apps etc. One of the best things about Lighthouse is that it measures the Core Web Vitals and uses it while getting the overall website performance score.

4. Chrome DevTools

Chrome DevTools comes with an option that allows webmasters to find and fix visual inconsistencies that may affect the Cumulative Layout Shift (CLS). It is possible to check for unexpected layout shifts using the Chrome DevTools Performance panel. It is a set of advanced tools that enables a website owner to analyse the website in the lab environment without affecting it’s field performance. 

Tips to Create Better User-Experience using Core Web Vitals

Core Web Vitals can be significantly enhanced using a variety of factors like its hosting, the way it is developed and making minor improvements along the way like resizing images and content. Some of the most common ways to improve Core Web Vitals is:

  • Minimize CSS, JS and HTML
  • Allow compression by default
  • Reduce the number of redirects
  • Get rid of render-blocking JavaScript
  • Cache assets at the edge with a CDN or Netlify Edge
  • Avoid using massive payloads

You can improve the user experience by getting a high Core Web Vital score for which you can make use of Jamstack or Netlify. In most cases, it is already enabled by default which allows you to provide super fast site delivery. 

Final Word

In order to aim for minimum thresholds, website owners and marketers will have a competitive advantage with search visibility. It is better to start preparing your website to adapt to this change so that you can reap the benefits when Google officially launches the new metric. It is fair to say that it is extremely difficult to gauge how Page Experience Update will look on the launch day, but we feel that this post will serve as an essential guide to offer you a precise starting point. If you have any questions, please feel free to let us know in the comments below.

In this tutorial, I will show you how to use the Font Awesome icon pack in an Android project. Font Awesome is a great timesaver for several reasons.

First, you don't have to worry about different screen densities on different smartphones. If you want to use PNG files, you have to include in your package at least four different versions of every icon. Not only that, on some ultra-dense HD displays, your icons might look grainy. This is something you certainly want to avoid. With Font Awesome, however, you just have to include a single TTF file.

(Source)

#1 Steps to use Font Awesome in Android:

1) Create a new project

2) Create String resources in res/values/string.xml

 

#2 How to Import Font Awesome in Android:

You need Download and import the FontAwesome TrueType file into your project. You can download the FontAwesome assets from here -- http://fontawesome.io/

When you download FontAwesome, you end up with an archive that includes a number of files and folders. Most of these are useful for web projects. We are only interested in fontawesome-webfont.ttf, which is located in the fonts folder.

1) Create assets folder and subdirectory fonts and add fontawesome-webfont.ttf to this folder:

In your Android project, navigate to app > src > main. The main directory should include a folder named assets. If there isn't one, then create it. In the assets directory, create another folder, fonts, and add fontawesome-webfont.ttf to this folder.

2) Create a helper class:

Now that you've successfully included the FontAwesome font file in your Android project, it's time to use it. We will be creating a helper class to make this easier. The class we are going to use is android.graphics.Typeface. The Typeface class specifies the typeface and intrinsic style of a font. This is used to specify how text appears when drawn (and measured).

Let's start by creating the helper class. Create a new Java class and name it FontManager:

 

#3 Conclusion

In this quick tip, I showed you how to use the FontAwesome icon set in an Android project. FontAwesome is widely known, very rich, and free. The result is sharp and crisp icons, even on high resolution displays. As an added bonus, changing an icon's size or color is as simple as changing an XML attribute.

You can find the complete code here:

Full Source Code

It is easy for everyone to set up a business website, but a few of them are able to maintain it over the web. Owning a website doesn’t mean that you are free from the market challenges, even you need to be more focused towards sustaining better online presence with it. Competition brings multiple challenges and these challenges are no exceptions for the web owners.

It is easy to publicize a website if it has all required characteristics which an SEO optimized website must have. Evolution of WordPress has resolved this issue completely. It is a huge platform to design and develop websites that are easy to use & maintain. WordPress website development introduced with various profitable features and WordPress SEO plugins are one of them. SEO is not bound, rather it is finding its place in each industry to make the businesses popular over the web. Even in WordPress platform, it has found its place in the form of WordPress SEO plugins that are highly helpful in making WordPress websites SEO friendly.

A site is developed with the intention of earning lots of accreditation all across the web. To make websites popular and well-known, web owners have started approaching different techniques. Now, they can do it conveniently by implementing the WordPress SEO plugins to their websites or partnering with a reliable WordPress SEO service provider.

There are few tips and tricks for WordPress web owners to optimize the website for search engines.

Do have a glimpse:

1. Preset Permalinks

Permalinks are the URLs of a website. Basically, these are the only source which people use to reach to any website to see relevant results. In WordPress websites, the URLs of all pages are by default have the feature to run via URL parameters which is not good for a healthy website. If you want better SEO results, you need to set your permalinks with post name manually. Changing the default settings of permalinks empowers the website and increases its potential for better SEO.

2. Sitemap Creation is The Best

Generally, a website is composed of various internal pages that may not be indexed by Google. To make Google comprehend your website or page structure, you need to create an understandable XML structure. If you own a WordPress based website, then it would be easier for you to create the sitemap of your website pages because WordPress has an amazing Google XML Sitemaps plugin for this.

3. Approach Content Share Technique

Today, social media is achieving great prominence all across the globe. Advertising through these channels provides highly beneficial outcomes than any other marketing channel. To satisfy the purpose of having great PR and quality traffic, make sure that you are sharing your website content on different social sites. This will make users aware of your brand and market reputation. It can be done manually by posting content and you can make it convenient by placing social media sharing buttons to your web pages.

4. Correct Placement of Links and Anchor Text

Links are the backbone for SEO optimization. Without putting links, an SEO expert can never initiate his website analysis. Whenever a page is created, it must have something which relates to other pages of the website. Hence, it is crucial to interlink that page with other pages so that when users scroll that page they could also get the link of other relevant sources. Interlinking is the norm of search engine optimization and it is really very important for preferable results.

5. Use Appropriate Heading Tags

Headings for web pages should be selected by keeping the business perspectives in mind. Most importantly, these must be informative and justify the page content and purpose of proposed service. Now, if we talk about the visibility of heads, then it should be placed with H1 tag. Also, it should be clearly visible and seem to be informational to the users.

6. Effective Media Optimization

Whether it is your website content or any image you want to publicize over the web. All can be done easily when these are optimized by implementing proper text to it. How you elaborate your content by giving title and subtitle determines your SEO tactics. The Same approach is with media which should be named properly so that users can find out them in image searches. With the help of media optimization, a business can jump towards gaining increased user interaction.

The Verdict:

The conclusion is that if you want your WordPress website to be famous on all popular search engines, you should implement these tactics on a prior note. It is sure that the results you will get are truly admirable and proved to be beneficial for your business in bringing quality traffic and excellent conversion ratios.

Dhruvil Pandya

Number of blogs: 18

If you are a marketer using Google Ads or a business looking to incorporate paid ads for your marketing campaign, you must have used Google Ads Editor. It is an excellent desktop app to manage ad campaigns and make bulk changes offline. Similar to the update to the Core Web Vitals in June 2021, Google has decided to make some changes to the Google Ads Editor and has released the guidelines for Version 1.8 recently. In this article, we will discuss everything about the Google Ads Editor along with the updates in version 1.8. Let’s start with the basics first.

What is Google Ads Editor?

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Google Ads Editor, as the name suggests, is an offline editor to manage your Google Ads accounts. Earlier, users had to make changes on the online platform but now it is possible to edit them offline in Editor and then post in bulk. Paid ads specialists can conveniently work across multiple accounts using the Ads Editor.

The Journey of Google Ads (AdWords) Editor 

In the initial days, Google Ads or Google AdWords was an online-only platform. It slowly started getting difficult for users to manage multiple accounts or campaigns on the AdWords platform. There was no way to preview the post and all edits were updated live on the campaign. Also, there was no way to make bulk changes. Everything had to be changed manually, one thing at a time. So, In 2006, a magic platform called Google Ads Editor was launched to the joy of Search Engine marketers around the world. So, bulk editing became easier and the rest is history.

Why is there a need for an Offline Editor?

Google had been using the offline version of the Google Ads Editor internally for quite some time. In the offline version, advertisers could send bulk changes to their representatives, and the representatives used the Editor to update the changes. At last, Google determined that it would make more sense if advertisers could update the bulk changes themselves. The Google Ads Editor was a great addition to the arsenal of an advertiser when dealing with complex accounts.

How to use Google Ads Editor like a Pro?

You need to download the Google Ads Editor so that you can use it. As the tool is downloaded, you will receive a prompt to log in and download your Google Ads accounts from the My Client Center (MCC). 

The Accounts Manager displays all the accounts in your MCC, along with an optimization score, latest update date and errors if any. All you need to do is to select the account you want to work on and click “Open” to download it in the Editor.

1. The Basics of Google Ads Editor -

After downloading the account, you will get to the main screen as below:

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One of the good things about the Editor is the ability to view the account and expand or collapse the individual elements like campaigns, ad groups, ads, and keywords. In the left navigation box, you can view all the campaigns along with an icon displaying the campaign type. The magnifying glass denotes a search campaign, and the video camera means a YouTube campaign. Additionally, there is an icon for display campaigns. There is an additional icon to show whether your account has been synced or not. It is crucial to ensure that you have imported all the edits made directly in Google Ads into the Google Ads Editor.

To enlarge the campaign and view the ad groups, just click on the arrow to the left side of the campaign. Choosing a campaign or ad group will alter the information in the entire campaign. When you choose an element from the bottom left, you will see the details in the centre and right-hand side of the Ads Editor.

You can see all the ad groups with their status in the centre. You can choose an ad group and make changes to any of the fields displayed. Choosing multiple elements enables you to make bulk changes simultaneously. This way, you can make a number of bulk edits easily. 

2. Error Reduction -

After reading the above point, you may think that all these things are possible in the online Google Ads platform. Why use the offline editor? See, the thing is, the changes made online are posted live so there is no chance to go back and make changes. The good news is that the Google Ads Editor allows these changes to be made offline. Hence, there is a chance to check your work before it goes live. We have made a lot of changes that we need to go back and update and more often than not, it is a difficult job. By using Editor, you can simply reduce the chance for errors.

3. Train New Hires -

You can use the Editor to train new hires. It is easy to determine the account structure along with any possible question-answer session with a trainee. Any edits made in Editor stay on the user’s local device till they are posted on Google Ads. Though, it will not be visible to other users of that Google Ads account. So, if you are working with a trainee, you can check their progress in the Editor before the work goes live.

If you are training someone remotely, they can upload the work in a paused state, you can then import it to your local Editor and change the status to Active once you are satisfied. To do so, you can click Post in the top right corner and then Post in the dialog box.

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Make sure you choose Selected Campaigns or All Campaigns to post the correct changes. It is also possible to undo a change if need be. However, you must ensure that it is done before posting the changes. If the changes are posted live, it cannot be undone from the Editor.

4. View/Edit Settings -

Google Ads Editor is a great place to view or edit campaign settings. It is always important to be able to view and make some changes to a campaign if things don’t go according to plan or there is a client requirement. In that case, it is very crucial that the Ads Editor allows you to make these changes so no harm is caused.

5. Filter in Google Ads Editor -

If you are working on large Google Ads accounts, it may be confusing to look at the account if there are many paused campaigns. This is the first screen that you normally see when you open an Enterprise account.

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As you can see, the whole screen is covered with paused campaigns. This will be a hindrance if you are working on active campaigns. This is where filters come in as you can create a filter for anything.

6. Import Statistics -

We have listed many ways to view your Google Ads account to make any changes. If you are working on your account, it is important for you to be able to see the performance data. It is possible to import statistics in the Google Ads Editor. There is a special View Statistics option that enables you to import your performance data. By default, None is selected but when you select Get Statistics, you will get a lot of different options to choose from.

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It is possible to select the date range first and then proceed to select the statistics you want to view in the Ads Editor. You can also save the statistics to view later. It allows you the freedom to make optimization decisions, similar to the work on the online platform.

7. Create New Builds -

One of the most fascinating features of Google Ads Editor is the potential to develop new builds offline. An upload in the Editor will not activate until it is posted. It is different then the online editor where all uploads go live immediately unless the status is Paused. It enables you to check your work before it is posted live. Most PPC managers use Excel to create campaigns, ad groups, keywords and ad copy. Excel is the best tool for campaign development as it is easy to sort, filter, organize, and measure the length of each field. 

You just need to ensure that your Excel sheet has the right column headings, and you can easily import new campaigns to Editor. It is also possible to simultaneously build new campaigns and ad groups in Editor when you create keywords.

You can navigate to Keywords in the left column of Google Ads Editor to upload from the spreadsheet and click Make multiple changes.

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It is easy to copy and paste from Excel. As long as the column headings match the entity name in Editor, then Editor will pick them up and know what they are.

Everything you need to know about Google Ads Editor (Version 1.8) Find and Replace:

One of the best features of Google Ads Editor is the find and replace feature. It is possible to replace text, change text, change capitalization, or edit URLs. Replace text is an important feature if you are looking to update an old ad copy or keywords etc. Append text is used to append URL tracking parameters to a URL or entity name. Change capitalization is used to change to title case, sentence case, or all lower case. Change URLs is a superb feature to set URLs, append text to URLs, or get rid of a URL parameter.

Critical Reminders -

By now, we hope that you know the importance of Google ads Editor. Before you begin an Editor session, make sure you get recent changes. You must always remember that Google Ads Editor is an offline editor. It would not know if changes were made by you or by someone else unless you get recent changes. Do not forget to post all the changes made to the editor before closing the Google Ads Editor app. More often than not, you would want to work in the online UI for many tasks. The editor would not be able to replace reporting, viewing graphs, checking to bill, and many other features in the online UI. 

It is best to use both the online UI and Google Ads Editor for optimum performance. The editor has many annoying error features that are not fatal errors. Looking at a number of yellow error messages may be overwhelming for many users. It is best to think of these errors as reminders.

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What’s new in the Google Ads Editor Version 1.8?

The latest version of the Google Ads Editor has been released and it includes the following changes:

1. Overview Page -

It is a view created in the Google Ads Editor which is similar to the Overview page in the online UI.

2. Auto-apply view for Recommendation -

It is a new view in Recommendations that permits the user to enable/disable automatic application of recommendation types.

3. Support for asset-based call extensions -

Asset-based call extensions are now supported by the Google Ads Editor.

4. Support for asset-based price extensions -

Asset-based price extensions are now supported by the Google Ads Editor.

5. Target CPA recommendations -

For certain accounts, Google will allow Target CPA bid recommendations for new Display, Video Action and Discovery campaigns.

Conclusion:

We hope that the above points act as a guide on how to use Google Ads Editor and it will propel you to make it a part of your PPC strategy. Do you have any questions regarding the use of Google Ads Editor? Are you looking for a professional Online Marketing Services Company to handle your campaigns? Look no further and contact Nimblechapps today for a free quote.

Each one of you working in the software industry has been in a situation where a particular bug ruined your app’s user experience. Ever wondered why these things occur? The answer is straightforward: the lack of proper website QA testing. The website QA testing phase is a crucial aspect of app development through some developers tend to overlook it. The issue is that the chance of a bug appearing increases with every line of code and the time and resource cost of bug fixing increases with time. But, optimal website testing can help you mitigate these problems before they occur. Hence, if the application testing runs without any glitches, the app can be launched sooner than expected without major bugs.

If you follow the Agile methodology, it is critical to combine the web QA testing phase with the development phase efficiently. In this blog, we are going to discuss the unavoidable steps to be included in the Web Application Testing Checklist. But, first, let us understand what web testing is?

What is Web Application Testing?

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Website QA testing is a software testing process to test websites or web applications to look for potential bugs. It is thorough testing of web-based applications before going live. Ideally, a web application needs to be thoroughly tested from end to end before it goes

live for end users. Web testing looks for functionality, usability, security, compatibility, the performance of the web application or website. By executing web application testing, a business can ensure that the web-based system is functioning well and will offer an optimum user experience for the end-users. The UI design and functionality are the main pillars of website QA testing. 

What are the advantages of web application testing?

1. Browser Compatibility

The practice of web app testing assists the apps to be compatible with all web browsers. End-users use various types of browsers while surfing the web. The web app testing efficiently assists the apps to function the same for every user using different browsers.

2. Enhances Website Performance

The method of website QA testing helps to overcome the slow app performance. Apps with slow performance are not the choice for search engines or for the end users. Web application testing helps to recover the load time delays due to the graphics, code etc. and maintain a quality application.

3. Secures App from Issues

Security is one of the main concerns for every application or website. Every day we keep hearing about websites being hacked, hence there is an immediate need for every small and large enterprise to practice web app testing to make sure that the applications are free from various types of security issues.

4. High-Quality Application

The end-to-end user testing efficiently assists in improving the performance and functionality of the application. This type of testing helps to find and resolve the bugs at earliest. Hence, a high-quality application will be achieved before the release.

5. Saves Time and Money

The end-to-end web app testing through automation tools decreases the occurrence of mistakes and the performance of repetitive test cases. This will assist the enterprises to get quality results with reduced time and cost.

Web App Testing Checklist for App Quality Assurance -

If you wish to make the application right, you must go through these 6 steps of the testing process. We will now take a look at each of these steps in detail:

 - Functionality Testing

Now you know what a web application and web application testing are so let us get started. The first phase of testing is to ensure that the web application is functionally appropriate. Functionality testing is focused on the database connectivity, all links in the web pages, cookies, forms used to get user info etc. This should be done early in the development phase to speed up the entire app-building process and reduce risks towards the end of development. 

It all comes down to a set of tasks that can be performed both automatically with the use of a software program or manually. Once the results are out, you just compare them with the expected output. You need to perform functionality testing multiple times with a set of different data. If the accuracy is the same every time, the app is functionally right. It is not possible to get rid of each and every bug, though frequent testing offers a better opportunity to develop apps that are as functional as possible.

 - Usability Testing

The second phase in web testing is usability testing. This kind of testing combines functionality testing along with user experience. However, it is not the same as User Acceptance testing since the focus is completely different and also the stages of app development. Usability testing can be performed by getting external testers that stimulate your expected user base, or by the developers themselves. If you are looking to perform external testing but don’t know where to start, you can start with the following 4 steps:

  • Develop the testing strategy in a way that all functions are examined including the navigation and content.
  • Recruit internal or external test participants
  • Run the test with a team of professionals
  • Analyze the results and improve your app accordingly.

 - Interface Testing

The Interface testing phase comes after successful completion of the functionality and usability testing. This testing phase looks for a smooth interaction between the app server and the webserver. Along with the communication process, the displaying of error messages needs to run too. Moreover, this test is used to determine whether the interruptions by the server or by the user are handled appropriately.

 - Compatibility Testing

Fourth on this list of web testing phases is compatibility testing. In this digital world, compatibility testing is more important than ever to make sure that your web application looks as good as it should on all types of devices. The developers need to run the browser compatibility test to check if the app is displayed correctly in multiple browsers. You can run another alternate test which is the browser compatibility test which confirms that the application is displayed appropriately across all the mobile browsers. Various operating systems display specific elements differently. Hence, it is critical to run the compatibility tests with different operating systems, especially the popular ones like Windows, Mac, Linux along with different browsers like Chrome, Internet Explorer, Safari, Firefox etc. 

 - Performance Testing

Once the application is functional and responsive, you need to check if the performance is under a heavy load. Performance testing means testing under distinct internet speeds along with normal and peak loads. In a broader context, it might be a better idea to test your web server performance on a basic level, through a website speed automated test because page speed impacts user experience and also affects your website’s SEO. You can perform a basic speed test with the help of free tools and use that data to prepare an optimization plan.

It is not a proper in-depth performance and stress testing, but a good starting point. Stress testing is used to identify the breaking point of the app which includes putting the app under increasing amounts of stress until it stops functioning. You will need to identify your app’s breaking point before the users do. Bear in mind that you need to figure out how your application recovers from crashes. If the recovery is messy, you will have to work on its enhancement.

 - Security Testing

Once the web application is developed, it needs to be tested for security. This kind of testing has all types of processes to identify the application’s weaknesses and enhance them as much as possible. Generally, a number of fake malicious attacks are used to test how the application responds and performs under these testing times. If security issues are found, it is crucial that you find a possible solution to overcome them.

Some of the basic steps of security testing are:

  • Understand the security goals and plan the test by thinking about the security needs of each of them.
  • Determine the application’s security requirements.
  • Collect the information about the elements used to build the app like the operating system, hardware, technology stack and more.
  • Determine and list all possible threats and issues.
  • Make a threat profile based on the listed threats.
  • Make the test plan.
  • Automated testing along with manual testing.
  • Make the security tests case documentation
  • Perform Security test case execution, fix identified defects and retest
  • Prepare a comprehensive report on security testing with solved issues and possible threats.

Conclusion:

In this article, we looked at the importance of this phase of app development along with the crucial steps you need to take to test your app efficiently. Regular web application testing reduces the chances of bugs spoiling the customer experience and it also provides a better overall idea about how your app performs, the strengths and the hidden weaknesses. If you enjoyed reading this blog on web application testing, you must check out this blog on web design and development. What do you think about the importance of web application testing? Share your thoughts in the comments.

E-Commerce has redefined the retail sector with each passing year. It has transformed to make online shopping smoother to meet the changing buyer persona and needs during the COVID-19 pandemic. Frequent travel restrictions and retail restrictions drove the consumer online. In fact, the largest retailers too had to go online and had to start selling directly to the consumers. Companies have to evolve too and ask their web designers to step up by improving their skills. 

As you think about WordPress plugins for an online store, WooCommerce clearly has a bigger market share than its competitors. More than 90% of e-commerce websites have been built with WordPress using WooCommerce. WooCommerce is a free plugin used for WordPress websites. It is flexible and provides various options for store owners and developers. The Website design services offered by Nimblechapps use WordPress exclusively and choose WooCommerce over other plugins like Shopify for e-Commerce stores. WooCommerce is a plugin behind upcoming e-commerce trends you will witness in 2022. 

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How Website Design and Development Outsourcing is Beneficial?

Let us now discuss the most prominent advantages of website design and development outsourcing. 

1. Reduced Cost

This one is everyone’s favourite. In most instances, if you plan to outsource your website project you will reduce your cost significantly. Hiring an expert or website development services provider for three months as a contractor will cost you way less than hiring a full-time developer/designer. By doing so, you also prevent long-term liability and tax implications, insurance etc that comes with hiring a full-time employee.

2. Risk Management

Risks are reduced significantly as the web development agency will have abundant knowledge and experience on similar projects. You will hire them only once you see their track record. Not only will they have a more similar experience, but they will be better at handling the risks involved in handling tasks related to upgrades and security management.

3. Work with Experts

Outsourcing projects to experts is a definite way to get high-quality work. For instance, if you hire a professional web designer, he will offer you a date rate for the time it takes him to complete the task. Now, that rate might be more than what you are currently paying, the professional designer will be able to deliver a better product. That is the beauty of working with experts. You do not have to worry about spoon-feeding your requirements to get a job done. 

4. Saves Time

You can literally save hundreds of hours by outsourcing your design and development. When you want to hire a full-time resource, you will have to go through the hard work of scouting, recruiting and training the resource. On the other hand, a contractor can literally start working on any project at a given time. In the end, it is a win-win situation for both you and the freelancer/agency. This is because you get your work done quickly and efficiently. 

5. Spoilt by Choice

It is good to focus on the benefits that come with outsourcing when compared to the in-house talent. In this case, you are not restricted to a few employees that you have hired. You can simply outsource your project to anyone in the world. Till now, it was difficult to find a web designer in Australia who has 20 hours free next week and exclusively works with food and beverages. It is now possible to find that person in just a few clicks. 

Upcoming Website Design & Development trends  in 2022:

As we have seen the benefits of outsourcing web design and development of your e-commerce website, now we look at the upcoming trends in 2022.

1. Improved Mobile Shopping Experience

Interestingly, 34% of e-commerce sales around the world in 2017 were from mobile. If we compare it with the data from 2021, 54% of e-commerce sales are coming from mobile devices. This means e-commerce stores must be mobile-responsive, so they look and work well on any device. Load time is a critical factor when it comes to mobile. Users might lose patience with an unresponsive page that refuses to load on their mobile. But, there are hundreds of mobile-friendly WooCommerce themes to choose from. Some of the most popular themes are:

  1. Woostroid - Woostroid is a popular, fast-loading mobile eCommerce theme that offers an ideal mobile-friendly buying experience.
  2. KALLYAS - This particular theme enables you to build a responsive eCommerce store.
  3. Flatsome - It is one of the best-selling WooCommerce themes. You can use the drag and drop builder to develop a beautiful, responsive eCommerce store that works well on mobile devices.

2. Better Product Pages

In the last few years, we witnessed a flourish of video, virtual reality and visual content. Revamped technology and faster internet speeds made it quite easier for web designers to add this type of content to their websites. It is ideal for eCommerce, as it means better product pages that can display a video to show your product. WooCommerce even provides a 360-degree Image, which enables users to view your products at a dynamic 360-degree angle. It is a bright start for VR startups focused on eCommerce. Hence, you can expect more features to be included in WooCommerce in 2022.

Apart from video, expect more detailed descriptions on product pages. Though the brief text is used on web pages, product descriptions may vary. It is better to include more information on product pages. This is the perfect chance to add your top keywords and phrases to boost SEO.

3. Customized Shopping Experience

Artificial Intelligence will definitely offer a personalized customer experience, this technology builds a better shopping experience. Customizing a shopping experience is more than calling your customer by their name. Knowing their location, language, and shopping preferences enable you to show them local events or offers that are relevant to them. WooCommerce provides a number of features to help you offer a custom shopping experience for your customers:

  • MultilingualPress - It is now possible to speak your customer’s language with MultilingualPress. If your eCommerce store goes global, translating your product pages is crucial to increasing conversions.
  • WooCommerce Extra Product Options - The WooCommerce Extra Product Options Extension provides you with the ability to create forms with logic so that consumers can simply customize products to their needs.
  • WooCommerce Darwin Pricing Integration - Include geo-targeted coupon codes and tracking codes using the WooCommerce Darwin Pricing Integration plugin.

4. More Interfaces for Customer Service

Chatbots are widely popular on e-commerce websites. Artificial intelligence and machine learning are doing great when it comes to customer service. Chatbots are present 24*7 and can tackle simple questions regarding the products/company. Chatbots can get smarter using machine learning as they understand more about their preferences. WooCommerce is way ahead than its competitors in this aspect. You can use a number of different chatbot plugins that work with WooCommerce like:

  • WooWBot - The WooWBot is an independent chatbot shop assistant that doesn’t need a third-party service integration.
  • Facebook Messenger for WooCommerce - Messenger tops the chart when it comes to chatbot integrations. You can use BotMaker to easily integrate with your WooCommerce store.
  • Omise - It is one more integration that integrates Facebook Messenger with your eCommerce store. 

5. Distinct E-Commerce Websites

It is always vital to be different and stand out in tough competition. This is more important in the world of e-commerce. Making your website attractive and user-friendly can create a long-lasting impression on your potential customers. Nowadays, trends like using high saturation, minimalistic design, and dynamic colours can help you get the design that provides an engaging look and feel to your customers. 

Final Word:

With everything that we have discussed in this post, it is true that there are multiple aspects to develop a website other than coding. It also needs elements of graphic design, copywriting, and UX design. Having said that, the design and development of your website is important. If you are going to outsource your project to a web development company, you should consider a few things to ensure that your project is free of bugs. Every business is different, with different needs that need to be prioritized. Hence, if you follow this guide, you will make the best decision for your business in 2022 and beyond. Let us know what you think about website design and development trends to grow your e-commerce business. 

The use of social media has grown exponentially in recent years, as per Pew Research. Brands are catering to a wider range of consumers, including the younger generations who have not been exposed to marketing before. Identifying what echoes with each generation and using those insights to devise content strategies will be key for brands to increase their revenue and strengthen their brand equity in 2022. 

Due to increasing demand for e-commerce, brands are making it their number one priority across verticals. The digital marketing trends for 2021 are based on two defining factors, but with diverse concepts. The main idea is humanization, confronting real issues and creating content to match the individual. The other is mechanical and technical improvisation, working on the secondary aspects like SEO and how you work on campaign details that are not known to your target audience. 

In this post, we will discuss the digital marketing trends of 2022 to give you a push in your marketing efforts. So you are free to use the marketing trends when you are creating your custom digital marketing strategies in 2022 and beyond. 

Current Scenario of Digital Marketing in the Marketing Industry:

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Digital marketing is one of the most popular topics currently. Five years ago, AI seemed like an elusive future, and now AI is common in the marketing industry. It is now possible to use AI to automate your ad buying, which enables you to narrow down your audiences. Conversational marketing facilitates a one-to-one conversation between customers and digital marketers. Voice search and smart speakers have changed the way people used to search and it is imperative to optimize your content for voice searches to create new opportunities.

The advent of browser push notifications, AB Testing, interactive content, video content and more have evolved digital marketing. Marketing professionals find new ways to efficiently target their audience which is the main reason for the growth of the digital marketing industry. If you are in one of the digital marketing services, your professional growth will depend on your skills. It is crucial to move ahead with the industry and update yourself to be successful. In marketing, the day you stop learning is the day you stop growing and start getting stagnant in a dynamic industry. 

Factors that will affect Digital marketing in Future:

Let us now check out the factors that will affect digital marketing in future.

1. Complex Consumer Purchases

Consumers use different types of media for buying decisions from YouTube to Instagram. It is becoming difficult to segregate them in a single box like it used to be. The usual categories like high end/low end or mainstream are slowly vanishing. It is now difficult to categorize people into a single box. A single consumer can now easily buy a high-end product and a low-end product at the same time. Users choose which products to purchase with an unbalanced mix of impulse and rationale. Brands need to keep this into account as there is no one-size-fits-all scenario anymore.

2. Rise in Personalization

Thanks to social media, most brands now offer custom products and designs. This trend is growing and reaching a number of industries including technology and healthcare. Doctors have been treating the patients in the same way but with a touch of personalization in terms of age, sex, medical history. We think many other industries are going to follow this trend.

3. Mobile Communications

There have been rumours about WhatsApp giving Facebook its users’ contact details to provide targeted ads. Agreed that getting a message about your favourite product may seem scary, so is telemarketing and that is still prevalent. Watch out for brands to communicate with customers through their mobile devices. 

4. Accurate Metrics

Till now, identifying and measuring the impact of their strategy has been difficult for marketers. Now, there are various ways to measure online activity including likes and comments on Facebook, clicks on blogs, views on YouTube videos and more. Recently Facebook was put in a spot of bothering about amplifying data about how many videos were viewed on their platform. Due to this many advertisers spent a lot of money on the platform thinking they are getting a good ROI from their campaigns. Measurement will never be accurate but the idea is to keep the error rates as low as possible. It is not possible to see who checks an ad and pulls out their credit card to buy a specific product. This will be a dream come true for marketers. 

2022 Digital Marketing Predictions Every Online Marketing Agency Should be Prepared for:

Now we will take a look at the digital marketing predictions every digital marketing agency should be ready to use in their marketing campaigns in 2022.

1. Use of AI in Digital Marketing

Artificial Intelligence is used by businesses across all industries like retail, banking etc. AI is being touted as one of the most efficient tools for marketing. It not only automates repetitive tasks like reporting on website traffic but can also recommend keywords to optimize a company’s organic search ranking. Moreover, it helps to predict what users are like to purchase in the future depending on their prior purchases and browsing history.

By 2022, it will be crucial to leverage AI with SEO and other digital marketing strategies if you want to rank higher on search engines. AI is changing the way digital marketers approach marketing and businesses should consider making the most of this technology too.

2. Use of Chatbots and Voice Assistants

Digital voice assistants like Alexa, Siri and Google Assistant are becoming popular amongst consumers. According to industry experts, the market value of voice-based shopping will be 40 billion by 2022, and consumer spending via voice assistants will reach up to 18%. Most businesses have started using Chatbots to help streamline customer service needs for effective customer handling on social media channels, email marketing and other digital channels.

Chatbots are perfect to respond to customer queries with little to no human interaction from the brand. Chatbot responses are generally powered by Artificial Intelligence (AI) which provides the chatbot with an actual personality. This makes it fun for customers to interact with companies using chatbots as opposed to communicating through social media. Chatbots are the perfect option to offer customers a customized and enjoyable experience so they will want to interact more with your brand. In 2022, most brands will need to include chatbots in their digital marketing strategy to improve customer interactions and take it to the next level. 

3. Mobile-First Approach

As more users are now using smartphones and tablets rather than desktops, brands need to build mobile-friendly content that will rank higher in search engines. Mobile marketing strategies start with optimizing your website’s design so that it automatically adapts for smaller screens or builds a separate app with your business information to be downloaded on mobile devices and tablets.

It is a necessity to use a mobile responsive design for your website or app that will enable users with any device to easily access your website. AMP or accelerated mobile pages is the perfect solution that makes content load faster on mobile devices. If you trust in our judgement, mobile-first marketing will be the most important trend for businesses in 2022.

4. Omni-Channel Marketing

Customer engagement today can be a lot different than it was ten years ago. Today, there are multiple channels to interact with your customers and you do not need to rely on websites and cold-calling. Omni-channel marketing can involve building a blog, website, social media, and WhatsApp presence along with hosting events or trade fairs. 

It is not enough for businesses to prioritize just a single channel. They need a unified approach that will enable them to craft content for each channel while maintaining their brand voice. In 2022, brands need to build a strong customer base by using multiple channels for marketing and communication. 

5. Marketing Automation

With advancing technology, marketing automation tools are getting more popular than ever. Marketing automation makes it possible for marketers to automate boring and repetitive tasks using a number of marketing channels.

Automated tasks are saving time compiling data, managing social media posts by prior scheduling. Also, it sends out email templates to users who have not opened your emails in the last few days. In 2022, marketing automation will be crucial for brands as it enables marketers to spend more time on strategic tasks.

Conclusion:

The digital marketing trends that we have mentioned above are not the only trends in marketing. But, these trends are a great starting point to plan your strategy for 2022. In 2021, most marketing agencies improve their results simply by shifting more resources to social media and local search. Moreover, they can create custom content for personalized and interactive content for their customers. These trends can help you take your traffic to the next level, generate more sales and improve your ROI. Apart from that, it can also help in customer retention which is more important than acquiring new customers today. Let us know what you think about the latest trends in digital marketing in 2022? What is your favourite digital marketing trend? We would love to know your thoughts in the comments section below. 

Websites help you offer a strong digital presence and build a reliable identity in the target market. There are hundreds or thousands of companies providing the same products/services like yours. How will your target prospect decide that your organization is better than your competitors? The answer is a well-designed website. A dynamically designed website is the perfect solution to grow your market share by attracting potential customers. It is a 24x7 salesperson that interacts with your clients, customers, or prospective buyers. Users can understand your products/services, experience, contact details and more.

Website design and development is crucial but it may not be your core strength. To deliver a high-quality website, you need web design and web development experience. Or you can hire an agency that provides web design services

A custom web development company like Nimblechapps has a consistent workflow that provides efficiency in website development at a cost-effective rate. As a professional development company, we follow a dedicated website development process and we will share it with you. Our website development process is an extensive look into how we break a project into intuitive phases. 

The exact structure of our process has evolved over the years, which has brought us to the format in the infographic below. You do not need to necessarily follow the same process to achieve success. But, following a detailed process will provide you with better results in the long term. Let’s check our web design and development process in detail:

 

1. Discovery Phase

The most important part of any web design process is to figure out client requirements. All other steps are based on this particular step. If you falter at this step, chances are you won’t succeed in getting the software right. The aim of the website, the goals, the target audience - it is important to discuss these with the client to identify the requirements are crucial. In the initial parts of the requirement discussion,  try to organize as many meetings or calls as possible to get a clear picture of the requirements. Also, bear in mind, the more detailed this stage will be, the more precise the cost and time estimation will be. 

2. Simplified Requirement Document

Once your team gathers the requirements at a primary level, it needs to be documented. A good business analyst aims to identify the business requirements and then translate them into an SRD or BRD (Simplified or Business Requirement Document) that would be a starting point for the development process. 

SRD should always be precise, unambiguous and easy to understand. It is the bible that developers will go back to when they face any development issues. Hence, it must contain details and breakdowns where necessary. Try to include as many possible deliverables and constraints as possible.

This step helps provide a smooth website development process without exceeding cost and time constraints. The entire website development process must stick to this document and any new changes will need extra effort, in terms of time and money. 

3. Website Development Planning

Once you know what needs to be developed and have detailed documentation of the same, the next step is project planning. Before the coding starts, it is critical to identify the tasks and manage the allocation of resources. This step consists of:

  • Wireframing
  • Defining website architecture
  • Choosing the technical stack
  • Milestone bifurcation
  • Identifying resources and cost estimation

The primary step of planning must begin with wireframing and understanding the website architecture. It is crucial not to begin designing or developing a website without a wireframe and sitemap.

A Sitemap is a hierarchical list of all the website pages and it assists the development team to work. The designers and developers get a clear understanding of the structure and the total distribution of pages in the website. Without a sitemap, your website will be clearly unorganized and messy.

A wireframe is an ideal way to visualize website design at the structural level and is important to identify any usability issues. It also assists in visualizing the user journey and choosing suitable UI elements. Basically, it is the foundation of your website and if you have a weak foundation, your website will collapse sooner or later.

Project planning is based on everything needed for successful project completion. Project planning helps in the proper utilization of the resources and ensure that the time allocated for each phase is utilized properly.

4. Design Phase

Good design doesn’t mean how it looks, but how user friendly it is. Your website design is more important for conversions than you think. Once the wireframes and website architecture are sorted, the design team will start working on the visual elements.

In this phase, the design team starts working on the visual identity of the brand. It is possible to visualize how your website will look. The website layout, the screens, buttons, headers and footers, navigation, photos, videos, and other elements are included in this phase.

As mentioned above, the design team needs to keep the target audience in mind and design the website accordingly. The website layout has to be discussed with the client and customized according to their preferences. 

5. Development Phase

Once we have designed the UI, we need to start working on the development and convert your static webpage into a functional website. Basically, there are two parts to software development:

  • Front-end Development - It is also known as “client-side” development. It is something that the users see and interact with on the web browser. The primary factor here is user interaction. Essentially, the front-end developers do not design the website but are responsible for bringing the design to life. They use all the static elements and convert them into a dynamic website.
  • Back-end Development - This part of the website is not seen by the users. The backend communicates with the front-end and shares information so that users can work with the website features. The backend development team ensures that all the business logic and data storage is implemented. This step includes Database creation, API development and integration and Security checks.

6. Testing and Deployment Phase

A product should be thoroughly tested before deploying so that the production is not threatened by bugs. Hence, having a proper, streamlined testing process is important. A website must be thoroughly tested before making it live. 

Website development companies use various types of testing methods like User acceptance, Beta testing, Functional and Performance testing, White box or Black box testing. The idea is to get rid of bugs that might affect product quality.

Once you receive a green signal from the testing team, the code is sent to production. Ensure a re-test on production too. Always maintain a staging server backup so if there is any issue after deployment, the backup can be used to restore production.

At Nimblechapps, we carry out intensive testing after every milestone. If the bugs are identified early, it is easier to fix them rather than fixing these bugs when the whole website is live. It will help you reduce web development costs significantly. 

7. Maintenance

The web development process doesn’t complete with deployment. Maintenance has an integral role to play in the complete web development process. The aim of maintenance is to modify and updating software apps to correct bugs, enhance capabilities and include features to enhance system performance.

Any changes or modifications will be considered as a change request and will not come under free maintenance. However, bug fixes and patches will be included in this phase. Nimblechapps provides 60 days of free bug support. 

The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.

Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media. 

Current Social Media Marketing Trends Most Agencies are following:

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Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers. 

1. Influencer Marketing

Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns. 

2. Social Media for Customer Service

Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help. 

Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner. 

3. Use of Stories

Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.

Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs). 

4. Alternative Platforms

Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.

One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.

To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience. 

5. Augmented Reality

The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media. 

7 Social Media tips and Predictions to look out for in 2022:

1. Micro-Influencer Marketing

Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.

We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic. 

2. Artificial intelligence

Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:

  • Email marketing
  • Keyword research
  • Content optimization
  • eCommerce transactions
  • Product recommendations

Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.

At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond. 

3. Agile Marketing

Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:

  • Reviews
  • Games
  • Quizzes
  • Videos
  • Surveys
  • Contests

4. Voice Search

Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.

As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.

5. Live Streams

Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.

With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too. 

6. Short Video Content

It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.

7. Data Protection

Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023. 

Conclusion:

The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.

Converting web design files into HTML, CSS, or JavaScript is the norm for all front-end developers. However, a part of this work doesn't necessarily fit into a tutorial on any topic. A front-end developer breaks down a design and figures out how to turn it into a proper build. It may not be necessarily included in any course curriculum but is meant to be learnt while on the job. 

Learning how to code a website can be an overwhelming task. It is even more challenging if you are not comfortable with programming languages. However, learning how to code a website is simple if you use the right guide. In this article, we will look at simple web design for beginners with an HTML page template. It is one of the easiest ways to code a website. This process will help you save time when trying to develop a dynamic website for your visitors. 

Design Evaluation

Before we start coding, let us try to understand the ideas instilled in the design. Ideas can further divide into a few segments, and we want our final product to showcase all these ideas. The segments that we commonly use are:

1. Layout-level patterns - replicating layout ideas and the entire grid.

2. Element-level patterns - headings, text sizes, fonts, icons, button sizes.

3. Colour palette - the name is enough

4. Structural concepts - the organization of sections apart from the layout.

5. Everything else - ideas present in a single component. 

Illustrating the patterns in this manner is essential to understand our CSS approach. It also helps choose suitable HTML elements and start conversations with the designer or other team members. Accessing the design source files, sections, and layers will help you understand the designer's thinking. It will come in handy when you want to discuss particular areas. 

A step-by-step guide to turning design into codes:

This section will show how you can optimize your design-to-code process and make it easier for your team to follow the process. We have listed the process to assist designers design for the end-user and the developers to get their work done in the most efficient way possible. Let us find out how:

1. Dev Team Inclusion from the Beginning

We are not saying that developers should interfere with everything going on in the design phase. But, including just the lead developer from the design phase is enough. In this way, the designer will be aware of the limitations depending on the technology used and the timeframe available. For instance, it isn't easy to stick to a single design in Android applications. The designers have to be reminded to think about Android specifications, so there is minimal design rework. Or, the final result will be an application that doesn't look and feel right when compared with the original design.

Some frameworks include pre-existing font icons with set components and distinct layouts along with margin settings. For example, the dev team will use Bootstrap and as a designer if you start working on the design without this information. This means there will be inconsistencies like margin settings in your artboard that are different from the margin set in Bootstrap. The designer must know which framework will be used to develop the code to make appropriate design decisions.

2. Responsive Templates

For all new projects, designers must always have three different templates for mobile, tablet and desktop. This is the least that any design team could do. Sometimes, a developer gets a design with single screen size, and the requirement is to build a responsive website. This will waste precious time of the development team, and it will not go well with your client. 

At Nimblechapps, we design on a grid system, as you can easily create multiple screen breakpoints. Simultaneously, it enables you to respond to screen sizes slightly smaller or larger than your breakpoints. If you want to take this one step further, you can start using Auto Layout. It is an essential Sketch plugin that will be a blessing in disguise for your design team. The tool enables you to design responsive layouts for all screen sizes by changing pixels into percentages, which the developer can export into HTML. 

Source

3. Create a Design System

If you do not have a design system, it indicates that your design will have some irregularities to an extent. The unclear design will not please the development team, as they will have to build messy, complex components to honour that design. This also means that you are wasting the development team's time which could be used better. Moreover, further development changes will be complex, and you will need to maintain a heavier code base. Alternatively, a uniform design system will help you keep the design and development team on the same page. 

A design system is an extensive list of the reusable components and layouts organized, each serving a specific purpose. It helps ease out the future UI and UX changes too. These are the things you should pay attention to when creating a design system:

  • Style Guide - It is the canvas on which a design system is built. It consists of a colour palette, fonts, icons, CTAs etc, in your design. Without the style guide, it will be challenging to develop a uniform design for the project and add to the development team's frustration. 
  • Naming Conventions - Each layout, component, asset and file should include a uniform label. It is best to avoid using generic names and labels. It is better to name the labels based on their function.
  • Offering all possible states - It is good to ask instead of guess. Check all the error states, validation messages and disabled states for inputs and buttons that a user can come across. 

4. User Flow

You are not just handing off the design screens to the development team; you also hand over the user flow. If you are not able to do it, it means you are making their work harder. If a designer is lost in the design, the development team will share the same feeling too. Story narration means informing the group what happens when a user clicks on a button, why they do it, what happens when they do it etc.

The development team will use this story to plan their strategy to build the app features. Hence, the design team must link all the screens together. You must not think that the development team will figure it out. If it needs to be done in a particular way, then they will need to be told as they do not mind readers. For design, tools like Figma or Sketch can be used to link your screens and create a working prototype.

As a developer, you will hardly get any animations that go along with the design. It is crucial to understand that animations are not an add-on but are an essential part of usability. Developers can use CSS animations instead of JavaScript ones as they are lighter and perform better. 

5. Auto- Generate Visual Specifications

For a developer, it is always tough to imagine why a designer would hand off a project without using a tool that enables them to see the specifications for a particular component like margins, paddings etc. It is easy to auto-generate these specifications in a tool like Zeplin or InVision. It is easy and assists the developers in not wasting time doing pixel-distancing. And it is pretty common not to use this option or to forget about providing them proper access to see those specifications. 

5. Assets

A designer should consider two things when it comes to assets:

  1. Store assets in a single place using a tool like Zeplin.
  2. Add SVGs whenever and wherever you can.

6. Maintain a Checklist

Many times, a product manager has to remind the development team about the last-minute design updates. It can be avoided by making a list of all the features and case scenarios included in the design. This happens when it is not adequately documented in the user flow or the design system. 

Conclusion:

If you can't follow all or any of the above steps, it is not the end of the world. You can start by implementing some of these methods in your projects (one at a time). Even a single good practice will improve the collaboration between a designer and a developer. The guide has been created for ease of translating the design into code. A final recommendation from our side, we at Nimblechapps love doing post-handoff meetings, including all the stakeholders. This includes the project manager, the developers and the design team. 

Typically, the project manager and the development team conduct timely meetings, but they focus solely on meeting the deadline. The design team in this meeting can compare each product build against the final design. Moreover, they can also identify what practices could be implemented in the future. Let us know what you think about this guide? Do you follow a specific design to code guide in your business? We would love to hear from you. 

Developing a comprehensive website structure might seem forthright. But, that is not always the case and we will cover that in this article. Building a consistent website structure is to lay a concrete foundation for your online presence. If you plan accordingly, you will definitely achieve astounding results. There is a lot of content out there on these individual topics but we have tried to cover all the major points in a single post. 

You must be aware that almost all search engines are interested in how well our websites are planned. And if they are not meeting the desired standards, it will certainly not appeal to visitors and you will notice a high bounce rate. In this extensive guide, we will share tips on the dos and don’ts of content along with tweaks in your design strategy to improve your SEO and user experience. You can take help from a WordPress Development Services agency to create a user-centric website in 2021. 

How is website structure helpful for traffic improvement on the website?

We have worked with hundreds of clients in the last seven years and it is shocking to know how often website structure takes a back step. It is one of the most critical aspects of a website’s SEO performance and very few website owners realise the importance of having a proper website structure to improve their SEO. We will look at some of the major reasons why website structure is so important for SEO performance.

 - Better User Experience

When you remove the graphics, content, images etc, a great website design depends on having a great structure. Humans always look for a balance and feel great if they are able to put pieces together and search for things where they are looking. Hence, a great website structure is greatly satisfying for users. 

If your website is appealing to visitors then it is definitely appealing to the search engines and vice versa. This is because the Google algorithm utilises information from searchers to rank your website. If your website has sub-standard CTRs and low dwell time, it will definitely not perform well in the SERPs. A good website structure is crucial to decrease the bounce rate and enhance dwell time which will lead to better search rankings.

 - More Sitelinks

Sitelinks are a listing format in search engines that display your website’s main page along with various internal links below. 

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Sitelinks provide impeccable SEO benefits. They improve the navigation of your website, point users in the right direction, improve your brand reputation, enhance user trust, increase CTR and reduce the conversion funnel. 

Now, how to get sitelinks? You don’t just go to Google Search Console and fill out a few random fields. It is not possible to issue a sitelink request. But, the Google algorithm automatically rewards great websites with sitelinks. That is why it is imperative to have a good website structure. If the quality of your website structure is not good, you would definitely not receive any sitelinks from Google. And if that happens, it will cost you in terms of reduced traffic, less CTR and conversions.

 - Improved Crawling

Web crawlers crawl a website’s structure. The primary aim is to index the content in order to return it in search results. If you have a good website structure, it is convenient for the crawlers to access and index the content. Crawlers do not discover anything on your website by accident. Even Google has confirmed that there are pages on each website which their crawler might not be able to find and index. But, you can make their job easier by offering time sensitivity, crawling, indexing and sharing the pages of a website with a definite structure. 

 - Enhanced SEO

In the end, your website’s organization starts the way for SEO success. It is not wrong to say that without a good structure, you may never achieve good SEO results. Definite site structure provides your website with a great SEO foundation that will offer you loads of organic traffic. 

 - Set Clear Goals

If you plan your site structure then you must conduct research on competitors and keywords. It is one of the best ways to get a good foundation to plan your navigation and content strategy. By doing that, you get the idea of how much traffic you can expect on your website. If you are working on a new website then you must focus on the easiest keywords with the most search traffic. It largely depends on your language and area of expertise. If you are looking for a keyword in bigger markets like the US or Europe, then you must try to include keywords with more than 1000 monthly search volumes. 

However, you can settle for less if you are certain about the traffic you are expecting. When you are certain of the traffic estimation then you can shift your focus to conversions. Everything is interlinked, so you need to follow all the steps to achieve ultimate website success. 

An Ultimate Guide to creating a user-centric website structure:

Now we will discuss how to create a user-centric website structure.

1. Plan Your Hierarchy

If you are developing a website from scratch, it is the best position to plan your website structure for optimum SEO results. Before you begin creating pages in a CMS, plan your structure carefully. It is possible to do it on a whiteboard, a spreadsheet program, a word processor etc. 

A hierarchy is a simple way to organize your data in a way that makes sense for the users. It will also be your navigation and your URL structure so crucial things start from here. There are various important features of hierarchy that should be considered before you dive deeper into it.

  • Keep your hierarchy logical. Do not make the process too complicated for the users and for the search engines. It is important to have simplicity both for your users and for the crawlers. Each category should be unique and distinct. Moreover, the subcategories should relate to each main category.
  • Ensure the number of categories between 2 and 7. Unless you are an e-commerce giant, there should only be a few main categories. If you have more than seven categories then you must rethink your strategy for SEO purposes.
  • Try to keep the number of subcategories low in each category. It is best to keep it even. If one category has 3 subcategories and another has 11 then it will not be uniform.

A site hierarchy is the first place to start to have an outstanding website structure.  

2. Build a URL structure according to your navigation hierarchy

The second most important aspect to develop a strong site structure is your URL structure. It should be pretty straightforward if you have logically mapped out your hierarchy. Your URL structure should depend on the website hierarchy. It means that your URLs will have actual words and extensive keyword coverage. 

3. Website Navigation in HTML/CSS

When you build your navigation, make sure that your coding is not complex. To make that happen, HTML and CSS are your safest options. Development in JavaScript and Flash will limit the crawler’s ability to cover your website's navigation and hierarchy. 

4. Use Shallow Depth Navigation Structure

Your navigation structure will obviously follow the website hierarchy. Make sure the pages, importantly if it is not buried too deep within the website. Shallow websites do work better from a usability point of view and the crawler part. A shallow website is far more preferable than a deep website. 

5. Build a Header that lists your primary navigation pages

Your top header should be one to be listed on your primary pages. All websites should follow a simple top navigation footer with a few subcategories each. This will make sure everything is achieved that you need. Adding multiple menu elements apart from your primary categories can be daunting and unnecessary. If you have designed a parallax website, make sure that you have a persistent header menu to display each scrolling phase.

The dropdown menus using CSS may offer a unique or intriguing user experience, they do not improve SEO. We do not recommend going for this. We also suggest you not to use an image-based navigation structure. Text links with proper anchors offer the strongest type of SEO. If you have a footer with menu links, make sure that you duplicate the main links of your top navigation menu in your footer navigation menu. Switching the order of links or including additional category listings will mess the user experience. 

6. Comprehensive Internal Linking Structure

Internal Linking enhances the logical site hierarchy and takes it to the next level. There are three main reasons why it is important:

  1. It enables the users to navigate through a website.
  2. It helps establish an information hierarchy for any website.
  3. The structure helps spread link juice through websites.

Each of these is definitely linked to building a tight-knit website structure. There is definitely no requirement to include complicated internal linking. The main idea is that every page on your website should have some link to and from another page on the website. Your navigation should accomplish internal linking to the main categories and subcategories pages but you should also ensure that leaf-level pages have internal linking too. Internal linking informs the search engines what pages are necessary and how to navigate there. It will only help you better if you have more internal links across all web pages on your site. 

Wrapping Up:

Good website structure is a byproduct of mindful thinking, intentional design and impeccable organization. The ideal time to build a strong website structure is before you build your website. But, if you are redesigning your website, you can work on the design elements and reorganize some navigation elements to enhance your structural SEO. There are various things you can do to optimize your website for search engines. Website structure is one of the most crucial but one of the most important neglected optimization methods. If you have a good website structure then you will see great results in your SEO. Do you have any such advice to improve website SEO? Let us know in the comments below. 

All WordPress websites require an SEO plugin if they want to rank higher on the SERP. And when we talk about SEO plugins, Yoast SEO is one of the most popular choices. WordPress SEO is undoubtedly an overwhelming topic and that is why we have prepared this guide to help you configure Yoast SEO for your WordPress website. There are multiple complex features in the Yoast SEO to offer you control on your website’s SEO. 

The team at Yoast SEO has done a fantastic job to make SEO beginner-friendly but there is a possibility that you will need some external assistance. To offer that assistance, we have prepared an in-depth guide for Yoast SEO setup if you are a beginner. Let us see how it is done. 

Step-by-Step Yoast SEO configuration 

In this part, we will discuss what is required to know if you are a Yoast SEO beginner. We will discuss the setup of the configuration wizard, what the Yoast SEO meta box is and its function and things to do from the Yoast SEO dashboard. These are the steps taken by most professional SEO services.

Yoast SEO Configuration Wizard

Once you have successfully installed the Yoast plugin, the configuration wizard is the perfect place to begin configuring your plugin. For that, you need to go to the backend of your WordPress website and select SEO> General > Dashboard. 

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Click on the “Configuration Wizard” link to begin. It will assist you through various steps that enable you to configure your plugin to suit your website requirements. Even though your website has been active for a while, you can still run the wizard from time to time. This is to ensure that your primary settings are updated. At every step of the wizard, there are certain questions that will determine your specific settings. If you wish to know what settings can be determined, let us know and we will write a separate article on that.

Organization or Person

In the next step, you will be asked to mention if your website is for individual purposes or for an organization. This is a critical step as the information entered in this section will be used in Google’s Knowledge Graph. For users who are not aware, a Knowledge Graph is a block of information you see on the right-hand side of the search results when you search an individual or a business. Kindly ensure that each field is filled to offer as much information to Google as possible. This will help you to establish an accurate Knowledge Graph for Google. 

Other Important Features

There are various parts of SEO and way more settings that can be changed in the plugin itself. But, the idea is to set the configuration wizard in a way that automatically configures the plugin’s general settings. It will assist you a lot in technical SEO. Due to this, you can simply focus on the important aspects, like the content. To make things clear, here are certain aspects that are handled by the Yoast SEO plugin:

  • Provides structured data for your pages and assists Google to understand them better.
  • Builds an XML sitemap that search engines use to find and index your pages.
  • Yoast SEO Premium has the facility to get rid of dead ends on your website by automatically creating redirects when content is deleted or moved.

There are other crucial features that can help search engines to find and understand your content better. 

How to use Yoast SEO sidebar or meta box?

Yoast SEO is famous for providing red, green and orange bullets which offer general feedback on the SEO friendliness of your content. In the olden days, you would find these in the Yoast SEO meta box below the post editor. These days, if you work on the WordPress Block editor, you can find them right next to your content. It is on the right side of the block editor in the Yoast SEO sidebar. Are you using the block editor to post your content but still can’t see the sidebar? Then you must ensure to click on the Yoast SEO sidebar icon on the top right corner of the screen. 

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Now, we will discuss 4 important features that you will find in the Yoast SEO meta box and the Yoast SEO sidebar:

  • The Focus Keyphrase
  • The Readability Analysis
  • The SEO analysis
  • Google Preview

Anytime you publish a post or page on your website, it is advisable to check these basic elements before publishing.

The Focus Keyphrase

The primary field in the Yoast SEO sidebar and the meta box is the focus keyphrase. In this section, you can enter the most relevant phrase you would like the post to rank for in the SERP. The focus keyphrase can be included at any instance but we would recommend you to do it at the time when you publish the post. You can choose a different keyphrase for each post but for better results, it is recommended that you conduct keyword research first. 

Yoast SEO Premium enables you to set related keyphrases automatically for pro-users. These days, it is imperative that you add high-quality and user-focused content to rank high amongst tough competition. 

The Readability Analysis

After the focus keyphrase, the next is the Readability analysis section. You must make it a habit to check this part only after you have written the first draft of your post. Again, there will be green, red and orange bullets to measure the readability of your text. There are various background analysis checks going on that the plugin automatically does on the content. It is easy to check where you are lacking and make improvements that will improve your content from the red bullet to orange and then finally to green. 

In a way, the readability analysis assists you to write easy-to-read content that will be loved by your readers. Search engines too love that type of content so it will be a win-win situation for you if you simply follow the instructions. Moreover, the readability analysis also works perfectly for most languages.

SEO Analysis

After verifying the readability of your content, it is time to check if the content is SEO-friendly. In the first step, you set up a focus keyphrase. In this step, the plugin will evaluate how well your content is optimized to rank for that particular keyphrase. 

For example, it confirms whether you have used the keyphrase enough and not too much for SEO. Also, you need to check if it is present in your title, meta description, images and subheadings. Apart from that, it also checks other SEO elements like internal links to other articles on your website. 

Google Preview

Apart from content and SEO analysis, Yoast SEO offers an editable Google preview or snippet feature. The snippet preview displays how the Yoast plugin shows your page to the search engines. In simple words, it provides you with a preview of how your website will look in the search results. 

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In the Google preview section, you can specify your SEO title and meta description. It is advisable to take some time and effort to write an engaging title and meta description which reflects what your post or page is about. It is good practice to let users know that they will find what they are looking for on your website and encourage them to visit your page. There is no assurance that Google will show your meta description in the results pages. However, if it is actually good, the odds of it being used will significantly increase. 

Uses of Yoast SEO Advanced Tab

There is a lot more than you can accomplish with the Yoast SEO plugin. It is possible to access and change various settings of the plugin in the Dashboard. There is definitely no need to update many settings if you are new to SEO. It is better to stick to the settings that you have set with the help of the configuration wizard. However, you can change the search appearance as under:

Search Appearance

If you click on SEO > Search Appearance in the left side navigation bar in your WordPress website, it is possible to adjust how your website looks in search results. For example, in the ‘Title Separator’ in the configuration wizard, you can select whether you wish to have a dash, asterisk etc. In case you decide to change something, you can update it later.

In this section, it is also possible to change how the plugin sets up your titles and meta descriptions. You can go to the tab ‘Content Types’, where you can find the default template for post titles. It is best to set up using snippet variables that inform Yoast about the title of the post and a separator. It means that Yoast will likely use the title of your page or post as the page title. You are free to change the set-up, this is just a starting point and a recommendation by Yoast.

Wrapping Up

Till now, you must have realised that the Yoast SEO is an incredible plugin to have in your armour. It is one of the most sought after SEO plugins in the market due to the latest search engine updates. Website optimization is an overwhelming task if you are not used to WordPress. However, this plugin simplifies the optimization process and makes it easier for you to handle your WordPress website. If you are having trouble with setting up Yoast SEO on your website, you can contact Nimblechapps, an innovative WordPress development company. We would like to advise you that setting up the plugin would not dramatically change your search engine results, but it will surely help you to establish better standards for the search engine. Let us know what you think about the Yoast SEO plugin?

There are a variety of reasons why you would want to run an Android emulator on your PC. Mobile app developers always look to test their app thoroughly before the launch. Gamers would want to use a particular mouse and keyboard for their games. Anyway, Android emulation is feasible on PC and it is quite simpler than it used to be. There are some old emulators which are no longer active (Andy, AmiduOS and Leapdroid) but today we are going to discuss the most trending Android emulators for your PC. Firstly, we will cover what Android emulators are, an in-depth guide to setup an Android emulator and the top 5 most trending Android emulators in 2021. 

What is an Android Emulator?

An Android emulator is a software designed to simulate the software and hardware of an Android mobile device for development and testing purposes. Android emulators can run on both Mac or PC so that it is easy to develop Android applications on your PC. Because these emulators can run on both PC and Mac it enables a user to test their apps on Android.

Playing or testing games is a common reason to use Android emulators as you can use it to run any app available in the Google Play Store. For instance, if you run Instagram in an emulator, it is feasible to post pictures, statuses and IGTV videos from your PC that is not possible from the desktop app. This is because the platform is built for mobile and Instagram has not enabled users to upload from their computers. 

Guide to Setup an Android Emulator

After the launch of version 25.3.0, Android distributed its emulator separately from the SDK tools. Setting up your Android emulator might be overwhelming at first, but you can check out the process below.

Hardware Requirements

You would require Android SDK edition 26.1.1 and higher. Your PC should have a type 64 processor or 86 bit to work with the Android emulator. If you are going to run Android 8.1 and above, you must have a webcam to capture 720p frames. 

For most systems, the emulator allows hardware-acceleration of your device’s performance and you need HAXM edition 7.2.0 Intel hypervisor to implement this. Users with Linux and Windows require additional device elements but this is based on their processors. 

  1. For Windows PC, users can depend on AMD Android Studio edition 3.2 and above.
  2. For Linux, users can depend on the AMD system with SIMD set 3. 

Intel users can utilize Intel VT-x and Intel 64 support Execute Disable Bit capability. After installing the emulator, you can proceed to access the Android manager for Virtual Devices.

Android Virtual Device Manager (AVD)

Android Virtual Device Manager allows users to install a system ABI that matches the architecture of the processor being used. The AVD manager enables you to prop up and align your Android devices. 

It includes pre-configured profiles for smartphones, tablets, TV - each particularly designed for every manufacturer. It enables you to personalize external capabilities and screen size and to import a profile of your choice. 

But, Google Play Store along with its test suite for compatibility is included on limited devices, the ones that are connected with Android’s compatibility program. The AVD manager can then offer you to install a system ABI that the emulator suggests and whose architecture would fit your processor. 

The AVD’s verification configuration enables you to change defined software or hardware profiles and configures device settings including name and orientation. Finally, the emulator launches your virtual device specs and allows additional controls and upgrades like geolocation, device rotation, camera, fingerprint sensor etc. Virtual devices enable you to save instances in the same state which offers you to pick up from where you left earlier. 

Top-5 Trending Android Emulators in demand

Let us now check 5 of the most happening Android emulators in demand in 2021.

BlueStacks

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BlueStacks is popular by many users to be one of the most popular Android app emulators in the market. Apart from working on both Windows and Mac, the BlueStacks emulator is filled with a variety of features to improve the user experience. The most renowned features include the Key Mapping Tool to develop customized control schemes, the Instance Manager through which you can build multiple instances of the emulator and run multiple games simultaneously. Moreover, there are great features like Eco Mode, which reduces the resource consumption when playing heavy games. It is also touted to be one of the safest emulators with certified GDPR compliance and your data is safe with them.

The latest version, BlueStacks 5, is one of the fastest and lightest emulators providing high power gaming even on low-end devices. The most recent version focuses on the common grievances from the previous version like it can feel bloated when running on a low-end device. You can now try it yourself to find out why BlueStacks has a thriving community of more than 500 million users around the globe. 

LD Player

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LDPlayer is a lightweight Android emulator which is dedicated to gaming performance. It is run on Android Nougat 7.1, the features are gaming oriented like great keyboard mapping controls, multi-instance, macros, high FPS and graphical support. It can run various high end games like Epic Seven, Clash of Clans, Arknights and more. This is one of the only emulators that gets active updates to enhance compatibility. In the most recent versions, LDPlayer has optimized the smoothness of Free Fire and Mobile Legends and fixed the device restriction on Moonlight Sculptor. Moreover, LDPlayer is a good emulator for running popular applications like Instagram and Tiktok. It is quite similar to BlueStacks in its design elements which is a good thing. Overall, it is a great emulator and is hence ranked in the top 5 trending emulators in 2021. 

Bliss OS

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Bliss is a little different from other emulators in this list as it works as an Android emulator for PC through a virtual machine. But it can also run on your PC using a USB stick. The boot-from-USB option is a power user option and not recommended for less intense use cases. As a Virtual Machine install, the process is straightforward but complex if you have not built your own virtual machine before. The USB installation method is even more complex, however it lets your PC run Android natively from boot. We do not advise this method for first time emulator users. Hence, this makes Bliss OS a popular yet unique choice if you can get past the initial stages. 

It runs seamlessly if your system is compatible and hence be ready with a backup of your existing operating system. The system runs Android Oreo which is the more recent version of Android included on an emulator. 

GameLoop

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GameLoop is a dedicated Android emulator for gamers and it was previously called the Tencent Gaming Buddy. In fact, Tencent still hails it as an official emulator for games like Call of Duty: Mobile and PUBG mobile. Now, there are other games apart from Tencent’s although the collection is not as big as they would like it to be. The emulator is easy to download and is good for games but it is not useful for productivity or developmental testing. But, if you are looking for mobile FPS gaming with certain titles then this is a great emulator as it has a new collection of latest titles. Moreover, it also comes with good keyboard controls and satisfactory overall performance. 

Memu Emulator

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MeMu is a great Android emulator that works well in the gaming community. One of the best features is a continuing support for both Intel and AMD processors. Most work well on AMD processors but it is good to see developers giving attention to the AMD platform. Apart from this, it also supports Android Jelly Bean, Kit Kat and Lollipop. You can run multiple instances at a time using multiple games or testing features. It targets the gaming community and at the same time is a good tool for productivity too. The premium version is USD 2.99 per month and it will help you disable ads and add more customized options along with support. Moreover, the emulator also gets updates quite frequently. 

Wrapping Up

Android emulators have clearly updated device capabilities and user experience and taken it to the next level. They take care of many purposes like testing applications and gaming on large screens. An Android emulator can be a worthy addition to your electronic devices as it enables you to connect multiple aspects of your devices. The ideal Android emulator, you can update the capabilities of  your devices and improve your user experience accordingly. If we missed out some of the best Android emulators for PC, let us know about it in the comments section below. 

The most recent advancements in mobile app and web development have provided a ray of hope for increased sales and revenue of a business. It is one of the most essential steps in business expansion. A business can thrive in multiple ways with improved online services that alleviate customer engagement. Your business acumen can be established by how attractive and reliable your website or web application is at the moment. Hence, building the right website or web app is key to building a thriving digital presence. The technologies like CodeIgniter, etc., that work in the background can make it happen.

PHP is the most commonly used programming language which is used to build a robust, secure and scalable web application or website. In relation to this, CodeIgniter is one of the best PHP frameworks that enable developers to utilize integrated toolsets and functionalities to build delightful websites. CodeIgniter also remains to be a popular choice for multiple businesses and entrepreneurs around the world. It is used to build all-inclusive web solutions. In this blog, we will take a look at some of the best practices to follow when using CodeIgniter. It will also include points explaining why you should choose CodeIgniter for custom web development. 

What is CodeIgniter?

PHP is one of the most popular server-side scripting languages that is used in multiple web solutions. CodeIgniter is an open-source PHP MVC framework. MVC means Model View Controller, a logical architecture of the application that has the following:

  • Model - The model includes business logic using efficient functioning through computations and databases among others. 
  • View - View represents the data offered by the models.
  • Controller - Controller serves as a connector between the above two components.

The CodeIgniter framework includes a wide range of libraries and packages that allow developers to integrate databases to perform multiple tasks. These tasks include session management, file uploading, sending and receiving emails etc. HireCodeIgniter developer to build dynamic and robust web applications. 

What are some of the advantages of using CodeIgniter Framework?

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CodeIgniter is one of the most commonly used PHP frameworks generally used to build fully functional and fast web applications. Let us now focus on some of the best advantages of using the CodeIgniter framework for integrated web app development.

1. Pre-existing App Structure - 

The CodeIgniter framework is made up of pre-built application frameworks which enable web developers to use pre-existing libraries and packages to build feature-rich applications in a short period of time.

2. Bug Handling -

If you are looking to build flawless websites and provide exceptional design, you need to check out CodeIgniter. A simple user interface is available that facilitates bug finding and eventually impacts the user experience. The errors in the code are easily displayed and it is one of the main reasons why developers prefer to develop a website using the CodeIgniter framework.

3. Ease of Configuration -

CodeIgniter is an open-source PHP framework and hence it is quite easy to configure by downloading and installing the framework. After initial installation, you will notice effortless loading of the libraries, arrays, databases and various other elements.

4. It is Lightweight -

CodeIgniter is the lightest PHP framework that doesn’t require much space. It requires only 2MB of download space and is able to provide super-fast web development.

5. User-Focused Interface -

It is a treat to build a great website using one of the finest interfaces provided by CodeIgniter. Whether you are looking for a website with dynamic functionality or are looking for a platform that can offer you the best responsive website experience, CodeIgniter is the answer. You simply need to focus on finding the best CodeIgniter web development company that can provide you with business needs. 

6. Pre-existing Components -

CodeIgniter is made of pre-existing components of already built apps like email and database management, session management etc. It enables CodeIgniter developers to build fast and scalable web apps taking less space compared to other frameworks.

7. Minimum Code Requirement -

Due to pre-existing components and libraries, CodeIgniter assists in creating new libraries and packages by using the minimum code requirement. 

Best Practices To Follow For CodeIgniter Web App Development - 

Get CodeIgniter web services to build a result-oriented app faster when compared to other frameworks. There are multiple best practices of CodeIgniter that should be followed to build custom apps in a seamless way.

  • Make Use of Default App Structure

It is ideal for developers to make use of the default MVC structure that assists in establishing a strong connection between the database and loading proper views through modals. Moreover, it allows you to finish the project with striking outcomes. 

  • Make Use of ORM Library

As you already know that CodeIgniter is made up of pre-existing libraries and structures to build a dynamic application. One more best practice for custom web development is adding a third-party or ORM library without any issues. By doing so, it is possible to extend your app features as per your needs. 

  • CodeIgniter Form

You can use the CodeIgniter validation library that assists to provide the set of rules, run validations and shows clear messages. 

  • Rectify the Inputs

It is always advisable to safely rectify your inputs before submitting them to the database. The application should avoid Structure Query Language (SQL) injections and stores only valid data into the database. 

  • CI-Preferred Styling and Commenting

CodeIgniter offers a wide array of styles and comments to format the code accordingly. It also helps programmers to understand the code swiftly. 

  • Query Caching

The database class is used to cache the queries and significantly reduce the load time. With CodeIgniter, you need to manually cache the queries and it will load the classes automatically. 

  • Prepare Helpers

There are multiple functions in the architecture of CodeIgniter that are most commonly used by developers. For this, develop the helpers as a set of instructions or functions. Once developed and load the helpers because they cannot be loaded by default. 

  • Config Directory with Appropriate Information

It is customary for the CodeIgniter developers to store all the configuration files under the config directory. It might be tricky to find them if these files are outside. 

FAQs Related to Codeigniter Web Development -

There are multiple questions related to the CodeIgniter platform and we would like to cover some of the most commonly asked questions.

- What is CodeIgniter?

CodeIgniter is an open-source PHP framework that comes with an existing library and package for custom web development. Similar to any other framework of PHP, CodeIgniter is the one that has a difference of faster loading time and scalable web app development.

- How is CodeIgniter useful in developing a web application?

The CodeIgniter framework is made up of pre-built components like the elements of prior apps, libraries and pre-written codes. These components are typically useful for programmers to develop a robust web application in a quick time when compared with other frameworks.

- How much does it Cost to build a CodeIgniter Web app?

The total cost of any CodeIgniter web app development depends on multiple deciding factors: its features, size of the app, complexity, number of resources being utilised etc.

- What are the benefits of using CodeIgniter?

CodeIgniter has multiple advantages like large community support, structured documentation, primary routing method, MVC support and more. It is an object-oriented framework among other advantages.

- Should I use CodeIgniter?

Every PHP framework has some advantages and disadvantages. The choice of using a framework varies and it depends on the project requirements. CodeIgniter is a great framework suitable for multiple projects. You can select CodeIgniter website development services if it meets your business requirements. 

- Is CodeIgniter dead in 2021?

The answer is a big No. CodeIgniter exists and is here to stay as it is used in almost all types of web solutions. The harsh reality is that there are multiple frameworks that are trying to take the market share but it is still relevant for most web solutions in 2021.

- Is CodeIgniter suitable for large apps?

Yes, a number of PHP frameworks are well suited for large apps and CodeIgniter tops that list. It is a great framework for both small-scale and large web solutions. 

Final Thoughts

CodeIgniter is a PHP framework mostly used for custom web development by utilising the MVC framework. CodeIgniter provides integrated functionalities and pre-built components, libraries and more to the developers for ease of development and documentation. It also includes various best practices followed by programmers to develop a robust and scalable web application with minimum efforts in a record time. To know more about the service, you must get in touch with Nimblechapps, an aspiring CodeIgniter development company that provides custom web development leveraging the skills and experience of seasoned CodeIgniter developers. 

The world is battling COVID-19 pandemic in the second year and healthcare systems around the world remain under enormous strain. The road to recovery for hospitals, healthcare systems and staff is going to be a long game, making it immensely critical to find alternatives to ease their pressure going forward. 

Artificial intelligence technology including Machine Learning and Natural Language Processing are great assets for the future of healthcare. There is a resilience to allow smooth collaboration and experiences for the healthcare system and their patients. And with more portable health information, we can discover great outcomes and litigate enhancements for healthcare providers and patients. In this article, we will discuss the best ways AI-enabled tech will push healthcare forward after the pandemic ends. 

What does AI mean as per the changing industrial pattern?

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The introduction of artificial intelligence and its recent development has garnered hype of discussion in the last few years due the ever changing contributions under multiple domains. In today’s world, the involvement and effectiveness of AI has gone through an impressive resurgence due to the exhaustive contribution of research and development in AI programs. Countries like China have increased emphasis on the use of AI technology through investments in the AI industry. In the same way, most global companies have made huge investments in AI programming and the creation of innovative AI applications. 

Various tools have been deployed by AI to automate the problem-based tasks. Such tools are being developed through the AI principles and are used to develop multiple AI based applications that are crucial in addressing problems across multiple industries and disciplines. It is critical to determine the efficiency of the search process which makes it new and quite distinct from other existing technologies in similar fields. The traditional approach taken by AI includes past search results, which AI understands and uses to enhance its search process in comparison to the prior searches and hence plans future processes just like humans do. 

How AI can help the healthcare industry to fight global covid pandemic?

Here are some of the best ways AI powered tech will push the healthcare industry forward to fight the COVID-19 global pandemic.

1. Automate Processes & Enhance Efficiency

One of the most interesting areas powered by AI is remote patient monitoring (RPM) which is definitely leading to improved efficiencies and reduced costs for healthcare providers and is indicated to enhance healthcare results for patients. According to a research, RPM enables you to:

  • Bring down patient readmissions by more than 35% and emergency room visits by 25 percent.
  • Enhance patient satisfaction significantly.
  • Reduce cost of care by 25 percent.

Artificial Intelligence enabled RPM enables healthcare professionals to keep their patients healthy automatically. Healthcare workers can monitor their patients virtually without the need of in-person appointments. The collected data provides critical insights in real-time, relevant alerts and notifications are automatically triggered and systematic contact is maintained between healthcare providers and their patients.

This technology was more than useful during the global pandemic when in-person appointments were limited but people still required support from their healthcare providers. Some of the early adopters of this technology to offer healthcare at home were virtually handling more than 30,000 COVID-19 patients with mild symptoms and offering a safe and efficient method to care for COVID-19 patients at home. This allowed the hospitals to free up space for critical patients requiring emergency room treatment. 

RPM is definitely useful to patients who reside in remote locations or have no access to easy transportation, offering them access to care that they might otherwise miss. To fully determine the advantages, patients must have a dependable rural or remote internet connection. By offering healthcare services beyond the doctor’s clinic, RPM simply brings care straight to their patients, irrespective of their location. This will enable the doctors to provide quick and cost-effective care and help with disease management and prevention. 

2. Risk Prediction and Assistance

Another future tech worth keeping an eye on is data and Machine Learning backed monitoring. Machine learning utilised algorithms to partition data, learn from it and then propose a predictive model. Syndromic surveillance backed by ML is used to treat a number of healthcare industry issues offering precise predictions of disease outbreak. When it is combined with the health system’s electronic health record, syndromic surveillance technology can scan the EHR for critical symptoms like COVID-19 or various other infectious diseases. After that, the collected data is used to determine which patients may or may not have the disease and which patients amongst that list would require hospitalization. 

The data automation abilities and real time insights included in the syndromic surveillance offer the intel necessary to figure out disease progression and anticipate disease risk to patients before it occurs, track symptoms and better manage public health by determining hospital utilization, geographic surges and need for additional resources. Essentially, we predict that AI will inform providers of risks associated with social determinants of health and provide coordination of care with community based organizations to reduce social gaps. 

3. Recognizing Patterns and Determining Diagnosis

A kind of AI that is aimed to revolutionize the healthcare industry in NLP technology. NLP allows computers to understand, interpret and manipulate human language. When used efficiently in healthcare, NLP algorithms can look up around eighty percent of important EHR content that is not structured along with doctor’s notes, lab reports and other important documents.

NLP can precisely read and interpret a large amount of data in quick time, organize the collected data and provide information to doctors to help diagnose and treat tricky conditions and properly understand treatment procedures in record time which leads to instant therapy and enhanced patient results.

This technology is also beneficial in the life sciences area where it streamlines the data extraction process linked to scientific studies and clinical trials. This is particularly important when researchers look for patients for studies in complex areas like oncology which may require comprehensive phenotypic data. Though, it can be found easily in unstructured narrative data with the help of NLP.

4. Enabling Patients to Manage Their Health

The plethora of wearable healthcare technology has allowed people to take control and ownership of their personal health. Gadgets like smartwatches and fitness trackers gather real-time personal health data like blood pressure, blood glucose and ECG keeping people aware about their data points that matter the most to them.

Artificial Intelligence can migrate this personal health data into clinically useful information allowing patients to be more engaged with and proactive about their health conditions. The data can then be sent back to a hospital through a monitoring hub assisting healthcare providers recognize the daily habits and offer medical records, family history, DNA tests etc.

What are some of the AI powered solutions in the healthcare industry?

Now, let us check out some of the AI backed solutions in the healthcare industry. 

  • Enable/ Automated Diagnostics and Prescription - Chatbots can assist patients to self diagnose or help doctors in patient diagnosis. 
  • Pregnancy Management - Track the vitals of mother and baby’s foetus to reduce mother’s worries and provide early diagnosis. 
  • Prescription Auditing - AI audit systems can assist in reducing prescription errors. 
  • Personalised medication - It helps doctors diagnose and find the most suitable treatment plans with reduced cost and effective care. 
  • Patient Data Analysis - Analyse patient data to find insights and suggest care options. AI enables healthcare facilities to analyse important data and generate deeper insights into patient health. It offers an opportunity to cut down cost of care, use resources sparingly and efficiently manage health.
  • Surgical Robots - Robot-enabled surgeries include AI and collaborative tools. These robots are equipped with tools that enable swift, repetitive movements as they can work without breaks. AI can determine patterns within surgical procedures to enhance best practices and to improve a robot’s accuracy and precision.
  • Early Detection - AI helps to analyse chronic ailments using lab data and various medical data to provide early detection of diseases.
  • Medical Imaging - Enhanced medical imaging to analyse and transform images and model possible situations.
  • Medicine Discovery - Find new drugs based on prior data and medical intelligence.
  • Healthcare Management & Branding- Develop a marketing strategy for the brand depending on market perception and target audience.
  • Customer Service Chatbots - Customer service chatbots enable people to ask questions pertaining to bill payment, appointments or medication.
  • Fraud Detection - People can make false claims and AI powered tools can assist hospital managers to determine fraudsters.  

Final Thoughts

Artificial Intelligence has immense potential to enhance healthcare delivery and its full perspectives can be determined and allowed access to data that until now has been maintained in information databases. With proper safety measures for privacy and consent, we recommend that AI will bring new age healthcare where data is used to enhance efficiency, quality and patient/customer responsiveness as well as fostering clinical enhancements.  If you are looking for assistance related to your healthcare application, you can contact Nimblechapps, an innovative Artificial Intelligence Development Company today for a free consultation.

At Nimblechapps, we design and develop websites for multiple industries by incorporating conventional advertising principles with experimentation, user psychology and behavior analysis to ascertain the optimum methods to push goals for businesses digitally. If you are looking to design a website for a restaurant or a cafe, you will need to determine what it should look like for your users, the information that is vital for them and what do you want them to do on your website. 

When designing a restaurant website, it is crucial that you select the layout, colors and fonts depending on how it should make the users feel. That is because it will affect how the users feel about your website. It is important to offer a solid first impression so that users will decide whether or not they want to give you their business.For a restaurant to have a competitive advantage over other restaurants, it is important to have a well-functioning website. In these testing times, more people are insisting businesses to have an online presence. 

Now, when it comes to a website there are two types of websites: one is an informational website and the other is a website that offers online orders. For informational websites, you can use website builders like Wix, SquareSpace, Duda, Weebly and more. And for online orders, you can make use of Wix, Shopify or Square Online. In this blog, we will cover some of the key elements of restaurant website design and share some vital tips to create a long-lasting responsive website design for your restaurant. 

How can you make your restaurant website stand out?

If a potential customer or existing customers visit your website, it should be easy for them to swiftly find the details of your restaurant and menu, contact you via phone, email or social channels and get an idea about your restaurant offering. A simple yet clean design can enable your users to fulfill all of these things.

It is possible that you have multiple goals for your website along with certain ideas that you want to execute as a part of your integrated marketing plan. In essence, these objectives will actually work on the experience you provide to your customers. For instance, if your objective is to enable online ordering through the website, the user experience you provide will impact more orders positively. However, if you are looking to increase more visitors in-store then the user experience will have to be tweaked to encourage more users to visit your restaurant in person. 

Every restaurant website is unique because of their individual business model and goals. But there are some standard elements that you should consider and we will discuss that in this post. With the help of these components, you can work on providing a better user experience that aligns with your marketing goals. 

What are Website Content trends to follow?

As a restaurant owner, you are always looking for new ideas to market your restaurant because you are in search of new customers and keep them coming back for your services. You would like to have a competitive edge over your rival restaurants and show users what makes your restaurant special. You can include a blog on your website that displays information about the kind of food you offer along with pictures and awards & recognition if you have got any. 

When you are offering online orders or encouraging customers to visit your restaurant, you will need to include pictures of your restaurant , your kitchen and the cooked food.These days, it is beneficial to include video testimonials of some of your customers or a video of behind the scenes with your staff to help users understand the culture at your restaurant. 

What are the most effective color combination to use for a restaurant website?

The right colors can affect the diners’ mood and it can make them calm, excited or hungry. Similarly, colors are extremely important for a restaurant website too as it affects the response rates and text readability. If you are unsure about the use of colors in your website, a good place to start is to include the colors that match your restaurant decor so it will be good for your branding. 

Now, as you are running a restaurant, your focus should be on colors that generally help to improve the user’s appetite. For example, you must avoid using colors like black and purple as they are hunger suppressants. Instead, you can use colors like red and yellow which makes the customers excited and hungrier. Some of the most popular brands like McDonalds, KFC, Pizza Hut etc all follow the same model. There is no guarantee that it will work but it will be a good start if you are not sure. 

Tips to Create a Long-lasting Restaurant Web Design

Now, we will talk about some of the most effective tips to create engaging restaurant web design. 

1. Understand The User’s Reason To Visit Your Website

Before you begin, it is important to understand why the user is on your website and most probably, they will come under these categories:

  • Tourists from out of town
  • New local customers
  • Existing customers

You must think about these three types of visitors when you are building your website.

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Tourists are generally looking for some new and trendy places to eat before they visit the town. It is highly possible that they will be evaluating your website with other eateries in the city. If they are a tourist, they would mostly be on a mobile which means that a mobile responsive website is vital to grab their attention. If they decide to come to your restaurant that means you have won a new customer and may also get a referral. 

So, just like the location of a restaurant, a website is crucial for your overall marketing strategy. An existing customer would mostly be looking for the shortest path to a menu, directions to the restaurant or a contact number to place an order or make a reservation. You must ensure that all the information is easily available and there should be no need for multiple clicks. 

2. Select Suitable Design Elements

The color, font and the design of your website should amplify the restaurant vibe and something that you would like to show to the world. For that reason, choosing a quirky font means that the restaurant is trendy and updated. Apart from that, a calmer font, color scheme and design means that the restaurant is laid back and casual. For instance, if a restaurant does well to include a lot of different fonts like for the brand name, page title and menu then it is doing a great job. Use of multiple colors in different elements of the website like the header, footer etc can reinforce the design. 

3. Presume the User is Visiting Your Restaurant

As a restaurant owner, you are well aware of the importance of atmosphere in your physical store. This includes having clean tables, vibrant colors, dynamic lighting and a calm and welcoming atmosphere. The website is quite similar to having a physical store and restaurant owners should keep this in mind when designing their website. When someone visits your website, they are entering your digital space and will most likely judge the quality of your food and service depending on the look and feel of your website. Your website presents the first impression of your business so it is important to keep it perfect at all times. If you have a great website, you will have a competitive advantage over other restaurants competing with you.

4. Use High-Resolution Images

High-resolution images are a very helpful tool in your marketing inventory. It speaks a lot about your business, atmosphere, food, staff and overall style quotient. It is best to include a large image upfront as the background image of your introduction. If you are located in a nice neighbourhood, you can choose to use an image which depicts that. If the outer location is not pretty, you can use the image of the interior. If your restaurant is not good looking but the food is great, you can also include food images. Moreover, if you have good staff and a beautiful kitchen setup, you can feature some behind the scene images too. 

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If you are looking to go above and beyond, you can use a video of your food being prepared. Though, try not to include a video just to include one. Look to add high quality visuals that offer the best appearance. When adding images, look to add the strongest images first and then follow it up with more pictures on the lower end of the page. You don’t need to invest in high-quality photographers and it doesn’t have to be an expensive affair. It is ideal to put the dish in the lightbox before taking pictures on a smartphone camera for great results. 

5. Be Clear About Your Food

A crystal clear message about your offering is crucial for search engines and at the same time informs the visitors about your business mission and food. Various people will have a unique experience and respond to distinct kinds of information. It is a given that high resolution images are visually appealing to website visitors but you should avoid ignoring textual readers. Including both visual and text based information will engage a wider audience and cast a solid first impression. 

It is quite common to indicate the type of restaurant setting you have along with the kind of food that you serve. These things are quite basic but often forgotten by business owners. You have about three seconds to grab a user’s attention and if you are able to show them a stunning image along with basic information about the restaurant, then your restaurant will have improved sales.

6. Use More Than One Visual Appeal

On the home page just after the basic introduction, you can include an elaborate description of your restaurant. It is ideal to follow the basic advertising principles of various types of appeal like:

  • Emotions - are you locally and ethically sourcing your ingredients?
  • Utility Appeal - Most users respond to the service speed or value for money for their meal.

Preferably, you should try to include different types of appeal in the body of the website to connect with diverse personalities. 

7. Illustrate That You Are Human

Legitimacy is exceedingly treasured currently in advertising and it is for a solid reason. It is quite a regressive approach to follow outdated brand principles from a decade ago. You must show the visitors about your existence and what makes you stand out. There is no need to add a “What Makes Us Different” section to compulsively prove to them that you are different. You just need to add details like:

  • When and how you were founded
  • Where do you source your food from
  • How it is cooked
  • How did you get inspiration for your menu
  • Information about your head chef and staff

Offering more information about your brand will definitely help you create a distinct image without trying excessively. 

8. Appropriate Format For Your Menu

Your menu will eventually become one of the most visited pages of your website. For that to happen, it should be engaging, dynamic and quite easy to navigate. To design an impelling menu, you will need to type the dishes on the website. By doing so, the details can be scaled and parsed on multiple search engines. To make it easier for the mobile users, try to publish the menu on a single page which does not require any clicks to navigate. 

What you need to understand from this experience is that you should never upload a JPG or PDF. That is because the content will be difficult to read on a mobile or tablet. Moreover, because an image or a PDF is difficult to index, including them on your website will hamper your website ranking. 

9. Location Details and Operation Hours

A first time user will most likely want to know about the location of your restaurant, the operation hours and also the directions to reach your restaurant. Hence, if you are looking to enhance your chances of getting and converting clients, these details should be easy to access from your website. New age restaurants now add a digital map and a marked location with the help of Google Maps. 

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You can also contemplate adding a mobile number with proper tags so that the customers can get in touch with you if and when they need it. But, where do you fit this information on your website? Well, you can create a separate “Contact Us” page and include it in the “About Us” section of your website. 

10. Link Your Instagram To Display Pictures

You want the visitors to come to your restaurant for a dine-in experience. Hence, you have to grab their attention with the images of the food that you serve at your restaurant. By linking your website to Instagram, your instagram grid will be directly displayed on your website. This can be easily managed by adding a plugin or getting it customized by a website design company

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Sharing high-quality images of the dishes you have on the menu are critical to draw customers to your restaurant. It is easy to add a description of each item that users can see when they hover on the image. Moreover, you must add regular posts so that the users can have something new to see whenever they visit your website. 

11. Track Your User Behavior

How can you ensure that your website is actually doing well and generating enough sales? It is not easy for a restaurant because the ultimate conversion is through dine-in and phone calls. It is not possible to track walk-ins and for small businesses, call tracking is an expensive affair. The least you can do is to track visitor data on Google Analytics and Webmaster Tools. Try to ensure that you have a low bounce rate and the users actually stay on your website when you work so hard to bring them to the website in the first place. 

12. Set up Social Channels

Ensuring your business is well represented on various social media channels will generate direct sales from these channels and also help you organically rank higher on Google Search results. 

  • You must ensure that your Facebook, Twitter, Instagram etc are branded well and feature quality content just like your website.
  • Try not to post only when you are about to close, else the users will have no motivation to follow you.
  • It is important to link all social channels back to your website.

13. Hire a Website Design Company

Restaurant website design seems like a lot of work and we understand that if you are a small business, it is difficult to have enough resources to handle everything. This is where a professional web design agency can handle everything from taking high quality images of your restaurant and the food to building a dynamic website that wins new users and enthralls existing customers. 

Final words

Having a flawed website design can hamper your business. So, if you are planning to show your restaurant as an exquisite dining experience, your restaurant website design should be of superior quality too. Always remember that the first impression counts and once an opinion is formed, it is difficult to change their minds. Hence, it is imperative that you take enough time to design your website or get help from an experienced web design services company. 

The digital spectrum is constantly evolving and it is difficult to keep up with changing trends. That is exactly what the industry giants have been doing for a long time now. Companies like Facebook and Netflix are constantly working on enhancing their user experience and adjusting to the latest frameworks and trends. More recently, there is a strong word going around about ReactJS and its terrific features. React has become increasingly popular among the developer community and there are a large number of resources and its technical credibility like NodeJS and other JavaScript frameworks and tools.

In this post, we are going to discuss the basics of React, steps to build and organize the architecture of a Large React App in 2021.

What is React Native App Development?

React Native is an open source framework used for mobile application development and it was introduced by Facebook. When you think about making a choice for development, entrepreneurs and start-up owners do have an affinity for React Native. There are a lot of noted brands who already use this framework and have never faced any issue. Various tech leaders like Skype, Facebook, Tesla, Bloomberg etc have opted for React Native for Android and iOS platforms. Another advantage is that react native app development is cost-effective and is perfect for a user to get access to the particular app. It enables you to manage and build hybrid mobile app development in an insightful way.

Why is React useful for App Development for Variety of platforms?

Listed below are the top reasons to choose React for App Development.

1. Cost-Effective -

When you are just starting a business, money is tight and you would want to spend it wisely as there are lots of activities to be taken care of. Every start-up or small business is looking to achieve swift returns to withstand a tech-savvy market. It is crucial to build faster and stay longer. The main reason to Hire React Native Developers is to save crucial time and money when choosing React Native for mobile app development.

2. Cross-Platform App Development -

It enables you to utilise the same code to build both iOS and Android applications. Hence, it provides the same performance results without any additional changes. In a short span of time, you can design and develop a mobile application for your business. It is not necessary to use multiple languages like JAVA, Swift etc as you get an all-inclusive deal with React. You will need an experienced JavaScript developer who is well versed in native UI library, APIs and hybrid mobile app development.

3. Less Memory Requirement -

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React is adaptable with various third party libraries and plugins and React native tools to offer a smooth run-time. The valuable framework along with diverse modules, the third party inclusion is made easy. It is easy to connect the module to the plugin via native module without using WebView. This phase is simply linked with the application features that enable it to provide a rapid response. In doing that, React native uses minimal memory space as cross-bridge linking is not necessary and most of the code is used during run-time.

4. Sustainable App Development -

React native is still growing and looking at the popularity of the platform, it is safe to say that is here to say. It is difficult for any developer to resist this exceptional user-friendly format and all-inclusive framework. It has almost covered the market of app development in no time. Facebook will ensure that it stays longer. With each passing day, the framework will keep getting better and offer new solutions. There is no need to learn different languages and make complex codes when you can easily build any application with the help of React native.

5. Complex Tasks using Simple Codes -

React Native app development enables you to execute complex tasks using simple codes. The framework makes use of the UI library developed by Facebook to build straightforward codes for adopting and executing ReactJS. Interestingly, React Native mobile apps have a “Live Reload” feature. It enables us to operate on real-time code updates and make changes while the application is loading.

Components Used to Build a React Mobile Application -

To begin any app development project, it is imperative to build a project that you have already generated using the CLI tool. Then the next step is to collect the components to develop an application. These components will be the building blocks or visual elements of your React Native app. By choosing react best practices, you can definitely get past this step but we have mostly covered the main components that should be used.

  • Core components like text, images, ScrollView, TextInput and StyleSheet.
  • Components used for listing the products like Flatlist and SectionList.
  • UI components that add features to your application are Picker, Slider, Button, Switch etc.
  • Android specific components like ToastAndroid, ViewPagerAndroid, TimePickerAndroid, DatePickerAndroid etc.

    iOS components like ActionSheetiOS, SegmentedControliOS, AlertiOS, PushNotificationsiOS etc.

    Various other components like CameraRoll, Dimensions, Clipboard, Keyboard, Linking and more.

  • Apart from that, there are multiple components and APIs available in React native that you can safely choose from the documentation as and when required.

Best Practices to Organize Large React Apps in 2021

We will discuss the best practices to build and organize Large React apps in 2021.

1. Develop Tools and Linting -

We are a huge fan of webpack for building our internal projects. Accepting the fact that it is a complicated tool to use at first, the team has put in great efforts in version 5 and the new documentation helps ease the process too. As you get the webpack and have the concepts in your head, you will have great power to work on React apps. The ES modules first launched ES2015 to export and import certain dependencies. The syntax has been there for quite some time now and it can support CommonJS too. Moreover, webpack can get rid of dead code from bundles using ES2015 modules which is a great feature to have in your armour. A majority of the web ecosystem has moved to ES modules, hence this is a common choice for our upcoming projects.

2. React Components -

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Once there is a SRC folder, the difficult part is determining how to structure the components. Earlier, the developers used to gather all components in a single large folder like SRC. components but we figured out that it gets tricky on large projects soon. It is ideal to include folders like “smart” and “dumb” components which are also known as “container” and “presentational” components. We have sorted components depending on the areas of the application where it is used with a core folder for common components that can be reused and are generic in nature. By categorizing in folders, you can avoid prefixing components with the area of the application they are used for.

3. Eliminate Large Render Methods - 

This particular factor used to refer to the render method defined on React class components, it is still valid when discussing functional components where you should take care of component rendering a large piece of HTML. The idea is to have multiple small React components instead of a few large components. The best way to know this is the size of the render function. You would want to include the number of props or items in state as a good indicator. If a component is including several props, it might be a sign that it is doing a lot.

4. Tests -

It is important to test extensively and we have realized that Facebook’s Jest framework works best for testing. It is easy to work with, quite reliable and swift in terms of handling a large number of tests along with providing quick feedback. In the past, developers used to have a dedicated tests folder for all the tests. So, if the application got bigger, it would be difficult to find the right files and if you shift files in src, you can lose track of it. Moreover, if there is a file in tests that needs to import the file in src, you will have longer imports.

Final Word

There are various ways to execute a task and the same is true of React. One of the most popular features of React is how it allows you to make optimum use of tooling decisions, develop tools and folder structures and it is high time that it gets the due recognition. We hope this post has given you an indication of approaching large React apps but we would always advise you to tweak and use it according to your business needs. If you have any questions, then please feel free to contact us or let us know in the comments below and we will get back to you.

On 28th May 2021, Google announced a new metric called the Core Web Vitals. Beginning from June 2021, these Core Web Vitals will be a key part of Google ranking signals. Basically, it will help Google measure and evaluate the speed, responsiveness and stability of websites which will be important for a website to rank higher than their peers. You need to get it right though, as it is something that you might not have considered before and it may seem overwhelming at first. But, don’t you worry, as we have covered all the key elements around Core Web Vitals in this blog post to help you measure, understand and enhance your Core Web Vitals to offer an improved user experience. So, let’s begin.

What are Core Web Vitals?

Core Web Vitals are a combination of user-based metrics linked to speed, responsiveness and the visual appeal of the website and allow the website owners to measure user experience accordingly. To enhance the user experience of a website, website owners should look to focus on a set of parameters - Core Web Vitals. 

Google is not always open about the details of its algorithm updates, which can be overwhelming and at the same time thrilling for experienced marketers. In that instant, we have been offered with the precise metrics that we should measure to enhance the website performance and take it to the next level. In a way, the Page Experience update will greatly change the way we work on websites. But, it is still not difficult as long as the website audit is precise and to the point. 

Importance of Core Web Vitals

As mentioned above, Google has already announced that Core Web Vitals will be a major ranking factor from mid-June 2021 as it is planning to make page experience an official Google ranking factor. Web users have loved faster websites and this love is growing by leaps and bounds irrespective of the device or location it is accessed from. Hence, if you are offering a great user experience, then you will definitely make more money. 

By passing the Core Web Vitals assessment will result in fewer users going back to the SERP as you have been offering a better user experience. Google has also suggested that they may start providing a “Good Page Experience” badge in their search results. These can also be termed as “indirect ranking factors” as it can greatly influence user behaviour, which can then be fed into Google’s algorithms. 

Google hails Core Web Vitals as the latest real-world page experience variable but it is all about the speed. While conventional methods of speed measurement are more linear, the Core Web Vitals metrics divide speed into three further categories:

1. Largest Contentful Paint

As per Largest Contentful Paint (LCP), the most important element of web page loading time is from the point of view of a real user. To make it simple, it is the time from when a link is clicked to the time when content appears on the users’ screen. By using the Largest Contentful Paint (LCP), you can understand how long it will take for your website to display its largest image/video or text. 

The page speed is of essence here as a web page which takes longer to load leads to sub-standard user experience. As per a report from Google, good user experience means that LCP should happen within 2.5 seconds of clicking a link. It is best to reduce your page load time by removing third-party scripts which will help you to greatly improve your LCP. Another alternative is to use “lazy loading” to reduce your page load time and make images load only when the user scrolls down on the website. 

2. First Input Delay

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First Input Delay (FID) is a Core Web Vital metric that measures the time in milliseconds from when a visitor first interacts with your website to when the browser can take action and respond back. You would want your page to be as usable as possible and in a quick time too. 

A commendable first input delay can significantly impact the website visitor’s first impression of your website. The visitor is not likely to engage with the website again if the first impression with the site is not satisfactory. FID will basically be dependent on the LCP, so essentially, if the website loads faster, then the visitor will be able to take a quicker action on your website. As a general rule of thumb, you can aim to achieve a FID of 100 milliseconds or less. 

3. Cumulative Layout Shift

The Cumulative Layout Shift is simply a parameter that provides a measurement of the visual stability of your website. For CLS, you can get two types of data: field data and lab data. It is said that a lower CLS score means a healthy visual stability. So basically, if elements on your web page move around as the page loads then you will have a high CLS, which will affect your SERP negatively. 

It is noteworthy that CLS is not measured in seconds or milliseconds. But, it takes a detailed account of the viewport size, measure unstable elements between two frames. To offer a better user experience, a CLS score of less than 0.1 is ideal and a score of 2.5 or higher is a poor result. Moreover, you can work to minimize CLS by taking these further steps. 

  • Use a fixed-size attribute dimensions for media like images, video or infographics etc. By doing so, you can provide a clear indication to the browser about how much space will be required by the element.
  • Block some space for advertisements or it may randomly pop up on the screen and push your content to the bottom or top.
  • Display UI elements below the fold so you can avoid pushing the content down.

Along with these three metrics, there are multiple other Core Vitals like Time to First Byte (TTFB), Time to Interactive (TTI), Total Blocking Time (TBT) and First Contentful Paint (FCP). 

Source

What are non-essential Core Web Vitals?

1. Total Blocking Time (TBT)

Total Blocking Time also known as TBT is a non-core Web Vital that assesses the total time taken in milliseconds between FCP and TTI where the primary thread is blocked to make it unresponsive to user input. TBT directly links with First Input Delay and hence, it is the best option when testing under lab environments where real user interaction is not feasible. So, TBT is not a reliable metric to be tested in the field and hence it is used only in lab data.

In essence, if a task takes more than 50 milliseconds to complete then it is considered a long task and any time taken above 50 milliseconds is the blocking time. TBT is then calculated by adding the total number of blocking parts of all long tasks. After calculating it for all the webpages, if the total TBT score is less than 300 milliseconds then it is a good score, between 300 to 600 milliseconds needs enhancement and more than 600 milliseconds is a poor score altogether. 

2. First Contentful Paint (FCP)

First Contentful Paint is a non-core Web Vital that is used to calculate the time taken from when a web page starts loading to when any section of that page’s content is displayed on the screen. A faster FCP ensures the users that an activity is happening. Now, FCP is available in both field and lab data and it helps to have a lower FCP too. For instance, your FCP score is good if it is less than 1 second, needs enhancement if it is between 1 and 3 seconds and is considered poor if it is more than 3 seconds. 

3. Speed Index (SI)

Speed Index is a non-Core Web Vital that calculates how promptly the contents of a page are visibly filled up during the initial page load. It is measured using a  frame-by-frame analysis of your page’s load behavior and checking the visual progression every 100 milliseconds. SI is possibly present in both field and lab data. If you are looking to understand your SI score: it is good if it is less than 4.3 seconds, needs improvement if it is between 4.3 and 5.8 seconds and poor if it is more than 5.8 seconds. 

4. Time To Interactive (TTI)

Time to Interactive is a metric used to calculate the time from when the page starts loading to when it is completely interactive for the end user. To consider it fully functional, it needs to display meaningful content, have most visible page elements displayed and respond to user interactions in less than 50 milliseconds. TTI can be possibly measured in the field but it is still not advised as user interaction can impact your web page’s TTI. If you are looking to understand your TTI score: it is good if it is less than 3.8 seconds, needs improvement if it is between 3.8 and 7.3 seconds and poor if it is more than 7.3 seconds. 

Tools To Measure Core Web Vitals

It is good for marketers that Google is clear about the Core Web Vitals. Apart from offering resources and documentation, Google also provides tools to help you with website optimization. 

1. Google Search Console

Web Vitals can be easily measured using the Google Search Console, an easy to use and precise tool. But, to utilise this field data from Google Search Console, you will require a verified property in your GSC account. Google Search Console now provides a new Web Vitals report that enables website owners to assess web pages across their websites. When evaluating this report, you should be aware that the URLs without improper reporting data will be excluded from the report.

2. Page Speed Insights

You can make good use of the PageSpeed Insights to understand your web vital metrics. Recently, a lot of changes have been witnessed in the PageSpeed Insights which allows simplified measurement of Core Web Vitals in the lab as well as field data. Lab data is a replication of a visitor’s experience whereas field data is the actual users’ experience. 

3. Lighthouse

Lighthouse is a free, automated tool to enhance the quality of your website. You can use it to audit any website’s performance whether it is public or private data. This will help to understand the performance, accessibility, SEO and progressive web apps etc. One of the best things about Lighthouse is that it measures the Core Web Vitals and uses it while getting the overall website performance score.

4. Chrome DevTools

Chrome DevTools comes with an option that allows webmasters to find and fix visual inconsistencies that may affect the Cumulative Layout Shift (CLS). It is possible to check for unexpected layout shifts using the Chrome DevTools Performance panel. It is a set of advanced tools that enables a website owner to analyse the website in the lab environment without affecting it’s field performance. 

Tips to Create Better User-Experience using Core Web Vitals

Core Web Vitals can be significantly enhanced using a variety of factors like its hosting, the way it is developed and making minor improvements along the way like resizing images and content. Some of the most common ways to improve Core Web Vitals is:

  • Minimize CSS, JS and HTML
  • Allow compression by default
  • Reduce the number of redirects
  • Get rid of render-blocking JavaScript
  • Cache assets at the edge with a CDN or Netlify Edge
  • Avoid using massive payloads

You can improve the user experience by getting a high Core Web Vital score for which you can make use of Jamstack or Netlify. In most cases, it is already enabled by default which allows you to provide super fast site delivery. 

Final Word

In order to aim for minimum thresholds, website owners and marketers will have a competitive advantage with search visibility. It is better to start preparing your website to adapt to this change so that you can reap the benefits when Google officially launches the new metric. It is fair to say that it is extremely difficult to gauge how Page Experience Update will look on the launch day, but we feel that this post will serve as an essential guide to offer you a precise starting point. If you have any questions, please feel free to let us know in the comments below.

In this tutorial, I will show you how to use the Font Awesome icon pack in an Android project. Font Awesome is a great timesaver for several reasons.

First, you don't have to worry about different screen densities on different smartphones. If you want to use PNG files, you have to include in your package at least four different versions of every icon. Not only that, on some ultra-dense HD displays, your icons might look grainy. This is something you certainly want to avoid. With Font Awesome, however, you just have to include a single TTF file.

(Source)

#1 Steps to use Font Awesome in Android:

1) Create a new project

2) Create String resources in res/values/string.xml

 

#2 How to Import Font Awesome in Android:

You need Download and import the FontAwesome TrueType file into your project. You can download the FontAwesome assets from here -- http://fontawesome.io/

When you download FontAwesome, you end up with an archive that includes a number of files and folders. Most of these are useful for web projects. We are only interested in fontawesome-webfont.ttf, which is located in the fonts folder.

1) Create assets folder and subdirectory fonts and add fontawesome-webfont.ttf to this folder:

In your Android project, navigate to app > src > main. The main directory should include a folder named assets. If there isn't one, then create it. In the assets directory, create another folder, fonts, and add fontawesome-webfont.ttf to this folder.

2) Create a helper class:

Now that you've successfully included the FontAwesome font file in your Android project, it's time to use it. We will be creating a helper class to make this easier. The class we are going to use is android.graphics.Typeface. The Typeface class specifies the typeface and intrinsic style of a font. This is used to specify how text appears when drawn (and measured).

Let's start by creating the helper class. Create a new Java class and name it FontManager:

 

#3 Conclusion

In this quick tip, I showed you how to use the FontAwesome icon set in an Android project. FontAwesome is widely known, very rich, and free. The result is sharp and crisp icons, even on high resolution displays. As an added bonus, changing an icon's size or color is as simple as changing an XML attribute.

You can find the complete code here:

Full Source Code

It is easy for everyone to set up a business website, but a few of them are able to maintain it over the web. Owning a website doesn’t mean that you are free from the market challenges, even you need to be more focused towards sustaining better online presence with it. Competition brings multiple challenges and these challenges are no exceptions for the web owners.

It is easy to publicize a website if it has all required characteristics which an SEO optimized website must have. Evolution of WordPress has resolved this issue completely. It is a huge platform to design and develop websites that are easy to use & maintain. WordPress website development introduced with various profitable features and WordPress SEO plugins are one of them. SEO is not bound, rather it is finding its place in each industry to make the businesses popular over the web. Even in WordPress platform, it has found its place in the form of WordPress SEO plugins that are highly helpful in making WordPress websites SEO friendly.

A site is developed with the intention of earning lots of accreditation all across the web. To make websites popular and well-known, web owners have started approaching different techniques. Now, they can do it conveniently by implementing the WordPress SEO plugins to their websites or partnering with a reliable WordPress SEO service provider.

There are few tips and tricks for WordPress web owners to optimize the website for search engines.

Do have a glimpse:

1. Preset Permalinks

Permalinks are the URLs of a website. Basically, these are the only source which people use to reach to any website to see relevant results. In WordPress websites, the URLs of all pages are by default have the feature to run via URL parameters which is not good for a healthy website. If you want better SEO results, you need to set your permalinks with post name manually. Changing the default settings of permalinks empowers the website and increases its potential for better SEO.

2. Sitemap Creation is The Best

Generally, a website is composed of various internal pages that may not be indexed by Google. To make Google comprehend your website or page structure, you need to create an understandable XML structure. If you own a WordPress based website, then it would be easier for you to create the sitemap of your website pages because WordPress has an amazing Google XML Sitemaps plugin for this.

3. Approach Content Share Technique

Today, social media is achieving great prominence all across the globe. Advertising through these channels provides highly beneficial outcomes than any other marketing channel. To satisfy the purpose of having great PR and quality traffic, make sure that you are sharing your website content on different social sites. This will make users aware of your brand and market reputation. It can be done manually by posting content and you can make it convenient by placing social media sharing buttons to your web pages.

4. Correct Placement of Links and Anchor Text

Links are the backbone for SEO optimization. Without putting links, an SEO expert can never initiate his website analysis. Whenever a page is created, it must have something which relates to other pages of the website. Hence, it is crucial to interlink that page with other pages so that when users scroll that page they could also get the link of other relevant sources. Interlinking is the norm of search engine optimization and it is really very important for preferable results.

5. Use Appropriate Heading Tags

Headings for web pages should be selected by keeping the business perspectives in mind. Most importantly, these must be informative and justify the page content and purpose of proposed service. Now, if we talk about the visibility of heads, then it should be placed with H1 tag. Also, it should be clearly visible and seem to be informational to the users.

6. Effective Media Optimization

Whether it is your website content or any image you want to publicize over the web. All can be done easily when these are optimized by implementing proper text to it. How you elaborate your content by giving title and subtitle determines your SEO tactics. The Same approach is with media which should be named properly so that users can find out them in image searches. With the help of media optimization, a business can jump towards gaining increased user interaction.

The Verdict:

The conclusion is that if you want your WordPress website to be famous on all popular search engines, you should implement these tactics on a prior note. It is sure that the results you will get are truly admirable and proved to be beneficial for your business in bringing quality traffic and excellent conversion ratios.