Real-Time features in mobile apps have become the norm that delivers information as it happens.
Instant messaging, real-time feeds, etc are some of its elements that have been incorporated largely to deliver quick and reliable services to the end users. Since they mimic the scenarios of the real world itself, real-time apps have the ability to gain more user engagement.
Thanks to cloud delivery networks, now mobile app developers don’t have to worry about the extra developmental cost. Instagram with its in-app notification, Whatsapp with instant messages, Uber’s real-time location tracking and Google Docs collaborative features are some of the prime examples that mobile apps have rendered to users. Real-time in today’s age is a must-have element of the product and is not so attractive feature anymore. It has become an essential part of our day to day activities.
In this blog, we’ll take a look at how real-time features provide us services and have integrated with almost every aspect of our lives.
1. Push Technology
Push technology can reach mobile users anywhere and anytime. While one notices pop-ups only when they access the website, push notification is independent of websites and is associated with apps and web browsers.
Push Technology is extensively used in:
- Mobile apps
Apple introduced push notification in 2009 and later Google followed suit by releasing its own service. Push Notifications are pushed from the backend server or an app to a user interface.
The primary function of push notification is to attract the user’s attention and it does it by playing alert sounds on messages.
The content can be classified into:
Special offers: Offers by vendors who reach out to users by advertising their social offers. For e.g. e-commerce apps.
Chat messages: Whatsapp, Instagram, facebook, etc.
Event Reminders: When users create an alert or a reminder for a specific time.
Subscriptions: Subscriptions could be to any external services or pre-default ones such as weather updates etc.
On-Demand- Live notifications from food delivery services and apps like Ola, Uber, etc.
Push notification triggers user actions and should be leveraged to your next app idea.
2. Live Streaming Apps
Live streaming apps have quickly gained traction and are a boon to businesses who love to deliver engaging content in real time. With a strong social media presence, one builds a strong relationship with the audience. Whether its expert in some field, vloggers or educators, many have jumped to this segment to directly engage with the user. Many social media apps have inbuilt streaming features whereas likes of real estate and trading industries are also not far behind in utilizing its benefits.
With live streaming you can:
- Drive Traffic to websites
- Obtain sponsorships
- Promote products
- Sell content to broadcasters
- Watch live tv in apps like HULU
Before the content in live streaming goes live, push notifications are sent in advance and in real time to end users. Real-time engagement takes less time to produce and users love transparency.
3. IoT Devices
IoT devices support internet connection beyond the usual set of devices like smartphones and computers and have become game-changers in the tech world. Many companies have started featuring IoT development in their mobile app development services. Their potential to provide personalized experiences to users has been unparalleled.
For e.g. home automation allows one to control appliances, lighting, entertainment devices, the climate in real time. It also provides security and access to alarm systems. With efficient energy and cost savings, it is successfully tapping into the market and has turned into a multi-billion dollar industry.
Healthcare and logistics industry is also utilizing its potential to automate their operations. Smart alarms notify nurses through real-time data on patients whereas Amazon is a frontrunner in managing logistics through devices.
IoT devices are integrated with high definition technology which can be managed remotely or on the go. Integrating your apps with real-time IoT devices opens up exciting new opportunities for your business.
Real-Time apps have become commonplace across the e-commerce and booking sector. These apps leverage the full use of analytics to provide personalized services to their target audience. Heavy hitters with the likes of Facebook, Microsoft, Google, and Apple have successfully integrated real-time features and its the new wave of companies that are also adding exciting elements to its functioning. It certainly gives one edge over competitors.
At this period of time, we can’t live without real-time apps. Alexa and Siri are classic examples of real-time assistants that have become part of our voice and non-voice based interactions. Every day of possible communication relies on apps that give us real-time services. Slowly and steadily they are becoming part of our homes as well. With machine learning and artificial intelligence, the future of mobile app development looks bright. Real-time features in mobile apps will not only get better but will transform the way we go about our daily lives.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.