It’s estimated that the world’s 45% population is bilingual, whereas close to 15% are trilingual. Around 5% can speak four languages and 1% are well versed in five-plus languages.
The biggest perk of knowing more than one language is obviously the opportunities that come knocking. Learning a new language for business has had a positive impact on the global economy which thrives on cross-country relations and trades. Schools and Universities encourage students to take up language courses because it has been scientifically proven about the health benefits a language has to offer. Language programs that are playing a critical role in the 21st century on an individual, cultural and economic level and many mobile application development companies have come up with language apps that have set the benchmarks in this domain. Duo lingo and Babbel are some of the prime examples.
In this blog, we will highlight important factors that you need to take into account before developing a language learning app for your audience –
The core of your e-learning software will be its content. Depending on the types of languages you’d like to put out for your audience, your database size could vary from something minimal to something large. The traditional way of doing this is to have materials in audio, images, videos and text form. Interactive multiple-choice tests can also be embedded in learning. Many apps have rolled out which provide one-on-one learning courses with the language expert while others are curated in a way that benefits someone who’d like to learn by themselves for e.g. music learning etc.
The cost of the app depending on the content can be branched into:
Language professionals: The materials that you’ll be putting online will have to go through careful scrutiny by highly qualified language teachers preferable native speakers.
Illustrators and designer: An app that is interactive, intuitive and user-friendly stands out from its competitors and for this, you need creative illustrators and designers who can come up with inventive ways to make the language learning process hassle-free and friendly for age groups.
Development team: Traditional content may take up to 3 months to develop whereas custom content requires a little more development efforts form mobile application developers. Premium apps are bound to ask additional money from the users because of the amount of time they take to develop that could range from 6-12 months.
Opt for mobile app development services that fully support your product from ideation to release with tailored solutions and timely support and maintenance.
In order to reach out to wide audience, you need to create many different types of language courses. For example, a beginner’s course that aims at developing basic conversational skills, an intermediate one which enables the individual to speak, read and write fluently and finally the advanced course for users who are inches away to perfect the language. Building courses require time, patience, additional investments and expert knowledge in the language subject. The best solution here is to create a universal template, based on which you can curate individual courses. For your app to become popular, it continuously needs to advance and expand its set of courses, therefore creating a modular application should be prioritized. Devise a modular architecture of your application with a universal template so that you don’t have to spend extra money after every update.
You want to make the learning process exciting and effortless for your users. Though there are many features that one can integrate to enhance the learning experience, we find these two critical for a successful language app in today’s age.
Online Community: The integral part of any learning process is back and forth communication. Having a platform where end-users can openly communicate, discuss and practice their language skills should be incorporated.
Live Streaming: A feature through which learners can be a part of video conferences with professional trainers has the power to build the credibility and trust among the former. It makes the process of learning more interesting and helps increase the confidence of learners provided that professional trainers play to the strength of individuals who learn in their own unique ways.
The major reason why people prefer online learning is because of their inability to join physical classrooms. A language learning app makes for the lack of time and provides engaging content and for that, the user doesn’t think twice when it comes to shelling out some money. Because of the competitive nature, a user would opt for an app that delivers desirable results in the shortest possible time. Therefore curating language courses in a way that offers maximum learning with engaging content, interactive courses and user-friendly features will not only boost your conversion rates but will also help you establish long-term relationships with your end-users.