Now in the time of smartphones and mobile apps, every business feels the need to have an online presence. Each and every business is trying to achieve that by having their own websites and mobile apps.
The reason for this is quite simple. Having an online presence for your business is important as it helps in boosting the sales, keeping your customers updated, building customer loyalty, and increasing brand awareness among new customers. This is beneficial for all kinds of businesses, especially a restaurant business.
Online has become a really dominant environment with the change in marketing trends. People are not willing to leave their smartphones even for a minute. This is a great opportunity for businesses as they can try to take advantage and hit the audience with the right kind of message. They should take help from a mobile app development company.
Figures and Trends of Restaurant Businesses:
More than 90% of smartphone users check for places that is around them and, as a result, majority of them act within 24 hours. Accordingly, a majority of market share of restaurant mobile app development has shown good increase. It comes to about more than $150 million for the year 2016. This revenue double the revenue of 2014.
Most people who are hungry and looking for restaurants online might not place an order if they are able to read the menu properly. Now they will look for what the competitors do. This could help you in the way that if you have a mobile app for your restaurant, then you easily appear in the search.
Things Your Users Expect from Your Restaurant Mobile app:
- Easy access and viewing of the menu and daily specials
- Booking a table or making a reservation
- Making online order and getting delivery and being able to pay in-app
- Giving a review, feedback or comments regarding the products or services enjoyed
- To be able to share on social media
- Being able to take part in referral programs
- Being able to take part in loyalty programs like discounts and coupons.
Some Important Features to Include in Your App:
1. Viewing the menu and online order:
This is the most basic thing for a restaurant app. You must show the menu with all the dishes and their respective prices. You must also allow users to order the food online.
2. In-app purchase and payment:
If you allow your app to accept in-app payments, you can generate more revenue. You should allow the acceptance of online payment and incorporate credit card/ debit card feature.
This is a very important feature for a restaurant. You need to include maps and GPS services into your restaurant app. This will allow you to see users’ locations and the exact distance to the desired location is known. This must be remembered in the mobile app development stage.
Reasons to Have a Restaurant App-
– Quick user experience:
Offering an app to see the menu and order food online will not only generate more revenue but also give more comfort to the users. The users enjoy this and their overall experience enhances. This will in turn help you generate even more revenue.
– An important sales channel:
When you have an app, you will have a specific number of users that will, no matter what, order food using their app. This will prove that the app turns out to be an extremely important sales channel for your business.
– Easy reach for the audience:
Having an app means you are allowing your users to reach you easily, but at the same time you also get an opportunity to reach them easily and also efficiently.
– Optimizing operations:
It often happens that the restaurant is full. In this case, users can sit at home and order food and you also get paid. This way you don’t lose your potential customers. So having an app will help you optimize business operations.
Offering important information: Your app can offer you a lot of stats that will help you in knowing where you are going wrong and where you are going right.
From the article above you must have realised how important it is to have an app for your restaurant. Get in touch with your trustable mobile app development company to get help in developing a mobile app for your restaurant.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.