For any business, be it big or small, it is quite exciting to explore the potentials of an e-commerce opportunity for their products or services. A lot of times, businesses end up venturing into it without any proper training or understanding of the concept.
Even e-commerce has its own pros and cons. Today we are going to talk about the advantages and disadvantages of integrating e-commerce services into your Android app development services. But before learning about the pros and cons, it is important to understand what exactly e-commerce is. E-commerce is a form of business wherein the buying and selling or products and services take place online. There are millions of e-commerce websites spread across the internet currently. Earlier it was only Amazon and eBay that were dominating the online retailers market.
The reasons why many of these brands prefer to have their own Android app is because of the flexibility offered by Android devices. You can purchase a product just with a simple click. and it could be delivered directly to your doorstep. This is why the e-commerce market is valued at billions of dollars and projected to rise even higher in the foreseeable future. There are rules involved in e-commerce marketing. It has its own set of strengths and weaknesses. Each Android app development company must consider these points before entering e-commerce is fully aware of all these.
Pros of E-commerce Marketing
1. REACH OUT TO MORE CUSTOMERS
This is a major advantage of e-commerce for all kinds of businesses. With traditional marketing, there is a certain limit to the number of customers you can reach. But with e-commerce, the geography doesn’t matter. With e-commerce, you can easily market and sell your products to anyone in the party of the world, you will only have to ship the products. E-commerce plays a great role in expanding your user base, as it operates all over the world. Any business that has ventured into e-commerce has shown a good raise in not just the customer base but also the revenue.
2. YOU ARE AVAILABLE 24/7
This is works as an advantage not just for the customers but also for the companies. An online retail store has not closing time. A customer sitting in a different continent can view your products at 4 AM in the morning and make an instant purchase. As an app developer, this is a great feat for you as you are selling your product and serving your customer base.
3. LESSER COST
The business will have to spend less on managing the staff or an actual store. With e-commerce, everything is automatic. Customers are not required to be present in the store physically. They can order anything they want while sitting in the comfort of their homes.
Cons of E-commerce Marketing
1. SECURITY CONCERNS
This is probably the biggest disadvantage of e-commerce. Many a time, customers are not willing to give out their debit and credit card details online and there is a good reason for that. Customers have often faced online frauds in the name of online shopping. Online scamming has become quite rampant with the rise of e-commerce. This has motivated a lot of online retailers to integrate a strict security system which is difficult to crack. They have encrypted software to guard the customers against any kind of fraud.
2. LACK OF PERSONAL ENGAGEMENT WITH CUSTOMERS
Online stores are a great way of shopping from home, but there is no personal engagement between the brands and its customers. Personal engagement and interaction with customers is a crucial point for any kind of business marketing. When you have an opportunity to speak with a store representative, you get satisfaction. It is more satisfying than just reading a product description on the screen. When app developers are not successful in communicating personally with their potential customers, it is considered to be a big loss for the business. There is also not enough information available. There is product information but is other information as well that an e-commerce store cannot offer its customers.
3. ADDITIONAL COST
When you open an online retail store, it involves the cost of opening, designing and maintaining a website and an app. It is not as costly as managing a physical store, but the cost might build up over time. The android app development company will have to set up and manage the site. You can also take the help of different kind of software that can be used to build websites.
Before enter and explore the e-commerce aspect for your business, you must take into consideration your business goals and whether or not this e-commerce store will help you realize those goals. There is no right or wrong choice here. Each step you take has its own pros and cons. Talk to an android app development company before you consider this option for your business.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.