7-Social Media Marketing tips 2022: SMM trends to be prepared for!
The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.
Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media.
Current Social Media Marketing Trends Most Agencies are following:
Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers.
1. Influencer Marketing
Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns.
2. Social Media for Customer Service
Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help.
Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner.
3. Use of Stories
Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.
Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs).
4. Alternative Platforms
Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.
One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.
To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience.
5. Augmented Reality
The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media.
7 Social Media tips and Predictions to look out for in 2022:
1. Micro-Influencer Marketing
Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.
We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic.
2. Artificial intelligence
Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:
- Email marketing
- Keyword research
- Content optimization
- eCommerce transactions
- Product recommendations
Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.
At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond.
3. Agile Marketing
Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:
4. Voice Search
Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.
As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.
5. Live Streams
Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.
With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too.
6. Short Video Content
It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.
7. Data Protection
Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023.
The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.
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