3 Great Ways to Drive Traffic to a WordPress Blog
WordPress is the world's leading CMS and without it, we wouldn't have as many blogs as we have today. Virtually anyone can build a blog on WordPress, and you could literally build one in a few minutes if you wanted to.
But, while building a blog on WordPress is simple, getting enough traffic to turn a profit is another story. You also can't use the same marketing techniques for a blog as you would for an eCommerce site. Blogs are very different and don't drive direct sales, so you might have to look at techniques that involve more direct contact with your potential audience. Let's take a look at some of the best ways to drive traffic to a WordPress blog.
SEO is something you will have to get familiar with and master if you want to have a long career as a blogger. And we’re not the only people who believe this. ALT Agency believe SEO is the #1 digital marketing tool, and they’re one of the biggest online marketing agencies in the country, so we would take their word if we were you.
SEO is the art of getting maximum visibility on search engines, and this is done through a combination of on-page and off-page strategies. On-page factors include page speed, mobile-friendliness, ease of navigation, and proper use of keywords. Off-page factors include incoming links, brand mentions, and social shares.
But the biggest factor in SEO is the number of high-quality links pointing to your site. These can come from other blogs or people sharing your content naturally. You can also indirectly affect your number of incoming links by getting active in social communities like Reddit or Quora. So, get involved and publish as much high-quality content on relevant authority sites as you can.
Release Viral Content
One of the most powerful ways to get traffic to your blog is to release content that readers will want to share. People often think about infographics here, but you shouldn't underestimate the power of a well-written small viral report. You could create a branded report and encourage people to share it with their friends and acquaintances. When done right, this could provide you with tons of free traffic on autopilot after a while.
Reach Out to Influencers
Getting mentioned by one or two influencers could be enough to open the floodgates to your website if you pick the right ones. You have to be ready to get a lot of nos when reaching out, however. You should also always try to build a relationship with the influencer before asking them something. This can be done by participating in their blog or YouTube comment section, linking back to them, or engaging them on social media, among other things.
These are all time-tested ways to get more traffic for your WordPress blog. The most important thing is to be consistent and be ready to do the legwork necessary to get more visibility.