2022 Digital Marketing Trends to Revolutionize Marketing Industry

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Dhruvil Pandya

The use of social media has grown exponentially in recent years, as per Pew Research. Brands are catering to a wider range of consumers, including the younger generations who have not been exposed to marketing before. Identifying what echoes with each generation and using those insights to devise content strategies will be key for brands to increase their revenue and strengthen their brand equity in 2022. 

Due to increasing demand for e-commerce, brands are making it their number one priority across verticals. The digital marketing trends for 2021 are based on two defining factors, but with diverse concepts. The main idea is humanization, confronting real issues and creating content to match the individual. The other is mechanical and technical improvisation, working on the secondary aspects like SEO and how you work on campaign details that are not known to your target audience.

In this post, we will discuss the digital marketing trends of 2022 to give you a push in your marketing efforts. So you are free to use the marketing trends when you are creating your custom digital marketing strategies in 2022 and beyond.

Current Scenario of Digital Marketing in the Marketing Industry:

Digital marketing is one of the most popular topics currently. Five years ago, AI seemed like an elusive future, and now AI is common in the marketing industry. It is now possible to use AI to automate your ad buying, which enables you to narrow down your audiences. Conversational marketing facilitates a one-to-one conversation between customers and digital marketers. Voice search and smart speakers have changed the way people used to search and it is imperative to optimize your content for voice searches to create new opportunities.

The advent of browser push notifications, AB Testing, interactive content, video content and more have evolved digital marketing. Marketing professionals find new ways to efficiently target their audience which is the main reason for the growth of the digital marketing industry. If you are in one of the digital marketing services, your professional growth will depend on your skills. It is crucial to move ahead with the industry and update yourself to be successful. In marketing, the day you stop learning is the day you stop growing and start getting stagnant in a dynamic industry. 

Factors that will affect Digital marketing in Future:

Let us now check out the factors that will affect digital marketing in future.

1. Complex Consumer Purchases

Consumers use different types of media for buying decisions from YouTube to Instagram. It is becoming difficult to segregate them in a single box like it used to be. The usual categories like high end/low end or mainstream are slowly vanishing. It is now difficult to categorize people into a single box. A single consumer can now easily buy a high-end product and a low-end product at the same time. Users choose which products to purchase with an unbalanced mix of impulse and rationale. Brands need to keep this into account as there is no one-size-fits-all scenario anymore.

2. Rise in Personalization

Thanks to social media, most brands now offer custom products and designs. This trend is growing and reaching a number of industries including technology and healthcare. Doctors have been treating the patients in the same way but with a touch of personalization in terms of age, sex, medical history. We think many other industries are going to follow this trend.

3. Mobile Communications

There have been rumours about WhatsApp giving Facebook its users’ contact details to provide targeted ads. Agreed that getting a message about your favourite product may seem scary, so is telemarketing and that is still prevalent. Watch out for brands to communicate with customers through their mobile devices.

4. Accurate Metrics

Till now, identifying and measuring the impact of their strategy has been difficult for marketers. Now, there are various ways to measure online activity including likes and comments on Facebook, clicks on blogs, views on YouTube videos and more. Recently Facebook was put in a spot of bothering about amplifying data about how many videos were viewed on their platform. Due to this many advertisers spent a lot of money on the platform thinking they are getting a good ROI from their campaigns. Measurement will never be accurate but the idea is to keep the error rates as low as possible. It is not possible to see who checks an ad and pulls out their credit card to buy a specific product. This will be a dream come true for marketers.

2022 Digital Marketing Predictions Every Online Marketing Agency Should be Prepared for:

Now we will take a look at the digital marketing predictions every digital marketing agency should be ready to use in their marketing campaigns in 2022.

1. Use of AI in Digital Marketing

Artificial Intelligence is used by businesses across all industries like retail, banking etc. AI is being touted as one of the most efficient tools for marketing. It not only automates repetitive tasks like reporting on website traffic but can also recommend keywords to optimize a company’s organic search ranking. Moreover, it helps to predict what users are like to purchase in the future depending on their prior purchases and browsing history.

By 2022, it will be crucial to leverage AI with SEO and other digital marketing strategies if you want to rank higher on search engines. AI is changing the way digital marketers approach marketing and businesses should consider making the most of this technology too.

2. Use of Chatbots and Voice Assistants

Digital voice assistants like Alexa, Siri and Google Assistant are becoming popular amongst consumers. According to industry experts, the market value of voice-based shopping will be 40 billion by 2022, and consumer spending via voice assistants will reach up to 18%. Most businesses have started using Chatbots to help streamline customer service needs for effective customer handling on social media channels, email marketing and other digital channels.

Chatbots are perfect to respond to customer queries with little to no human interaction from the brand. Chatbot responses are generally powered by Artificial Intelligence (AI) which provides the chatbot with an actual personality. This makes it fun for customers to interact with companies using chatbots as opposed to communicating through social media. Chatbots are the perfect option to offer customers a customized and enjoyable experience so they will want to interact more with your brand. In 2022, most brands will need to include chatbots in their digital marketing strategy to improve customer interactions and take it to the next level.

3. Mobile-First Approach

As more users are now using smartphones and tablets rather than desktops, brands need to build mobile-friendly content that will rank higher in search engines. Mobile marketing strategies start with optimizing your website’s design so that it automatically adapts for smaller screens or builds a separate app with your business information to be downloaded on mobile devices and tablets.

It is a necessity to use a mobile responsive design for your website or app that will enable users with any device to easily access your website. AMP or accelerated mobile pages is the perfect solution that makes content load faster on mobile devices. If you trust in our judgement, mobile-first marketing will be the most important trend for businesses in 2022.

4. Omni-Channel Marketing

Customer engagement today can be a lot different than it was ten years ago. Today, there are multiple channels to interact with your customers and you do not need to rely on websites and cold-calling. Omni-channel marketing can involve building a blog, website, social media, and WhatsApp presence along with hosting events or trade fairs.

It is not enough for businesses to prioritize just a single channel. They need a unified approach that will enable them to craft content for each channel while maintaining their brand voice. In 2022, brands need to build a strong customer base by using multiple channels for marketing and communication.

5. Marketing Automation

With advancing technology, marketing automation tools are getting more popular than ever. Marketing automation makes it possible for marketers to automate boring and repetitive tasks using a number of marketing channels.

Automated tasks are saving time compiling data, managing social media posts by prior scheduling. Also, it sends out email templates to users who have not opened your emails in the last few days. In 2022, marketing automation will be crucial for brands as it enables marketers to spend more time on strategic tasks.

Conclusion:

The digital marketing trends that we have mentioned above are not the only trends in marketing. But, these trends are a great starting point to plan your strategy for 2022. In 2021, most marketing agencies improve their results simply by shifting more resources to social media and local search. Moreover, they can create custom content for personalized and interactive content for their customers. These trends can help you take your traffic to the next level, generate more sales and improve your ROI. Apart from that, it can also help in customer retention which is more important than acquiring new customers today. Let us know what you think about the latest trends in digital marketing in 2022? What is your favourite digital marketing trend? We would love to know your thoughts in the comments section below.

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