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With the resurgence of thousands of mobile applications, if you get an out-of-the-box idea, there is a possibility that the app already exists on the play store. Some of these apps will be successful, while others will not. What do you think is the reason that some apps are more popular than others? It is possible that you name a few things which make an app popular, but the most important reason is user experience. 

User experience includes everything that impacts the perception and interaction of a user with a product or service. Mobile usability begins and ends with the user and hence it is critical for an app’s success. The difference between popular and unpopular apps is the quality of user experience. Without consideration of aspects like in-app behavior patterns and the psychology of the target audience, you would not be able to build a mobile product that creates a central goal or meet user expectations. 

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The user expectations have soared higher with the enhancement in technology. Users are typically looking for ease of use, faster load time, ability to accomplish a particular task by performing minimum actions etc. There is a thin line between building a good app and a great app that needs your attention. In this article, we are going to discuss some of the elements which provide a terrific user experience for mobile users. By using these strategies in your mobile app development lifecycle, you can provide an unmatchable user experience. 

Benefits of Custom Application Development in Future

Here we will list down five advantages of custom application development as mentioned by our clients.

1. Task Automation

Custom application development improves the stakeholder’s life by automating boring and repetitive tasks. It can be done in two major ways.

  1. Automatically moving data -  Custom apps are not only for a custom interface or a custom experience. It is possible to develop an exceptional UI with out-of-the-box solutions. Actually, front-end design is generally great in these apps due to a good UI. For example, a shopping cart in an online retail store always means the same thing. Custom apps excel in their capability of taking your peculiar data and converting it into the formats you need it in. Data has to flow seamlessly between multiple systems to run effective business processes. The task has to be completed anyway, but a custom app can simplify it by automating the process rather than depend on manually exporting, converting and re-uploading it.
  2. Automatically manage workflows - A specific amount of time is required daily by employees working on projects and moving them to the next phase. For example, let’s assume that you need to email your line manager to inform him/her about a problem. The added manual step can be serious for your business efficiency:

  • You have to remember to send the email.
  • The manager must receive the email.
  • The manager must reply to the email. 

It might look like a minor inconvenience, however, these small issues can lead to major delays. 

2. Improve Collaboration

Most businesses have a highly complex system to serve customers. Gone are the days when there were different departments for each and every task. It led to reduced customer satisfaction as most of the time, there was a lack of communication and accountability between the departments. Companies need to be adaptive, using expertise from the functions to better serve the customers.

Content is a prime example of collaboration. A single blog post can involve different teams like marketing, freelancers, business executives, product, and sales etc. It proves collaboration is extremely important in this case. But custom solutions can be difficult for seamless integration. For successful collaboration, users need to work on a communication platform like instant messaging or email to assist them. There are certain ramifications in case of failure:

  • Some processes take longer than others and are prone to failure.
  • Systems are difficult to automate if there is a need at all.
  • Systems are sometimes difficult to scale.
  • Institutional memory ends up moving forward, rather than operations being independent of the people who built them. 

Apart from these ramifications, collaboration is a great option due to its spin-off advantages. 

For example, custom applications that link existing tech stacks allow the staff to spend more time doing what is important rather than moving data from one point to another. Moreover, easy collaboration makes working with other teams pleasurable, providing better results. It allows organizations to become agile and robust. Ideas travel faster and businesses can work on these ideas efficiently. 

3. Easy to Access the Data

For back-office tasks, a large amount of time and effort is required to gather data from different sources. Financial data is a primary example of this. For example, a CFO needs to collect financial data for the annual report. They might have to gather data from 5 different teams across the business. Asking for data, getting spreadsheets, and looking for particular figures takes time. Now, if this is an annual process, it is low on a company’s list of things to fix. But what if you are doing the process for weekly or monthly reports? There are dozens of processes that happen regularly that need data to be imported and transformed. A custom web application can help solve this problem.

Customization automates workflows so there is less chance of manual compilation. For example, a custom CMS might auto-generate a report that has all the information you are looking for in the monthly report. This level of detail simply doesn’t exist in out-of-the-box solutions. Hence, you can automate workflows that makeup business processes.

Secondly, you can start streamlining your business processes by offering users access to data and information in a format they can use effectively. Organizations track and store a large amount of data and produce a continuous flow of new content. Hence there are different tools to measure different types of data. For instance, Google Analytics track website data and CMS like WordPress to publish content. 

These tools provide streamlined access to data and the ability to create and publish content. But, most businesses have not figured out the value of these types of tools. It is possible to create a report automatically to accelerate your reporting workflows. However, with custom app development, you can easily enhance the business process.

4. Security

If you have a custom app, your data is more secure than if you are using an out-of-the-box solution. This is because you are not a major target. If your software is hacked, they get your data which is a major concern. But, if an out-of-the-box solution is hacked, they get all their clients’ data. How many hackers would be interested to break into your organization’s software? Not too many. That too when for the same amount of work and risk involved, they can get access to maybe 100 or 1,000s of companies. Having said that, the odds of your software being hacked is once or twice in a year. On the other hand, most solution providers are dealing with potentially hundreds of attacks daily. 

5. Leverage Technology Investment

Lastly, custom app development can help businesses leverage technology investment by making use of already existing tools. The issue with investing in new tools is that employees don’t want to use them. Adopting new technology is always a challenge. Even with an intuitive platform, there is always a learning curve for some users. Getting your employees fully up to speed is a long-time investment that has to be managed. When you develop a custom app, technology adoption is seamless:

  • Systems and interfaces work the way they are supposed to.
  • The style of work stays the same.
  • The tools look familiar so the UI matches their expectations.

Importance of custom application development for Better User-Experience

Let us now focus on the importance of custom app development for an enhanced user experience. 

1. Enhanced Productivity

The idea behind custom app development is to be customer friendly. The main aim is to create products that seamlessly integrate the requirements and workflows of the business. If everything is built to cater to a particular organization, adjust the software to their existing demands and requirements rather than imposing a new solution.

A simple way to serve the user is to create intuitive menus, logically organize functions and use company-specific naming conventions. Getting into the user’s current know-how is a way to reduce errors and make them more productive. It also improves their acceptance of the software since it makes them feel more comfortable.

2. Learning Curve

If the app looks and feels user friendly, follows protocols and requirements, it can provide a better learning experience for the team. It can help you save time and costs on training and facilitating the straightforward implementation of the new software. This helps because most businesses are reluctant to software shifts because of the downtime caused by learning new software. 

3. Brand Recognition

Branding is an important aspect of internal and consumer software applications. For consumer software, for instance, a banking application, the UX dimension is the brand’s business card and part of customer service. A well-designed application works as a catalyst for customer loyalty. UX failure on the other hand means losing valuable customers.

For internal applications, UX can simply transmit the organization’s mindset to your staff. The logical organization of items will enhance their response times. For instance, a custom app for a call centre can suggest answers that follow the company’s tone of voice. 

4. Credibility

A custom application shows that the business cares about its clients and is devoted to offering employees the best tools to fulfil their job. These solutions can be expensive and take time to implement. However, once it is implemented, it shows the company’s commitment to fulfilling its business goals.

Customers pay a lot of attention to the details, and good UX can drive them to more sales. HubSpot shares that 97% of a customer’s decision is backed by the product’s experience. Now, as existing customers can be your brand ambassadors, it is important to impress them. 

5. Increased Sales

All the reasons above come down to offering a better tool for your staff and customers. The bottom line is always measured in sales. At the end of the day, your sales figure will show how efficient your product is. Good custom software with impeccable UX can reduce processing time for your customers, increase value for your shopping carts, offer more transactions for a retail banking app. 

Final Thoughts

There are various benefits to custom app development. With complex internal systems and specialized organizations, customization is becoming a norm. However, custom doesn’t always necessarily mean expensive. By utilizing existing software and customizing solutions, you get various customization advantages without a considerable cost. For most businesses, it is about choosing a software hub and then customizing software applications. To maximize your software development, it is difficult to look past custom app development. Let us know if you have a custom app development requirement and Nimblechapps will be happy to provide you with a free quote.

Websites help you offer a strong digital presence and build a reliable identity in the target market. There are hundreds or thousands of companies providing the same products/services like yours. How will your target prospect decide that your organization is better than your competitors? The answer is a well-designed website. A dynamically designed website is the perfect solution to grow your market share by attracting potential customers. It is a 24x7 salesperson that interacts with your clients, customers, or prospective buyers. Users can understand your products/services, experience, contact details and more.

Website design and development is crucial but it may not be your core strength. To deliver a high-quality website, you need web design and web development experience. Or you can hire an agency that provides web design services

A custom web development company like Nimblechapps has a consistent workflow that provides efficiency in website development at a cost-effective rate. As a professional development company, we follow a dedicated website development process and we will share it with you. Our website development process is an extensive look into how we break a project into intuitive phases. 

The exact structure of our process has evolved over the years, which has brought us to the format in the infographic below. You do not need to necessarily follow the same process to achieve success. But, following a detailed process will provide you with better results in the long term. Let’s check our web design and development process in detail:

 

1. Discovery Phase

The most important part of any web design process is to figure out client requirements. All other steps are based on this particular step. If you falter at this step, chances are you won’t succeed in getting the software right. The aim of the website, the goals, the target audience - it is important to discuss these with the client to identify the requirements are crucial. In the initial parts of the requirement discussion,  try to organize as many meetings or calls as possible to get a clear picture of the requirements. Also, bear in mind, the more detailed this stage will be, the more precise the cost and time estimation will be. 

2. Simplified Requirement Document

Once your team gathers the requirements at a primary level, it needs to be documented. A good business analyst aims to identify the business requirements and then translate them into an SRD or BRD (Simplified or Business Requirement Document) that would be a starting point for the development process. 

SRD should always be precise, unambiguous and easy to understand. It is the bible that developers will go back to when they face any development issues. Hence, it must contain details and breakdowns where necessary. Try to include as many possible deliverables and constraints as possible.

This step helps provide a smooth website development process without exceeding cost and time constraints. The entire website development process must stick to this document and any new changes will need extra effort, in terms of time and money. 

3. Website Development Planning

Once you know what needs to be developed and have detailed documentation of the same, the next step is project planning. Before the coding starts, it is critical to identify the tasks and manage the allocation of resources. This step consists of:

  • Wireframing
  • Defining website architecture
  • Choosing the technical stack
  • Milestone bifurcation
  • Identifying resources and cost estimation

The primary step of planning must begin with wireframing and understanding the website architecture. It is crucial not to begin designing or developing a website without a wireframe and sitemap.

A Sitemap is a hierarchical list of all the website pages and it assists the development team to work. The designers and developers get a clear understanding of the structure and the total distribution of pages in the website. Without a sitemap, your website will be clearly unorganized and messy.

A wireframe is an ideal way to visualize website design at the structural level and is important to identify any usability issues. It also assists in visualizing the user journey and choosing suitable UI elements. Basically, it is the foundation of your website and if you have a weak foundation, your website will collapse sooner or later.

Project planning is based on everything needed for successful project completion. Project planning helps in the proper utilization of the resources and ensure that the time allocated for each phase is utilized properly.

4. Design Phase

Good design doesn’t mean how it looks, but how user friendly it is. Your website design is more important for conversions than you think. Once the wireframes and website architecture are sorted, the design team will start working on the visual elements.

In this phase, the design team starts working on the visual identity of the brand. It is possible to visualize how your website will look. The website layout, the screens, buttons, headers and footers, navigation, photos, videos, and other elements are included in this phase.

As mentioned above, the design team needs to keep the target audience in mind and design the website accordingly. The website layout has to be discussed with the client and customized according to their preferences. 

5. Development Phase

Once we have designed the UI, we need to start working on the development and convert your static webpage into a functional website. Basically, there are two parts to software development:

  • Front-end Development - It is also known as “client-side” development. It is something that the users see and interact with on the web browser. The primary factor here is user interaction. Essentially, the front-end developers do not design the website but are responsible for bringing the design to life. They use all the static elements and convert them into a dynamic website.
  • Back-end Development - This part of the website is not seen by the users. The backend communicates with the front-end and shares information so that users can work with the website features. The backend development team ensures that all the business logic and data storage is implemented. This step includes Database creation, API development and integration and Security checks.

6. Testing and Deployment Phase

A product should be thoroughly tested before deploying so that the production is not threatened by bugs. Hence, having a proper, streamlined testing process is important. A website must be thoroughly tested before making it live. 

Website development companies use various types of testing methods like User acceptance, Beta testing, Functional and Performance testing, White box or Black box testing. The idea is to get rid of bugs that might affect product quality.

Once you receive a green signal from the testing team, the code is sent to production. Ensure a re-test on production too. Always maintain a staging server backup so if there is any issue after deployment, the backup can be used to restore production.

At Nimblechapps, we carry out intensive testing after every milestone. If the bugs are identified early, it is easier to fix them rather than fixing these bugs when the whole website is live. It will help you reduce web development costs significantly. 

7. Maintenance

The web development process doesn’t complete with deployment. Maintenance has an integral role to play in the complete web development process. The aim of maintenance is to modify and updating software apps to correct bugs, enhance capabilities and include features to enhance system performance.

Any changes or modifications will be considered as a change request and will not come under free maintenance. However, bug fixes and patches will be included in this phase. Nimblechapps provides 60 days of free bug support. 

 

Content is as crucial as the look and feel of your website if not more. It drives search engine results, boosts traffic to your website and launches you as an industry leader. Today, the quality and quantity of content decide your ability to leverage content for better results. This is where you will need professional SEO services from Nimblechapps as we offer exceptional content writing services. SEO content is different from normal content as it is optimized for top results on search engines. Writing quality content for SEO needs an analytical point of view and empathy. It is important to find keywords with a high search volume and are searched for by the target audience. 

Content Optimization is the key to success for a digital marketing professional. Every digital marketing strategy starts with content writing and optimization. It is fair to say that content quality leads to a higher rank in the search engine page results (SERP). Hence, every content writer must bear in mind that there is more to SEO than keywords. In this article, we will discuss the basics of content optimization that makes a quality content. Following these tips will help you to embody the voice of your audience and answer their questions accordingly. 

How do I start SEO content writing?

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It is not always about the right keywords, but the answer is not that complicated. In this article, we will break down the parts which matter the most for an SEO copywriter. There is no secret to writing SEO-friendly content. Though, SEO copywriters often complicate the process and steer clear of their goal. The final goal is to help your clients make money. You must bear in mind that writing for search engines is different from copywriting for email or your social media. Follow this 4 step guide for SEO content writing:

  1. Use of primary keyword in the page title: This should be quite easy. If something is crucial, the title of your page must have the most important subject to indicate what the page is about. 
  2. Make use of the most critical keywords higher up in the content: SEO experiments display a great correlation between the rank and placement of keywords in the body of the article.
  3. Use a variety of keywords in your content: It is not possible to write an article with a single keyword and expect it to rank. Search engines need a variety of signals that show content relevancy. Hence, keyword variations are the best way to show Google how it should determine your content.
  4. Study competitors with quality content: It is the most suitable way to learn what Google is favoring. Take a look at the type of headers, word count, the use of bold and italics, the number of headers, images, videos etc. Try to tweak your content according to this study and you are good to go. 

So what is the best way to write terrific SEO content? It is best to understand what your users and search engines are looking for. This is an intuitive process as long as you identify a few key principles. 

Tips for SEO Engaging content in 2022

Let us now take a look at some of the best tips to write engaging content in 2022 and beyond.

Keyword Research & Technical SEO

Before writing a blog post, it is crucial to identify a keyword that is searched for by your target audience. The content becomes SEO content only when it is optimized for a particular keyword/s. To find desirable keywords, it is important to identify your niche. Once the niche has been determined, it is best to compare your own offer with other brands (competitors).

When you undertake competitor analysis, you find high-quality keywords used by searchers who are your target audience. Lastly, you will get a list of high-quality keywords used by potential customers. 

Sub-Keywords

Once we have a primary keyword, you can move on to the next step. How do you write content which ranks in the top search results on Google? The easiest way is to take a close look at the top 10 results for your keyword. Google Suggest instantly provides more sub-keywords in the search bar. It is best to be attentive during this stage. Google makes use of these sub-keywords to let us know what challenges are faced for the primary keyword. The use of these keywords will determine your content, as explained in the following step. 

Assess Search Intent

Simply including keywords into texts is not enough to rank in Google. Simultaneously, you have to meet the search intent for content. It means you have to answer those questions that users link with the identified keyword. The sub-keyword extracted from Google Suggest provides the first direction for our text. It should definitely be included in your post. When researching the top results on Google, it is critical to pay attention to the form in which the content is written. Once that is done, you can compare the results from the search. 

The headline always reveals what the content is about. The three results for the keyword usually include references to the time of year, places to visit and general advice. Also, Google Suggest already informed the search intent at the beginning.

Prepare an Outline

Preparing an outline means doing keyword analysis and content research simultaneously. It is crucial to outline the blog post in advance. As when you start writing, the structure will help you stick to those points. According to our knowledge, a majority of informative blog posts on the internet follow a similar pattern. You can use a template to structure your content. 

As we discussed above, every SEO blog post has one or more focus keywords. A good blog post generally focuses on these keywords and builds everything around it. Every SEO post typically answers three basic questions: What? Why? And How To? It is important to use heading and subheadings to create a neat structure. Once the framework is set, you can start the actual work of writing your blog post.

Write a Draft

Thanks to our previous efforts, we don’t begin from scratch on a white page during the initial draft. You will now have access to the keywords and outline in front of you. It is easy to understand where the text will go, now it is time to fill it with content. The good thing about the first draft is that it doesn’t have to be perfect. It is an amalgamation of all the data that has been collected. The crucial part is that we start writing the SEO content from start to finish. You will get enough time to make changes to it at a later stage. 

The article will be composed of three parts: Introduction, body and conclusion. The introduction must be powerful enough to engage the reader and invite them to read more. The body will include the answer to the three questions. What is the “keyword”? Why is “keyword” important? And How to deal with “Keyword”? The conclusion part should be a fitting end to the article. Make sure you keep an eye on the introduction and close the loop in the Conclusion section. You can add links to your product/service pages in this section.

Revision

The first draft is ready and now it is time to revise it for any errors. Give at least one night before you start working on the revision. Then take time and go through the whole content step by step. You must check the following points:

  • Have I met the Search Intent? Go back to your initial research. Always ensure that the content answers the exact questions Google is asking related to the keyword.
  • Keyword Placement - As soon as the content is checked, recheck if you have included all the critical keywords. There are millions of blog posts on the world wide web that don't get ranked. The reason is that Google is not able to match the content against any crucial search queries. You can prevent this by adding the most important keywords in the text and headings. 
  • Spell Check - It takes time to build trust with your audience. It can be shattered quickly if they find random spelling mistakes. We use Grammarly to check our content for spelling and grammatical errors. 
  • Invest in an Editor - You have spent enough time researching and writing the content. It will always be difficult for you to find mistakes. It always helps to have another pair of eyes to review and edit the content to dish out quality SEO-friendly content. 

Write Descriptive Posts

SEO of content is not just limited to keywords and search intent. Search engines track the time a user spends on your website. The longer that person stays, the better it is for your search engine rankings. To provide a better flow, you must include images, videos and call-to-actions at frequent intervals. 

Work on Your Metas

Before you post your content for the world, it is important to define the Meta Title and Meta Description. Think about the following points:

  • Must use focus keyword once
  • The Meta Title should not exceed 70 characters
  • The Meta Description should not exceed 160 characters.
  • Numbers, questions etc. increase the CTR (Click-Through-Rate).

Once you define the meta title and meta description, it is time to post your content by hitting the Publish button. Congratulations on a successful blog post.

Conclusion

Contemporary SEO content should look to please your target audience. Content that provides value to the readers will be successful for your brand. Google knows better about your target audience than you do. Google’s primary aim is to provide users with what they are looking for. If you can help the search engine, it will help you get to a higher ranking on the search engine. Writing good SEO content is an art and it needs patience and hard work. We at Nimblechapps, are not your everyday SEO company. Digital Marketing for us is not about placing keywords or driving traffic using paid ads. We implement content marketing strategies with a goal to target only people interested in products or services similar to yours. If you want to take your writing to the next level, contact us today.  

The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.

Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media. 

Current Social Media Marketing Trends Most Agencies are following

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Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers. 

Influencer Marketing

Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns. 

Social Media for Customer Service

Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help. 

Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner. 

Use of Stories

Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.

Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs). 

Alternative Platforms

Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.

One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.

To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience. 

Augmented Reality

The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media. 

7 Social Media tips and Predictions to look out for in 2022

1. Micro-Influencer Marketing

Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.

We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic. 

2. Artificial intelligence

Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:

  • Email marketing
  • Keyword research
  • Content optimization
  • eCommerce transactions
  • Product recommendations

Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.

At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond. 

3. Agile Marketing

Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:

  • Reviews
  • Games
  • Quizzes
  • Videos
  • Surveys
  • Contests

4. Voice Search

Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.

As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.

5. Live Streams

Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.

With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too. 

6. Short Video Content

It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.

7. Data Protection

Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023. 

Conclusion

The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.

Google revealed that they have changed how titles are created for search result listings. It was only last week that Google launched a new system of generating titles for web pages. Earlier, Google used the query keyed into the search box when creating the titles. Now, Google will no longer use the same query to create web page titles. Generally, it describes what the page is about irrespective of the particular query. It is usually the content that is placed in <H1> tags, within other header tags. Moreover, it is enlarged and highlighted through the use of style treatments. 

Title tags are still relevant for a majority of web pages. Google confirmed that around eighty percent of the results will have the usual HTML title tags. HTML title tags are most commonly used as per Google. Why is Google changing the title tags? Google announced that this update is meant to provide readable and accessible page titles. In some instances, Google may include website names where it is helpful. In other cases, when coming across a lengthy title, Google picks the most relevant part of the title.

Google Algorithm Updates 2021

Earlier in June 2021, we published an article on Core Web Vitals - which was a comprehensive guide to create a better user experience. 

What is Google's Web Page Title Update?

Google is now informing the general public “How They Generate Titles”. This is actually phenomenal, but we may need to work on a few things. This will be used mostly for On-Page content. Google’s Danny Sullivan posted on Google Search Central saying: “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query”. 

As it was noticed in live search engine results, Google’s new method for creating web page titles has been thoroughly documented. Earlier, the Meta Titles of a page would change depending on the keyword searched by the user. This won’t be happening going forward. Google’s new algorithm will fetch and create titles from the content it feels relevant to the user. Essentially, Google is making use of text that users can see when they visit a web page like H1. 

You might have a question, why does Google search for the title in the content when there is a title provided already? This is because title tags do not always describe the page. The title can be too long, keyword stuffed or a boilerplate. Google recommends you to create exceptional HTML title tags. Out of all the ways used to create titles, content from HTML title tags is most likely used by Google. 

How title tag update has caused fluctuations in website traffic & conversions?

Now, let us find out how the title tag update has caused a disruption in website traffic and conversions. 

Google is not displaying publisher title tags for around twenty percent of search results. This is also known as SERP and SEO specialists around the world are not happy with this update from Google. It stems from the fact that these websites have started losing traffic due to poorly written titles in the SERPs. 

Google Title Tag Update Fatality

Popular search marketer Lily Ray tweeted about a fatality due to Google’s update. She remarked that clicks decreased by more than 60,000 in the last week or so. Interestingly, the website did not lose ranking and the position too remained the same. This means the website lost traffic due to Google’s title tag update. She termed the whole phenomenon as Google Titlepocalypse.

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Incorrect Location in Title Tag

Tons of complaints have been registered against the title tag update. So, Google began a Webmaster Help Forum thread where users can discuss bad title tags in SERPs. A business owner with a local site remarked that Google was rewriting title tags and using the incorrect location. It is not good to have an incorrect location in the SERP title. This is because a user will not click on the result when it shows a location that is not the one they are looking for. The discussion forum states: “Hello, the latest change to titles is not properly representing the ‘brand attribute’ of the title. You are appending - AAA Northern California regardless of the location of the search. This business operates in multiple states outside of the Northern California region. CTR has dropped significantly in these instances.” 

Google Skips Health Related Titles

If there is one thing where Google erred the most is the implementation in Healthcare. The Title Tag update has seen the worst implementation which is worrisome. Google is including the word “vaccination” in the title for pages that are around a disease but not about the vaccination for the illness. 

Capitalization Mistakes

Search marketer Jennifer Slegg too tweeted about the search engine adding the incorrect capitalization in the SERP titles. This results in a weird looking sentence with lowercase words merged with upper case words.

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We checked the code of the web page and the combination of lowercase and upper case in the title doesn’t exist on the page. The weird looking appearance of the title in the search results is all thanks to Google’s faulty algorithm.

Tips to Optimize Web pages as per this update

Titles are important to provide users a quick insight into the content of a result and why it is relevant to the user. It is always the main piece of information used to decide which result to click on. Hence, it is crucial to create quality titles on your web pages. Some important tips to manage your titles:

  • As mentioned above, ensure each page on the website has a particular title mentioned in the <title> tag.
  • Create descriptive and precise page titles. Avoid unclear descriptors like “Home” for your home page, or “Profile” for a particular user’s profile. It is best to avoid long titles, which might get shortened in the search results.
  • Try to avoid keyword stuffing. At times, it is better to have particular keywords in the title. However, there is no reason why the same words should appear multiple times. A title like “Web development, web development company” etc. doesn’t help the user. It is also known as keyword stuffing. This can make your results look spammy to Google and to users. 
  • Best to avoid repeated titles. It is crucial to have different, descriptive titles for each page on your website. Giving a title “Best products for Sale”, on an e-commerce website doesn’t help differentiate pages on the website. Even long titles are bad for the website. The ideal option is to use a concise title and use the meta description to depict your website’s content.
  • Brand your titles, but keep it minimal. Your website’s home page is the perfect place to add some  additional content about your website. For example,, “ExampleDatingSite, a perfect place for single moms”. Though displaying the text in the title of every single page on your website affects readability and will look repetitive if several pages on your website are displayed for the same query. So, it is best to include your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter like a hyphen, colon, or pipe etc.

Final Thoughts

There are various issues reported by the marketing and SEO community that it is possible that the Title tag algorithm update was not comprehensively tested. Google has hundreds of search quality ratings. You would feel that some of these mistakes might have been avoided especially in the health and safety sector. If you need further help understanding Google updates, you can get in touch with Nimblechapps,a professional SEO company in India

 

Converting web design files into HTML, CSS, or JavaScript is the norm for all front-end developers. However, a part of this work doesn't necessarily fit into a tutorial on any topic. A front-end developer breaks down a design and figures out how to turn it into a proper build. It may not be necessarily included in any course curriculum but is meant to be learnt while on the job. 

Learning how to code a website can be an overwhelming task. It is even more challenging if you are not comfortable with programming languages. However, learning how to code a website is simple if you use the right guide. In this article, we will look at simple web design for beginners with an HTML page template. It is one of the easiest ways to code a website. This process will help you save time when trying to develop a dynamic website for your visitors. 

Design Evaluation

Before we start coding, let us try to understand the ideas instilled in the design. Ideas can further divide into a few segments, and we want our final product to showcase all these ideas. The segments that we commonly use are:

  1. Layout-level patterns - replicating layout ideas and the entire grid.
  2. Element-level patterns - headings, text sizes, fonts, icons, button sizes.
  3. Colour palette - the name is enough
  4. Structural concepts - the organization of sections apart from the layout.
  5. Everything else - ideas present in a single component. 

Illustrating the patterns in this manner is essential to understand our CSS approach. It also helps choose suitable HTML elements and start conversations with the designer or other team members. Accessing the design source files, sections, and layers will help you understand the designer's thinking. It will come in handy when you want to discuss particular areas. 

A step-by-step guide to turning design into codes

This section will show how you can optimize your design-to-code process and make it easier for your team to follow the process. We have listed the process to assist designers design for the end-user and the developers to get their work done in the most efficient way possible. Let us find out how:

Dev Team Inclusion from the Beginning

We are not saying that developers should interfere with everything going on in the design phase. But, including just the lead developer from the design phase is enough. In this way, the designer will be aware of the limitations depending on the technology used and the timeframe available. For instance, it isn't easy to stick to a single design in Android applications. The designers have to be reminded to think about Android specifications, so there is minimal design rework. Or, the final result will be an application that doesn't look and feel right when compared with the original design.

Some frameworks include pre-existing font icons with set components and distinct layouts along with margin settings. For example, the dev team will use Bootstrap and as a designer if you start working on the design without this information. This means there will be inconsistencies like margin settings in your artboard that are different from the margin set in Bootstrap. The designer must know which framework will be used to develop the code to make appropriate design decisions.

Responsive Templates

For all new projects, designers must always have three different templates for mobile, tablet and desktop. This is the least that any design team could do. Sometimes, a developer gets a design with single screen size, and the requirement is to build a responsive website. This will waste precious time of the development team, and it will not go well with your client. 

At Nimblechapps, we design on a grid system, as you can easily create multiple screen breakpoints. Simultaneously, it enables you to respond to screen sizes slightly smaller or larger than your breakpoints. If you want to take this one step further, you can start using Auto Layout. It is an essential Sketch plugin that will be a blessing in disguise for your design team. The tool enables you to design responsive layouts for all screen sizes by changing pixels into percentages, which the developer can export into HTML. 

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Create a Design System

If you do not have a design system, it indicates that your design will have some irregularities to an extent. The unclear design will not please the development team, as they will have to build messy, complex components to honour that design. This also means that you are wasting the development team's time which could be used better. Moreover, further development changes will be complex, and you will need to maintain a heavier code base. Alternatively, a uniform design system will help you keep the design and development team on the same page. 

A design system is an extensive list of the reusable components and layouts organized, each serving a specific purpose. It helps ease out the future UI and UX changes too. These are the things you should pay attention to when creating a design system:

  • Style Guide - It is the canvas on which a design system is built. It consists of a colour palette, fonts, icons, CTAs etc, in your design. Without the style guide, it will be challenging to develop a uniform design for the project and add to the development team's frustration. 
  • Naming Conventions - Each layout, component, asset and file should include a uniform label. It is best to avoid using generic names and labels. It is better to name the labels based on their function.
  • Offering all possible states - It is good to ask instead of guess. Check all the error states, validation messages and disabled states for inputs and buttons that a user can come across. 

User Flow

You are not just handing off the design screens to the development team; you also hand over the user flow. If you are not able to do it, it means you are making their work harder. If a designer is lost in the design, the development team will share the same feeling too. Story narration means informing the group what happens when a user clicks on a button, why they do it, what happens when they do it etc.

The development team will use this story to plan their strategy to build the app features. Hence, the design team must link all the screens together. You must not think that the development team will figure it out. If it needs to be done in a particular way, then they will need to be told as they do not mind readers. For design, tools like Figma or Sketch can be used to link your screens and create a working prototype.

As a developer, you will hardly get any animations that go along with the design. It is crucial to understand that animations are not an add-on but are an essential part of usability. Developers can use CSS animations instead of JavaScript ones as they are lighter and perform better. 

Auto- Generate Visual Specifications

For a developer, it is always tough to imagine why a designer would hand off a project without using a tool that enables them to see the specifications for a particular component like margins, paddings etc. It is easy to auto-generate these specifications in a tool like Zeplin or InVision. It is easy and assists the developers in not wasting time doing pixel-distancing. And it is pretty common not to use this option or to forget about providing them proper access to see those specifications. 

Assets

A designer should consider two things when it comes to assets:

  1. Store assets in a single place using a tool like Zeplin.
  2. Add SVGs whenever and wherever you can.

Maintain a Checklist

Many times, a product manager has to remind the development team about the last-minute design updates. It can be avoided by making a list of all the features and case scenarios included in the design. This happens when it is not adequately documented in the user flow or the design system. 

Conclusion

If you can't follow all or any of the above steps, it is not the end of the world. You can start by implementing some of these methods in your projects (one at a time). Even a single good practice will improve the collaboration between a designer and a developer. The guide has been created for ease of translating the design into code. A final recommendation from our side, we at Nimblechapps love doing post-handoff meetings, including all the stakeholders. This includes the project manager, the developers and the design team. 

Typically, the project manager and the development team conduct timely meetings, but they focus solely on meeting the deadline. The design team in this meeting can compare each product build against the final design. Moreover, they can also identify what practices could be implemented in the future. Let us know what you think about this guide? Do you follow a specific design to code guide in your business? We would love to hear from you. 

The COVID-19 pandemic has changed our daily lives. Social distancing norms and pandemic induced lockdown have changed the way we connect and engage with our peers. It has shifted our focus to find alternatives for communication and entertainment, and hence it has enhanced the digital sector. The digital media industry has received an incredible boost in the last few years. A study from October 2020 states that more than four billion people use digital media channels every month. One of the most recent entries in this genre is the Clubhouse app.

The Clubhouse app has started a new era in social media by an invite-only model. We checked out the app and want to explain how to develop an app like Clubhouse. In simple words, Clubhouse is a live-streaming audio-chat app. In this app, users can readily listen to the discussion of others or can start their own conference. The Clubhouse app became an overnight sensation when Elon Musk used it and the active users became 2 million. In this article, we will discuss the Clubhouse app and how much does it cost to build an app like Clubhouse.

Tips to develop a Clubhouse type App

The popularity of Clubhouse can be linked to its simplicity. The application has features like feed, rooms, clubs, search and profile, but they are just enough to make thousands of people want an exclusive invite. Now, let us check how to add that type of functionality:

Onboarding

Clubhouse creators tried their level best to make users comfortable with the app. You begin with a Welcome page and start with your profile setup:

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There are two options: “Get your username,” which will put you on the waiting list for time being or you can choose the “Sign in” option if you have an invite. Here, if you receive an SMS code, you use this code to begin registration. Interestingly, Clubhouse provides integration for both Instagram and Twitter, used for sign-in or for searching people you know. If you wish to enter your information manually, you can add your name and make a Clubhouse username. 

Clubhouse Invitation

This invitation feature has to be one of the most important features of a Clubhouse like application. This is because it provides a sense of exclusivity. As a Clubhouse user, it is possible to send invites to two other people:

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Typically, there are three ways a user can participate in Clubhouse:

  • Register on an online waiting list.
  • Get an invite from a Clubhouse user.
  • Buyan invite.

There are rumours that you can buy or sell Clubhouse invites on eBay. The price can vary from USD 30 to USD 20,000 according to an NYTimes report.

Clubhouse Feed 

The feed includes events hosted by people and clubs you follow.

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Just like other social networking mediums, the feed contains two distinct lists: one for upcoming events and the other for the ones coming up later. It is important to have a simple feed functionality to build an app like Clubhouse.

Clubhouse Rooms

For this step, you have to tap the “start a room” option. Basically, there are three kinds of rooms like Open, social and closed. If you want to start a session, it is possible to create a room with a basic architecture including a list of speakers, search options, “raise hand” and “leave quietly” buttons. 

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If you are not the host, you will be on mute, to begin with. The moderator can then decide which of the participants can participate. You can sit quietly and speak only if the host wants you to react. If the host invites you on the stage, you can mute or unmute your microphone to become a speaker. When you start a new room, you will be the host/moderator by default.

Clubhouse User Profile

The user profile is quite simple and features a picture and a short description of the existing users. It will be that simple and leave the rest to your imagination. During conversations, users tend to swipe profile pictures to express themselves.

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Clubhouse Clubs

Every Clubhouse user can create a club once they have attended three-room conversations. In your club, you can host private or public groups.

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The club structure is basically just like every other feature on the Clubhouse app. Every club consists of a club name, logo or image, a short description and members. There is a “Follow” button; so once you follow a club, you will get notifications when there is a conversation that you can participate in. 

Clubhouse Search

If you are looking to develop an application like Clubhouse, the search feature must be your top priority. In the application, you can look for users and clubs by their usernames, and for conversations using particular topics. It is also possible to conduct a search within a room during a conversation.

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What is the estimated cost to Develop an App like Clubhouse?

To answer your question, a basic social networking application can cost you around $60,000 -75,000 and the development time can be between 9-12 months. Please note that this calculation is done on the basis of an average developer rate of $25 per hour in India. If you wish to add more complex features, the cost will increase. A complex social media app can cost around $200,000 and the development time can take more than a year.

Here are some of the main reasons affecting the total cost of Clubhouse-like app development:

  1. Size and location of the IT company - you may choose to develop the app in-house or outsource it to an experienced mobile app development company. It is best to hire a remote development team that has the skill and expertise to handle such projects.
  2. Complex Features - The more features you have, the higher the cost and development time will be.
  3. Infrastructure and APIs - If your app will have a lot of incoming data, the back-end will have to be planned to make sure there is quick scalability.
  4. UI/UX Design Complexity - The cost will depend on the number of screens, distinct elements, total custom illustrations, animations and more.
  5. Branding - If you want to include multiple logo variants and other branding, it will add to the cost of the project.
  6. Number of Platforms - The cost is different depending on the need for a native or a hybrid app, and the total number of platforms to be targeted.

How is developing a Clubhouse type app beneficial for business?

As a business owner, how can you take advantage of Clubhouse or social media apps with similar features? Let us discuss three main advantages of apps like Clubhouse for a business:

Grow Your Business

Clubhouse and other voice-chat applications enable you to develop a group of users who can be your potential customers. You can start by attracting them to your app with quality content related to their industry and display your expertise. Once they identify you as an industry leader, they will be likely to do business with you. 

Reach out to a Wider Audience

Compared to other audio-chat applications, Clubhouse provides a stage to share your ideas and information with a wider audience. You can share your ideas with a max of 100 people at a time on Zoom and 1,000 people on google Meet. This when compared with the 5,000 user limit is an important upgrade. 

Connect with like-minded people

It is the perfect opportunity to connect and interact with people from your niche. With the range of topics discussed on the app daily and the variety of experts on the platform, you can always find the right person for any situation. Whether you are hiring for your next project, looking for a collaboration or a new partner, building a Clubhouse like app provides endless opportunities to do that.

There are chances that soon we might see many alternate voice-chat apps coming to capture the market but Clubhouse will always reap the benefits of being the first of its kind app. 

Wrapping Up

Clubhouse is a unique application that has shown great possibilities to become a pathbreaking app. Hence, tech giants like Facebook, Twitter, Discord etc., are also looking to build a similar app which will be their answer to Clubhouse. But, if you simply copy Clubhouse, you will need to fight for the users’ attention. It is the perfect time for you to launch your own Clubhouse-like app in the market. Find a suitable App Development company for your app and start the app development process now. 

The gaming industry saw exponential growth in the last few years and continues to grow due to the COVID-19 induced lockdowns and limited outdoor activities. These monumental changes impact the demand for outsourcing game development services. It is imperative for game development companies to hire professional game developer or designers as there is cutthroat competition. 

Mobile games have always been a profitable business. Even records show that revenue from the video gaming industry is much more than any other entertainment sector. For instance, the overall box office revenue was about USD 42.5 billion in 2019 and video games garnered an impressive USD 120.1 billion. That is almost three times. These numbers are enough to prove why businesses are interested in game design and game development.

Developing a mobile game app is different from building a standard application. It takes a different approach and skill sets. Hence, it is important to hire a mobile game development company after considering all critical factors. In this article, we will offer you an extensive guide into mobile game development and tips to hire a game development company in 2021.

Reasons to look out for an outsourcing game development company -

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Outsourcing development is to hire the professional services of a third party to work on your project. Before you start outsourcing your projects, it is important to understand the benefits of outsourcing game development. Let us find out.

1. Cost-Efficient -

The primary reason for outsourcing is to build the game in a cost-efficient manner to save money. It helps to get the job done with cheaper labour from countries like India, China or the Philippines. When you do not have enough resources to fulfil a project, instead of hiring new developers, you can outsource to resources for a short period of time. 

2. Time Consuming -

Irrespective of the studio size, outsourcing enables businesses to create and nurture a huge team of game artists, designers and developers. Hence, it takes less time to develop a high-quality game. Alternatively, recruitment of new resources takes time in interviewing, onboarding and training. This impacts the production delay where outsourcing saves more time which can be utilised to improve your game content. 

3. Employment Flexibility -

There is always an amount of flexibility when working with outsourcing companies. You can hire them on a monthly basis or on a project-to-project basis. It enables you to increase additional resources when you require them and can also release them once the project is completed.

4. Risk Management -

Those times are important in your business when your best game developers leave for better opportunities. Outsourcing can solve this problem without any issues. This is because outsourcing helps you bring good developers to your team depending on your budget and project requirements. It helps reduce the risk of your staff management. 

X-tips to Find & Hire a Game Development Company in 2021

Finding an experienced game development company can be a daunting task. But, there are many efficient ways of finding and hiring a skilful game developer. 

 - Knowledge of Different Game Genres

Having knowledge of multiple game genres is an unbeatable skill set. Prominent 2D and 3D unity games are changing the gameplay. Players display their actions and reactions depending on the genre. A variety of genres are being used by game developers to design the theme like:

  • Role-playing games (RPGs)
  • Simulation
  • Chance
  • Puzzles
  • Strategy games

It is crucial that the game developer has experience in multiple genres. They can easily determine if a game fits into different genres or an established theme. The developer needs to break down the sub-genres to build interactive experiences.

 - Works as a Team

Game development is not just limited to the right tools, ideas or strategy execution. It is about scouting the right people that can work in tandem with other team members. A game development team includes multiple skill sets and expertise. It is a shared vision of all team members working together to achieve a goal.

Each player is different in terms of work style, skill set and perspective. It is crucial to understand the team size, structure and realize the vision of the team. The team should be able to work depending on the project requirement and time constraints. The team members should be able to work on their defined roles and accomplish individual and team targets.

 - Passion for Games

Skills can be taught but passion is inherent in an individual and cannot be taught. Is the developer passionate about developing mobile games? Passion, ability to go above and beyond, project completion within the timeframe - everything is equally important when it comes to successful game development. Professional and passionate game developers can go beyond their responsibilities to build path-breaking gaming projects. You are lucky if you are able to find such committed game developers with real knowledge and a deep understanding of their craft.

 - Creativity is Key

If your mobile game is missing creativity and fun, the gaming experience is incomplete. It is great to be able to build a game that is loved by users from all age groups. Any team members that you are looking to hire should be able to ignite that passion and creativity in the project. The game is successful only when the players are totally immersed in the gameplay. 

Graphics, design, art, content, sound etc skills are important to develop unforgettable games that people love to play even after years. You must make sure that the technical abilities balance the creative side to make games exciting for existing and new players too. 

 - On-going Support

Bugs, poor design and frequent crashes can be frustrating for players. These instances can make or break the game instantly. You cannot expect a game to have any bugs and crashes. At times, even players could find and report new bugs while playing.

Hence, the game developer should also be able to offer you ongoing support as and when needed. The goal of a developer is to offer optimum in-app experience while eliminating and bugs and reducing maintenance costs. A bug-free game provides a smooth experience and keeps players busy for a long time. An application with an attractive UI design can stand out amongst the tough competition. 

 - Communication Methods

Communication is crucial for collaboration. It keeps you on track and makes sure that the project flow is smooth. Hence, when you select a mobile game development company to hire, see if they can communicate with you effectively. This will allow you to provide feedback as and when needed and also get updates on project progress. If communication is sorted, you will get the same comfort as working with an in-house development team.

You must decide the mode of communication with the mobile game developers you hire. Top mobile game developers will have dedicated communication channels like instant messaging, emails, phone calls and video calls. They will be used as project management software, so you can stay on top of the project.

 - Previous Clients

When you look at the team’s previous projects, you can determine their design and development prowess. If they have worked with well-known brands, it means they are a reliable choice. Also, check if they have worked with projects similar to yours. If they have already done that, they will be able to accommodate your requirements.

Moreover, check out their client testimonials to know what clients have to say about their work and professionalism. A reliable team will have more positive reviews than negative ones. It is best to know about the core strengths of the game development team before you work with them.

Benefits of Hiring a Game Development Company

Now, let us check some of the main benefits of hiring a game development company.

  • Professional Goals

Professional achievements matter a lot for an app development company. It is even more important for people in the technology niche. With the help of a game development company, you can achieve professional goals in the best possible way. The game development company will be able to design and develop some products and services using the best available technologies. It is safe to say that everything will be high-quality and achieved without any major hiccups. Hence, a game development company will help the business achieve greater heights. 

  • Ease of Documentation

One of the main advantages of hiring a qualified game development company is that the documentation is pretty straightforward. The documentation offered in the game engine is quite easy to understand and implement. Moreover, there are simple working details offered to the clients which can be easy to understand. When you have the experience and expertise of a skilled game development company, it makes your task easier. 

  • Advanced Technology

For game development, you need high-quality tools and resources. Investing all the required resources for an in-house team can be expensive for a small business. By hiring an experienced game development company, your business can get access to expert game developers with high-end tools at a small price. In the end, you can get the advantages of advanced gaming technology without hampering your operating budget.

  • Better Management

When you are starting a new business, you may have to do maximum work to build your product, market it along with enhancements. These tasks are extra and on top of your business management like managing taxes, financial records and staffing. By outsourcing your game development, you can free up a lot of time so you can focus on the most important tasks and still have the time and resources to reach out to your target customers. 

Conclusion

Mobile game development is a promising niche of the entertainment industry. Companies can gain sizable revenues with a well developed and launched game. But, it also means high competition and greater investments. For cost reduction and building high-quality games, companies look to outsource their game development requirements. Hiring a game development company provides a number of benefits like cost reduction, scalable development, access to cutting-edge technologies and relevant experience. Due to this, businesses can get a game of high quality at a fraction of the cost. What do you think about outsourcing your mobile game development requirements? If you need any help with game development, contact Nimblechapps for a free quote today.

Developing a comprehensive website structure might seem forthright. But, that is not always the case and we will cover that in this article. Building a consistent website structure is to lay a concrete foundation for your online presence. If you plan accordingly, you will definitely achieve astounding results. There is a lot of content out there on these individual topics but we have tried to cover all the major points in a single post. 

You must be aware that almost all search engines are interested in how well our websites are planned. And if they are not meeting the desired standards, it will certainly not appeal to visitors and you will notice a high bounce rate. In this extensive guide, we will share tips on the dos and don’ts of content along with tweaks in your design strategy to improve your SEO and user experience. You can take help from a WordPress Development Services agency to create a user-centric website in 2021. 

How is website structure helpful for traffic improvement on the website?

We have worked with hundreds of clients in the last seven years and it is shocking to know how often website structure takes a back step. It is one of the most critical aspects of a website’s SEO performance and very few website owners realise the importance of having a proper website structure to improve their SEO. We will look at some of the major reasons why website structure is so important for SEO performance.

Better User Experience

When you remove the graphics, content, images etc, a great website design depends on having a great structure. Humans always look for a balance and feel great if they are able to put pieces together and search for things where they are looking. Hence, a great website structure is greatly satisfying for users. 

If your website is appealing to visitors then it is definitely appealing to the search engines and vice versa. This is because the Google algorithm utilises information from searchers to rank your website. If your website has sub-standard CTRs and low dwell time, it will definitely not perform well in the SERPs. A good website structure is crucial to decrease the bounce rate and enhance dwell time which will lead to better search rankings.

More Sitelinks

Sitelinks are a listing format in search engines that display your website’s main page along with various internal links below. 

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Sitelinks provide impeccable SEO benefits. They improve the navigation of your website, point users in the right direction, improve your brand reputation, enhance user trust, increase CTR and reduce the conversion funnel. 

Now, how to get sitelinks? You don’t just go to Google Search Console and fill out a few random fields. It is not possible to issue a sitelink request. But, the Google algorithm automatically rewards great websites with sitelinks. That is why it is imperative to have a good website structure. If the quality of your website structure is not good, you would definitely not receive any sitelinks from Google. And if that happens, it will cost you in terms of reduced traffic, less CTR and conversions.

Improved Crawling

Web crawlers crawl a website’s structure. The primary aim is to index the content in order to return it in search results. If you have a good website structure, it is convenient for the crawlers to access and index the content. Crawlers do not discover anything on your website by accident. Even Google has confirmed that there are pages on each website which their crawler might not be able to find and index. But, you can make their job easier by offering time sensitivity, crawling, indexing and sharing the pages of a website with a definite structure. 

Enhanced SEO

In the end, your website’s organization starts the way for SEO success. It is not wrong to say that without a good structure, you may never achieve good SEO results. Definite site structure provides your website with a great SEO foundation that will offer you loads of organic traffic. 

Set Clear Goals

If you plan your site structure then you must conduct research on competitors and keywords. It is one of the best ways to get a good foundation to plan your navigation and content strategy. By doing that, you get the idea of how much traffic you can expect on your website. If you are working on a new website then you must focus on the easiest keywords with the most search traffic. It largely depends on your language and area of expertise. If you are looking for a keyword in bigger markets like the US or Europe, then you must try to include keywords with more than 1000 monthly search volumes. 

However, you can settle for less if you are certain about the traffic you are expecting. When you are certain of the traffic estimation then you can shift your focus to conversions. Everything is interlinked, so you need to follow all the steps to achieve ultimate website success. 

An Ultimate Guide to creating a user-centric website structure

Now we will discuss how to create a user-centric website structure.

Plan Your Hierarchy

If you are developing a website from scratch, it is the best position to plan your website structure for optimum SEO results. Before you begin creating pages in a CMS, plan your structure carefully. It is possible to do it on a whiteboard, a spreadsheet program, a word processor etc. 

A hierarchy is a simple way to organize your data in a way that makes sense for the users. It will also be your navigation and your URL structure so crucial things start from here. There are various important features of hierarchy that should be considered before you dive deeper into it.

  • Keep your hierarchy logical. Do not make the process too complicated for the users and for the search engines. It is important to have simplicity both for your users and for the crawlers. Each category should be unique and distinct. Moreover, the subcategories should relate to each main category.
  • Ensure the number of categories between 2 and 7. Unless you are an e-commerce giant, there should only be a few main categories. If you have more than seven categories then you must rethink your strategy for SEO purposes.
  • Try to keep the number of subcategories low in each category. It is best to keep it even. If one category has 3 subcategories and another has 11 then it will not be uniform.

A site hierarchy is the first place to start to have an outstanding website structure.  

Build a URL structure according to your navigation hierarchy

The second most important aspect to develop a strong site structure is your URL structure. It should be pretty straightforward if you have logically mapped out your hierarchy. Your URL structure should depend on the website hierarchy. It means that your URLs will have actual words and extensive keyword coverage. 

Website Navigation in HTML/CSS

When you build your navigation, make sure that your coding is not complex. To make that happen, HTML and CSS are your safest options. Development in JavaScript and Flash will limit the crawler’s ability to cover your website's navigation and hierarchy. 

Use Shallow Depth Navigation Structure

Your navigation structure will obviously follow the website hierarchy. Make sure the pages, importantly if it is not buried too deep within the website. Shallow websites do work better from a usability point of view and the crawler part. A shallow website is far more preferable than a deep website. 

Build a Header that lists your primary navigation pages

Your top header should be one to be listed on your primary pages. All websites should follow a simple top navigation footer with a few subcategories each. This will make sure everything is achieved that you need. Adding multiple menu elements apart from your primary categories can be daunting and unnecessary. If you have designed a parallax website, make sure that you have a persistent header menu to display each scrolling phase.

The dropdown menus using CSS may offer a unique or intriguing user experience, they do not improve SEO. We do not recommend going for this. We also suggest you not to use an image-based navigation structure. Text links with proper anchors offer the strongest type of SEO. If you have a footer with menu links, make sure that you duplicate the main links of your top navigation menu in your footer navigation menu. Switching the order of links or including additional category listings will mess the user experience. 

Comprehensive Internal Linking Structure

Internal Linking enhances the logical site hierarchy and takes it to the next level. There are three main reasons why it is important:

  1. It enables the users to navigate through a website.
  2. It helps establish an information hierarchy for any website.
  3. The structure helps spread link juice through websites.

Each of these is definitely linked to building a tight-knit website structure. There is definitely no requirement to include complicated internal linking. The main idea is that every page on your website should have some link to and from another page on the website. Your navigation should accomplish internal linking to the main categories and subcategories pages but you should also ensure that leaf-level pages have internal linking too. Internal linking informs the search engines what pages are necessary and how to navigate there. It will only help you better if you have more internal links across all web pages on your site. 

Wrapping Up

Good website structure is a byproduct of mindful thinking, intentional design and impeccable organization. The ideal time to build a strong website structure is before you build your website. But, if you are redesigning your website, you can work on the design elements and reorganize some navigation elements to enhance your structural SEO. There are various things you can do to optimize your website for search engines. Website structure is one of the most crucial but one of the most important neglected optimization methods. If you have a good website structure then you will see great results in your SEO. Do you have any such advice to improve website SEO? Let us know in the comments below. 

The European Union’s GDPR laws were made to come in effect on 25th May 2018. GDPR stands for General Data Protection Regulation. This regulation is going to entirely change the businesses everywhere process and store their client’s and employees’ information. These new set of data protection laws are brought into effect in order to harmonize the data protection laws already in place in the European Union. Non-compliance of GDPR will cause a fine of up to $20 million or 4% of the turnover of the company, whichever is less.

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The companies that are collecting information and data of citizens in the European Union countries are required to comply with this rule for protecting customer data. GDPR will help in setting up a new standard for consumer rights regarding the data. There will be new systems and processes in place, and the companies will be tested for these. Mobile app development agencies included. There will be new concerns and expectations for the security team.

Earlier, companies only used to protect an individual’s name, address, and social security number. But with the regulation of the new privacy laws, they will have to provide the same level of protection for an individual’s IP address and cookie data. Breach of the GDPR laws is something no company can afford to do.

There are several types of privacy data that are protected by the GDPR. These cover basic information like name, address, and ID numbers, web data like location, IP address etc, political preferences, health and generic data, sexual preferences etc. Mobile app developers should know and ensure that they are on the right side of GDPR to be secure from the consequences of not following the GDPR laws. Here are some things to keep in mind.

Read latest posts by us: How Beacon Technology will Change the Mobile App Scenario!

1. Obtaining a User’s Content

The mobile app must clear all the terms and conditions of its use in the very beginning. It should all be transparent. The terms and conditions should be mentioned in a manner that any person can understand. Too many jargons should be avoided, in order to give a simple explanation.

2. Give Reasons

The GDPR law says that the mobile app must provide their users with the right reasons for why data must be collected. This is considered to be legal consent from the users.

3. Privacy From The Very Beginning

A user’s privacy should be considered from the very beginning, right from the design stage of an app. The privacy controls can be tuned in a way that allows the users to turn on or turn off data monitoring that is done by the developers.

4. Option To Revoke

Right to erasure is one of the major user privileges that has been mentioned in the Art 15 of GDPR. GDPR says that the user has several rights when it comes to their personal data. This includes the right to revoke further data monitoring or permanently delete the data that has been collected all this while. This means the app users are given the right to delete the history of texts, locations, cookies, service requests etc.

5. Documentation of Details

Organizations would be required to document why and for what reasons the user’s data is being collected. All this documentation is also required to be presented when asked for scrutiny.

6. A Breach Response System

In case of a data breach occurring, the app developer shall intimate the responsible authority within 72 hours of that incident. Users must also be given an intimation for the same. GDPR gives the right to the users to take a civil action against the organization violating their rights under the regulation.

Wrap Up

The GDPR laws are as important for the mobile app developers as anyone related to it. These laws will affect the whole software industry. No app is too small or too big to feel the impact of these laws. All the apps and mobile app development companies will be under equal scrutiny in any kind of breach against these laws. These laws were very much required and now that they are in place, users can feel secure about their information and organization would need to be more careful about their users’ personal information. It is always better to be on the right side of the law.

Now in the time of smartphones and mobile apps, every business feels the need to have an online presence. Each and every business is trying to achieve that by having their own websites and mobile apps.

The reason for this is quite simple. Having an online presence for your business is important as it helps in boosting the sales, keeping your customers updated, building customer loyalty, and increasing brand awareness among new customers. This is beneficial for all kinds of businesses, especially a restaurant business.

Online has become a really dominant environment with the change in marketing trends. People are not willing to leave their smartphones even for a minute. This is a great opportunity for businesses as they can try to take advantage and hit the audience with the right kind of message. They should take help from a mobile app development company.

Figures and trends of restaurant businesses

More than 90% of smartphone users check for places that is around them and, as a result, majority of them act within 24 hours. Accordingly, a majority of market share of restaurant mobile app development has shown good increase. It comes to about more than $150 million for the year 2016. This revenue double the revenue of 2014.

Most people who are hungry and looking for restaurants online might not place an order if they are able to read the menu properly. Now they will look for what the competitors do. This could help you in the way that if you have a mobile app for your restaurant, then you easily appear in the search.

Things Your Users Expect from Your Restaurant Mobile app:

  • Easy access and viewing of the menu and daily specials
  • Booking a table or making a reservation
  • Making online order and getting delivery and being able to pay in-app
  • Giving a review, feedback or comments regarding the products or services enjoyed
  • To be able to share on social media
  • Being able to take part in referral programs
  • Being able to take part in loyalty programs like discounts and coupons.

Some Important Features to Include in Your App

Viewing the menu and online order: This is the most basic thing for a restaurant app. You must show the menu with all the dishes and their respective prices. You must also allow users to order the food online.

In-app purchase and payment: If you allow your app to accept in-app payments, you can generate more revenue. You should allow the acceptance of online payment and incorporate credit card/ debit card feature.

Geolocation: This is a very important feature for a restaurant. You need to include maps and GPS services into your restaurant app. This will allow you to see users’ locations and the exact distance to the desired location is known. This must be remembered in the mobile app development stage.

Reasons to Have a Restaurant App

  • Quick user experience: Offering an app to see the menu and order food online will not only generate more revenue but also give more comfort to the users. The users enjoy this and their overall experience enhances. This will in turn help you generate even more revenue.
  • An important sales channel: When you have an app, you will have a specific number of users that will, no matter what, order food using their app. This will prove that the app turns out to be an extremely important sales channel for your business.
  • Easy reach for the audience: Having an app means you are allowing your users to reach you easily, but at the same time you also get an opportunity to reach them easily and also efficiently.
  • Optimizing operations: It often happens that the restaurant is full. In this case, users can sit at home and order food and you also get paid. This way you don’t lose your potential customers. So having an app will help you optimize business operations.
  • Offering important information: Your app can offer you a lot of stats that will help you in knowing where you are going wrong and where you are going right.

Conclusion

From the article above you must have realised how important it is to have an app for your restaurant. Get in touch with your trustable mobile app development company to get help in developing a mobile app for your restaurant.

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The reason why you are reading this post about creating a mobile app Startup is that you have little or no idea about all the challenges on the road to make your app business a successful one. Most startups while hitting the preparation to start their mobile app business remain clueless as what to prioritise and where to start from.Obviously, learning from the successful app development companies can help, but even then, you have a multitude of success principles and factors that may prove effective for different companies. Here we are going to introduce seven time-tested tips for your new mobile app startup.

1. Validating the app idea for the market

Almost all successful app have one thing in common, and it is nothing but their problem-solving ability and most of them almost invariably solve a problem or two in the practical life of the users. Your app will only remain viable and saleable if it offers value required by the users in their day to day life. This can be an entertaining content like a game or a mechanism to push productivity or help to find out some services in their daily life or any such thing. Whatever be the actual value of these apps, they must help users in a meaningful and relevant manner. So, you need to start by validating the idea of your app in respect of real life value it can produce for the users.

“When considering developing an application, don't leave anything to chance. Do proper research, go out, inquire. It is vital to know what people like. At that point go for repeatability. If the application has worked sometime recently, have a go at something similar,” says Jordan Valeriote, the Co-owner of The App Ward.

Now that you have validated the app idea and its relevance, it is time to further probe into the market aspects like the audience it can cater to. You need to have an accurate idea of the size, demographics and growth potential of your target market and how the particular app idea can address the audience to secure growth and popularity. Since you want your apps to garner business, however great an idea you have it needs to be validated for market potential.

Lastly, you need to consider ideas that are likely to garner business for a long term. Certain apps may not give you overnight popularity by going viral, but they can prove to be evergreen and fresh over an extended period of time. Every business including the app development companies finds such evergreen ones helpful to stay competitive in the long run. So, focus on some great ideas that can produce a winning and ever relevant app instead of targeting quick vitality.

2. Knowing the problem, you want to solve

“When you have an idea of the kind of app you want to build and the kind of problems you want to solve, it is time to get into the depth of the problems that your app is supposed to address,” says Juned Ghanchi, co-founder of mobile app development company IndianAppDevelopers.

As we already know that every app ultimately addresses a problem in our life, you need to have a clear idea of the problem and different ways you can bring a solution for this.

This part of research concern the issues take place over a period by validating each aspect singularly and meticulously. First of all, research a bit about all the apps in the market that address the similar or same type of problem. Now, find the missing elements in most of them and also evaluate whether there is any other way to resolve the problem better. You can conduct a survey by asking questions, record answers, the study on the user reactions of similar apps and the kind of solution they wish for and take opinions of industry leaders and experts in that niche. By following these, you can come across a lot of new insights and path-finding avenues to address the problems in a better way than others.

3. Focus on implementation

There are too many startups that consider a unique app idea to be the only killer thing to ensure success for an app. In fact, it is not.

“Ideas just fuel the beginning of an app, and the real achievement depends largely upon implementation. Ideas do not worth a dime until you can execute it with an easy to engage app UI and UX,” says Keval Padia, a founder and CEO at Nimblechapps.

You may have a new and unique idea, but before somebody else makes a profitable venture out of it, you need to shape the concept into a winning app. Just consider the way WordPress ever since it's launch started incorporating new custom elements with themes and plugins which made a viable business proposition for too many development companies.

Today, when you venture to raise fund for your app, you need to showcase your executed work in the way of a beta version of the app instead of just an idea. No investor will find it worth considering to put their money unless they see how you have executed the idea or whether with other apps in the last you have proved your potential to perform and implement an idea. You can argue with a few standout examples that garnered huge sum of money without really putting the idea into practice, but those cases no longer stay valid in the present competitive scenario.

4. Using an app builder is also a practical thing to do

Ever since the focus shifted upon mobile and websites are keen on delivering a more native mobile experience with a new app instead of relying heavily on the responsive design, a gamut of app builders started to come that can quickly transform a website into a feature rich mobile app. These app builders are the smartest ways to create new apps as they hardly require any coding knowledge though as far as features and user experience are concerned they are highly equipped to deliver the kind of look and feel you expect.

But even then, most development companies just come short in respect of customising the look and feel of their new app when building with these app builder tools. Many businesses just do not want to try out these options as they feel the lack of development and coding knowledge can put a severe obstruction in their effort. In all such cases, they look for development companies who can do the same for them.

When a professional development firm builds an app with such a tool, with all the benefits like faster development and non-erroneous development apart, businesses can gain huge from customisation. The best part is, a professional developer even while building with an app builder can test the app rigorously with a lot of additional tools to fix the common short-comings.

So, for a startup venturing into app development, it is not a bad idea to specialise into building apps with the help of ready in hand app builder tools. As most small and medium businesses are increasingly trying to come with their native mobile app, this can be a viable option to remain competitive as a development company.

5. Follow the proven and time-tested steps

There are certain proven and time-tested steps that every development company follows. Obviously, your startup cannot differ much in these regards. Here are the crucial stages of the app development process.

- Wire-framing:

When you have an app idea you need to document it in a way so that people can see how to use the app. This document where the app idea is put into a graphic format showcasing the flow of the app features, pages and buttons are called wireframe. Various wireframing tools can prove to be effective such as Jus-tInMind or Proto.io. When instead of taking help from these wireframing tools you do it on the paper always make things appear in minutest details including the navigation, flow of actions and pages, buttons, etc.

- Strip it off from all non-essentials:

Most successful apps have features that are relevant for the users, and thus they ensure easy and rewarding user experience. Does your app prototype or wireframe have a lot of features that are not required in relation to the app idea? Well, this is the step to evaluate features and ensure the ones that you need. When you remove non-essentials, you also guarantee to cut unnecessary development cost for your app.

- Design:

When businesses say they just do not mind having a core and working design with all their focus resting on app features, they are so wrong in their perception! Remember one thing, the design is not just about the look of the app, but it is also how the user finds the app rewarding and engaging. The design of an app is a critical part of the app user experience. But as per the latest and useful principle, the design must be simple, quickly engaging and optimised for ease of use.

- Briefing:

Now that you have a clear idea about the bare minimum and relevant features, app design and the overall look and feel of your app, it is time to prepare a brief for the entire project. The briefing apart from all the elements mentioned above will also contain the timeframe for each item and expected pricing.

6. Building in-house vs. outsourcing the first one

For absolute beginners venturing to start with their very first app, it is always advisable to outsource help. Often outsourcing for the first version of your app followed by reworking on it by the in-house developers proves useful. For a startup, it can be a little expensive, but in this way, they can ensure quality output with least scopes for fatal coding errors or design glitches. The biggest mistakes in the development process mostly happen in the first version where coding and integrating features into the design plays a significant role. By outsourcing the work from a professional company and thereafter fine tuning the finished app, a development startup can achieve a result they always strived for.

7. The things to do after hiring or outsourcing developer company

As a beginner in the app development business, you can always go for outsourcing model for your app. But while hiring developers from outside you need to ensure following a few effective and result driven steps. Let us have a brief look at these basic steps.

- Create developer accounts:

First of all, you have to register for your developer accounts for multiple platforms respectively as Google’s Android which charges $25 annually and the Apple's iOS which costs $99 per year. You can also register an individual besides doing the same as a company. So, when a startup still not crystallised into a formal company, individual stakeholders can register such accounts.

- Integrating Analytics:

Secondly, you need to integrate analytics to help to track app downloads, user engagement and user retention for the respective mobile apps. There are few effective tools like Flurry that are available for free. Localytics is also a great analytics tool with both paid and free version.

- Iteration:

As soon as your app becomes live on app marketplaces of respective platforms, you need to get concrete feedback about the usage patterns, user behaviours, and other crucial metrics. Depending upon these metrics you can try to enhance the look and feel of the apps.

Let’s wrap up!

Finally, your app needs solid marketing push long before it launched in the app stores. A solid pre-launch campaign giving way to a robust post-launch campaign is what you need to make your app a phenomenal success and thereby ensure growth for your mobile app startup.

With respect to current industry standards, it has become vital for developers to have knowledge of multiple platforms.

There are no set standards in the industry today and from cloud and server to the latest trends of IoT enabled and wearable devices render enormous opportunities to developers to showcase their skill sets and help achieve them excellence.

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Here are five must skill for Android and iOS mobile app developers in 2019.

1. UI/UX

Capturing the attention of the target audience has become the number one priority for mobile app development companies. For apps to tickle with the audience’s imagination, an in-depth understanding of UI/UX design is required by mobile app developers. A good UI/UX design determines whether an app will be successful or not. Poor design is often discerned in seconds and leads to poor accessibility. The product owner risks losing business and credibility at the same time. An application whose user experience becomes automatic for the user and guides them in solving their queries is likable, shareable and drives conversion rates. Therefore, a basic knowledge of design with various aspects of front-end development should be harnessed by developers in order to strive for maximum user engagement.

2. Cybersecurity

Mobile app developers should have in-depth knowledge of API and internet-based data security.

Cyber attacks have become increasingly common in the mobile app industry. Some of the widely attacked apps are of course the banking and finance apps. Enterprise apps that house content management and daily operations also need to be heavily guarded. Extortion hacking aims to unearth the business and metadata, which not only affects the company’s revenue but its reputation too.

Developing apps that are bug-free and have proper security layers should be prioritized over short term gains. A considerable amount of time has to be spent to make apps that resist cyber threats. Staying updated on cybersecurity practices and guidelines is also a must for development teams. Since the majority of the development companies have clients globally, understanding the rules and regulations of their respective origins marks a significant step in understanding app security. A company should have detailed experience in securing users identity and data privacy. Knowledge of basic encryption algorithms and 3rd party mobile app security tools is also must and could be incorporated in mobile apps.

3. Expertise in Multiple languages

Times have changed. One programming language is not enough, there has been increasing demand for multilingual mobile developers who also, in turn, are maximizing on this opportunity. It's important to note that, adding language skills to one’s skill set should not deter problem-solving skills.

For Android App Developers: Java, Python, Javascript, PHP, C#

For iOS App developer: Objective-C, Swift, SwiftUI

Any developer who’s well versed with multiple languages will stand out from the rest and has better chances to land a lucrative job in the industry. The majority of businesses will approach a development team for android development services or iPhone application development services. It's their task to provide them with scalable solutions that are cost effective.

4. Machine Learning

One of the exciting fields that are powering our present and future, machine learning uses extensive data and is a natural progression to A.I. According to the report published by International Data Corporation, spending on Machine Learning and AI Will shoot over $60B by 2021. Tech Giants like Google, Linkedin, Microsoft, IBM, and Intel have already registered many patents and are hiring experts to do cutting edge research.

Learning M.L skills doesn’t require certification or degrees. Online courses are available to learn the skill set. Machine learning is not restricted to just software developers. It is open to all engineering graduates and is one of the most profitable skills one can learn today.

There are tonnes of examples we see everyday, thanks to machine learning and A.I. Personal assistants like Siri and Alexa have become part of our voice and non-voice based interactions. Ola and Uber provide us hassle-free rides. From live chatbots to self-driving cars, the future looks bright.

5. Soft Skills

Problem Solving: Companies hire developers who have enhanced problem-solving abilities. Here are some personal attributes which could be found in developers who are passionate about what they do.

  • Work cohesively as a team and assist others
  • Are willing to accept new ideas
  • Take ownership of mistakes
  • View problems objectively with an appropriate coding approach

Things like accountability, empathy, open-mindedness are all soft skills one can use to interact harmoniously and effectively with other people.

Wrapping Up

It doesn't matter the platform or device, a developer in today’s age must know how to optimize the app visibility in the market. The business and marketing side of the mobile app has reinvented itself and has to be taken seriously. A skilled developer is not only experienced in one platform but is versatile enough to adapt to the changing times.

A slingshot is normally a small hand-powered projectile weapon. The classic form consists of a Y-shaped frame held in the off hand, with two natural-rubber strips attached to the uprights. In this tutorial, we will see how to make a slingshot in Unity.

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Prerequisites:

Unity 5 or higher. 

 

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This tutorial covers following topics:

#1

Slingshot setup

The first step is to set the camera projection to orthographic and its positions to (0 f,1f,-10f).

To make a slingshot in Unity, first, we need to make its two rubber strips that hold the ball.We will make these strips using Line Renderer in Unity. The Line Renderer is a component in Unity that takes an array of two or more points in 3D space and draws a straight line between each one.

Create an empty gameobject and name it “Left Line”. Add Line Renderer component to it from AddComponent -> Effects -> Line Renderer. Create anther empty gameobject and name it “Right Line” and add Line Renderer to it. Now you can see pink color lines in your Game view.

As a slingshot requires to drag a ball or any object from its drag point to throw, we need to create a drag point from where we can drag a ball to throw. Create an empty gameobject and name it “ObjectHolder”. Add a BoxColloder to it.To make this dragPoint dragable we need to write some code. Create a new script and name it “DragObject” and add the following lines of code in it :

 

Attach this script to the “ObjectHolder” gameobject and hit play. You can drag the sphere with the mouse.

Now we need to adjust the lines with our drag point position. Set the position of “ObjectHolder” to (0f,-2.36f,4f).

To make line adjustable with drag point, we need to define the anchors from where to stretch the line to the drag point position.

Create an empty game object and name it “Left Anchor”.Set its position to ( -0.9f, -2.28f ,4.9f).

Create another empty gameobject  and name it “Right Anchor”. Set its position to ( -0.9f, -2.28f ,4.9f).

Now create a script called SlingShotManager and following lines of code in it :

Create an empty game object and name it “SlingShot”. Set its position to (0f,-3.27f,5f) and attach this script to the ”SlingShot” and hit play. Drag the “ObjectHolder”, and you can see the lines are adjusting to the drag point.

#2

Shoot Ball

Now create a sphere and name it “Ball”.

Set its position to (0, -2.366f, 4.189f) and rotation to (0 ,0 ,0) and scale(0.3,0.3,0.3) . To throw a ball, we need to manage some physics value according to the input and also need to manage the direction of the ball to throw. Create an empty gameobject and name it “aimer” as a child of “ObjectHolder” and set its position to (0,-0.031f,1.81f). It will be used for aiming of the ball to throw. Add Rigidbody component to the “Ball”. Also, we need to display the path of the ball to shoot. Create a sphere and name it “Point”. Create a Material name it “path mat” and set its shader to Unlit/Color and choose the color of your choice. Assign this material to the point gameobject. Create the total number of points you want to display in the path.

Update the script “SlingShotManager” with the following lines of code :

Now we need to adjust path according to the “ObjectHolder” so update the script “DragObject” with following lines of code:

Hit play and you can see the path is adjusting as you drag the “Object holder”.

You can set the Materials to all the gameobjects, so they look good. Create a material and name it “Line Mat” set its shader to “Unlit/Color” .Give the color of your choice and add this material to “Left Line” and “Right Line”.  Create a material and name it “Ball Mat” and add it in “Ball”.  Add a component sprite Renderer to ObjectHolder game object and assign the sprite “Object Holder” to it. Also, add component Sprite Renderer to “SlingShot” game object and assign the sprite “Sling Shot” to it. Both sprites are in the demo project.

Now can see the SlingShot of your selected color with the ball. Hit play and throw the ball with the slingshot.

Final output:

Full Source Code

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Swift may be considered a young platform in the development world. But, it has surely paved its way to becoming the most sought after language for businesses looking to develop an iOS app. It is easy to use and implement, so Swift has changed the way iOS applications are built and used in the last few years. 

Before the introduction of Swift, mobile apps were developed on Objective-C, a time consuming and difficult programming language. Swift has brought some monumental changes to the Swift app development Company and the entire industry. For example, speed, security, user experience, and maintenance are some of its many advantages. In this article, we are going to dive deeper into the advantages and disadvantages of using the Swift programming language for iOS app development. 

What is Swift Application Development?

Swift is a highly intuitive programming language launched by Apple Inc. and is used to build iOS native applications which run on the Apple and Linux operating systems. Though Linux is an independent platform, Apple operating system comprises a list of solutions like iOS for smartphones, macOS for Mac computers and iPadOS for iPads, watchOS for Apple watches and tvOS for Apple TV. Hence, there is a long list of applications that can be built using Swift.

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Swift was introduced in 2014 as a replacement for Objective-C, which was used for iOS app development. Since its inception, Swift started gaining prominence and in 2015 it was established as an open-source platform. Most developers have a reason to believe that it is much easier to read and code than Objective-C.

As Swift is an open-source programming language, helper libraries, debugger, and package manager were launched under the Apache 2.0 license, and Swift.org was built to host that project. Due to this, any developer can obtain the source code on GitHub, develop it themselves, and even send extraction requests to aid the project. 

Swift is a safe and secure platform for development. The iOS development language provides improved protection against errors and mistakes, which also improves its legibility. The most common way of writing code must be of a certain nature, that is safe. It is important to find development bugs and Swift does a great job of doing that.

Swift offers a rapid deployment due to its simple syntax. Actually, it is 2.6 times faster than Objective-C and up to 8.4 times faster than Python as per Apple’s own findings. The programming language takes advantage of an easy-to-use Syntax along with modern features that developers would love to use. 

Importance of Using Swift Application Development in 2021

Though it is a new platform, Swift is becoming the most commonly used programming language for iOS development in the world. Some of the popular brands that have already accepted Swift are Kickstarter, LinkedIn, Twitter and Whatsapp. Although there are some issues that need to be addressed, Swift is turning into a mature language that could eventually replace Objective-C as the go-to language for building iOS apps.

It is fast, secure, easy-to-use and hence Swift will assist businesses to satisfy the mobile app gap. Moreover, it has become a preferred choice for mobile app developers. Being an open-source platform, there is a major community behind it with contributions from developers around the globe. For organizations looking to switch to an open-source language with minimal efforts, Swift will be a major aspect for app development in the years to come.

Advantages of Using Swift Application Development

Now, let us look at the advantages of using Swift as a programming language for iOS application development. 

Easy Development Process

Swift provides an easy way of development. It does not push you to use complex syntax but has taken a page from other programming languages like Ruby and Python. This simplicity elevates the development process and makes it much faster than Objective-C. 

The Swift programming language uses industry standards to write clean code. Whereas Objective-C has been known for its complex coding and hence Swift is rising in popularity. Reports suggest that Swift is definitely more concise than Objective-C and provides programmers with a way of replacing almost eighty percent of the code with the same results. From a development perspective, this is a major benefit. But, it also helps testers and QA teams making Swift a highly reputed platform. 

Easy To Scale

Swift projects are typically easier to scale due to the low level of complexity. The important aspect is that Apple is more likely to support Swift than Objective-C in the coming years. Swift is the latest toy in the market and is deemed as the future. Objective-C has probably run its course and is less prevalent in the developer circle too.

Apart from that, Swift makes it easy to include more programmers in the project if required. Swift has the capability to add new developers to the team depending on the simplicity/complexity of the code. This is crucial for businesses as training employees takes a lot of time. 

Enhanced Speed and Performance

Swift is a fast development language. Due to a shorter feedback circle, bugs can be easily identified and solved. Apart from this, robust coding and typing help avoid frequent code crashes. Another factor to include is that this speed benefit will only enhance over time as Swift continues to improve further.

As Swift is slated to replace C-based languages, it can be directly compared with these languages. Moreover, the performance of Swift is stable and not just fast, which requires necessary cleanup. 

Decreased Memory Size

Swift provides dynamic libraries which is a huge plus point. Dynamic libraries are much better than static libraries for a number of reasons. Static libraries are locked into code when the program is being coded. This adds to the size of the program and increases its load time. Static libraries also do not automatically update and get stuck in the version they are compiled, unless there is external intervention. 

Alternately, dynamic libraries that exist outside of the code are only updated when needed. Since Swift libraries are included in all macOS, iOS, tvOS, and watchOS this helps in decreasing the application size significantly. 

Swift Complements Objective-C

There are various reasons to use more than one development language in a project. At times, a lot of effort goes into building a framework. It can also take up to a few years. Redoing the whole framework to have a codebase in one language may not be optimum use of resources. 

Though Swift and Objective-C are distinct and can be used either on their own or can be merged together. If you are interested, you can do it in two ways:

  • It is possible to include new features in Swift to a current Objective-C project
  • It is possible to use Objective-C in your Swift project.

Both these methods are compatible and can be used alternatively in the same project.

Automic Memory Control (ARC)

Swift provides a smooth way of controlling app memory. This characteristic helps to avoid memory leaks through automatic reference counting. With the help of ARC, Swift identifies what instances are no longer required by the application. ARC will instantly remove it for the developer and help them enhance app performance without affecting the CPU.

Cross-Platform Support

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Swift can be used with multiple Apple products and not just iOS - including macOS, tvOS and watchOS. Moreover, server-side Swift incorporates major backend technologies. By utilising it at the frontend and backend, applications can be developed faster. This is basically due to the reusability of code and impacts developer time and resource availability. 

Strong Community

Swift has seen phenomenal growth due to the support of Apple and IBM. The is an active and dynamic user group and is the second most popular language on GitHub. It is possible that Swift still has places to go and will be the most influential programming language in the next couple of decades to come.

Improved Safety

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Swift has an excellent typing system, coding and error fixing to identify bugs and avoid coding errors. With a reduced feedback loop, Swift enables developers to easily find bugs in their code and fix them instantly. Due to this, it creates a better chance to write high-quality code. Our developers believe that ensuring safety is time-consuming but the clarity will help you save time in the future. 

Disadvantages of Using Swift Application Development

We have already discussed the advantages of Swift in detail. But, there is always another side to a story. Though there are more advantages of using Swift, there are some aspects where it is lacking.

New Language

This can be considered a positive and negative aspect but for Swift, it is the latter. Swift has only been used since 2014 but Objective-C has been around for more than forty years now. Thankfully, Apple has identified this and the current update addresses this gap. The latest update introduces Application Binary Interface (ABI) stability across all Apple platforms. Moreover, it also adds backward compatibility of Swift along with proper documentation. However, Swift is basically limited to native libraries, tools and will be unstable after a new release. 

Fewer Resources

This is because the language is still new and hence has a limited talent pool. It means that a small percentage of developers use Swift for iOS app development. Apart from a limited number of resources, only a few developers have actual experience with the language. It can make things difficult to hire new skilled developers.

Interaction with Third-Party Tools

Due to regular updates, it is difficult to find appropriate tools with Swift. Moreover, it is difficult to use external tools as Swift does not integrate well with IDEs. App developers frequently report problems related to syntax highlighting, autocompletion, refactoring and compilers. The official IDE (XCode) lags in terms of support but still manages to offer smooth navigation and an intuitive interface.

Conclusion

Swift is a new but fast progressing development platform for Apple operating systems which provides a great alternative to Objective-C. Most app developers prefer Swift over Objective-C because it is much easier to write, read, debug, maintain and provide modern development tools. In the meantime, many businesses are also beginning to hire mobile developers who work on Swift as it provides a robust iOS software solution in a cost-effective manner and at a faster rate. 

While designing an app, you must consider a few things like whether it reduces your cost of marketing and operations. It must also help you in increasing your sales. The design must also focus on how the customers will perceive it, how it represents your brand and the overall customer experience. There is a long list of things that you need to do in order to make your app functional and effective. You can have an in-house app design team or you can hire an app developer remotely. But these are all to-dos. When it comes to designing an app, you must also keep in mind some common design mistakes to completely avoid. Today we are going to discuss those points in this article.

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Common Design Mistake #1 Overcrowding

Now that we have phones with bigger screens, this can make the developers want to make as much use of the space as possible. They can accommodate more things on the screen, make the fonts large, include more buttons etc. But this is where they go wrong. When designers are offered such ways of adding more and more to the screen, it should be considered a trap. Only put what’s really important on the screen.

Common Design Mistake #2 Imitating Others

There are several design trends that people follow for their apps because it worked for them at that given point. But the same trends can’t be applied to every other app. Imitating your competitors is not going to help. If a certain thing worked for a certain brand, that doesn’t mean the same will work for you as well. Every brand is different even though they offer the same product or service. So when it comes to the design, it must follow a brand’s idea, spirit, and the kind of goals they are trying to achieve with that.

Common Design Mistake #3 Inconsistency

When you follow a certain design make sure the same trend and pattern are applied across the entire app. When a specific button offers a particular functionality at one stage, it cannot act differently at another stage. Be consistent in the design you follow. If you don’t follow the same trend and pattern, it might put the user off. There is nothing more annoying to a user than when he is really confused while using a certain app. Don’t make your app confusing.

Common Design Mistake #4 What Are You Trying To Offer?

This is a major point. What are you serving through your app? What’s the purpose your app is trying to achieve? Is the content on your app in line with that? If you are not interacting with your customers in the right way, it can be really off-putting. Decide what you want people to do with your app and find ways to make them do it. So for that, you will have to know your own priorities first and then act accordingly.

Common Design Mistake #5 Instant Signup

One major feature of an app which is most irritating to the users is the sign up in the very beginning. Asking the user for personal information and to sign up right away must be avoided. Why would a user sign up without even knowing what’s in store for him? You must allow some time to the user to explore your app a bit and then allow him to sign up or log in. A lot of businesses try to increase their users this way, but in reality, the only thing they will be giving a boost is the bounce rate.

Common Design Mistake #6 Never Updating

A certain trend only stays fresh for a certain period of time. Everything needs to be updated, even your app. This doesn’t mean you keep updating the app every three months. But you must keep working on it by checking it regularly, working on the features that are not working and trying to provide a better user experience. Along with the change in technology, a user’s needs change too. This is something that should be remembered at all times.

Rounding Up

We all know what steps must be taken while developing an app, but most of the time what we forget are the steps that we must avoid while developing an app. The list of do-not mentioned above will definitely help you with that.

Looking to build a top-notch mobile app? If you think you need professional help, you must also hire an app developer to help you with it. Give us a call and let’s discuss how we can work together.

After a recent website revamp in June, legendary website builder Elementor launched version 3.3 with feature updates designed to make it faster, easier and more feasible to build new websites. The platform's latest update offers important updates to build professional websites that enable businesses to create a dynamic presence in the digital realm. Elementor understands that most users of website builders tend to work on projects with similar features for their companies. On the other hand, some businesses revamp website features for their new branches in multiple locations with the help of WordPress development services.

Repurposing website themes, templates and fonts may come across as a lame shortcut for web design and development. But, the entire procedure is not that simple as it sounds. If you want to export and reuse pre-existing designs, you need to save each page as a 'flat' JSON file with only content, including site settings and features. Elementor's latest release provides new features to enhance website development by reducing the time and cost needed. It has also included new tools to help web developers of all levels and expertise.

What is Elementor 3.3?

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Elementor is one of the most widely used page builder plugins in the WordPress ecosystem and on June 8th, 2021, a new update for the pro version was launched. In the latest version, two new widgets have been included that will help you improve your designs and make them engaging for the users. The only con is that you will need to subscribe to the Pro plan to be able to use these widgets. Elementor 3.3 imparts a revolution in how swiftly you begin a new project, make the most of your current designs, and maintain consistency throughout the project.

This article will discuss the pro features of Elementor 3.3 and highlight the basic differences between the Pro and free versions.

Elementor Pro v Free: What are the key differences?

The free version of Elementor provides endless design capabilities. Elementor Pro, on the other hand, supports you with more professional features to speed up your workflow and enable you to get more conversions. Let us now check the critical differences between Elementor Pro and Free versions.

Theme builder allows you to customize every part of your theme. If you subscribe to Elementor Pro, then there are no theme limitations on your account. It is easy to design your header, footer, archive page, posts, and other sections using Elementor. It works well on any WordPress theme, and you do not have to be a pro-coder. Interestingly, this feature is not supported by any plugin yet. As the entire web design process becomes code-free, it is easy to finish projects before the time at a rapid rate.

It is now easy to design forms and integrate them visually. You must be aware that contact forms are a critical part of every website since it is essential for page conversions. The Pro version is great because it makes the entire process visual. You can design your forms on the front end and then link them to any CRM or marketing platform with a few clicks.

Elementor templates and blocks are offered in the Pro version, and more professionally designed templates and partnerships can be customized to build dynamic websites. The templates are easy to integrate with the Pro widgets; hence you can create pages featuring slides, animated headlines, forms and other features.

Essential features and widgets are included in the Pro version. Professional web designers appreciate these features. It has animated headlines, a Posts widget for a fantastic display of blog posts, WooCommerce widgets, Slides and custom fonts etc.

Elementor Plugin 3.3 New Features to look out for

Let us now discuss the most awaited features of the Elementor Plugin 3.3.

Full Site Kit

Elementor 3.3 brings the full site kit feature, which is designed to include an entire website's elements and attributes in a single kit. This kit can simultaneously be used to build other websites with similar features, like the websites of newly launched brands in multiple locations. A kit can have everything you require to develop the whole website, which can be used as the initial point to launch your next project or even build your first website.

A complete website kit usually contains three primary components like templates, content and website settings. The contents include texts, images, videos and multiple multimedia. The website settings also have security features and redirections.

They are replicating the attributes of a previous website that used to be a tiring task. There were no automated solutions in this regard before Elementor 3.3. According to Elementor, web developers can get irritated if they need to start entirely again from scratch every time a new project begins, even when they have previously developed something similar that can be reused. The entire site kits offer a convenient solution for people who want to build websites depending on previous projects to achieve the efficiency and uniformity they require for their web presence.

Revamped Import/Export Feature

Elementor users may not access the reusable entire site kit function after updating to Elementor 3.3. To ensure that it is accessible, an activation process is required. It is best to contact Elementor's support team to have this feature activated or assist with working with the new version of the website builder.

The reusable entire site kit is a part of revamped Import/Export feature. If it is activated before, website developers can select the items they wish to add in the exporting process and generate a ZIP file, which will import into the new project. If the ZIP file is imported into a new blank project, all the attributes in it will be adopted by the new project. Else, the Elementor 3.3 plugin will ask users if they wish to follow the design and settings in the imported entire site kit or if they want to keep the current design and settings of the latest project.

Template Library

Recent Elementor users who wish to use new designs and templates also have some new features to look forward to in Elementor 3.3 version with the inclusion of Kits Library. The primary template collection provides more than 80 full site kits that contain a variety of styles and designs to match various needs.

This collection has templates for restaurant and hospitality businesses, digital store or e-commerce websites, nonprofits, and full-fledged blogs and websites. These templates are carefully designed to create a professional-looking business, government or personal websites.

The benefit of these templates is that even new Elementor users can select a template they like and kickstart their website development process. The Elementor team believes that the Kits Library will enable users to discover and use designed website kits developed by Elementor. The user can instantly search, filter and sort between various eCommerce websites, blogs, portfolios etc., to find the suitable template kit for the website they require.

Color Picker and Website Performance

The 3.3 plugin also has a handy colour picker tool with the entire site kits and template library. It is a Color Sampler and does not require third-party or external colour pickers. This makes web development workflow quite streamlined. It decreases design time by simply fetching colours from any image without leaving the Elementor interface. Moreover, the improved Elementor system improves page load time through a new conditional and inline CSS function. It helps to separate widgets, so only the essential devices are loaded into the dedicated CSS.

Fast Website Builder

The Elementor team recently mentioned how the website redesign shows the progress of the company's technology. Various new pages have been built using the latest Elementor features. The company is quite young but dynamic and has already done some great work in the last few years.

Elementor accepts that the platform backs more than 8 million active websites. It is also responsible for building over five percent of all the websites in the world. The brand is the fourth most popular plugin on WordPress. Hence it doesn't come as a surprise that it has helped to create millions of websites. Due to the inclusion of the entire site kit, the Kits Library and CSS Load, Elementor 3.3 provides website developers with more reasons to use the platform.

Wrapping Up

Elementor 3.3 is meant for building faster dynamic websites that are more efficient than the current websites. If you develop a website blueprint for your next project, you will be inspired by designer kits and ensure colour consistency. We will update this blog in the coming months as and when we come across more exciting updates. What do you think about the new Elementor 3.3 version? Did we miss out on any exciting updates? Let us know in the comments below.

A sketch, wireframe, mockup, and prototype are all very different things, but they are all interconnected. These are very similar exercises that help you in ensuring that you are going in the right direction and have completely understood what the app is trying to achieve. These are pre-development activities that are different in how they work but are still used interchangeably and synonymously.

The development process is both time-consuming and expensive. You can’t really afford to waste so much time and resources by doing silly mistakes in the development process and then having to repeat it. This is why you should have a clear idea of what the app is trying to achieve and this can be done by first making a sketch, then creating a wireframe, then designing a mockup, and then in the last, the prototype. These can help you fill those gaps easily. But how are these different?

Let’s First Take a Look at the Design Phase -

Every development cycle has a design phase where the plan is drawn out and a picture of what it will look like is presented. In the case of an app, it works the same way. This design phase tells you what your app will look like once it is developed. It also shows you the behaviour of the app when users try to interact with it. The actual design process only begins once the design is approved.

A Design Process Goes as Follows -

  • Sketching
  • Wire-framing
  • Mockup
  • Prototyping

Why Should You Have an Initial Design Process?

Consider the initial design as a blueprint of a building. You never build a building or a monument by simply putting together everything that you have. You first create a design and then give it for approval. Once it is approved, only then do you actually build it. If you start without approval, you are bound to make mistakes and it will be impossible to dismantle the building every time and start afresh. The same applies to a software development process. It is easy to make changes to a sketch or wireframe than to change the final product.

 - What is a Sketch?

A sketch is probably the simplest representation of the idea of your app. It is a simple visual representation of the app based on the ideas and inputs you have received from your clients. A sketch is just a freehand drawing on paper. It helps you visualize the information communicated to you. A sketch helps in getting a common vision of the idea presented to you.

- What is a Wireframe?

This is again a visual guide of the app but you add all the things that you couldn’t add in the sketch. A wireframe gives you a rough idea of the input, how it is processed, how the screens will be presented, how the elements will look etc. A wireframe tells you what happens when an action is taken using the app. If there is content on the screen, the wireframe gives you an idea of how that data or element will be presented in the app.

- What is a Mockup?

The wireframe shows the basic structure with the contents of the app and the functions, whereas a mockup adds design, colour, style, and typography to it. A mockup shows a realistic picture of how things will shape up in the end. The visual representation of the mockup will show what all will be covered in the final picture. At this stage, these elements can be interactive or they cannot be interactive depending on how far you go with your mockup.

- What is a Prototype?

A prototype is a final visual image of the app. The prototype acts just like the app to some extent. The code used for development is not used for creating a prototype, but it can still have clickable buttons and other components of a real app.

Conclusion

Creating a sketch is the most basic design function which can be performed even by a non-technical person. A wireframe acts as a more three-dimensional sketch. A mockup gives you a picture of the idea that you have so you can come up with better visual suggestions. A prototype is very close to the final app. Even though these words are used interchangeably, they are very different in how they work.

Do you need help with user interface design? Contact us here and reach out to our team.

A Particle system is a component of Unity that is used to add some extra effects in your game like fire, flowing water, smoke etc. which is not possible through the normal game object having meshes and textures. A particle system generally emits particles in random positions within a predefined space.

Particles are small, simple images or meshes that are displayed and moved in great numbers by a particle system.

In this tutorial, we will implement a particle system that will look like confetti. Prerequisites:

  1. Unity 5 or higher.
  2. How to add a new Particle System?
  3. Manipulating Particle System

How to add a new Particle System?

To add a new particle system click on GameObject in Menu and then select Particle System. As it is a component you can also add it to an empty game object from Component ->Effects -> Particle System. Now select particle system from scene hierarchy. You can see a Particle Effect dialogue in the scene view which allows you to Simulate and Stop the particle system. Set the camera’s clear flag to Solid colour and set colour black. Also, set the projection to Orthographic so we can see the effect of the particle clearly. Also set camera position to (0,1,0).

Manipulating Particle System

To create a confetti-like particle system we need to manipulate the default particle system. Create a new particle system and name it “Confetti”. Set its position to (0,-1.87,5)and rotation to (-90,0,0). The default particle system has several sub-sections as shown in the inspector.0

First of all, create a material and name it ConfettiMat and set its shader to Particles ->Anim Alpha Blended. Set it in the Renderer section of the particles system in the inspector. This applies a material to a particles system and renders it in-camera.

Now set the following values :

1. Duration: It is The length of time in seconds for the particle to run. Set this value to 0.1.

2. Looping: if true, the emission cycle will repeat after the duration.Set it true.

3. Start Delay: The delay in seconds before the particle system start emitting. Set this value to 0.

4. Start Lifetime: The initial lifetime in seconds for the particles. The particle is destroyed after this elapsed time. Set this value to 8.

5. Start Speed: The initial speed of the particles. The greater the speed of the particles, the more spread out they will be. Set this value to 20.

6. Start Size: the initial size of the particles. Set this value to 0.25.

7. Start Rotation: The initial rotation angle of the particles. Set this value to 0.

8. Start Color: The initial colour of the particles. Set the type of value to the gradient. Click on the colour part, it will open a Gradient Editor window. Set the colour values as shown in the image. You can also set it as you want.

9. Gravity Modifier: Scales the gravity value set in Unity’s Physics Manager window. If it’s set to 0, the gravity will be turned off. Set this value to 3.

10. Play On Awake: Starts emitting immediately when enabled. If this is turned off, you have to manually start the particle system via script or an animation system. Leave this setting on.

11. Max Particles: The maximum amount of particles the particle system is allowed to have alive at any time. Set this value to 300.

12. Emission: The Emission module is one of the most important modules in Unity particle systems; it handles the number and timing of emitted particles in the system to create a continuous flow or a sudden burst of particles depending on your needs.

13. Rate over time: It is the number of particles emitted per second (Time), or alternatively, per unit (Distance) 300

14. Shape: The Shape module, as the name implies, controls the shape and the behaviour of particles in that shape. Set its value as follows:

15. Force over Lifetime: Controls the force of each particle during its lifetime. Set its value as shown in the picture:

16. Rotation over a lifetime: Controls the angular velocity of each particle during its lifetime. Set the value as shown below:

17. Collision: This allows you to specify multiple collision planes that the particles can collide with. Create an empty gameobject and name it Surface. Set its position to (0,-4.1,5) and add the BoxCollider component to it. This will allow the particles to collide with the surface and create a real-time confetti-like physics effect.

You can create as many planes as you want for particle collision. You can also rotate that plane using rotation tools in

particle system -> collision -> scale plane

Click on the simulate button, and you can see colourful particles like confetti. Now create a Cylinder game object and set its position to (0,-2.81,4) and scale to (1,1.2,1).

Now hit the play button, and you can see confetti particles coming out from the cylinder.

All WordPress websites require an SEO plugin if they want to rank higher on the SERP. And when we talk about SEO plugins, Yoast SEO is one of the most popular choices. WordPress SEO is undoubtedly an overwhelming topic and that is why we have prepared this guide to help you configure Yoast SEO for your WordPress website. There are multiple complex features in the Yoast SEO to offer you control on your website’s SEO. 

The team at Yoast SEO has done a fantastic job to make SEO beginner-friendly but there is a possibility that you will need some external assistance. To offer that assistance, we have prepared an in-depth guide for Yoast SEO setup if you are a beginner. Let us see how it is done. 

Step-by-Step Yoast SEO configuration 

In this part, we will discuss what is required to know if you are a Yoast SEO beginner. We will discuss the setup of the configuration wizard, what the Yoast SEO meta box is and its function and things to do from the Yoast SEO dashboard. These are the steps taken by most professional SEO services.

Yoast SEO Configuration Wizard

Once you have successfully installed the Yoast plugin, the configuration wizard is the perfect place to begin configuring your plugin. For that, you need to go to the backend of your WordPress website and select SEO> General > Dashboard. 

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Click on the “Configuration Wizard” link to begin. It will assist you through various steps that enable you to configure your plugin to suit your website requirements. Even though your website has been active for a while, you can still run the wizard from time to time. This is to ensure that your primary settings are updated. At every step of the wizard, there are certain questions that will determine your specific settings. If you wish to know what settings can be determined, let us know and we will write a separate article on that.

Organization or Person

In the next step, you will be asked to mention if your website is for individual purposes or for an organization. This is a critical step as the information entered in this section will be used in Google’s Knowledge Graph. For users who are not aware, a Knowledge Graph is a block of information you see on the right-hand side of the search results when you search an individual or a business. Kindly ensure that each field is filled to offer as much information to Google as possible. This will help you to establish an accurate Knowledge Graph for Google. 

Other Important Features

There are various parts of SEO and way more settings that can be changed in the plugin itself. But, the idea is to set the configuration wizard in a way that automatically configures the plugin’s general settings. It will assist you a lot in technical SEO. Due to this, you can simply focus on the important aspects, like the content. To make things clear, here are certain aspects that are handled by the Yoast SEO plugin:

  • Provides structured data for your pages and assists Google to understand them better.
  • Builds an XML sitemap that search engines use to find and index your pages.
  • Yoast SEO Premium has the facility to get rid of dead ends on your website by automatically creating redirects when content is deleted or moved.

There are other crucial features that can help search engines to find and understand your content better. 

How to use Yoast SEO sidebar or meta box?

Yoast SEO is famous for providing red, green and orange bullets which offer general feedback on the SEO friendliness of your content. In the olden days, you would find these in the Yoast SEO meta box below the post editor. These days, if you work on the WordPress Block editor, you can find them right next to your content. It is on the right side of the block editor in the Yoast SEO sidebar. Are you using the block editor to post your content but still can’t see the sidebar? Then you must ensure to click on the Yoast SEO sidebar icon on the top right corner of the screen. 

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Now, we will discuss 4 important features that you will find in the Yoast SEO meta box and the Yoast SEO sidebar:

  • The Focus Keyphrase
  • The Readability Analysis
  • The SEO analysis
  • Google Preview

Anytime you publish a post or page on your website, it is advisable to check these basic elements before publishing.

The Focus Keyphrase

The primary field in the Yoast SEO sidebar and the meta box is the focus keyphrase. In this section, you can enter the most relevant phrase you would like the post to rank for in the SERP. The focus keyphrase can be included at any instance but we would recommend you to do it at the time when you publish the post. You can choose a different keyphrase for each post but for better results, it is recommended that you conduct keyword research first. 

Yoast SEO Premium enables you to set related keyphrases automatically for pro-users. These days, it is imperative that you add high-quality and user-focused content to rank high amongst tough competition. 

The Readability Analysis

After the focus keyphrase, the next is the Readability analysis section. You must make it a habit to check this part only after you have written the first draft of your post. Again, there will be green, red and orange bullets to measure the readability of your text. There are various background analysis checks going on that the plugin automatically does on the content. It is easy to check where you are lacking and make improvements that will improve your content from the red bullet to orange and then finally to green. 

In a way, the readability analysis assists you to write easy-to-read content that will be loved by your readers. Search engines too love that type of content so it will be a win-win situation for you if you simply follow the instructions. Moreover, the readability analysis also works perfectly for most languages.

SEO Analysis

After verifying the readability of your content, it is time to check if the content is SEO-friendly. In the first step, you set up a focus keyphrase. In this step, the plugin will evaluate how well your content is optimized to rank for that particular keyphrase. 

For example, it confirms whether you have used the keyphrase enough and not too much for SEO. Also, you need to check if it is present in your title, meta description, images and subheadings. Apart from that, it also checks other SEO elements like internal links to other articles on your website. 

Google Preview

Apart from content and SEO analysis, Yoast SEO offers an editable Google preview or snippet feature. The snippet preview displays how the Yoast plugin shows your page to the search engines. In simple words, it provides you with a preview of how your website will look in the search results. 

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In the Google preview section, you can specify your SEO title and meta description. It is advisable to take some time and effort to write an engaging title and meta description which reflects what your post or page is about. It is good practice to let users know that they will find what they are looking for on your website and encourage them to visit your page. There is no assurance that Google will show your meta description in the results pages. However, if it is actually good, the odds of it being used will significantly increase. 

Uses of Yoast SEO Advanced Tab

There is a lot more than you can accomplish with the Yoast SEO plugin. It is possible to access and change various settings of the plugin in the Dashboard. There is definitely no need to update many settings if you are new to SEO. It is better to stick to the settings that you have set with the help of the configuration wizard. However, you can change the search appearance as under:

Search Appearance

If you click on SEO > Search Appearance in the left side navigation bar in your WordPress website, it is possible to adjust how your website looks in search results. For example, in the ‘Title Separator’ in the configuration wizard, you can select whether you wish to have a dash, asterisk etc. In case you decide to change something, you can update it later.

In this section, it is also possible to change how the plugin sets up your titles and meta descriptions. You can go to the tab ‘Content Types’, where you can find the default template for post titles. It is best to set up using snippet variables that inform Yoast about the title of the post and a separator. It means that Yoast will likely use the title of your page or post as the page title. You are free to change the set-up, this is just a starting point and a recommendation by Yoast.

Wrapping Up

Till now, you must have realised that the Yoast SEO is an incredible plugin to have in your armour. It is one of the most sought after SEO plugins in the market due to the latest search engine updates. Website optimization is an overwhelming task if you are not used to WordPress. However, this plugin simplifies the optimization process and makes it easier for you to handle your WordPress website. If you are having trouble with setting up Yoast SEO on your website, you can contact Nimblechapps, an innovative WordPress development company. We would like to advise you that setting up the plugin would not dramatically change your search engine results, but it will surely help you to establish better standards for the search engine. Let us know what you think about the Yoast SEO plugin?

Various mobile applications have been launched in the last few years to facilitate logistics and supply chain industry operations. These mobile applications have brought an instrumental change in the logistics and supply chain market. The inherent use of smartphones and apps looks like a natural choice for the Supply Chain & Logistics industry as they are constantly evolving and on the move. The industry is responsible for the transportation of millions of people and packages around the world. With the help of supply chain app development, the industry has now morphed into a seamless, cost-efficient and effortless process.

Industry leaders have now started understanding the importance of e-commerce on customer retention and satisfaction. Due to COVID-19, more and more businesses are going back from brick and mortar stores to e-commerce stores. Having said that, various big and small companies in the logistics industry would have to embrace supply chain management. Now, why does a supply chain business need a mobile application? What processes can be included in a mobile application? How can a mobile app affect the supply chain industry? In this article, we will find out the answers to the above questions regarding supply chain app development.

How are mobile apps transforming the logistics industry?

One of the primary challenges you might face when dealing with your customers is reducing the time it takes to deliver their goods. Companies are looking at e-commerce for growth; as a business owner, you need to look at technological improvements. It is one of the best ways to stay relevant in your industry. A well designed mobile application seamlessly integrates fleet management solutions to provide real-time tracking of goods and streamline the entire supply chain process. Now, let us look at how mobile applications are changing the logistics industry.

Warehouse Management

Delivering goods on time is not the only goal of running a supply chain business. They also have to work on warehouse management. It cannot be neglected as the products are safely stored in these warehouses before being shipped to the final destination. The assignment of allocating storage space for the goods in warehouses and then picking them up again for dispatch is not easy.

Hence, a logistics mobile application that has been built with warehouse inventory management will be profitable for the business. It can enable you to store the product systematically and also keep track of inventory in real-time.

Better Efficiency of Data Analysis

With the increasing demand for logistics and supply chain services, you definitely have to process a higher volume of data. The sad part is that most businesses cannot make good use of this data for further analysis and development. Interestingly, around 60 per cent of organizations are not able to use such data strategically.

A supply chain and logistics mobile application help to make informed decisions by capturing auto-generated data. It provides a clear picture of your business performance which you can analyse to make further improvements. Moreover, you can also get the features of an enterprise mobility app in your application to offer more power to your team.

Improved Communication

Due to lack of communication or lack or miscommunication, the delivery of packages can be delayed or misplaced. A supply chain mobile application comes with an integration of inventory management systems. It is an enhanced way of maintaining a sustainable supply chain system.

The whole team working on the supply chain can be on the same page with the help of a mobile app. For instance, suppliers can connect with delivery drivers and track location and schedule their next delivery accordingly. The pick-up and drop-off efficiency can be better optimized according to the fleet's capabilities moving on multiple routes.

Ease of Bookings & Payments

Major logistics organizations like BlueDart and DHL have invested in mobile applications. One primary reason for their investment is that they are looking to capitalize on technology to simplify their users to book a parcel delivery. Around the world, most users do not know how to use an application to purchase products or services.

It is possible to enhance end-to-end customer service by offering effective tracking with the help of a supply chain and logistics mobile app. According to recent trends, mobile applications are here to stay, which is true for logistics providers. Customers can easily schedule parcel pick-up, set the date, and pay online through the application itself, which helps them save a lot of time.

No Paper Dependency

In the olden days, the supply chain companies used to have a complicated paper system for each shipment. These files were basically the backend of the organization and its communication with the customers. When there was a need to track the detail of any past shipment, it had to be done through a tedious process of manually searching through files and folders. This resulted in slow customer service and often resulted in late deliveries too.

With the help of mobile applications, organizations have started transferring their data in a digital format. Hence, the data related to any past shipment can be retrieved within a few seconds. On top of this, there is less chance of data loss and hence a lesser chance of data redundancy.

Better Staff Management

Staff management is a major headache for any logistics company, and it is the same with any company. With the supply chain management app, you can manage their tasks, expenses, and labour costs better. This improves your team's efficiency, and you can save a lot of unwanted time and costs in this process.

Supply Chain & Logistics App Development Trends in 2021

Logistics and Supply chain companies are developing innovative solutions to respond to constantly changing logistics trends in 2021. Here are the top 5 budding trends in the supply chain & logistics industry you need to know.

Gamification

In this age, involving your team through interactive and productivity enhancers like gamification is ideal for improving worker efficiency and productivity. Gamification provides workers stimulating skills practice with real-time feedback that inspires and guides them to enhanced performance. It makes work like a video game challenge that the employees can interact with to understand and level up. Moreover, gamification can be included in real warehouse processes and tools to track employees’ accuracy, speed and progress over a period of time. Gamification can also reward employees with motivation like virtual badges, feedback, automated messages of encouragement and more.

Last-Mile Delivery

It is estimated that by 2030, more than 60 per cent of the world's population will be residing in cities. This number is further expected to increase to 70 per cent by 2050. Along with increasing e-commerce needs, broadening urbanization means that a major transportation and logistics trend will be last-mile delivery. Interestingly, last-mile delivery costs make up for more than half of companies’ total logistics costs.

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Traffic congestion in cities caused by the rise in last-mile delivery in logistics is an environmental concern that businesses must deal with. Moreover, businesses will start using drones to automate business processes in 2021. Also, temperature-controlled lockers provide customers flexibility by minimizing delays and costs linked with returned deliveries because of unavailability. The last mile delivery concept is a great idea for perishables like food and certain medicine.

Reverse Logistics

Along with the rise in e-commerce, businesses need to adopt a good reverse logistics system in 2021. Reverse logistics includes all the value-added activities that businesses offer after the point of sale. It includes post-sale services like returns, refurbishment, repairs, reselling and recycling etc.

At the moment, sellers are competing to survive in the e-commerce market by providing fast and effortless return services. Around 30 per cent of e-commerce orders are being returned compared to 8 per cent of retail store orders. This is where reverse logistics management can make or break an e-commerce business.

Digital Training

At the beginning of the COVID-19 pandemic in early 2020, there were concerns for disruption in the supply chain because of new demands in the e-commerce industry. To cope up with the rising demand, Amazon hired 175,000 temporary workers at the start of the pandemic and has hired more than 2,800 new employees per day since July 2020.

To handle that, Amazon incorporated digital training methods to enable seamless employee onboarding throughout 2020. As more millennials enter the industry, they carry their technological habits along with them. Hence, digital training is the perfect answer for a new-age blue-collar workforce.

Social Sustainability

Apart from environmental sustainability, social sustainability will be a major trend for supply chain and logistics trends in 2021. Due to high workforce turnover and changes in the labour market, supply chain management companies have started focusing on warehouse workers. In essence, social sustainability is all about empowering workers and providing them with skills and learning opportunities to succeed in their roles. Hence, they are less likely to quit or be redundant. Hiring and training new employees are expensive; social sustainability is a great tool to reduce labour costs and enhance workforce productivity in 2021.

Wrapping Up

Enhancing supply chain efficiency is a constant and repetitive process that must be measured, reviewed and evolved to stay competitive. Various supply chain performance metrics assist you with this, but the most popular is the Perfect Order Index. Though it was initially used in the retail industry, it is a great tool to measure strong performance areas in e-commerce too. Moreover, to succeed in your business, you will need to enhance customer experience and do better than your competitors in every department. That is possible with the help of a mobile application. An advanced mobile application will be a good platform to reach more customers. Apart from that, you will be able to save time and money too by automating various tasks. Let us know about your favourite trend in the comments below.

The mobile app development industry is constantly changing with technology advancements, consumer demands and a number of factors. These factors do have a direct effect on mobile app development trends. Keeping up with the latest trends is undoubtedly one of the most important facets for success in this space. We are constantly looking for patterns in these development trends that will gain an edge in the coming future.

As it is, 2021 is supposed to be the year of mobile apps. This year, the mobile app development trends are more controversial than exciting. There is supposed to be a rise in augmented reality mobile commerce and 5G internet will make it possible for consumers to select insecure cloud services inside their devices. Apart from this, Artificial Intelligence and Machine Learning technologies are going to take over lots of human jobs. Are you ready for mobile app development trends in 2021? We have created a well researched list to come up with this list of app development trends that will succeed in 2021.

Internet of Things (IoT)

The IoT is not a new concept anymore, businesses have been working on it for years now. However, the increase in mobile penetration across a range of sectors has built new opportunities for the Internet of Things. People have now adapted to the growing use of technology to enhance the quality of life. The IoT is an evolving network of devices interconnected to the Internet offering convenience and automated control to users. For instance, Smart home is a perfect example of the enhancement in IoT and mobile application development. Mobile applications can be used to adjust the thermostat in a house, lock or unlock doors and connect to home security systems. Moreover, household appliances can also be linked to mobile devices.

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The Internet of Things industry is slated to reach $222 billion by the end of 2021. Now, $161 billion of the above amount is solely going to come from software, like mobile applications. This is a good 14% rise from 2019. As shown in the above graph, the IoT is poised for stable growth in the following years with mobile app development leading the way. In 2021, we expect to see more mobile application development with the IoT in mind. It is noteworthy to keep a close eye on automobile, healthcare and smart home devices. 

Application development for Foldable Devices

Smartphones have seen a remarkable growth and transformation in the last few years. Touch screen devices with a single or no button have taken over the market. However, foldable smartphones have started making a comeback which is a good sign for the market. In 2019, we saw some amazing foldable smartphones like Samsung Galaxy Gold, the Huawei Mate X and the improved Motorola Razr.

The devices fold to compress or expand the original screen size depending on the user preferences. For instance, a user might make a call with the phone closed but watch a movie on a larger screen by unfolding the phone. From an app development point of view, resellers and content creators too need to adapt to these devices.

The point is that an application should seamlessly adjust its display according to the screen size. As of now, foldable smartphones are just a fraction of the overall smartphone market but this can quickly change in the near future. Around 20% smartphone users are happy to buy a new smartphone with a foldable design. In essence, 2021 will be a major year for foldable smartphones which means mobile app developers should plan accordingly. 

Emergence of 5G Technology

The launch of 5G technology will have a major role on application development trends in 2021. For developers, this technology is expected to change the way applications are built and used. Take a closer look at the expected growth of 5G smartphone connections over the next few years.

In 2021, we will likely see upto 4 times more 5G connections than in 2020 and it will almost triple by 2022. What does this mean for mobile application development? There will be a major shift in speed and efficiency of smartphones. It is expected that 5G will deliver a ten times reduction in latency by boosting network efficiency and traffic capacity. When compared with 4G, 5G will be upto 100 times faster based on your mobile network provider. 

The expansion of 5G technology will definitely boost the functionality of mobile applications.This will enable developers to include new features to apps without impacting app performance. Mobile app developers must also use the 5G network during development and testing stages of an application.

Beacon Technology

Beacon technology has been widely accepted by a large number of sectors around the world. From retail to hospitality sectors, beacons can include an advanced functionality to any mobile app.The first use of beacon technology dates back to 2013. However, in the last few years, there has been a major shift in this technology.

For instance, if you are a mobile app reseller that develops applications for retailers. Your clients can install beacons in their outlets that connect with a user’s smartphone using Bluetooth if the app is downloaded on their device. When customers pass by a beacon, they can be notified regarding a sale or special offers in that outlet.

Beacons can also be used to track buyer behaviour in retail outlets. They can determine if a user is spending a significant amount of time in a specific aisle. The application can instantly send a push notification to attract users for a sale at a later date. The primary advantage of beacon technology is proximity marketing. In the end it enhances customer experience within a mobile app.

Mobile Commerce

The list of 2021 mobile app trends would be incomplete without mobile commerce. It has been a notable trend both in 2019 and 2020 too. Looks like businesses are leveraging mobile apps to increase revenue. From large retail outlets to individual content creators, everyone is looking to leverage mobile commerce. This is one of the best features for mobile application resellers to show during client pitches. It looks like every day a business is launching a new app to drive sales.

It is not certain but we are getting to an age where it is a must to have a mobile commerce app to stay alive in the market. Every single small business is directly or indirectly competing with a giant like Amazon. To keep up with that, you need to replicate what these brands are doing. By the end of 2021, it is estimated that more than 70% of ecommerce sales will be coming from mobile devices. Mobile applications play a crucial role in the existing and future success of mobile commerce. 

Artificial intelligence (AI)

Artificial intelligence and machine learning are becoming an integral part of mobile app development in the last few years. But these are still early days for these advanced technologies and it is just the tip of the iceberg. When you think about AI, the first thing that comes to mind is Alexa or Siri. But the actual use cases go way beyond this for mobile app development.

Examples of AI characteristics that can be included in a mobile app are:

  • Face detection
  • Image recognition
  • Text and image classification
  • Speech recognition
  • Predictive maintenance

Artificial intelligence can make applications faster, smarter and enhance the performance at every stage. From the backend development stage to the frontend user experience, AI will definitely improve the way how applications are developed in 2021. 

Chatbots

Chatbots have been around for a long time now. The first interaction with chatbots was in  AOL Instant Messenger. In the last few years, chatbots have improved a lot and become way more advanced. Chatbots have increased in popularity due to growing user demand. It is becoming the new standard of customer service. There are millions of applications in the world and only a small percentage of these applications use chatbots. This is going to change for good in 2021.

As chatbots are powered by AI technology, their responses have become like a human. We have already mentioned how AI will continue to grow in 2021 and this is one of the major reasons. It is estimated that around 25 percent of all customer service interactions were conducted by chatbots in 2020. For this trend to flourish, chatbots need to go deeper into the mobile app development industry. 

App Security

Anyone is vulnerable to cyber attacks starting from individual content creators to conglomerates. Malware attacks designed to harm mobile devices have increased by more than 52 percent. More than 60 percent of fraud happens from mobile devices. Out of that, about 80 percent comes from mobile applications. From a developer perspective, you cannot take any shortcuts when it comes to app security. 

App users know about these security issues. Hence going forward, users will not share their passwords or sensitive information with third parties like app developers. Mobile app developers will start including features like Sign in With Apple to mobile applications. Instead of forcing users to sign up with their name, email and password, they will be able to register using their Apple ID alone. As there is a two-step authentication process, Apple would not be able to track this information from the users. 

Augmented Reality

Augmented Reality will continue to rise in popularity in 2021. Mobile applications can use augmented reality features for a number of reasons. Pokemon Go was one of the first apps to make use of augmented reality in mobile app gaming. However, now, the apps for AR have become more practical for real-time applications. For instance, users can now use AR technology to see different hairstyles and colors on the user. 

Google Maps launched a feature called “Live View” where users can see directions in real time on live locations. By pointing the camera direction at buildings and street signs, the application can figure out exactly where a user is. There are multiple applications of augmented reality. Like, businesses can use AR-based applications for employee training and development. You can make use of AR technology to be creative like Instagram and Snapchat do with their face filters.  

Mobile Wallets

We have already discussed the importance of mobile commerce for mobile app development in 2021. But the way people use their smartphones is changing too. Mobile wallets like Google Pay, Apple Pay and Samsung Pay are going upward. In 2019, there was more than $6 billion worth of transactions from mobile wallets which will increase and reach upto $14 billion by 2022. The mobile wallet market should effectively double in the next couple of years. 

Mobile wallets must be taken into account for mobile application development in 2021. Waller integration should become a standard feature for every application that processes transactions. At the moment, it is not the case. However, mobile wallet penetration rate in applications will grow substantially in the next few years. 

Cloud Computing 

While cloud computing is not new, it has not breached the mobile app industry to its full potential yet. Cloud computing has a wide number of possibilities for mobile development which will be further explored in 2021-22. Cloud storage technology can enhance the performance of mobile applications at the user end.Applications can store data and carry out complex tasks on the cloud instead of storing information on the user device. 

Along with streamlined development, cloud computing is a cost-efficient development solution. By the end of this year, more than 80 percent of enterprise workloads will be cloud-based. If you are developing business applications or workforce apps, you need to keep a close eye on cloud computing trends in 2021 and beyond. 

Instant Apps

Android introduced the concept of Instant Apps a few years ago. However, we are going to see a steep increase in its development and usage in 2021. Android studio enables developers to build instant app experiences to enhance their app discovery. Users can try the app without installing it by clicking on the “try now” button. There is a size restriction with instant apps so it won’t be a complete version of the app. Now, these limitations could change in the near future.

App users are looking for the ultimate user experience. Offering them an option to use an app without actually downloading it is a good way to provide that. If you are building Android apps for the Google Play Store in 2021, it is best to have an instant version as well. 

Wrapping Up

Mobile app development is continuously evolving. If you are developing apps according to development trends of 2019 or 2020, it will be difficult for you to stay ahead of your competitors. Having said that, it is not compulsory to use each and every app trend to build your app. However, it is best to have a good understanding of how the market is changing so you can adjust accordingly. All these mobile app development trends have generated a lot of excitement in our team at Nimblechapps. Are you ready to embrace the change in mobile app development? Let us know about the challenges that you are facing during app development in the comments section below. 

 

Did you just come up with an innovative mobile game idea? That’s perfect. After working on the concept of your mobile game, ideally the first thought will be how much it will cost to practically implement it. There are multiple factors to contemplate when you think about mobile game development cost and in this article, we will cover our extensive experience as a mobile game development company and share some important tips to reduce game development costs.

Mobile games are basically developed for the AppStore and Google Play store and the development cost can range anywhere from USD 3,000 for basic games to USD 150,000 or more for intricate, multiplayer games. The cost can also depend on the options that you are looking to integrate like payment systems or admin features. For instance, some of these features are at least 20 percent more expensive for iOS than for Android.

Why Mobile Games have a high development pricing?

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Mobile game development is a flourishing market. Referring to reports, there were more than 2.4 billion mobile games around the world in 2019. Now, with booming technologies like Augmented Reality (AR) and Virtual Reality (VR), this number is just going to rise due to the pandemic and people staying at home.

Mobile game applications are one of the most downloaded applications globally. Though there are thousands of games available on the app stores, building a mobile game application still offers a long-term revenue generation opportunity. 

Tips to reduce the Mobile Game Development Cost

There are various factors that can influence the cost of building a mobile game application. Let us check out some effective tips to reduce mobile game development costs.

1. Story, Plot and Characters

Stories are an integral part of every engaging mobile game application. If you want to keep the users engaged till the end of the game, you need an appealing plot and characters. This includes designing the personality, dialect and tone of various characters and their interaction with the players. 

This step usually involves a great deal of communication between the game creators and strategists. That is why it is a great idea to hire an in-house developer for these tasks. An experienced game developer can charge anywhere from USD 100 to 150 per hour. Hence, some companies find it easier to hire a freelancer or an agency at a fraction of the cost.

2. Prototype

More often than not, an application or a game fails to meet the expectations of the client. This is a huge loss to the app development company that spent a lot of time and energy on development. This is often followed by an increase in time and cost for correction. To prevent such costs, app developers are now building interactive prototypes of their applications before they start working on the actual build. These interactive prototypes of their games provide a good idea of the features, navigation and UI/UX design. Moreover, it acts as a blueprint for both the development team and the client to know if they are on the right track. The prototype is reviewed by the client in real time and can suggest improvements at this stage. 

3. Design

Mobile game design is an integrated process. In this part, the game levels, players, gameplay and gaming environment are planned. This is an integral part and should be done carefully. Without a suitable design plan, your mobile game application may be susceptible to bugs and technical glitches.

There are various smart professionals required in the design and development cycle like game artists, UI and UX designers and developers etc. Based on their prior experience and demanding work, they can charge between USD 100 to 250 per hour. It can be an overwhelming cost if you are just looking to develop a single game. In that case it is best to outsource it to professional developers who can do it under USD 25 per hour. 

4. Minimum Viable Product

Minimum Viable Product of a new product enables a development team to collect the data about customers and their interaction with the product. In the gaming industry, it allows you to test the game in a real-world environment. Irrespective of the internal testing you do in-house, a real market includes multiple factors like competition, trending genres and economy. This cannot be replicated through testing, so you must send out an initial build of the game in the market to check its performance with real players. The MVP system allows you to build an iterative cycle where the product is released, tested and enhanced through development phases. 

Secondly, it provides you an opportunity to focus on things that matter the most like your key features. Ideally, you would like to include as many features as you can but that won’t make a game better. The MVP will ensure that you focus on the features that a player actually needs and build a base on which further changes can be made going forward. In the end, it enables you to realise where the true value of a game lies and work on enhancing that instead of adding features that no one wants. 

5. Outsourcing

Seasoned mobile game developers are aware of cost reduction in game development. Hence, if you are lacking the right expertise for game development, it is better to outsource it to the right team. There are many benefits of outsourcing. As an app development company, it will not be feasible to hire mobile game developers for every new project as it is an expensive affair.

Outsourcing is the best way to forward what is difficult for your team to achieve. This provides you the privilege to focus on your core business. Hence, choose a game development partner who has technical expertise in building the kind of games that you want. So, if you are looking for an AR powered game, look for a partner who excels in AR game development. Offshore development and outsourcing is a cost-effective app development trend that works well for most companies. 

How are development agencies competing in the Game development market in 2021?

In the last year, the growth of mobile game players has brought an enormous shift in the gaming industry. One apparent impact of this change is that the industry is minting billions of dollars in revenue. Subsequently, there is a huge opportunity for game developers and marketers etc. in the gaming industry.

These days, businesses are looking to capitalize on this, it will be great for you to be informed about trends and statistics. With this industry knowledge and experience of years, businesses are able to make strategic decisions and take their business to the next level. In 2021, game development engines like Unity and Unreal have enhanced their product to a great extent. Due to this, game development companies can build more engaging products and explore their creativity. Moreover, in the coming year or so, there will be major improvements in ad-tech and various monetization tools too. 

Final Thoughts

2020 has been a golden age for the mobile gaming industry that observed more users participating in and playing games on their smartphones than in the last ten years. But, the mobile games market is set for an unparalleled growth. By reviewing the ongoing trends in the gaming industry and adopting them, mobile game developers can benefit from this opportunity and raise their market share. Are you looking for a dependable company to assist you and optimize your revenue for your mobile games? Get in touch with us to get a free quote for your mobile game development project. 

There are a variety of reasons why you would want to run an Android emulator on your PC. Mobile app developers always look to test their app thoroughly before the launch. Gamers would want to use a particular mouse and keyboard for their games. Anyway, Android emulation is feasible on PC and it is quite simpler than it used to be. There are some old emulators which are no longer active (Andy, AmiduOS and Leapdroid) but today we are going to discuss the most trending Android emulators for your PC. Firstly, we will cover what Android emulators are, an in-depth guide to setup an Android emulator and the top 5 most trending Android emulators in 2021. 

What is an Android Emulator?

An Android emulator is a software designed to simulate the software and hardware of an Android mobile device for development and testing purposes. Android emulators can run on both Mac or PC so that it is easy to develop Android applications on your PC. Because these emulators can run on both PC and Mac it enables a user to test their apps on Android.

Playing or testing games is a common reason to use Android emulators as you can use it to run any app available in the Google Play Store. For instance, if you run Instagram in an emulator, it is feasible to post pictures, statuses and IGTV videos from your PC that is not possible from the desktop app. This is because the platform is built for mobile and Instagram has not enabled users to upload from their computers. 

Guide to Setup an Android Emulator

After the launch of version 25.3.0, Android distributed its emulator separately from the SDK tools. Setting up your Android emulator might be overwhelming at first, but you can check out the process below.

Hardware Requirements

You would require Android SDK edition 26.1.1 and higher. Your PC should have a type 64 processor or 86 bit to work with the Android emulator. If you are going to run Android 8.1 and above, you must have a webcam to capture 720p frames. 

For most systems, the emulator allows hardware-acceleration of your device’s performance and you need HAXM edition 7.2.0 Intel hypervisor to implement this. Users with Linux and Windows require additional device elements but this is based on their processors. 

  1. For Windows PC, users can depend on AMD Android Studio edition 3.2 and above.
  2. For Linux, users can depend on the AMD system with SIMD set 3. 

Intel users can utilize Intel VT-x and Intel 64 support Execute Disable Bit capability. After installing the emulator, you can proceed to access the Android manager for Virtual Devices.

Android Virtual Device Manager (AVD)

Android Virtual Device Manager allows users to install a system ABI that matches the architecture of the processor being used. The AVD manager enables you to prop up and align your Android devices. 

It includes pre-configured profiles for smartphones, tablets, TV - each particularly designed for every manufacturer. It enables you to personalize external capabilities and screen size and to import a profile of your choice. 

But, Google Play Store along with its test suite for compatibility is included on limited devices, the ones that are connected with Android’s compatibility program. The AVD manager can then offer you to install a system ABI that the emulator suggests and whose architecture would fit your processor. 

The AVD’s verification configuration enables you to change defined software or hardware profiles and configures device settings including name and orientation. Finally, the emulator launches your virtual device specs and allows additional controls and upgrades like geolocation, device rotation, camera, fingerprint sensor etc. Virtual devices enable you to save instances in the same state which offers you to pick up from where you left earlier. 

Top-5 Trending Android Emulators in demand

Let us now check 5 of the most happening Android emulators in demand in 2021.

BlueStacks

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BlueStacks is popular by many users to be one of the most popular Android app emulators in the market. Apart from working on both Windows and Mac, the BlueStacks emulator is filled with a variety of features to improve the user experience. The most renowned features include the Key Mapping Tool to develop customized control schemes, the Instance Manager through which you can build multiple instances of the emulator and run multiple games simultaneously. Moreover, there are great features like Eco Mode, which reduces the resource consumption when playing heavy games. It is also touted to be one of the safest emulators with certified GDPR compliance and your data is safe with them.

The latest version, BlueStacks 5, is one of the fastest and lightest emulators providing high power gaming even on low-end devices. The most recent version focuses on the common grievances from the previous version like it can feel bloated when running on a low-end device. You can now try it yourself to find out why BlueStacks has a thriving community of more than 500 million users around the globe. 

LD Player

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LDPlayer is a lightweight Android emulator which is dedicated to gaming performance. It is run on Android Nougat 7.1, the features are gaming oriented like great keyboard mapping controls, multi-instance, macros, high FPS and graphical support. It can run various high end games like Epic Seven, Clash of Clans, Arknights and more. This is one of the only emulators that gets active updates to enhance compatibility. In the most recent versions, LDPlayer has optimized the smoothness of Free Fire and Mobile Legends and fixed the device restriction on Moonlight Sculptor. Moreover, LDPlayer is a good emulator for running popular applications like Instagram and Tiktok. It is quite similar to BlueStacks in its design elements which is a good thing. Overall, it is a great emulator and is hence ranked in the top 5 trending emulators in 2021. 

Bliss OS

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Bliss is a little different from other emulators in this list as it works as an Android emulator for PC through a virtual machine. But it can also run on your PC using a USB stick. The boot-from-USB option is a power user option and not recommended for less intense use cases. As a Virtual Machine install, the process is straightforward but complex if you have not built your own virtual machine before. The USB installation method is even more complex, however it lets your PC run Android natively from boot. We do not advise this method for first time emulator users. Hence, this makes Bliss OS a popular yet unique choice if you can get past the initial stages. 

It runs seamlessly if your system is compatible and hence be ready with a backup of your existing operating system. The system runs Android Oreo which is the more recent version of Android included on an emulator. 

GameLoop

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GameLoop is a dedicated Android emulator for gamers and it was previously called the Tencent Gaming Buddy. In fact, Tencent still hails it as an official emulator for games like Call of Duty: Mobile and PUBG mobile. Now, there are other games apart from Tencent’s although the collection is not as big as they would like it to be. The emulator is easy to download and is good for games but it is not useful for productivity or developmental testing. But, if you are looking for mobile FPS gaming with certain titles then this is a great emulator as it has a new collection of latest titles. Moreover, it also comes with good keyboard controls and satisfactory overall performance. 

Memu Emulator

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MeMu is a great Android emulator that works well in the gaming community. One of the best features is a continuing support for both Intel and AMD processors. Most work well on AMD processors but it is good to see developers giving attention to the AMD platform. Apart from this, it also supports Android Jelly Bean, Kit Kat and Lollipop. You can run multiple instances at a time using multiple games or testing features. It targets the gaming community and at the same time is a good tool for productivity too. The premium version is USD 2.99 per month and it will help you disable ads and add more customized options along with support. Moreover, the emulator also gets updates quite frequently. 

Wrapping Up

Android emulators have clearly updated device capabilities and user experience and taken it to the next level. They take care of many purposes like testing applications and gaming on large screens. An Android emulator can be a worthy addition to your electronic devices as it enables you to connect multiple aspects of your devices. The ideal Android emulator, you can update the capabilities of  your devices and improve your user experience accordingly. If we missed out some of the best Android emulators for PC, let us know about it in the comments section below. 

With the resurgence of thousands of mobile applications, if you get an out-of-the-box idea, there is a possibility that the app already exists on the play store. Some of these apps will be successful, while others will not. What do you think is the reason that some apps are more popular than others? It is possible that you name a few things which make an app popular, but the most important reason is user experience. 

User experience includes everything that impacts the perception and interaction of a user with a product or service. Mobile usability begins and ends with the user and hence it is critical for an app’s success. The difference between popular and unpopular apps is the quality of user experience. Without consideration of aspects like in-app behavior patterns and the psychology of the target audience, you would not be able to build a mobile product that creates a central goal or meet user expectations. 

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The user expectations have soared higher with the enhancement in technology. Users are typically looking for ease of use, faster load time, ability to accomplish a particular task by performing minimum actions etc. There is a thin line between building a good app and a great app that needs your attention. In this article, we are going to discuss some of the elements which provide a terrific user experience for mobile users. By using these strategies in your mobile app development lifecycle, you can provide an unmatchable user experience. 

Benefits of Custom Application Development in Future

Here we will list down five advantages of custom application development as mentioned by our clients.

1. Task Automation

Custom application development improves the stakeholder’s life by automating boring and repetitive tasks. It can be done in two major ways.

  1. Automatically moving data -  Custom apps are not only for a custom interface or a custom experience. It is possible to develop an exceptional UI with out-of-the-box solutions. Actually, front-end design is generally great in these apps due to a good UI. For example, a shopping cart in an online retail store always means the same thing. Custom apps excel in their capability of taking your peculiar data and converting it into the formats you need it in. Data has to flow seamlessly between multiple systems to run effective business processes. The task has to be completed anyway, but a custom app can simplify it by automating the process rather than depend on manually exporting, converting and re-uploading it.
  2. Automatically manage workflows - A specific amount of time is required daily by employees working on projects and moving them to the next phase. For example, let’s assume that you need to email your line manager to inform him/her about a problem. The added manual step can be serious for your business efficiency:

  • You have to remember to send the email.
  • The manager must receive the email.
  • The manager must reply to the email. 

It might look like a minor inconvenience, however, these small issues can lead to major delays. 

2. Improve Collaboration

Most businesses have a highly complex system to serve customers. Gone are the days when there were different departments for each and every task. It led to reduced customer satisfaction as most of the time, there was a lack of communication and accountability between the departments. Companies need to be adaptive, using expertise from the functions to better serve the customers.

Content is a prime example of collaboration. A single blog post can involve different teams like marketing, freelancers, business executives, product, and sales etc. It proves collaboration is extremely important in this case. But custom solutions can be difficult for seamless integration. For successful collaboration, users need to work on a communication platform like instant messaging or email to assist them. There are certain ramifications in case of failure:

  • Some processes take longer than others and are prone to failure.
  • Systems are difficult to automate if there is a need at all.
  • Systems are sometimes difficult to scale.
  • Institutional memory ends up moving forward, rather than operations being independent of the people who built them. 

Apart from these ramifications, collaboration is a great option due to its spin-off advantages. 

For example, custom applications that link existing tech stacks allow the staff to spend more time doing what is important rather than moving data from one point to another. Moreover, easy collaboration makes working with other teams pleasurable, providing better results. It allows organizations to become agile and robust. Ideas travel faster and businesses can work on these ideas efficiently. 

3. Easy to Access the Data

For back-office tasks, a large amount of time and effort is required to gather data from different sources. Financial data is a primary example of this. For example, a CFO needs to collect financial data for the annual report. They might have to gather data from 5 different teams across the business. Asking for data, getting spreadsheets, and looking for particular figures takes time. Now, if this is an annual process, it is low on a company’s list of things to fix. But what if you are doing the process for weekly or monthly reports? There are dozens of processes that happen regularly that need data to be imported and transformed. A custom web application can help solve this problem.

Customization automates workflows so there is less chance of manual compilation. For example, a custom CMS might auto-generate a report that has all the information you are looking for in the monthly report. This level of detail simply doesn’t exist in out-of-the-box solutions. Hence, you can automate workflows that makeup business processes.

Secondly, you can start streamlining your business processes by offering users access to data and information in a format they can use effectively. Organizations track and store a large amount of data and produce a continuous flow of new content. Hence there are different tools to measure different types of data. For instance, Google Analytics track website data and CMS like WordPress to publish content. 

These tools provide streamlined access to data and the ability to create and publish content. But, most businesses have not figured out the value of these types of tools. It is possible to create a report automatically to accelerate your reporting workflows. However, with custom app development, you can easily enhance the business process.

4. Security

If you have a custom app, your data is more secure than if you are using an out-of-the-box solution. This is because you are not a major target. If your software is hacked, they get your data which is a major concern. But, if an out-of-the-box solution is hacked, they get all their clients’ data. How many hackers would be interested to break into your organization’s software? Not too many. That too when for the same amount of work and risk involved, they can get access to maybe 100 or 1,000s of companies. Having said that, the odds of your software being hacked is once or twice in a year. On the other hand, most solution providers are dealing with potentially hundreds of attacks daily. 

5. Leverage Technology Investment

Lastly, custom app development can help businesses leverage technology investment by making use of already existing tools. The issue with investing in new tools is that employees don’t want to use them. Adopting new technology is always a challenge. Even with an intuitive platform, there is always a learning curve for some users. Getting your employees fully up to speed is a long-time investment that has to be managed. When you develop a custom app, technology adoption is seamless:

  • Systems and interfaces work the way they are supposed to.
  • The style of work stays the same.
  • The tools look familiar so the UI matches their expectations.

Importance of custom application development for Better User-Experience

Let us now focus on the importance of custom app development for an enhanced user experience. 

1. Enhanced Productivity

The idea behind custom app development is to be customer friendly. The main aim is to create products that seamlessly integrate the requirements and workflows of the business. If everything is built to cater to a particular organization, adjust the software to their existing demands and requirements rather than imposing a new solution.

A simple way to serve the user is to create intuitive menus, logically organize functions and use company-specific naming conventions. Getting into the user’s current know-how is a way to reduce errors and make them more productive. It also improves their acceptance of the software since it makes them feel more comfortable.

2. Learning Curve

If the app looks and feels user friendly, follows protocols and requirements, it can provide a better learning experience for the team. It can help you save time and costs on training and facilitating the straightforward implementation of the new software. This helps because most businesses are reluctant to software shifts because of the downtime caused by learning new software. 

3. Brand Recognition

Branding is an important aspect of internal and consumer software applications. For consumer software, for instance, a banking application, the UX dimension is the brand’s business card and part of customer service. A well-designed application works as a catalyst for customer loyalty. UX failure on the other hand means losing valuable customers.

For internal applications, UX can simply transmit the organization’s mindset to your staff. The logical organization of items will enhance their response times. For instance, a custom app for a call centre can suggest answers that follow the company’s tone of voice. 

4. Credibility

A custom application shows that the business cares about its clients and is devoted to offering employees the best tools to fulfil their job. These solutions can be expensive and take time to implement. However, once it is implemented, it shows the company’s commitment to fulfilling its business goals.

Customers pay a lot of attention to the details, and good UX can drive them to more sales. HubSpot shares that 97% of a customer’s decision is backed by the product’s experience. Now, as existing customers can be your brand ambassadors, it is important to impress them. 

5. Increased Sales

All the reasons above come down to offering a better tool for your staff and customers. The bottom line is always measured in sales. At the end of the day, your sales figure will show how efficient your product is. Good custom software with impeccable UX can reduce processing time for your customers, increase value for your shopping carts, offer more transactions for a retail banking app. 

Final Thoughts

There are various benefits to custom app development. With complex internal systems and specialized organizations, customization is becoming a norm. However, custom doesn’t always necessarily mean expensive. By utilizing existing software and customizing solutions, you get various customization advantages without a considerable cost. For most businesses, it is about choosing a software hub and then customizing software applications. To maximize your software development, it is difficult to look past custom app development. Let us know if you have a custom app development requirement and Nimblechapps will be happy to provide you with a free quote.

Websites help you offer a strong digital presence and build a reliable identity in the target market. There are hundreds or thousands of companies providing the same products/services like yours. How will your target prospect decide that your organization is better than your competitors? The answer is a well-designed website. A dynamically designed website is the perfect solution to grow your market share by attracting potential customers. It is a 24x7 salesperson that interacts with your clients, customers, or prospective buyers. Users can understand your products/services, experience, contact details and more.

Website design and development is crucial but it may not be your core strength. To deliver a high-quality website, you need web design and web development experience. Or you can hire an agency that provides web design services

A custom web development company like Nimblechapps has a consistent workflow that provides efficiency in website development at a cost-effective rate. As a professional development company, we follow a dedicated website development process and we will share it with you. Our website development process is an extensive look into how we break a project into intuitive phases. 

The exact structure of our process has evolved over the years, which has brought us to the format in the infographic below. You do not need to necessarily follow the same process to achieve success. But, following a detailed process will provide you with better results in the long term. Let’s check our web design and development process in detail:

 

1. Discovery Phase

The most important part of any web design process is to figure out client requirements. All other steps are based on this particular step. If you falter at this step, chances are you won’t succeed in getting the software right. The aim of the website, the goals, the target audience - it is important to discuss these with the client to identify the requirements are crucial. In the initial parts of the requirement discussion,  try to organize as many meetings or calls as possible to get a clear picture of the requirements. Also, bear in mind, the more detailed this stage will be, the more precise the cost and time estimation will be. 

2. Simplified Requirement Document

Once your team gathers the requirements at a primary level, it needs to be documented. A good business analyst aims to identify the business requirements and then translate them into an SRD or BRD (Simplified or Business Requirement Document) that would be a starting point for the development process. 

SRD should always be precise, unambiguous and easy to understand. It is the bible that developers will go back to when they face any development issues. Hence, it must contain details and breakdowns where necessary. Try to include as many possible deliverables and constraints as possible.

This step helps provide a smooth website development process without exceeding cost and time constraints. The entire website development process must stick to this document and any new changes will need extra effort, in terms of time and money. 

3. Website Development Planning

Once you know what needs to be developed and have detailed documentation of the same, the next step is project planning. Before the coding starts, it is critical to identify the tasks and manage the allocation of resources. This step consists of:

  • Wireframing
  • Defining website architecture
  • Choosing the technical stack
  • Milestone bifurcation
  • Identifying resources and cost estimation

The primary step of planning must begin with wireframing and understanding the website architecture. It is crucial not to begin designing or developing a website without a wireframe and sitemap.

A Sitemap is a hierarchical list of all the website pages and it assists the development team to work. The designers and developers get a clear understanding of the structure and the total distribution of pages in the website. Without a sitemap, your website will be clearly unorganized and messy.

A wireframe is an ideal way to visualize website design at the structural level and is important to identify any usability issues. It also assists in visualizing the user journey and choosing suitable UI elements. Basically, it is the foundation of your website and if you have a weak foundation, your website will collapse sooner or later.

Project planning is based on everything needed for successful project completion. Project planning helps in the proper utilization of the resources and ensure that the time allocated for each phase is utilized properly.

4. Design Phase

Good design doesn’t mean how it looks, but how user friendly it is. Your website design is more important for conversions than you think. Once the wireframes and website architecture are sorted, the design team will start working on the visual elements.

In this phase, the design team starts working on the visual identity of the brand. It is possible to visualize how your website will look. The website layout, the screens, buttons, headers and footers, navigation, photos, videos, and other elements are included in this phase.

As mentioned above, the design team needs to keep the target audience in mind and design the website accordingly. The website layout has to be discussed with the client and customized according to their preferences. 

5. Development Phase

Once we have designed the UI, we need to start working on the development and convert your static webpage into a functional website. Basically, there are two parts to software development:

  • Front-end Development - It is also known as “client-side” development. It is something that the users see and interact with on the web browser. The primary factor here is user interaction. Essentially, the front-end developers do not design the website but are responsible for bringing the design to life. They use all the static elements and convert them into a dynamic website.
  • Back-end Development - This part of the website is not seen by the users. The backend communicates with the front-end and shares information so that users can work with the website features. The backend development team ensures that all the business logic and data storage is implemented. This step includes Database creation, API development and integration and Security checks.

6. Testing and Deployment Phase

A product should be thoroughly tested before deploying so that the production is not threatened by bugs. Hence, having a proper, streamlined testing process is important. A website must be thoroughly tested before making it live. 

Website development companies use various types of testing methods like User acceptance, Beta testing, Functional and Performance testing, White box or Black box testing. The idea is to get rid of bugs that might affect product quality.

Once you receive a green signal from the testing team, the code is sent to production. Ensure a re-test on production too. Always maintain a staging server backup so if there is any issue after deployment, the backup can be used to restore production.

At Nimblechapps, we carry out intensive testing after every milestone. If the bugs are identified early, it is easier to fix them rather than fixing these bugs when the whole website is live. It will help you reduce web development costs significantly. 

7. Maintenance

The web development process doesn’t complete with deployment. Maintenance has an integral role to play in the complete web development process. The aim of maintenance is to modify and updating software apps to correct bugs, enhance capabilities and include features to enhance system performance.

Any changes or modifications will be considered as a change request and will not come under free maintenance. However, bug fixes and patches will be included in this phase. Nimblechapps provides 60 days of free bug support. 

 

Content is as crucial as the look and feel of your website if not more. It drives search engine results, boosts traffic to your website and launches you as an industry leader. Today, the quality and quantity of content decide your ability to leverage content for better results. This is where you will need professional SEO services from Nimblechapps as we offer exceptional content writing services. SEO content is different from normal content as it is optimized for top results on search engines. Writing quality content for SEO needs an analytical point of view and empathy. It is important to find keywords with a high search volume and are searched for by the target audience. 

Content Optimization is the key to success for a digital marketing professional. Every digital marketing strategy starts with content writing and optimization. It is fair to say that content quality leads to a higher rank in the search engine page results (SERP). Hence, every content writer must bear in mind that there is more to SEO than keywords. In this article, we will discuss the basics of content optimization that makes a quality content. Following these tips will help you to embody the voice of your audience and answer their questions accordingly. 

How do I start SEO content writing?

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It is not always about the right keywords, but the answer is not that complicated. In this article, we will break down the parts which matter the most for an SEO copywriter. There is no secret to writing SEO-friendly content. Though, SEO copywriters often complicate the process and steer clear of their goal. The final goal is to help your clients make money. You must bear in mind that writing for search engines is different from copywriting for email or your social media. Follow this 4 step guide for SEO content writing:

  1. Use of primary keyword in the page title: This should be quite easy. If something is crucial, the title of your page must have the most important subject to indicate what the page is about. 
  2. Make use of the most critical keywords higher up in the content: SEO experiments display a great correlation between the rank and placement of keywords in the body of the article.
  3. Use a variety of keywords in your content: It is not possible to write an article with a single keyword and expect it to rank. Search engines need a variety of signals that show content relevancy. Hence, keyword variations are the best way to show Google how it should determine your content.
  4. Study competitors with quality content: It is the most suitable way to learn what Google is favoring. Take a look at the type of headers, word count, the use of bold and italics, the number of headers, images, videos etc. Try to tweak your content according to this study and you are good to go. 

So what is the best way to write terrific SEO content? It is best to understand what your users and search engines are looking for. This is an intuitive process as long as you identify a few key principles. 

Tips for SEO Engaging content in 2022

Let us now take a look at some of the best tips to write engaging content in 2022 and beyond.

Keyword Research & Technical SEO

Before writing a blog post, it is crucial to identify a keyword that is searched for by your target audience. The content becomes SEO content only when it is optimized for a particular keyword/s. To find desirable keywords, it is important to identify your niche. Once the niche has been determined, it is best to compare your own offer with other brands (competitors).

When you undertake competitor analysis, you find high-quality keywords used by searchers who are your target audience. Lastly, you will get a list of high-quality keywords used by potential customers. 

Sub-Keywords

Once we have a primary keyword, you can move on to the next step. How do you write content which ranks in the top search results on Google? The easiest way is to take a close look at the top 10 results for your keyword. Google Suggest instantly provides more sub-keywords in the search bar. It is best to be attentive during this stage. Google makes use of these sub-keywords to let us know what challenges are faced for the primary keyword. The use of these keywords will determine your content, as explained in the following step. 

Assess Search Intent

Simply including keywords into texts is not enough to rank in Google. Simultaneously, you have to meet the search intent for content. It means you have to answer those questions that users link with the identified keyword. The sub-keyword extracted from Google Suggest provides the first direction for our text. It should definitely be included in your post. When researching the top results on Google, it is critical to pay attention to the form in which the content is written. Once that is done, you can compare the results from the search. 

The headline always reveals what the content is about. The three results for the keyword usually include references to the time of year, places to visit and general advice. Also, Google Suggest already informed the search intent at the beginning.

Prepare an Outline

Preparing an outline means doing keyword analysis and content research simultaneously. It is crucial to outline the blog post in advance. As when you start writing, the structure will help you stick to those points. According to our knowledge, a majority of informative blog posts on the internet follow a similar pattern. You can use a template to structure your content. 

As we discussed above, every SEO blog post has one or more focus keywords. A good blog post generally focuses on these keywords and builds everything around it. Every SEO post typically answers three basic questions: What? Why? And How To? It is important to use heading and subheadings to create a neat structure. Once the framework is set, you can start the actual work of writing your blog post.

Write a Draft

Thanks to our previous efforts, we don’t begin from scratch on a white page during the initial draft. You will now have access to the keywords and outline in front of you. It is easy to understand where the text will go, now it is time to fill it with content. The good thing about the first draft is that it doesn’t have to be perfect. It is an amalgamation of all the data that has been collected. The crucial part is that we start writing the SEO content from start to finish. You will get enough time to make changes to it at a later stage. 

The article will be composed of three parts: Introduction, body and conclusion. The introduction must be powerful enough to engage the reader and invite them to read more. The body will include the answer to the three questions. What is the “keyword”? Why is “keyword” important? And How to deal with “Keyword”? The conclusion part should be a fitting end to the article. Make sure you keep an eye on the introduction and close the loop in the Conclusion section. You can add links to your product/service pages in this section.

Revision

The first draft is ready and now it is time to revise it for any errors. Give at least one night before you start working on the revision. Then take time and go through the whole content step by step. You must check the following points:

  • Have I met the Search Intent? Go back to your initial research. Always ensure that the content answers the exact questions Google is asking related to the keyword.
  • Keyword Placement - As soon as the content is checked, recheck if you have included all the critical keywords. There are millions of blog posts on the world wide web that don't get ranked. The reason is that Google is not able to match the content against any crucial search queries. You can prevent this by adding the most important keywords in the text and headings. 
  • Spell Check - It takes time to build trust with your audience. It can be shattered quickly if they find random spelling mistakes. We use Grammarly to check our content for spelling and grammatical errors. 
  • Invest in an Editor - You have spent enough time researching and writing the content. It will always be difficult for you to find mistakes. It always helps to have another pair of eyes to review and edit the content to dish out quality SEO-friendly content. 

Write Descriptive Posts

SEO of content is not just limited to keywords and search intent. Search engines track the time a user spends on your website. The longer that person stays, the better it is for your search engine rankings. To provide a better flow, you must include images, videos and call-to-actions at frequent intervals. 

Work on Your Metas

Before you post your content for the world, it is important to define the Meta Title and Meta Description. Think about the following points:

  • Must use focus keyword once
  • The Meta Title should not exceed 70 characters
  • The Meta Description should not exceed 160 characters.
  • Numbers, questions etc. increase the CTR (Click-Through-Rate).

Once you define the meta title and meta description, it is time to post your content by hitting the Publish button. Congratulations on a successful blog post.

Conclusion

Contemporary SEO content should look to please your target audience. Content that provides value to the readers will be successful for your brand. Google knows better about your target audience than you do. Google’s primary aim is to provide users with what they are looking for. If you can help the search engine, it will help you get to a higher ranking on the search engine. Writing good SEO content is an art and it needs patience and hard work. We at Nimblechapps, are not your everyday SEO company. Digital Marketing for us is not about placing keywords or driving traffic using paid ads. We implement content marketing strategies with a goal to target only people interested in products or services similar to yours. If you want to take your writing to the next level, contact us today.  

The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.

Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media. 

Current Social Media Marketing Trends Most Agencies are following

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Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers. 

Influencer Marketing

Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns. 

Social Media for Customer Service

Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help. 

Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner. 

Use of Stories

Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.

Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs). 

Alternative Platforms

Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.

One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.

To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience. 

Augmented Reality

The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media. 

7 Social Media tips and Predictions to look out for in 2022

1. Micro-Influencer Marketing

Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.

We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic. 

2. Artificial intelligence

Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:

  • Email marketing
  • Keyword research
  • Content optimization
  • eCommerce transactions
  • Product recommendations

Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.

At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond. 

3. Agile Marketing

Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:

  • Reviews
  • Games
  • Quizzes
  • Videos
  • Surveys
  • Contests

4. Voice Search

Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.

As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.

5. Live Streams

Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.

With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too. 

6. Short Video Content

It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.

7. Data Protection

Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023. 

Conclusion

The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.

Google revealed that they have changed how titles are created for search result listings. It was only last week that Google launched a new system of generating titles for web pages. Earlier, Google used the query keyed into the search box when creating the titles. Now, Google will no longer use the same query to create web page titles. Generally, it describes what the page is about irrespective of the particular query. It is usually the content that is placed in <H1> tags, within other header tags. Moreover, it is enlarged and highlighted through the use of style treatments. 

Title tags are still relevant for a majority of web pages. Google confirmed that around eighty percent of the results will have the usual HTML title tags. HTML title tags are most commonly used as per Google. Why is Google changing the title tags? Google announced that this update is meant to provide readable and accessible page titles. In some instances, Google may include website names where it is helpful. In other cases, when coming across a lengthy title, Google picks the most relevant part of the title.

Google Algorithm Updates 2021

Earlier in June 2021, we published an article on Core Web Vitals - which was a comprehensive guide to create a better user experience. 

What is Google's Web Page Title Update?

Google is now informing the general public “How They Generate Titles”. This is actually phenomenal, but we may need to work on a few things. This will be used mostly for On-Page content. Google’s Danny Sullivan posted on Google Search Central saying: “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query”. 

As it was noticed in live search engine results, Google’s new method for creating web page titles has been thoroughly documented. Earlier, the Meta Titles of a page would change depending on the keyword searched by the user. This won’t be happening going forward. Google’s new algorithm will fetch and create titles from the content it feels relevant to the user. Essentially, Google is making use of text that users can see when they visit a web page like H1. 

You might have a question, why does Google search for the title in the content when there is a title provided already? This is because title tags do not always describe the page. The title can be too long, keyword stuffed or a boilerplate. Google recommends you to create exceptional HTML title tags. Out of all the ways used to create titles, content from HTML title tags is most likely used by Google. 

How title tag update has caused fluctuations in website traffic & conversions?

Now, let us find out how the title tag update has caused a disruption in website traffic and conversions. 

Google is not displaying publisher title tags for around twenty percent of search results. This is also known as SERP and SEO specialists around the world are not happy with this update from Google. It stems from the fact that these websites have started losing traffic due to poorly written titles in the SERPs. 

Google Title Tag Update Fatality

Popular search marketer Lily Ray tweeted about a fatality due to Google’s update. She remarked that clicks decreased by more than 60,000 in the last week or so. Interestingly, the website did not lose ranking and the position too remained the same. This means the website lost traffic due to Google’s title tag update. She termed the whole phenomenon as Google Titlepocalypse.

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Incorrect Location in Title Tag

Tons of complaints have been registered against the title tag update. So, Google began a Webmaster Help Forum thread where users can discuss bad title tags in SERPs. A business owner with a local site remarked that Google was rewriting title tags and using the incorrect location. It is not good to have an incorrect location in the SERP title. This is because a user will not click on the result when it shows a location that is not the one they are looking for. The discussion forum states: “Hello, the latest change to titles is not properly representing the ‘brand attribute’ of the title. You are appending - AAA Northern California regardless of the location of the search. This business operates in multiple states outside of the Northern California region. CTR has dropped significantly in these instances.” 

Google Skips Health Related Titles

If there is one thing where Google erred the most is the implementation in Healthcare. The Title Tag update has seen the worst implementation which is worrisome. Google is including the word “vaccination” in the title for pages that are around a disease but not about the vaccination for the illness. 

Capitalization Mistakes

Search marketer Jennifer Slegg too tweeted about the search engine adding the incorrect capitalization in the SERP titles. This results in a weird looking sentence with lowercase words merged with upper case words.

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We checked the code of the web page and the combination of lowercase and upper case in the title doesn’t exist on the page. The weird looking appearance of the title in the search results is all thanks to Google’s faulty algorithm.

Tips to Optimize Web pages as per this update

Titles are important to provide users a quick insight into the content of a result and why it is relevant to the user. It is always the main piece of information used to decide which result to click on. Hence, it is crucial to create quality titles on your web pages. Some important tips to manage your titles:

  • As mentioned above, ensure each page on the website has a particular title mentioned in the <title> tag.
  • Create descriptive and precise page titles. Avoid unclear descriptors like “Home” for your home page, or “Profile” for a particular user’s profile. It is best to avoid long titles, which might get shortened in the search results.
  • Try to avoid keyword stuffing. At times, it is better to have particular keywords in the title. However, there is no reason why the same words should appear multiple times. A title like “Web development, web development company” etc. doesn’t help the user. It is also known as keyword stuffing. This can make your results look spammy to Google and to users. 
  • Best to avoid repeated titles. It is crucial to have different, descriptive titles for each page on your website. Giving a title “Best products for Sale”, on an e-commerce website doesn’t help differentiate pages on the website. Even long titles are bad for the website. The ideal option is to use a concise title and use the meta description to depict your website’s content.
  • Brand your titles, but keep it minimal. Your website’s home page is the perfect place to add some  additional content about your website. For example,, “ExampleDatingSite, a perfect place for single moms”. Though displaying the text in the title of every single page on your website affects readability and will look repetitive if several pages on your website are displayed for the same query. So, it is best to include your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter like a hyphen, colon, or pipe etc.

Final Thoughts

There are various issues reported by the marketing and SEO community that it is possible that the Title tag algorithm update was not comprehensively tested. Google has hundreds of search quality ratings. You would feel that some of these mistakes might have been avoided especially in the health and safety sector. If you need further help understanding Google updates, you can get in touch with Nimblechapps,a professional SEO company in India

 

Converting web design files into HTML, CSS, or JavaScript is the norm for all front-end developers. However, a part of this work doesn't necessarily fit into a tutorial on any topic. A front-end developer breaks down a design and figures out how to turn it into a proper build. It may not be necessarily included in any course curriculum but is meant to be learnt while on the job. 

Learning how to code a website can be an overwhelming task. It is even more challenging if you are not comfortable with programming languages. However, learning how to code a website is simple if you use the right guide. In this article, we will look at simple web design for beginners with an HTML page template. It is one of the easiest ways to code a website. This process will help you save time when trying to develop a dynamic website for your visitors. 

Design Evaluation

Before we start coding, let us try to understand the ideas instilled in the design. Ideas can further divide into a few segments, and we want our final product to showcase all these ideas. The segments that we commonly use are:

  1. Layout-level patterns - replicating layout ideas and the entire grid.
  2. Element-level patterns - headings, text sizes, fonts, icons, button sizes.
  3. Colour palette - the name is enough
  4. Structural concepts - the organization of sections apart from the layout.
  5. Everything else - ideas present in a single component. 

Illustrating the patterns in this manner is essential to understand our CSS approach. It also helps choose suitable HTML elements and start conversations with the designer or other team members. Accessing the design source files, sections, and layers will help you understand the designer's thinking. It will come in handy when you want to discuss particular areas. 

A step-by-step guide to turning design into codes

This section will show how you can optimize your design-to-code process and make it easier for your team to follow the process. We have listed the process to assist designers design for the end-user and the developers to get their work done in the most efficient way possible. Let us find out how:

Dev Team Inclusion from the Beginning

We are not saying that developers should interfere with everything going on in the design phase. But, including just the lead developer from the design phase is enough. In this way, the designer will be aware of the limitations depending on the technology used and the timeframe available. For instance, it isn't easy to stick to a single design in Android applications. The designers have to be reminded to think about Android specifications, so there is minimal design rework. Or, the final result will be an application that doesn't look and feel right when compared with the original design.

Some frameworks include pre-existing font icons with set components and distinct layouts along with margin settings. For example, the dev team will use Bootstrap and as a designer if you start working on the design without this information. This means there will be inconsistencies like margin settings in your artboard that are different from the margin set in Bootstrap. The designer must know which framework will be used to develop the code to make appropriate design decisions.

Responsive Templates

For all new projects, designers must always have three different templates for mobile, tablet and desktop. This is the least that any design team could do. Sometimes, a developer gets a design with single screen size, and the requirement is to build a responsive website. This will waste precious time of the development team, and it will not go well with your client. 

At Nimblechapps, we design on a grid system, as you can easily create multiple screen breakpoints. Simultaneously, it enables you to respond to screen sizes slightly smaller or larger than your breakpoints. If you want to take this one step further, you can start using Auto Layout. It is an essential Sketch plugin that will be a blessing in disguise for your design team. The tool enables you to design responsive layouts for all screen sizes by changing pixels into percentages, which the developer can export into HTML. 

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Create a Design System

If you do not have a design system, it indicates that your design will have some irregularities to an extent. The unclear design will not please the development team, as they will have to build messy, complex components to honour that design. This also means that you are wasting the development team's time which could be used better. Moreover, further development changes will be complex, and you will need to maintain a heavier code base. Alternatively, a uniform design system will help you keep the design and development team on the same page. 

A design system is an extensive list of the reusable components and layouts organized, each serving a specific purpose. It helps ease out the future UI and UX changes too. These are the things you should pay attention to when creating a design system:

  • Style Guide - It is the canvas on which a design system is built. It consists of a colour palette, fonts, icons, CTAs etc, in your design. Without the style guide, it will be challenging to develop a uniform design for the project and add to the development team's frustration. 
  • Naming Conventions - Each layout, component, asset and file should include a uniform label. It is best to avoid using generic names and labels. It is better to name the labels based on their function.
  • Offering all possible states - It is good to ask instead of guess. Check all the error states, validation messages and disabled states for inputs and buttons that a user can come across. 

User Flow

You are not just handing off the design screens to the development team; you also hand over the user flow. If you are not able to do it, it means you are making their work harder. If a designer is lost in the design, the development team will share the same feeling too. Story narration means informing the group what happens when a user clicks on a button, why they do it, what happens when they do it etc.

The development team will use this story to plan their strategy to build the app features. Hence, the design team must link all the screens together. You must not think that the development team will figure it out. If it needs to be done in a particular way, then they will need to be told as they do not mind readers. For design, tools like Figma or Sketch can be used to link your screens and create a working prototype.

As a developer, you will hardly get any animations that go along with the design. It is crucial to understand that animations are not an add-on but are an essential part of usability. Developers can use CSS animations instead of JavaScript ones as they are lighter and perform better. 

Auto- Generate Visual Specifications

For a developer, it is always tough to imagine why a designer would hand off a project without using a tool that enables them to see the specifications for a particular component like margins, paddings etc. It is easy to auto-generate these specifications in a tool like Zeplin or InVision. It is easy and assists the developers in not wasting time doing pixel-distancing. And it is pretty common not to use this option or to forget about providing them proper access to see those specifications. 

Assets

A designer should consider two things when it comes to assets:

  1. Store assets in a single place using a tool like Zeplin.
  2. Add SVGs whenever and wherever you can.

Maintain a Checklist

Many times, a product manager has to remind the development team about the last-minute design updates. It can be avoided by making a list of all the features and case scenarios included in the design. This happens when it is not adequately documented in the user flow or the design system. 

Conclusion

If you can't follow all or any of the above steps, it is not the end of the world. You can start by implementing some of these methods in your projects (one at a time). Even a single good practice will improve the collaboration between a designer and a developer. The guide has been created for ease of translating the design into code. A final recommendation from our side, we at Nimblechapps love doing post-handoff meetings, including all the stakeholders. This includes the project manager, the developers and the design team. 

Typically, the project manager and the development team conduct timely meetings, but they focus solely on meeting the deadline. The design team in this meeting can compare each product build against the final design. Moreover, they can also identify what practices could be implemented in the future. Let us know what you think about this guide? Do you follow a specific design to code guide in your business? We would love to hear from you. 

The COVID-19 pandemic has changed our daily lives. Social distancing norms and pandemic induced lockdown have changed the way we connect and engage with our peers. It has shifted our focus to find alternatives for communication and entertainment, and hence it has enhanced the digital sector. The digital media industry has received an incredible boost in the last few years. A study from October 2020 states that more than four billion people use digital media channels every month. One of the most recent entries in this genre is the Clubhouse app.

The Clubhouse app has started a new era in social media by an invite-only model. We checked out the app and want to explain how to develop an app like Clubhouse. In simple words, Clubhouse is a live-streaming audio-chat app. In this app, users can readily listen to the discussion of others or can start their own conference. The Clubhouse app became an overnight sensation when Elon Musk used it and the active users became 2 million. In this article, we will discuss the Clubhouse app and how much does it cost to build an app like Clubhouse.

Tips to develop a Clubhouse type App

The popularity of Clubhouse can be linked to its simplicity. The application has features like feed, rooms, clubs, search and profile, but they are just enough to make thousands of people want an exclusive invite. Now, let us check how to add that type of functionality:

Onboarding

Clubhouse creators tried their level best to make users comfortable with the app. You begin with a Welcome page and start with your profile setup:

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There are two options: “Get your username,” which will put you on the waiting list for time being or you can choose the “Sign in” option if you have an invite. Here, if you receive an SMS code, you use this code to begin registration. Interestingly, Clubhouse provides integration for both Instagram and Twitter, used for sign-in or for searching people you know. If you wish to enter your information manually, you can add your name and make a Clubhouse username. 

Clubhouse Invitation

This invitation feature has to be one of the most important features of a Clubhouse like application. This is because it provides a sense of exclusivity. As a Clubhouse user, it is possible to send invites to two other people:

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Typically, there are three ways a user can participate in Clubhouse:

  • Register on an online waiting list.
  • Get an invite from a Clubhouse user.
  • Buyan invite.

There are rumours that you can buy or sell Clubhouse invites on eBay. The price can vary from USD 30 to USD 20,000 according to an NYTimes report.

Clubhouse Feed 

The feed includes events hosted by people and clubs you follow.

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Just like other social networking mediums, the feed contains two distinct lists: one for upcoming events and the other for the ones coming up later. It is important to have a simple feed functionality to build an app like Clubhouse.

Clubhouse Rooms

For this step, you have to tap the “start a room” option. Basically, there are three kinds of rooms like Open, social and closed. If you want to start a session, it is possible to create a room with a basic architecture including a list of speakers, search options, “raise hand” and “leave quietly” buttons. 

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If you are not the host, you will be on mute, to begin with. The moderator can then decide which of the participants can participate. You can sit quietly and speak only if the host wants you to react. If the host invites you on the stage, you can mute or unmute your microphone to become a speaker. When you start a new room, you will be the host/moderator by default.

Clubhouse User Profile

The user profile is quite simple and features a picture and a short description of the existing users. It will be that simple and leave the rest to your imagination. During conversations, users tend to swipe profile pictures to express themselves.

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Clubhouse Clubs

Every Clubhouse user can create a club once they have attended three-room conversations. In your club, you can host private or public groups.

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The club structure is basically just like every other feature on the Clubhouse app. Every club consists of a club name, logo or image, a short description and members. There is a “Follow” button; so once you follow a club, you will get notifications when there is a conversation that you can participate in. 

Clubhouse Search

If you are looking to develop an application like Clubhouse, the search feature must be your top priority. In the application, you can look for users and clubs by their usernames, and for conversations using particular topics. It is also possible to conduct a search within a room during a conversation.

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What is the estimated cost to Develop an App like Clubhouse?

To answer your question, a basic social networking application can cost you around $60,000 -75,000 and the development time can be between 9-12 months. Please note that this calculation is done on the basis of an average developer rate of $25 per hour in India. If you wish to add more complex features, the cost will increase. A complex social media app can cost around $200,000 and the development time can take more than a year.

Here are some of the main reasons affecting the total cost of Clubhouse-like app development:

  1. Size and location of the IT company - you may choose to develop the app in-house or outsource it to an experienced mobile app development company. It is best to hire a remote development team that has the skill and expertise to handle such projects.
  2. Complex Features - The more features you have, the higher the cost and development time will be.
  3. Infrastructure and APIs - If your app will have a lot of incoming data, the back-end will have to be planned to make sure there is quick scalability.
  4. UI/UX Design Complexity - The cost will depend on the number of screens, distinct elements, total custom illustrations, animations and more.
  5. Branding - If you want to include multiple logo variants and other branding, it will add to the cost of the project.
  6. Number of Platforms - The cost is different depending on the need for a native or a hybrid app, and the total number of platforms to be targeted.

How is developing a Clubhouse type app beneficial for business?

As a business owner, how can you take advantage of Clubhouse or social media apps with similar features? Let us discuss three main advantages of apps like Clubhouse for a business:

Grow Your Business

Clubhouse and other voice-chat applications enable you to develop a group of users who can be your potential customers. You can start by attracting them to your app with quality content related to their industry and display your expertise. Once they identify you as an industry leader, they will be likely to do business with you. 

Reach out to a Wider Audience

Compared to other audio-chat applications, Clubhouse provides a stage to share your ideas and information with a wider audience. You can share your ideas with a max of 100 people at a time on Zoom and 1,000 people on google Meet. This when compared with the 5,000 user limit is an important upgrade. 

Connect with like-minded people

It is the perfect opportunity to connect and interact with people from your niche. With the range of topics discussed on the app daily and the variety of experts on the platform, you can always find the right person for any situation. Whether you are hiring for your next project, looking for a collaboration or a new partner, building a Clubhouse like app provides endless opportunities to do that.

There are chances that soon we might see many alternate voice-chat apps coming to capture the market but Clubhouse will always reap the benefits of being the first of its kind app. 

Wrapping Up

Clubhouse is a unique application that has shown great possibilities to become a pathbreaking app. Hence, tech giants like Facebook, Twitter, Discord etc., are also looking to build a similar app which will be their answer to Clubhouse. But, if you simply copy Clubhouse, you will need to fight for the users’ attention. It is the perfect time for you to launch your own Clubhouse-like app in the market. Find a suitable App Development company for your app and start the app development process now. 

The gaming industry saw exponential growth in the last few years and continues to grow due to the COVID-19 induced lockdowns and limited outdoor activities. These monumental changes impact the demand for outsourcing game development services. It is imperative for game development companies to hire professional game developer or designers as there is cutthroat competition. 

Mobile games have always been a profitable business. Even records show that revenue from the video gaming industry is much more than any other entertainment sector. For instance, the overall box office revenue was about USD 42.5 billion in 2019 and video games garnered an impressive USD 120.1 billion. That is almost three times. These numbers are enough to prove why businesses are interested in game design and game development.

Developing a mobile game app is different from building a standard application. It takes a different approach and skill sets. Hence, it is important to hire a mobile game development company after considering all critical factors. In this article, we will offer you an extensive guide into mobile game development and tips to hire a game development company in 2021.

Reasons to look out for an outsourcing game development company -

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Outsourcing development is to hire the professional services of a third party to work on your project. Before you start outsourcing your projects, it is important to understand the benefits of outsourcing game development. Let us find out.

1. Cost-Efficient -

The primary reason for outsourcing is to build the game in a cost-efficient manner to save money. It helps to get the job done with cheaper labour from countries like India, China or the Philippines. When you do not have enough resources to fulfil a project, instead of hiring new developers, you can outsource to resources for a short period of time. 

2. Time Consuming -

Irrespective of the studio size, outsourcing enables businesses to create and nurture a huge team of game artists, designers and developers. Hence, it takes less time to develop a high-quality game. Alternatively, recruitment of new resources takes time in interviewing, onboarding and training. This impacts the production delay where outsourcing saves more time which can be utilised to improve your game content. 

3. Employment Flexibility -

There is always an amount of flexibility when working with outsourcing companies. You can hire them on a monthly basis or on a project-to-project basis. It enables you to increase additional resources when you require them and can also release them once the project is completed.

4. Risk Management -

Those times are important in your business when your best game developers leave for better opportunities. Outsourcing can solve this problem without any issues. This is because outsourcing helps you bring good developers to your team depending on your budget and project requirements. It helps reduce the risk of your staff management. 

X-tips to Find & Hire a Game Development Company in 2021

Finding an experienced game development company can be a daunting task. But, there are many efficient ways of finding and hiring a skilful game developer. 

 - Knowledge of Different Game Genres

Having knowledge of multiple game genres is an unbeatable skill set. Prominent 2D and 3D unity games are changing the gameplay. Players display their actions and reactions depending on the genre. A variety of genres are being used by game developers to design the theme like:

  • Role-playing games (RPGs)
  • Simulation
  • Chance
  • Puzzles
  • Strategy games

It is crucial that the game developer has experience in multiple genres. They can easily determine if a game fits into different genres or an established theme. The developer needs to break down the sub-genres to build interactive experiences.

 - Works as a Team

Game development is not just limited to the right tools, ideas or strategy execution. It is about scouting the right people that can work in tandem with other team members. A game development team includes multiple skill sets and expertise. It is a shared vision of all team members working together to achieve a goal.

Each player is different in terms of work style, skill set and perspective. It is crucial to understand the team size, structure and realize the vision of the team. The team should be able to work depending on the project requirement and time constraints. The team members should be able to work on their defined roles and accomplish individual and team targets.

 - Passion for Games

Skills can be taught but passion is inherent in an individual and cannot be taught. Is the developer passionate about developing mobile games? Passion, ability to go above and beyond, project completion within the timeframe - everything is equally important when it comes to successful game development. Professional and passionate game developers can go beyond their responsibilities to build path-breaking gaming projects. You are lucky if you are able to find such committed game developers with real knowledge and a deep understanding of their craft.

 - Creativity is Key

If your mobile game is missing creativity and fun, the gaming experience is incomplete. It is great to be able to build a game that is loved by users from all age groups. Any team members that you are looking to hire should be able to ignite that passion and creativity in the project. The game is successful only when the players are totally immersed in the gameplay. 

Graphics, design, art, content, sound etc skills are important to develop unforgettable games that people love to play even after years. You must make sure that the technical abilities balance the creative side to make games exciting for existing and new players too. 

 - On-going Support

Bugs, poor design and frequent crashes can be frustrating for players. These instances can make or break the game instantly. You cannot expect a game to have any bugs and crashes. At times, even players could find and report new bugs while playing.

Hence, the game developer should also be able to offer you ongoing support as and when needed. The goal of a developer is to offer optimum in-app experience while eliminating and bugs and reducing maintenance costs. A bug-free game provides a smooth experience and keeps players busy for a long time. An application with an attractive UI design can stand out amongst the tough competition. 

 - Communication Methods

Communication is crucial for collaboration. It keeps you on track and makes sure that the project flow is smooth. Hence, when you select a mobile game development company to hire, see if they can communicate with you effectively. This will allow you to provide feedback as and when needed and also get updates on project progress. If communication is sorted, you will get the same comfort as working with an in-house development team.

You must decide the mode of communication with the mobile game developers you hire. Top mobile game developers will have dedicated communication channels like instant messaging, emails, phone calls and video calls. They will be used as project management software, so you can stay on top of the project.

 - Previous Clients

When you look at the team’s previous projects, you can determine their design and development prowess. If they have worked with well-known brands, it means they are a reliable choice. Also, check if they have worked with projects similar to yours. If they have already done that, they will be able to accommodate your requirements.

Moreover, check out their client testimonials to know what clients have to say about their work and professionalism. A reliable team will have more positive reviews than negative ones. It is best to know about the core strengths of the game development team before you work with them.

Benefits of Hiring a Game Development Company

Now, let us check some of the main benefits of hiring a game development company.

  • Professional Goals

Professional achievements matter a lot for an app development company. It is even more important for people in the technology niche. With the help of a game development company, you can achieve professional goals in the best possible way. The game development company will be able to design and develop some products and services using the best available technologies. It is safe to say that everything will be high-quality and achieved without any major hiccups. Hence, a game development company will help the business achieve greater heights. 

  • Ease of Documentation

One of the main advantages of hiring a qualified game development company is that the documentation is pretty straightforward. The documentation offered in the game engine is quite easy to understand and implement. Moreover, there are simple working details offered to the clients which can be easy to understand. When you have the experience and expertise of a skilled game development company, it makes your task easier. 

  • Advanced Technology

For game development, you need high-quality tools and resources. Investing all the required resources for an in-house team can be expensive for a small business. By hiring an experienced game development company, your business can get access to expert game developers with high-end tools at a small price. In the end, you can get the advantages of advanced gaming technology without hampering your operating budget.

  • Better Management

When you are starting a new business, you may have to do maximum work to build your product, market it along with enhancements. These tasks are extra and on top of your business management like managing taxes, financial records and staffing. By outsourcing your game development, you can free up a lot of time so you can focus on the most important tasks and still have the time and resources to reach out to your target customers. 

Conclusion

Mobile game development is a promising niche of the entertainment industry. Companies can gain sizable revenues with a well developed and launched game. But, it also means high competition and greater investments. For cost reduction and building high-quality games, companies look to outsource their game development requirements. Hiring a game development company provides a number of benefits like cost reduction, scalable development, access to cutting-edge technologies and relevant experience. Due to this, businesses can get a game of high quality at a fraction of the cost. What do you think about outsourcing your mobile game development requirements? If you need any help with game development, contact Nimblechapps for a free quote today.

Developing a comprehensive website structure might seem forthright. But, that is not always the case and we will cover that in this article. Building a consistent website structure is to lay a concrete foundation for your online presence. If you plan accordingly, you will definitely achieve astounding results. There is a lot of content out there on these individual topics but we have tried to cover all the major points in a single post. 

You must be aware that almost all search engines are interested in how well our websites are planned. And if they are not meeting the desired standards, it will certainly not appeal to visitors and you will notice a high bounce rate. In this extensive guide, we will share tips on the dos and don’ts of content along with tweaks in your design strategy to improve your SEO and user experience. You can take help from a WordPress Development Services agency to create a user-centric website in 2021. 

How is website structure helpful for traffic improvement on the website?

We have worked with hundreds of clients in the last seven years and it is shocking to know how often website structure takes a back step. It is one of the most critical aspects of a website’s SEO performance and very few website owners realise the importance of having a proper website structure to improve their SEO. We will look at some of the major reasons why website structure is so important for SEO performance.

Better User Experience

When you remove the graphics, content, images etc, a great website design depends on having a great structure. Humans always look for a balance and feel great if they are able to put pieces together and search for things where they are looking. Hence, a great website structure is greatly satisfying for users. 

If your website is appealing to visitors then it is definitely appealing to the search engines and vice versa. This is because the Google algorithm utilises information from searchers to rank your website. If your website has sub-standard CTRs and low dwell time, it will definitely not perform well in the SERPs. A good website structure is crucial to decrease the bounce rate and enhance dwell time which will lead to better search rankings.

More Sitelinks

Sitelinks are a listing format in search engines that display your website’s main page along with various internal links below. 

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Sitelinks provide impeccable SEO benefits. They improve the navigation of your website, point users in the right direction, improve your brand reputation, enhance user trust, increase CTR and reduce the conversion funnel. 

Now, how to get sitelinks? You don’t just go to Google Search Console and fill out a few random fields. It is not possible to issue a sitelink request. But, the Google algorithm automatically rewards great websites with sitelinks. That is why it is imperative to have a good website structure. If the quality of your website structure is not good, you would definitely not receive any sitelinks from Google. And if that happens, it will cost you in terms of reduced traffic, less CTR and conversions.

Improved Crawling

Web crawlers crawl a website’s structure. The primary aim is to index the content in order to return it in search results. If you have a good website structure, it is convenient for the crawlers to access and index the content. Crawlers do not discover anything on your website by accident. Even Google has confirmed that there are pages on each website which their crawler might not be able to find and index. But, you can make their job easier by offering time sensitivity, crawling, indexing and sharing the pages of a website with a definite structure. 

Enhanced SEO

In the end, your website’s organization starts the way for SEO success. It is not wrong to say that without a good structure, you may never achieve good SEO results. Definite site structure provides your website with a great SEO foundation that will offer you loads of organic traffic. 

Set Clear Goals

If you plan your site structure then you must conduct research on competitors and keywords. It is one of the best ways to get a good foundation to plan your navigation and content strategy. By doing that, you get the idea of how much traffic you can expect on your website. If you are working on a new website then you must focus on the easiest keywords with the most search traffic. It largely depends on your language and area of expertise. If you are looking for a keyword in bigger markets like the US or Europe, then you must try to include keywords with more than 1000 monthly search volumes. 

However, you can settle for less if you are certain about the traffic you are expecting. When you are certain of the traffic estimation then you can shift your focus to conversions. Everything is interlinked, so you need to follow all the steps to achieve ultimate website success. 

An Ultimate Guide to creating a user-centric website structure

Now we will discuss how to create a user-centric website structure.

Plan Your Hierarchy

If you are developing a website from scratch, it is the best position to plan your website structure for optimum SEO results. Before you begin creating pages in a CMS, plan your structure carefully. It is possible to do it on a whiteboard, a spreadsheet program, a word processor etc. 

A hierarchy is a simple way to organize your data in a way that makes sense for the users. It will also be your navigation and your URL structure so crucial things start from here. There are various important features of hierarchy that should be considered before you dive deeper into it.

  • Keep your hierarchy logical. Do not make the process too complicated for the users and for the search engines. It is important to have simplicity both for your users and for the crawlers. Each category should be unique and distinct. Moreover, the subcategories should relate to each main category.
  • Ensure the number of categories between 2 and 7. Unless you are an e-commerce giant, there should only be a few main categories. If you have more than seven categories then you must rethink your strategy for SEO purposes.
  • Try to keep the number of subcategories low in each category. It is best to keep it even. If one category has 3 subcategories and another has 11 then it will not be uniform.

A site hierarchy is the first place to start to have an outstanding website structure.  

Build a URL structure according to your navigation hierarchy

The second most important aspect to develop a strong site structure is your URL structure. It should be pretty straightforward if you have logically mapped out your hierarchy. Your URL structure should depend on the website hierarchy. It means that your URLs will have actual words and extensive keyword coverage. 

Website Navigation in HTML/CSS

When you build your navigation, make sure that your coding is not complex. To make that happen, HTML and CSS are your safest options. Development in JavaScript and Flash will limit the crawler’s ability to cover your website's navigation and hierarchy. 

Use Shallow Depth Navigation Structure

Your navigation structure will obviously follow the website hierarchy. Make sure the pages, importantly if it is not buried too deep within the website. Shallow websites do work better from a usability point of view and the crawler part. A shallow website is far more preferable than a deep website. 

Build a Header that lists your primary navigation pages

Your top header should be one to be listed on your primary pages. All websites should follow a simple top navigation footer with a few subcategories each. This will make sure everything is achieved that you need. Adding multiple menu elements apart from your primary categories can be daunting and unnecessary. If you have designed a parallax website, make sure that you have a persistent header menu to display each scrolling phase.

The dropdown menus using CSS may offer a unique or intriguing user experience, they do not improve SEO. We do not recommend going for this. We also suggest you not to use an image-based navigation structure. Text links with proper anchors offer the strongest type of SEO. If you have a footer with menu links, make sure that you duplicate the main links of your top navigation menu in your footer navigation menu. Switching the order of links or including additional category listings will mess the user experience. 

Comprehensive Internal Linking Structure

Internal Linking enhances the logical site hierarchy and takes it to the next level. There are three main reasons why it is important:

  1. It enables the users to navigate through a website.
  2. It helps establish an information hierarchy for any website.
  3. The structure helps spread link juice through websites.

Each of these is definitely linked to building a tight-knit website structure. There is definitely no requirement to include complicated internal linking. The main idea is that every page on your website should have some link to and from another page on the website. Your navigation should accomplish internal linking to the main categories and subcategories pages but you should also ensure that leaf-level pages have internal linking too. Internal linking informs the search engines what pages are necessary and how to navigate there. It will only help you better if you have more internal links across all web pages on your site. 

Wrapping Up

Good website structure is a byproduct of mindful thinking, intentional design and impeccable organization. The ideal time to build a strong website structure is before you build your website. But, if you are redesigning your website, you can work on the design elements and reorganize some navigation elements to enhance your structural SEO. There are various things you can do to optimize your website for search engines. Website structure is one of the most crucial but one of the most important neglected optimization methods. If you have a good website structure then you will see great results in your SEO. Do you have any such advice to improve website SEO? Let us know in the comments below. 

The European Union’s GDPR laws were made to come in effect on 25th May 2018. GDPR stands for General Data Protection Regulation. This regulation is going to entirely change the businesses everywhere process and store their client’s and employees’ information. These new set of data protection laws are brought into effect in order to harmonize the data protection laws already in place in the European Union. Non-compliance of GDPR will cause a fine of up to $20 million or 4% of the turnover of the company, whichever is less.

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The companies that are collecting information and data of citizens in the European Union countries are required to comply with this rule for protecting customer data. GDPR will help in setting up a new standard for consumer rights regarding the data. There will be new systems and processes in place, and the companies will be tested for these. Mobile app development agencies included. There will be new concerns and expectations for the security team.

Earlier, companies only used to protect an individual’s name, address, and social security number. But with the regulation of the new privacy laws, they will have to provide the same level of protection for an individual’s IP address and cookie data. Breach of the GDPR laws is something no company can afford to do.

There are several types of privacy data that are protected by the GDPR. These cover basic information like name, address, and ID numbers, web data like location, IP address etc, political preferences, health and generic data, sexual preferences etc. Mobile app developers should know and ensure that they are on the right side of GDPR to be secure from the consequences of not following the GDPR laws. Here are some things to keep in mind.

Read latest posts by us: How Beacon Technology will Change the Mobile App Scenario!

1. Obtaining a User’s Content

The mobile app must clear all the terms and conditions of its use in the very beginning. It should all be transparent. The terms and conditions should be mentioned in a manner that any person can understand. Too many jargons should be avoided, in order to give a simple explanation.

2. Give Reasons

The GDPR law says that the mobile app must provide their users with the right reasons for why data must be collected. This is considered to be legal consent from the users.

3. Privacy From The Very Beginning

A user’s privacy should be considered from the very beginning, right from the design stage of an app. The privacy controls can be tuned in a way that allows the users to turn on or turn off data monitoring that is done by the developers.

4. Option To Revoke

Right to erasure is one of the major user privileges that has been mentioned in the Art 15 of GDPR. GDPR says that the user has several rights when it comes to their personal data. This includes the right to revoke further data monitoring or permanently delete the data that has been collected all this while. This means the app users are given the right to delete the history of texts, locations, cookies, service requests etc.

5. Documentation of Details

Organizations would be required to document why and for what reasons the user’s data is being collected. All this documentation is also required to be presented when asked for scrutiny.

6. A Breach Response System

In case of a data breach occurring, the app developer shall intimate the responsible authority within 72 hours of that incident. Users must also be given an intimation for the same. GDPR gives the right to the users to take a civil action against the organization violating their rights under the regulation.

Wrap Up

The GDPR laws are as important for the mobile app developers as anyone related to it. These laws will affect the whole software industry. No app is too small or too big to feel the impact of these laws. All the apps and mobile app development companies will be under equal scrutiny in any kind of breach against these laws. These laws were very much required and now that they are in place, users can feel secure about their information and organization would need to be more careful about their users’ personal information. It is always better to be on the right side of the law.

Now in the time of smartphones and mobile apps, every business feels the need to have an online presence. Each and every business is trying to achieve that by having their own websites and mobile apps.

The reason for this is quite simple. Having an online presence for your business is important as it helps in boosting the sales, keeping your customers updated, building customer loyalty, and increasing brand awareness among new customers. This is beneficial for all kinds of businesses, especially a restaurant business.

Online has become a really dominant environment with the change in marketing trends. People are not willing to leave their smartphones even for a minute. This is a great opportunity for businesses as they can try to take advantage and hit the audience with the right kind of message. They should take help from a mobile app development company.

Figures and trends of restaurant businesses

More than 90% of smartphone users check for places that is around them and, as a result, majority of them act within 24 hours. Accordingly, a majority of market share of restaurant mobile app development has shown good increase. It comes to about more than $150 million for the year 2016. This revenue double the revenue of 2014.

Most people who are hungry and looking for restaurants online might not place an order if they are able to read the menu properly. Now they will look for what the competitors do. This could help you in the way that if you have a mobile app for your restaurant, then you easily appear in the search.

Things Your Users Expect from Your Restaurant Mobile app:

  • Easy access and viewing of the menu and daily specials
  • Booking a table or making a reservation
  • Making online order and getting delivery and being able to pay in-app
  • Giving a review, feedback or comments regarding the products or services enjoyed
  • To be able to share on social media
  • Being able to take part in referral programs
  • Being able to take part in loyalty programs like discounts and coupons.

Some Important Features to Include in Your App

Viewing the menu and online order: This is the most basic thing for a restaurant app. You must show the menu with all the dishes and their respective prices. You must also allow users to order the food online.

In-app purchase and payment: If you allow your app to accept in-app payments, you can generate more revenue. You should allow the acceptance of online payment and incorporate credit card/ debit card feature.

Geolocation: This is a very important feature for a restaurant. You need to include maps and GPS services into your restaurant app. This will allow you to see users’ locations and the exact distance to the desired location is known. This must be remembered in the mobile app development stage.

Reasons to Have a Restaurant App

  • Quick user experience: Offering an app to see the menu and order food online will not only generate more revenue but also give more comfort to the users. The users enjoy this and their overall experience enhances. This will in turn help you generate even more revenue.
  • An important sales channel: When you have an app, you will have a specific number of users that will, no matter what, order food using their app. This will prove that the app turns out to be an extremely important sales channel for your business.
  • Easy reach for the audience: Having an app means you are allowing your users to reach you easily, but at the same time you also get an opportunity to reach them easily and also efficiently.
  • Optimizing operations: It often happens that the restaurant is full. In this case, users can sit at home and order food and you also get paid. This way you don’t lose your potential customers. So having an app will help you optimize business operations.
  • Offering important information: Your app can offer you a lot of stats that will help you in knowing where you are going wrong and where you are going right.

Conclusion

From the article above you must have realised how important it is to have an app for your restaurant. Get in touch with your trustable mobile app development company to get help in developing a mobile app for your restaurant.

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The reason why you are reading this post about creating a mobile app Startup is that you have little or no idea about all the challenges on the road to make your app business a successful one. Most startups while hitting the preparation to start their mobile app business remain clueless as what to prioritise and where to start from.Obviously, learning from the successful app development companies can help, but even then, you have a multitude of success principles and factors that may prove effective for different companies. Here we are going to introduce seven time-tested tips for your new mobile app startup.

1. Validating the app idea for the market

Almost all successful app have one thing in common, and it is nothing but their problem-solving ability and most of them almost invariably solve a problem or two in the practical life of the users. Your app will only remain viable and saleable if it offers value required by the users in their day to day life. This can be an entertaining content like a game or a mechanism to push productivity or help to find out some services in their daily life or any such thing. Whatever be the actual value of these apps, they must help users in a meaningful and relevant manner. So, you need to start by validating the idea of your app in respect of real life value it can produce for the users.

“When considering developing an application, don't leave anything to chance. Do proper research, go out, inquire. It is vital to know what people like. At that point go for repeatability. If the application has worked sometime recently, have a go at something similar,” says Jordan Valeriote, the Co-owner of The App Ward.

Now that you have validated the app idea and its relevance, it is time to further probe into the market aspects like the audience it can cater to. You need to have an accurate idea of the size, demographics and growth potential of your target market and how the particular app idea can address the audience to secure growth and popularity. Since you want your apps to garner business, however great an idea you have it needs to be validated for market potential.

Lastly, you need to consider ideas that are likely to garner business for a long term. Certain apps may not give you overnight popularity by going viral, but they can prove to be evergreen and fresh over an extended period of time. Every business including the app development companies finds such evergreen ones helpful to stay competitive in the long run. So, focus on some great ideas that can produce a winning and ever relevant app instead of targeting quick vitality.

2. Knowing the problem, you want to solve

“When you have an idea of the kind of app you want to build and the kind of problems you want to solve, it is time to get into the depth of the problems that your app is supposed to address,” says Juned Ghanchi, co-founder of mobile app development company IndianAppDevelopers.

As we already know that every app ultimately addresses a problem in our life, you need to have a clear idea of the problem and different ways you can bring a solution for this.

This part of research concern the issues take place over a period by validating each aspect singularly and meticulously. First of all, research a bit about all the apps in the market that address the similar or same type of problem. Now, find the missing elements in most of them and also evaluate whether there is any other way to resolve the problem better. You can conduct a survey by asking questions, record answers, the study on the user reactions of similar apps and the kind of solution they wish for and take opinions of industry leaders and experts in that niche. By following these, you can come across a lot of new insights and path-finding avenues to address the problems in a better way than others.

3. Focus on implementation

There are too many startups that consider a unique app idea to be the only killer thing to ensure success for an app. In fact, it is not.

“Ideas just fuel the beginning of an app, and the real achievement depends largely upon implementation. Ideas do not worth a dime until you can execute it with an easy to engage app UI and UX,” says Keval Padia, a founder and CEO at Nimblechapps.

You may have a new and unique idea, but before somebody else makes a profitable venture out of it, you need to shape the concept into a winning app. Just consider the way WordPress ever since it's launch started incorporating new custom elements with themes and plugins which made a viable business proposition for too many development companies.

Today, when you venture to raise fund for your app, you need to showcase your executed work in the way of a beta version of the app instead of just an idea. No investor will find it worth considering to put their money unless they see how you have executed the idea or whether with other apps in the last you have proved your potential to perform and implement an idea. You can argue with a few standout examples that garnered huge sum of money without really putting the idea into practice, but those cases no longer stay valid in the present competitive scenario.

4. Using an app builder is also a practical thing to do

Ever since the focus shifted upon mobile and websites are keen on delivering a more native mobile experience with a new app instead of relying heavily on the responsive design, a gamut of app builders started to come that can quickly transform a website into a feature rich mobile app. These app builders are the smartest ways to create new apps as they hardly require any coding knowledge though as far as features and user experience are concerned they are highly equipped to deliver the kind of look and feel you expect.

But even then, most development companies just come short in respect of customising the look and feel of their new app when building with these app builder tools. Many businesses just do not want to try out these options as they feel the lack of development and coding knowledge can put a severe obstruction in their effort. In all such cases, they look for development companies who can do the same for them.

When a professional development firm builds an app with such a tool, with all the benefits like faster development and non-erroneous development apart, businesses can gain huge from customisation. The best part is, a professional developer even while building with an app builder can test the app rigorously with a lot of additional tools to fix the common short-comings.

So, for a startup venturing into app development, it is not a bad idea to specialise into building apps with the help of ready in hand app builder tools. As most small and medium businesses are increasingly trying to come with their native mobile app, this can be a viable option to remain competitive as a development company.

5. Follow the proven and time-tested steps

There are certain proven and time-tested steps that every development company follows. Obviously, your startup cannot differ much in these regards. Here are the crucial stages of the app development process.

- Wire-framing:

When you have an app idea you need to document it in a way so that people can see how to use the app. This document where the app idea is put into a graphic format showcasing the flow of the app features, pages and buttons are called wireframe. Various wireframing tools can prove to be effective such as Jus-tInMind or Proto.io. When instead of taking help from these wireframing tools you do it on the paper always make things appear in minutest details including the navigation, flow of actions and pages, buttons, etc.

- Strip it off from all non-essentials:

Most successful apps have features that are relevant for the users, and thus they ensure easy and rewarding user experience. Does your app prototype or wireframe have a lot of features that are not required in relation to the app idea? Well, this is the step to evaluate features and ensure the ones that you need. When you remove non-essentials, you also guarantee to cut unnecessary development cost for your app.

- Design:

When businesses say they just do not mind having a core and working design with all their focus resting on app features, they are so wrong in their perception! Remember one thing, the design is not just about the look of the app, but it is also how the user finds the app rewarding and engaging. The design of an app is a critical part of the app user experience. But as per the latest and useful principle, the design must be simple, quickly engaging and optimised for ease of use.

- Briefing:

Now that you have a clear idea about the bare minimum and relevant features, app design and the overall look and feel of your app, it is time to prepare a brief for the entire project. The briefing apart from all the elements mentioned above will also contain the timeframe for each item and expected pricing.

6. Building in-house vs. outsourcing the first one

For absolute beginners venturing to start with their very first app, it is always advisable to outsource help. Often outsourcing for the first version of your app followed by reworking on it by the in-house developers proves useful. For a startup, it can be a little expensive, but in this way, they can ensure quality output with least scopes for fatal coding errors or design glitches. The biggest mistakes in the development process mostly happen in the first version where coding and integrating features into the design plays a significant role. By outsourcing the work from a professional company and thereafter fine tuning the finished app, a development startup can achieve a result they always strived for.

7. The things to do after hiring or outsourcing developer company

As a beginner in the app development business, you can always go for outsourcing model for your app. But while hiring developers from outside you need to ensure following a few effective and result driven steps. Let us have a brief look at these basic steps.

- Create developer accounts:

First of all, you have to register for your developer accounts for multiple platforms respectively as Google’s Android which charges $25 annually and the Apple's iOS which costs $99 per year. You can also register an individual besides doing the same as a company. So, when a startup still not crystallised into a formal company, individual stakeholders can register such accounts.

- Integrating Analytics:

Secondly, you need to integrate analytics to help to track app downloads, user engagement and user retention for the respective mobile apps. There are few effective tools like Flurry that are available for free. Localytics is also a great analytics tool with both paid and free version.

- Iteration:

As soon as your app becomes live on app marketplaces of respective platforms, you need to get concrete feedback about the usage patterns, user behaviours, and other crucial metrics. Depending upon these metrics you can try to enhance the look and feel of the apps.

Let’s wrap up!

Finally, your app needs solid marketing push long before it launched in the app stores. A solid pre-launch campaign giving way to a robust post-launch campaign is what you need to make your app a phenomenal success and thereby ensure growth for your mobile app startup.

With respect to current industry standards, it has become vital for developers to have knowledge of multiple platforms.

There are no set standards in the industry today and from cloud and server to the latest trends of IoT enabled and wearable devices render enormous opportunities to developers to showcase their skill sets and help achieve them excellence.

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Here are five must skill for Android and iOS mobile app developers in 2019.

1. UI/UX

Capturing the attention of the target audience has become the number one priority for mobile app development companies. For apps to tickle with the audience’s imagination, an in-depth understanding of UI/UX design is required by mobile app developers. A good UI/UX design determines whether an app will be successful or not. Poor design is often discerned in seconds and leads to poor accessibility. The product owner risks losing business and credibility at the same time. An application whose user experience becomes automatic for the user and guides them in solving their queries is likable, shareable and drives conversion rates. Therefore, a basic knowledge of design with various aspects of front-end development should be harnessed by developers in order to strive for maximum user engagement.

2. Cybersecurity

Mobile app developers should have in-depth knowledge of API and internet-based data security.

Cyber attacks have become increasingly common in the mobile app industry. Some of the widely attacked apps are of course the banking and finance apps. Enterprise apps that house content management and daily operations also need to be heavily guarded. Extortion hacking aims to unearth the business and metadata, which not only affects the company’s revenue but its reputation too.

Developing apps that are bug-free and have proper security layers should be prioritized over short term gains. A considerable amount of time has to be spent to make apps that resist cyber threats. Staying updated on cybersecurity practices and guidelines is also a must for development teams. Since the majority of the development companies have clients globally, understanding the rules and regulations of their respective origins marks a significant step in understanding app security. A company should have detailed experience in securing users identity and data privacy. Knowledge of basic encryption algorithms and 3rd party mobile app security tools is also must and could be incorporated in mobile apps.

3. Expertise in Multiple languages

Times have changed. One programming language is not enough, there has been increasing demand for multilingual mobile developers who also, in turn, are maximizing on this opportunity. It's important to note that, adding language skills to one’s skill set should not deter problem-solving skills.

For Android App Developers: Java, Python, Javascript, PHP, C#

For iOS App developer: Objective-C, Swift, SwiftUI

Any developer who’s well versed with multiple languages will stand out from the rest and has better chances to land a lucrative job in the industry. The majority of businesses will approach a development team for android development services or iPhone application development services. It's their task to provide them with scalable solutions that are cost effective.

4. Machine Learning

One of the exciting fields that are powering our present and future, machine learning uses extensive data and is a natural progression to A.I. According to the report published by International Data Corporation, spending on Machine Learning and AI Will shoot over $60B by 2021. Tech Giants like Google, Linkedin, Microsoft, IBM, and Intel have already registered many patents and are hiring experts to do cutting edge research.

Learning M.L skills doesn’t require certification or degrees. Online courses are available to learn the skill set. Machine learning is not restricted to just software developers. It is open to all engineering graduates and is one of the most profitable skills one can learn today.

There are tonnes of examples we see everyday, thanks to machine learning and A.I. Personal assistants like Siri and Alexa have become part of our voice and non-voice based interactions. Ola and Uber provide us hassle-free rides. From live chatbots to self-driving cars, the future looks bright.

5. Soft Skills

Problem Solving: Companies hire developers who have enhanced problem-solving abilities. Here are some personal attributes which could be found in developers who are passionate about what they do.

  • Work cohesively as a team and assist others
  • Are willing to accept new ideas
  • Take ownership of mistakes
  • View problems objectively with an appropriate coding approach

Things like accountability, empathy, open-mindedness are all soft skills one can use to interact harmoniously and effectively with other people.

Wrapping Up

It doesn't matter the platform or device, a developer in today’s age must know how to optimize the app visibility in the market. The business and marketing side of the mobile app has reinvented itself and has to be taken seriously. A skilled developer is not only experienced in one platform but is versatile enough to adapt to the changing times.

A slingshot is normally a small hand-powered projectile weapon. The classic form consists of a Y-shaped frame held in the off hand, with two natural-rubber strips attached to the uprights. In this tutorial, we will see how to make a slingshot in Unity.

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Prerequisites:

Unity 5 or higher. 

 

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This tutorial covers following topics:

#1

Slingshot setup

The first step is to set the camera projection to orthographic and its positions to (0 f,1f,-10f).

To make a slingshot in Unity, first, we need to make its two rubber strips that hold the ball.We will make these strips using Line Renderer in Unity. The Line Renderer is a component in Unity that takes an array of two or more points in 3D space and draws a straight line between each one.

Create an empty gameobject and name it “Left Line”. Add Line Renderer component to it from AddComponent -> Effects -> Line Renderer. Create anther empty gameobject and name it “Right Line” and add Line Renderer to it. Now you can see pink color lines in your Game view.

As a slingshot requires to drag a ball or any object from its drag point to throw, we need to create a drag point from where we can drag a ball to throw. Create an empty gameobject and name it “ObjectHolder”. Add a BoxColloder to it.To make this dragPoint dragable we need to write some code. Create a new script and name it “DragObject” and add the following lines of code in it :

 

Attach this script to the “ObjectHolder” gameobject and hit play. You can drag the sphere with the mouse.

Now we need to adjust the lines with our drag point position. Set the position of “ObjectHolder” to (0f,-2.36f,4f).

To make line adjustable with drag point, we need to define the anchors from where to stretch the line to the drag point position.

Create an empty game object and name it “Left Anchor”.Set its position to ( -0.9f, -2.28f ,4.9f).

Create another empty gameobject  and name it “Right Anchor”. Set its position to ( -0.9f, -2.28f ,4.9f).

Now create a script called SlingShotManager and following lines of code in it :

Create an empty game object and name it “SlingShot”. Set its position to (0f,-3.27f,5f) and attach this script to the ”SlingShot” and hit play. Drag the “ObjectHolder”, and you can see the lines are adjusting to the drag point.

#2

Shoot Ball

Now create a sphere and name it “Ball”.

Set its position to (0, -2.366f, 4.189f) and rotation to (0 ,0 ,0) and scale(0.3,0.3,0.3) . To throw a ball, we need to manage some physics value according to the input and also need to manage the direction of the ball to throw. Create an empty gameobject and name it “aimer” as a child of “ObjectHolder” and set its position to (0,-0.031f,1.81f). It will be used for aiming of the ball to throw. Add Rigidbody component to the “Ball”. Also, we need to display the path of the ball to shoot. Create a sphere and name it “Point”. Create a Material name it “path mat” and set its shader to Unlit/Color and choose the color of your choice. Assign this material to the point gameobject. Create the total number of points you want to display in the path.

Update the script “SlingShotManager” with the following lines of code :

Now we need to adjust path according to the “ObjectHolder” so update the script “DragObject” with following lines of code:

Hit play and you can see the path is adjusting as you drag the “Object holder”.

You can set the Materials to all the gameobjects, so they look good. Create a material and name it “Line Mat” set its shader to “Unlit/Color” .Give the color of your choice and add this material to “Left Line” and “Right Line”.  Create a material and name it “Ball Mat” and add it in “Ball”.  Add a component sprite Renderer to ObjectHolder game object and assign the sprite “Object Holder” to it. Also, add component Sprite Renderer to “SlingShot” game object and assign the sprite “Sling Shot” to it. Both sprites are in the demo project.

Now can see the SlingShot of your selected color with the ball. Hit play and throw the ball with the slingshot.

Final output:

Full Source Code

Download APK

 

Swift may be considered a young platform in the development world. But, it has surely paved its way to becoming the most sought after language for businesses looking to develop an iOS app. It is easy to use and implement, so Swift has changed the way iOS applications are built and used in the last few years. 

Before the introduction of Swift, mobile apps were developed on Objective-C, a time consuming and difficult programming language. Swift has brought some monumental changes to the Swift app development Company and the entire industry. For example, speed, security, user experience, and maintenance are some of its many advantages. In this article, we are going to dive deeper into the advantages and disadvantages of using the Swift programming language for iOS app development. 

What is Swift Application Development?

Swift is a highly intuitive programming language launched by Apple Inc. and is used to build iOS native applications which run on the Apple and Linux operating systems. Though Linux is an independent platform, Apple operating system comprises a list of solutions like iOS for smartphones, macOS for Mac computers and iPadOS for iPads, watchOS for Apple watches and tvOS for Apple TV. Hence, there is a long list of applications that can be built using Swift.

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Swift was introduced in 2014 as a replacement for Objective-C, which was used for iOS app development. Since its inception, Swift started gaining prominence and in 2015 it was established as an open-source platform. Most developers have a reason to believe that it is much easier to read and code than Objective-C.

As Swift is an open-source programming language, helper libraries, debugger, and package manager were launched under the Apache 2.0 license, and Swift.org was built to host that project. Due to this, any developer can obtain the source code on GitHub, develop it themselves, and even send extraction requests to aid the project. 

Swift is a safe and secure platform for development. The iOS development language provides improved protection against errors and mistakes, which also improves its legibility. The most common way of writing code must be of a certain nature, that is safe. It is important to find development bugs and Swift does a great job of doing that.

Swift offers a rapid deployment due to its simple syntax. Actually, it is 2.6 times faster than Objective-C and up to 8.4 times faster than Python as per Apple’s own findings. The programming language takes advantage of an easy-to-use Syntax along with modern features that developers would love to use. 

Importance of Using Swift Application Development in 2021

Though it is a new platform, Swift is becoming the most commonly used programming language for iOS development in the world. Some of the popular brands that have already accepted Swift are Kickstarter, LinkedIn, Twitter and Whatsapp. Although there are some issues that need to be addressed, Swift is turning into a mature language that could eventually replace Objective-C as the go-to language for building iOS apps.

It is fast, secure, easy-to-use and hence Swift will assist businesses to satisfy the mobile app gap. Moreover, it has become a preferred choice for mobile app developers. Being an open-source platform, there is a major community behind it with contributions from developers around the globe. For organizations looking to switch to an open-source language with minimal efforts, Swift will be a major aspect for app development in the years to come.

Advantages of Using Swift Application Development

Now, let us look at the advantages of using Swift as a programming language for iOS application development. 

Easy Development Process

Swift provides an easy way of development. It does not push you to use complex syntax but has taken a page from other programming languages like Ruby and Python. This simplicity elevates the development process and makes it much faster than Objective-C. 

The Swift programming language uses industry standards to write clean code. Whereas Objective-C has been known for its complex coding and hence Swift is rising in popularity. Reports suggest that Swift is definitely more concise than Objective-C and provides programmers with a way of replacing almost eighty percent of the code with the same results. From a development perspective, this is a major benefit. But, it also helps testers and QA teams making Swift a highly reputed platform. 

Easy To Scale

Swift projects are typically easier to scale due to the low level of complexity. The important aspect is that Apple is more likely to support Swift than Objective-C in the coming years. Swift is the latest toy in the market and is deemed as the future. Objective-C has probably run its course and is less prevalent in the developer circle too.

Apart from that, Swift makes it easy to include more programmers in the project if required. Swift has the capability to add new developers to the team depending on the simplicity/complexity of the code. This is crucial for businesses as training employees takes a lot of time. 

Enhanced Speed and Performance

Swift is a fast development language. Due to a shorter feedback circle, bugs can be easily identified and solved. Apart from this, robust coding and typing help avoid frequent code crashes. Another factor to include is that this speed benefit will only enhance over time as Swift continues to improve further.

As Swift is slated to replace C-based languages, it can be directly compared with these languages. Moreover, the performance of Swift is stable and not just fast, which requires necessary cleanup. 

Decreased Memory Size

Swift provides dynamic libraries which is a huge plus point. Dynamic libraries are much better than static libraries for a number of reasons. Static libraries are locked into code when the program is being coded. This adds to the size of the program and increases its load time. Static libraries also do not automatically update and get stuck in the version they are compiled, unless there is external intervention. 

Alternately, dynamic libraries that exist outside of the code are only updated when needed. Since Swift libraries are included in all macOS, iOS, tvOS, and watchOS this helps in decreasing the application size significantly. 

Swift Complements Objective-C

There are various reasons to use more than one development language in a project. At times, a lot of effort goes into building a framework. It can also take up to a few years. Redoing the whole framework to have a codebase in one language may not be optimum use of resources. 

Though Swift and Objective-C are distinct and can be used either on their own or can be merged together. If you are interested, you can do it in two ways:

  • It is possible to include new features in Swift to a current Objective-C project
  • It is possible to use Objective-C in your Swift project.

Both these methods are compatible and can be used alternatively in the same project.

Automic Memory Control (ARC)

Swift provides a smooth way of controlling app memory. This characteristic helps to avoid memory leaks through automatic reference counting. With the help of ARC, Swift identifies what instances are no longer required by the application. ARC will instantly remove it for the developer and help them enhance app performance without affecting the CPU.

Cross-Platform Support

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Swift can be used with multiple Apple products and not just iOS - including macOS, tvOS and watchOS. Moreover, server-side Swift incorporates major backend technologies. By utilising it at the frontend and backend, applications can be developed faster. This is basically due to the reusability of code and impacts developer time and resource availability. 

Strong Community

Swift has seen phenomenal growth due to the support of Apple and IBM. The is an active and dynamic user group and is the second most popular language on GitHub. It is possible that Swift still has places to go and will be the most influential programming language in the next couple of decades to come.

Improved Safety

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Swift has an excellent typing system, coding and error fixing to identify bugs and avoid coding errors. With a reduced feedback loop, Swift enables developers to easily find bugs in their code and fix them instantly. Due to this, it creates a better chance to write high-quality code. Our developers believe that ensuring safety is time-consuming but the clarity will help you save time in the future. 

Disadvantages of Using Swift Application Development

We have already discussed the advantages of Swift in detail. But, there is always another side to a story. Though there are more advantages of using Swift, there are some aspects where it is lacking.

New Language

This can be considered a positive and negative aspect but for Swift, it is the latter. Swift has only been used since 2014 but Objective-C has been around for more than forty years now. Thankfully, Apple has identified this and the current update addresses this gap. The latest update introduces Application Binary Interface (ABI) stability across all Apple platforms. Moreover, it also adds backward compatibility of Swift along with proper documentation. However, Swift is basically limited to native libraries, tools and will be unstable after a new release. 

Fewer Resources

This is because the language is still new and hence has a limited talent pool. It means that a small percentage of developers use Swift for iOS app development. Apart from a limited number of resources, only a few developers have actual experience with the language. It can make things difficult to hire new skilled developers.

Interaction with Third-Party Tools

Due to regular updates, it is difficult to find appropriate tools with Swift. Moreover, it is difficult to use external tools as Swift does not integrate well with IDEs. App developers frequently report problems related to syntax highlighting, autocompletion, refactoring and compilers. The official IDE (XCode) lags in terms of support but still manages to offer smooth navigation and an intuitive interface.

Conclusion

Swift is a new but fast progressing development platform for Apple operating systems which provides a great alternative to Objective-C. Most app developers prefer Swift over Objective-C because it is much easier to write, read, debug, maintain and provide modern development tools. In the meantime, many businesses are also beginning to hire mobile developers who work on Swift as it provides a robust iOS software solution in a cost-effective manner and at a faster rate. 

While designing an app, you must consider a few things like whether it reduces your cost of marketing and operations. It must also help you in increasing your sales. The design must also focus on how the customers will perceive it, how it represents your brand and the overall customer experience. There is a long list of things that you need to do in order to make your app functional and effective. You can have an in-house app design team or you can hire an app developer remotely. But these are all to-dos. When it comes to designing an app, you must also keep in mind some common design mistakes to completely avoid. Today we are going to discuss those points in this article.

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Common Design Mistake #1 Overcrowding

Now that we have phones with bigger screens, this can make the developers want to make as much use of the space as possible. They can accommodate more things on the screen, make the fonts large, include more buttons etc. But this is where they go wrong. When designers are offered such ways of adding more and more to the screen, it should be considered a trap. Only put what’s really important on the screen.

Common Design Mistake #2 Imitating Others

There are several design trends that people follow for their apps because it worked for them at that given point. But the same trends can’t be applied to every other app. Imitating your competitors is not going to help. If a certain thing worked for a certain brand, that doesn’t mean the same will work for you as well. Every brand is different even though they offer the same product or service. So when it comes to the design, it must follow a brand’s idea, spirit, and the kind of goals they are trying to achieve with that.

Common Design Mistake #3 Inconsistency

When you follow a certain design make sure the same trend and pattern are applied across the entire app. When a specific button offers a particular functionality at one stage, it cannot act differently at another stage. Be consistent in the design you follow. If you don’t follow the same trend and pattern, it might put the user off. There is nothing more annoying to a user than when he is really confused while using a certain app. Don’t make your app confusing.

Common Design Mistake #4 What Are You Trying To Offer?

This is a major point. What are you serving through your app? What’s the purpose your app is trying to achieve? Is the content on your app in line with that? If you are not interacting with your customers in the right way, it can be really off-putting. Decide what you want people to do with your app and find ways to make them do it. So for that, you will have to know your own priorities first and then act accordingly.

Common Design Mistake #5 Instant Signup

One major feature of an app which is most irritating to the users is the sign up in the very beginning. Asking the user for personal information and to sign up right away must be avoided. Why would a user sign up without even knowing what’s in store for him? You must allow some time to the user to explore your app a bit and then allow him to sign up or log in. A lot of businesses try to increase their users this way, but in reality, the only thing they will be giving a boost is the bounce rate.

Common Design Mistake #6 Never Updating

A certain trend only stays fresh for a certain period of time. Everything needs to be updated, even your app. This doesn’t mean you keep updating the app every three months. But you must keep working on it by checking it regularly, working on the features that are not working and trying to provide a better user experience. Along with the change in technology, a user’s needs change too. This is something that should be remembered at all times.

Rounding Up

We all know what steps must be taken while developing an app, but most of the time what we forget are the steps that we must avoid while developing an app. The list of do-not mentioned above will definitely help you with that.

Looking to build a top-notch mobile app? If you think you need professional help, you must also hire an app developer to help you with it. Give us a call and let’s discuss how we can work together.

After a recent website revamp in June, legendary website builder Elementor launched version 3.3 with feature updates designed to make it faster, easier and more feasible to build new websites. The platform's latest update offers important updates to build professional websites that enable businesses to create a dynamic presence in the digital realm. Elementor understands that most users of website builders tend to work on projects with similar features for their companies. On the other hand, some businesses revamp website features for their new branches in multiple locations with the help of WordPress development services.

Repurposing website themes, templates and fonts may come across as a lame shortcut for web design and development. But, the entire procedure is not that simple as it sounds. If you want to export and reuse pre-existing designs, you need to save each page as a 'flat' JSON file with only content, including site settings and features. Elementor's latest release provides new features to enhance website development by reducing the time and cost needed. It has also included new tools to help web developers of all levels and expertise.

What is Elementor 3.3?

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Elementor is one of the most widely used page builder plugins in the WordPress ecosystem and on June 8th, 2021, a new update for the pro version was launched. In the latest version, two new widgets have been included that will help you improve your designs and make them engaging for the users. The only con is that you will need to subscribe to the Pro plan to be able to use these widgets. Elementor 3.3 imparts a revolution in how swiftly you begin a new project, make the most of your current designs, and maintain consistency throughout the project.

This article will discuss the pro features of Elementor 3.3 and highlight the basic differences between the Pro and free versions.

Elementor Pro v Free: What are the key differences?

The free version of Elementor provides endless design capabilities. Elementor Pro, on the other hand, supports you with more professional features to speed up your workflow and enable you to get more conversions. Let us now check the critical differences between Elementor Pro and Free versions.

Theme builder allows you to customize every part of your theme. If you subscribe to Elementor Pro, then there are no theme limitations on your account. It is easy to design your header, footer, archive page, posts, and other sections using Elementor. It works well on any WordPress theme, and you do not have to be a pro-coder. Interestingly, this feature is not supported by any plugin yet. As the entire web design process becomes code-free, it is easy to finish projects before the time at a rapid rate.

It is now easy to design forms and integrate them visually. You must be aware that contact forms are a critical part of every website since it is essential for page conversions. The Pro version is great because it makes the entire process visual. You can design your forms on the front end and then link them to any CRM or marketing platform with a few clicks.

Elementor templates and blocks are offered in the Pro version, and more professionally designed templates and partnerships can be customized to build dynamic websites. The templates are easy to integrate with the Pro widgets; hence you can create pages featuring slides, animated headlines, forms and other features.

Essential features and widgets are included in the Pro version. Professional web designers appreciate these features. It has animated headlines, a Posts widget for a fantastic display of blog posts, WooCommerce widgets, Slides and custom fonts etc.

Elementor Plugin 3.3 New Features to look out for

Let us now discuss the most awaited features of the Elementor Plugin 3.3.

Full Site Kit

Elementor 3.3 brings the full site kit feature, which is designed to include an entire website's elements and attributes in a single kit. This kit can simultaneously be used to build other websites with similar features, like the websites of newly launched brands in multiple locations. A kit can have everything you require to develop the whole website, which can be used as the initial point to launch your next project or even build your first website.

A complete website kit usually contains three primary components like templates, content and website settings. The contents include texts, images, videos and multiple multimedia. The website settings also have security features and redirections.

They are replicating the attributes of a previous website that used to be a tiring task. There were no automated solutions in this regard before Elementor 3.3. According to Elementor, web developers can get irritated if they need to start entirely again from scratch every time a new project begins, even when they have previously developed something similar that can be reused. The entire site kits offer a convenient solution for people who want to build websites depending on previous projects to achieve the efficiency and uniformity they require for their web presence.

Revamped Import/Export Feature

Elementor users may not access the reusable entire site kit function after updating to Elementor 3.3. To ensure that it is accessible, an activation process is required. It is best to contact Elementor's support team to have this feature activated or assist with working with the new version of the website builder.

The reusable entire site kit is a part of revamped Import/Export feature. If it is activated before, website developers can select the items they wish to add in the exporting process and generate a ZIP file, which will import into the new project. If the ZIP file is imported into a new blank project, all the attributes in it will be adopted by the new project. Else, the Elementor 3.3 plugin will ask users if they wish to follow the design and settings in the imported entire site kit or if they want to keep the current design and settings of the latest project.

Template Library

Recent Elementor users who wish to use new designs and templates also have some new features to look forward to in Elementor 3.3 version with the inclusion of Kits Library. The primary template collection provides more than 80 full site kits that contain a variety of styles and designs to match various needs.

This collection has templates for restaurant and hospitality businesses, digital store or e-commerce websites, nonprofits, and full-fledged blogs and websites. These templates are carefully designed to create a professional-looking business, government or personal websites.

The benefit of these templates is that even new Elementor users can select a template they like and kickstart their website development process. The Elementor team believes that the Kits Library will enable users to discover and use designed website kits developed by Elementor. The user can instantly search, filter and sort between various eCommerce websites, blogs, portfolios etc., to find the suitable template kit for the website they require.

Color Picker and Website Performance

The 3.3 plugin also has a handy colour picker tool with the entire site kits and template library. It is a Color Sampler and does not require third-party or external colour pickers. This makes web development workflow quite streamlined. It decreases design time by simply fetching colours from any image without leaving the Elementor interface. Moreover, the improved Elementor system improves page load time through a new conditional and inline CSS function. It helps to separate widgets, so only the essential devices are loaded into the dedicated CSS.

Fast Website Builder

The Elementor team recently mentioned how the website redesign shows the progress of the company's technology. Various new pages have been built using the latest Elementor features. The company is quite young but dynamic and has already done some great work in the last few years.

Elementor accepts that the platform backs more than 8 million active websites. It is also responsible for building over five percent of all the websites in the world. The brand is the fourth most popular plugin on WordPress. Hence it doesn't come as a surprise that it has helped to create millions of websites. Due to the inclusion of the entire site kit, the Kits Library and CSS Load, Elementor 3.3 provides website developers with more reasons to use the platform.

Wrapping Up

Elementor 3.3 is meant for building faster dynamic websites that are more efficient than the current websites. If you develop a website blueprint for your next project, you will be inspired by designer kits and ensure colour consistency. We will update this blog in the coming months as and when we come across more exciting updates. What do you think about the new Elementor 3.3 version? Did we miss out on any exciting updates? Let us know in the comments below.

A sketch, wireframe, mockup, and prototype are all very different things, but they are all interconnected. These are very similar exercises that help you in ensuring that you are going in the right direction and have completely understood what the app is trying to achieve. These are pre-development activities that are different in how they work but are still used interchangeably and synonymously.

The development process is both time-consuming and expensive. You can’t really afford to waste so much time and resources by doing silly mistakes in the development process and then having to repeat it. This is why you should have a clear idea of what the app is trying to achieve and this can be done by first making a sketch, then creating a wireframe, then designing a mockup, and then in the last, the prototype. These can help you fill those gaps easily. But how are these different?

Let’s First Take a Look at the Design Phase -

Every development cycle has a design phase where the plan is drawn out and a picture of what it will look like is presented. In the case of an app, it works the same way. This design phase tells you what your app will look like once it is developed. It also shows you the behaviour of the app when users try to interact with it. The actual design process only begins once the design is approved.

A Design Process Goes as Follows -

  • Sketching
  • Wire-framing
  • Mockup
  • Prototyping

Why Should You Have an Initial Design Process?

Consider the initial design as a blueprint of a building. You never build a building or a monument by simply putting together everything that you have. You first create a design and then give it for approval. Once it is approved, only then do you actually build it. If you start without approval, you are bound to make mistakes and it will be impossible to dismantle the building every time and start afresh. The same applies to a software development process. It is easy to make changes to a sketch or wireframe than to change the final product.

 - What is a Sketch?

A sketch is probably the simplest representation of the idea of your app. It is a simple visual representation of the app based on the ideas and inputs you have received from your clients. A sketch is just a freehand drawing on paper. It helps you visualize the information communicated to you. A sketch helps in getting a common vision of the idea presented to you.

- What is a Wireframe?

This is again a visual guide of the app but you add all the things that you couldn’t add in the sketch. A wireframe gives you a rough idea of the input, how it is processed, how the screens will be presented, how the elements will look etc. A wireframe tells you what happens when an action is taken using the app. If there is content on the screen, the wireframe gives you an idea of how that data or element will be presented in the app.

- What is a Mockup?

The wireframe shows the basic structure with the contents of the app and the functions, whereas a mockup adds design, colour, style, and typography to it. A mockup shows a realistic picture of how things will shape up in the end. The visual representation of the mockup will show what all will be covered in the final picture. At this stage, these elements can be interactive or they cannot be interactive depending on how far you go with your mockup.

- What is a Prototype?

A prototype is a final visual image of the app. The prototype acts just like the app to some extent. The code used for development is not used for creating a prototype, but it can still have clickable buttons and other components of a real app.

Conclusion

Creating a sketch is the most basic design function which can be performed even by a non-technical person. A wireframe acts as a more three-dimensional sketch. A mockup gives you a picture of the idea that you have so you can come up with better visual suggestions. A prototype is very close to the final app. Even though these words are used interchangeably, they are very different in how they work.

Do you need help with user interface design? Contact us here and reach out to our team.

A Particle system is a component of Unity that is used to add some extra effects in your game like fire, flowing water, smoke etc. which is not possible through the normal game object having meshes and textures. A particle system generally emits particles in random positions within a predefined space.

Particles are small, simple images or meshes that are displayed and moved in great numbers by a particle system.

In this tutorial, we will implement a particle system that will look like confetti. Prerequisites:

  1. Unity 5 or higher.
  2. How to add a new Particle System?
  3. Manipulating Particle System

How to add a new Particle System?

To add a new particle system click on GameObject in Menu and then select Particle System. As it is a component you can also add it to an empty game object from Component ->Effects -> Particle System. Now select particle system from scene hierarchy. You can see a Particle Effect dialogue in the scene view which allows you to Simulate and Stop the particle system. Set the camera’s clear flag to Solid colour and set colour black. Also, set the projection to Orthographic so we can see the effect of the particle clearly. Also set camera position to (0,1,0).

Manipulating Particle System

To create a confetti-like particle system we need to manipulate the default particle system. Create a new particle system and name it “Confetti”. Set its position to (0,-1.87,5)and rotation to (-90,0,0). The default particle system has several sub-sections as shown in the inspector.0

First of all, create a material and name it ConfettiMat and set its shader to Particles ->Anim Alpha Blended. Set it in the Renderer section of the particles system in the inspector. This applies a material to a particles system and renders it in-camera.

Now set the following values :

1. Duration: It is The length of time in seconds for the particle to run. Set this value to 0.1.

2. Looping: if true, the emission cycle will repeat after the duration.Set it true.

3. Start Delay: The delay in seconds before the particle system start emitting. Set this value to 0.

4. Start Lifetime: The initial lifetime in seconds for the particles. The particle is destroyed after this elapsed time. Set this value to 8.

5. Start Speed: The initial speed of the particles. The greater the speed of the particles, the more spread out they will be. Set this value to 20.

6. Start Size: the initial size of the particles. Set this value to 0.25.

7. Start Rotation: The initial rotation angle of the particles. Set this value to 0.

8. Start Color: The initial colour of the particles. Set the type of value to the gradient. Click on the colour part, it will open a Gradient Editor window. Set the colour values as shown in the image. You can also set it as you want.

9. Gravity Modifier: Scales the gravity value set in Unity’s Physics Manager window. If it’s set to 0, the gravity will be turned off. Set this value to 3.

10. Play On Awake: Starts emitting immediately when enabled. If this is turned off, you have to manually start the particle system via script or an animation system. Leave this setting on.

11. Max Particles: The maximum amount of particles the particle system is allowed to have alive at any time. Set this value to 300.

12. Emission: The Emission module is one of the most important modules in Unity particle systems; it handles the number and timing of emitted particles in the system to create a continuous flow or a sudden burst of particles depending on your needs.

13. Rate over time: It is the number of particles emitted per second (Time), or alternatively, per unit (Distance) 300

14. Shape: The Shape module, as the name implies, controls the shape and the behaviour of particles in that shape. Set its value as follows:

15. Force over Lifetime: Controls the force of each particle during its lifetime. Set its value as shown in the picture:

16. Rotation over a lifetime: Controls the angular velocity of each particle during its lifetime. Set the value as shown below:

17. Collision: This allows you to specify multiple collision planes that the particles can collide with. Create an empty gameobject and name it Surface. Set its position to (0,-4.1,5) and add the BoxCollider component to it. This will allow the particles to collide with the surface and create a real-time confetti-like physics effect.

You can create as many planes as you want for particle collision. You can also rotate that plane using rotation tools in

particle system -> collision -> scale plane

Click on the simulate button, and you can see colourful particles like confetti. Now create a Cylinder game object and set its position to (0,-2.81,4) and scale to (1,1.2,1).

Now hit the play button, and you can see confetti particles coming out from the cylinder.

All WordPress websites require an SEO plugin if they want to rank higher on the SERP. And when we talk about SEO plugins, Yoast SEO is one of the most popular choices. WordPress SEO is undoubtedly an overwhelming topic and that is why we have prepared this guide to help you configure Yoast SEO for your WordPress website. There are multiple complex features in the Yoast SEO to offer you control on your website’s SEO. 

The team at Yoast SEO has done a fantastic job to make SEO beginner-friendly but there is a possibility that you will need some external assistance. To offer that assistance, we have prepared an in-depth guide for Yoast SEO setup if you are a beginner. Let us see how it is done. 

Step-by-Step Yoast SEO configuration 

In this part, we will discuss what is required to know if you are a Yoast SEO beginner. We will discuss the setup of the configuration wizard, what the Yoast SEO meta box is and its function and things to do from the Yoast SEO dashboard. These are the steps taken by most professional SEO services.

Yoast SEO Configuration Wizard

Once you have successfully installed the Yoast plugin, the configuration wizard is the perfect place to begin configuring your plugin. For that, you need to go to the backend of your WordPress website and select SEO> General > Dashboard. 

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Click on the “Configuration Wizard” link to begin. It will assist you through various steps that enable you to configure your plugin to suit your website requirements. Even though your website has been active for a while, you can still run the wizard from time to time. This is to ensure that your primary settings are updated. At every step of the wizard, there are certain questions that will determine your specific settings. If you wish to know what settings can be determined, let us know and we will write a separate article on that.

Organization or Person

In the next step, you will be asked to mention if your website is for individual purposes or for an organization. This is a critical step as the information entered in this section will be used in Google’s Knowledge Graph. For users who are not aware, a Knowledge Graph is a block of information you see on the right-hand side of the search results when you search an individual or a business. Kindly ensure that each field is filled to offer as much information to Google as possible. This will help you to establish an accurate Knowledge Graph for Google. 

Other Important Features

There are various parts of SEO and way more settings that can be changed in the plugin itself. But, the idea is to set the configuration wizard in a way that automatically configures the plugin’s general settings. It will assist you a lot in technical SEO. Due to this, you can simply focus on the important aspects, like the content. To make things clear, here are certain aspects that are handled by the Yoast SEO plugin:

  • Provides structured data for your pages and assists Google to understand them better.
  • Builds an XML sitemap that search engines use to find and index your pages.
  • Yoast SEO Premium has the facility to get rid of dead ends on your website by automatically creating redirects when content is deleted or moved.

There are other crucial features that can help search engines to find and understand your content better. 

How to use Yoast SEO sidebar or meta box?

Yoast SEO is famous for providing red, green and orange bullets which offer general feedback on the SEO friendliness of your content. In the olden days, you would find these in the Yoast SEO meta box below the post editor. These days, if you work on the WordPress Block editor, you can find them right next to your content. It is on the right side of the block editor in the Yoast SEO sidebar. Are you using the block editor to post your content but still can’t see the sidebar? Then you must ensure to click on the Yoast SEO sidebar icon on the top right corner of the screen. 

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Now, we will discuss 4 important features that you will find in the Yoast SEO meta box and the Yoast SEO sidebar:

  • The Focus Keyphrase
  • The Readability Analysis
  • The SEO analysis
  • Google Preview

Anytime you publish a post or page on your website, it is advisable to check these basic elements before publishing.

The Focus Keyphrase

The primary field in the Yoast SEO sidebar and the meta box is the focus keyphrase. In this section, you can enter the most relevant phrase you would like the post to rank for in the SERP. The focus keyphrase can be included at any instance but we would recommend you to do it at the time when you publish the post. You can choose a different keyphrase for each post but for better results, it is recommended that you conduct keyword research first. 

Yoast SEO Premium enables you to set related keyphrases automatically for pro-users. These days, it is imperative that you add high-quality and user-focused content to rank high amongst tough competition. 

The Readability Analysis

After the focus keyphrase, the next is the Readability analysis section. You must make it a habit to check this part only after you have written the first draft of your post. Again, there will be green, red and orange bullets to measure the readability of your text. There are various background analysis checks going on that the plugin automatically does on the content. It is easy to check where you are lacking and make improvements that will improve your content from the red bullet to orange and then finally to green. 

In a way, the readability analysis assists you to write easy-to-read content that will be loved by your readers. Search engines too love that type of content so it will be a win-win situation for you if you simply follow the instructions. Moreover, the readability analysis also works perfectly for most languages.

SEO Analysis

After verifying the readability of your content, it is time to check if the content is SEO-friendly. In the first step, you set up a focus keyphrase. In this step, the plugin will evaluate how well your content is optimized to rank for that particular keyphrase. 

For example, it confirms whether you have used the keyphrase enough and not too much for SEO. Also, you need to check if it is present in your title, meta description, images and subheadings. Apart from that, it also checks other SEO elements like internal links to other articles on your website. 

Google Preview

Apart from content and SEO analysis, Yoast SEO offers an editable Google preview or snippet feature. The snippet preview displays how the Yoast plugin shows your page to the search engines. In simple words, it provides you with a preview of how your website will look in the search results. 

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In the Google preview section, you can specify your SEO title and meta description. It is advisable to take some time and effort to write an engaging title and meta description which reflects what your post or page is about. It is good practice to let users know that they will find what they are looking for on your website and encourage them to visit your page. There is no assurance that Google will show your meta description in the results pages. However, if it is actually good, the odds of it being used will significantly increase. 

Uses of Yoast SEO Advanced Tab

There is a lot more than you can accomplish with the Yoast SEO plugin. It is possible to access and change various settings of the plugin in the Dashboard. There is definitely no need to update many settings if you are new to SEO. It is better to stick to the settings that you have set with the help of the configuration wizard. However, you can change the search appearance as under:

Search Appearance

If you click on SEO > Search Appearance in the left side navigation bar in your WordPress website, it is possible to adjust how your website looks in search results. For example, in the ‘Title Separator’ in the configuration wizard, you can select whether you wish to have a dash, asterisk etc. In case you decide to change something, you can update it later.

In this section, it is also possible to change how the plugin sets up your titles and meta descriptions. You can go to the tab ‘Content Types’, where you can find the default template for post titles. It is best to set up using snippet variables that inform Yoast about the title of the post and a separator. It means that Yoast will likely use the title of your page or post as the page title. You are free to change the set-up, this is just a starting point and a recommendation by Yoast.

Wrapping Up

Till now, you must have realised that the Yoast SEO is an incredible plugin to have in your armour. It is one of the most sought after SEO plugins in the market due to the latest search engine updates. Website optimization is an overwhelming task if you are not used to WordPress. However, this plugin simplifies the optimization process and makes it easier for you to handle your WordPress website. If you are having trouble with setting up Yoast SEO on your website, you can contact Nimblechapps, an innovative WordPress development company. We would like to advise you that setting up the plugin would not dramatically change your search engine results, but it will surely help you to establish better standards for the search engine. Let us know what you think about the Yoast SEO plugin?

Various mobile applications have been launched in the last few years to facilitate logistics and supply chain industry operations. These mobile applications have brought an instrumental change in the logistics and supply chain market. The inherent use of smartphones and apps looks like a natural choice for the Supply Chain & Logistics industry as they are constantly evolving and on the move. The industry is responsible for the transportation of millions of people and packages around the world. With the help of supply chain app development, the industry has now morphed into a seamless, cost-efficient and effortless process.

Industry leaders have now started understanding the importance of e-commerce on customer retention and satisfaction. Due to COVID-19, more and more businesses are going back from brick and mortar stores to e-commerce stores. Having said that, various big and small companies in the logistics industry would have to embrace supply chain management. Now, why does a supply chain business need a mobile application? What processes can be included in a mobile application? How can a mobile app affect the supply chain industry? In this article, we will find out the answers to the above questions regarding supply chain app development.

How are mobile apps transforming the logistics industry?

One of the primary challenges you might face when dealing with your customers is reducing the time it takes to deliver their goods. Companies are looking at e-commerce for growth; as a business owner, you need to look at technological improvements. It is one of the best ways to stay relevant in your industry. A well designed mobile application seamlessly integrates fleet management solutions to provide real-time tracking of goods and streamline the entire supply chain process. Now, let us look at how mobile applications are changing the logistics industry.

Warehouse Management

Delivering goods on time is not the only goal of running a supply chain business. They also have to work on warehouse management. It cannot be neglected as the products are safely stored in these warehouses before being shipped to the final destination. The assignment of allocating storage space for the goods in warehouses and then picking them up again for dispatch is not easy.

Hence, a logistics mobile application that has been built with warehouse inventory management will be profitable for the business. It can enable you to store the product systematically and also keep track of inventory in real-time.

Better Efficiency of Data Analysis

With the increasing demand for logistics and supply chain services, you definitely have to process a higher volume of data. The sad part is that most businesses cannot make good use of this data for further analysis and development. Interestingly, around 60 per cent of organizations are not able to use such data strategically.

A supply chain and logistics mobile application help to make informed decisions by capturing auto-generated data. It provides a clear picture of your business performance which you can analyse to make further improvements. Moreover, you can also get the features of an enterprise mobility app in your application to offer more power to your team.

Improved Communication

Due to lack of communication or lack or miscommunication, the delivery of packages can be delayed or misplaced. A supply chain mobile application comes with an integration of inventory management systems. It is an enhanced way of maintaining a sustainable supply chain system.

The whole team working on the supply chain can be on the same page with the help of a mobile app. For instance, suppliers can connect with delivery drivers and track location and schedule their next delivery accordingly. The pick-up and drop-off efficiency can be better optimized according to the fleet's capabilities moving on multiple routes.

Ease of Bookings & Payments

Major logistics organizations like BlueDart and DHL have invested in mobile applications. One primary reason for their investment is that they are looking to capitalize on technology to simplify their users to book a parcel delivery. Around the world, most users do not know how to use an application to purchase products or services.

It is possible to enhance end-to-end customer service by offering effective tracking with the help of a supply chain and logistics mobile app. According to recent trends, mobile applications are here to stay, which is true for logistics providers. Customers can easily schedule parcel pick-up, set the date, and pay online through the application itself, which helps them save a lot of time.

No Paper Dependency

In the olden days, the supply chain companies used to have a complicated paper system for each shipment. These files were basically the backend of the organization and its communication with the customers. When there was a need to track the detail of any past shipment, it had to be done through a tedious process of manually searching through files and folders. This resulted in slow customer service and often resulted in late deliveries too.

With the help of mobile applications, organizations have started transferring their data in a digital format. Hence, the data related to any past shipment can be retrieved within a few seconds. On top of this, there is less chance of data loss and hence a lesser chance of data redundancy.

Better Staff Management

Staff management is a major headache for any logistics company, and it is the same with any company. With the supply chain management app, you can manage their tasks, expenses, and labour costs better. This improves your team's efficiency, and you can save a lot of unwanted time and costs in this process.

Supply Chain & Logistics App Development Trends in 2021

Logistics and Supply chain companies are developing innovative solutions to respond to constantly changing logistics trends in 2021. Here are the top 5 budding trends in the supply chain & logistics industry you need to know.

Gamification

In this age, involving your team through interactive and productivity enhancers like gamification is ideal for improving worker efficiency and productivity. Gamification provides workers stimulating skills practice with real-time feedback that inspires and guides them to enhanced performance. It makes work like a video game challenge that the employees can interact with to understand and level up. Moreover, gamification can be included in real warehouse processes and tools to track employees’ accuracy, speed and progress over a period of time. Gamification can also reward employees with motivation like virtual badges, feedback, automated messages of encouragement and more.

Last-Mile Delivery

It is estimated that by 2030, more than 60 per cent of the world's population will be residing in cities. This number is further expected to increase to 70 per cent by 2050. Along with increasing e-commerce needs, broadening urbanization means that a major transportation and logistics trend will be last-mile delivery. Interestingly, last-mile delivery costs make up for more than half of companies’ total logistics costs.

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Traffic congestion in cities caused by the rise in last-mile delivery in logistics is an environmental concern that businesses must deal with. Moreover, businesses will start using drones to automate business processes in 2021. Also, temperature-controlled lockers provide customers flexibility by minimizing delays and costs linked with returned deliveries because of unavailability. The last mile delivery concept is a great idea for perishables like food and certain medicine.

Reverse Logistics

Along with the rise in e-commerce, businesses need to adopt a good reverse logistics system in 2021. Reverse logistics includes all the value-added activities that businesses offer after the point of sale. It includes post-sale services like returns, refurbishment, repairs, reselling and recycling etc.

At the moment, sellers are competing to survive in the e-commerce market by providing fast and effortless return services. Around 30 per cent of e-commerce orders are being returned compared to 8 per cent of retail store orders. This is where reverse logistics management can make or break an e-commerce business.

Digital Training

At the beginning of the COVID-19 pandemic in early 2020, there were concerns for disruption in the supply chain because of new demands in the e-commerce industry. To cope up with the rising demand, Amazon hired 175,000 temporary workers at the start of the pandemic and has hired more than 2,800 new employees per day since July 2020.

To handle that, Amazon incorporated digital training methods to enable seamless employee onboarding throughout 2020. As more millennials enter the industry, they carry their technological habits along with them. Hence, digital training is the perfect answer for a new-age blue-collar workforce.

Social Sustainability

Apart from environmental sustainability, social sustainability will be a major trend for supply chain and logistics trends in 2021. Due to high workforce turnover and changes in the labour market, supply chain management companies have started focusing on warehouse workers. In essence, social sustainability is all about empowering workers and providing them with skills and learning opportunities to succeed in their roles. Hence, they are less likely to quit or be redundant. Hiring and training new employees are expensive; social sustainability is a great tool to reduce labour costs and enhance workforce productivity in 2021.

Wrapping Up

Enhancing supply chain efficiency is a constant and repetitive process that must be measured, reviewed and evolved to stay competitive. Various supply chain performance metrics assist you with this, but the most popular is the Perfect Order Index. Though it was initially used in the retail industry, it is a great tool to measure strong performance areas in e-commerce too. Moreover, to succeed in your business, you will need to enhance customer experience and do better than your competitors in every department. That is possible with the help of a mobile application. An advanced mobile application will be a good platform to reach more customers. Apart from that, you will be able to save time and money too by automating various tasks. Let us know about your favourite trend in the comments below.

The mobile app development industry is constantly changing with technology advancements, consumer demands and a number of factors. These factors do have a direct effect on mobile app development trends. Keeping up with the latest trends is undoubtedly one of the most important facets for success in this space. We are constantly looking for patterns in these development trends that will gain an edge in the coming future.

As it is, 2021 is supposed to be the year of mobile apps. This year, the mobile app development trends are more controversial than exciting. There is supposed to be a rise in augmented reality mobile commerce and 5G internet will make it possible for consumers to select insecure cloud services inside their devices. Apart from this, Artificial Intelligence and Machine Learning technologies are going to take over lots of human jobs. Are you ready for mobile app development trends in 2021? We have created a well researched list to come up with this list of app development trends that will succeed in 2021.

Internet of Things (IoT)

The IoT is not a new concept anymore, businesses have been working on it for years now. However, the increase in mobile penetration across a range of sectors has built new opportunities for the Internet of Things. People have now adapted to the growing use of technology to enhance the quality of life. The IoT is an evolving network of devices interconnected to the Internet offering convenience and automated control to users. For instance, Smart home is a perfect example of the enhancement in IoT and mobile application development. Mobile applications can be used to adjust the thermostat in a house, lock or unlock doors and connect to home security systems. Moreover, household appliances can also be linked to mobile devices.

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The Internet of Things industry is slated to reach $222 billion by the end of 2021. Now, $161 billion of the above amount is solely going to come from software, like mobile applications. This is a good 14% rise from 2019. As shown in the above graph, the IoT is poised for stable growth in the following years with mobile app development leading the way. In 2021, we expect to see more mobile application development with the IoT in mind. It is noteworthy to keep a close eye on automobile, healthcare and smart home devices. 

Application development for Foldable Devices

Smartphones have seen a remarkable growth and transformation in the last few years. Touch screen devices with a single or no button have taken over the market. However, foldable smartphones have started making a comeback which is a good sign for the market. In 2019, we saw some amazing foldable smartphones like Samsung Galaxy Gold, the Huawei Mate X and the improved Motorola Razr.

The devices fold to compress or expand the original screen size depending on the user preferences. For instance, a user might make a call with the phone closed but watch a movie on a larger screen by unfolding the phone. From an app development point of view, resellers and content creators too need to adapt to these devices.

The point is that an application should seamlessly adjust its display according to the screen size. As of now, foldable smartphones are just a fraction of the overall smartphone market but this can quickly change in the near future. Around 20% smartphone users are happy to buy a new smartphone with a foldable design. In essence, 2021 will be a major year for foldable smartphones which means mobile app developers should plan accordingly. 

Emergence of 5G Technology

The launch of 5G technology will have a major role on application development trends in 2021. For developers, this technology is expected to change the way applications are built and used. Take a closer look at the expected growth of 5G smartphone connections over the next few years.

In 2021, we will likely see upto 4 times more 5G connections than in 2020 and it will almost triple by 2022. What does this mean for mobile application development? There will be a major shift in speed and efficiency of smartphones. It is expected that 5G will deliver a ten times reduction in latency by boosting network efficiency and traffic capacity. When compared with 4G, 5G will be upto 100 times faster based on your mobile network provider. 

The expansion of 5G technology will definitely boost the functionality of mobile applications.This will enable developers to include new features to apps without impacting app performance. Mobile app developers must also use the 5G network during development and testing stages of an application.

Beacon Technology

Beacon technology has been widely accepted by a large number of sectors around the world. From retail to hospitality sectors, beacons can include an advanced functionality to any mobile app.The first use of beacon technology dates back to 2013. However, in the last few years, there has been a major shift in this technology.

For instance, if you are a mobile app reseller that develops applications for retailers. Your clients can install beacons in their outlets that connect with a user’s smartphone using Bluetooth if the app is downloaded on their device. When customers pass by a beacon, they can be notified regarding a sale or special offers in that outlet.

Beacons can also be used to track buyer behaviour in retail outlets. They can determine if a user is spending a significant amount of time in a specific aisle. The application can instantly send a push notification to attract users for a sale at a later date. The primary advantage of beacon technology is proximity marketing. In the end it enhances customer experience within a mobile app.

Mobile Commerce

The list of 2021 mobile app trends would be incomplete without mobile commerce. It has been a notable trend both in 2019 and 2020 too. Looks like businesses are leveraging mobile apps to increase revenue. From large retail outlets to individual content creators, everyone is looking to leverage mobile commerce. This is one of the best features for mobile application resellers to show during client pitches. It looks like every day a business is launching a new app to drive sales.

It is not certain but we are getting to an age where it is a must to have a mobile commerce app to stay alive in the market. Every single small business is directly or indirectly competing with a giant like Amazon. To keep up with that, you need to replicate what these brands are doing. By the end of 2021, it is estimated that more than 70% of ecommerce sales will be coming from mobile devices. Mobile applications play a crucial role in the existing and future success of mobile commerce. 

Artificial intelligence (AI)

Artificial intelligence and machine learning are becoming an integral part of mobile app development in the last few years. But these are still early days for these advanced technologies and it is just the tip of the iceberg. When you think about AI, the first thing that comes to mind is Alexa or Siri. But the actual use cases go way beyond this for mobile app development.

Examples of AI characteristics that can be included in a mobile app are:

  • Face detection
  • Image recognition
  • Text and image classification
  • Speech recognition
  • Predictive maintenance

Artificial intelligence can make applications faster, smarter and enhance the performance at every stage. From the backend development stage to the frontend user experience, AI will definitely improve the way how applications are developed in 2021. 

Chatbots

Chatbots have been around for a long time now. The first interaction with chatbots was in  AOL Instant Messenger. In the last few years, chatbots have improved a lot and become way more advanced. Chatbots have increased in popularity due to growing user demand. It is becoming the new standard of customer service. There are millions of applications in the world and only a small percentage of these applications use chatbots. This is going to change for good in 2021.

As chatbots are powered by AI technology, their responses have become like a human. We have already mentioned how AI will continue to grow in 2021 and this is one of the major reasons. It is estimated that around 25 percent of all customer service interactions were conducted by chatbots in 2020. For this trend to flourish, chatbots need to go deeper into the mobile app development industry. 

App Security

Anyone is vulnerable to cyber attacks starting from individual content creators to conglomerates. Malware attacks designed to harm mobile devices have increased by more than 52 percent. More than 60 percent of fraud happens from mobile devices. Out of that, about 80 percent comes from mobile applications. From a developer perspective, you cannot take any shortcuts when it comes to app security. 

App users know about these security issues. Hence going forward, users will not share their passwords or sensitive information with third parties like app developers. Mobile app developers will start including features like Sign in With Apple to mobile applications. Instead of forcing users to sign up with their name, email and password, they will be able to register using their Apple ID alone. As there is a two-step authentication process, Apple would not be able to track this information from the users. 

Augmented Reality

Augmented Reality will continue to rise in popularity in 2021. Mobile applications can use augmented reality features for a number of reasons. Pokemon Go was one of the first apps to make use of augmented reality in mobile app gaming. However, now, the apps for AR have become more practical for real-time applications. For instance, users can now use AR technology to see different hairstyles and colors on the user. 

Google Maps launched a feature called “Live View” where users can see directions in real time on live locations. By pointing the camera direction at buildings and street signs, the application can figure out exactly where a user is. There are multiple applications of augmented reality. Like, businesses can use AR-based applications for employee training and development. You can make use of AR technology to be creative like Instagram and Snapchat do with their face filters.  

Mobile Wallets

We have already discussed the importance of mobile commerce for mobile app development in 2021. But the way people use their smartphones is changing too. Mobile wallets like Google Pay, Apple Pay and Samsung Pay are going upward. In 2019, there was more than $6 billion worth of transactions from mobile wallets which will increase and reach upto $14 billion by 2022. The mobile wallet market should effectively double in the next couple of years. 

Mobile wallets must be taken into account for mobile application development in 2021. Waller integration should become a standard feature for every application that processes transactions. At the moment, it is not the case. However, mobile wallet penetration rate in applications will grow substantially in the next few years. 

Cloud Computing 

While cloud computing is not new, it has not breached the mobile app industry to its full potential yet. Cloud computing has a wide number of possibilities for mobile development which will be further explored in 2021-22. Cloud storage technology can enhance the performance of mobile applications at the user end.Applications can store data and carry out complex tasks on the cloud instead of storing information on the user device. 

Along with streamlined development, cloud computing is a cost-efficient development solution. By the end of this year, more than 80 percent of enterprise workloads will be cloud-based. If you are developing business applications or workforce apps, you need to keep a close eye on cloud computing trends in 2021 and beyond. 

Instant Apps

Android introduced the concept of Instant Apps a few years ago. However, we are going to see a steep increase in its development and usage in 2021. Android studio enables developers to build instant app experiences to enhance their app discovery. Users can try the app without installing it by clicking on the “try now” button. There is a size restriction with instant apps so it won’t be a complete version of the app. Now, these limitations could change in the near future.

App users are looking for the ultimate user experience. Offering them an option to use an app without actually downloading it is a good way to provide that. If you are building Android apps for the Google Play Store in 2021, it is best to have an instant version as well. 

Wrapping Up

Mobile app development is continuously evolving. If you are developing apps according to development trends of 2019 or 2020, it will be difficult for you to stay ahead of your competitors. Having said that, it is not compulsory to use each and every app trend to build your app. However, it is best to have a good understanding of how the market is changing so you can adjust accordingly. All these mobile app development trends have generated a lot of excitement in our team at Nimblechapps. Are you ready to embrace the change in mobile app development? Let us know about the challenges that you are facing during app development in the comments section below. 

 

Did you just come up with an innovative mobile game idea? That’s perfect. After working on the concept of your mobile game, ideally the first thought will be how much it will cost to practically implement it. There are multiple factors to contemplate when you think about mobile game development cost and in this article, we will cover our extensive experience as a mobile game development company and share some important tips to reduce game development costs.

Mobile games are basically developed for the AppStore and Google Play store and the development cost can range anywhere from USD 3,000 for basic games to USD 150,000 or more for intricate, multiplayer games. The cost can also depend on the options that you are looking to integrate like payment systems or admin features. For instance, some of these features are at least 20 percent more expensive for iOS than for Android.

Why Mobile Games have a high development pricing?

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Mobile game development is a flourishing market. Referring to reports, there were more than 2.4 billion mobile games around the world in 2019. Now, with booming technologies like Augmented Reality (AR) and Virtual Reality (VR), this number is just going to rise due to the pandemic and people staying at home.

Mobile game applications are one of the most downloaded applications globally. Though there are thousands of games available on the app stores, building a mobile game application still offers a long-term revenue generation opportunity. 

Tips to reduce the Mobile Game Development Cost

There are various factors that can influence the cost of building a mobile game application. Let us check out some effective tips to reduce mobile game development costs.

1. Story, Plot and Characters

Stories are an integral part of every engaging mobile game application. If you want to keep the users engaged till the end of the game, you need an appealing plot and characters. This includes designing the personality, dialect and tone of various characters and their interaction with the players. 

This step usually involves a great deal of communication between the game creators and strategists. That is why it is a great idea to hire an in-house developer for these tasks. An experienced game developer can charge anywhere from USD 100 to 150 per hour. Hence, some companies find it easier to hire a freelancer or an agency at a fraction of the cost.

2. Prototype

More often than not, an application or a game fails to meet the expectations of the client. This is a huge loss to the app development company that spent a lot of time and energy on development. This is often followed by an increase in time and cost for correction. To prevent such costs, app developers are now building interactive prototypes of their applications before they start working on the actual build. These interactive prototypes of their games provide a good idea of the features, navigation and UI/UX design. Moreover, it acts as a blueprint for both the development team and the client to know if they are on the right track. The prototype is reviewed by the client in real time and can suggest improvements at this stage. 

3. Design

Mobile game design is an integrated process. In this part, the game levels, players, gameplay and gaming environment are planned. This is an integral part and should be done carefully. Without a suitable design plan, your mobile game application may be susceptible to bugs and technical glitches.

There are various smart professionals required in the design and development cycle like game artists, UI and UX designers and developers etc. Based on their prior experience and demanding work, they can charge between USD 100 to 250 per hour. It can be an overwhelming cost if you are just looking to develop a single game. In that case it is best to outsource it to professional developers who can do it under USD 25 per hour. 

4. Minimum Viable Product

Minimum Viable Product of a new product enables a development team to collect the data about customers and their interaction with the product. In the gaming industry, it allows you to test the game in a real-world environment. Irrespective of the internal testing you do in-house, a real market includes multiple factors like competition, trending genres and economy. This cannot be replicated through testing, so you must send out an initial build of the game in the market to check its performance with real players. The MVP system allows you to build an iterative cycle where the product is released, tested and enhanced through development phases. 

Secondly, it provides you an opportunity to focus on things that matter the most like your key features. Ideally, you would like to include as many features as you can but that won’t make a game better. The MVP will ensure that you focus on the features that a player actually needs and build a base on which further changes can be made going forward. In the end, it enables you to realise where the true value of a game lies and work on enhancing that instead of adding features that no one wants. 

5. Outsourcing

Seasoned mobile game developers are aware of cost reduction in game development. Hence, if you are lacking the right expertise for game development, it is better to outsource it to the right team. There are many benefits of outsourcing. As an app development company, it will not be feasible to hire mobile game developers for every new project as it is an expensive affair.

Outsourcing is the best way to forward what is difficult for your team to achieve. This provides you the privilege to focus on your core business. Hence, choose a game development partner who has technical expertise in building the kind of games that you want. So, if you are looking for an AR powered game, look for a partner who excels in AR game development. Offshore development and outsourcing is a cost-effective app development trend that works well for most companies. 

How are development agencies competing in the Game development market in 2021?

In the last year, the growth of mobile game players has brought an enormous shift in the gaming industry. One apparent impact of this change is that the industry is minting billions of dollars in revenue. Subsequently, there is a huge opportunity for game developers and marketers etc. in the gaming industry.

These days, businesses are looking to capitalize on this, it will be great for you to be informed about trends and statistics. With this industry knowledge and experience of years, businesses are able to make strategic decisions and take their business to the next level. In 2021, game development engines like Unity and Unreal have enhanced their product to a great extent. Due to this, game development companies can build more engaging products and explore their creativity. Moreover, in the coming year or so, there will be major improvements in ad-tech and various monetization tools too. 

Final Thoughts

2020 has been a golden age for the mobile gaming industry that observed more users participating in and playing games on their smartphones than in the last ten years. But, the mobile games market is set for an unparalleled growth. By reviewing the ongoing trends in the gaming industry and adopting them, mobile game developers can benefit from this opportunity and raise their market share. Are you looking for a dependable company to assist you and optimize your revenue for your mobile games? Get in touch with us to get a free quote for your mobile game development project. 

There are a variety of reasons why you would want to run an Android emulator on your PC. Mobile app developers always look to test their app thoroughly before the launch. Gamers would want to use a particular mouse and keyboard for their games. Anyway, Android emulation is feasible on PC and it is quite simpler than it used to be. There are some old emulators which are no longer active (Andy, AmiduOS and Leapdroid) but today we are going to discuss the most trending Android emulators for your PC. Firstly, we will cover what Android emulators are, an in-depth guide to setup an Android emulator and the top 5 most trending Android emulators in 2021. 

What is an Android Emulator?

An Android emulator is a software designed to simulate the software and hardware of an Android mobile device for development and testing purposes. Android emulators can run on both Mac or PC so that it is easy to develop Android applications on your PC. Because these emulators can run on both PC and Mac it enables a user to test their apps on Android.

Playing or testing games is a common reason to use Android emulators as you can use it to run any app available in the Google Play Store. For instance, if you run Instagram in an emulator, it is feasible to post pictures, statuses and IGTV videos from your PC that is not possible from the desktop app. This is because the platform is built for mobile and Instagram has not enabled users to upload from their computers. 

Guide to Setup an Android Emulator

After the launch of version 25.3.0, Android distributed its emulator separately from the SDK tools. Setting up your Android emulator might be overwhelming at first, but you can check out the process below.

Hardware Requirements

You would require Android SDK edition 26.1.1 and higher. Your PC should have a type 64 processor or 86 bit to work with the Android emulator. If you are going to run Android 8.1 and above, you must have a webcam to capture 720p frames. 

For most systems, the emulator allows hardware-acceleration of your device’s performance and you need HAXM edition 7.2.0 Intel hypervisor to implement this. Users with Linux and Windows require additional device elements but this is based on their processors. 

  1. For Windows PC, users can depend on AMD Android Studio edition 3.2 and above.
  2. For Linux, users can depend on the AMD system with SIMD set 3. 

Intel users can utilize Intel VT-x and Intel 64 support Execute Disable Bit capability. After installing the emulator, you can proceed to access the Android manager for Virtual Devices.

Android Virtual Device Manager (AVD)

Android Virtual Device Manager allows users to install a system ABI that matches the architecture of the processor being used. The AVD manager enables you to prop up and align your Android devices. 

It includes pre-configured profiles for smartphones, tablets, TV - each particularly designed for every manufacturer. It enables you to personalize external capabilities and screen size and to import a profile of your choice. 

But, Google Play Store along with its test suite for compatibility is included on limited devices, the ones that are connected with Android’s compatibility program. The AVD manager can then offer you to install a system ABI that the emulator suggests and whose architecture would fit your processor. 

The AVD’s verification configuration enables you to change defined software or hardware profiles and configures device settings including name and orientation. Finally, the emulator launches your virtual device specs and allows additional controls and upgrades like geolocation, device rotation, camera, fingerprint sensor etc. Virtual devices enable you to save instances in the same state which offers you to pick up from where you left earlier. 

Top-5 Trending Android Emulators in demand

Let us now check 5 of the most happening Android emulators in demand in 2021.

BlueStacks

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BlueStacks is popular by many users to be one of the most popular Android app emulators in the market. Apart from working on both Windows and Mac, the BlueStacks emulator is filled with a variety of features to improve the user experience. The most renowned features include the Key Mapping Tool to develop customized control schemes, the Instance Manager through which you can build multiple instances of the emulator and run multiple games simultaneously. Moreover, there are great features like Eco Mode, which reduces the resource consumption when playing heavy games. It is also touted to be one of the safest emulators with certified GDPR compliance and your data is safe with them.

The latest version, BlueStacks 5, is one of the fastest and lightest emulators providing high power gaming even on low-end devices. The most recent version focuses on the common grievances from the previous version like it can feel bloated when running on a low-end device. You can now try it yourself to find out why BlueStacks has a thriving community of more than 500 million users around the globe. 

LD Player

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LDPlayer is a lightweight Android emulator which is dedicated to gaming performance. It is run on Android Nougat 7.1, the features are gaming oriented like great keyboard mapping controls, multi-instance, macros, high FPS and graphical support. It can run various high end games like Epic Seven, Clash of Clans, Arknights and more. This is one of the only emulators that gets active updates to enhance compatibility. In the most recent versions, LDPlayer has optimized the smoothness of Free Fire and Mobile Legends and fixed the device restriction on Moonlight Sculptor. Moreover, LDPlayer is a good emulator for running popular applications like Instagram and Tiktok. It is quite similar to BlueStacks in its design elements which is a good thing. Overall, it is a great emulator and is hence ranked in the top 5 trending emulators in 2021. 

Bliss OS

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Bliss is a little different from other emulators in this list as it works as an Android emulator for PC through a virtual machine. But it can also run on your PC using a USB stick. The boot-from-USB option is a power user option and not recommended for less intense use cases. As a Virtual Machine install, the process is straightforward but complex if you have not built your own virtual machine before. The USB installation method is even more complex, however it lets your PC run Android natively from boot. We do not advise this method for first time emulator users. Hence, this makes Bliss OS a popular yet unique choice if you can get past the initial stages. 

It runs seamlessly if your system is compatible and hence be ready with a backup of your existing operating system. The system runs Android Oreo which is the more recent version of Android included on an emulator. 

GameLoop

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GameLoop is a dedicated Android emulator for gamers and it was previously called the Tencent Gaming Buddy. In fact, Tencent still hails it as an official emulator for games like Call of Duty: Mobile and PUBG mobile. Now, there are other games apart from Tencent’s although the collection is not as big as they would like it to be. The emulator is easy to download and is good for games but it is not useful for productivity or developmental testing. But, if you are looking for mobile FPS gaming with certain titles then this is a great emulator as it has a new collection of latest titles. Moreover, it also comes with good keyboard controls and satisfactory overall performance. 

Memu Emulator

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MeMu is a great Android emulator that works well in the gaming community. One of the best features is a continuing support for both Intel and AMD processors. Most work well on AMD processors but it is good to see developers giving attention to the AMD platform. Apart from this, it also supports Android Jelly Bean, Kit Kat and Lollipop. You can run multiple instances at a time using multiple games or testing features. It targets the gaming community and at the same time is a good tool for productivity too. The premium version is USD 2.99 per month and it will help you disable ads and add more customized options along with support. Moreover, the emulator also gets updates quite frequently. 

Wrapping Up

Android emulators have clearly updated device capabilities and user experience and taken it to the next level. They take care of many purposes like testing applications and gaming on large screens. An Android emulator can be a worthy addition to your electronic devices as it enables you to connect multiple aspects of your devices. The ideal Android emulator, you can update the capabilities of  your devices and improve your user experience accordingly. If we missed out some of the best Android emulators for PC, let us know about it in the comments section below.