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Google announced last week that the broad core algorithm update could be the final update of the year right before the holiday season. But, the update looks to have sparked a series of conversations on various platforms and forums from distressed website owners. These mostly include the small business owners, especially the ones who were prepared for the holiday season. The business owners feel that it might be a huge issue for them if they do not have the necessary details to update their website. In the past, we have posted articles on Google’s Core Web Vitals and Google’s Page Speed Insights.

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Though the results of the update is drastic for a few websites, Google has a firm take on it and has maintained the same. The Google team has called it just another update to rank websites that are providing better quality content for the search queries by the users. In this post, we will discuss the Spam update which is the last update of 2021. The earlier spam update was launched on 26th July 2021 and caused a number of changes across almost all industries.

November 2021 Google Spam Update

Google revealed that it has officially launched the Spam Update for November. The Google Spam Update is meant to enhance the quality of search results by removing the sites that the algorithms think are spammy. The update was completely rolled out in a week and it is possible that a few websites may find ranking fluctuations during and after the new algorithm update.

Websites that conduct White Hat SEO do not have to worry much about it as it can do more good than harm. Having said that, the websites that undertake SEO practices that are considered spam by Google may see a drop in their rankings.

Later, Google announced on Twitter that “As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search.”

What does the Update Target: Content or Link Spam?

The first Google Algorithm Update for November 2021 was released on 3rd November with the Google Spam Algorithm Update that resulted in huge fluctuations in search results and chatter in the SEO community. It is safe to say that the industries impacted by the 3rd of November Algorithm Update at this stage were News, Games, Sports, Gaming, and Arts & Entertainment.

Google has not confirmed if the latest update is targeting link spam or content spam. Google has offered a link to their Webmaster Guidelines that offer a guide for best practices when optimizing a website for search engines.

The first changes to the Google search rankings were on the 3rd of November with the SEMRUSH sensor confirming an update was on its way. As Google seldom provides updates in the search ranking algorithm, it was interesting to see third party tools confirm the fluctuations across a number of industries. In a couple of days, we will get a better picture of when we see trends and which websites have been impacted by the update.

Google’s Algorithm Update

It was first noticed in September 2021, and reaffirmed the point at the beginning of October, but we think that Google is continuing to refine the changes made with the Link Spam Update that rolled out in July 2021. One of the most important things that we have witnessed in the last two months is Google swaying between the link quality and link quantity when ranking the websites.

With each passing day, Google is getting better at determining the websites that are using low-quality links, short-sighted link building tactics and adapting rankings accordingly. But, we are also noticing a large majority of websites that are getting ranked with high-quantity, low-quality link building strategies. It is highly expected that the November Spam Algorithm Update will filter some of these websites.

What does the November Spam Update Mean for my Website?

If your website has been negatively impacted, the best advice that we can offer is to wait for the final update rollout. More often than not, the changes and SERP movement will be important in the first few days and hence it is important to see where things go before making any significant changes.

If you see major changes in the website traffic, it must have been due to the November 2021 spam update. Similar to the previous updates, spam updates are meant to remove any low-quality websites that are breaching Google’s best practice guidelines.

Final Word

It is recommended to sit tight till the algorithm update has finished rolling out before making any changes to your website SEO on-site or off-site strategy. If your website has been impacted by the algorithm updates in the last quarter, it is the right time to contact an SEO company that can offer the required guidance and assistance. Let us know what you think about the November Spam Update.

Google Merchant Center is the undisputed leader of digital advertising. A lot of marketers are using the platform, but only a few of them endorse it when asked about their marketing initiatives. It would not be wrong to say that Google Merchant Center is essential for every successful Google Shopping campaign. For most multi-location businesses, Google Merchant Center can act as a goldmine of data to gain a competitive advantage. Around the same time last year, Google introduced free local product listings at the bottom of Google My Business pages just in time for the holiday season.

What is Google Merchant Center? How does it work? What are the advantages of setting up your Google Merchant Center account? In this article, we will take you through the set-up and how to get started. We will also discuss some tips to optimize the tool to get the most out of it for your business. 

What is Google Merchant Center?

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Google Merchant Center was introduced in 2010 along with Google Shopping. It is an online platform that enables you to create shopping ads for Google, YouTube, and other Google partner sites. The primary idea is to enable merchants to upload and update details about their products and services. The product information can include pricing and availability. The updated data is displayed in Google Shopping ads and search queries. 

Why should you use Google Merchant Center?

There are some important features that make it extremely valuable to the users.

Import customized product data sheets

Google Merchant Center provides a wide range of descriptors for your product or service data. It gives you a number of options for customization to create shopping advertisements. It can be extremely useful when you are looking for a particular product, or to change your strategy for different products based on their performance.

Edit and update existing product data

It is easy to update your product data. The platform enables you to optimize your products running on the Shopping Feed. Moreover, Google Merchant Center allows you to play with bids and manage your advertising strategy in real-time.

Smooth integration with Google products

Google Merchant Center works with Google Ads, the Google Display Network, and various other ad platforms. It means you can run sophisticated remarketing and omnichannel ad campaigns. Being on the Google Merchant Center will make sure your overall marketing on Google is optimized, and that users will see the most relevant and updated product information for your business.

What is the cost of Google Merchant Center?

The Google Merchant Center is totally free to use. It is important to note that you will need to pay for user engagement. You can do that in the following ways:

Cost Per Click (CPC):  In this method, you will pay a particular amount of money every time a potential customer clicks on one of your ads.

Cost Per Engagement (CPE): In the CPE method, Google will charge you every time a customer engages with an ad. It includes expanding a collapsed ad, viewing an ad for more than 10 seconds, scrolling an ad, and tapping on an ad.

How to Set up a Google Merchant Account?

It is a cakewalk to set up a Google Merchant Account. You simply need to follow the steps mentioned below. A quick no-brainer before we proceed. You will need an existing Google account to set up a Google Merchant Center account. It could be a Gmail or Google My Business account. If there is none, it is important to create one before we move on to the next step.

Step 1

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Open the sign-up form for the Google Merchant Center and click on the blue rectangular button that displays “Create your account”.

Step 2

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In the next button, click on the blue button showing “Get Started”.

Step 3

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After that, fill in the required information about your business along with the name and country. You can mention the tools that you will use like PayPal or Shopify. Once that is done, take a look at the Terms & Conditions and check the box to notify your agreement. Later, click on the blue rectangle button “Create Account”.

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Now, it is almost done. Your Google Merchant Center account is ready to use, so you can proceed to click “Continue”. Your account is live now. So, now you are the owner of your Google Merchant Center account. Let us learn how to use it.

Link Google Merchant Center with Google Ads

The first and foremost thing to do now is to link your Google Merchant Center account to Google Ads. By doing so, the updated product information in Google Merchant Center will simultaneously be synced with your Google Ads account.

How to link your merchant account with Google Ads?

  • Click on the gear icon at the top of the screen and select “Linked accounts”.
  • Secondly, add the Google Ads account by entering your customer ID shown at the top of the screen.
  • Lastly, you may need to approve the link from your Google Ads account. It is easy to do. Click on Tools and settings > Linked accounts > Google Merchant Center > View Details > Approve.

Now, you can enter your product data in your search campaigns and product listing ads. If you wish to expand your campaign management, you can link your Google Merchant Center account with multiple Google Ads Customer IDs. Simply, repeat the steps above for each Customer ID you wish to include.

How to add products to Google Merchant Center?

Adding products to your Google Merchant Center account is the single most important skill you will need to be successful. There are three parts to it. Let us find out.

Add a Product Data Sheet

One of the main benefits of the Google Merchant Center is the ability to customize your product feed in multiple ways. It is possible due to spreadsheets. Google Merchant Center enables you to use your own XML and TXT files. However, we will be using Google Sheets for ease of understanding. It is easy to use and provides more control over the feed.

You can add a product data-sheet using Google Sheets as below.

  • Head to “Products” in the dashboard and select “Feeds”.
  • Then you will have to mention the country where you want to sell the product and your preferred language.
  • Select “Google Sheets” in the next window and assign a name to your product feed.
  • In the end, select “Generate a new Google spreadsheet from a template” and click “Create Feed”.

You will now be redirected to the “Feeds” section of the Google Merchant Center dashboard where you will be able to see the latest Google Sheet. Click open to open the sheet and edit. 

Filling in the Product Data Sheet

Once you open the spreadsheet template, you can fill in details in the given fields like ID, title etc. If you have any doubts, it is best to check the Google Merchant Center product data specification guidelines. It offers a detailed overview of each attribute along with examples.

You do not need to have detailed information about every field. However, the more product information you can offer, the better it is to make an informed decision. It will help in the following ways:

  • There are a lot of possibilities to make customized, efficient Google Shopping ads.
  • It is easy to search products for editing.
  • It is easy to find ads that offer detailed information to the users.

As you are done, check the entire sheet to ensure you do not leave any empty spaces. It will save you a lot of time to look for particular products. When you wish to import your data, proceed to “Add-ons” in the Google Sheet menu, choose “Google Merchant Center” in the drop-down and click on “Upload sheet”.

Changes in Product Information

If you want to make some changes to your feed, there is no need to fill in and upload a new sheet every time. Google Merchant Center enables you to use “supplemental feeds” which makes it possible to include new information. You can make changes to product information by:

  • Proceed to “Supplemental Feeds” in the “Feeds” section and click “Add supplemental feed”.
  • Follow the prompts and offer the required information. It includes a name for the supplemental feed, an input method, along your product data.

How to optimize Google Merchant Center?

As we are done with the basics, now we move to the tips and tricks to get the most out of the Google Merchant Center. You do not need to do everything written here, but it will help your business eventually.

Attribute Extension

Though you have predefined attributes in your Google Sheets, there is no limitation whatsoever. Based on the ads you are working on, you might need to add extra columns in the sheet. It can be something specific that your potential customers might want to know about the product. It can include columns like “age range”, “size”, etc. There is a possibility to include some of the more crucial features in the title column. However, please do not go overboard with the level of detail or else the users may feel overwhelmed.

Scalability

Sheet arrangement to make it scalable in the future is a good idea for the business. Hence, it is best to organize and clean your sheets before importing them to Google Merchant Center. This will improve the chances of scalability when the need arises.

Include GTINs 

Global Trade Item Numbers, commonly known as GTINs are important for all Google Shopping products, else you may face some issues in your Google Merchant Center account. More often than not, GTINs are located next to the barcode of the product packaging.

Conclusion

We hope you have found everything that you need to know about the Google Merchant Center. It is a crucial tool that will enable the users to find more details about your products. Moreover, they will find it quickly and in more places. It is best to optimize the Google Merchant Center to make the best use of it. What do you think about merging your Google Ads with Google Merchant Center? Do you have any doubts? Let us know in the comments below.

Software testing is a major domain, but it can be mainly categorized into two segments: manual testing and automation testing. Both these types of testing have their own pros and cons. It is important to understand the difference between and when to use one or the other for optimum results. Testing is a critical part of any successful development project. The type of testing you choose depends on a number of factors like project requirement, timeline, budget and skills. The three main factors of any project are cost, time and quality. Now, the primary goal of a successful project is to cut down the cost and time needed to complete it while maintaining quality output. When it comes to testing, one type may achieve this goal better than the other.

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In manual testing, the test cases are executed manually without external support from tools or scripts. However, in the case of automated testing, test cases are executed with the help of tools, software and scripts. In this article, we are going to discuss manual testing and automation testing and try to understand the difference between the two. But first, we will understand what software testing is.

What is Software Testing?

Software testing is a procedure to evaluate the functionality of a software app with the purpose to find whether the developed software met the particular requirements or not and to determine the defects to make sure the product is error-free to achieve a quality product.

Software testing is a major part of any software development project. It is divided into two main components namely Manual Testing and Automation Testing. Now, let us move on to the next phase where we understand Manual Testing and Automation Testing in detail.

What is Manual Testing?

Manual testing is the process of finding faults or errors in the software. The tester should look at the product from the point of view of an end-user and to make sure that all the features are working as expected. During this process, testers execute the test cases and generate manual reports without using any automation tools. Now, let us see the different types of manual testing. 

1. Black Box Testing

Black Box Testing is a software testing method in which testers evaluate the functionality of the software under test without checking the internal code structure. This can be the case of every level of software testing like Unit, Integration, System and Acceptance Testing. 

2. White Box Testing

White Box testing is also known as Glass Box, Clear Box or Structural Testing. This type of testing depends on the application’s internal code structure. In white-box testing, an internal perspective of the system, along with programming skills, are used to design test cases. This type of testing is done at the unit level. 

3. Unit Testing

It is also known as Module Testing or Component Testing. This type of testing is conducted to determine if the individual module or unit of the source code is working efficiently. It is to be performed by the developers in the developer's environment.

4. System Testing

Testing the completely integrated application to evaluate the system's compliance with its specified requirements is known as System Testing or End to End testing. This is done to ensure that the system is completed to make sure that the app works as expected to be or not.

5. Integration Testing 

Integration Testing is the procedure of testing the interface between two software units. It can be performed in three ways, Big Bang Approach, Top-Down Approach and Bottom-Up Approach.

6. Acceptance Testing

Acceptance Testing is also known as pre-production testing. It is performed by the end-users along with the QA team to check the app functionality. Once acceptance testing is done, formal testing can be performed to identify whether an app is developed as per the requirement. It enables users to accept or reject the application. The types of acceptance testing are Alpha, Beta and Gamma. 

When to use Manual Testing?

Exploratory Testing

Exploratory testing will be done by domain experts. They perform testing simply by exploring the functionalities of the app without having the knowledge of the requirements.

Usability Testing

To determine whether an app is user-friendly or not and offered a quality user experience is done through usability testing. The primary goal in this type of testing is to check whether the end-user can understand and operate the app easily or not. An app should be self-explanatory and must not need a lot of training to use it.

Ad-hoc Testing

Ad-hoc testing is way different from formal testing. It is more like an informal kind of testing. In Ad-hoc testing, testers randomly test the app without following any documents and test design techniques. This testing is mainly done if the knowledge of testers in the app is quite sufficient. The testers randomly test the app without any test cases or any business requirement document.

When is Manual Testing preferred over Automation Testing?

Mostly Manual Testing is preferred over Automation Testing in the following conditions:

  • When the project is in the initial phase.
  • When testing user interfaces like visual aspects.
  • If the project is short term and writing scripts will be time-consuming.
  • When exploratory or Ad hoc testing is required.
  • If the test case cannot be automated.

Advantages of Manual Testing

  • It can be performed on all types of applications
  • It is preferable for short life cycle products
  • New test cases should be executed manually.
  • The app must be tested manually before being automated
  • It is cheaper when compared to automated testing
  • Needs less time and expense to start
  • It allows the tester to perform Adhoc testing
  • There is no need to have automated testing knowledge

Disadvantages of Manual Testing

  • Manual testing is a time-consuming process, especially when performing regression testing.

  • It is not that reliable as it is performed by humans. Hence, there will always be errors and mistakes.

  • In the long run, it is more expensive than automation testing.

What is Automation Testing?

Automation testing is the procedure of testing the software using automation tools to find the bugs. In this method, test script execution and report generation is conducted by automated testing tools. Some of the most popular Automation Testing tools are:

  1. HP QTP (Quick Test Professional)
  2. Selenium
  3. LoadRunner
  4. IBM Rational Functional Tester
  5. Silk Test
  6. TestComplete
  7. WinRunner
  8. WATIR

When should you use Automation Testing?

At Nimblechapps, we use Automation testing in the below ways:

Regression Testing

Repeated testing of a previously tested program, after modification, to find any bugs as a result of the changes in the software being tested. Hence, regression testing is most suitable for automated testing of frequent code changes.

Load Testing

It is to check that the system can actually handle the total transactions and to verify the system behaviour under normal and peak conditions. Automated testing is also the ideal way to complete the testing effectively when it comes to loading testing. It is generally suited for automated testing.

Performance testing

This kind of testing determines the speed, scalability and stability of the system or application under test. Performance means achieving response times, throughput, and resource utilization levels that meet the requirements. 

Manual or automated Testing

Now, let us discuss the types of testing which can be performed in either manual or automation testing.

Integration Testing

It is the process of interface testing between two software units. Integration testing is performed using processes like Big Bang Approach, Top-Down Approach, Bottom-Up Approach, and Hybrid Integration approach.

System Testing

Testing the fully integrated application to determine system performance with particular project requirements is known as System Testing or End to End testing. It is important to verify that the system is a complete system to make sure the app works as expected.

Unit Testing

Unit testing or module testing is performed to determine whether the individual unit or module of the source code is working efficiently. It is to be performed by the developers in the developer’s environment.

Acceptance Testing

Acceptance testing is also commonly called pre-production testing. This is done by the end-users along with the QA team to validate the app functionality. Formal testing can be done after the successful completion of acceptance testing. The introduction of acceptance testing enables users to accept or reject the application.

Advantages of Automation Testing

  • Automation testing is faster to execute.
  • It is cheaper in the long run.
  • Automation testing is more reliable than manual testing.
  • It is extremely powerful and versatile.
  • It is commonly used for regression testing.
  • Reusable as an automation process can be recorded.
  • Helps in increasing the test coverage

Disadvantages of Automation Testing

  • Highly recommended only for stable products
  • It is expensive initially
  • Most automated testing tools are expensive
  • Limitations include captcha, getting visual aspects of UI like fonts, colour etc.
  • The huge cost of maintenance for frequent changes

Conclusion

The actual importance of manual and automation testing happens when the right type of testing is applied in the right environment. It is a misconception that automated testing will replace manual testing but we think it is not possible as manual testing is required in some cases. In this blog, we have explained in detail both manual and automated testing along with the advantages and disadvantages of both. If you think we missed out on any of the important points then let us know in the comments below. We will include it in our next update. 

Search engines and users alike do not like a slow website. If a web page takes too long to load, it is noticed by Google along with the users who shift to another website that will answer their queries faster. Slow page speed prevents users from staying on your website irrespective of how they came there in the first place. It could be through organic search, paid ads using Google Ads Editor, or a link building activity. If you are looking to enhance your page speed for the users and your search engine, Google PageSpeed Insights can assist you. 

We have compiled a comprehensive guide on how Google PSI works, how to study the reports, and ways to enhance page load times across your web pages.

What is Page Speed?

Google identifies page speed in two ways:

  • The time it takes to show content above the fold.
  • The time it takes a browser to completely render the page.

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A lot of factors may affect the speed of your web pages. The user’s internet speed, a domain’s web hosting facility, and cache clearance can affect the webpage speed. Hence, when there is a discussion regarding page speed, some factors are definitely out of the site owner’s hold. However, there are a lot of things that the website owner can optimize like images, videos, JavaScript etc. 

As page speed is so important to the user experience, Google thinks about the overall performance of a page when identifying whether to promote it in the SERPs. Investing enough time to optimize the content for speed proves to Google that you are looking to build a better experience for your website visitors.

What is Google PageSpeed Insights (PSI)?

PageSpeed Insights is a free tool that examines the content of a particular page and offers page speed scores for both the mobile and desktop variants of the page.

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It also determines the opportunities for optimization and makes particular recommendations for improvements. PageSpeed Insights is one of the page speed audit tools for site owners, but it is great for people interested in improving speed for SEO. Website owners can see a detailed view of how Google understands their website using the Google PageSpeed Insights tool. 

How to use the Google PageSpeed Insights tool?

In order to use the Google PSI tool, enter any URL in the toolbar, click analyze, and the tool will weave its magic.

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While you wait for your report, the Google PSI tool will do the following. First, it collects the page’s “Filed Data”, or the performance data in the Chrome User Experience report (CrUX). Next, it measures the page performance using the Lighthouse API. This is known as “Lab Data”, as it measures the webpage’s speed in a controlled manner using mobile networks and a mid-tier device. This removes some of the variables that can affect the webpage speed and performance.

1. Google PageSpeed Insights Reports Explained - 

The Google PSI tool will create a comprehensive report including the field data, lab data, opportunities, diagnostics, and audits. It will look something like the below image.

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In the Google PSI report, color coding makes it convenient to understand the areas where the page is doing well, still needs enhancements, or is not upto the mark. The color coding in the report means:

  • Green - Good
  • Red - Poor
  • Yellow - Needs improvement

Now, let us understand the information relayed in the report.

2. Field Data -

Google PSI’s Field Data is divided into four main metrics. Each metric identifies a different aspect of speed and page load time. Google PageSpeed Insights Field Data is made up of the following metrics:

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  • First Contentful Paint (FCP): The total time taken for the first text or image to load.
  • Largest Contentful Paint (LCP): The total time taken for the largest text or image asset to load.
  • First Input Delay (FID): The time taken for the browser to respond to the user’s first interaction.
  • Cumulative Layout Shift (CLS): It is used to measure the movement of the page in the viewport.

Each of these metrics is measured in seconds or milliseconds, apart from the Cumulative Layout Shift (CLS). The field data shown in the report is displayed from the previous 28 days and will always be presented with distribution bars. It is because Field Data is made up of aggregated data from the CrUX report, and the same webpage doesn’t perform in the same way for everyone.

3. Lab Data - 

Google PageSpeed Insights Lab Data comprises synthetic data from the Lighthouse API. Lighthouse measures FCP, LCP, CLS and other metrics.

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  • Speed Index - The time is taken for the content to appear during page load.
  • Time to Interactive - The time taken for the web page to be fully interactive.
  • Total Blocking Time - The time between FCP and full interactivity.

Unlike Field Data, the metrics shown in Lab Data will not include a progress bar, but display the timestamps or results from the lab test. 

4. Passed Audits - 

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This part of the report simply allows site owners to know the current status of the webpage. A detailed list of passed audits is a positive sign and simply means that the page is following page speed best practices. 

5. Opportunities and Diagnostics - 

The Opportunities and Diagnostics sections offer particular recommendations to enhance page speed.

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The report also shows the approximate time that could be saved after following the recommendations. The Google PSI tool will offer detailed action items along with instructions to the content management system. 

In the same manner, the Diagnostics part of the report includes best practices that the page does not follow depending on the page analysis.

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The number of opportunities and diagnostics that can be displayed in this part of the report is long and will vary on the particular issues that the Google PageSpeed Insights tool finds on the page.

Tips to Improve PageSpeed Insights:

For users not acquainted with SEO, the Google PSI report can be extremely overwhelming. However, Google is always concerned about the users and does a fantastic job of offering detailed action items in the Opportunities section of the report. Based on the Opportunities listed by the Google PageSpeed Insights tool, the further steps will differ for every site owner.

Though, there are some common things that affect page speed that webmasters always make. It is best to take care of some simple optimizations that can improve speed and load times for a lot of webpages.

1. Image Optimization - 

Apart from the content asset, images and videos are more important to create issues linked to a slow page speed. Proper image optimization can be beneficial for decreasing FCP and LCP times and avoiding CLS issues. Some of the best practices are:

  • Resize and compress images.
  • Select a particular height and width for all images.
  • Make use of a content delivery network (CDN) to deliver the images.

2. Embedded Videos - 

If you have videos on your website of your products/services, try not to upload them on the website. They take a lot of space and can negatively affect your web server if there is heavy traffic at a given time. Instead, it is better to store videos somewhere else (for instance YouTube), and embed video content on your website to drastically enhance load times.

3. Eliminate Excessive Redirects - 

Redirects can significantly increase Time-to-first-byte (TTFB), or the time between the request to the server and when the first data is sent back to the requester. By eliminating redirect chains can assist you to enhance page speed and is a good option for your SEO too.

4. Select a Faster Website Theme - 

Some website themes are optimized for speed and can definitely enhance your page load times. There are some lightweight themes, which offer GZIP compression or have a responsive design. So, it is best to research some fast loading WordPress themes and update them to enhance your PSI scores and SEO.

5. Asynchronous Loading for JavaScript -

For ease of understanding, asynchronous loading enables the web browser to be a better multi-tasker. In this type of loading, the web browser stops all the other activities while the JavaScript file loads. Asynchronous loading allows the browser to fulfil other tasks, like painting a table or loading a CSS Stylesheet and downloading the JavaScript. The optimization needs more backend expertise, so please collaborate with a web developer to implement this strategy.

6. Browser Caching -

It is a simple optimization trick that allows your website to load faster for returning users. With the help of browser caching, images and videos will be stored on the user’s device and loaded from there for their next visit. To enable browser caching, you will need to edit a .htaccess file. If you are not sure, it is recommended that you take the help of an experienced web developer.

Conclusion:

It is fair to say that improving the page speed has tons of benefits to your SEO performance and the digital experience of your website visitors. To do so, it is best to get used to Google PageSpeed Insights even if you are from a non-technical background. If you follow the recommendations in the report, you will definitely see the reward from Google in terms of higher SERP rankings and keyword ranking. Do you struggle with your website page speed or SEO? Contact Nimblechapps today for assistance and get a free quote.

If you are a marketer using Google Ads or a business looking to incorporate paid ads for your marketing campaign, you must have used Google Ads Editor. It is an excellent desktop app to manage ad campaigns and make bulk changes offline. Similar to the update to the Core Web Vitals in June 2021, Google has decided to make some changes to the Google Ads Editor and has released the guidelines for Version 1.8 recently. In this article, we will discuss everything about the Google Ads Editor along with the updates in version 1.8. Let’s start with the basics first.

What is Google Ads Editor?

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Google Ads Editor, as the name suggests, is an offline editor to manage your Google Ads accounts. Earlier, users had to make changes on the online platform but now it is possible to edit them offline in Editor and then post in bulk. Paid ads specialists can conveniently work across multiple accounts using the Ads Editor.

The Journey of Google Ads (AdWords) Editor 

In the initial days, Google Ads or Google AdWords was an online-only platform. It slowly started getting difficult for users to manage multiple accounts or campaigns on the AdWords platform. There was no way to preview the post and all edits were updated live on the campaign. Also, there was no way to make bulk changes. Everything had to be changed manually, one thing at a time. So, In 2006, a magic platform called Google Ads Editor was launched to the joy of Search Engine marketers around the world. So, bulk editing became easier and the rest is history.

Why is there a need for an Offline Editor?

Google had been using the offline version of the Google Ads Editor internally for quite some time. In the offline version, advertisers could send bulk changes to their representatives, and the representatives used the Editor to update the changes. At last, Google determined that it would make more sense if advertisers could update the bulk changes themselves. The Google Ads Editor was a great addition to the arsenal of an advertiser when dealing with complex accounts.

How to use Google Ads Editor like a Pro?

You need to download the Google Ads Editor so that you can use it. As the tool is downloaded, you will receive a prompt to log in and download your Google Ads accounts from the My Client Center (MCC). 

The Accounts Manager displays all the accounts in your MCC, along with an optimization score, latest update date and errors if any. All you need to do is to select the account you want to work on and click “Open” to download it in the Editor.

1. The Basics of Google Ads Editor -

After downloading the account, you will get to the main screen as below:

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One of the good things about the Editor is the ability to view the account and expand or collapse the individual elements like campaigns, ad groups, ads, and keywords. In the left navigation box, you can view all the campaigns along with an icon displaying the campaign type. The magnifying glass denotes a search campaign, and the video camera means a YouTube campaign. Additionally, there is an icon for display campaigns. There is an additional icon to show whether your account has been synced or not. It is crucial to ensure that you have imported all the edits made directly in Google Ads into the Google Ads Editor.

To enlarge the campaign and view the ad groups, just click on the arrow to the left side of the campaign. Choosing a campaign or ad group will alter the information in the entire campaign. When you choose an element from the bottom left, you will see the details in the centre and right-hand side of the Ads Editor.

You can see all the ad groups with their status in the centre. You can choose an ad group and make changes to any of the fields displayed. Choosing multiple elements enables you to make bulk changes simultaneously. This way, you can make a number of bulk edits easily. 

2. Error Reduction -

After reading the above point, you may think that all these things are possible in the online Google Ads platform. Why use the offline editor? See, the thing is, the changes made online are posted live so there is no chance to go back and make changes. The good news is that the Google Ads Editor allows these changes to be made offline. Hence, there is a chance to check your work before it goes live. We have made a lot of changes that we need to go back and update and more often than not, it is a difficult job. By using Editor, you can simply reduce the chance for errors.

3. Train New Hires -

You can use the Editor to train new hires. It is easy to determine the account structure along with any possible question-answer session with a trainee. Any edits made in Editor stay on the user’s local device till they are posted on Google Ads. Though, it will not be visible to other users of that Google Ads account. So, if you are working with a trainee, you can check their progress in the Editor before the work goes live.

If you are training someone remotely, they can upload the work in a paused state, you can then import it to your local Editor and change the status to Active once you are satisfied. To do so, you can click Post in the top right corner and then Post in the dialog box.

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Make sure you choose Selected Campaigns or All Campaigns to post the correct changes. It is also possible to undo a change if need be. However, you must ensure that it is done before posting the changes. If the changes are posted live, it cannot be undone from the Editor.

4. View/Edit Settings -

Google Ads Editor is a great place to view or edit campaign settings. It is always important to be able to view and make some changes to a campaign if things don’t go according to plan or there is a client requirement. In that case, it is very crucial that the Ads Editor allows you to make these changes so no harm is caused.

5. Filter in Google Ads Editor -

If you are working on large Google Ads accounts, it may be confusing to look at the account if there are many paused campaigns. This is the first screen that you normally see when you open an Enterprise account.

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As you can see, the whole screen is covered with paused campaigns. This will be a hindrance if you are working on active campaigns. This is where filters come in as you can create a filter for anything.

6. Import Statistics -

We have listed many ways to view your Google Ads account to make any changes. If you are working on your account, it is important for you to be able to see the performance data. It is possible to import statistics in the Google Ads Editor. There is a special View Statistics option that enables you to import your performance data. By default, None is selected but when you select Get Statistics, you will get a lot of different options to choose from.

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It is possible to select the date range first and then proceed to select the statistics you want to view in the Ads Editor. You can also save the statistics to view later. It allows you the freedom to make optimization decisions, similar to the work on the online platform.

7. Create New Builds -

One of the most fascinating features of Google Ads Editor is the potential to develop new builds offline. An upload in the Editor will not activate until it is posted. It is different then the online editor where all uploads go live immediately unless the status is Paused. It enables you to check your work before it is posted live. Most PPC managers use Excel to create campaigns, ad groups, keywords and ad copy. Excel is the best tool for campaign development as it is easy to sort, filter, organize, and measure the length of each field. 

You just need to ensure that your Excel sheet has the right column headings, and you can easily import new campaigns to Editor. It is also possible to simultaneously build new campaigns and ad groups in Editor when you create keywords.

You can navigate to Keywords in the left column of Google Ads Editor to upload from the spreadsheet and click Make multiple changes.

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It is easy to copy and paste from Excel. As long as the column headings match the entity name in Editor, then Editor will pick them up and know what they are.

Everything you need to know about Google Ads Editor (Version 1.8) Find and Replace:

One of the best features of Google Ads Editor is the find and replace feature. It is possible to replace text, change text, change capitalization, or edit URLs. Replace text is an important feature if you are looking to update an old ad copy or keywords etc. Append text is used to append URL tracking parameters to a URL or entity name. Change capitalization is used to change to title case, sentence case, or all lower case. Change URLs is a superb feature to set URLs, append text to URLs, or get rid of a URL parameter.

Critical Reminders -

By now, we hope that you know the importance of Google ads Editor. Before you begin an Editor session, make sure you get recent changes. You must always remember that Google Ads Editor is an offline editor. It would not know if changes were made by you or by someone else unless you get recent changes. Do not forget to post all the changes made to the editor before closing the Google Ads Editor app. More often than not, you would want to work in the online UI for many tasks. The editor would not be able to replace reporting, viewing graphs, checking to bill, and many other features in the online UI. 

It is best to use both the online UI and Google Ads Editor for optimum performance. The editor has many annoying error features that are not fatal errors. Looking at a number of yellow error messages may be overwhelming for many users. It is best to think of these errors as reminders.

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What’s new in the Google Ads Editor Version 1.8?

The latest version of the Google Ads Editor has been released and it includes the following changes:

1. Overview Page -

It is a view created in the Google Ads Editor which is similar to the Overview page in the online UI.

2. Auto-apply view for Recommendation -

It is a new view in Recommendations that permits the user to enable/disable automatic application of recommendation types.

3. Support for asset-based call extensions -

Asset-based call extensions are now supported by the Google Ads Editor.

4. Support for asset-based price extensions -

Asset-based price extensions are now supported by the Google Ads Editor.

5. Target CPA recommendations -

For certain accounts, Google will allow Target CPA bid recommendations for new Display, Video Action and Discovery campaigns.

Conclusion:

We hope that the above points act as a guide on how to use Google Ads Editor and it will propel you to make it a part of your PPC strategy. Do you have any questions regarding the use of Google Ads Editor? Are you looking for a professional Online Marketing Services Company to handle your campaigns? Look no further and contact Nimblechapps today for a free quote.

Technology has shifted the landscape of the world and enhanced the working process, communication and user experience. Due to digital enhancements, we are witnessing a time where work can be accomplished with the help of amazing technologies we have access to. Similar to other segments, technology has been an integral part of the recruitment and job search process. It is now easier to look for a job which was not the same a few years ago. The technical era of recruitment is doing great to filter the candidates and desirable jobs better than a human mind with the help of some digital platforms. Due to the pandemic induced lockdowns and restrictions, the job portal needs to be improved and so does the job portal application development.

Such apps are built to reduce the gap between recruiters and job seekers. For recruiters and hiring managers, it is easier to find candidates to suit niche candidates who might not be looking for a job change. Apart from that, job seekers can get in touch with the employer, create a great work profile to catch the recruiters’ attention and simply apply with a single click.

Due to the growing benefits of this shift, businesses are no longer using the conventional method to post a job opening in their company and this results in high demand for job portal applications like Indeed, Seek etc. Developing a job portal application is a good idea for entrepreneurs who are looking to develop a successful recruitment company. In this article, we are going to discuss everything related to the job portal application development.

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Benefits of Job Search Application for Job Seekers:

According to Gartner, more than 2.3 million jobs will be created due to a shift in Artificial Intelligence. As per a figure, you can easily get that the demand for online job search will rise with the improvement in technology. If you are looking to develop an advanced job portal, then you must read about the major benefits of job portal apps for both employers and job seekers.

1. Look for Job Alerts -

One of the main benefits that a job seeker never wants to miss is a job alert. A good job search application never lets you miss a job opportunity matching your requirements. A feature-driven and reliable job alert application provide timely updates when an opportunity matching the seeker’s job profile comes up. The job portal makes sure that the seeker would never miss an update and apply for their dream job to begin their professional journey.

2. Confidential and Reliable -

These applications are highly secure and maintain your privacy. As soon as a job seeker creates a new profile, they update personal details, resume, skills, accomplishments and other vital information and the app keeps the data safe and private. It depends on the job seeker’s approval. Only job seekers can choose to make their data visible to their particular choice.

3. Highly Efficient -

Job search applications are quite effective for job seekers. These applications are quite efficient as they are helpful in finding a perfect job opportunity. It also simplifies and shortens the recruitment process where a candidate requires you to put the resume online and wait for the perfect employers to visit his profile.

4. Endless Job Opportunities -

Job search applications are a great boon for people to get hundreds of job opportunities. These job portals have a long list of opportunities as job vacancies from top companies. It is easy to browse the list of good jobs and choose the right one.

5. Cost-Effective Job Search -

A candidate can spend a lot of money on transportation, convenience etc when they go for walk-in interviews. However, with digital job search tools, it becomes incredibly easy to get the dream job in the comfort of your home. These applications offer the options and feasibility to search and apply for jobs online without worrying about the cost involved.

Benefits of Talent Acquisition Apps for Employers:

 - Ease of Selection

With the help of a talent acquisition or job search app, it is easy to find a list of job seekers with the required skills, experience and expertise. This can improve the hiring process so that the recruiter can have the knowledge of the job seekers and make the hiring process smooth and efficient.

 - Brand Promotion

Job search tools allow employers to effectively promote their brand in the digital world. According to a report, about 80 percent of employers believe that brands can augment their ability to attract superior talent and hire the best candidates for their brand using these tools.

 - Simplified Resume Search

Most job search apps have easy-to-use filters. It is possible to set the right filters to locate the most suitable resumes with the right type of skills and experience. This eases the hiring process as the employers do not need to go through each resume one by one.

Now, we will discuss the features that must be a part of a job search application. We will include the features for the Job Seeker Panel, Recruiter Panel and Admin Panel. 

Tools to Use in Job Seeker Panel in a Job Search Application

1. Social Sign Up/Login

The social sign up feature enables the users to sign-up or log in using their social media accounts like Facebook, Google and LinkedIn etc.

2. Resume Management

The job search app should offer a particular feature for resume management. The job seeker can upload their resume in different formats to provide a clear picture to the job poster. Apart from this, there should be an in-app feature where the job seeker can create or edit their resume in a better way.

3. Profile Management

This feature should state the complete information of the candidates, their description, details, previous experience, picture and other vital information.

4. Advanced Job Search

The application should include an advanced search filter like experience, location, keyword, salary expectations etc. Your application must allow job-seekers to search for jobs quickly. This feature will enable the seekers so that they can apply for jobs based on their suitability.

5. Send Resume

There must be a feature where the seeker can simply send the resume to the job poster for an enhanced reach and get an instant review.

6. Video Resume 

It would be great if the application offers the functionality to create video resumes as it is a rising trend. If you are building a new job portal, then you must include this creative feature of seeker introduction.

7. Interview Scheduling

Keeping the remote working environment in mind, it is important to include interview scheduling via video conferencing so the candidates can perform the interview process from anywhere.

8. Push Notifications

This is a crucial feature of any application these days as it allows the admin to send timely updates to the users. The job seeker can receive notifications about their preferred job, location, salary etc. Your application should include a push notification feature so the users can get timely notifications.

9. Bookmark Your Favorite Job

A job search app should include a feature where users can bookmark their favourite jobs or employer to get timely updates from that bookmarked section.

Tools to Use in Recruiter Panel in a Job Search Application:

1. Sign Up/ Login via email

It is a simple yet intrinsic feature that allows recruiters to easily sign up by using either email ids or directly using social media accounts for login/sign up.

2. Job Creation

This particular feature enables the recruiter to create a job, post the job, and edit it as per custom requirements. It assists the recruiter to target their desired candidates.

3. Send Email

A feature where recruiters can send direct emails to the job seekers would be helpful to the recruiters. It will allow the recruiters to continue working from the same application.

4. Download Resumes

It would be great if there is a filter feature in the recruiter's panel where the job poster can filter or download the resume as and when required.

5. Send Job Invites

Now, the job invite feature allows the recruiters to send invites to job seekers to get access to an additional channel to find the job, and the recruiter can get the extra medium to hire candidates.

6. Subscription Plan Payment

There should be an easy way to make the payment. Secure payment mode integration is the number one priority for any job portal development company. Including a reliable payment gateway makes it comfortable to handle the users on the application.

Tools to Use in Admin Panel in a Job Search Application:

1. Manage Job Ads

This particular feature is handy where the admin can manage the job ads and their placings so that the ads are displayed to users looking for that information.

2. Manage Candidate Profiles

This feature enables the admin to manage the job seeker’s profile according to the details needed.

3. Package Management

The Admin can efficiently manage the package and offer the approximated package to offer the job seekers and recruiters a picture of getting the desired package.

4. Document Management System

Document extraction analyses and stores useful information from an uploaded CV and other documents automatically. Hence, it converts an unstructured form of resume data into a structured way. This feature helps the job seeker and the recruiter to have a clear document of the details.

5. Recruiter Profile Management

The Admin panel manages the recruiter profile as everyone wants to target the entity which carries the complete details. Hence the admin panel should have the profile management feature.

6. Job Invitations

The Admin should manage the invitation that operates from recruiters. This feature has the extra advantage of connecting candidates using invites.

7. Data Reports

The Admin panel manages the data reports of all the job seekers and employers. It includes the admin panel for all these types of reports.

How much does it cost to build a Job Search Application?

There is no fixed answer for this type of question. The cost depends on a lot of factors which we will discuss here. Even if you are planning to develop an existing job search app’s clone, a rough estimate may take some calculation. It is important to understand that each organization has different workflows and requirements. There is always room for customization in app development.

Let us think about a fully customized job search app development.

  • A job search app requires a database, which includes a lot of backend development. Now, discovering and building the application’s business logic is a huge effort unless there is a specification in place.
  • Different types of users will need different features so you may end up with two or three separate applications.
  • A job search app can be used in two ways: search and discovery, workflow and payment. The more complexity you need, the harder it is to develop, the more robust architecture you require from day one.
  • The factors affecting the cost of the application are the app size, interfaces, platforms, developers, 3rd party APIs and SDKs

Conclusion

The rising need to find the right job has increased the number of mobile recruitment apps available. Hence, there can be a significant hike in the price of development in these testing times. So, it is best to consult with a top mobile app development company right now. And turn your business ideas and concepts into reality. Try to make sure that your business is efficient and profitable, you must include some unique features that are not available in the previous app versions. This will offer you a competitive advantage and help you reach a wider target audience.

Since its introduction, mobile commerce or m-commerce app development has been a profitable business avenue. The number of mobile commerce users is constantly growing thanks to the pandemic and the number of people being able to afford mobile internet services is increasing with each passing day. According to the statistics by OuterBox, 79% of the total smartphone users in the United States have bought products online using their smartphones. This means, in the United States alone, 230 million smartphone users, 182 million users purchase using their smartphones. These numbers are proof enough to determine the credibility and acceptance of m-commerce app development in this day and age.

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Ever heard about Progressive Web Apps? Well, Progressive Web Apps are websites that look and feel like mobile applications. If you already have an existing e-commerce website and are getting recommendations to proceed with a PWA development, then it is important to keep in mind the following points before making any decisions. If you have determined that m-commerce app development is your idea of boosting your retail business, then there are a few features that you must think about to make your business stand out. 

What is M-Commerce?

M-Commerce is another name of mobile commerce and is often called m-commerce. Mobile commerce shows commercial transactions that are performed on a mobile device. It is not really a new trend or technology but it is a natural progression of technology as users are spending more time on mobile devices instead of computers and laptops.

Different Types of Mobile Commerce

Typically, mobile commerce is divided into three segments:

a) Mobile Shopping:

Mobile Shopping is all about allowing a better shopping experience on mobile devices. Whether it is shopping from a Shopify store or subscription to Amazon Prime on mobile, it is a part of m-commerce.

b) Mobile Banking:

We are way past that age where the shoppers needed to stand in a queue at banks or ATM's for their deposits or withdrawals. Today most banks provide mobile phone banking around the world, where users can pay bills, transfer money, and transactions with a few clicks. 

c) Digital Payments:

QR code, NFC, and improving mobile security has made it possible for users to replace cash with digital payments. Apple Pay and Google Pay are widely used in the western world, while apps like Paytm and PhonePe dominate digital payments in India.

Conventional approaches to connect with users like social media platforms, television advertisements etc are in use but m-commerce applications are different. First, let us understand the difference between m-commerce and e-commerce.

Difference between E-commerce and M-commerce?

Let us understand how m-commerce differs from traditional e-commerce.

1. M-Commerce is always accessible:

E-commerce is an electronic commerce and m-commerce is about mobile commerce and m-commerce app development. The names are self-explanatory that e-commerce means the activities taking place using desktops, computers, laptops and web browsers. Whereas, m-commerce refers to activities that can take place using phones and tablets.

Instead of using laptops and desktops, users find it easier to use their mobile devices. This is the main reason why m-commerce is getting widely popular in today’s world because smartphones are actually smart and accessible for most users. Even though e-commerce brings traffic, it is still not as convenient when compared to mobile phones. So, m-commerce is a clear winner here.

2. M-Commerce is focused on users:

A smartphone is a better option to understand the preferences and interests of the users when compared to desktops/laptops. By leveraging Artificial Intelligence, it is easy to get an in-depth understanding of users and mobile phones. This will make it easier to customize promotions and recommend solutions that the user is asking for. As the user starts getting the right information, he will stay for a long time.

3. M-Commerce interacts every time:

With the help of beacon technology, a mobile app can inform users to visit the store as soon as he/she passes near a shop. It allows brands to send m-commerce push notifications to the users. Time-specific and location-specific content provide enhanced user engagement. Similarly, e-commerce comes with certain limitations, like they cannot reach the user when required.

This allows the shift from a conventional to a modern approach with the introduction of m-commerce. It is safe to say that m-commerce is definitely revolutionizing the shopping experience for all users.

Ultimate Guide to Build an M-commerce Website:

 1. Go with better Cryptography -

It is always confirmed that single broken cryptography can be the biggest reason for a data breach in application security. To secure the application from a further data breach, it is important that at the time of development, each and every app development algorithm is designed to keep third parties and other concerned parties away from the app.

 2. Binary Protection -

For the stable development of an m-commerce app, binary protection must be considered. On the other hand, you must ensure that advanced technologies are susceptible to hackers. They are always on the lookout for the smallest error on your part to steal your data. So, binary protection is perfect for your peace of mind.

3. Authentication -

One time authentication of user information is simply not enough to secure their data from data breaches and thefts. To secure this data, it is important to redo the authentication process again when the user is making changes to his or her profile. Moreover, monetary transactions or personal data changes need authentication too. Make sure you are not losing the grip on them. But, when handling the authentication process, make sure that you are not overdoing it. It is important to strike a balance between what should be asked and what can offend users.

 4. Patches -

App security is a never-ending process even if you follow the mobile app launch checklist. So, security patches should be done from time to time. Moreover, make sure you are updating security patches as per the requirements to secure the m-commerce from future problems and threats.

 5. Code Review -

Each and every m-commerce application element must be tested thoroughly. When it comes to code reviews, make sure that the review process is done by experienced professionals. It is better if the experts analyze and figure out the issues if any. The experts can easily figure out the vulnerabilities of code like authentications, authorization, cryptography, database access and more. Follow a prominent mobile application performance testing guide to make your app robust and error-free.

 6. Injecting Attacks -

Account duplication on the same device can also create troubles for the mobile app. Moreover, it is essential not to completely trust inputs shared by users. To secure that, it is important to filter the user data and inputs shared by them. Hence, you can simply use different levels of cross authentication and filtration. This is the best way to develop a secure m-commerce application or any type of application.

Important Features of M-Commerce Application Development:

Now, let us understand the features that need to be added to an m-commerce application.

 1. Personalization -

Mobile users love personalization in their m-commerce applications. Once they download the app, provide them with different social media integration sign-up options for a smooth app onboarding process. It is possible to gain their usage information even if they are signing up from other social media platforms. As you gain insights like gender, location, preference etc, you can provide them with a custom experience. To do so, you can provide them with suggestions and recommendations as well. It will lift the user experience and brand loyalty.

2. Bug elimination -

Even a single error or crash in the application can impact user experience and force them to switch to your rival app. So, for an enhanced experience, make sure your app is error and bug-free. It is important to see that this feature is executed properly. As you have spent a lot of time, money and effort, make sure you are providing the best m-commerce experience to the users.

3. Offer Discount -

Who doesn’t love discounts? Introduce discounts to the users on the very first step of the app. You can later send push notifications regarding further discounts and deals on their favorite products or services using AI. This strategy is bound to work and increase your sales too.

4. Product Descriptions - 

The product description is more important than the credit it gets. Users often read the description first or search about it before actually making a purchase. Now, as you are selling products using m-commerce apps, make sure you are not using real estate to add too much information. It is best to remove excessive information and use bullet points for better clarity.

5. Product Images -

Images are the first thing that grabs a user’s attention. So, make sure that you display product images in an aesthetically pleasing way. It is best to include large and clear product images. Blurred images will turn off the users and let them question the quality of the product. As it is not possible to touch or check the quality, it is best to provide a zoom-in feature in the image.

6. Customer Service -

Users always face an issue while making a purchase and it is your responsibility to solve them. Do not force them to leave your site to get these answers. Have a well-trained customer service team to resolve these customer issues. You can do this by offering live chat, chatbots or calls. 

7. Mode of Payment -

By saving the details of the users and other transactional information, you can provide them with an easy and quick payment gateway. As it is an m-commerce app, small buttons and other parameters could be quite frustrating. So, for a smooth and easy experience, make sure you are securely saving their payment information and allowing them to complete the purchase with multiple payment options.

8. Order Tracking -

Once the order is processed, allow the users to track their delivery too as it reduces their anxiety. Provide them with different types of messages or mails to remind them that you are also updating and tracking the delivery status. Apart from these, you can also include features like barcode scanning, loyalty programs, product rating and reviews, membership options, wishlist etc.

Final Word:

The features mentioned above are very important to offer a good m-commerce app experience. Though, if you want to achieve success using m-commerce app development, you need to leverage the data to determine the features lacking in your app. Add those features in an update and repeat the same at fixed intervals. This can be done in a month, a quarter, or every six months. Do you have an m-commerce app development requirement? Then get in touch with Nimblechapps today to get a free quote.

Each one of you working in the software industry has been in a situation where a particular bug ruined your app’s user experience. Ever wondered why these things occur? The answer is straightforward: the lack of proper website QA testing. The website QA testing phase is a crucial aspect of app development through some developers tend to overlook it. The issue is that the chance of a bug appearing increases with every line of code and the time and resource cost of bug fixing increases with time. But, optimal website testing can help you mitigate these problems before they occur. Hence, if the application testing runs without any glitches, the app can be launched sooner than expected without major bugs.

If you follow the Agile methodology, it is critical to combine the web QA testing phase with the development phase efficiently. In this blog, we are going to discuss the unavoidable steps to be included in the Web Application Testing Checklist. But, first, let us understand what web testing is?

What is Web Application Testing?

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Website QA testing is a software testing process to test websites or web applications to look for potential bugs. It is thorough testing of web-based applications before going live. Ideally, a web application needs to be thoroughly tested from end to end before it goes

live for end users. Web testing looks for functionality, usability, security, compatibility, the performance of the web application or website. By executing web application testing, a business can ensure that the web-based system is functioning well and will offer an optimum user experience for the end-users. The UI design and functionality are the main pillars of website QA testing. 

What are the advantages of web application testing?

1. Browser Compatibility

The practice of web app testing assists the apps to be compatible with all web browsers. End-users use various types of browsers while surfing the web. The web app testing efficiently assists the apps to function the same for every user using different browsers.

2. Enhances Website Performance

The method of website QA testing helps to overcome the slow app performance. Apps with slow performance are not the choice for search engines or for the end users. Web application testing helps to recover the load time delays due to the graphics, code etc. and maintain a quality application.

3. Secures App from Issues

Security is one of the main concerns for every application or website. Every day we keep hearing about websites being hacked, hence there is an immediate need for every small and large enterprise to practice web app testing to make sure that the applications are free from various types of security issues.

4. High-Quality Application

The end-to-end user testing efficiently assists in improving the performance and functionality of the application. This type of testing helps to find and resolve the bugs at earliest. Hence, a high-quality application will be achieved before the release.

5. Saves Time and Money

The end-to-end web app testing through automation tools decreases the occurrence of mistakes and the performance of repetitive test cases. This will assist the enterprises to get quality results with reduced time and cost.

Web App Testing Checklist for App Quality Assurance -

If you wish to make the application right, you must go through these 6 steps of the testing process. We will now take a look at each of these steps in detail:

 - Functionality Testing

Now you know what a web application and web application testing are so let us get started. The first phase of testing is to ensure that the web application is functionally appropriate. Functionality testing is focused on the database connectivity, all links in the web pages, cookies, forms used to get user info etc. This should be done early in the development phase to speed up the entire app-building process and reduce risks towards the end of development. 

It all comes down to a set of tasks that can be performed both automatically with the use of a software program or manually. Once the results are out, you just compare them with the expected output. You need to perform functionality testing multiple times with a set of different data. If the accuracy is the same every time, the app is functionally right. It is not possible to get rid of each and every bug, though frequent testing offers a better opportunity to develop apps that are as functional as possible.

 - Usability Testing

The second phase in web testing is usability testing. This kind of testing combines functionality testing along with user experience. However, it is not the same as User Acceptance testing since the focus is completely different and also the stages of app development. Usability testing can be performed by getting external testers that stimulate your expected user base, or by the developers themselves. If you are looking to perform external testing but don’t know where to start, you can start with the following 4 steps:

  • Develop the testing strategy in a way that all functions are examined including the navigation and content.
  • Recruit internal or external test participants
  • Run the test with a team of professionals
  • Analyze the results and improve your app accordingly.

 - Interface Testing

The Interface testing phase comes after successful completion of the functionality and usability testing. This testing phase looks for a smooth interaction between the app server and the webserver. Along with the communication process, the displaying of error messages needs to run too. Moreover, this test is used to determine whether the interruptions by the server or by the user are handled appropriately.

 - Compatibility Testing

Fourth on this list of web testing phases is compatibility testing. In this digital world, compatibility testing is more important than ever to make sure that your web application looks as good as it should on all types of devices. The developers need to run the browser compatibility test to check if the app is displayed correctly in multiple browsers. You can run another alternate test which is the browser compatibility test which confirms that the application is displayed appropriately across all the mobile browsers. Various operating systems display specific elements differently. Hence, it is critical to run the compatibility tests with different operating systems, especially the popular ones like Windows, Mac, Linux along with different browsers like Chrome, Internet Explorer, Safari, Firefox etc. 

 - Performance Testing

Once the application is functional and responsive, you need to check if the performance is under a heavy load. Performance testing means testing under distinct internet speeds along with normal and peak loads. In a broader context, it might be a better idea to test your web server performance on a basic level, through a website speed automated test because page speed impacts user experience and also affects your website’s SEO. You can perform a basic speed test with the help of free tools and use that data to prepare an optimization plan.

It is not a proper in-depth performance and stress testing, but a good starting point. Stress testing is used to identify the breaking point of the app which includes putting the app under increasing amounts of stress until it stops functioning. You will need to identify your app’s breaking point before the users do. Bear in mind that you need to figure out how your application recovers from crashes. If the recovery is messy, you will have to work on its enhancement.

 - Security Testing

Once the web application is developed, it needs to be tested for security. This kind of testing has all types of processes to identify the application’s weaknesses and enhance them as much as possible. Generally, a number of fake malicious attacks are used to test how the application responds and performs under these testing times. If security issues are found, it is crucial that you find a possible solution to overcome them.

Some of the basic steps of security testing are:

  • Understand the security goals and plan the test by thinking about the security needs of each of them.
  • Determine the application’s security requirements.
  • Collect the information about the elements used to build the app like the operating system, hardware, technology stack and more.
  • Determine and list all possible threats and issues.
  • Make a threat profile based on the listed threats.
  • Make the test plan.
  • Automated testing along with manual testing.
  • Make the security tests case documentation
  • Perform Security test case execution, fix identified defects and retest
  • Prepare a comprehensive report on security testing with solved issues and possible threats.

Conclusion:

In this article, we looked at the importance of this phase of app development along with the crucial steps you need to take to test your app efficiently. Regular web application testing reduces the chances of bugs spoiling the customer experience and it also provides a better overall idea about how your app performs, the strengths and the hidden weaknesses. If you enjoyed reading this blog on web application testing, you must check out this blog on web design and development. What do you think about the importance of web application testing? Share your thoughts in the comments.

It is not an exaggeration to say that Android is the most popular mobile OS with 85% market share and north of 5 million apps in the Google Play Store. These applications include tools like calendars, browsers to social media apps and mobile games etc. When we think about mobile application development, the Android OS is always the first choice for most businesses looking to develop their first app. Android applications are extremely user-friendly and they will lead the app industry in the coming years. With rising popularity and user-friendliness, the Android app development solution is changing with the most recent trends and technologies.

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We live in a digital world and having a thriving mobile application for your business is crucial to stand out from the competition. According to Statista, the Google Play Store has more than 5 million apps whereas the Apple App Store has around 2 million apps. Android beats Apple to be the most widely used OS around the world. Hence, Android app development is a popular option for startups and enterprises alike.

Android app development is the process of developing applications for the Android OS using Kotlin, Java and C++ programming languages. A number of tools are used for Android app development. In this post, we will break down the most popular Android tools for 2022.

1. Eclipse

Eclipse is one of the most popular Android app development tools. It provides a different codebase environment and a number of features to customize the app development projects. Eclipse is used to write applications in Java using plug-ins available in the libraries. But, the recent updates and upgrades have offered the leverage to develop in ABAP, C++, C#, Python, JavaScript and more languages.

Eclipse also provides a number of features, being a leading Android development tool. These particular features allow scaling the codebase for further advancements and optimization in the apps eclipse ide and its benefits.

   - Features of Eclipse:

Efficient Development Environment - It includes a command-line system that can be supported by previous versions along with UNIX and Windows systems. Additionally, the environment also provides a Profiling tool to record every instance of code execution. The feature has a documented structure if the programmers want to print the entire codebase. Moreover, the documented code is compatible with HTML.

Core Language Features - Eclipse provides comprehensive offices to execute information control conduct. It includes deferral statements like natives for meta-modified control like express objective suspension, adaptable activating offices, and execution requirements. The variable information type is the way to multiple enhancements in the core programming language. This specific feature is embedded in this amazing Android app development tool.

Module Distribution - Complete module framework controls the non-coherent stores, macros, and linguistic structure settings. Modules can be leveraged to structure applications and to limit access to the execution subtleties. Distributing the app modules is critical for an Android app development tool and Eclipse does it well.

Error Reporting - In addition to error logs, Eclipse will now be able to report major mistakes to the Eclipse users. This will place the data straight in the hands of the users who can capitalize on it. At this point, you can send reports to eclipse.org. There will also be an option to make bug reports from the available data, compare episodes and help. Lastly, if an issue has just been fixed, Eclipse will advise you about the form that contains the information.

   - Advantages of Eclipse:

Debugging - The debugger feature allows coders to troubleshoot the code by executing it step by step to see how the factors evolve. This is a major reason why it is a leading Android app development tool. It is great to check for particular mistakes in detail while you face issues or explain something. 

Learning Curve - It is best to learn new things about the Eclipse platform. The Android development kit educates users or has a method for code development. You simply need to know where and how you need to set up or look for the results you are searching for.

Open Source - Eclipse is the best tool offering a great yet free and open-source model. There is no need to pay to use it and looks like it will stay the same for quite some time. It is one of the other major advantages of one of the preferred Android development tools, letting programmers utilize its tools to a great extent.

2. Android Studio

When choosing the right Android app development tool for development, Android Studio has always been in the top three positions in the list. It is an extremely powerful tool, providing recent features and plug-ins to build complicated apps. Google introduced Android Studio in 2013 and it has achieved widespread popularity among the developer community. Android Studio provides code altering, troubleshooting, and testing devices in a user-friendly interface. It is possible to download yet there is a huge and efficiently drawn network of engineers.

   - Features of Android Studio

Better Code Proofreader - The code manager that comes with this tool lets you write better code, work faster and is advantageous in code fulfilment and examination. Android Studio offers recommendations in a dropdown list where you need to press Tab to embed the code.

Responsive Emulator - The Android Emulator starts your apps quicker than an actual android device. It allows you to model and test any kind of app on multiple devices using an emulator. It significantly affects the time and cost of Android app development.  Similarly, you can make an assortment of equipment highlights. For instance, GPS area, movement sensors, and multiple inputs. 

C++ and NDK Support - Android Studio boosts C/C++ venture documents so you can manufacture JNI segments in your app. The IDE provides language structure featuring and refactoring to C/C++, and an LLDB-based debugger that allows you to troubleshoot Java and C/C++ code simultaneously. The construct features can implement CMake and NDK-based tools with no change and later include the common configurations to your Android development kit.

   - Advantages of Android Studio

Incredible Testing Tools - Android Studio provides a wide range of tools to check your Android apps with JUnit 4 and utilitarian UI test systems. It is possible to create a UI test code by recording your cooperation with the app on a gadget or emulator. So, you can run live tests on an emulator, a device or in the Firebase Test Lab.

Influential and Adaptable - Android Studio provides computerization, dependency on executives, and adjustable form designs. It is a powerful tool to develop major apps with multiple level modules. It is possible to design your undertaking to integrate facilitated libraries and characterize construct variations that include diverse code and assets, and apply different code contracting and application marking setups.

Cloud and Firebase Connectivity - The Firebase Assistant invites you to add your app to Firebase and include Analytics, Authentication, Notifications and more. It helps when you are working with devices for Google Cloud Platform like Google Cloud Endpoints and venture modules used for Google App Engine.

3. AVD Manager 

The Android Virtual Device (AVD) is an Android app development tool that can act as an Android device on your computer so you can test your app on a number of devices and Android API levels without having a mobile device. This emulator offers all the features of an actual Android device. It is possible to simulate incoming calls and text messages, provide the device location and simulate different network speeds, simulate rotation and other hardware sensors etc.

   - Features of AVD Manager

Quick Boot - The Quick Boot option allows you to continue your Android Emulator meeting in 6 seconds. Various Android app development tools do not have this feature, but the AVD manager offers it with no additional troubles. When you first start an AVD with the Android emulator, it simply plays a virus boot. The responses are quick and the Android developer tools are reestablished to the state at which you shut the emulator. There is no need for an additional setup once AVD chooses this by default.

Google Play Store - There are a number of app designers using Google Play Services, and it keeps up with the most recent Android Emulator framework pictures. Not all the Android app development tools provide this advantage of Google Play Store access. To manage this issue, AVD provides renditions of Android System Images that include the Play Store app. Additionally, you would be able to test start to finish, introduce, update, and buy streams with the Google Play Store. 

CTS Compatibility - With the arrival of the Android developer tools, AVD confirms that the Android Emulator is designed for your app advancement needs, right from testing in reverse similarity with Android KitKat to coordinating the most recent APIs of the designer review. To extend item quality of emulator framework pictures, this tool is the last Android System Image from Android Nougat and higher against the Android Compatibility Test Suite. CTS is a testing suite that official Android devices must pass.

   - Advantages of AVD Manager

Enhanced Execution - AVD constantly provides the advantage of running the emulator on your Android development tools and machine. With the latest adaptations of the Android Emulator, it designates RAM on request, rather than sticking the memory to the max RAM size in your AVD.

Support and Compatibility - Starting with API frameworks, it is possible to make an AVD that links with a virtual cell array and a virtual Wi-Fi point. This Android app development tool is compatible with every important API to be included in the applications. When using a Google Play framework image, you can cast a screen and sound substance to Chromecast gadgets on a similar Wi-Fi connection.

Easy to use -  App performance testing is organized to see that associations are smooth and the app uses device assets in sensible imperatives. To get the right results, you will need a proper proportion of the CPU and design capabilities of the objective device.

4. Android SDK

Android SDK is one of the most commonly used Android app development tools used to build a wide number of apps. This also includes an IDE with multiple features to write, optimize, and test codebases to develop mobile apps on Android.  This Android development tool also offers a range of tools needed to develop any kind of app and confirms that the process is smooth. Irrespective of whether you create an app using Java, Kotlin or C#, you will require the SDK to run on any Android device.

   - Features of Android SDK

Compatible APIs - It is easier to shift from the Google Maps Android API after the current discharge. There is another way of adding Android SDK in your app. The addition of APIs is required to optimize the behaviour and working of Android apps. This SDK provides access to every essential feature to get top-notch working of the application.

Availability of Offline Maps - Android SDK is useful as you can download the maps for 190+ countries in more than 60 languages. Along with other Android development tools, this feature is best for users when they are in low-network areas. The SDK can render tiles and guide objects inside various guide layers.

Debugger - This SDK has an excellent feature called the Android Debug Bridge (ADB) that assists developers to connect the app with the emulator and run while testing the modules. This debugger can monitor every time when the app is on the run using the emulator.

   - Advantages of Android SDK

Easy Customization - As Android is an open-source platform so SDK provides the option to customize and optimize the apps without any issues. It provides the most extreme customization highlights to advanced groups. The Android OS also facilitates the production of flexible Android apps that can be coordinated in media devices. This improves the working of this Android App development tool. 

Versatile Development - With the development of Android SDK, Android has improved its adaptability and versatility. It includes the whole Android system including smartphones, tablets, wearable devices and Android TV. It builds Android apps with advanced technology like IoT, AR, and VR. 

Faster Deployment - Android apps have a faster enhancement cycle spanning a couple of hours. It provides a serious edge to organizations who want to advertise Minimal Time to Market (TTM) as the major benefit of this profound Android development tool.

5. Unity 3D

Unity 3D is one of the major Android app development tools used to develop high-quality games for Android OS. It comes with a coordinated advancement condition to build 2D and 3D games with predictable illustrations, better format, natural structure, and improved interactivity. It is used to build fascinating games for smartphones, computer games etc. The latest upgrades in Unity 3D make it possible to develop cross-platform games too.

   - Features of Unity 3D

Diversity of Scenes - A scene is an opportunity where you can move venture resources and master them to create exciting levels and game screens. Unity 3D eases the process of viewing applications in multiple scenes. Though the Scene board is great for mastering your scene’s advantages in 3D, the Hierarchy is the place where you will invest a majority of your time and energy sorting your scenes and keeping them clean.

Social Media Integration - Unity 3D provides the opportunity to include social media SDKs and support all types of website integrity. This enhances the chances of bringing users to play the game while choosing the multiplayer option. By leveraging these tools, Unity enables developers to integrate various options to join or create networks in the game.

Activity Inspection Screens - It allows designers to assess and examine the editable properties of the desired object. As different item types have different arrangements with different formats and substances. For example, when you choose an Asset from the undertaking window, the auditor window will display accessible data about the benefit along with editable properties which can be changed.

   - Advantages of Unity3D

Professional Editor - Unity3D has a great manager which is an all-inclusive tool. It is built with highlights and is extremely adaptable. There are some great features like Play Mode, Timeline narrating tools, real-time global illumination, advanced memory profiling, retargetable movements and a lot of adapting features can assist you in your game development process.

Adaptable Analytics - It makes sense for you to use Unity 3D in the examination which you can discover efficiently in the editorial manager. Using the Android app tool’s analytics, you can figure out irreplaceable parts of knowledge about your game. It provides you with the data that can be used to change the present interaction and provide an engaging encounter for the players. 

Hybrid Environment - It is one of the best ways to use Unity3D as there is no restriction at any stage. The games you develop can be rendered to be used on more than 25 stages across portable, support, work area, TV, AR, VR etc.

Conclusion:

In this post, we have covered all the most important Android app development tools that can assist you to develop a unique yet dynamic application. By leveraging their core features, Android app developers can taste success using impeccable designs and features. Team Nimblechapps has core expertise in the above tools and have delivered some path-breaking apps. If you are looking to be the industry leader with your Android app, you can get in touch with us now. We would advise you to use this post efficiently, and if you have any questions or feedback, we would be happy to hear from you.

Web applications are undoubtedly displacing traditional desktop applications. They are simpler to use, easy to update, and are not bound to a single device. Though users are slowly moving from browser-based applications to mobile applications, the demand for complex and refined applications is already large and growing. If you are looking for app development, you must have heard that there are two primary design patterns for web applications: multi-page application (MPA) and single-page application (SPA). Now, both models have their advantages and disadvantages. To decide which one to choose, it is best to follow a content-first approach that focuses on the importance of choosing your application content before anything else. It is because the content is the primary reason for which the users will use your application.

 

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Single Page Applications (SPA) is an ideal choice for your business if you plan to build an engaging and seamless user experience. Successful businesses are an indication that being customer-focused is the only way to grow a business. The constantly reducing attention span of users is pushing businesses to find newer and enhanced ways of offering seamless experiences to their customers. In this article, we will evaluate all aspects of a single page application, the advantages and disadvantages and how it is valuable for a business.

What is a Single Page Application?

A Single Page Application is a single page that consistently interacts with the user by dynamically rewriting the current page rather than loading the entire page from a server. Some of the most popular single-page applications include Facebook, Gmail, Twitter etc. The idea is to have faster transitions that can make the site feel more like an inbuilt app.

In a Single Page Application, all the necessary HTML, JavaScript and CSS code is either recovered by the browser or resources loaded and included with the pages as required. It is generally a response to the user’s actions.

The page doesn’t refresh at any point during the process and doesn’t transfer the control to an alternative page, though HTML5 history API or the location hash can be used to provide navigability and perception of distinct logical pages in the web app.

Now, the question is, ‘Do you need a web application or website?’. So, if you run a small business, you simply need a boutique website that displays your brand. If you have a thriving business, it is best to have a custom website to display your products or services to your customers.

Advantages of using Single Page Applications:

Now, let us take a look at some of the benefits of a single page application.

1. Speedy and Responsive

As Single Page Applications do not update the whole webpage but only the necessary content, they considerably increase the website’s speed. Most resources are loaded once through the lifespan of an application. Just the data is transmitted back and forth. It is a great benefit, and as per Google research, if a web page takes more than 200 milliseconds to load it can include a potentially high impact on business and sales.

2. Powerful Caching

A Single Page Application can cache any local data efficiently. This particular app sends a single request to a server and then stores all the data it receives. Then it can use this data and work even offline. If a user doesn’t have access to fast internet, local data can be synced with the server when the connection permits.

3. Linear User Experience

Single Page Applications offer users a standard linear experience. These web apps have a clear beginning, middle and end. The web application offers an excellent interactive experience using parallax scrolling and great transitions and effects to present the complete customer journey.

4. Debugging with Chrome

It is simple to debug a SPA with Chrome as these apps are built on frameworks like React and AngularJS. These frameworks have their own Chrome developer tools that allow easier debugging than with MPAs. Moreover, single-page applications enable you to monitor network operations and investigate page elements and data linked with them. However, with these benefits, single-page apps have some disadvantages that you should think about.

Disadvantages of using Single-Page Applications:

Apart from all the major advantages of SPAs, they have some disadvantages too that you must think about.

1. SEO Optimization

Some people think that SPAs offer SEO optimization. Single-page apps work on JavaScript and download data on request from the client-side. The URL doesn’t actually change and various pages have their unique URL addresses. It is difficult to optimize these websites for search engines as most pages cannot be scanned by search bots. Google launched a new plan to enhance single-page app SEO optimization. Google is now open to index dynamic web pages. However, developers need to ensure that their JavaScript files can be indexed by Google. They also need to verify that a website uses HTML5 mode in the URL scheme.

2. Browser History

A single page application doesn’t save visitors’ jumps between two states. It means when users click the back button, they will not go back. A browser only transfers the users to the previous page, not to the previous state in an app. To solve this issue, there is an HTML History API with which developers can equip their SPA frameworks. The History API provides developers access to browser navigation history via JavaScript.

3. Security Issues

Single-page applications are not more immune to cross-site scripting attacks than multi-page applications. Using XSS, hackers can inject client-side scripts into web apps. One security issue is the vulnerability of sensitive data. The entire SPA is not typically visible in the browser, which can offer a false sense of security. Another reason that SPAs can be insecure is missing access control at the functional level. As programmers move features and logic off the server and out to the client, it is easy to offer a client access to functions that they should not be permitted to use.

What is a Multi-Page Application?

A multi-page application (MPA) is an application with more than one page. It works in a conventional way, needing the application to reload completely every single time a user interacts with it. Multi-page applications usually tend to have large data and complex architecture. The pages in multi-page applications typically consist of static content and links to other internal pages. This is the reason why MPAs are complicated and have a multi-layered user interface. It is possible to develop a multi-page application using HTML and CSS. Though, various developers choose to use JavaScript and jQuery to enhance their app performance. As a matter of fact, almost all major eCommerce apps are multi-page applications.

Advantages of using Multi-page applications

Multi-page applications have been around for a long time. It offers great advantages if your web application is built for a diverse audience.

1. Great for SEO

The primary benefit of a multi-page application is proper SEO optimization. In contrast to SPAs, you can allocate separate pages of your MPA to separate pieces of content. By doing so, each page can be optimized for a specific keyword. By including proper meta tags to these optimized pages, your web application can rank better on the search engines.

2. Easy to Scale

There are many constraints to adding new content or features to multi-page applications. You can include as many new pages to the application as you need to accommodate more content. Hence, MPAs are the perfect choice for custom web development if you are looking to include multiple features, products, or services for your business.

3. Works well with Google Analytics

Google Analytics creates separate reports for each page. With multi-page applications, you can use google analytics to pull insights about the pages of your app that are performing well. According to these insights, it is possible to make changes to the content of your web application to enhance its visibility and average time spent on the pages. Single-page apps have a single page and hence it is difficult to know which part of the app is not giving appropriate results.

4. Provides a Visual Map

There should be no confusion in single-page applications vs multi-page applications when you are looking to develop a large application. If you have decided to share a large amount of information through the web application, you need a structure that can organize it into different categories and classes. For instance, if you are looking to launch an eCommerce store, you cannot accommodate all the products on a single page.

Multi-page applications make it easier for users to search for what they are looking for. The tabs that you categorize your content in work like a visual map for the users to navigate without any issues.

Disadvantages of using Multi-Page Applications:

There are various limitations when it comes to building multi-page applications. The disadvantages of multi-page applications are some of the reasons why SPAs are highly regarded for projects.

1. Complicated Development and Testing

Front-end and back-end are tightly packed in multi-page applications. Development and testing in MPAs are highly time-consuming. Apart from that, making changes in the front end may need you to make changes in the back end. This will add more burden on the development and testing team.

2. Slower Performance

In multi-page applications, the browser needs to download all the app data every time a user interacts or moves to a different application. This impacts the speed and performance of multi-page applications.

3. Maintenance is Tricky

Developers need to maintain each page of a multi-page application differently. This can get much more complicated than maintaining a single-page application. Also, you need to secure each page separately which adds to the development complexity.

SPA v/s MPA:

As we have discussed in this article, both architectures have their advantages and disadvantages. To make the best choice, it is important to determine your goals first. Then figure out the features that your web app needs to have to meet those goals.

You can use a single-page application when:

  1. Brand storytelling is the primary objective of the web app.
  2. You wish to develop a smaller version of a larger app you want to develop.
  3. When your app doesn’t actually depend on SEO.

Multi-page applications are best for scalability and SEO friendliness and are important when:

  1. You need to display a large number of products, services or features.
  2. Your application success depends on search engine rankings.
  3. You wish to cater to a diverse audience with multiple requirements and preferences.

Conclusion:

It is crucial to follow a holistic approach to choosing between single-page apps and multi-page apps. Figuring out which approach to choose is difficult as you need a thorough understanding of both. It is important to weigh the pros and cons of each architecture and your business requirements. This is where you would need the expertise and skills of a skilled software development company. We have good experience in offering optimized solutions for web applications using both SPAs and MPAs. If you have any questions regarding SPAs and MPAs, get in touch with us or leave a comment below.

E-Commerce has redefined the retail sector with each passing year. It has transformed to make online shopping smoother to meet the changing buyer persona and needs during the COVID-19 pandemic. Frequent travel restrictions and retail restrictions drove the consumer online. In fact, the largest retailers too had to go online and had to start selling directly to the consumers. Companies have to evolve too and ask their web designers to step up by improving their skills. 

As you think about WordPress plugins for an online store, WooCommerce clearly has a bigger market share than its competitors. More than 90% of e-commerce websites have been built with WordPress using WooCommerce. WooCommerce is a free plugin used for WordPress websites. It is flexible and provides various options for store owners and developers. The Website design services offered by Nimblechapps use WordPress exclusively and choose WooCommerce over other plugins like Shopify for e-Commerce stores. WooCommerce is a plugin behind upcoming e-commerce trends you will witness in 2022. 

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How Website Design and Development Outsourcing is Beneficial?

Let us now discuss the most prominent advantages of website design and development outsourcing. 

1. Reduced Cost

This one is everyone’s favourite. In most instances, if you plan to outsource your website project you will reduce your cost significantly. Hiring an expert or website development services provider for three months as a contractor will cost you way less than hiring a full-time developer/designer. By doing so, you also prevent long-term liability and tax implications, insurance etc that comes with hiring a full-time employee.

2. Risk Management

Risks are reduced significantly as the web development agency will have abundant knowledge and experience on similar projects. You will hire them only once you see their track record. Not only will they have a more similar experience, but they will be better at handling the risks involved in handling tasks related to upgrades and security management.

3. Work with Experts

Outsourcing projects to experts is a definite way to get high-quality work. For instance, if you hire a professional web designer, he will offer you a date rate for the time it takes him to complete the task. Now, that rate might be more than what you are currently paying, the professional designer will be able to deliver a better product. That is the beauty of working with experts. You do not have to worry about spoon-feeding your requirements to get a job done. 

4. Saves Time

You can literally save hundreds of hours by outsourcing your design and development. When you want to hire a full-time resource, you will have to go through the hard work of scouting, recruiting and training the resource. On the other hand, a contractor can literally start working on any project at a given time. In the end, it is a win-win situation for both you and the freelancer/agency. This is because you get your work done quickly and efficiently. 

5. Spoilt by Choice

It is good to focus on the benefits that come with outsourcing when compared to the in-house talent. In this case, you are not restricted to a few employees that you have hired. You can simply outsource your project to anyone in the world. Till now, it was difficult to find a web designer in Australia who has 20 hours free next week and exclusively works with food and beverages. It is now possible to find that person in just a few clicks. 

Upcoming Website Design & Development trends  in 2022:

As we have seen the benefits of outsourcing web design and development of your e-commerce website, now we look at the upcoming trends in 2022.

1. Improved Mobile Shopping Experience

Interestingly, 34% of e-commerce sales around the world in 2017 were from mobile. If we compare it with the data from 2021, 54% of e-commerce sales are coming from mobile devices. This means e-commerce stores must be mobile-responsive, so they look and work well on any device. Load time is a critical factor when it comes to mobile. Users might lose patience with an unresponsive page that refuses to load on their mobile. But, there are hundreds of mobile-friendly WooCommerce themes to choose from. Some of the most popular themes are:

  1. Woostroid - Woostroid is a popular, fast-loading mobile eCommerce theme that offers an ideal mobile-friendly buying experience.
  2. KALLYAS - This particular theme enables you to build a responsive eCommerce store.
  3. Flatsome - It is one of the best-selling WooCommerce themes. You can use the drag and drop builder to develop a beautiful, responsive eCommerce store that works well on mobile devices.

2. Better Product Pages

In the last few years, we witnessed a flourish of video, virtual reality and visual content. Revamped technology and faster internet speeds made it quite easier for web designers to add this type of content to their websites. It is ideal for eCommerce, as it means better product pages that can display a video to show your product. WooCommerce even provides a 360-degree Image, which enables users to view your products at a dynamic 360-degree angle. It is a bright start for VR startups focused on eCommerce. Hence, you can expect more features to be included in WooCommerce in 2022.

Apart from video, expect more detailed descriptions on product pages. Though the brief text is used on web pages, product descriptions may vary. It is better to include more information on product pages. This is the perfect chance to add your top keywords and phrases to boost SEO.

3. Customized Shopping Experience

Artificial Intelligence will definitely offer a personalized customer experience, this technology builds a better shopping experience. Customizing a shopping experience is more than calling your customer by their name. Knowing their location, language, and shopping preferences enable you to show them local events or offers that are relevant to them. WooCommerce provides a number of features to help you offer a custom shopping experience for your customers:

  • MultilingualPress - It is now possible to speak your customer’s language with MultilingualPress. If your eCommerce store goes global, translating your product pages is crucial to increasing conversions.
  • WooCommerce Extra Product Options - The WooCommerce Extra Product Options Extension provides you with the ability to create forms with logic so that consumers can simply customize products to their needs.
  • WooCommerce Darwin Pricing Integration - Include geo-targeted coupon codes and tracking codes using the WooCommerce Darwin Pricing Integration plugin.

4. More Interfaces for Customer Service

Chatbots are widely popular on e-commerce websites. Artificial intelligence and machine learning are doing great when it comes to customer service. Chatbots are present 24*7 and can tackle simple questions regarding the products/company. Chatbots can get smarter using machine learning as they understand more about their preferences. WooCommerce is way ahead than its competitors in this aspect. You can use a number of different chatbot plugins that work with WooCommerce like:

  • WooWBot - The WooWBot is an independent chatbot shop assistant that doesn’t need a third-party service integration.
  • Facebook Messenger for WooCommerce - Messenger tops the chart when it comes to chatbot integrations. You can use BotMaker to easily integrate with your WooCommerce store.
  • Omise - It is one more integration that integrates Facebook Messenger with your eCommerce store. 

5. Distinct E-Commerce Websites

It is always vital to be different and stand out in tough competition. This is more important in the world of e-commerce. Making your website attractive and user-friendly can create a long-lasting impression on your potential customers. Nowadays, trends like using high saturation, minimalistic design, and dynamic colours can help you get the design that provides an engaging look and feel to your customers. 

Final Word:

With everything that we have discussed in this post, it is true that there are multiple aspects to develop a website other than coding. It also needs elements of graphic design, copywriting, and UX design. Having said that, the design and development of your website is important. If you are going to outsource your project to a web development company, you should consider a few things to ensure that your project is free of bugs. Every business is different, with different needs that need to be prioritized. Hence, if you follow this guide, you will make the best decision for your business in 2022 and beyond. Let us know what you think about website design and development trends to grow your e-commerce business. 

Digital transformation has allowed all small businesses or corporations to generate data at every touchpoint. From customer data to marketing automation, businesses need to store data in an organized and secure way. 91% of businesses are using CRM and databases to collect their data for later use. Interestingly, the mobile CRM and database market rose to 11% in 2019 and is now worth more than USD 15 billion. It is crucial that you select the right tool that works best for your business. 

A database is a collection of organized information stored on a particular computer system. Over the decades, developers and business owners have shared their love and appreciation for the DBMS as it significantly reduces data redundancy and stores data effectively. To help make the right decision in terms of choosing a DBMS, we have reviewed and listed the best database software that will be highly successful in 2022.

What is a Database Management System and How is it useful?

 

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A Database Management System (DBMS) is a tool that helps businesses optimize, manage, store, and retrieve data from main databases. The impressive user interface is a systematic approach to handle large amounts of data workloads in an efficient and timely manner. 

The fundamental structure of a DBMS is dependent on the core elements; data, database schema and database engine. The schema is necessary for a logical structure and the engine assures data accessibility and can be modified by users. 

It is possible to store your database information using apps. So, think of DBMS as a bridge between your primary database and application programs. Moreover, database management software provides you with the scalability and modification options to recover, comply, or monitor business operations.

DBMS is a centralized process that enables multiple users to access data irrespective of different geographical locations. Apart from that, DBMS can limit the data usage and functionality of each user. There are various types of database software. The DBMS offers users the freedom and convenience to store logical or physical data. Also, users do not have to be worried about the structural changes nor the physical data location. For example, Application Programming Interface (API) doesn’t require the developer to make manual changes. Rather, it automatically makes changes in the database. 

Top-15 Database Management System Softwares in 2022

Irrespective of the size and nature of your business, it is important to look for a DBMS with multiple database options. Here are 15 of the top database management software that can assist your business with productivity and reliability.

1. Improvado

Improvado plays an integral role in data aggregation for small and large businesses. The software includes hundreds of integrations like BigQuery, Google Ads, Excel etc. There is a robust reporting mechanism and an intuitive dashboard too. Moreover, data visualization and import compatibility can bring your marketing efforts in a single place.

Other than its structural design, the tool cuts down the added cost of hiring developers. You do not need to be a SQL expert to understand the implementation of Improvado. Apart from that, this DBMS enables users to get instant APIs connection and access automated data. 

- Advantages: 

  • Flexibility to duplicate and migrate data instantaneously
  • Metrics comparison to make important business decisions.
  • Data integration amidst live connection on a dedicated server.
  • Ongoing support from informative employees.
  • Clear database documentation
  • Good navigation control

- Disadvantages:

  • The data reverses the latest entries amidst analytical comparison.

Now, if you are looking to get the most out of Improvado, the Business offer at $100 per month is the best for you. Though, small businesses with a smaller budget can get custom prices with the Enterprise option. You can contact them to schedule a demo to understand the software better. 

2. Microsoft SQL Server

Microsoft SQL Server is one of the best DBMS in the market. As it is a free tool, it definitely attracts a large audience. The custom-based graphical interface has saved a lot of time for years. The diagrams you can create with this software can be seamlessly added to a new project.

The Object Explorer feature allows users to view the tables created. Other than that, the Template Explorer is a bundle of script objects that can be used to identify various names in the database system. Additionally, the SQL server creates particular containers that enable users to merge views and scripts of a linked group or object.

- Advantages:

  • Easy to set up a new database server from scratch.
  • Creates multiple designs, tables etc without syntax.
  • Handles complex queries and seamless integration with other programs.
  • Creates advanced queries through Developer Network.

- Disadvantages:

  • The lightweight package is not user-friendly.
  • Long queries take longer than the calculated time to execute.
  • Data maintenance is an issue.
  • A new firewall system is required.

The Express and Developer variants are free and perfect for personal use. The 2016 version is priced at $931 for a Standard version which is the same for the 2017 and 2019 versions. 

3. PostgreSQL

This open-source DBMS software is popular due to its smart configuration and indexing options. PostgreSQL is perfect if your daily business activities need you to import or export data.

Currently, PostgreSQL supports Python and JSON programming languages. Though it is a relational database solution, users are free to create NoSQL databases. The open-source community has also created a wide range of plug-ins to boost software functionality.

- Advantages:

  • Easy storage and management of large data.
  • Secure data processing.
  • Easy installation on Linux and Windows OS.
  • Access to tutorials and learning material.
  • Suitable for businesses that deal in large amounts of data.

- Disadvantages:

  • Native interface limits data manipulation.
  • Advanced tool is not suitable for small databases.
  • Installation and configuration is time-consuming.

4. My SQL

My SQL is a fast data processing software with exceptional features. The software is designed to increase the security and scalability of your databases. A cost-effective tool provides technical support and mitigates potential risks. Moreover, high-volume businesses can leverage complex SQL apps.

- Advantages:

  • The latest version has better data recovery options.
  • Easy to learn the features for a non-technical user.
  • It is an open-source tool so can be customized.
  • Ideal for small businesses and entrepreneurs due to the low-cost structure.
  • Compatible with industry standards.
  • The data development process is adjustable.

- Disadvantages:

  • Queries get stuck after a refresh or restart.
  • Overdependence on third-party add-ons.
  • Data operations are complex in Linux.

MySQL Standard, Enterprise, and Cluster versions are priced at $2,000, $5,000 and $10,000 respectively. 

5. Amazon RDS

Amazon RDS is one of the most reliable DBMS software. It comes with a secured connection and backs up your data through an inbuilt feature. Moreover, it can resize your database activities.

- Advantages:

  • You can process the heavy workloads in a single database.
  • As a user, you pay for the used resources.
  • It enables you to access MySQL, Oracle or Microsoft SQL databases.
  • Ideal for developers looking for flexibility and scalable storage options.

- Disadvantages:

  • There are only a few auto-scaling options.
  • No physical server to check logs.

Users can try Amazon RDS and there is no minimum requirement to use the software. It is complicated but you can simply calculate it with AWS Simple Monthly Calculator.

6. Razor SQL

RazorSQL is an extremely popular database management tool. It enables users to check schemas, tables, unidentified keys, indexes, and columns. It is possible to create, update or delete SQL statements as per your requirements. The tool comes with flexible import options and data files.

Currently, RazorSQL supports more than twenty programming languages. It can compare the results and queries through multiple databases. Additionally, the software doesn’t require added manual configuration.

- Advantages:

  • Automatic selection and copy feature for various types of data.
  • Users can create custom templates for projects.

- Disadvantages:

  • Installation and configuration is a lengthy process.
  • Only developers can use the advanced features.

The current price for RazorSQL is $99.95 per year.

7. Oracle RDBMS

The latest version of this software includes larger databases, takes less space, is secure and processes data. It is one of the most efficient object-relational database tools. You can use the Oracle RDBMS software on a PC or a high-powered supercomputer. The active designs trigger a referential system within the tool.

- Advantages:

  • It is possible to create segments to have better administrative control over your data.
  • Seamless transactional process and data security.

- Disadvantages:

  • The price is too high for small businesses.
  • Client apps are automatically plugged in.

The price of this software can vary depending on the type of business and your current requirements. Hence, you will have to contact Oracle’s customer support to get information on pricing.

8. SQL Developer

The open-source software is loved by developers as it is easy to design, develop, and perform other database management activities. The best feature of SQL Developer is that it takes less time to execute multiple queries. Hence, users generate queries in numerous formats like PDF, HTML, XML, or Excel.

- Advantages:

  • Easy data management in Oracle Database.
  • SQL Developer can run end-to-end database apps.
  • You can shift your database solution to third-party databases to Oracle.

- Disadvantages:

  • Automation of an operating system often shifts database queries.

The SQL Developer software is free to use and download for all users and businesses. 

9. Microsoft Access

The Microsoft software works only on Windows OS. It is an excellent tool to create custom databases in multiple formats as per your business requirements.. The affordable database management software is useful in the IT industry.

- Advantages:

  • Custom templates are perfect for adding web databases and tracking, reporting, or sharing with other users.
  • Users get to have full access to Suite Packages like Word, Excel, and Outlook.

- Disadvantages:

  • License extension to merge third-party tools is a lengthy process.

10. Informix

Informix is a DBMS software ideal for companies looking for parallel and multi-level data processing. The scalability makes it a perfect choice and it has great in-depth support.

- Advantages:

  • The Online Transactional Processing (OLTP) performance is impressive.
  • Flexibility to scale small systems to multi-layered distributed nodes.
  • It can merge relational databases in a time series.

- Disadvantages:

  • The Premium version is too expensive for small businesses.

The price of the software depends on the quantity of data you want to back up. 

11. EMS

The EMS software allows you to create distinct data analytical components. It has good vendor support that can support your database management activities. The software is designed to facilitate users who want to keep an eye on existing databases. 

- Advantages:

  • Easy maintenance is perfect for all businesses.
  • EMS works with all the SQL tools.
  • The execution of multiple SQL queries works on databases.

- Disadvantages:

  • Multi-user features are complex.
  • Slow at handling multiple databases at the same time.

The EMS software is free as of now.

12. Redis

Developers will be happy that this DBMS software is developed using ANSI C language, which means impressive speed across all operating systems. Also, the DBMS tool offers multiple data types like hashes, lists, and sets that can support high-performance queries. It consists of a data structure that can index bitmaps, hyper logs and streams. 

- Advantages:

  • The software is configured to replicate multiple databases.
  • It offers automatic data partitioning.

- Disadvantages:

  • On-disk transactions on multiple levels can be an issue for non-technical users.

The single version of the software is free to use. Though, we would suggest you use the enterprise version from RedisLabs to enhance scalability. 

13. IBM DB2

The latest version of IBM DB2 is faster than other software. Moreover, the DBMS software backs most data science languages to handle simple or complex queries. Interestingly, users like this tool due to its ease of installation and setup to store a large amount of data instantly. 

- Advantages:

  • It provides AI capabilities created to manage and structure complicated data.
  • It works well with private and cloud environments.

- Disadvantages:

  • The functionality is complex for a non-technical user.

The community version of the software is free. However, the Standard version is priced at $1,850 and the Advanced version is $7,800 for 90 days. 

14. Teradata

Teradata is one of the first and original DBMS tools. It has an impressive processing speed to export and import data. Along with real-time processing, it can share large databases in an instant. The data analytics of the DBMS tool is known to render enterprise-level business operation activities.

- Advantages:

  • Neatly designed permission controls to track and collect data.
  • Integrated data storage through multiple data formats.

- Disadvantages:

  • The software lags due to third-party tools.

The cost of Teradata software depends on workload profiles. Having said that, the package comes with subscription-based licensing, portability options and data risk management.

15. SQLite

SQLite is built for small and medium businesses. The light structure and layout design assist users store and managing data easily. The SQL engine is reliant and self-contained. Also, the DBMS program is available on multiple mobile applications.

- Advantages:

  • Takes less time and space to set up.
  • Stable and compatible file format that can run data on multiple platforms.

- Disadvantages:

  • The database files shifted as containers take time to reach another system.

SQLite’s latest version is free to download for single users and businesses.

Conclusion:

Whether you are a non-technical user or a highly experienced programmer, the main focus should be to choose the DBMS mentioned above should depend on monitoring and performance generation. Moreover, check the flexibility of the program to add users. Finally, the user should be the main person to choose your database management system tool. What do you think about these DBMS software for 2022? Let us know in the comments below. If you have any questions, please feel free to contact Nimblechapps for more information.

The use of social media has grown exponentially in recent years, as per Pew Research. Brands are catering to a wider range of consumers, including the younger generations who have not been exposed to marketing before. Identifying what echoes with each generation and using those insights to devise content strategies will be key for brands to increase their revenue and strengthen their brand equity in 2022. 

Due to increasing demand for e-commerce, brands are making it their number one priority across verticals. The digital marketing trends for 2021 are based on two defining factors, but with diverse concepts. The main idea is humanization, confronting real issues and creating content to match the individual. The other is mechanical and technical improvisation, working on the secondary aspects like SEO and how you work on campaign details that are not known to your target audience. 

In this post, we will discuss the digital marketing trends of 2022 to give you a push in your marketing efforts. So you are free to use the marketing trends when you are creating your custom digital marketing strategies in 2022 and beyond. 

Current Scenario of Digital Marketing in the Marketing Industry:

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Digital marketing is one of the most popular topics currently. Five years ago, AI seemed like an elusive future, and now AI is common in the marketing industry. It is now possible to use AI to automate your ad buying, which enables you to narrow down your audiences. Conversational marketing facilitates a one-to-one conversation between customers and digital marketers. Voice search and smart speakers have changed the way people used to search and it is imperative to optimize your content for voice searches to create new opportunities.

The advent of browser push notifications, AB Testing, interactive content, video content and more have evolved digital marketing. Marketing professionals find new ways to efficiently target their audience which is the main reason for the growth of the digital marketing industry. If you are in one of the digital marketing services, your professional growth will depend on your skills. It is crucial to move ahead with the industry and update yourself to be successful. In marketing, the day you stop learning is the day you stop growing and start getting stagnant in a dynamic industry. 

Factors that will affect Digital marketing in Future:

Let us now check out the factors that will affect digital marketing in future.

1. Complex Consumer Purchases

Consumers use different types of media for buying decisions from YouTube to Instagram. It is becoming difficult to segregate them in a single box like it used to be. The usual categories like high end/low end or mainstream are slowly vanishing. It is now difficult to categorize people into a single box. A single consumer can now easily buy a high-end product and a low-end product at the same time. Users choose which products to purchase with an unbalanced mix of impulse and rationale. Brands need to keep this into account as there is no one-size-fits-all scenario anymore.

2. Rise in Personalization

Thanks to social media, most brands now offer custom products and designs. This trend is growing and reaching a number of industries including technology and healthcare. Doctors have been treating the patients in the same way but with a touch of personalization in terms of age, sex, medical history. We think many other industries are going to follow this trend.

3. Mobile Communications

There have been rumours about WhatsApp giving Facebook its users’ contact details to provide targeted ads. Agreed that getting a message about your favourite product may seem scary, so is telemarketing and that is still prevalent. Watch out for brands to communicate with customers through their mobile devices. 

4. Accurate Metrics

Till now, identifying and measuring the impact of their strategy has been difficult for marketers. Now, there are various ways to measure online activity including likes and comments on Facebook, clicks on blogs, views on YouTube videos and more. Recently Facebook was put in a spot of bothering about amplifying data about how many videos were viewed on their platform. Due to this many advertisers spent a lot of money on the platform thinking they are getting a good ROI from their campaigns. Measurement will never be accurate but the idea is to keep the error rates as low as possible. It is not possible to see who checks an ad and pulls out their credit card to buy a specific product. This will be a dream come true for marketers. 

2022 Digital Marketing Predictions Every Online Marketing Agency Should be Prepared for:

Now we will take a look at the digital marketing predictions every digital marketing agency should be ready to use in their marketing campaigns in 2022.

1. Use of AI in Digital Marketing

Artificial Intelligence is used by businesses across all industries like retail, banking etc. AI is being touted as one of the most efficient tools for marketing. It not only automates repetitive tasks like reporting on website traffic but can also recommend keywords to optimize a company’s organic search ranking. Moreover, it helps to predict what users are like to purchase in the future depending on their prior purchases and browsing history.

By 2022, it will be crucial to leverage AI with SEO and other digital marketing strategies if you want to rank higher on search engines. AI is changing the way digital marketers approach marketing and businesses should consider making the most of this technology too.

2. Use of Chatbots and Voice Assistants

Digital voice assistants like Alexa, Siri and Google Assistant are becoming popular amongst consumers. According to industry experts, the market value of voice-based shopping will be 40 billion by 2022, and consumer spending via voice assistants will reach up to 18%. Most businesses have started using Chatbots to help streamline customer service needs for effective customer handling on social media channels, email marketing and other digital channels.

Chatbots are perfect to respond to customer queries with little to no human interaction from the brand. Chatbot responses are generally powered by Artificial Intelligence (AI) which provides the chatbot with an actual personality. This makes it fun for customers to interact with companies using chatbots as opposed to communicating through social media. Chatbots are the perfect option to offer customers a customized and enjoyable experience so they will want to interact more with your brand. In 2022, most brands will need to include chatbots in their digital marketing strategy to improve customer interactions and take it to the next level. 

3. Mobile-First Approach

As more users are now using smartphones and tablets rather than desktops, brands need to build mobile-friendly content that will rank higher in search engines. Mobile marketing strategies start with optimizing your website’s design so that it automatically adapts for smaller screens or builds a separate app with your business information to be downloaded on mobile devices and tablets.

It is a necessity to use a mobile responsive design for your website or app that will enable users with any device to easily access your website. AMP or accelerated mobile pages is the perfect solution that makes content load faster on mobile devices. If you trust in our judgement, mobile-first marketing will be the most important trend for businesses in 2022.

4. Omni-Channel Marketing

Customer engagement today can be a lot different than it was ten years ago. Today, there are multiple channels to interact with your customers and you do not need to rely on websites and cold-calling. Omni-channel marketing can involve building a blog, website, social media, and WhatsApp presence along with hosting events or trade fairs. 

It is not enough for businesses to prioritize just a single channel. They need a unified approach that will enable them to craft content for each channel while maintaining their brand voice. In 2022, brands need to build a strong customer base by using multiple channels for marketing and communication. 

5. Marketing Automation

With advancing technology, marketing automation tools are getting more popular than ever. Marketing automation makes it possible for marketers to automate boring and repetitive tasks using a number of marketing channels.

Automated tasks are saving time compiling data, managing social media posts by prior scheduling. Also, it sends out email templates to users who have not opened your emails in the last few days. In 2022, marketing automation will be crucial for brands as it enables marketers to spend more time on strategic tasks.

Conclusion:

The digital marketing trends that we have mentioned above are not the only trends in marketing. But, these trends are a great starting point to plan your strategy for 2022. In 2021, most marketing agencies improve their results simply by shifting more resources to social media and local search. Moreover, they can create custom content for personalized and interactive content for their customers. These trends can help you take your traffic to the next level, generate more sales and improve your ROI. Apart from that, it can also help in customer retention which is more important than acquiring new customers today. Let us know what you think about the latest trends in digital marketing in 2022? What is your favourite digital marketing trend? We would love to know your thoughts in the comments section below. 

With the resurgence of thousands of mobile applications, if you get an out-of-the-box idea, there is a possibility that the app already exists on the play store. Some of these apps will be successful, while others will not. What do you think is the reason that some apps are more popular than others? It is possible that you name a few things which make an app popular, but the most important reason is user experience. 

User experience includes everything that impacts the perception and interaction of a user with a product or service. Mobile usability begins and ends with the user and hence it is critical for an app’s success. The difference between popular and unpopular apps is the quality of user experience. Without consideration of aspects like in-app behavior patterns and the psychology of the target audience, you would not be able to build a mobile product that creates a central goal or meet user expectations. 

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The user expectations have soared higher with the enhancement in technology. Users are typically looking for ease of use, faster load time, ability to accomplish a particular task by performing minimum actions etc. There is a thin line between building a good app and a great app that needs your attention. In this article, we are going to discuss some of the elements which provide a terrific user experience for mobile users. By using these strategies in your mobile app development lifecycle, you can provide an unmatchable user experience. 

Benefits of Custom Application Development in Future:

Here we will list down five advantages of custom application development as mentioned by our clients.

1. Task Automation

Custom application development improves the stakeholder’s life by automating boring and repetitive tasks. It can be done in two major ways.

1. Automatically moving data

Custom apps are not only for a custom interface or a custom experience. It is possible to develop an exceptional UI with out-of-the-box solutions. Actually, front-end design is generally great in these apps due to a good UI. For example, a shopping cart in an online retail store always means the same thing. Custom apps excel in their capability of taking your peculiar data and converting it into the formats you need it in. Data has to flow seamlessly between multiple systems to run effective business processes. The task has to be completed anyway, but a custom app can simplify it by automating the process rather than depend on manually exporting, converting and re-uploading it.

2. Automatically manage workflows -

A specific amount of time is required daily by employees working on projects and moving them to the next phase. For example, let’s assume that you need to email your line manager to inform him/her about a problem. The added manual step can be serious for your business efficiency:

 - You have to remember to send the email.

 - The manager must receive the email.

 - The manager must reply to the email. 

It might look like a minor inconvenience, however, these small issues can lead to major delays. 

2. Improve Collaboration

Most businesses have a highly complex system to serve customers. Gone are the days when there were different departments for each and every task. It led to reduced customer satisfaction as most of the time, there was a lack of communication and accountability between the departments. Companies need to be adaptive, using expertise from the functions to better serve the customers.

Content is a prime example of collaboration. A single blog post can involve different teams like marketing, freelancers, business executives, product, and sales etc. It proves collaboration is extremely important in this case. But custom solutions can be difficult for seamless integration. For successful collaboration, users need to work on a communication platform like instant messaging or email to assist them. There are certain ramifications in case of failure:

 - Some processes take longer than others and are prone to failure.

 - Systems are difficult to automate if there is a need at all.

 - Systems are sometimes difficult to scale.

 - Institutional memory ends up moving forward, rather than operations being independent of the people who built them. 

Apart from these ramifications, collaboration is a great option due to its spin-off advantages. 

For example, custom applications that link existing tech stacks allow the staff to spend more time doing what is important rather than moving data from one point to another. Moreover, easy collaboration makes working with other teams pleasurable, providing better results. It allows organizations to become agile and robust. Ideas travel faster and businesses can work on these ideas efficiently. 

3. Easy to Access the Data

For back-office tasks, a large amount of time and effort is required to gather data from different sources. Financial data is a primary example of this. For example, a CFO needs to collect financial data for the annual report. They might have to gather data from 5 different teams across the business. Asking for data, getting spreadsheets, and looking for particular figures takes time. Now, if this is an annual process, it is low on a company’s list of things to fix. But what if you are doing the process for weekly or monthly reports? There are dozens of processes that happen regularly that need data to be imported and transformed. A custom web application can help solve this problem.

Customization automates workflows so there is less chance of manual compilation. For example, a custom CMS might auto-generate a report that has all the information you are looking for in the monthly report. This level of detail simply doesn’t exist in out-of-the-box solutions. Hence, you can automate workflows that makeup business processes.

Secondly, you can start streamlining your business processes by offering users access to data and information in a format they can use effectively. Organizations track and store a large amount of data and produce a continuous flow of new content. Hence there are different tools to measure different types of data. For instance, Google Analytics track website data and CMS like WordPress to publish content. 

These tools provide streamlined access to data and the ability to create and publish content. But, most businesses have not figured out the value of these types of tools. It is possible to create a report automatically to accelerate your reporting workflows. However, with custom app development, you can easily enhance the business process.

4. Security

If you have a custom app, your data is more secure than if you are using an out-of-the-box solution. This is because you are not a major target. If your software is hacked, they get your data which is a major concern. But, if an out-of-the-box solution is hacked, they get all their clients’ data. How many hackers would be interested to break into your organization’s software? Not too many. That too when for the same amount of work and risk involved, they can get access to maybe 100 or 1,000s of companies. Having said that, the odds of your software being hacked is once or twice in a year. On the other hand, most solution providers are dealing with potentially hundreds of attacks daily. 

5. Leverage Technology Investment

Lastly, custom app development can help businesses leverage technology investment by making use of already existing tools. The issue with investing in new tools is that employees don’t want to use them. Adopting new technology is always a challenge. Even with an intuitive platform, there is always a learning curve for some users. Getting your employees fully up to speed is a long-time investment that has to be managed. When you develop a custom app, technology adoption is seamless:

 - Systems and interfaces work the way they are supposed to.

 - The style of work stays the same.

 - The tools look familiar so the UI matches their expectations.

Importance of custom application development for Better User-Experience:

Let us now focus on the importance of custom app development for an enhanced user experience. 

1. Enhanced Productivity

The idea behind custom app development is to be customer friendly. The main aim is to create products that seamlessly integrate the requirements and workflows of the business. If everything is built to cater to a particular organization, adjust the software to their existing demands and requirements rather than imposing a new solution.

A simple way to serve the user is to create intuitive menus, logically organize functions and use company-specific naming conventions. Getting into the user’s current know-how is a way to reduce errors and make them more productive. It also improves their acceptance of the software since it makes them feel more comfortable.

2. Learning Curve

If the app looks and feels user friendly, follows protocols and requirements, it can provide a better learning experience for the team. It can help you save time and costs on training and facilitating the straightforward implementation of the new software. This helps because most businesses are reluctant to software shifts because of the downtime caused by learning new software. 

3. Brand Recognition

Branding is an important aspect of internal and consumer software applications. For consumer software, for instance, a banking application, the UX dimension is the brand’s business card and part of customer service. A well-designed application works as a catalyst for customer loyalty. UX failure on the other hand means losing valuable customers.

For internal applications, UX can simply transmit the organization’s mindset to your staff. The logical organization of items will enhance their response times. For instance, a custom app for a call centre can suggest answers that follow the company’s tone of voice. 

4. Credibility

A custom application shows that the business cares about its clients and is devoted to offering employees the best tools to fulfil their job. These solutions can be expensive and take time to implement. However, once it is implemented, it shows the company’s commitment to fulfilling its business goals.

Customers pay a lot of attention to the details, and good UX can drive them to more sales. HubSpot shares that 97% of a customer’s decision is backed by the product’s experience. Now, as existing customers can be your brand ambassadors, it is important to impress them. 

5. Increased Sales

All the reasons above come down to offering a better tool for your staff and customers. The bottom line is always measured in sales. At the end of the day, your sales figure will show how efficient your product is. Good custom software with impeccable UX can reduce processing time for your customers, increase value for your shopping carts, offer more transactions for a retail banking app. 

Final Thoughts:

There are various benefits to custom app development. With complex internal systems and specialized organizations, customization is becoming a norm. However, custom doesn’t always necessarily mean expensive. By utilizing existing software and customizing solutions, you get various customization advantages without a considerable cost. For most businesses, it is about choosing a software hub and then customizing software applications. To maximize your software development, it is difficult to look past custom app development. Let us know if you have a custom app development requirement and Nimblechapps will be happy to provide you with a free quote.

Websites help you offer a strong digital presence and build a reliable identity in the target market. There are hundreds or thousands of companies providing the same products/services like yours. How will your target prospect decide that your organization is better than your competitors? The answer is a well-designed website. A dynamically designed website is the perfect solution to grow your market share by attracting potential customers. It is a 24x7 salesperson that interacts with your clients, customers, or prospective buyers. Users can understand your products/services, experience, contact details and more.

Website design and development is crucial but it may not be your core strength. To deliver a high-quality website, you need web design and web development experience. Or you can hire an agency that provides web design services

A custom web development company like Nimblechapps has a consistent workflow that provides efficiency in website development at a cost-effective rate. As a professional development company, we follow a dedicated website development process and we will share it with you. Our website development process is an extensive look into how we break a project into intuitive phases. 

The exact structure of our process has evolved over the years, which has brought us to the format in the infographic below. You do not need to necessarily follow the same process to achieve success. But, following a detailed process will provide you with better results in the long term. Let’s check our web design and development process in detail:

 

1. Discovery Phase

The most important part of any web design process is to figure out client requirements. All other steps are based on this particular step. If you falter at this step, chances are you won’t succeed in getting the software right. The aim of the website, the goals, the target audience - it is important to discuss these with the client to identify the requirements are crucial. In the initial parts of the requirement discussion,  try to organize as many meetings or calls as possible to get a clear picture of the requirements. Also, bear in mind, the more detailed this stage will be, the more precise the cost and time estimation will be. 

2. Simplified Requirement Document

Once your team gathers the requirements at a primary level, it needs to be documented. A good business analyst aims to identify the business requirements and then translate them into an SRD or BRD (Simplified or Business Requirement Document) that would be a starting point for the development process. 

SRD should always be precise, unambiguous and easy to understand. It is the bible that developers will go back to when they face any development issues. Hence, it must contain details and breakdowns where necessary. Try to include as many possible deliverables and constraints as possible.

This step helps provide a smooth website development process without exceeding cost and time constraints. The entire website development process must stick to this document and any new changes will need extra effort, in terms of time and money. 

3. Website Development Planning

Once you know what needs to be developed and have detailed documentation of the same, the next step is project planning. Before the coding starts, it is critical to identify the tasks and manage the allocation of resources. This step consists of:

  • Wireframing
  • Defining website architecture
  • Choosing the technical stack
  • Milestone bifurcation
  • Identifying resources and cost estimation

The primary step of planning must begin with wireframing and understanding the website architecture. It is crucial not to begin designing or developing a website without a wireframe and sitemap.

A Sitemap is a hierarchical list of all the website pages and it assists the development team to work. The designers and developers get a clear understanding of the structure and the total distribution of pages in the website. Without a sitemap, your website will be clearly unorganized and messy.

A wireframe is an ideal way to visualize website design at the structural level and is important to identify any usability issues. It also assists in visualizing the user journey and choosing suitable UI elements. Basically, it is the foundation of your website and if you have a weak foundation, your website will collapse sooner or later.

Project planning is based on everything needed for successful project completion. Project planning helps in the proper utilization of the resources and ensure that the time allocated for each phase is utilized properly.

4. Design Phase

Good design doesn’t mean how it looks, but how user friendly it is. Your website design is more important for conversions than you think. Once the wireframes and website architecture are sorted, the design team will start working on the visual elements.

In this phase, the design team starts working on the visual identity of the brand. It is possible to visualize how your website will look. The website layout, the screens, buttons, headers and footers, navigation, photos, videos, and other elements are included in this phase.

As mentioned above, the design team needs to keep the target audience in mind and design the website accordingly. The website layout has to be discussed with the client and customized according to their preferences. 

5. Development Phase

Once we have designed the UI, we need to start working on the development and convert your static webpage into a functional website. Basically, there are two parts to software development:

  • Front-end Development - It is also known as “client-side” development. It is something that the users see and interact with on the web browser. The primary factor here is user interaction. Essentially, the front-end developers do not design the website but are responsible for bringing the design to life. They use all the static elements and convert them into a dynamic website.
  • Back-end Development - This part of the website is not seen by the users. The backend communicates with the front-end and shares information so that users can work with the website features. The backend development team ensures that all the business logic and data storage is implemented. This step includes Database creation, API development and integration and Security checks.

6. Testing and Deployment Phase

A product should be thoroughly tested before deploying so that the production is not threatened by bugs. Hence, having a proper, streamlined testing process is important. A website must be thoroughly tested before making it live. 

Website development companies use various types of testing methods like User acceptance, Beta testing, Functional and Performance testing, White box or Black box testing. The idea is to get rid of bugs that might affect product quality.

Once you receive a green signal from the testing team, the code is sent to production. Ensure a re-test on production too. Always maintain a staging server backup so if there is any issue after deployment, the backup can be used to restore production.

At Nimblechapps, we carry out intensive testing after every milestone. If the bugs are identified early, it is easier to fix them rather than fixing these bugs when the whole website is live. It will help you reduce web development costs significantly. 

7. Maintenance

The web development process doesn’t complete with deployment. Maintenance has an integral role to play in the complete web development process. The aim of maintenance is to modify and updating software apps to correct bugs, enhance capabilities and include features to enhance system performance.

Any changes or modifications will be considered as a change request and will not come under free maintenance. However, bug fixes and patches will be included in this phase. Nimblechapps provides 60 days of free bug support. 

Content is as crucial as the look and feel of your website if not more. It drives search engine results, boosts traffic to your website and launches you as an industry leader. Today, the quality and quantity of content decide your ability to leverage content for better results. This is where you will need professional SEO services from Nimblechapps as we offer exceptional content writing services. SEO content is different from normal content as it is optimized for top results on search engines. Writing quality content for SEO needs an analytical point of view and empathy. It is important to find keywords with a high search volume and are searched for by the target audience. 

Content Optimization is the key to success for a digital marketing professional. Every digital marketing strategy starts with content writing and optimization. It is fair to say that content quality leads to a higher rank in the search engine page results (SERP). Hence, every content writer must bear in mind that there is more to SEO than keywords. In this article, we will discuss the basics of content optimization that makes a quality content. Following these tips will help you to embody the voice of your audience and answer their questions accordingly. 

How do I start SEO content writing?

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It is not always about the right keywords, but the answer is not that complicated. In this article, we will break down the parts which matter the most for an SEO copywriter. There is no secret to writing SEO-friendly content. Though, SEO copywriters often complicate the process and steer clear of their goal. The final goal is to help your clients make money. You must bear in mind that writing for search engines is different from copywriting for email or your social media. Follow this 4 step guide for SEO content writing:

  1. Use of primary keyword in the page title: This should be quite easy. If something is crucial, the title of your page must have the most important subject to indicate what the page is about. 
  2. Make use of the most critical keywords higher up in the content: SEO experiments display a great correlation between the rank and placement of keywords in the body of the article.
  3. Use a variety of keywords in your content: It is not possible to write an article with a single keyword and expect it to rank. Search engines need a variety of signals that show content relevancy. Hence, keyword variations are the best way to show Google how it should determine your content.
  4. Study competitors with quality content: It is the most suitable way to learn what Google is favoring. Take a look at the type of headers, word count, the use of bold and italics, the number of headers, images, videos etc. Try to tweak your content according to this study and you are good to go. 

So what is the best way to write terrific SEO content? It is best to understand what your users and search engines are looking for. This is an intuitive process as long as you identify a few key principles. 

Tips for SEO Engaging content in 2022:

Let us now take a look at some of the best tips to write engaging content in 2022 and beyond.

1. Keyword Research & Technical SEO

Before writing a blog post, it is crucial to identify a keyword that is searched for by your target audience. The content becomes SEO content only when it is optimized for a particular keyword/s. To find desirable keywords, it is important to identify your niche. Once the niche has been determined, it is best to compare your own offer with other brands (competitors).

When you undertake competitor analysis, you find high-quality keywords used by searchers who are your target audience. Lastly, you will get a list of high-quality keywords used by potential customers. 

2. Sub-Keywords

Once we have a primary keyword, you can move on to the next step. How do you write content which ranks in the top search results on Google? The easiest way is to take a close look at the top 10 results for your keyword. Google Suggest instantly provides more sub-keywords in the search bar. It is best to be attentive during this stage. Google makes use of these sub-keywords to let us know what challenges are faced for the primary keyword. The use of these keywords will determine your content, as explained in the following step. 

3. Assess Search Intent

Simply including keywords into texts is not enough to rank in Google. Simultaneously, you have to meet the search intent for content. It means you have to answer those questions that users link with the identified keyword. The sub-keyword extracted from Google Suggest provides the first direction for our text. It should definitely be included in your post. When researching the top results on Google, it is critical to pay attention to the form in which the content is written. Once that is done, you can compare the results from the search. 

The headline always reveals what the content is about. The three results for the keyword usually include references to the time of year, places to visit and general advice. Also, Google Suggest already informed the search intent at the beginning.

4. Prepare an Outline

Preparing an outline means doing keyword analysis and content research simultaneously. It is crucial to outline the blog post in advance. As when you start writing, the structure will help you stick to those points. According to our knowledge, a majority of informative blog posts on the internet follow a similar pattern. You can use a template to structure your content. 

As we discussed above, every SEO blog post has one or more focus keywords. A good blog post generally focuses on these keywords and builds everything around it. Every SEO post typically answers three basic questions: What? Why? And How To? It is important to use heading and subheadings to create a neat structure. Once the framework is set, you can start the actual work of writing your blog post.

5. Write a Draft

Thanks to our previous efforts, we don’t begin from scratch on a white page during the initial draft. You will now have access to the keywords and outline in front of you. It is easy to understand where the text will go, now it is time to fill it with content. The good thing about the first draft is that it doesn’t have to be perfect. It is an amalgamation of all the data that has been collected. The crucial part is that we start writing the SEO content from start to finish. You will get enough time to make changes to it at a later stage. 

The article will be composed of three parts: Introduction, body and conclusion. The introduction must be powerful enough to engage the reader and invite them to read more. The body will include the answer to the three questions. What is the “keyword”? Why is “keyword” important? And How to deal with “Keyword”? The conclusion part should be a fitting end to the article. Make sure you keep an eye on the introduction and close the loop in the Conclusion section. You can add links to your product/service pages in this section.

6. Revision

The first draft is ready and now it is time to revise it for any errors. Give at least one night before you start working on the revision. Then take time and go through the whole content step by step. You must check the following points:

  • Have I met the Search Intent? Go back to your initial research. Always ensure that the content answers the exact questions Google is asking related to the keyword.
  • Keyword Placement - As soon as the content is checked, recheck if you have included all the critical keywords. There are millions of blog posts on the world wide web that don't get ranked. The reason is that Google is not able to match the content against any crucial search queries. You can prevent this by adding the most important keywords in the text and headings. 
  • Spell Check - It takes time to build trust with your audience. It can be shattered quickly if they find random spelling mistakes. We use Grammarly to check our content for spelling and grammatical errors. 
  • Invest in an Editor - You have spent enough time researching and writing the content. It will always be difficult for you to find mistakes. It always helps to have another pair of eyes to review and edit the content to dish out quality SEO-friendly content. 

7. Write Descriptive Posts

SEO of content is not just limited to keywords and search intent. Search engines track the time a user spends on your website. The longer that person stays, the better it is for your search engine rankings. To provide a better flow, you must include images, videos and call-to-actions at frequent intervals. 

8. Work on Your Metas

Before you post your content for the world, it is important to define the Meta Title and Meta Description. Think about the following points:

  • Must use focus keyword once
  • The Meta Title should not exceed 70 characters
  • The Meta Description should not exceed 160 characters.
  • Numbers, questions etc. increase the CTR (Click-Through-Rate).

Once you define the meta title and meta description, it is time to post your content by hitting the Publish button. Congratulations on a successful blog post.

Conclusion:

Contemporary SEO content should look to please your target audience. Content that provides value to the readers will be successful for your brand. Google knows better about your target audience than you do. Google’s primary aim is to provide users with what they are looking for. If you can help the search engine, it will help you get to a higher ranking on the search engine. Writing good SEO content is an art and it needs patience and hard work. We at Nimblechapps, are not your everyday SEO company. Digital Marketing for us is not about placing keywords or driving traffic using paid ads. We implement content marketing strategies with a goal to target only people interested in products or services similar to yours. If you want to take your writing to the next level, contact us today.  

The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.

Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media. 

Current Social Media Marketing Trends Most Agencies are following:

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Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers. 

1. Influencer Marketing

Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns. 

2. Social Media for Customer Service

Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help. 

Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner. 

3. Use of Stories

Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.

Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs). 

4. Alternative Platforms

Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.

One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.

To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience. 

5. Augmented Reality

The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media. 

7 Social Media tips and Predictions to look out for in 2022:

1. Micro-Influencer Marketing

Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.

We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic. 

2. Artificial intelligence

Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:

  • Email marketing
  • Keyword research
  • Content optimization
  • eCommerce transactions
  • Product recommendations

Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.

At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond. 

3. Agile Marketing

Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:

  • Reviews
  • Games
  • Quizzes
  • Videos
  • Surveys
  • Contests

4. Voice Search

Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.

As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.

5. Live Streams

Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.

With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too. 

6. Short Video Content

It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.

7. Data Protection

Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023. 

Conclusion:

The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.

Google revealed that they have changed how titles are created for search result listings. It was only last week that Google launched a new system of generating titles for web pages. Earlier, Google used the query keyed into the search box when creating the titles. Now, Google will no longer use the same query to create web page titles. Generally, it describes what the page is about irrespective of the particular query. It is usually the content that is placed in <H1> tags, within other header tags. Moreover, it is enlarged and highlighted through the use of style treatments. 

Title tags are still relevant for a majority of web pages. Google confirmed that around eighty percent of the results will have the usual HTML title tags. HTML title tags are most commonly used as per Google. Why is Google changing the title tags? Google announced that this update is meant to provide readable and accessible page titles. In some instances, Google may include website names where it is helpful. In other cases, when coming across a lengthy title, Google picks the most relevant part of the title.

Google Algorithm Updates 2021:

Earlier in June 2021, we published an article on Core Web Vitals - which was a comprehensive guide to create a better user experience. 

What is Google's Web Page Title Update?

Google is now informing the general public “How They Generate Titles”. This is actually phenomenal, but we may need to work on a few things. This will be used mostly for On-Page content. Google’s Danny Sullivan posted on Google Search Central saying: “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query”. 

As it was noticed in live search engine results, Google’s new method for creating web page titles has been thoroughly documented. Earlier, the Meta Titles of a page would change depending on the keyword searched by the user. This won’t be happening going forward. Google’s new algorithm will fetch and create titles from the content it feels relevant to the user. Essentially, Google is making use of text that users can see when they visit a web page like H1. 

You might have a question, why does Google search for the title in the content when there is a title provided already? This is because title tags do not always describe the page. The title can be too long, keyword stuffed or a boilerplate. Google recommends you to create exceptional HTML title tags. Out of all the ways used to create titles, content from HTML title tags is most likely used by Google. 

How title tag update has caused fluctuations in website traffic & conversions?

Now, let us find out how the title tag update has caused a disruption in website traffic and conversions. 

Google is not displaying publisher title tags for around twenty percent of search results. This is also known as SERP and SEO specialists around the world are not happy with this update from Google. It stems from the fact that these websites have started losing traffic due to poorly written titles in the SERPs. 

1. Google Title Tag Update Fatality

Popular search marketer Lily Ray tweeted about a fatality due to Google’s update. She remarked that clicks decreased by more than 60,000 in the last week or so. Interestingly, the website did not lose ranking and the position too remained the same. This means the website lost traffic due to Google’s title tag update. She termed the whole phenomenon as Google Titlepocalypse.

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2. Incorrect Location in Title Tag

Tons of complaints have been registered against the title tag update. So, Google began a Webmaster Help Forum thread where users can discuss bad title tags in SERPs. A business owner with a local site remarked that Google was rewriting title tags and using the incorrect location. It is not good to have an incorrect location in the SERP title. This is because a user will not click on the result when it shows a location that is not the one they are looking for. The discussion forum states: “Hello, the latest change to titles is not properly representing the ‘brand attribute’ of the title. You are appending - AAA Northern California regardless of the location of the search. This business operates in multiple states outside of the Northern California region. CTR has dropped significantly in these instances.” 

3. Google Skips Health Related Titles

If there is one thing where Google erred the most is the implementation in Healthcare. The Title Tag update has seen the worst implementation which is worrisome. Google is including the word “vaccination” in the title for pages that are around a disease but not about the vaccination for the illness. 

4. Capitalization Mistakes

Search marketer Jennifer Slegg too tweeted about the search engine adding the incorrect capitalization in the SERP titles. This results in a weird looking sentence with lowercase words merged with upper case words.

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We checked the code of the web page and the combination of lowercase and upper case in the title doesn’t exist on the page. The weird looking appearance of the title in the search results is all thanks to Google’s faulty algorithm.

Tips to Optimize Web pages as per this update:

Titles are important to provide users a quick insight into the content of a result and why it is relevant to the user. It is always the main piece of information used to decide which result to click on. Hence, it is crucial to create quality titles on your web pages. Some important tips to manage your titles:

  • As mentioned above, ensure each page on the website has a particular title mentioned in the <title> tag.
  • Create descriptive and precise page titles. Avoid unclear descriptors like “Home” for your home page, or “Profile” for a particular user’s profile. It is best to avoid long titles, which might get shortened in the search results.
  • Try to avoid keyword stuffing. At times, it is better to have particular keywords in the title. However, there is no reason why the same words should appear multiple times. A title like “Web development, web development company” etc. doesn’t help the user. It is also known as keyword stuffing. This can make your results look spammy to Google and to users. 
  • Best to avoid repeated titles. It is crucial to have different, descriptive titles for each page on your website. Giving a title “Best products for Sale”, on an e-commerce website doesn’t help differentiate pages on the website. Even long titles are bad for the website. The ideal option is to use a concise title and use the meta description to depict your website’s content.
  • Brand your titles, but keep it minimal. Your website’s home page is the perfect place to add some  additional content about your website. For example,, “ExampleDatingSite, a perfect place for single moms”. Though displaying the text in the title of every single page on your website affects readability and will look repetitive if several pages on your website are displayed for the same query. So, it is best to include your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter like a hyphen, colon, or pipe etc.

Final Thoughts:

There are various issues reported by the marketing and SEO community that it is possible that the Title tag algorithm update was not comprehensively tested. Google has hundreds of search quality ratings. You would feel that some of these mistakes might have been avoided especially in the health and safety sector. If you need further help understanding Google updates, you can get in touch with Nimblechapps,a professional SEO company in India.

Converting web design files into HTML, CSS, or JavaScript is the norm for all front-end developers. However, a part of this work doesn't necessarily fit into a tutorial on any topic. A front-end developer breaks down a design and figures out how to turn it into a proper build. It may not be necessarily included in any course curriculum but is meant to be learnt while on the job. 

Learning how to code a website can be an overwhelming task. It is even more challenging if you are not comfortable with programming languages. However, learning how to code a website is simple if you use the right guide. In this article, we will look at simple web design for beginners with an HTML page template. It is one of the easiest ways to code a website. This process will help you save time when trying to develop a dynamic website for your visitors. 

Design Evaluation

Before we start coding, let us try to understand the ideas instilled in the design. Ideas can further divide into a few segments, and we want our final product to showcase all these ideas. The segments that we commonly use are:

1. Layout-level patterns - replicating layout ideas and the entire grid.

2. Element-level patterns - headings, text sizes, fonts, icons, button sizes.

3. Colour palette - the name is enough

4. Structural concepts - the organization of sections apart from the layout.

5. Everything else - ideas present in a single component. 

Illustrating the patterns in this manner is essential to understand our CSS approach. It also helps choose suitable HTML elements and start conversations with the designer or other team members. Accessing the design source files, sections, and layers will help you understand the designer's thinking. It will come in handy when you want to discuss particular areas. 

A step-by-step guide to turning design into codes:

This section will show how you can optimize your design-to-code process and make it easier for your team to follow the process. We have listed the process to assist designers design for the end-user and the developers to get their work done in the most efficient way possible. Let us find out how:

1. Dev Team Inclusion from the Beginning

We are not saying that developers should interfere with everything going on in the design phase. But, including just the lead developer from the design phase is enough. In this way, the designer will be aware of the limitations depending on the technology used and the timeframe available. For instance, it isn't easy to stick to a single design in Android applications. The designers have to be reminded to think about Android specifications, so there is minimal design rework. Or, the final result will be an application that doesn't look and feel right when compared with the original design.

Some frameworks include pre-existing font icons with set components and distinct layouts along with margin settings. For example, the dev team will use Bootstrap and as a designer if you start working on the design without this information. This means there will be inconsistencies like margin settings in your artboard that are different from the margin set in Bootstrap. The designer must know which framework will be used to develop the code to make appropriate design decisions.

2. Responsive Templates

For all new projects, designers must always have three different templates for mobile, tablet and desktop. This is the least that any design team could do. Sometimes, a developer gets a design with single screen size, and the requirement is to build a responsive website. This will waste precious time of the development team, and it will not go well with your client. 

At Nimblechapps, we design on a grid system, as you can easily create multiple screen breakpoints. Simultaneously, it enables you to respond to screen sizes slightly smaller or larger than your breakpoints. If you want to take this one step further, you can start using Auto Layout. It is an essential Sketch plugin that will be a blessing in disguise for your design team. The tool enables you to design responsive layouts for all screen sizes by changing pixels into percentages, which the developer can export into HTML. 

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3. Create a Design System

If you do not have a design system, it indicates that your design will have some irregularities to an extent. The unclear design will not please the development team, as they will have to build messy, complex components to honour that design. This also means that you are wasting the development team's time which could be used better. Moreover, further development changes will be complex, and you will need to maintain a heavier code base. Alternatively, a uniform design system will help you keep the design and development team on the same page. 

A design system is an extensive list of the reusable components and layouts organized, each serving a specific purpose. It helps ease out the future UI and UX changes too. These are the things you should pay attention to when creating a design system:

  • Style Guide - It is the canvas on which a design system is built. It consists of a colour palette, fonts, icons, CTAs etc, in your design. Without the style guide, it will be challenging to develop a uniform design for the project and add to the development team's frustration. 
  • Naming Conventions - Each layout, component, asset and file should include a uniform label. It is best to avoid using generic names and labels. It is better to name the labels based on their function.
  • Offering all possible states - It is good to ask instead of guess. Check all the error states, validation messages and disabled states for inputs and buttons that a user can come across. 

4. User Flow

You are not just handing off the design screens to the development team; you also hand over the user flow. If you are not able to do it, it means you are making their work harder. If a designer is lost in the design, the development team will share the same feeling too. Story narration means informing the group what happens when a user clicks on a button, why they do it, what happens when they do it etc.

The development team will use this story to plan their strategy to build the app features. Hence, the design team must link all the screens together. You must not think that the development team will figure it out. If it needs to be done in a particular way, then they will need to be told as they do not mind readers. For design, tools like Figma or Sketch can be used to link your screens and create a working prototype.

As a developer, you will hardly get any animations that go along with the design. It is crucial to understand that animations are not an add-on but are an essential part of usability. Developers can use CSS animations instead of JavaScript ones as they are lighter and perform better. 

5. Auto- Generate Visual Specifications

For a developer, it is always tough to imagine why a designer would hand off a project without using a tool that enables them to see the specifications for a particular component like margins, paddings etc. It is easy to auto-generate these specifications in a tool like Zeplin or InVision. It is easy and assists the developers in not wasting time doing pixel-distancing. And it is pretty common not to use this option or to forget about providing them proper access to see those specifications. 

5. Assets

A designer should consider two things when it comes to assets:

  1. Store assets in a single place using a tool like Zeplin.
  2. Add SVGs whenever and wherever you can.

6. Maintain a Checklist

Many times, a product manager has to remind the development team about the last-minute design updates. It can be avoided by making a list of all the features and case scenarios included in the design. This happens when it is not adequately documented in the user flow or the design system. 

Conclusion:

If you can't follow all or any of the above steps, it is not the end of the world. You can start by implementing some of these methods in your projects (one at a time). Even a single good practice will improve the collaboration between a designer and a developer. The guide has been created for ease of translating the design into code. A final recommendation from our side, we at Nimblechapps love doing post-handoff meetings, including all the stakeholders. This includes the project manager, the developers and the design team. 

Typically, the project manager and the development team conduct timely meetings, but they focus solely on meeting the deadline. The design team in this meeting can compare each product build against the final design. Moreover, they can also identify what practices could be implemented in the future. Let us know what you think about this guide? Do you follow a specific design to code guide in your business? We would love to hear from you. 

The COVID-19 pandemic has changed our daily lives. Social distancing norms and pandemic induced lockdown have changed the way we connect and engage with our peers. It has shifted our focus to find alternatives for communication and entertainment, and hence it has enhanced the digital sector. The digital media industry has received an incredible boost in the last few years. A study from October 2020 states that more than four billion people use digital media channels every month. One of the most recent entries in this genre is the Clubhouse app.

The Clubhouse app has started a new era in social media by an invite-only model. We checked out the app and want to explain how to develop an app like Clubhouse. In simple words, Clubhouse is a live-streaming audio-chat app. In this app, users can readily listen to the discussion of others or can start their own conference. The Clubhouse app became an overnight sensation when Elon Musk used it and the active users became 2 million. In this article, we will discuss the Clubhouse app and how much does it cost to build an app like Clubhouse.

Tips to develop a Clubhouse type App:

The popularity of Clubhouse can be linked to its simplicity. The application has features like feed, rooms, clubs, search and profile, but they are just enough to make thousands of people want an exclusive invite. Now, let us check how to add that type of functionality:

1. Onboarding

Clubhouse creators tried their level best to make users comfortable with the app. You begin with a Welcome page and start with your profile setup:

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There are two options: “Get your username,” which will put you on the waiting list for time being or you can choose the “Sign in” option if you have an invite. Here, if you receive an SMS code, you use this code to begin registration. Interestingly, Clubhouse provides integration for both Instagram and Twitter, used for sign-in or for searching people you know. If you wish to enter your information manually, you can add your name and make a Clubhouse username. 

2. Clubhouse Invitation

This invitation feature has to be one of the most important features of a Clubhouse like application. This is because it provides a sense of exclusivity. As a Clubhouse user, it is possible to send invites to two other people:

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Typically, there are three ways a user can participate in Clubhouse:

  • Register on an online waiting list.
  • Get an invite from a Clubhouse user.
  • Buyan invite.

There are rumours that you can buy or sell Clubhouse invites on eBay. The price can vary from USD 30 to USD 20,000 according to an NYTimes report.

3. Clubhouse Feed 

The feed includes events hosted by people and clubs you follow.

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Just like other social networking mediums, the feed contains two distinct lists: one for upcoming events and the other for the ones coming up later. It is important to have a simple feed functionality to build an app like Clubhouse.

4. Clubhouse Rooms

For this step, you have to tap the “start a room” option. Basically, there are three kinds of rooms like Open, social and closed. If you want to start a session, it is possible to create a room with a basic architecture including a list of speakers, search options, “raise hand” and “leave quietly” buttons. 

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If you are not the host, you will be on mute, to begin with. The moderator can then decide which of the participants can participate. You can sit quietly and speak only if the host wants you to react. If the host invites you on the stage, you can mute or unmute your microphone to become a speaker. When you start a new room, you will be the host/moderator by default.

5. Clubhouse User Profile

The user profile is quite simple and features a picture and a short description of the existing users. It will be that simple and leave the rest to your imagination. During conversations, users tend to swipe profile pictures to express themselves.

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6. Clubhouse Clubs

Every Clubhouse user can create a club once they have attended three-room conversations. In your club, you can host private or public groups.

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The club structure is basically just like every other feature on the Clubhouse app. Every club consists of a club name, logo or image, a short description and members. There is a “Follow” button; so once you follow a club, you will get notifications when there is a conversation that you can participate in. 

7. Clubhouse Search

If you are looking to develop an application like Clubhouse, the search feature must be your top priority. In the application, you can look for users and clubs by their usernames, and for conversations using particular topics. It is also possible to conduct a search within a room during a conversation.

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What is the estimated cost to Develop an App like Clubhouse?

To answer your question, a basic social networking application can cost you around $60,000 -75,000 and the development time can be between 9-12 months. Please note that this calculation is done on the basis of an average developer rate of $25 per hour in India. If you wish to add more complex features, the cost will increase. A complex social media app can cost around $200,000 and the development time can take more than a year.

Here are some of the main reasons affecting the total cost of Clubhouse-like app development:

  1. Size and location of the IT company - you may choose to develop the app in-house or outsource it to an experienced mobile app development company. It is best to hire a remote development team that has the skill and expertise to handle such projects.
  2. Complex Features - The more features you have, the higher the cost and development time will be.
  3. Infrastructure and APIs - If your app will have a lot of incoming data, the back-end will have to be planned to make sure there is quick scalability.
  4. UI/UX Design Complexity - The cost will depend on the number of screens, distinct elements, total custom illustrations, animations and more.
  5. Branding - If you want to include multiple logo variants and other branding, it will add to the cost of the project.
  6. Number of Platforms - The cost is different depending on the need for a native or a hybrid app, and the total number of platforms to be targeted.

How is developing a Clubhouse type app beneficial for business?

As a business owner, how can you take advantage of Clubhouse or social media apps with similar features? Let us discuss three main advantages of apps like Clubhouse for a business:

 - Grow Your Business

Clubhouse and other voice-chat applications enable you to develop a group of users who can be your potential customers. You can start by attracting them to your app with quality content related to their industry and display your expertise. Once they identify you as an industry leader, they will be likely to do business with you. 

 - Reach out to a Wider Audience

Compared to other audio-chat applications, Clubhouse provides a stage to share your ideas and information with a wider audience. You can share your ideas with a max of 100 people at a time on Zoom and 1,000 people on google Meet. This when compared with the 5,000 user limit is an important upgrade. 

 - Connect with like-minded people

It is the perfect opportunity to connect and interact with people from your niche. With the range of topics discussed on the app daily and the variety of experts on the platform, you can always find the right person for any situation. Whether you are hiring for your next project, looking for a collaboration or a new partner, building a Clubhouse like app provides endless opportunities to do that.

There are chances that soon we might see many alternate voice-chat apps coming to capture the market but Clubhouse will always reap the benefits of being the first of its kind app. 

Wrapping Up:

Clubhouse is a unique application that has shown great possibilities to become a pathbreaking app. Hence, tech giants like Facebook, Twitter, Discord etc., are also looking to build a similar app which will be their answer to Clubhouse. But, if you simply copy Clubhouse, you will need to fight for the users’ attention. It is the perfect time for you to launch your own Clubhouse-like app in the market. Find a suitable App Development company for your app and start the app development process now. 

The gaming industry saw exponential growth in the last few years and continues to grow due to the COVID-19 induced lockdowns and limited outdoor activities. These monumental changes impact the demand for outsourcing game development services. It is imperative for game development companies to hire professional game developer or designers as there is cutthroat competition. 

Mobile games have always been a profitable business. Even records show that revenue from the video gaming industry is much more than any other entertainment sector. For instance, the overall box office revenue was about USD 42.5 billion in 2019 and video games garnered an impressive USD 120.1 billion. That is almost three times. These numbers are enough to prove why businesses are interested in game design and game development.

Developing a mobile game app is different from building a standard application. It takes a different approach and skill sets. Hence, it is important to hire a mobile game development company after considering all critical factors. In this article, we will offer you an extensive guide into mobile game development and tips to hire a game development company in 2021.

Reasons to look out for an outsourcing game development company -

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Outsourcing development is to hire the professional services of a third party to work on your project. Before you start outsourcing your projects, it is important to understand the benefits of outsourcing game development. Let us find out.

1. Cost-Efficient -

The primary reason for outsourcing is to build the game in a cost-efficient manner to save money. It helps to get the job done with cheaper labour from countries like India, China or the Philippines. When you do not have enough resources to fulfil a project, instead of hiring new developers, you can outsource to resources for a short period of time. 

2. Time Consuming -

Irrespective of the studio size, outsourcing enables businesses to create and nurture a huge team of game artists, designers and developers. Hence, it takes less time to develop a high-quality game. Alternatively, recruitment of new resources takes time in interviewing, onboarding and training. This impacts the production delay where outsourcing saves more time which can be utilised to improve your game content. 

3. Employment Flexibility -

There is always an amount of flexibility when working with outsourcing companies. You can hire them on a monthly basis or on a project-to-project basis. It enables you to increase additional resources when you require them and can also release them once the project is completed.

4. Risk Management -

Those times are important in your business when your best game developers leave for better opportunities. Outsourcing can solve this problem without any issues. This is because outsourcing helps you bring good developers to your team depending on your budget and project requirements. It helps reduce the risk of your staff management. 

7-tips to Find & Hire a Game Development Company in 2021:

Finding an experienced game development company can be a daunting task. But, there are many efficient ways of finding and hiring a skilful game developer. 

1. Knowledge of Different Game Genres

Having knowledge of multiple game genres is an unbeatable skill set. Prominent 2D and 3D unity games are changing the gameplay. Players display their actions and reactions depending on the genre. A variety of genres are being used by game developers to design the theme like:

  • Role-playing games (RPGs)
  • Simulation
  • Chance
  • Puzzles
  • Strategy games

It is crucial that the game developer has experience in multiple genres. They can easily determine if a game fits into different genres or an established theme. The developer needs to break down the sub-genres to build interactive experiences.

2. Works as a Team

Game development is not just limited to the right tools, ideas or strategy execution. It is about scouting the right people that can work in tandem with other team members. A game development team includes multiple skill sets and expertise. It is a shared vision of all team members working together to achieve a goal.

Each player is different in terms of work style, skill set and perspective. It is crucial to understand the team size, structure and realize the vision of the team. The team should be able to work depending on the project requirement and time constraints. The team members should be able to work on their defined roles and accomplish individual and team targets.

3. Passion for Games

Skills can be taught but passion is inherent in an individual and cannot be taught. Is the developer passionate about developing mobile games? Passion, ability to go above and beyond, project completion within the timeframe - everything is equally important when it comes to successful game development. Professional and passionate game developers can go beyond their responsibilities to build path-breaking gaming projects. You are lucky if you are able to find such committed game developers with real knowledge and a deep understanding of their craft.

4. Creativity is Key

If your mobile game is missing creativity and fun, the gaming experience is incomplete. It is great to be able to build a game that is loved by users from all age groups. Any team members that you are looking to hire should be able to ignite that passion and creativity in the project. The game is successful only when the players are totally immersed in the gameplay. 

Graphics, design, art, content, sound etc skills are important to develop unforgettable games that people love to play even after years. You must make sure that the technical abilities balance the creative side to make games exciting for existing and new players too. 

5. On-going Support

Bugs, poor design and frequent crashes can be frustrating for players. These instances can make or break the game instantly. You cannot expect a game to have any bugs and crashes. At times, even players could find and report new bugs while playing.

Hence, the game developer should also be able to offer you ongoing support as and when needed. The goal of a developer is to offer optimum in-app experience while eliminating and bugs and reducing maintenance costs. A bug-free game provides a smooth experience and keeps players busy for a long time. An application with an attractive UI design can stand out amongst the tough competition. 

6. Communication Methods

Communication is crucial for collaboration. It keeps you on track and makes sure that the project flow is smooth. Hence, when you select a mobile game development company to hire, see if they can communicate with you effectively. This will allow you to provide feedback as and when needed and also get updates on project progress. If communication is sorted, you will get the same comfort as working with an in-house development team.

You must decide the mode of communication with the mobile game developers you hire. Top mobile game developers will have dedicated communication channels like instant messaging, emails, phone calls and video calls. They will be used as project management software, so you can stay on top of the project.

7. Previous Clients

When you look at the team’s previous projects, you can determine their design and development prowess. If they have worked with well-known brands, it means they are a reliable choice. Also, check if they have worked with projects similar to yours. If they have already done that, they will be able to accommodate your requirements.

Moreover, check out their client testimonials to know what clients have to say about their work and professionalism. A reliable team will have more positive reviews than negative ones. It is best to know about the core strengths of the game development team before you work with them.

Benefits of Hiring a Game Development Company

Now, let us check some of the main benefits of hiring a game development company.

  • Professional Goals

Professional achievements matter a lot for an app development company. It is even more important for people in the technology niche. With the help of a game development company, you can achieve professional goals in the best possible way. The game development company will be able to design and develop some products and services using the best available technologies. It is safe to say that everything will be high-quality and achieved without any major hiccups. Hence, a game development company will help the business achieve greater heights. 

  • Ease of Documentation

One of the main advantages of hiring a qualified game development company is that the documentation is pretty straightforward. The documentation offered in the game engine is quite easy to understand and implement. Moreover, there are simple working details offered to the clients which can be easy to understand. When you have the experience and expertise of a skilled game development company, it makes your task easier. 

  • Advanced Technology

For game development, you need high-quality tools and resources. Investing all the required resources for an in-house team can be expensive for a small business. By hiring an experienced game development company, your business can get access to expert game developers with high-end tools at a small price. In the end, you can get the advantages of advanced gaming technology without hampering your operating budget.

  • Better Management

When you are starting a new business, you may have to do maximum work to build your product, market it along with enhancements. These tasks are extra and on top of your business management like managing taxes, financial records and staffing. By outsourcing your game development, you can free up a lot of time so you can focus on the most important tasks and still have the time and resources to reach out to your target customers. 

Conclusion

Mobile game development is a promising niche of the entertainment industry. Companies can gain sizeable revenues with a well developed and launched game. But, it also means high competition and greater investments. For cost reduction and building high-quality games, companies look to outsource their game development requirements. Hiring a game development company provides a number of benefits like cost reduction, scalable development, access to cutting-edge technologies and relevant experience. Due to this, businesses can get a game of high quality at a fraction of the cost. What do you think about outsourcing your mobile game development requirements? If you need any help with game development, contact Nimblechapps for a free quote today.

Developing a comprehensive website structure might seem forthright. But, that is not always the case and we will cover that in this article. Building a consistent website structure is to lay a concrete foundation for your online presence. If you plan accordingly, you will definitely achieve astounding results. There is a lot of content out there on these individual topics but we have tried to cover all the major points in a single post. 

You must be aware that almost all search engines are interested in how well our websites are planned. And if they are not meeting the desired standards, it will certainly not appeal to visitors and you will notice a high bounce rate. In this extensive guide, we will share tips on the dos and don’ts of content along with tweaks in your design strategy to improve your SEO and user experience. You can take help from a WordPress Development Services agency to create a user-centric website in 2021. 

How is website structure helpful for traffic improvement on the website?

We have worked with hundreds of clients in the last seven years and it is shocking to know how often website structure takes a back step. It is one of the most critical aspects of a website’s SEO performance and very few website owners realise the importance of having a proper website structure to improve their SEO. We will look at some of the major reasons why website structure is so important for SEO performance.

 - Better User Experience

When you remove the graphics, content, images etc, a great website design depends on having a great structure. Humans always look for a balance and feel great if they are able to put pieces together and search for things where they are looking. Hence, a great website structure is greatly satisfying for users. 

If your website is appealing to visitors then it is definitely appealing to the search engines and vice versa. This is because the Google algorithm utilises information from searchers to rank your website. If your website has sub-standard CTRs and low dwell time, it will definitely not perform well in the SERPs. A good website structure is crucial to decrease the bounce rate and enhance dwell time which will lead to better search rankings.

 - More Sitelinks

Sitelinks are a listing format in search engines that display your website’s main page along with various internal links below. 

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Sitelinks provide impeccable SEO benefits. They improve the navigation of your website, point users in the right direction, improve your brand reputation, enhance user trust, increase CTR and reduce the conversion funnel. 

Now, how to get sitelinks? You don’t just go to Google Search Console and fill out a few random fields. It is not possible to issue a sitelink request. But, the Google algorithm automatically rewards great websites with sitelinks. That is why it is imperative to have a good website structure. If the quality of your website structure is not good, you would definitely not receive any sitelinks from Google. And if that happens, it will cost you in terms of reduced traffic, less CTR and conversions.

 - Improved Crawling

Web crawlers crawl a website’s structure. The primary aim is to index the content in order to return it in search results. If you have a good website structure, it is convenient for the crawlers to access and index the content. Crawlers do not discover anything on your website by accident. Even Google has confirmed that there are pages on each website which their crawler might not be able to find and index. But, you can make their job easier by offering time sensitivity, crawling, indexing and sharing the pages of a website with a definite structure. 

 - Enhanced SEO

In the end, your website’s organization starts the way for SEO success. It is not wrong to say that without a good structure, you may never achieve good SEO results. Definite site structure provides your website with a great SEO foundation that will offer you loads of organic traffic. 

 - Set Clear Goals

If you plan your site structure then you must conduct research on competitors and keywords. It is one of the best ways to get a good foundation to plan your navigation and content strategy. By doing that, you get the idea of how much traffic you can expect on your website. If you are working on a new website then you must focus on the easiest keywords with the most search traffic. It largely depends on your language and area of expertise. If you are looking for a keyword in bigger markets like the US or Europe, then you must try to include keywords with more than 1000 monthly search volumes. 

However, you can settle for less if you are certain about the traffic you are expecting. When you are certain of the traffic estimation then you can shift your focus to conversions. Everything is interlinked, so you need to follow all the steps to achieve ultimate website success. 

An Ultimate Guide to creating a user-centric website structure:

Now we will discuss how to create a user-centric website structure.

1. Plan Your Hierarchy

If you are developing a website from scratch, it is the best position to plan your website structure for optimum SEO results. Before you begin creating pages in a CMS, plan your structure carefully. It is possible to do it on a whiteboard, a spreadsheet program, a word processor etc. 

A hierarchy is a simple way to organize your data in a way that makes sense for the users. It will also be your navigation and your URL structure so crucial things start from here. There are various important features of hierarchy that should be considered before you dive deeper into it.

  • Keep your hierarchy logical. Do not make the process too complicated for the users and for the search engines. It is important to have simplicity both for your users and for the crawlers. Each category should be unique and distinct. Moreover, the subcategories should relate to each main category.
  • Ensure the number of categories between 2 and 7. Unless you are an e-commerce giant, there should only be a few main categories. If you have more than seven categories then you must rethink your strategy for SEO purposes.
  • Try to keep the number of subcategories low in each category. It is best to keep it even. If one category has 3 subcategories and another has 11 then it will not be uniform.

A site hierarchy is the first place to start to have an outstanding website structure.  

2. Build a URL structure according to your navigation hierarchy

The second most important aspect to develop a strong site structure is your URL structure. It should be pretty straightforward if you have logically mapped out your hierarchy. Your URL structure should depend on the website hierarchy. It means that your URLs will have actual words and extensive keyword coverage. 

3. Website Navigation in HTML/CSS

When you build your navigation, make sure that your coding is not complex. To make that happen, HTML and CSS are your safest options. Development in JavaScript and Flash will limit the crawler’s ability to cover your website's navigation and hierarchy. 

4. Use Shallow Depth Navigation Structure

Your navigation structure will obviously follow the website hierarchy. Make sure the pages, importantly if it is not buried too deep within the website. Shallow websites do work better from a usability point of view and the crawler part. A shallow website is far more preferable than a deep website. 

5. Build a Header that lists your primary navigation pages

Your top header should be one to be listed on your primary pages. All websites should follow a simple top navigation footer with a few subcategories each. This will make sure everything is achieved that you need. Adding multiple menu elements apart from your primary categories can be daunting and unnecessary. If you have designed a parallax website, make sure that you have a persistent header menu to display each scrolling phase.

The dropdown menus using CSS may offer a unique or intriguing user experience, they do not improve SEO. We do not recommend going for this. We also suggest you not to use an image-based navigation structure. Text links with proper anchors offer the strongest type of SEO. If you have a footer with menu links, make sure that you duplicate the main links of your top navigation menu in your footer navigation menu. Switching the order of links or including additional category listings will mess the user experience. 

6. Comprehensive Internal Linking Structure

Internal Linking enhances the logical site hierarchy and takes it to the next level. There are three main reasons why it is important:

  1. It enables the users to navigate through a website.
  2. It helps establish an information hierarchy for any website.
  3. The structure helps spread link juice through websites.

Each of these is definitely linked to building a tight-knit website structure. There is definitely no requirement to include complicated internal linking. The main idea is that every page on your website should have some link to and from another page on the website. Your navigation should accomplish internal linking to the main categories and subcategories pages but you should also ensure that leaf-level pages have internal linking too. Internal linking informs the search engines what pages are necessary and how to navigate there. It will only help you better if you have more internal links across all web pages on your site. 

Wrapping Up:

Good website structure is a byproduct of mindful thinking, intentional design and impeccable organization. The ideal time to build a strong website structure is before you build your website. But, if you are redesigning your website, you can work on the design elements and reorganize some navigation elements to enhance your structural SEO. There are various things you can do to optimize your website for search engines. Website structure is one of the most crucial but one of the most important neglected optimization methods. If you have a good website structure then you will see great results in your SEO. Do you have any such advice to improve website SEO? Let us know in the comments below. 

The European Union’s GDPR laws were made to come in effect on 25th May 2018. GDPR stands for General Data Protection Regulation. This regulation is going to entirely change the businesses everywhere process and store their client’s and employees’ information. These new set of data protection laws are brought into effect in order to harmonize the data protection laws already in place in the European Union. Non-compliance of GDPR will cause a fine of up to $20 million or 4% of the turnover of the company, whichever is less.

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The companies that are collecting information and data of citizens in the European Union countries are required to comply with this rule for protecting customer data. GDPR will help in setting up a new standard for consumer rights regarding the data. There will be new systems and processes in place, and the companies will be tested for these. Mobile app development agencies included. There will be new concerns and expectations for the security team.

Earlier, companies only used to protect an individual’s name, address, and social security number. But with the regulation of the new privacy laws, they will have to provide the same level of protection for an individual’s IP address and cookie data. Breach of the GDPR laws is something no company can afford to do.

There are several types of privacy data that are protected by the GDPR. These cover basic information like name, address, and ID numbers, web data like location, IP address etc, political preferences, health and generic data, sexual preferences etc. Mobile app developers should know and ensure that they are on the right side of GDPR to be secure from the consequences of not following the GDPR laws. Here are some things to keep in mind.

1. Obtaining a User’s Content

The mobile app must clear all the terms and conditions of its use in the very beginning. It should all be transparent. The terms and conditions should be mentioned in a manner that any person can understand. Too many jargons should be avoided, in order to give a simple explanation.

2. Give Reasons

The GDPR law says that the mobile app must provide their users with the right reasons for why data must be collected. This is considered to be legal consent from the users.

3. Privacy From The Very Beginning

A user’s privacy should be considered from the very beginning, right from the design stage of an app. The privacy controls can be tuned in a way that allows the users to turn on or turn off data monitoring that is done by the developers.

4. Option To Revoke

Right to erasure is one of the major user privileges that has been mentioned in the Art 15 of GDPR. GDPR says that the user has several rights when it comes to their personal data. This includes the right to revoke further data monitoring or permanently delete the data that has been collected all this while. This means the app users are given the right to delete the history of texts, locations, cookies, service requests etc.

5. Documentation of Details

Organizations would be required to document why and for what reasons the user’s data is being collected. All this documentation is also required to be presented when asked for scrutiny.

6. A Breach Response System

In case of a data breach occurring, the app developer shall intimate the responsible authority within 72 hours of that incident. Users must also be given an intimation for the same. GDPR gives the right to the users to take a civil action against the organization violating their rights under the regulation.

Wrap Up:

The GDPR laws are as important for the mobile app developers as anyone related to it. These laws will affect the whole software industry. No app is too small or too big to feel the impact of these laws. All the apps and mobile app development companies will be under equal scrutiny in any kind of breach against these laws. These laws were very much required and now that they are in place, users can feel secure about their information and organization would need to be more careful about their users’ personal information. It is always better to be on the right side of the law.

 

Read latest posts by us: How Beacon Technology will Change the Mobile App Scenario!

Now in the time of smartphones and mobile apps, every business feels the need to have an online presence. Each and every business is trying to achieve that by having their own websites and mobile apps.

 

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The reason for this is quite simple. Having an online presence for your business is important as it helps in boosting the sales, keeping your customers updated, building customer loyalty, and increasing brand awareness among new customers. This is beneficial for all kinds of businesses, especially a restaurant business.

Online has become a really dominant environment with the change in marketing trends. People are not willing to leave their smartphones even for a minute. This is a great opportunity for businesses as they can try to take advantage and hit the audience with the right kind of message. They should take help from a mobile app development company.

Figures and Trends of Restaurant Businesses:

More than 90% of smartphone users check for places that is around them and, as a result, majority of them act within 24 hours. Accordingly, a majority of market share of restaurant mobile app development has shown good increase. It comes to about more than $150 million for the year 2016. This revenue double the revenue of 2014.

Most people who are hungry and looking for restaurants online might not place an order if they are able to read the menu properly. Now they will look for what the competitors do. This could help you in the way that if you have a mobile app for your restaurant, then you easily appear in the search.

Things Your Users Expect from Your Restaurant Mobile app:

  • Easy access and viewing of the menu and daily specials
  • Booking a table or making a reservation
  • Making online order and getting delivery and being able to pay in-app
  • Giving a review, feedback or comments regarding the products or services enjoyed
  • To be able to share on social media
  • Being able to take part in referral programs
  • Being able to take part in loyalty programs like discounts and coupons.

Some Important Features to Include in Your App:

1. Viewing the menu and online order:

This is the most basic thing for a restaurant app. You must show the menu with all the dishes and their respective prices. You must also allow users to order the food online.

2. In-app purchase and payment:

If you allow your app to accept in-app payments, you can generate more revenue. You should allow the acceptance of online payment and incorporate credit card/ debit card feature.

3. Geolocation:

This is a very important feature for a restaurant. You need to include maps and GPS services into your restaurant app. This will allow you to see users’ locations and the exact distance to the desired location is known. This must be remembered in the mobile app development stage.

Reasons to Have a Restaurant App-

 - Quick user experience:

Offering an app to see the menu and order food online will not only generate more revenue but also give more comfort to the users. The users enjoy this and their overall experience enhances. This will in turn help you generate even more revenue.

 - An important sales channel:

When you have an app, you will have a specific number of users that will, no matter what, order food using their app. This will prove that the app turns out to be an extremely important sales channel for your business.

 - Easy reach for the audience:

Having an app means you are allowing your users to reach you easily, but at the same time you also get an opportunity to reach them easily and also efficiently.

 - Optimizing operations:

It often happens that the restaurant is full. In this case, users can sit at home and order food and you also get paid. This way you don’t lose your potential customers. So having an app will help you optimize business operations.

Offering important information: Your app can offer you a lot of stats that will help you in knowing where you are going wrong and where you are going right.

Conclusion:

From the article above you must have realised how important it is to have an app for your restaurant. Get in touch with your trustable mobile app development company to get help in developing a mobile app for your restaurant.

Google announced last week that the broad core algorithm update could be the final update of the year right before the holiday season. But, the update looks to have sparked a series of conversations on various platforms and forums from distressed website owners. These mostly include the small business owners, especially the ones who were prepared for the holiday season. The business owners feel that it might be a huge issue for them if they do not have the necessary details to update their website. In the past, we have posted articles on Google’s Core Web Vitals and Google’s Page Speed Insights.

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Though the results of the update is drastic for a few websites, Google has a firm take on it and has maintained the same. The Google team has called it just another update to rank websites that are providing better quality content for the search queries by the users. In this post, we will discuss the Spam update which is the last update of 2021. The earlier spam update was launched on 26th July 2021 and caused a number of changes across almost all industries.

November 2021 Google Spam Update

Google revealed that it has officially launched the Spam Update for November. The Google Spam Update is meant to enhance the quality of search results by removing the sites that the algorithms think are spammy. The update was completely rolled out in a week and it is possible that a few websites may find ranking fluctuations during and after the new algorithm update.

Websites that conduct White Hat SEO do not have to worry much about it as it can do more good than harm. Having said that, the websites that undertake SEO practices that are considered spam by Google may see a drop in their rankings.

Later, Google announced on Twitter that “As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search.”

What does the Update Target: Content or Link Spam?

The first Google Algorithm Update for November 2021 was released on 3rd November with the Google Spam Algorithm Update that resulted in huge fluctuations in search results and chatter in the SEO community. It is safe to say that the industries impacted by the 3rd of November Algorithm Update at this stage were News, Games, Sports, Gaming, and Arts & Entertainment.

Google has not confirmed if the latest update is targeting link spam or content spam. Google has offered a link to their Webmaster Guidelines that offer a guide for best practices when optimizing a website for search engines.

The first changes to the Google search rankings were on the 3rd of November with the SEMRUSH sensor confirming an update was on its way. As Google seldom provides updates in the search ranking algorithm, it was interesting to see third party tools confirm the fluctuations across a number of industries. In a couple of days, we will get a better picture of when we see trends and which websites have been impacted by the update.

Google’s Algorithm Update

It was first noticed in September 2021, and reaffirmed the point at the beginning of October, but we think that Google is continuing to refine the changes made with the Link Spam Update that rolled out in July 2021. One of the most important things that we have witnessed in the last two months is Google swaying between the link quality and link quantity when ranking the websites.

With each passing day, Google is getting better at determining the websites that are using low-quality links, short-sighted link building tactics and adapting rankings accordingly. But, we are also noticing a large majority of websites that are getting ranked with high-quantity, low-quality link building strategies. It is highly expected that the November Spam Algorithm Update will filter some of these websites.

What does the November Spam Update Mean for my Website?

If your website has been negatively impacted, the best advice that we can offer is to wait for the final update rollout. More often than not, the changes and SERP movement will be important in the first few days and hence it is important to see where things go before making any significant changes.

If you see major changes in the website traffic, it must have been due to the November 2021 spam update. Similar to the previous updates, spam updates are meant to remove any low-quality websites that are breaching Google’s best practice guidelines.

Final Word

It is recommended to sit tight till the algorithm update has finished rolling out before making any changes to your website SEO on-site or off-site strategy. If your website has been impacted by the algorithm updates in the last quarter, it is the right time to contact an SEO company that can offer the required guidance and assistance. Let us know what you think about the November Spam Update.

Google Merchant Center is the undisputed leader of digital advertising. A lot of marketers are using the platform, but only a few of them endorse it when asked about their marketing initiatives. It would not be wrong to say that Google Merchant Center is essential for every successful Google Shopping campaign. For most multi-location businesses, Google Merchant Center can act as a goldmine of data to gain a competitive advantage. Around the same time last year, Google introduced free local product listings at the bottom of Google My Business pages just in time for the holiday season.

What is Google Merchant Center? How does it work? What are the advantages of setting up your Google Merchant Center account? In this article, we will take you through the set-up and how to get started. We will also discuss some tips to optimize the tool to get the most out of it for your business. 

What is Google Merchant Center?

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Google Merchant Center was introduced in 2010 along with Google Shopping. It is an online platform that enables you to create shopping ads for Google, YouTube, and other Google partner sites. The primary idea is to enable merchants to upload and update details about their products and services. The product information can include pricing and availability. The updated data is displayed in Google Shopping ads and search queries. 

Why should you use Google Merchant Center?

There are some important features that make it extremely valuable to the users.

Import customized product data sheets

Google Merchant Center provides a wide range of descriptors for your product or service data. It gives you a number of options for customization to create shopping advertisements. It can be extremely useful when you are looking for a particular product, or to change your strategy for different products based on their performance.

Edit and update existing product data

It is easy to update your product data. The platform enables you to optimize your products running on the Shopping Feed. Moreover, Google Merchant Center allows you to play with bids and manage your advertising strategy in real-time.

Smooth integration with Google products

Google Merchant Center works with Google Ads, the Google Display Network, and various other ad platforms. It means you can run sophisticated remarketing and omnichannel ad campaigns. Being on the Google Merchant Center will make sure your overall marketing on Google is optimized, and that users will see the most relevant and updated product information for your business.

What is the cost of Google Merchant Center?

The Google Merchant Center is totally free to use. It is important to note that you will need to pay for user engagement. You can do that in the following ways:

Cost Per Click (CPC):  In this method, you will pay a particular amount of money every time a potential customer clicks on one of your ads.

Cost Per Engagement (CPE): In the CPE method, Google will charge you every time a customer engages with an ad. It includes expanding a collapsed ad, viewing an ad for more than 10 seconds, scrolling an ad, and tapping on an ad.

How to Set up a Google Merchant Account?

It is a cakewalk to set up a Google Merchant Account. You simply need to follow the steps mentioned below. A quick no-brainer before we proceed. You will need an existing Google account to set up a Google Merchant Center account. It could be a Gmail or Google My Business account. If there is none, it is important to create one before we move on to the next step.

Step 1

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Open the sign-up form for the Google Merchant Center and click on the blue rectangular button that displays “Create your account”.

Step 2

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In the next button, click on the blue button showing “Get Started”.

Step 3

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After that, fill in the required information about your business along with the name and country. You can mention the tools that you will use like PayPal or Shopify. Once that is done, take a look at the Terms & Conditions and check the box to notify your agreement. Later, click on the blue rectangle button “Create Account”.

Step 4

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Now, it is almost done. Your Google Merchant Center account is ready to use, so you can proceed to click “Continue”. Your account is live now. So, now you are the owner of your Google Merchant Center account. Let us learn how to use it.

Link Google Merchant Center with Google Ads

The first and foremost thing to do now is to link your Google Merchant Center account to Google Ads. By doing so, the updated product information in Google Merchant Center will simultaneously be synced with your Google Ads account.

How to link your merchant account with Google Ads?

  • Click on the gear icon at the top of the screen and select “Linked accounts”.
  • Secondly, add the Google Ads account by entering your customer ID shown at the top of the screen.
  • Lastly, you may need to approve the link from your Google Ads account. It is easy to do. Click on Tools and settings > Linked accounts > Google Merchant Center > View Details > Approve.

Now, you can enter your product data in your search campaigns and product listing ads. If you wish to expand your campaign management, you can link your Google Merchant Center account with multiple Google Ads Customer IDs. Simply, repeat the steps above for each Customer ID you wish to include.

How to add products to Google Merchant Center?

Adding products to your Google Merchant Center account is the single most important skill you will need to be successful. There are three parts to it. Let us find out.

Add a Product Data Sheet

One of the main benefits of the Google Merchant Center is the ability to customize your product feed in multiple ways. It is possible due to spreadsheets. Google Merchant Center enables you to use your own XML and TXT files. However, we will be using Google Sheets for ease of understanding. It is easy to use and provides more control over the feed.

You can add a product data-sheet using Google Sheets as below.

  • Head to “Products” in the dashboard and select “Feeds”.
  • Then you will have to mention the country where you want to sell the product and your preferred language.
  • Select “Google Sheets” in the next window and assign a name to your product feed.
  • In the end, select “Generate a new Google spreadsheet from a template” and click “Create Feed”.

You will now be redirected to the “Feeds” section of the Google Merchant Center dashboard where you will be able to see the latest Google Sheet. Click open to open the sheet and edit. 

Filling in the Product Data Sheet

Once you open the spreadsheet template, you can fill in details in the given fields like ID, title etc. If you have any doubts, it is best to check the Google Merchant Center product data specification guidelines. It offers a detailed overview of each attribute along with examples.

You do not need to have detailed information about every field. However, the more product information you can offer, the better it is to make an informed decision. It will help in the following ways:

  • There are a lot of possibilities to make customized, efficient Google Shopping ads.
  • It is easy to search products for editing.
  • It is easy to find ads that offer detailed information to the users.

As you are done, check the entire sheet to ensure you do not leave any empty spaces. It will save you a lot of time to look for particular products. When you wish to import your data, proceed to “Add-ons” in the Google Sheet menu, choose “Google Merchant Center” in the drop-down and click on “Upload sheet”.

Changes in Product Information

If you want to make some changes to your feed, there is no need to fill in and upload a new sheet every time. Google Merchant Center enables you to use “supplemental feeds” which makes it possible to include new information. You can make changes to product information by:

  • Proceed to “Supplemental Feeds” in the “Feeds” section and click “Add supplemental feed”.
  • Follow the prompts and offer the required information. It includes a name for the supplemental feed, an input method, along your product data.

How to optimize Google Merchant Center?

As we are done with the basics, now we move to the tips and tricks to get the most out of the Google Merchant Center. You do not need to do everything written here, but it will help your business eventually.

Attribute Extension

Though you have predefined attributes in your Google Sheets, there is no limitation whatsoever. Based on the ads you are working on, you might need to add extra columns in the sheet. It can be something specific that your potential customers might want to know about the product. It can include columns like “age range”, “size”, etc. There is a possibility to include some of the more crucial features in the title column. However, please do not go overboard with the level of detail or else the users may feel overwhelmed.

Scalability

Sheet arrangement to make it scalable in the future is a good idea for the business. Hence, it is best to organize and clean your sheets before importing them to Google Merchant Center. This will improve the chances of scalability when the need arises.

Include GTINs 

Global Trade Item Numbers, commonly known as GTINs are important for all Google Shopping products, else you may face some issues in your Google Merchant Center account. More often than not, GTINs are located next to the barcode of the product packaging.

Conclusion

We hope you have found everything that you need to know about the Google Merchant Center. It is a crucial tool that will enable the users to find more details about your products. Moreover, they will find it quickly and in more places. It is best to optimize the Google Merchant Center to make the best use of it. What do you think about merging your Google Ads with Google Merchant Center? Do you have any doubts? Let us know in the comments below.

Software testing is a major domain, but it can be mainly categorized into two segments: manual testing and automation testing. Both these types of testing have their own pros and cons. It is important to understand the difference between and when to use one or the other for optimum results. Testing is a critical part of any successful development project. The type of testing you choose depends on a number of factors like project requirement, timeline, budget and skills. The three main factors of any project are cost, time and quality. Now, the primary goal of a successful project is to cut down the cost and time needed to complete it while maintaining quality output. When it comes to testing, one type may achieve this goal better than the other.

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In manual testing, the test cases are executed manually without external support from tools or scripts. However, in the case of automated testing, test cases are executed with the help of tools, software and scripts. In this article, we are going to discuss manual testing and automation testing and try to understand the difference between the two. But first, we will understand what software testing is.

What is Software Testing?

Software testing is a procedure to evaluate the functionality of a software app with the purpose to find whether the developed software met the particular requirements or not and to determine the defects to make sure the product is error-free to achieve a quality product.

Software testing is a major part of any software development project. It is divided into two main components namely Manual Testing and Automation Testing. Now, let us move on to the next phase where we understand Manual Testing and Automation Testing in detail.

What is Manual Testing?

Manual testing is the process of finding faults or errors in the software. The tester should look at the product from the point of view of an end-user and to make sure that all the features are working as expected. During this process, testers execute the test cases and generate manual reports without using any automation tools. Now, let us see the different types of manual testing. 

1. Black Box Testing

Black Box Testing is a software testing method in which testers evaluate the functionality of the software under test without checking the internal code structure. This can be the case of every level of software testing like Unit, Integration, System and Acceptance Testing. 

2. White Box Testing

White Box testing is also known as Glass Box, Clear Box or Structural Testing. This type of testing depends on the application’s internal code structure. In white-box testing, an internal perspective of the system, along with programming skills, are used to design test cases. This type of testing is done at the unit level. 

3. Unit Testing

It is also known as Module Testing or Component Testing. This type of testing is conducted to determine if the individual module or unit of the source code is working efficiently. It is to be performed by the developers in the developer's environment.

4. System Testing

Testing the completely integrated application to evaluate the system's compliance with its specified requirements is known as System Testing or End to End testing. This is done to ensure that the system is completed to make sure that the app works as expected to be or not.

5. Integration Testing 

Integration Testing is the procedure of testing the interface between two software units. It can be performed in three ways, Big Bang Approach, Top-Down Approach and Bottom-Up Approach.

6. Acceptance Testing

Acceptance Testing is also known as pre-production testing. It is performed by the end-users along with the QA team to check the app functionality. Once acceptance testing is done, formal testing can be performed to identify whether an app is developed as per the requirement. It enables users to accept or reject the application. The types of acceptance testing are Alpha, Beta and Gamma. 

When to use Manual Testing?

Exploratory Testing

Exploratory testing will be done by domain experts. They perform testing simply by exploring the functionalities of the app without having the knowledge of the requirements.

Usability Testing

To determine whether an app is user-friendly or not and offered a quality user experience is done through usability testing. The primary goal in this type of testing is to check whether the end-user can understand and operate the app easily or not. An app should be self-explanatory and must not need a lot of training to use it.

Ad-hoc Testing

Ad-hoc testing is way different from formal testing. It is more like an informal kind of testing. In Ad-hoc testing, testers randomly test the app without following any documents and test design techniques. This testing is mainly done if the knowledge of testers in the app is quite sufficient. The testers randomly test the app without any test cases or any business requirement document.

When is Manual Testing preferred over Automation Testing?

Mostly Manual Testing is preferred over Automation Testing in the following conditions:

  • When the project is in the initial phase.
  • When testing user interfaces like visual aspects.
  • If the project is short term and writing scripts will be time-consuming.
  • When exploratory or Ad hoc testing is required.
  • If the test case cannot be automated.

Advantages of Manual Testing

  • It can be performed on all types of applications
  • It is preferable for short life cycle products
  • New test cases should be executed manually.
  • The app must be tested manually before being automated
  • It is cheaper when compared to automated testing
  • Needs less time and expense to start
  • It allows the tester to perform Adhoc testing
  • There is no need to have automated testing knowledge

Disadvantages of Manual Testing

  • Manual testing is a time-consuming process, especially when performing regression testing.

  • It is not that reliable as it is performed by humans. Hence, there will always be errors and mistakes.

  • In the long run, it is more expensive than automation testing.

What is Automation Testing?

Automation testing is the procedure of testing the software using automation tools to find the bugs. In this method, test script execution and report generation is conducted by automated testing tools. Some of the most popular Automation Testing tools are:

  1. HP QTP (Quick Test Professional)
  2. Selenium
  3. LoadRunner
  4. IBM Rational Functional Tester
  5. Silk Test
  6. TestComplete
  7. WinRunner
  8. WATIR

When should you use Automation Testing?

At Nimblechapps, we use Automation testing in the below ways:

Regression Testing

Repeated testing of a previously tested program, after modification, to find any bugs as a result of the changes in the software being tested. Hence, regression testing is most suitable for automated testing of frequent code changes.

Load Testing

It is to check that the system can actually handle the total transactions and to verify the system behaviour under normal and peak conditions. Automated testing is also the ideal way to complete the testing effectively when it comes to loading testing. It is generally suited for automated testing.

Performance testing

This kind of testing determines the speed, scalability and stability of the system or application under test. Performance means achieving response times, throughput, and resource utilization levels that meet the requirements. 

Manual or automated Testing

Now, let us discuss the types of testing which can be performed in either manual or automation testing.

Integration Testing

It is the process of interface testing between two software units. Integration testing is performed using processes like Big Bang Approach, Top-Down Approach, Bottom-Up Approach, and Hybrid Integration approach.

System Testing

Testing the fully integrated application to determine system performance with particular project requirements is known as System Testing or End to End testing. It is important to verify that the system is a complete system to make sure the app works as expected.

Unit Testing

Unit testing or module testing is performed to determine whether the individual unit or module of the source code is working efficiently. It is to be performed by the developers in the developer’s environment.

Acceptance Testing

Acceptance testing is also commonly called pre-production testing. This is done by the end-users along with the QA team to validate the app functionality. Formal testing can be done after the successful completion of acceptance testing. The introduction of acceptance testing enables users to accept or reject the application.

Advantages of Automation Testing

  • Automation testing is faster to execute.
  • It is cheaper in the long run.
  • Automation testing is more reliable than manual testing.
  • It is extremely powerful and versatile.
  • It is commonly used for regression testing.
  • Reusable as an automation process can be recorded.
  • Helps in increasing the test coverage

Disadvantages of Automation Testing

  • Highly recommended only for stable products
  • It is expensive initially
  • Most automated testing tools are expensive
  • Limitations include captcha, getting visual aspects of UI like fonts, colour etc.
  • The huge cost of maintenance for frequent changes

Conclusion

The actual importance of manual and automation testing happens when the right type of testing is applied in the right environment. It is a misconception that automated testing will replace manual testing but we think it is not possible as manual testing is required in some cases. In this blog, we have explained in detail both manual and automated testing along with the advantages and disadvantages of both. If you think we missed out on any of the important points then let us know in the comments below. We will include it in our next update. 

Search engines and users alike do not like a slow website. If a web page takes too long to load, it is noticed by Google along with the users who shift to another website that will answer their queries faster. Slow page speed prevents users from staying on your website irrespective of how they came there in the first place. It could be through organic search, paid ads using Google Ads Editor, or a link building activity. If you are looking to enhance your page speed for the users and your search engine, Google PageSpeed Insights can assist you. 

We have compiled a comprehensive guide on how Google PSI works, how to study the reports, and ways to enhance page load times across your web pages.

What is Page Speed?

Google identifies page speed in two ways:

  • The time it takes to show content above the fold.
  • The time it takes a browser to completely render the page.

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A lot of factors may affect the speed of your web pages. The user’s internet speed, a domain’s web hosting facility, and cache clearance can affect the webpage speed. Hence, when there is a discussion regarding page speed, some factors are definitely out of the site owner’s hold. However, there are a lot of things that the website owner can optimize like images, videos, JavaScript etc. 

As page speed is so important to the user experience, Google thinks about the overall performance of a page when identifying whether to promote it in the SERPs. Investing enough time to optimize the content for speed proves to Google that you are looking to build a better experience for your website visitors.

What is Google PageSpeed Insights (PSI)?

PageSpeed Insights is a free tool that examines the content of a particular page and offers page speed scores for both the mobile and desktop variants of the page.

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It also determines the opportunities for optimization and makes particular recommendations for improvements. PageSpeed Insights is one of the page speed audit tools for site owners, but it is great for people interested in improving speed for SEO. Website owners can see a detailed view of how Google understands their website using the Google PageSpeed Insights tool. 

How to use the Google PageSpeed Insights tool?

In order to use the Google PSI tool, enter any URL in the toolbar, click analyze, and the tool will weave its magic.

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While you wait for your report, the Google PSI tool will do the following. First, it collects the page’s “Filed Data”, or the performance data in the Chrome User Experience report (CrUX). Next, it measures the page performance using the Lighthouse API. This is known as “Lab Data”, as it measures the webpage’s speed in a controlled manner using mobile networks and a mid-tier device. This removes some of the variables that can affect the webpage speed and performance.

1. Google PageSpeed Insights Reports Explained - 

The Google PSI tool will create a comprehensive report including the field data, lab data, opportunities, diagnostics, and audits. It will look something like the below image.

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In the Google PSI report, color coding makes it convenient to understand the areas where the page is doing well, still needs enhancements, or is not upto the mark. The color coding in the report means:

  • Green - Good
  • Red - Poor
  • Yellow - Needs improvement

Now, let us understand the information relayed in the report.

2. Field Data -

Google PSI’s Field Data is divided into four main metrics. Each metric identifies a different aspect of speed and page load time. Google PageSpeed Insights Field Data is made up of the following metrics:

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  • First Contentful Paint (FCP): The total time taken for the first text or image to load.
  • Largest Contentful Paint (LCP): The total time taken for the largest text or image asset to load.
  • First Input Delay (FID): The time taken for the browser to respond to the user’s first interaction.
  • Cumulative Layout Shift (CLS): It is used to measure the movement of the page in the viewport.

Each of these metrics is measured in seconds or milliseconds, apart from the Cumulative Layout Shift (CLS). The field data shown in the report is displayed from the previous 28 days and will always be presented with distribution bars. It is because Field Data is made up of aggregated data from the CrUX report, and the same webpage doesn’t perform in the same way for everyone.

3. Lab Data - 

Google PageSpeed Insights Lab Data comprises synthetic data from the Lighthouse API. Lighthouse measures FCP, LCP, CLS and other metrics.

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  • Speed Index - The time is taken for the content to appear during page load.
  • Time to Interactive - The time taken for the web page to be fully interactive.
  • Total Blocking Time - The time between FCP and full interactivity.

Unlike Field Data, the metrics shown in Lab Data will not include a progress bar, but display the timestamps or results from the lab test. 

4. Passed Audits - 

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This part of the report simply allows site owners to know the current status of the webpage. A detailed list of passed audits is a positive sign and simply means that the page is following page speed best practices. 

5. Opportunities and Diagnostics - 

The Opportunities and Diagnostics sections offer particular recommendations to enhance page speed.

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The report also shows the approximate time that could be saved after following the recommendations. The Google PSI tool will offer detailed action items along with instructions to the content management system. 

In the same manner, the Diagnostics part of the report includes best practices that the page does not follow depending on the page analysis.

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The number of opportunities and diagnostics that can be displayed in this part of the report is long and will vary on the particular issues that the Google PageSpeed Insights tool finds on the page.

Tips to Improve PageSpeed Insights:

For users not acquainted with SEO, the Google PSI report can be extremely overwhelming. However, Google is always concerned about the users and does a fantastic job of offering detailed action items in the Opportunities section of the report. Based on the Opportunities listed by the Google PageSpeed Insights tool, the further steps will differ for every site owner.

Though, there are some common things that affect page speed that webmasters always make. It is best to take care of some simple optimizations that can improve speed and load times for a lot of webpages.

1. Image Optimization - 

Apart from the content asset, images and videos are more important to create issues linked to a slow page speed. Proper image optimization can be beneficial for decreasing FCP and LCP times and avoiding CLS issues. Some of the best practices are:

  • Resize and compress images.
  • Select a particular height and width for all images.
  • Make use of a content delivery network (CDN) to deliver the images.

2. Embedded Videos - 

If you have videos on your website of your products/services, try not to upload them on the website. They take a lot of space and can negatively affect your web server if there is heavy traffic at a given time. Instead, it is better to store videos somewhere else (for instance YouTube), and embed video content on your website to drastically enhance load times.

3. Eliminate Excessive Redirects - 

Redirects can significantly increase Time-to-first-byte (TTFB), or the time between the request to the server and when the first data is sent back to the requester. By eliminating redirect chains can assist you to enhance page speed and is a good option for your SEO too.

4. Select a Faster Website Theme - 

Some website themes are optimized for speed and can definitely enhance your page load times. There are some lightweight themes, which offer GZIP compression or have a responsive design. So, it is best to research some fast loading WordPress themes and update them to enhance your PSI scores and SEO.

5. Asynchronous Loading for JavaScript -

For ease of understanding, asynchronous loading enables the web browser to be a better multi-tasker. In this type of loading, the web browser stops all the other activities while the JavaScript file loads. Asynchronous loading allows the browser to fulfil other tasks, like painting a table or loading a CSS Stylesheet and downloading the JavaScript. The optimization needs more backend expertise, so please collaborate with a web developer to implement this strategy.

6. Browser Caching -

It is a simple optimization trick that allows your website to load faster for returning users. With the help of browser caching, images and videos will be stored on the user’s device and loaded from there for their next visit. To enable browser caching, you will need to edit a .htaccess file. If you are not sure, it is recommended that you take the help of an experienced web developer.

Conclusion:

It is fair to say that improving the page speed has tons of benefits to your SEO performance and the digital experience of your website visitors. To do so, it is best to get used to Google PageSpeed Insights even if you are from a non-technical background. If you follow the recommendations in the report, you will definitely see the reward from Google in terms of higher SERP rankings and keyword ranking. Do you struggle with your website page speed or SEO? Contact Nimblechapps today for assistance and get a free quote.

If you are a marketer using Google Ads or a business looking to incorporate paid ads for your marketing campaign, you must have used Google Ads Editor. It is an excellent desktop app to manage ad campaigns and make bulk changes offline. Similar to the update to the Core Web Vitals in June 2021, Google has decided to make some changes to the Google Ads Editor and has released the guidelines for Version 1.8 recently. In this article, we will discuss everything about the Google Ads Editor along with the updates in version 1.8. Let’s start with the basics first.

What is Google Ads Editor?

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Google Ads Editor, as the name suggests, is an offline editor to manage your Google Ads accounts. Earlier, users had to make changes on the online platform but now it is possible to edit them offline in Editor and then post in bulk. Paid ads specialists can conveniently work across multiple accounts using the Ads Editor.

The Journey of Google Ads (AdWords) Editor 

In the initial days, Google Ads or Google AdWords was an online-only platform. It slowly started getting difficult for users to manage multiple accounts or campaigns on the AdWords platform. There was no way to preview the post and all edits were updated live on the campaign. Also, there was no way to make bulk changes. Everything had to be changed manually, one thing at a time. So, In 2006, a magic platform called Google Ads Editor was launched to the joy of Search Engine marketers around the world. So, bulk editing became easier and the rest is history.

Why is there a need for an Offline Editor?

Google had been using the offline version of the Google Ads Editor internally for quite some time. In the offline version, advertisers could send bulk changes to their representatives, and the representatives used the Editor to update the changes. At last, Google determined that it would make more sense if advertisers could update the bulk changes themselves. The Google Ads Editor was a great addition to the arsenal of an advertiser when dealing with complex accounts.

How to use Google Ads Editor like a Pro?

You need to download the Google Ads Editor so that you can use it. As the tool is downloaded, you will receive a prompt to log in and download your Google Ads accounts from the My Client Center (MCC). 

The Accounts Manager displays all the accounts in your MCC, along with an optimization score, latest update date and errors if any. All you need to do is to select the account you want to work on and click “Open” to download it in the Editor.

1. The Basics of Google Ads Editor -

After downloading the account, you will get to the main screen as below:

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One of the good things about the Editor is the ability to view the account and expand or collapse the individual elements like campaigns, ad groups, ads, and keywords. In the left navigation box, you can view all the campaigns along with an icon displaying the campaign type. The magnifying glass denotes a search campaign, and the video camera means a YouTube campaign. Additionally, there is an icon for display campaigns. There is an additional icon to show whether your account has been synced or not. It is crucial to ensure that you have imported all the edits made directly in Google Ads into the Google Ads Editor.

To enlarge the campaign and view the ad groups, just click on the arrow to the left side of the campaign. Choosing a campaign or ad group will alter the information in the entire campaign. When you choose an element from the bottom left, you will see the details in the centre and right-hand side of the Ads Editor.

You can see all the ad groups with their status in the centre. You can choose an ad group and make changes to any of the fields displayed. Choosing multiple elements enables you to make bulk changes simultaneously. This way, you can make a number of bulk edits easily. 

2. Error Reduction -

After reading the above point, you may think that all these things are possible in the online Google Ads platform. Why use the offline editor? See, the thing is, the changes made online are posted live so there is no chance to go back and make changes. The good news is that the Google Ads Editor allows these changes to be made offline. Hence, there is a chance to check your work before it goes live. We have made a lot of changes that we need to go back and update and more often than not, it is a difficult job. By using Editor, you can simply reduce the chance for errors.

3. Train New Hires -

You can use the Editor to train new hires. It is easy to determine the account structure along with any possible question-answer session with a trainee. Any edits made in Editor stay on the user’s local device till they are posted on Google Ads. Though, it will not be visible to other users of that Google Ads account. So, if you are working with a trainee, you can check their progress in the Editor before the work goes live.

If you are training someone remotely, they can upload the work in a paused state, you can then import it to your local Editor and change the status to Active once you are satisfied. To do so, you can click Post in the top right corner and then Post in the dialog box.

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Make sure you choose Selected Campaigns or All Campaigns to post the correct changes. It is also possible to undo a change if need be. However, you must ensure that it is done before posting the changes. If the changes are posted live, it cannot be undone from the Editor.

4. View/Edit Settings -

Google Ads Editor is a great place to view or edit campaign settings. It is always important to be able to view and make some changes to a campaign if things don’t go according to plan or there is a client requirement. In that case, it is very crucial that the Ads Editor allows you to make these changes so no harm is caused.

5. Filter in Google Ads Editor -

If you are working on large Google Ads accounts, it may be confusing to look at the account if there are many paused campaigns. This is the first screen that you normally see when you open an Enterprise account.

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As you can see, the whole screen is covered with paused campaigns. This will be a hindrance if you are working on active campaigns. This is where filters come in as you can create a filter for anything.

6. Import Statistics -

We have listed many ways to view your Google Ads account to make any changes. If you are working on your account, it is important for you to be able to see the performance data. It is possible to import statistics in the Google Ads Editor. There is a special View Statistics option that enables you to import your performance data. By default, None is selected but when you select Get Statistics, you will get a lot of different options to choose from.

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It is possible to select the date range first and then proceed to select the statistics you want to view in the Ads Editor. You can also save the statistics to view later. It allows you the freedom to make optimization decisions, similar to the work on the online platform.

7. Create New Builds -

One of the most fascinating features of Google Ads Editor is the potential to develop new builds offline. An upload in the Editor will not activate until it is posted. It is different then the online editor where all uploads go live immediately unless the status is Paused. It enables you to check your work before it is posted live. Most PPC managers use Excel to create campaigns, ad groups, keywords and ad copy. Excel is the best tool for campaign development as it is easy to sort, filter, organize, and measure the length of each field. 

You just need to ensure that your Excel sheet has the right column headings, and you can easily import new campaigns to Editor. It is also possible to simultaneously build new campaigns and ad groups in Editor when you create keywords.

You can navigate to Keywords in the left column of Google Ads Editor to upload from the spreadsheet and click Make multiple changes.

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It is easy to copy and paste from Excel. As long as the column headings match the entity name in Editor, then Editor will pick them up and know what they are.

Everything you need to know about Google Ads Editor (Version 1.8) Find and Replace:

One of the best features of Google Ads Editor is the find and replace feature. It is possible to replace text, change text, change capitalization, or edit URLs. Replace text is an important feature if you are looking to update an old ad copy or keywords etc. Append text is used to append URL tracking parameters to a URL or entity name. Change capitalization is used to change to title case, sentence case, or all lower case. Change URLs is a superb feature to set URLs, append text to URLs, or get rid of a URL parameter.

Critical Reminders -

By now, we hope that you know the importance of Google ads Editor. Before you begin an Editor session, make sure you get recent changes. You must always remember that Google Ads Editor is an offline editor. It would not know if changes were made by you or by someone else unless you get recent changes. Do not forget to post all the changes made to the editor before closing the Google Ads Editor app. More often than not, you would want to work in the online UI for many tasks. The editor would not be able to replace reporting, viewing graphs, checking to bill, and many other features in the online UI. 

It is best to use both the online UI and Google Ads Editor for optimum performance. The editor has many annoying error features that are not fatal errors. Looking at a number of yellow error messages may be overwhelming for many users. It is best to think of these errors as reminders.

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What’s new in the Google Ads Editor Version 1.8?

The latest version of the Google Ads Editor has been released and it includes the following changes:

1. Overview Page -

It is a view created in the Google Ads Editor which is similar to the Overview page in the online UI.

2. Auto-apply view for Recommendation -

It is a new view in Recommendations that permits the user to enable/disable automatic application of recommendation types.

3. Support for asset-based call extensions -

Asset-based call extensions are now supported by the Google Ads Editor.

4. Support for asset-based price extensions -

Asset-based price extensions are now supported by the Google Ads Editor.

5. Target CPA recommendations -

For certain accounts, Google will allow Target CPA bid recommendations for new Display, Video Action and Discovery campaigns.

Conclusion:

We hope that the above points act as a guide on how to use Google Ads Editor and it will propel you to make it a part of your PPC strategy. Do you have any questions regarding the use of Google Ads Editor? Are you looking for a professional Online Marketing Services Company to handle your campaigns? Look no further and contact Nimblechapps today for a free quote.

Technology has shifted the landscape of the world and enhanced the working process, communication and user experience. Due to digital enhancements, we are witnessing a time where work can be accomplished with the help of amazing technologies we have access to. Similar to other segments, technology has been an integral part of the recruitment and job search process. It is now easier to look for a job which was not the same a few years ago. The technical era of recruitment is doing great to filter the candidates and desirable jobs better than a human mind with the help of some digital platforms. Due to the pandemic induced lockdowns and restrictions, the job portal needs to be improved and so does the job portal application development.

Such apps are built to reduce the gap between recruiters and job seekers. For recruiters and hiring managers, it is easier to find candidates to suit niche candidates who might not be looking for a job change. Apart from that, job seekers can get in touch with the employer, create a great work profile to catch the recruiters’ attention and simply apply with a single click.

Due to the growing benefits of this shift, businesses are no longer using the conventional method to post a job opening in their company and this results in high demand for job portal applications like Indeed, Seek etc. Developing a job portal application is a good idea for entrepreneurs who are looking to develop a successful recruitment company. In this article, we are going to discuss everything related to the job portal application development.

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Benefits of Job Search Application for Job Seekers:

According to Gartner, more than 2.3 million jobs will be created due to a shift in Artificial Intelligence. As per a figure, you can easily get that the demand for online job search will rise with the improvement in technology. If you are looking to develop an advanced job portal, then you must read about the major benefits of job portal apps for both employers and job seekers.

1. Look for Job Alerts -

One of the main benefits that a job seeker never wants to miss is a job alert. A good job search application never lets you miss a job opportunity matching your requirements. A feature-driven and reliable job alert application provide timely updates when an opportunity matching the seeker’s job profile comes up. The job portal makes sure that the seeker would never miss an update and apply for their dream job to begin their professional journey.

2. Confidential and Reliable -

These applications are highly secure and maintain your privacy. As soon as a job seeker creates a new profile, they update personal details, resume, skills, accomplishments and other vital information and the app keeps the data safe and private. It depends on the job seeker’s approval. Only job seekers can choose to make their data visible to their particular choice.

3. Highly Efficient -

Job search applications are quite effective for job seekers. These applications are quite efficient as they are helpful in finding a perfect job opportunity. It also simplifies and shortens the recruitment process where a candidate requires you to put the resume online and wait for the perfect employers to visit his profile.

4. Endless Job Opportunities -

Job search applications are a great boon for people to get hundreds of job opportunities. These job portals have a long list of opportunities as job vacancies from top companies. It is easy to browse the list of good jobs and choose the right one.

5. Cost-Effective Job Search -

A candidate can spend a lot of money on transportation, convenience etc when they go for walk-in interviews. However, with digital job search tools, it becomes incredibly easy to get the dream job in the comfort of your home. These applications offer the options and feasibility to search and apply for jobs online without worrying about the cost involved.

Benefits of Talent Acquisition Apps for Employers:

 - Ease of Selection

With the help of a talent acquisition or job search app, it is easy to find a list of job seekers with the required skills, experience and expertise. This can improve the hiring process so that the recruiter can have the knowledge of the job seekers and make the hiring process smooth and efficient.

 - Brand Promotion

Job search tools allow employers to effectively promote their brand in the digital world. According to a report, about 80 percent of employers believe that brands can augment their ability to attract superior talent and hire the best candidates for their brand using these tools.

 - Simplified Resume Search

Most job search apps have easy-to-use filters. It is possible to set the right filters to locate the most suitable resumes with the right type of skills and experience. This eases the hiring process as the employers do not need to go through each resume one by one.

Now, we will discuss the features that must be a part of a job search application. We will include the features for the Job Seeker Panel, Recruiter Panel and Admin Panel. 

Tools to Use in Job Seeker Panel in a Job Search Application

1. Social Sign Up/Login

The social sign up feature enables the users to sign-up or log in using their social media accounts like Facebook, Google and LinkedIn etc.

2. Resume Management

The job search app should offer a particular feature for resume management. The job seeker can upload their resume in different formats to provide a clear picture to the job poster. Apart from this, there should be an in-app feature where the job seeker can create or edit their resume in a better way.

3. Profile Management

This feature should state the complete information of the candidates, their description, details, previous experience, picture and other vital information.

4. Advanced Job Search

The application should include an advanced search filter like experience, location, keyword, salary expectations etc. Your application must allow job-seekers to search for jobs quickly. This feature will enable the seekers so that they can apply for jobs based on their suitability.

5. Send Resume

There must be a feature where the seeker can simply send the resume to the job poster for an enhanced reach and get an instant review.

6. Video Resume 

It would be great if the application offers the functionality to create video resumes as it is a rising trend. If you are building a new job portal, then you must include this creative feature of seeker introduction.

7. Interview Scheduling

Keeping the remote working environment in mind, it is important to include interview scheduling via video conferencing so the candidates can perform the interview process from anywhere.

8. Push Notifications

This is a crucial feature of any application these days as it allows the admin to send timely updates to the users. The job seeker can receive notifications about their preferred job, location, salary etc. Your application should include a push notification feature so the users can get timely notifications.

9. Bookmark Your Favorite Job

A job search app should include a feature where users can bookmark their favourite jobs or employer to get timely updates from that bookmarked section.

Tools to Use in Recruiter Panel in a Job Search Application:

1. Sign Up/ Login via email

It is a simple yet intrinsic feature that allows recruiters to easily sign up by using either email ids or directly using social media accounts for login/sign up.

2. Job Creation

This particular feature enables the recruiter to create a job, post the job, and edit it as per custom requirements. It assists the recruiter to target their desired candidates.

3. Send Email

A feature where recruiters can send direct emails to the job seekers would be helpful to the recruiters. It will allow the recruiters to continue working from the same application.

4. Download Resumes

It would be great if there is a filter feature in the recruiter's panel where the job poster can filter or download the resume as and when required.

5. Send Job Invites

Now, the job invite feature allows the recruiters to send invites to job seekers to get access to an additional channel to find the job, and the recruiter can get the extra medium to hire candidates.

6. Subscription Plan Payment

There should be an easy way to make the payment. Secure payment mode integration is the number one priority for any job portal development company. Including a reliable payment gateway makes it comfortable to handle the users on the application.

Tools to Use in Admin Panel in a Job Search Application:

1. Manage Job Ads

This particular feature is handy where the admin can manage the job ads and their placings so that the ads are displayed to users looking for that information.

2. Manage Candidate Profiles

This feature enables the admin to manage the job seeker’s profile according to the details needed.

3. Package Management

The Admin can efficiently manage the package and offer the approximated package to offer the job seekers and recruiters a picture of getting the desired package.

4. Document Management System

Document extraction analyses and stores useful information from an uploaded CV and other documents automatically. Hence, it converts an unstructured form of resume data into a structured way. This feature helps the job seeker and the recruiter to have a clear document of the details.

5. Recruiter Profile Management

The Admin panel manages the recruiter profile as everyone wants to target the entity which carries the complete details. Hence the admin panel should have the profile management feature.

6. Job Invitations

The Admin should manage the invitation that operates from recruiters. This feature has the extra advantage of connecting candidates using invites.

7. Data Reports

The Admin panel manages the data reports of all the job seekers and employers. It includes the admin panel for all these types of reports.

How much does it cost to build a Job Search Application?

There is no fixed answer for this type of question. The cost depends on a lot of factors which we will discuss here. Even if you are planning to develop an existing job search app’s clone, a rough estimate may take some calculation. It is important to understand that each organization has different workflows and requirements. There is always room for customization in app development.

Let us think about a fully customized job search app development.

  • A job search app requires a database, which includes a lot of backend development. Now, discovering and building the application’s business logic is a huge effort unless there is a specification in place.
  • Different types of users will need different features so you may end up with two or three separate applications.
  • A job search app can be used in two ways: search and discovery, workflow and payment. The more complexity you need, the harder it is to develop, the more robust architecture you require from day one.
  • The factors affecting the cost of the application are the app size, interfaces, platforms, developers, 3rd party APIs and SDKs

Conclusion

The rising need to find the right job has increased the number of mobile recruitment apps available. Hence, there can be a significant hike in the price of development in these testing times. So, it is best to consult with a top mobile app development company right now. And turn your business ideas and concepts into reality. Try to make sure that your business is efficient and profitable, you must include some unique features that are not available in the previous app versions. This will offer you a competitive advantage and help you reach a wider target audience.

Since its introduction, mobile commerce or m-commerce app development has been a profitable business avenue. The number of mobile commerce users is constantly growing thanks to the pandemic and the number of people being able to afford mobile internet services is increasing with each passing day. According to the statistics by OuterBox, 79% of the total smartphone users in the United States have bought products online using their smartphones. This means, in the United States alone, 230 million smartphone users, 182 million users purchase using their smartphones. These numbers are proof enough to determine the credibility and acceptance of m-commerce app development in this day and age.

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Ever heard about Progressive Web Apps? Well, Progressive Web Apps are websites that look and feel like mobile applications. If you already have an existing e-commerce website and are getting recommendations to proceed with a PWA development, then it is important to keep in mind the following points before making any decisions. If you have determined that m-commerce app development is your idea of boosting your retail business, then there are a few features that you must think about to make your business stand out. 

What is M-Commerce?

M-Commerce is another name of mobile commerce and is often called m-commerce. Mobile commerce shows commercial transactions that are performed on a mobile device. It is not really a new trend or technology but it is a natural progression of technology as users are spending more time on mobile devices instead of computers and laptops.

Different Types of Mobile Commerce

Typically, mobile commerce is divided into three segments:

a) Mobile Shopping:

Mobile Shopping is all about allowing a better shopping experience on mobile devices. Whether it is shopping from a Shopify store or subscription to Amazon Prime on mobile, it is a part of m-commerce.

b) Mobile Banking:

We are way past that age where the shoppers needed to stand in a queue at banks or ATM's for their deposits or withdrawals. Today most banks provide mobile phone banking around the world, where users can pay bills, transfer money, and transactions with a few clicks. 

c) Digital Payments:

QR code, NFC, and improving mobile security has made it possible for users to replace cash with digital payments. Apple Pay and Google Pay are widely used in the western world, while apps like Paytm and PhonePe dominate digital payments in India.

Conventional approaches to connect with users like social media platforms, television advertisements etc are in use but m-commerce applications are different. First, let us understand the difference between m-commerce and e-commerce.

Difference between E-commerce and M-commerce?

Let us understand how m-commerce differs from traditional e-commerce.

1. M-Commerce is always accessible:

E-commerce is an electronic commerce and m-commerce is about mobile commerce and m-commerce app development. The names are self-explanatory that e-commerce means the activities taking place using desktops, computers, laptops and web browsers. Whereas, m-commerce refers to activities that can take place using phones and tablets.

Instead of using laptops and desktops, users find it easier to use their mobile devices. This is the main reason why m-commerce is getting widely popular in today’s world because smartphones are actually smart and accessible for most users. Even though e-commerce brings traffic, it is still not as convenient when compared to mobile phones. So, m-commerce is a clear winner here.

2. M-Commerce is focused on users:

A smartphone is a better option to understand the preferences and interests of the users when compared to desktops/laptops. By leveraging Artificial Intelligence, it is easy to get an in-depth understanding of users and mobile phones. This will make it easier to customize promotions and recommend solutions that the user is asking for. As the user starts getting the right information, he will stay for a long time.

3. M-Commerce interacts every time:

With the help of beacon technology, a mobile app can inform users to visit the store as soon as he/she passes near a shop. It allows brands to send m-commerce push notifications to the users. Time-specific and location-specific content provide enhanced user engagement. Similarly, e-commerce comes with certain limitations, like they cannot reach the user when required.

This allows the shift from a conventional to a modern approach with the introduction of m-commerce. It is safe to say that m-commerce is definitely revolutionizing the shopping experience for all users.

Ultimate Guide to Build an M-commerce Website:

 1. Go with better Cryptography -

It is always confirmed that single broken cryptography can be the biggest reason for a data breach in application security. To secure the application from a further data breach, it is important that at the time of development, each and every app development algorithm is designed to keep third parties and other concerned parties away from the app.

 2. Binary Protection -

For the stable development of an m-commerce app, binary protection must be considered. On the other hand, you must ensure that advanced technologies are susceptible to hackers. They are always on the lookout for the smallest error on your part to steal your data. So, binary protection is perfect for your peace of mind.

3. Authentication -

One time authentication of user information is simply not enough to secure their data from data breaches and thefts. To secure this data, it is important to redo the authentication process again when the user is making changes to his or her profile. Moreover, monetary transactions or personal data changes need authentication too. Make sure you are not losing the grip on them. But, when handling the authentication process, make sure that you are not overdoing it. It is important to strike a balance between what should be asked and what can offend users.

 4. Patches -

App security is a never-ending process even if you follow the mobile app launch checklist. So, security patches should be done from time to time. Moreover, make sure you are updating security patches as per the requirements to secure the m-commerce from future problems and threats.

 5. Code Review -

Each and every m-commerce application element must be tested thoroughly. When it comes to code reviews, make sure that the review process is done by experienced professionals. It is better if the experts analyze and figure out the issues if any. The experts can easily figure out the vulnerabilities of code like authentications, authorization, cryptography, database access and more. Follow a prominent mobile application performance testing guide to make your app robust and error-free.

 6. Injecting Attacks -

Account duplication on the same device can also create troubles for the mobile app. Moreover, it is essential not to completely trust inputs shared by users. To secure that, it is important to filter the user data and inputs shared by them. Hence, you can simply use different levels of cross authentication and filtration. This is the best way to develop a secure m-commerce application or any type of application.

Important Features of M-Commerce Application Development:

Now, let us understand the features that need to be added to an m-commerce application.

 1. Personalization -

Mobile users love personalization in their m-commerce applications. Once they download the app, provide them with different social media integration sign-up options for a smooth app onboarding process. It is possible to gain their usage information even if they are signing up from other social media platforms. As you gain insights like gender, location, preference etc, you can provide them with a custom experience. To do so, you can provide them with suggestions and recommendations as well. It will lift the user experience and brand loyalty.

2. Bug elimination -

Even a single error or crash in the application can impact user experience and force them to switch to your rival app. So, for an enhanced experience, make sure your app is error and bug-free. It is important to see that this feature is executed properly. As you have spent a lot of time, money and effort, make sure you are providing the best m-commerce experience to the users.

3. Offer Discount -

Who doesn’t love discounts? Introduce discounts to the users on the very first step of the app. You can later send push notifications regarding further discounts and deals on their favorite products or services using AI. This strategy is bound to work and increase your sales too.

4. Product Descriptions - 

The product description is more important than the credit it gets. Users often read the description first or search about it before actually making a purchase. Now, as you are selling products using m-commerce apps, make sure you are not using real estate to add too much information. It is best to remove excessive information and use bullet points for better clarity.

5. Product Images -

Images are the first thing that grabs a user’s attention. So, make sure that you display product images in an aesthetically pleasing way. It is best to include large and clear product images. Blurred images will turn off the users and let them question the quality of the product. As it is not possible to touch or check the quality, it is best to provide a zoom-in feature in the image.

6. Customer Service -

Users always face an issue while making a purchase and it is your responsibility to solve them. Do not force them to leave your site to get these answers. Have a well-trained customer service team to resolve these customer issues. You can do this by offering live chat, chatbots or calls. 

7. Mode of Payment -

By saving the details of the users and other transactional information, you can provide them with an easy and quick payment gateway. As it is an m-commerce app, small buttons and other parameters could be quite frustrating. So, for a smooth and easy experience, make sure you are securely saving their payment information and allowing them to complete the purchase with multiple payment options.

8. Order Tracking -

Once the order is processed, allow the users to track their delivery too as it reduces their anxiety. Provide them with different types of messages or mails to remind them that you are also updating and tracking the delivery status. Apart from these, you can also include features like barcode scanning, loyalty programs, product rating and reviews, membership options, wishlist etc.

Final Word:

The features mentioned above are very important to offer a good m-commerce app experience. Though, if you want to achieve success using m-commerce app development, you need to leverage the data to determine the features lacking in your app. Add those features in an update and repeat the same at fixed intervals. This can be done in a month, a quarter, or every six months. Do you have an m-commerce app development requirement? Then get in touch with Nimblechapps today to get a free quote.

Each one of you working in the software industry has been in a situation where a particular bug ruined your app’s user experience. Ever wondered why these things occur? The answer is straightforward: the lack of proper website QA testing. The website QA testing phase is a crucial aspect of app development through some developers tend to overlook it. The issue is that the chance of a bug appearing increases with every line of code and the time and resource cost of bug fixing increases with time. But, optimal website testing can help you mitigate these problems before they occur. Hence, if the application testing runs without any glitches, the app can be launched sooner than expected without major bugs.

If you follow the Agile methodology, it is critical to combine the web QA testing phase with the development phase efficiently. In this blog, we are going to discuss the unavoidable steps to be included in the Web Application Testing Checklist. But, first, let us understand what web testing is?

What is Web Application Testing?

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Website QA testing is a software testing process to test websites or web applications to look for potential bugs. It is thorough testing of web-based applications before going live. Ideally, a web application needs to be thoroughly tested from end to end before it goes

live for end users. Web testing looks for functionality, usability, security, compatibility, the performance of the web application or website. By executing web application testing, a business can ensure that the web-based system is functioning well and will offer an optimum user experience for the end-users. The UI design and functionality are the main pillars of website QA testing. 

What are the advantages of web application testing?

1. Browser Compatibility

The practice of web app testing assists the apps to be compatible with all web browsers. End-users use various types of browsers while surfing the web. The web app testing efficiently assists the apps to function the same for every user using different browsers.

2. Enhances Website Performance

The method of website QA testing helps to overcome the slow app performance. Apps with slow performance are not the choice for search engines or for the end users. Web application testing helps to recover the load time delays due to the graphics, code etc. and maintain a quality application.

3. Secures App from Issues

Security is one of the main concerns for every application or website. Every day we keep hearing about websites being hacked, hence there is an immediate need for every small and large enterprise to practice web app testing to make sure that the applications are free from various types of security issues.

4. High-Quality Application

The end-to-end user testing efficiently assists in improving the performance and functionality of the application. This type of testing helps to find and resolve the bugs at earliest. Hence, a high-quality application will be achieved before the release.

5. Saves Time and Money

The end-to-end web app testing through automation tools decreases the occurrence of mistakes and the performance of repetitive test cases. This will assist the enterprises to get quality results with reduced time and cost.

Web App Testing Checklist for App Quality Assurance -

If you wish to make the application right, you must go through these 6 steps of the testing process. We will now take a look at each of these steps in detail:

 - Functionality Testing

Now you know what a web application and web application testing are so let us get started. The first phase of testing is to ensure that the web application is functionally appropriate. Functionality testing is focused on the database connectivity, all links in the web pages, cookies, forms used to get user info etc. This should be done early in the development phase to speed up the entire app-building process and reduce risks towards the end of development. 

It all comes down to a set of tasks that can be performed both automatically with the use of a software program or manually. Once the results are out, you just compare them with the expected output. You need to perform functionality testing multiple times with a set of different data. If the accuracy is the same every time, the app is functionally right. It is not possible to get rid of each and every bug, though frequent testing offers a better opportunity to develop apps that are as functional as possible.

 - Usability Testing

The second phase in web testing is usability testing. This kind of testing combines functionality testing along with user experience. However, it is not the same as User Acceptance testing since the focus is completely different and also the stages of app development. Usability testing can be performed by getting external testers that stimulate your expected user base, or by the developers themselves. If you are looking to perform external testing but don’t know where to start, you can start with the following 4 steps:

  • Develop the testing strategy in a way that all functions are examined including the navigation and content.
  • Recruit internal or external test participants
  • Run the test with a team of professionals
  • Analyze the results and improve your app accordingly.

 - Interface Testing

The Interface testing phase comes after successful completion of the functionality and usability testing. This testing phase looks for a smooth interaction between the app server and the webserver. Along with the communication process, the displaying of error messages needs to run too. Moreover, this test is used to determine whether the interruptions by the server or by the user are handled appropriately.

 - Compatibility Testing

Fourth on this list of web testing phases is compatibility testing. In this digital world, compatibility testing is more important than ever to make sure that your web application looks as good as it should on all types of devices. The developers need to run the browser compatibility test to check if the app is displayed correctly in multiple browsers. You can run another alternate test which is the browser compatibility test which confirms that the application is displayed appropriately across all the mobile browsers. Various operating systems display specific elements differently. Hence, it is critical to run the compatibility tests with different operating systems, especially the popular ones like Windows, Mac, Linux along with different browsers like Chrome, Internet Explorer, Safari, Firefox etc. 

 - Performance Testing

Once the application is functional and responsive, you need to check if the performance is under a heavy load. Performance testing means testing under distinct internet speeds along with normal and peak loads. In a broader context, it might be a better idea to test your web server performance on a basic level, through a website speed automated test because page speed impacts user experience and also affects your website’s SEO. You can perform a basic speed test with the help of free tools and use that data to prepare an optimization plan.

It is not a proper in-depth performance and stress testing, but a good starting point. Stress testing is used to identify the breaking point of the app which includes putting the app under increasing amounts of stress until it stops functioning. You will need to identify your app’s breaking point before the users do. Bear in mind that you need to figure out how your application recovers from crashes. If the recovery is messy, you will have to work on its enhancement.

 - Security Testing

Once the web application is developed, it needs to be tested for security. This kind of testing has all types of processes to identify the application’s weaknesses and enhance them as much as possible. Generally, a number of fake malicious attacks are used to test how the application responds and performs under these testing times. If security issues are found, it is crucial that you find a possible solution to overcome them.

Some of the basic steps of security testing are:

  • Understand the security goals and plan the test by thinking about the security needs of each of them.
  • Determine the application’s security requirements.
  • Collect the information about the elements used to build the app like the operating system, hardware, technology stack and more.
  • Determine and list all possible threats and issues.
  • Make a threat profile based on the listed threats.
  • Make the test plan.
  • Automated testing along with manual testing.
  • Make the security tests case documentation
  • Perform Security test case execution, fix identified defects and retest
  • Prepare a comprehensive report on security testing with solved issues and possible threats.

Conclusion:

In this article, we looked at the importance of this phase of app development along with the crucial steps you need to take to test your app efficiently. Regular web application testing reduces the chances of bugs spoiling the customer experience and it also provides a better overall idea about how your app performs, the strengths and the hidden weaknesses. If you enjoyed reading this blog on web application testing, you must check out this blog on web design and development. What do you think about the importance of web application testing? Share your thoughts in the comments.

It is not an exaggeration to say that Android is the most popular mobile OS with 85% market share and north of 5 million apps in the Google Play Store. These applications include tools like calendars, browsers to social media apps and mobile games etc. When we think about mobile application development, the Android OS is always the first choice for most businesses looking to develop their first app. Android applications are extremely user-friendly and they will lead the app industry in the coming years. With rising popularity and user-friendliness, the Android app development solution is changing with the most recent trends and technologies.

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We live in a digital world and having a thriving mobile application for your business is crucial to stand out from the competition. According to Statista, the Google Play Store has more than 5 million apps whereas the Apple App Store has around 2 million apps. Android beats Apple to be the most widely used OS around the world. Hence, Android app development is a popular option for startups and enterprises alike.

Android app development is the process of developing applications for the Android OS using Kotlin, Java and C++ programming languages. A number of tools are used for Android app development. In this post, we will break down the most popular Android tools for 2022.

1. Eclipse

Eclipse is one of the most popular Android app development tools. It provides a different codebase environment and a number of features to customize the app development projects. Eclipse is used to write applications in Java using plug-ins available in the libraries. But, the recent updates and upgrades have offered the leverage to develop in ABAP, C++, C#, Python, JavaScript and more languages.

Eclipse also provides a number of features, being a leading Android development tool. These particular features allow scaling the codebase for further advancements and optimization in the apps eclipse ide and its benefits.

   - Features of Eclipse:

Efficient Development Environment - It includes a command-line system that can be supported by previous versions along with UNIX and Windows systems. Additionally, the environment also provides a Profiling tool to record every instance of code execution. The feature has a documented structure if the programmers want to print the entire codebase. Moreover, the documented code is compatible with HTML.

Core Language Features - Eclipse provides comprehensive offices to execute information control conduct. It includes deferral statements like natives for meta-modified control like express objective suspension, adaptable activating offices, and execution requirements. The variable information type is the way to multiple enhancements in the core programming language. This specific feature is embedded in this amazing Android app development tool.

Module Distribution - Complete module framework controls the non-coherent stores, macros, and linguistic structure settings. Modules can be leveraged to structure applications and to limit access to the execution subtleties. Distributing the app modules is critical for an Android app development tool and Eclipse does it well.

Error Reporting - In addition to error logs, Eclipse will now be able to report major mistakes to the Eclipse users. This will place the data straight in the hands of the users who can capitalize on it. At this point, you can send reports to eclipse.org. There will also be an option to make bug reports from the available data, compare episodes and help. Lastly, if an issue has just been fixed, Eclipse will advise you about the form that contains the information.

   - Advantages of Eclipse:

Debugging - The debugger feature allows coders to troubleshoot the code by executing it step by step to see how the factors evolve. This is a major reason why it is a leading Android app development tool. It is great to check for particular mistakes in detail while you face issues or explain something. 

Learning Curve - It is best to learn new things about the Eclipse platform. The Android development kit educates users or has a method for code development. You simply need to know where and how you need to set up or look for the results you are searching for.

Open Source - Eclipse is the best tool offering a great yet free and open-source model. There is no need to pay to use it and looks like it will stay the same for quite some time. It is one of the other major advantages of one of the preferred Android development tools, letting programmers utilize its tools to a great extent.

2. Android Studio

When choosing the right Android app development tool for development, Android Studio has always been in the top three positions in the list. It is an extremely powerful tool, providing recent features and plug-ins to build complicated apps. Google introduced Android Studio in 2013 and it has achieved widespread popularity among the developer community. Android Studio provides code altering, troubleshooting, and testing devices in a user-friendly interface. It is possible to download yet there is a huge and efficiently drawn network of engineers.

   - Features of Android Studio

Better Code Proofreader - The code manager that comes with this tool lets you write better code, work faster and is advantageous in code fulfilment and examination. Android Studio offers recommendations in a dropdown list where you need to press Tab to embed the code.

Responsive Emulator - The Android Emulator starts your apps quicker than an actual android device. It allows you to model and test any kind of app on multiple devices using an emulator. It significantly affects the time and cost of Android app development.  Similarly, you can make an assortment of equipment highlights. For instance, GPS area, movement sensors, and multiple inputs. 

C++ and NDK Support - Android Studio boosts C/C++ venture documents so you can manufacture JNI segments in your app. The IDE provides language structure featuring and refactoring to C/C++, and an LLDB-based debugger that allows you to troubleshoot Java and C/C++ code simultaneously. The construct features can implement CMake and NDK-based tools with no change and later include the common configurations to your Android development kit.

   - Advantages of Android Studio

Incredible Testing Tools - Android Studio provides a wide range of tools to check your Android apps with JUnit 4 and utilitarian UI test systems. It is possible to create a UI test code by recording your cooperation with the app on a gadget or emulator. So, you can run live tests on an emulator, a device or in the Firebase Test Lab.

Influential and Adaptable - Android Studio provides computerization, dependency on executives, and adjustable form designs. It is a powerful tool to develop major apps with multiple level modules. It is possible to design your undertaking to integrate facilitated libraries and characterize construct variations that include diverse code and assets, and apply different code contracting and application marking setups.

Cloud and Firebase Connectivity - The Firebase Assistant invites you to add your app to Firebase and include Analytics, Authentication, Notifications and more. It helps when you are working with devices for Google Cloud Platform like Google Cloud Endpoints and venture modules used for Google App Engine.

3. AVD Manager 

The Android Virtual Device (AVD) is an Android app development tool that can act as an Android device on your computer so you can test your app on a number of devices and Android API levels without having a mobile device. This emulator offers all the features of an actual Android device. It is possible to simulate incoming calls and text messages, provide the device location and simulate different network speeds, simulate rotation and other hardware sensors etc.

   - Features of AVD Manager

Quick Boot - The Quick Boot option allows you to continue your Android Emulator meeting in 6 seconds. Various Android app development tools do not have this feature, but the AVD manager offers it with no additional troubles. When you first start an AVD with the Android emulator, it simply plays a virus boot. The responses are quick and the Android developer tools are reestablished to the state at which you shut the emulator. There is no need for an additional setup once AVD chooses this by default.

Google Play Store - There are a number of app designers using Google Play Services, and it keeps up with the most recent Android Emulator framework pictures. Not all the Android app development tools provide this advantage of Google Play Store access. To manage this issue, AVD provides renditions of Android System Images that include the Play Store app. Additionally, you would be able to test start to finish, introduce, update, and buy streams with the Google Play Store. 

CTS Compatibility - With the arrival of the Android developer tools, AVD confirms that the Android Emulator is designed for your app advancement needs, right from testing in reverse similarity with Android KitKat to coordinating the most recent APIs of the designer review. To extend item quality of emulator framework pictures, this tool is the last Android System Image from Android Nougat and higher against the Android Compatibility Test Suite. CTS is a testing suite that official Android devices must pass.

   - Advantages of AVD Manager

Enhanced Execution - AVD constantly provides the advantage of running the emulator on your Android development tools and machine. With the latest adaptations of the Android Emulator, it designates RAM on request, rather than sticking the memory to the max RAM size in your AVD.

Support and Compatibility - Starting with API frameworks, it is possible to make an AVD that links with a virtual cell array and a virtual Wi-Fi point. This Android app development tool is compatible with every important API to be included in the applications. When using a Google Play framework image, you can cast a screen and sound substance to Chromecast gadgets on a similar Wi-Fi connection.

Easy to use -  App performance testing is organized to see that associations are smooth and the app uses device assets in sensible imperatives. To get the right results, you will need a proper proportion of the CPU and design capabilities of the objective device.

4. Android SDK

Android SDK is one of the most commonly used Android app development tools used to build a wide number of apps. This also includes an IDE with multiple features to write, optimize, and test codebases to develop mobile apps on Android.  This Android development tool also offers a range of tools needed to develop any kind of app and confirms that the process is smooth. Irrespective of whether you create an app using Java, Kotlin or C#, you will require the SDK to run on any Android device.

   - Features of Android SDK

Compatible APIs - It is easier to shift from the Google Maps Android API after the current discharge. There is another way of adding Android SDK in your app. The addition of APIs is required to optimize the behaviour and working of Android apps. This SDK provides access to every essential feature to get top-notch working of the application.

Availability of Offline Maps - Android SDK is useful as you can download the maps for 190+ countries in more than 60 languages. Along with other Android development tools, this feature is best for users when they are in low-network areas. The SDK can render tiles and guide objects inside various guide layers.

Debugger - This SDK has an excellent feature called the Android Debug Bridge (ADB) that assists developers to connect the app with the emulator and run while testing the modules. This debugger can monitor every time when the app is on the run using the emulator.

   - Advantages of Android SDK

Easy Customization - As Android is an open-source platform so SDK provides the option to customize and optimize the apps without any issues. It provides the most extreme customization highlights to advanced groups. The Android OS also facilitates the production of flexible Android apps that can be coordinated in media devices. This improves the working of this Android App development tool. 

Versatile Development - With the development of Android SDK, Android has improved its adaptability and versatility. It includes the whole Android system including smartphones, tablets, wearable devices and Android TV. It builds Android apps with advanced technology like IoT, AR, and VR. 

Faster Deployment - Android apps have a faster enhancement cycle spanning a couple of hours. It provides a serious edge to organizations who want to advertise Minimal Time to Market (TTM) as the major benefit of this profound Android development tool.

5. Unity 3D

Unity 3D is one of the major Android app development tools used to develop high-quality games for Android OS. It comes with a coordinated advancement condition to build 2D and 3D games with predictable illustrations, better format, natural structure, and improved interactivity. It is used to build fascinating games for smartphones, computer games etc. The latest upgrades in Unity 3D make it possible to develop cross-platform games too.

   - Features of Unity 3D

Diversity of Scenes - A scene is an opportunity where you can move venture resources and master them to create exciting levels and game screens. Unity 3D eases the process of viewing applications in multiple scenes. Though the Scene board is great for mastering your scene’s advantages in 3D, the Hierarchy is the place where you will invest a majority of your time and energy sorting your scenes and keeping them clean.

Social Media Integration - Unity 3D provides the opportunity to include social media SDKs and support all types of website integrity. This enhances the chances of bringing users to play the game while choosing the multiplayer option. By leveraging these tools, Unity enables developers to integrate various options to join or create networks in the game.

Activity Inspection Screens - It allows designers to assess and examine the editable properties of the desired object. As different item types have different arrangements with different formats and substances. For example, when you choose an Asset from the undertaking window, the auditor window will display accessible data about the benefit along with editable properties which can be changed.

   - Advantages of Unity3D

Professional Editor - Unity3D has a great manager which is an all-inclusive tool. It is built with highlights and is extremely adaptable. There are some great features like Play Mode, Timeline narrating tools, real-time global illumination, advanced memory profiling, retargetable movements and a lot of adapting features can assist you in your game development process.

Adaptable Analytics - It makes sense for you to use Unity 3D in the examination which you can discover efficiently in the editorial manager. Using the Android app tool’s analytics, you can figure out irreplaceable parts of knowledge about your game. It provides you with the data that can be used to change the present interaction and provide an engaging encounter for the players. 

Hybrid Environment - It is one of the best ways to use Unity3D as there is no restriction at any stage. The games you develop can be rendered to be used on more than 25 stages across portable, support, work area, TV, AR, VR etc.

Conclusion:

In this post, we have covered all the most important Android app development tools that can assist you to develop a unique yet dynamic application. By leveraging their core features, Android app developers can taste success using impeccable designs and features. Team Nimblechapps has core expertise in the above tools and have delivered some path-breaking apps. If you are looking to be the industry leader with your Android app, you can get in touch with us now. We would advise you to use this post efficiently, and if you have any questions or feedback, we would be happy to hear from you.

Web applications are undoubtedly displacing traditional desktop applications. They are simpler to use, easy to update, and are not bound to a single device. Though users are slowly moving from browser-based applications to mobile applications, the demand for complex and refined applications is already large and growing. If you are looking for app development, you must have heard that there are two primary design patterns for web applications: multi-page application (MPA) and single-page application (SPA). Now, both models have their advantages and disadvantages. To decide which one to choose, it is best to follow a content-first approach that focuses on the importance of choosing your application content before anything else. It is because the content is the primary reason for which the users will use your application.

 

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Single Page Applications (SPA) is an ideal choice for your business if you plan to build an engaging and seamless user experience. Successful businesses are an indication that being customer-focused is the only way to grow a business. The constantly reducing attention span of users is pushing businesses to find newer and enhanced ways of offering seamless experiences to their customers. In this article, we will evaluate all aspects of a single page application, the advantages and disadvantages and how it is valuable for a business.

What is a Single Page Application?

A Single Page Application is a single page that consistently interacts with the user by dynamically rewriting the current page rather than loading the entire page from a server. Some of the most popular single-page applications include Facebook, Gmail, Twitter etc. The idea is to have faster transitions that can make the site feel more like an inbuilt app.

In a Single Page Application, all the necessary HTML, JavaScript and CSS code is either recovered by the browser or resources loaded and included with the pages as required. It is generally a response to the user’s actions.

The page doesn’t refresh at any point during the process and doesn’t transfer the control to an alternative page, though HTML5 history API or the location hash can be used to provide navigability and perception of distinct logical pages in the web app.

Now, the question is, ‘Do you need a web application or website?’. So, if you run a small business, you simply need a boutique website that displays your brand. If you have a thriving business, it is best to have a custom website to display your products or services to your customers.

Advantages of using Single Page Applications:

Now, let us take a look at some of the benefits of a single page application.

1. Speedy and Responsive

As Single Page Applications do not update the whole webpage but only the necessary content, they considerably increase the website’s speed. Most resources are loaded once through the lifespan of an application. Just the data is transmitted back and forth. It is a great benefit, and as per Google research, if a web page takes more than 200 milliseconds to load it can include a potentially high impact on business and sales.

2. Powerful Caching

A Single Page Application can cache any local data efficiently. This particular app sends a single request to a server and then stores all the data it receives. Then it can use this data and work even offline. If a user doesn’t have access to fast internet, local data can be synced with the server when the connection permits.

3. Linear User Experience

Single Page Applications offer users a standard linear experience. These web apps have a clear beginning, middle and end. The web application offers an excellent interactive experience using parallax scrolling and great transitions and effects to present the complete customer journey.

4. Debugging with Chrome

It is simple to debug a SPA with Chrome as these apps are built on frameworks like React and AngularJS. These frameworks have their own Chrome developer tools that allow easier debugging than with MPAs. Moreover, single-page applications enable you to monitor network operations and investigate page elements and data linked with them. However, with these benefits, single-page apps have some disadvantages that you should think about.

Disadvantages of using Single-Page Applications:

Apart from all the major advantages of SPAs, they have some disadvantages too that you must think about.

1. SEO Optimization

Some people think that SPAs offer SEO optimization. Single-page apps work on JavaScript and download data on request from the client-side. The URL doesn’t actually change and various pages have their unique URL addresses. It is difficult to optimize these websites for search engines as most pages cannot be scanned by search bots. Google launched a new plan to enhance single-page app SEO optimization. Google is now open to index dynamic web pages. However, developers need to ensure that their JavaScript files can be indexed by Google. They also need to verify that a website uses HTML5 mode in the URL scheme.

2. Browser History

A single page application doesn’t save visitors’ jumps between two states. It means when users click the back button, they will not go back. A browser only transfers the users to the previous page, not to the previous state in an app. To solve this issue, there is an HTML History API with which developers can equip their SPA frameworks. The History API provides developers access to browser navigation history via JavaScript.

3. Security Issues

Single-page applications are not more immune to cross-site scripting attacks than multi-page applications. Using XSS, hackers can inject client-side scripts into web apps. One security issue is the vulnerability of sensitive data. The entire SPA is not typically visible in the browser, which can offer a false sense of security. Another reason that SPAs can be insecure is missing access control at the functional level. As programmers move features and logic off the server and out to the client, it is easy to offer a client access to functions that they should not be permitted to use.

What is a Multi-Page Application?

A multi-page application (MPA) is an application with more than one page. It works in a conventional way, needing the application to reload completely every single time a user interacts with it. Multi-page applications usually tend to have large data and complex architecture. The pages in multi-page applications typically consist of static content and links to other internal pages. This is the reason why MPAs are complicated and have a multi-layered user interface. It is possible to develop a multi-page application using HTML and CSS. Though, various developers choose to use JavaScript and jQuery to enhance their app performance. As a matter of fact, almost all major eCommerce apps are multi-page applications.

Advantages of using Multi-page applications

Multi-page applications have been around for a long time. It offers great advantages if your web application is built for a diverse audience.

1. Great for SEO

The primary benefit of a multi-page application is proper SEO optimization. In contrast to SPAs, you can allocate separate pages of your MPA to separate pieces of content. By doing so, each page can be optimized for a specific keyword. By including proper meta tags to these optimized pages, your web application can rank better on the search engines.

2. Easy to Scale

There are many constraints to adding new content or features to multi-page applications. You can include as many new pages to the application as you need to accommodate more content. Hence, MPAs are the perfect choice for custom web development if you are looking to include multiple features, products, or services for your business.

3. Works well with Google Analytics

Google Analytics creates separate reports for each page. With multi-page applications, you can use google analytics to pull insights about the pages of your app that are performing well. According to these insights, it is possible to make changes to the content of your web application to enhance its visibility and average time spent on the pages. Single-page apps have a single page and hence it is difficult to know which part of the app is not giving appropriate results.

4. Provides a Visual Map

There should be no confusion in single-page applications vs multi-page applications when you are looking to develop a large application. If you have decided to share a large amount of information through the web application, you need a structure that can organize it into different categories and classes. For instance, if you are looking to launch an eCommerce store, you cannot accommodate all the products on a single page.

Multi-page applications make it easier for users to search for what they are looking for. The tabs that you categorize your content in work like a visual map for the users to navigate without any issues.

Disadvantages of using Multi-Page Applications:

There are various limitations when it comes to building multi-page applications. The disadvantages of multi-page applications are some of the reasons why SPAs are highly regarded for projects.

1. Complicated Development and Testing

Front-end and back-end are tightly packed in multi-page applications. Development and testing in MPAs are highly time-consuming. Apart from that, making changes in the front end may need you to make changes in the back end. This will add more burden on the development and testing team.

2. Slower Performance

In multi-page applications, the browser needs to download all the app data every time a user interacts or moves to a different application. This impacts the speed and performance of multi-page applications.

3. Maintenance is Tricky

Developers need to maintain each page of a multi-page application differently. This can get much more complicated than maintaining a single-page application. Also, you need to secure each page separately which adds to the development complexity.

SPA v/s MPA:

As we have discussed in this article, both architectures have their advantages and disadvantages. To make the best choice, it is important to determine your goals first. Then figure out the features that your web app needs to have to meet those goals.

You can use a single-page application when:

  1. Brand storytelling is the primary objective of the web app.
  2. You wish to develop a smaller version of a larger app you want to develop.
  3. When your app doesn’t actually depend on SEO.

Multi-page applications are best for scalability and SEO friendliness and are important when:

  1. You need to display a large number of products, services or features.
  2. Your application success depends on search engine rankings.
  3. You wish to cater to a diverse audience with multiple requirements and preferences.

Conclusion:

It is crucial to follow a holistic approach to choosing between single-page apps and multi-page apps. Figuring out which approach to choose is difficult as you need a thorough understanding of both. It is important to weigh the pros and cons of each architecture and your business requirements. This is where you would need the expertise and skills of a skilled software development company. We have good experience in offering optimized solutions for web applications using both SPAs and MPAs. If you have any questions regarding SPAs and MPAs, get in touch with us or leave a comment below.

E-Commerce has redefined the retail sector with each passing year. It has transformed to make online shopping smoother to meet the changing buyer persona and needs during the COVID-19 pandemic. Frequent travel restrictions and retail restrictions drove the consumer online. In fact, the largest retailers too had to go online and had to start selling directly to the consumers. Companies have to evolve too and ask their web designers to step up by improving their skills. 

As you think about WordPress plugins for an online store, WooCommerce clearly has a bigger market share than its competitors. More than 90% of e-commerce websites have been built with WordPress using WooCommerce. WooCommerce is a free plugin used for WordPress websites. It is flexible and provides various options for store owners and developers. The Website design services offered by Nimblechapps use WordPress exclusively and choose WooCommerce over other plugins like Shopify for e-Commerce stores. WooCommerce is a plugin behind upcoming e-commerce trends you will witness in 2022. 

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How Website Design and Development Outsourcing is Beneficial?

Let us now discuss the most prominent advantages of website design and development outsourcing. 

1. Reduced Cost

This one is everyone’s favourite. In most instances, if you plan to outsource your website project you will reduce your cost significantly. Hiring an expert or website development services provider for three months as a contractor will cost you way less than hiring a full-time developer/designer. By doing so, you also prevent long-term liability and tax implications, insurance etc that comes with hiring a full-time employee.

2. Risk Management

Risks are reduced significantly as the web development agency will have abundant knowledge and experience on similar projects. You will hire them only once you see their track record. Not only will they have a more similar experience, but they will be better at handling the risks involved in handling tasks related to upgrades and security management.

3. Work with Experts

Outsourcing projects to experts is a definite way to get high-quality work. For instance, if you hire a professional web designer, he will offer you a date rate for the time it takes him to complete the task. Now, that rate might be more than what you are currently paying, the professional designer will be able to deliver a better product. That is the beauty of working with experts. You do not have to worry about spoon-feeding your requirements to get a job done. 

4. Saves Time

You can literally save hundreds of hours by outsourcing your design and development. When you want to hire a full-time resource, you will have to go through the hard work of scouting, recruiting and training the resource. On the other hand, a contractor can literally start working on any project at a given time. In the end, it is a win-win situation for both you and the freelancer/agency. This is because you get your work done quickly and efficiently. 

5. Spoilt by Choice

It is good to focus on the benefits that come with outsourcing when compared to the in-house talent. In this case, you are not restricted to a few employees that you have hired. You can simply outsource your project to anyone in the world. Till now, it was difficult to find a web designer in Australia who has 20 hours free next week and exclusively works with food and beverages. It is now possible to find that person in just a few clicks. 

Upcoming Website Design & Development trends  in 2022:

As we have seen the benefits of outsourcing web design and development of your e-commerce website, now we look at the upcoming trends in 2022.

1. Improved Mobile Shopping Experience

Interestingly, 34% of e-commerce sales around the world in 2017 were from mobile. If we compare it with the data from 2021, 54% of e-commerce sales are coming from mobile devices. This means e-commerce stores must be mobile-responsive, so they look and work well on any device. Load time is a critical factor when it comes to mobile. Users might lose patience with an unresponsive page that refuses to load on their mobile. But, there are hundreds of mobile-friendly WooCommerce themes to choose from. Some of the most popular themes are:

  1. Woostroid - Woostroid is a popular, fast-loading mobile eCommerce theme that offers an ideal mobile-friendly buying experience.
  2. KALLYAS - This particular theme enables you to build a responsive eCommerce store.
  3. Flatsome - It is one of the best-selling WooCommerce themes. You can use the drag and drop builder to develop a beautiful, responsive eCommerce store that works well on mobile devices.

2. Better Product Pages

In the last few years, we witnessed a flourish of video, virtual reality and visual content. Revamped technology and faster internet speeds made it quite easier for web designers to add this type of content to their websites. It is ideal for eCommerce, as it means better product pages that can display a video to show your product. WooCommerce even provides a 360-degree Image, which enables users to view your products at a dynamic 360-degree angle. It is a bright start for VR startups focused on eCommerce. Hence, you can expect more features to be included in WooCommerce in 2022.

Apart from video, expect more detailed descriptions on product pages. Though the brief text is used on web pages, product descriptions may vary. It is better to include more information on product pages. This is the perfect chance to add your top keywords and phrases to boost SEO.

3. Customized Shopping Experience

Artificial Intelligence will definitely offer a personalized customer experience, this technology builds a better shopping experience. Customizing a shopping experience is more than calling your customer by their name. Knowing their location, language, and shopping preferences enable you to show them local events or offers that are relevant to them. WooCommerce provides a number of features to help you offer a custom shopping experience for your customers:

  • MultilingualPress - It is now possible to speak your customer’s language with MultilingualPress. If your eCommerce store goes global, translating your product pages is crucial to increasing conversions.
  • WooCommerce Extra Product Options - The WooCommerce Extra Product Options Extension provides you with the ability to create forms with logic so that consumers can simply customize products to their needs.
  • WooCommerce Darwin Pricing Integration - Include geo-targeted coupon codes and tracking codes using the WooCommerce Darwin Pricing Integration plugin.

4. More Interfaces for Customer Service

Chatbots are widely popular on e-commerce websites. Artificial intelligence and machine learning are doing great when it comes to customer service. Chatbots are present 24*7 and can tackle simple questions regarding the products/company. Chatbots can get smarter using machine learning as they understand more about their preferences. WooCommerce is way ahead than its competitors in this aspect. You can use a number of different chatbot plugins that work with WooCommerce like:

  • WooWBot - The WooWBot is an independent chatbot shop assistant that doesn’t need a third-party service integration.
  • Facebook Messenger for WooCommerce - Messenger tops the chart when it comes to chatbot integrations. You can use BotMaker to easily integrate with your WooCommerce store.
  • Omise - It is one more integration that integrates Facebook Messenger with your eCommerce store. 

5. Distinct E-Commerce Websites

It is always vital to be different and stand out in tough competition. This is more important in the world of e-commerce. Making your website attractive and user-friendly can create a long-lasting impression on your potential customers. Nowadays, trends like using high saturation, minimalistic design, and dynamic colours can help you get the design that provides an engaging look and feel to your customers. 

Final Word:

With everything that we have discussed in this post, it is true that there are multiple aspects to develop a website other than coding. It also needs elements of graphic design, copywriting, and UX design. Having said that, the design and development of your website is important. If you are going to outsource your project to a web development company, you should consider a few things to ensure that your project is free of bugs. Every business is different, with different needs that need to be prioritized. Hence, if you follow this guide, you will make the best decision for your business in 2022 and beyond. Let us know what you think about website design and development trends to grow your e-commerce business. 

Digital transformation has allowed all small businesses or corporations to generate data at every touchpoint. From customer data to marketing automation, businesses need to store data in an organized and secure way. 91% of businesses are using CRM and databases to collect their data for later use. Interestingly, the mobile CRM and database market rose to 11% in 2019 and is now worth more than USD 15 billion. It is crucial that you select the right tool that works best for your business. 

A database is a collection of organized information stored on a particular computer system. Over the decades, developers and business owners have shared their love and appreciation for the DBMS as it significantly reduces data redundancy and stores data effectively. To help make the right decision in terms of choosing a DBMS, we have reviewed and listed the best database software that will be highly successful in 2022.

What is a Database Management System and How is it useful?

 

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A Database Management System (DBMS) is a tool that helps businesses optimize, manage, store, and retrieve data from main databases. The impressive user interface is a systematic approach to handle large amounts of data workloads in an efficient and timely manner. 

The fundamental structure of a DBMS is dependent on the core elements; data, database schema and database engine. The schema is necessary for a logical structure and the engine assures data accessibility and can be modified by users. 

It is possible to store your database information using apps. So, think of DBMS as a bridge between your primary database and application programs. Moreover, database management software provides you with the scalability and modification options to recover, comply, or monitor business operations.

DBMS is a centralized process that enables multiple users to access data irrespective of different geographical locations. Apart from that, DBMS can limit the data usage and functionality of each user. There are various types of database software. The DBMS offers users the freedom and convenience to store logical or physical data. Also, users do not have to be worried about the structural changes nor the physical data location. For example, Application Programming Interface (API) doesn’t require the developer to make manual changes. Rather, it automatically makes changes in the database. 

Top-15 Database Management System Softwares in 2022

Irrespective of the size and nature of your business, it is important to look for a DBMS with multiple database options. Here are 15 of the top database management software that can assist your business with productivity and reliability.

1. Improvado

Improvado plays an integral role in data aggregation for small and large businesses. The software includes hundreds of integrations like BigQuery, Google Ads, Excel etc. There is a robust reporting mechanism and an intuitive dashboard too. Moreover, data visualization and import compatibility can bring your marketing efforts in a single place.

Other than its structural design, the tool cuts down the added cost of hiring developers. You do not need to be a SQL expert to understand the implementation of Improvado. Apart from that, this DBMS enables users to get instant APIs connection and access automated data. 

- Advantages: 

  • Flexibility to duplicate and migrate data instantaneously
  • Metrics comparison to make important business decisions.
  • Data integration amidst live connection on a dedicated server.
  • Ongoing support from informative employees.
  • Clear database documentation
  • Good navigation control

- Disadvantages:

  • The data reverses the latest entries amidst analytical comparison.

Now, if you are looking to get the most out of Improvado, the Business offer at $100 per month is the best for you. Though, small businesses with a smaller budget can get custom prices with the Enterprise option. You can contact them to schedule a demo to understand the software better. 

2. Microsoft SQL Server

Microsoft SQL Server is one of the best DBMS in the market. As it is a free tool, it definitely attracts a large audience. The custom-based graphical interface has saved a lot of time for years. The diagrams you can create with this software can be seamlessly added to a new project.

The Object Explorer feature allows users to view the tables created. Other than that, the Template Explorer is a bundle of script objects that can be used to identify various names in the database system. Additionally, the SQL server creates particular containers that enable users to merge views and scripts of a linked group or object.

- Advantages:

  • Easy to set up a new database server from scratch.
  • Creates multiple designs, tables etc without syntax.
  • Handles complex queries and seamless integration with other programs.
  • Creates advanced queries through Developer Network.

- Disadvantages:

  • The lightweight package is not user-friendly.
  • Long queries take longer than the calculated time to execute.
  • Data maintenance is an issue.
  • A new firewall system is required.

The Express and Developer variants are free and perfect for personal use. The 2016 version is priced at $931 for a Standard version which is the same for the 2017 and 2019 versions. 

3. PostgreSQL

This open-source DBMS software is popular due to its smart configuration and indexing options. PostgreSQL is perfect if your daily business activities need you to import or export data.

Currently, PostgreSQL supports Python and JSON programming languages. Though it is a relational database solution, users are free to create NoSQL databases. The open-source community has also created a wide range of plug-ins to boost software functionality.

- Advantages:

  • Easy storage and management of large data.
  • Secure data processing.
  • Easy installation on Linux and Windows OS.
  • Access to tutorials and learning material.
  • Suitable for businesses that deal in large amounts of data.

- Disadvantages:

  • Native interface limits data manipulation.
  • Advanced tool is not suitable for small databases.
  • Installation and configuration is time-consuming.

4. My SQL

My SQL is a fast data processing software with exceptional features. The software is designed to increase the security and scalability of your databases. A cost-effective tool provides technical support and mitigates potential risks. Moreover, high-volume businesses can leverage complex SQL apps.

- Advantages:

  • The latest version has better data recovery options.
  • Easy to learn the features for a non-technical user.
  • It is an open-source tool so can be customized.
  • Ideal for small businesses and entrepreneurs due to the low-cost structure.
  • Compatible with industry standards.
  • The data development process is adjustable.

- Disadvantages:

  • Queries get stuck after a refresh or restart.
  • Overdependence on third-party add-ons.
  • Data operations are complex in Linux.

MySQL Standard, Enterprise, and Cluster versions are priced at $2,000, $5,000 and $10,000 respectively. 

5. Amazon RDS

Amazon RDS is one of the most reliable DBMS software. It comes with a secured connection and backs up your data through an inbuilt feature. Moreover, it can resize your database activities.

- Advantages:

  • You can process the heavy workloads in a single database.
  • As a user, you pay for the used resources.
  • It enables you to access MySQL, Oracle or Microsoft SQL databases.
  • Ideal for developers looking for flexibility and scalable storage options.

- Disadvantages:

  • There are only a few auto-scaling options.
  • No physical server to check logs.

Users can try Amazon RDS and there is no minimum requirement to use the software. It is complicated but you can simply calculate it with AWS Simple Monthly Calculator.

6. Razor SQL

RazorSQL is an extremely popular database management tool. It enables users to check schemas, tables, unidentified keys, indexes, and columns. It is possible to create, update or delete SQL statements as per your requirements. The tool comes with flexible import options and data files.

Currently, RazorSQL supports more than twenty programming languages. It can compare the results and queries through multiple databases. Additionally, the software doesn’t require added manual configuration.

- Advantages:

  • Automatic selection and copy feature for various types of data.
  • Users can create custom templates for projects.

- Disadvantages:

  • Installation and configuration is a lengthy process.
  • Only developers can use the advanced features.

The current price for RazorSQL is $99.95 per year.

7. Oracle RDBMS

The latest version of this software includes larger databases, takes less space, is secure and processes data. It is one of the most efficient object-relational database tools. You can use the Oracle RDBMS software on a PC or a high-powered supercomputer. The active designs trigger a referential system within the tool.

- Advantages:

  • It is possible to create segments to have better administrative control over your data.
  • Seamless transactional process and data security.

- Disadvantages:

  • The price is too high for small businesses.
  • Client apps are automatically plugged in.

The price of this software can vary depending on the type of business and your current requirements. Hence, you will have to contact Oracle’s customer support to get information on pricing.

8. SQL Developer

The open-source software is loved by developers as it is easy to design, develop, and perform other database management activities. The best feature of SQL Developer is that it takes less time to execute multiple queries. Hence, users generate queries in numerous formats like PDF, HTML, XML, or Excel.

- Advantages:

  • Easy data management in Oracle Database.
  • SQL Developer can run end-to-end database apps.
  • You can shift your database solution to third-party databases to Oracle.

- Disadvantages:

  • Automation of an operating system often shifts database queries.

The SQL Developer software is free to use and download for all users and businesses. 

9. Microsoft Access

The Microsoft software works only on Windows OS. It is an excellent tool to create custom databases in multiple formats as per your business requirements.. The affordable database management software is useful in the IT industry.

- Advantages:

  • Custom templates are perfect for adding web databases and tracking, reporting, or sharing with other users.
  • Users get to have full access to Suite Packages like Word, Excel, and Outlook.

- Disadvantages:

  • License extension to merge third-party tools is a lengthy process.

10. Informix

Informix is a DBMS software ideal for companies looking for parallel and multi-level data processing. The scalability makes it a perfect choice and it has great in-depth support.

- Advantages:

  • The Online Transactional Processing (OLTP) performance is impressive.
  • Flexibility to scale small systems to multi-layered distributed nodes.
  • It can merge relational databases in a time series.

- Disadvantages:

  • The Premium version is too expensive for small businesses.

The price of the software depends on the quantity of data you want to back up. 

11. EMS

The EMS software allows you to create distinct data analytical components. It has good vendor support that can support your database management activities. The software is designed to facilitate users who want to keep an eye on existing databases. 

- Advantages:

  • Easy maintenance is perfect for all businesses.
  • EMS works with all the SQL tools.
  • The execution of multiple SQL queries works on databases.

- Disadvantages:

  • Multi-user features are complex.
  • Slow at handling multiple databases at the same time.

The EMS software is free as of now.

12. Redis

Developers will be happy that this DBMS software is developed using ANSI C language, which means impressive speed across all operating systems. Also, the DBMS tool offers multiple data types like hashes, lists, and sets that can support high-performance queries. It consists of a data structure that can index bitmaps, hyper logs and streams. 

- Advantages:

  • The software is configured to replicate multiple databases.
  • It offers automatic data partitioning.

- Disadvantages:

  • On-disk transactions on multiple levels can be an issue for non-technical users.

The single version of the software is free to use. Though, we would suggest you use the enterprise version from RedisLabs to enhance scalability. 

13. IBM DB2

The latest version of IBM DB2 is faster than other software. Moreover, the DBMS software backs most data science languages to handle simple or complex queries. Interestingly, users like this tool due to its ease of installation and setup to store a large amount of data instantly. 

- Advantages:

  • It provides AI capabilities created to manage and structure complicated data.
  • It works well with private and cloud environments.

- Disadvantages:

  • The functionality is complex for a non-technical user.

The community version of the software is free. However, the Standard version is priced at $1,850 and the Advanced version is $7,800 for 90 days. 

14. Teradata

Teradata is one of the first and original DBMS tools. It has an impressive processing speed to export and import data. Along with real-time processing, it can share large databases in an instant. The data analytics of the DBMS tool is known to render enterprise-level business operation activities.

- Advantages:

  • Neatly designed permission controls to track and collect data.
  • Integrated data storage through multiple data formats.

- Disadvantages:

  • The software lags due to third-party tools.

The cost of Teradata software depends on workload profiles. Having said that, the package comes with subscription-based licensing, portability options and data risk management.

15. SQLite

SQLite is built for small and medium businesses. The light structure and layout design assist users store and managing data easily. The SQL engine is reliant and self-contained. Also, the DBMS program is available on multiple mobile applications.

- Advantages:

  • Takes less time and space to set up.
  • Stable and compatible file format that can run data on multiple platforms.

- Disadvantages:

  • The database files shifted as containers take time to reach another system.

SQLite’s latest version is free to download for single users and businesses.

Conclusion:

Whether you are a non-technical user or a highly experienced programmer, the main focus should be to choose the DBMS mentioned above should depend on monitoring and performance generation. Moreover, check the flexibility of the program to add users. Finally, the user should be the main person to choose your database management system tool. What do you think about these DBMS software for 2022? Let us know in the comments below. If you have any questions, please feel free to contact Nimblechapps for more information.

The use of social media has grown exponentially in recent years, as per Pew Research. Brands are catering to a wider range of consumers, including the younger generations who have not been exposed to marketing before. Identifying what echoes with each generation and using those insights to devise content strategies will be key for brands to increase their revenue and strengthen their brand equity in 2022. 

Due to increasing demand for e-commerce, brands are making it their number one priority across verticals. The digital marketing trends for 2021 are based on two defining factors, but with diverse concepts. The main idea is humanization, confronting real issues and creating content to match the individual. The other is mechanical and technical improvisation, working on the secondary aspects like SEO and how you work on campaign details that are not known to your target audience. 

In this post, we will discuss the digital marketing trends of 2022 to give you a push in your marketing efforts. So you are free to use the marketing trends when you are creating your custom digital marketing strategies in 2022 and beyond. 

Current Scenario of Digital Marketing in the Marketing Industry:

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Digital marketing is one of the most popular topics currently. Five years ago, AI seemed like an elusive future, and now AI is common in the marketing industry. It is now possible to use AI to automate your ad buying, which enables you to narrow down your audiences. Conversational marketing facilitates a one-to-one conversation between customers and digital marketers. Voice search and smart speakers have changed the way people used to search and it is imperative to optimize your content for voice searches to create new opportunities.

The advent of browser push notifications, AB Testing, interactive content, video content and more have evolved digital marketing. Marketing professionals find new ways to efficiently target their audience which is the main reason for the growth of the digital marketing industry. If you are in one of the digital marketing services, your professional growth will depend on your skills. It is crucial to move ahead with the industry and update yourself to be successful. In marketing, the day you stop learning is the day you stop growing and start getting stagnant in a dynamic industry. 

Factors that will affect Digital marketing in Future:

Let us now check out the factors that will affect digital marketing in future.

1. Complex Consumer Purchases

Consumers use different types of media for buying decisions from YouTube to Instagram. It is becoming difficult to segregate them in a single box like it used to be. The usual categories like high end/low end or mainstream are slowly vanishing. It is now difficult to categorize people into a single box. A single consumer can now easily buy a high-end product and a low-end product at the same time. Users choose which products to purchase with an unbalanced mix of impulse and rationale. Brands need to keep this into account as there is no one-size-fits-all scenario anymore.

2. Rise in Personalization

Thanks to social media, most brands now offer custom products and designs. This trend is growing and reaching a number of industries including technology and healthcare. Doctors have been treating the patients in the same way but with a touch of personalization in terms of age, sex, medical history. We think many other industries are going to follow this trend.

3. Mobile Communications

There have been rumours about WhatsApp giving Facebook its users’ contact details to provide targeted ads. Agreed that getting a message about your favourite product may seem scary, so is telemarketing and that is still prevalent. Watch out for brands to communicate with customers through their mobile devices. 

4. Accurate Metrics

Till now, identifying and measuring the impact of their strategy has been difficult for marketers. Now, there are various ways to measure online activity including likes and comments on Facebook, clicks on blogs, views on YouTube videos and more. Recently Facebook was put in a spot of bothering about amplifying data about how many videos were viewed on their platform. Due to this many advertisers spent a lot of money on the platform thinking they are getting a good ROI from their campaigns. Measurement will never be accurate but the idea is to keep the error rates as low as possible. It is not possible to see who checks an ad and pulls out their credit card to buy a specific product. This will be a dream come true for marketers. 

2022 Digital Marketing Predictions Every Online Marketing Agency Should be Prepared for:

Now we will take a look at the digital marketing predictions every digital marketing agency should be ready to use in their marketing campaigns in 2022.

1. Use of AI in Digital Marketing

Artificial Intelligence is used by businesses across all industries like retail, banking etc. AI is being touted as one of the most efficient tools for marketing. It not only automates repetitive tasks like reporting on website traffic but can also recommend keywords to optimize a company’s organic search ranking. Moreover, it helps to predict what users are like to purchase in the future depending on their prior purchases and browsing history.

By 2022, it will be crucial to leverage AI with SEO and other digital marketing strategies if you want to rank higher on search engines. AI is changing the way digital marketers approach marketing and businesses should consider making the most of this technology too.

2. Use of Chatbots and Voice Assistants

Digital voice assistants like Alexa, Siri and Google Assistant are becoming popular amongst consumers. According to industry experts, the market value of voice-based shopping will be 40 billion by 2022, and consumer spending via voice assistants will reach up to 18%. Most businesses have started using Chatbots to help streamline customer service needs for effective customer handling on social media channels, email marketing and other digital channels.

Chatbots are perfect to respond to customer queries with little to no human interaction from the brand. Chatbot responses are generally powered by Artificial Intelligence (AI) which provides the chatbot with an actual personality. This makes it fun for customers to interact with companies using chatbots as opposed to communicating through social media. Chatbots are the perfect option to offer customers a customized and enjoyable experience so they will want to interact more with your brand. In 2022, most brands will need to include chatbots in their digital marketing strategy to improve customer interactions and take it to the next level. 

3. Mobile-First Approach

As more users are now using smartphones and tablets rather than desktops, brands need to build mobile-friendly content that will rank higher in search engines. Mobile marketing strategies start with optimizing your website’s design so that it automatically adapts for smaller screens or builds a separate app with your business information to be downloaded on mobile devices and tablets.

It is a necessity to use a mobile responsive design for your website or app that will enable users with any device to easily access your website. AMP or accelerated mobile pages is the perfect solution that makes content load faster on mobile devices. If you trust in our judgement, mobile-first marketing will be the most important trend for businesses in 2022.

4. Omni-Channel Marketing

Customer engagement today can be a lot different than it was ten years ago. Today, there are multiple channels to interact with your customers and you do not need to rely on websites and cold-calling. Omni-channel marketing can involve building a blog, website, social media, and WhatsApp presence along with hosting events or trade fairs. 

It is not enough for businesses to prioritize just a single channel. They need a unified approach that will enable them to craft content for each channel while maintaining their brand voice. In 2022, brands need to build a strong customer base by using multiple channels for marketing and communication. 

5. Marketing Automation

With advancing technology, marketing automation tools are getting more popular than ever. Marketing automation makes it possible for marketers to automate boring and repetitive tasks using a number of marketing channels.

Automated tasks are saving time compiling data, managing social media posts by prior scheduling. Also, it sends out email templates to users who have not opened your emails in the last few days. In 2022, marketing automation will be crucial for brands as it enables marketers to spend more time on strategic tasks.

Conclusion:

The digital marketing trends that we have mentioned above are not the only trends in marketing. But, these trends are a great starting point to plan your strategy for 2022. In 2021, most marketing agencies improve their results simply by shifting more resources to social media and local search. Moreover, they can create custom content for personalized and interactive content for their customers. These trends can help you take your traffic to the next level, generate more sales and improve your ROI. Apart from that, it can also help in customer retention which is more important than acquiring new customers today. Let us know what you think about the latest trends in digital marketing in 2022? What is your favourite digital marketing trend? We would love to know your thoughts in the comments section below. 

With the resurgence of thousands of mobile applications, if you get an out-of-the-box idea, there is a possibility that the app already exists on the play store. Some of these apps will be successful, while others will not. What do you think is the reason that some apps are more popular than others? It is possible that you name a few things which make an app popular, but the most important reason is user experience. 

User experience includes everything that impacts the perception and interaction of a user with a product or service. Mobile usability begins and ends with the user and hence it is critical for an app’s success. The difference between popular and unpopular apps is the quality of user experience. Without consideration of aspects like in-app behavior patterns and the psychology of the target audience, you would not be able to build a mobile product that creates a central goal or meet user expectations. 

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The user expectations have soared higher with the enhancement in technology. Users are typically looking for ease of use, faster load time, ability to accomplish a particular task by performing minimum actions etc. There is a thin line between building a good app and a great app that needs your attention. In this article, we are going to discuss some of the elements which provide a terrific user experience for mobile users. By using these strategies in your mobile app development lifecycle, you can provide an unmatchable user experience. 

Benefits of Custom Application Development in Future:

Here we will list down five advantages of custom application development as mentioned by our clients.

1. Task Automation

Custom application development improves the stakeholder’s life by automating boring and repetitive tasks. It can be done in two major ways.

1. Automatically moving data

Custom apps are not only for a custom interface or a custom experience. It is possible to develop an exceptional UI with out-of-the-box solutions. Actually, front-end design is generally great in these apps due to a good UI. For example, a shopping cart in an online retail store always means the same thing. Custom apps excel in their capability of taking your peculiar data and converting it into the formats you need it in. Data has to flow seamlessly between multiple systems to run effective business processes. The task has to be completed anyway, but a custom app can simplify it by automating the process rather than depend on manually exporting, converting and re-uploading it.

2. Automatically manage workflows -

A specific amount of time is required daily by employees working on projects and moving them to the next phase. For example, let’s assume that you need to email your line manager to inform him/her about a problem. The added manual step can be serious for your business efficiency:

 - You have to remember to send the email.

 - The manager must receive the email.

 - The manager must reply to the email. 

It might look like a minor inconvenience, however, these small issues can lead to major delays. 

2. Improve Collaboration

Most businesses have a highly complex system to serve customers. Gone are the days when there were different departments for each and every task. It led to reduced customer satisfaction as most of the time, there was a lack of communication and accountability between the departments. Companies need to be adaptive, using expertise from the functions to better serve the customers.

Content is a prime example of collaboration. A single blog post can involve different teams like marketing, freelancers, business executives, product, and sales etc. It proves collaboration is extremely important in this case. But custom solutions can be difficult for seamless integration. For successful collaboration, users need to work on a communication platform like instant messaging or email to assist them. There are certain ramifications in case of failure:

 - Some processes take longer than others and are prone to failure.

 - Systems are difficult to automate if there is a need at all.

 - Systems are sometimes difficult to scale.

 - Institutional memory ends up moving forward, rather than operations being independent of the people who built them. 

Apart from these ramifications, collaboration is a great option due to its spin-off advantages. 

For example, custom applications that link existing tech stacks allow the staff to spend more time doing what is important rather than moving data from one point to another. Moreover, easy collaboration makes working with other teams pleasurable, providing better results. It allows organizations to become agile and robust. Ideas travel faster and businesses can work on these ideas efficiently. 

3. Easy to Access the Data

For back-office tasks, a large amount of time and effort is required to gather data from different sources. Financial data is a primary example of this. For example, a CFO needs to collect financial data for the annual report. They might have to gather data from 5 different teams across the business. Asking for data, getting spreadsheets, and looking for particular figures takes time. Now, if this is an annual process, it is low on a company’s list of things to fix. But what if you are doing the process for weekly or monthly reports? There are dozens of processes that happen regularly that need data to be imported and transformed. A custom web application can help solve this problem.

Customization automates workflows so there is less chance of manual compilation. For example, a custom CMS might auto-generate a report that has all the information you are looking for in the monthly report. This level of detail simply doesn’t exist in out-of-the-box solutions. Hence, you can automate workflows that makeup business processes.

Secondly, you can start streamlining your business processes by offering users access to data and information in a format they can use effectively. Organizations track and store a large amount of data and produce a continuous flow of new content. Hence there are different tools to measure different types of data. For instance, Google Analytics track website data and CMS like WordPress to publish content. 

These tools provide streamlined access to data and the ability to create and publish content. But, most businesses have not figured out the value of these types of tools. It is possible to create a report automatically to accelerate your reporting workflows. However, with custom app development, you can easily enhance the business process.

4. Security

If you have a custom app, your data is more secure than if you are using an out-of-the-box solution. This is because you are not a major target. If your software is hacked, they get your data which is a major concern. But, if an out-of-the-box solution is hacked, they get all their clients’ data. How many hackers would be interested to break into your organization’s software? Not too many. That too when for the same amount of work and risk involved, they can get access to maybe 100 or 1,000s of companies. Having said that, the odds of your software being hacked is once or twice in a year. On the other hand, most solution providers are dealing with potentially hundreds of attacks daily. 

5. Leverage Technology Investment

Lastly, custom app development can help businesses leverage technology investment by making use of already existing tools. The issue with investing in new tools is that employees don’t want to use them. Adopting new technology is always a challenge. Even with an intuitive platform, there is always a learning curve for some users. Getting your employees fully up to speed is a long-time investment that has to be managed. When you develop a custom app, technology adoption is seamless:

 - Systems and interfaces work the way they are supposed to.

 - The style of work stays the same.

 - The tools look familiar so the UI matches their expectations.

Importance of custom application development for Better User-Experience:

Let us now focus on the importance of custom app development for an enhanced user experience. 

1. Enhanced Productivity

The idea behind custom app development is to be customer friendly. The main aim is to create products that seamlessly integrate the requirements and workflows of the business. If everything is built to cater to a particular organization, adjust the software to their existing demands and requirements rather than imposing a new solution.

A simple way to serve the user is to create intuitive menus, logically organize functions and use company-specific naming conventions. Getting into the user’s current know-how is a way to reduce errors and make them more productive. It also improves their acceptance of the software since it makes them feel more comfortable.

2. Learning Curve

If the app looks and feels user friendly, follows protocols and requirements, it can provide a better learning experience for the team. It can help you save time and costs on training and facilitating the straightforward implementation of the new software. This helps because most businesses are reluctant to software shifts because of the downtime caused by learning new software. 

3. Brand Recognition

Branding is an important aspect of internal and consumer software applications. For consumer software, for instance, a banking application, the UX dimension is the brand’s business card and part of customer service. A well-designed application works as a catalyst for customer loyalty. UX failure on the other hand means losing valuable customers.

For internal applications, UX can simply transmit the organization’s mindset to your staff. The logical organization of items will enhance their response times. For instance, a custom app for a call centre can suggest answers that follow the company’s tone of voice. 

4. Credibility

A custom application shows that the business cares about its clients and is devoted to offering employees the best tools to fulfil their job. These solutions can be expensive and take time to implement. However, once it is implemented, it shows the company’s commitment to fulfilling its business goals.

Customers pay a lot of attention to the details, and good UX can drive them to more sales. HubSpot shares that 97% of a customer’s decision is backed by the product’s experience. Now, as existing customers can be your brand ambassadors, it is important to impress them. 

5. Increased Sales

All the reasons above come down to offering a better tool for your staff and customers. The bottom line is always measured in sales. At the end of the day, your sales figure will show how efficient your product is. Good custom software with impeccable UX can reduce processing time for your customers, increase value for your shopping carts, offer more transactions for a retail banking app. 

Final Thoughts:

There are various benefits to custom app development. With complex internal systems and specialized organizations, customization is becoming a norm. However, custom doesn’t always necessarily mean expensive. By utilizing existing software and customizing solutions, you get various customization advantages without a considerable cost. For most businesses, it is about choosing a software hub and then customizing software applications. To maximize your software development, it is difficult to look past custom app development. Let us know if you have a custom app development requirement and Nimblechapps will be happy to provide you with a free quote.

Websites help you offer a strong digital presence and build a reliable identity in the target market. There are hundreds or thousands of companies providing the same products/services like yours. How will your target prospect decide that your organization is better than your competitors? The answer is a well-designed website. A dynamically designed website is the perfect solution to grow your market share by attracting potential customers. It is a 24x7 salesperson that interacts with your clients, customers, or prospective buyers. Users can understand your products/services, experience, contact details and more.

Website design and development is crucial but it may not be your core strength. To deliver a high-quality website, you need web design and web development experience. Or you can hire an agency that provides web design services

A custom web development company like Nimblechapps has a consistent workflow that provides efficiency in website development at a cost-effective rate. As a professional development company, we follow a dedicated website development process and we will share it with you. Our website development process is an extensive look into how we break a project into intuitive phases. 

The exact structure of our process has evolved over the years, which has brought us to the format in the infographic below. You do not need to necessarily follow the same process to achieve success. But, following a detailed process will provide you with better results in the long term. Let’s check our web design and development process in detail:

 

1. Discovery Phase

The most important part of any web design process is to figure out client requirements. All other steps are based on this particular step. If you falter at this step, chances are you won’t succeed in getting the software right. The aim of the website, the goals, the target audience - it is important to discuss these with the client to identify the requirements are crucial. In the initial parts of the requirement discussion,  try to organize as many meetings or calls as possible to get a clear picture of the requirements. Also, bear in mind, the more detailed this stage will be, the more precise the cost and time estimation will be. 

2. Simplified Requirement Document

Once your team gathers the requirements at a primary level, it needs to be documented. A good business analyst aims to identify the business requirements and then translate them into an SRD or BRD (Simplified or Business Requirement Document) that would be a starting point for the development process. 

SRD should always be precise, unambiguous and easy to understand. It is the bible that developers will go back to when they face any development issues. Hence, it must contain details and breakdowns where necessary. Try to include as many possible deliverables and constraints as possible.

This step helps provide a smooth website development process without exceeding cost and time constraints. The entire website development process must stick to this document and any new changes will need extra effort, in terms of time and money. 

3. Website Development Planning

Once you know what needs to be developed and have detailed documentation of the same, the next step is project planning. Before the coding starts, it is critical to identify the tasks and manage the allocation of resources. This step consists of:

  • Wireframing
  • Defining website architecture
  • Choosing the technical stack
  • Milestone bifurcation
  • Identifying resources and cost estimation

The primary step of planning must begin with wireframing and understanding the website architecture. It is crucial not to begin designing or developing a website without a wireframe and sitemap.

A Sitemap is a hierarchical list of all the website pages and it assists the development team to work. The designers and developers get a clear understanding of the structure and the total distribution of pages in the website. Without a sitemap, your website will be clearly unorganized and messy.

A wireframe is an ideal way to visualize website design at the structural level and is important to identify any usability issues. It also assists in visualizing the user journey and choosing suitable UI elements. Basically, it is the foundation of your website and if you have a weak foundation, your website will collapse sooner or later.

Project planning is based on everything needed for successful project completion. Project planning helps in the proper utilization of the resources and ensure that the time allocated for each phase is utilized properly.

4. Design Phase

Good design doesn’t mean how it looks, but how user friendly it is. Your website design is more important for conversions than you think. Once the wireframes and website architecture are sorted, the design team will start working on the visual elements.

In this phase, the design team starts working on the visual identity of the brand. It is possible to visualize how your website will look. The website layout, the screens, buttons, headers and footers, navigation, photos, videos, and other elements are included in this phase.

As mentioned above, the design team needs to keep the target audience in mind and design the website accordingly. The website layout has to be discussed with the client and customized according to their preferences. 

5. Development Phase

Once we have designed the UI, we need to start working on the development and convert your static webpage into a functional website. Basically, there are two parts to software development:

  • Front-end Development - It is also known as “client-side” development. It is something that the users see and interact with on the web browser. The primary factor here is user interaction. Essentially, the front-end developers do not design the website but are responsible for bringing the design to life. They use all the static elements and convert them into a dynamic website.
  • Back-end Development - This part of the website is not seen by the users. The backend communicates with the front-end and shares information so that users can work with the website features. The backend development team ensures that all the business logic and data storage is implemented. This step includes Database creation, API development and integration and Security checks.

6. Testing and Deployment Phase

A product should be thoroughly tested before deploying so that the production is not threatened by bugs. Hence, having a proper, streamlined testing process is important. A website must be thoroughly tested before making it live. 

Website development companies use various types of testing methods like User acceptance, Beta testing, Functional and Performance testing, White box or Black box testing. The idea is to get rid of bugs that might affect product quality.

Once you receive a green signal from the testing team, the code is sent to production. Ensure a re-test on production too. Always maintain a staging server backup so if there is any issue after deployment, the backup can be used to restore production.

At Nimblechapps, we carry out intensive testing after every milestone. If the bugs are identified early, it is easier to fix them rather than fixing these bugs when the whole website is live. It will help you reduce web development costs significantly. 

7. Maintenance

The web development process doesn’t complete with deployment. Maintenance has an integral role to play in the complete web development process. The aim of maintenance is to modify and updating software apps to correct bugs, enhance capabilities and include features to enhance system performance.

Any changes or modifications will be considered as a change request and will not come under free maintenance. However, bug fixes and patches will be included in this phase. Nimblechapps provides 60 days of free bug support. 

Content is as crucial as the look and feel of your website if not more. It drives search engine results, boosts traffic to your website and launches you as an industry leader. Today, the quality and quantity of content decide your ability to leverage content for better results. This is where you will need professional SEO services from Nimblechapps as we offer exceptional content writing services. SEO content is different from normal content as it is optimized for top results on search engines. Writing quality content for SEO needs an analytical point of view and empathy. It is important to find keywords with a high search volume and are searched for by the target audience. 

Content Optimization is the key to success for a digital marketing professional. Every digital marketing strategy starts with content writing and optimization. It is fair to say that content quality leads to a higher rank in the search engine page results (SERP). Hence, every content writer must bear in mind that there is more to SEO than keywords. In this article, we will discuss the basics of content optimization that makes a quality content. Following these tips will help you to embody the voice of your audience and answer their questions accordingly. 

How do I start SEO content writing?

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It is not always about the right keywords, but the answer is not that complicated. In this article, we will break down the parts which matter the most for an SEO copywriter. There is no secret to writing SEO-friendly content. Though, SEO copywriters often complicate the process and steer clear of their goal. The final goal is to help your clients make money. You must bear in mind that writing for search engines is different from copywriting for email or your social media. Follow this 4 step guide for SEO content writing:

  1. Use of primary keyword in the page title: This should be quite easy. If something is crucial, the title of your page must have the most important subject to indicate what the page is about. 
  2. Make use of the most critical keywords higher up in the content: SEO experiments display a great correlation between the rank and placement of keywords in the body of the article.
  3. Use a variety of keywords in your content: It is not possible to write an article with a single keyword and expect it to rank. Search engines need a variety of signals that show content relevancy. Hence, keyword variations are the best way to show Google how it should determine your content.
  4. Study competitors with quality content: It is the most suitable way to learn what Google is favoring. Take a look at the type of headers, word count, the use of bold and italics, the number of headers, images, videos etc. Try to tweak your content according to this study and you are good to go. 

So what is the best way to write terrific SEO content? It is best to understand what your users and search engines are looking for. This is an intuitive process as long as you identify a few key principles. 

Tips for SEO Engaging content in 2022:

Let us now take a look at some of the best tips to write engaging content in 2022 and beyond.

1. Keyword Research & Technical SEO

Before writing a blog post, it is crucial to identify a keyword that is searched for by your target audience. The content becomes SEO content only when it is optimized for a particular keyword/s. To find desirable keywords, it is important to identify your niche. Once the niche has been determined, it is best to compare your own offer with other brands (competitors).

When you undertake competitor analysis, you find high-quality keywords used by searchers who are your target audience. Lastly, you will get a list of high-quality keywords used by potential customers. 

2. Sub-Keywords

Once we have a primary keyword, you can move on to the next step. How do you write content which ranks in the top search results on Google? The easiest way is to take a close look at the top 10 results for your keyword. Google Suggest instantly provides more sub-keywords in the search bar. It is best to be attentive during this stage. Google makes use of these sub-keywords to let us know what challenges are faced for the primary keyword. The use of these keywords will determine your content, as explained in the following step. 

3. Assess Search Intent

Simply including keywords into texts is not enough to rank in Google. Simultaneously, you have to meet the search intent for content. It means you have to answer those questions that users link with the identified keyword. The sub-keyword extracted from Google Suggest provides the first direction for our text. It should definitely be included in your post. When researching the top results on Google, it is critical to pay attention to the form in which the content is written. Once that is done, you can compare the results from the search. 

The headline always reveals what the content is about. The three results for the keyword usually include references to the time of year, places to visit and general advice. Also, Google Suggest already informed the search intent at the beginning.

4. Prepare an Outline

Preparing an outline means doing keyword analysis and content research simultaneously. It is crucial to outline the blog post in advance. As when you start writing, the structure will help you stick to those points. According to our knowledge, a majority of informative blog posts on the internet follow a similar pattern. You can use a template to structure your content. 

As we discussed above, every SEO blog post has one or more focus keywords. A good blog post generally focuses on these keywords and builds everything around it. Every SEO post typically answers three basic questions: What? Why? And How To? It is important to use heading and subheadings to create a neat structure. Once the framework is set, you can start the actual work of writing your blog post.

5. Write a Draft

Thanks to our previous efforts, we don’t begin from scratch on a white page during the initial draft. You will now have access to the keywords and outline in front of you. It is easy to understand where the text will go, now it is time to fill it with content. The good thing about the first draft is that it doesn’t have to be perfect. It is an amalgamation of all the data that has been collected. The crucial part is that we start writing the SEO content from start to finish. You will get enough time to make changes to it at a later stage. 

The article will be composed of three parts: Introduction, body and conclusion. The introduction must be powerful enough to engage the reader and invite them to read more. The body will include the answer to the three questions. What is the “keyword”? Why is “keyword” important? And How to deal with “Keyword”? The conclusion part should be a fitting end to the article. Make sure you keep an eye on the introduction and close the loop in the Conclusion section. You can add links to your product/service pages in this section.

6. Revision

The first draft is ready and now it is time to revise it for any errors. Give at least one night before you start working on the revision. Then take time and go through the whole content step by step. You must check the following points:

  • Have I met the Search Intent? Go back to your initial research. Always ensure that the content answers the exact questions Google is asking related to the keyword.
  • Keyword Placement - As soon as the content is checked, recheck if you have included all the critical keywords. There are millions of blog posts on the world wide web that don't get ranked. The reason is that Google is not able to match the content against any crucial search queries. You can prevent this by adding the most important keywords in the text and headings. 
  • Spell Check - It takes time to build trust with your audience. It can be shattered quickly if they find random spelling mistakes. We use Grammarly to check our content for spelling and grammatical errors. 
  • Invest in an Editor - You have spent enough time researching and writing the content. It will always be difficult for you to find mistakes. It always helps to have another pair of eyes to review and edit the content to dish out quality SEO-friendly content. 

7. Write Descriptive Posts

SEO of content is not just limited to keywords and search intent. Search engines track the time a user spends on your website. The longer that person stays, the better it is for your search engine rankings. To provide a better flow, you must include images, videos and call-to-actions at frequent intervals. 

8. Work on Your Metas

Before you post your content for the world, it is important to define the Meta Title and Meta Description. Think about the following points:

  • Must use focus keyword once
  • The Meta Title should not exceed 70 characters
  • The Meta Description should not exceed 160 characters.
  • Numbers, questions etc. increase the CTR (Click-Through-Rate).

Once you define the meta title and meta description, it is time to post your content by hitting the Publish button. Congratulations on a successful blog post.

Conclusion:

Contemporary SEO content should look to please your target audience. Content that provides value to the readers will be successful for your brand. Google knows better about your target audience than you do. Google’s primary aim is to provide users with what they are looking for. If you can help the search engine, it will help you get to a higher ranking on the search engine. Writing good SEO content is an art and it needs patience and hard work. We at Nimblechapps, are not your everyday SEO company. Digital Marketing for us is not about placing keywords or driving traffic using paid ads. We implement content marketing strategies with a goal to target only people interested in products or services similar to yours. If you want to take your writing to the next level, contact us today.  

The social media industry has evolved rapidly over the last few years and it is a challenge to continuously stay on top of your game. The only sure-fire way to ensure that is for a Social media marketing company to successfully predict the next major trend and position themselves to leverage such trends. Social media marketing continues to be an indispensable tool for marketers to reach their target audience and maximize their sales. Right after the pandemic, social media usage has grown by 7.6% to reach a total of 4.72 billion users around the world. Out of these users, 26.5% reveal that they use social media only to find products to purchase.

Now, with this increase in users, there is also a change in how users are interacting with social media, hence pushing for a shift in social media marketing trends. In this blog, we will discuss our top social media marketing tips for 2022 based on the upcoming trends. You can also use these tips to stay in the game and increase your ROI on social media. 

Current Social Media Marketing Trends Most Agencies are following:

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Post pandemic, there is a rise in Social media marketing and users are trusting brands on social media for their purchases. Let us check the current trends followed by most social media marketing services providers. 

1. Influencer Marketing

Influencer Marketing is a fashionable trend based on word of mouth promotion. Brands pay a premium to celebrities to advertise their products/services to their followers. Paid partnerships with influencers can be specifically vital for launching targeted campaigns with custom messaging. To begin, you can conduct a keyword and hashtag analysis to find famous influencers who publish content related to your niche. Agencies work on personalized discount codes which incentivize users to visit a website and also allow them to track the efficiency of their campaigns. 

2. Social Media for Customer Service

Customer service is the perfect place to enhance your User Experience (UX). Social media has made this part of business highly visible, as customer feedback and complaints are easy to find. In 2019 alone, more than 25% consumers used social media to reach out to a brand for help. 

Though email and phone remain the best communication channels, social media is convenient. It is expected that more brands will include it to their list of contact channels. Interestingly, the expectation for quality customer service is high and around 40% of users want a response within 30 minutes or less. Some tips for social media for customer service add social listening to monitor tags and conversations around your business on Facebook, Instagram and other social channels. It will allow you to build relationships with your customers and solve issues in a timely manner. 

3. Use of Stories

Stories are an important part of social media platforms like Instagram, Facebook and Snapchat. It is kind of ephemeral content and distinct from feed-based posts and updates as they are temporary in nature. In Jan 2019, there were around 500 million daily story users on Instagram. More than 60% marketers have either included this type of content in their strategy or plan to start in the near future. Moreover, about 45% of all ad spend on Instagram is on stories.

Though stories would not work for every business, you might want to identify how much they can work for you. For instance, brands can post company news and other updates. This kind of content also offers a possibility to share special offers or discounts using funny Calls to Action (CTAs). 

4. Alternative Platforms

Most B2C brands focus their efforts on channels like Instagram, Facebook and Twitter. But, the younger generation always favor other platforms that are catchy and engaging. One such example is TikTok. Launched in 2016, TikTok has quickly become one of the most popular platforms among youngsters. It has more than 500 million active users. There have been some concerns regarding security and privacy recently, so you may want to check if you really want to invest in TikTok.

One more example is Pinterest. It is not new, but has seen a complete turnaround recently. More than 70% of Pinterest users are interested in new products, compared with 55% of people on other platforms. Businesses also report getting higher returns on ad spend on Pinterest compared to other social media platforms.

To identify which platform will work best for your business, you might want to consider factors like demographics. For instance, TikTok is a rage amongst Gen Z whereas Instagram and Pinterest are female dominated. You will also want to research content formats, styles and tones for your target audience. 

5. Augmented Reality

The last trend on this list is AR, a technology that is an amalgamation of digital and physical elements and offers businesses a way to create immersive experiences. Some famous examples are Pokemon Go mobile game and Snapchat filters. These days you can use apps to view and purchase furniture using AR and Virtual Reality (VR). You might want to think about running stories on social media to integrate AR into your business strategy. This can help you increase engagement and increase brand visibility on social media. 

7 Social Media tips and Predictions to look out for in 2022:

1. Micro-Influencer Marketing

Till now, we were focusing on traditional influencer marketing, which has been predominant for a long time. Now micro influencers provide brands so much potential that you must use them for your business in 2022. Micro-influencers are different from traditional influencers, where they have a smaller number of followers targeting your niche. The main features of social media influencers are a specific target audience and high engagement rate. Micro influencers typically have followers from a particular niche, which makes them a viable option for collaboration with suitable brands.

We feel more and more micro-influencers will get noticed in 2022 and beyond. This is because marketing agencies are scouting them to collaborate with popular brands. Though Nimblechapps is not a full-time influencer marketing company, we are happy to serve our clients with this amazing social media marketing tactic. 

2. Artificial intelligence

Social media marketing is becoming the desirable platform to establish online presence. Artificial intelligence allows you to optimize your marketing and fasten your results. Marketing Automation enables you to conduct an accurate analysis of search patterns and customer behavior. Artificial intelligence can establish connections between data sets that are complex or time-consuming for humans. Artificial intelligence is being used in other fields such as:

  • Email marketing
  • Keyword research
  • Content optimization
  • eCommerce transactions
  • Product recommendations

Different AI-backed tools can provide insights from your brand’s social media content, profiles and followers. AI tools can enable you to augment trends across different platforms on social media. AI supported social media intelligence can assist brands measure and enhance brand equity, determine consumer behavior, and understand target audiences. It also helps you understand what content to post to maximize its effect. These social media tools can analyze your content and then provide recommendations for what to post, when and where to post.

At Nimblechapps, we take help of AI tools, but we do not simply rely on marketing automation tools. This is because we believe in offering a holistic and custom marketing solution to your brand. We will continue to provide the same in 2022 and beyond. 

3. Agile Marketing

Agile marketing is a kind of tactical marketing that uses data and analytics to provide solutions to problems and opportunities, using tests, evaluating the results, and implementing changes. The advantage of this approach is that it can simultaneously run multiple campaigns on social media. It provides various benefits to businesses to amalgamate agile marketing and social media sharing. It is fair to say that agile marketing is the most attractive part in digital marketing. Some of the elements that are used in agile marketing:

  • Reviews
  • Games
  • Quizzes
  • Videos
  • Surveys
  • Contests

4. Voice Search

Search engines are broadening their capabilities by giving more importance to voice and visual search in 2022. In the future, consumers will be able to get product information by using image uploads. Voice search is going to be a revelation in social media marketing. As search engines take cues from social media profiles, if your content shows up in voice search, it will be useful for you as other search engine marketing tactics.

As a business owner, you should ensure your content is voice search compatible. This will allow search engines to get signals from your profiles and offer favorable results to your potential customers. Voice search is getting popular and it is growing day by day.

5. Live Streams

Live streams are becoming increasingly popular due to the COVID-19 induced lockdowns. This growing trend of live streams, reels and podcasts will be popular in 2022 and even become more popular. Your followers like behind the scenes insights and bits into your brand’s operations and live streams and reels are the perfect place to display it. On Facebook and Instagram both, users can engage with short-lived content like Stories. The availability of this type of content makes them popular amongst young followers.

With employees working from home and consuming content from their phones, business events like trade shows are using live streams, which are becoming important for your business too. 

6. Short Video Content

It is not wrong to say that videos will rule social media marketing in 2022. Instead of watching long videos, the trend is shifting to shorter video content that users like to watch on loop. Google predicts that by 2025, video content will take up about 80% share of all internet traffic. As video content is on the rise, content creators and marketers will have to prepare better content and devise strategies to include these videos in their marketing mix.

7. Data Protection

Data protection is one of the hottest topics for every business and governments around the world are getting stricter on these privacy rules. GDPR has already been implemented in Europe, related challenges of data can affect your business. As people are working from home, protecting personal data is becoming more important than ever. Google has revealed that it will start removing tracking cookies by the end of 2023. 

Conclusion:

The social media marketing trends discussed in this blog are a great starting point for your marketing strategy in 2021-22.To get the most out of your marketing strategy, it is best to be proactive and have enough resources to tackle the latest trends. Nimblechapps can help you optimize your content, allowing your business to engage well with your target audience through different social media platforms. We ensure that your business gets a dedicated marketing team with relevant skills and experience in digital and content marketing. If you want to know more about our social media marketing plans, then contact us today.

Google revealed that they have changed how titles are created for search result listings. It was only last week that Google launched a new system of generating titles for web pages. Earlier, Google used the query keyed into the search box when creating the titles. Now, Google will no longer use the same query to create web page titles. Generally, it describes what the page is about irrespective of the particular query. It is usually the content that is placed in <H1> tags, within other header tags. Moreover, it is enlarged and highlighted through the use of style treatments. 

Title tags are still relevant for a majority of web pages. Google confirmed that around eighty percent of the results will have the usual HTML title tags. HTML title tags are most commonly used as per Google. Why is Google changing the title tags? Google announced that this update is meant to provide readable and accessible page titles. In some instances, Google may include website names where it is helpful. In other cases, when coming across a lengthy title, Google picks the most relevant part of the title.

Google Algorithm Updates 2021:

Earlier in June 2021, we published an article on Core Web Vitals - which was a comprehensive guide to create a better user experience. 

What is Google's Web Page Title Update?

Google is now informing the general public “How They Generate Titles”. This is actually phenomenal, but we may need to work on a few things. This will be used mostly for On-Page content. Google’s Danny Sullivan posted on Google Search Central saying: “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query”. 

As it was noticed in live search engine results, Google’s new method for creating web page titles has been thoroughly documented. Earlier, the Meta Titles of a page would change depending on the keyword searched by the user. This won’t be happening going forward. Google’s new algorithm will fetch and create titles from the content it feels relevant to the user. Essentially, Google is making use of text that users can see when they visit a web page like H1. 

You might have a question, why does Google search for the title in the content when there is a title provided already? This is because title tags do not always describe the page. The title can be too long, keyword stuffed or a boilerplate. Google recommends you to create exceptional HTML title tags. Out of all the ways used to create titles, content from HTML title tags is most likely used by Google. 

How title tag update has caused fluctuations in website traffic & conversions?

Now, let us find out how the title tag update has caused a disruption in website traffic and conversions. 

Google is not displaying publisher title tags for around twenty percent of search results. This is also known as SERP and SEO specialists around the world are not happy with this update from Google. It stems from the fact that these websites have started losing traffic due to poorly written titles in the SERPs. 

1. Google Title Tag Update Fatality

Popular search marketer Lily Ray tweeted about a fatality due to Google’s update. She remarked that clicks decreased by more than 60,000 in the last week or so. Interestingly, the website did not lose ranking and the position too remained the same. This means the website lost traffic due to Google’s title tag update. She termed the whole phenomenon as Google Titlepocalypse.

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2. Incorrect Location in Title Tag

Tons of complaints have been registered against the title tag update. So, Google began a Webmaster Help Forum thread where users can discuss bad title tags in SERPs. A business owner with a local site remarked that Google was rewriting title tags and using the incorrect location. It is not good to have an incorrect location in the SERP title. This is because a user will not click on the result when it shows a location that is not the one they are looking for. The discussion forum states: “Hello, the latest change to titles is not properly representing the ‘brand attribute’ of the title. You are appending - AAA Northern California regardless of the location of the search. This business operates in multiple states outside of the Northern California region. CTR has dropped significantly in these instances.” 

3. Google Skips Health Related Titles

If there is one thing where Google erred the most is the implementation in Healthcare. The Title Tag update has seen the worst implementation which is worrisome. Google is including the word “vaccination” in the title for pages that are around a disease but not about the vaccination for the illness. 

4. Capitalization Mistakes

Search marketer Jennifer Slegg too tweeted about the search engine adding the incorrect capitalization in the SERP titles. This results in a weird looking sentence with lowercase words merged with upper case words.

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We checked the code of the web page and the combination of lowercase and upper case in the title doesn’t exist on the page. The weird looking appearance of the title in the search results is all thanks to Google’s faulty algorithm.

Tips to Optimize Web pages as per this update:

Titles are important to provide users a quick insight into the content of a result and why it is relevant to the user. It is always the main piece of information used to decide which result to click on. Hence, it is crucial to create quality titles on your web pages. Some important tips to manage your titles:

  • As mentioned above, ensure each page on the website has a particular title mentioned in the <title> tag.
  • Create descriptive and precise page titles. Avoid unclear descriptors like “Home” for your home page, or “Profile” for a particular user’s profile. It is best to avoid long titles, which might get shortened in the search results.
  • Try to avoid keyword stuffing. At times, it is better to have particular keywords in the title. However, there is no reason why the same words should appear multiple times. A title like “Web development, web development company” etc. doesn’t help the user. It is also known as keyword stuffing. This can make your results look spammy to Google and to users. 
  • Best to avoid repeated titles. It is crucial to have different, descriptive titles for each page on your website. Giving a title “Best products for Sale”, on an e-commerce website doesn’t help differentiate pages on the website. Even long titles are bad for the website. The ideal option is to use a concise title and use the meta description to depict your website’s content.
  • Brand your titles, but keep it minimal. Your website’s home page is the perfect place to add some  additional content about your website. For example,, “ExampleDatingSite, a perfect place for single moms”. Though displaying the text in the title of every single page on your website affects readability and will look repetitive if several pages on your website are displayed for the same query. So, it is best to include your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter like a hyphen, colon, or pipe etc.

Final Thoughts:

There are various issues reported by the marketing and SEO community that it is possible that the Title tag algorithm update was not comprehensively tested. Google has hundreds of search quality ratings. You would feel that some of these mistakes might have been avoided especially in the health and safety sector. If you need further help understanding Google updates, you can get in touch with Nimblechapps,a professional SEO company in India.

Converting web design files into HTML, CSS, or JavaScript is the norm for all front-end developers. However, a part of this work doesn't necessarily fit into a tutorial on any topic. A front-end developer breaks down a design and figures out how to turn it into a proper build. It may not be necessarily included in any course curriculum but is meant to be learnt while on the job. 

Learning how to code a website can be an overwhelming task. It is even more challenging if you are not comfortable with programming languages. However, learning how to code a website is simple if you use the right guide. In this article, we will look at simple web design for beginners with an HTML page template. It is one of the easiest ways to code a website. This process will help you save time when trying to develop a dynamic website for your visitors. 

Design Evaluation

Before we start coding, let us try to understand the ideas instilled in the design. Ideas can further divide into a few segments, and we want our final product to showcase all these ideas. The segments that we commonly use are:

1. Layout-level patterns - replicating layout ideas and the entire grid.

2. Element-level patterns - headings, text sizes, fonts, icons, button sizes.

3. Colour palette - the name is enough

4. Structural concepts - the organization of sections apart from the layout.

5. Everything else - ideas present in a single component. 

Illustrating the patterns in this manner is essential to understand our CSS approach. It also helps choose suitable HTML elements and start conversations with the designer or other team members. Accessing the design source files, sections, and layers will help you understand the designer's thinking. It will come in handy when you want to discuss particular areas. 

A step-by-step guide to turning design into codes:

This section will show how you can optimize your design-to-code process and make it easier for your team to follow the process. We have listed the process to assist designers design for the end-user and the developers to get their work done in the most efficient way possible. Let us find out how:

1. Dev Team Inclusion from the Beginning

We are not saying that developers should interfere with everything going on in the design phase. But, including just the lead developer from the design phase is enough. In this way, the designer will be aware of the limitations depending on the technology used and the timeframe available. For instance, it isn't easy to stick to a single design in Android applications. The designers have to be reminded to think about Android specifications, so there is minimal design rework. Or, the final result will be an application that doesn't look and feel right when compared with the original design.

Some frameworks include pre-existing font icons with set components and distinct layouts along with margin settings. For example, the dev team will use Bootstrap and as a designer if you start working on the design without this information. This means there will be inconsistencies like margin settings in your artboard that are different from the margin set in Bootstrap. The designer must know which framework will be used to develop the code to make appropriate design decisions.

2. Responsive Templates

For all new projects, designers must always have three different templates for mobile, tablet and desktop. This is the least that any design team could do. Sometimes, a developer gets a design with single screen size, and the requirement is to build a responsive website. This will waste precious time of the development team, and it will not go well with your client. 

At Nimblechapps, we design on a grid system, as you can easily create multiple screen breakpoints. Simultaneously, it enables you to respond to screen sizes slightly smaller or larger than your breakpoints. If you want to take this one step further, you can start using Auto Layout. It is an essential Sketch plugin that will be a blessing in disguise for your design team. The tool enables you to design responsive layouts for all screen sizes by changing pixels into percentages, which the developer can export into HTML. 

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3. Create a Design System

If you do not have a design system, it indicates that your design will have some irregularities to an extent. The unclear design will not please the development team, as they will have to build messy, complex components to honour that design. This also means that you are wasting the development team's time which could be used better. Moreover, further development changes will be complex, and you will need to maintain a heavier code base. Alternatively, a uniform design system will help you keep the design and development team on the same page. 

A design system is an extensive list of the reusable components and layouts organized, each serving a specific purpose. It helps ease out the future UI and UX changes too. These are the things you should pay attention to when creating a design system:

  • Style Guide - It is the canvas on which a design system is built. It consists of a colour palette, fonts, icons, CTAs etc, in your design. Without the style guide, it will be challenging to develop a uniform design for the project and add to the development team's frustration. 
  • Naming Conventions - Each layout, component, asset and file should include a uniform label. It is best to avoid using generic names and labels. It is better to name the labels based on their function.
  • Offering all possible states - It is good to ask instead of guess. Check all the error states, validation messages and disabled states for inputs and buttons that a user can come across. 

4. User Flow

You are not just handing off the design screens to the development team; you also hand over the user flow. If you are not able to do it, it means you are making their work harder. If a designer is lost in the design, the development team will share the same feeling too. Story narration means informing the group what happens when a user clicks on a button, why they do it, what happens when they do it etc.

The development team will use this story to plan their strategy to build the app features. Hence, the design team must link all the screens together. You must not think that the development team will figure it out. If it needs to be done in a particular way, then they will need to be told as they do not mind readers. For design, tools like Figma or Sketch can be used to link your screens and create a working prototype.

As a developer, you will hardly get any animations that go along with the design. It is crucial to understand that animations are not an add-on but are an essential part of usability. Developers can use CSS animations instead of JavaScript ones as they are lighter and perform better. 

5. Auto- Generate Visual Specifications

For a developer, it is always tough to imagine why a designer would hand off a project without using a tool that enables them to see the specifications for a particular component like margins, paddings etc. It is easy to auto-generate these specifications in a tool like Zeplin or InVision. It is easy and assists the developers in not wasting time doing pixel-distancing. And it is pretty common not to use this option or to forget about providing them proper access to see those specifications. 

5. Assets

A designer should consider two things when it comes to assets:

  1. Store assets in a single place using a tool like Zeplin.
  2. Add SVGs whenever and wherever you can.

6. Maintain a Checklist

Many times, a product manager has to remind the development team about the last-minute design updates. It can be avoided by making a list of all the features and case scenarios included in the design. This happens when it is not adequately documented in the user flow or the design system. 

Conclusion:

If you can't follow all or any of the above steps, it is not the end of the world. You can start by implementing some of these methods in your projects (one at a time). Even a single good practice will improve the collaboration between a designer and a developer. The guide has been created for ease of translating the design into code. A final recommendation from our side, we at Nimblechapps love doing post-handoff meetings, including all the stakeholders. This includes the project manager, the developers and the design team. 

Typically, the project manager and the development team conduct timely meetings, but they focus solely on meeting the deadline. The design team in this meeting can compare each product build against the final design. Moreover, they can also identify what practices could be implemented in the future. Let us know what you think about this guide? Do you follow a specific design to code guide in your business? We would love to hear from you. 

The COVID-19 pandemic has changed our daily lives. Social distancing norms and pandemic induced lockdown have changed the way we connect and engage with our peers. It has shifted our focus to find alternatives for communication and entertainment, and hence it has enhanced the digital sector. The digital media industry has received an incredible boost in the last few years. A study from October 2020 states that more than four billion people use digital media channels every month. One of the most recent entries in this genre is the Clubhouse app.

The Clubhouse app has started a new era in social media by an invite-only model. We checked out the app and want to explain how to develop an app like Clubhouse. In simple words, Clubhouse is a live-streaming audio-chat app. In this app, users can readily listen to the discussion of others or can start their own conference. The Clubhouse app became an overnight sensation when Elon Musk used it and the active users became 2 million. In this article, we will discuss the Clubhouse app and how much does it cost to build an app like Clubhouse.

Tips to develop a Clubhouse type App:

The popularity of Clubhouse can be linked to its simplicity. The application has features like feed, rooms, clubs, search and profile, but they are just enough to make thousands of people want an exclusive invite. Now, let us check how to add that type of functionality:

1. Onboarding

Clubhouse creators tried their level best to make users comfortable with the app. You begin with a Welcome page and start with your profile setup:

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There are two options: “Get your username,” which will put you on the waiting list for time being or you can choose the “Sign in” option if you have an invite. Here, if you receive an SMS code, you use this code to begin registration. Interestingly, Clubhouse provides integration for both Instagram and Twitter, used for sign-in or for searching people you know. If you wish to enter your information manually, you can add your name and make a Clubhouse username. 

2. Clubhouse Invitation

This invitation feature has to be one of the most important features of a Clubhouse like application. This is because it provides a sense of exclusivity. As a Clubhouse user, it is possible to send invites to two other people:

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Typically, there are three ways a user can participate in Clubhouse:

  • Register on an online waiting list.
  • Get an invite from a Clubhouse user.
  • Buyan invite.

There are rumours that you can buy or sell Clubhouse invites on eBay. The price can vary from USD 30 to USD 20,000 according to an NYTimes report.

3. Clubhouse Feed 

The feed includes events hosted by people and clubs you follow.

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Just like other social networking mediums, the feed contains two distinct lists: one for upcoming events and the other for the ones coming up later. It is important to have a simple feed functionality to build an app like Clubhouse.

4. Clubhouse Rooms

For this step, you have to tap the “start a room” option. Basically, there are three kinds of rooms like Open, social and closed. If you want to start a session, it is possible to create a room with a basic architecture including a list of speakers, search options, “raise hand” and “leave quietly” buttons. 

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If you are not the host, you will be on mute, to begin with. The moderator can then decide which of the participants can participate. You can sit quietly and speak only if the host wants you to react. If the host invites you on the stage, you can mute or unmute your microphone to become a speaker. When you start a new room, you will be the host/moderator by default.

5. Clubhouse User Profile

The user profile is quite simple and features a picture and a short description of the existing users. It will be that simple and leave the rest to your imagination. During conversations, users tend to swipe profile pictures to express themselves.

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6. Clubhouse Clubs

Every Clubhouse user can create a club once they have attended three-room conversations. In your club, you can host private or public groups.

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The club structure is basically just like every other feature on the Clubhouse app. Every club consists of a club name, logo or image, a short description and members. There is a “Follow” button; so once you follow a club, you will get notifications when there is a conversation that you can participate in. 

7. Clubhouse Search

If you are looking to develop an application like Clubhouse, the search feature must be your top priority. In the application, you can look for users and clubs by their usernames, and for conversations using particular topics. It is also possible to conduct a search within a room during a conversation.

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What is the estimated cost to Develop an App like Clubhouse?

To answer your question, a basic social networking application can cost you around $60,000 -75,000 and the development time can be between 9-12 months. Please note that this calculation is done on the basis of an average developer rate of $25 per hour in India. If you wish to add more complex features, the cost will increase. A complex social media app can cost around $200,000 and the development time can take more than a year.

Here are some of the main reasons affecting the total cost of Clubhouse-like app development:

  1. Size and location of the IT company - you may choose to develop the app in-house or outsource it to an experienced mobile app development company. It is best to hire a remote development team that has the skill and expertise to handle such projects.
  2. Complex Features - The more features you have, the higher the cost and development time will be.
  3. Infrastructure and APIs - If your app will have a lot of incoming data, the back-end will have to be planned to make sure there is quick scalability.
  4. UI/UX Design Complexity - The cost will depend on the number of screens, distinct elements, total custom illustrations, animations and more.
  5. Branding - If you want to include multiple logo variants and other branding, it will add to the cost of the project.
  6. Number of Platforms - The cost is different depending on the need for a native or a hybrid app, and the total number of platforms to be targeted.

How is developing a Clubhouse type app beneficial for business?

As a business owner, how can you take advantage of Clubhouse or social media apps with similar features? Let us discuss three main advantages of apps like Clubhouse for a business:

 - Grow Your Business

Clubhouse and other voice-chat applications enable you to develop a group of users who can be your potential customers. You can start by attracting them to your app with quality content related to their industry and display your expertise. Once they identify you as an industry leader, they will be likely to do business with you. 

 - Reach out to a Wider Audience

Compared to other audio-chat applications, Clubhouse provides a stage to share your ideas and information with a wider audience. You can share your ideas with a max of 100 people at a time on Zoom and 1,000 people on google Meet. This when compared with the 5,000 user limit is an important upgrade. 

 - Connect with like-minded people

It is the perfect opportunity to connect and interact with people from your niche. With the range of topics discussed on the app daily and the variety of experts on the platform, you can always find the right person for any situation. Whether you are hiring for your next project, looking for a collaboration or a new partner, building a Clubhouse like app provides endless opportunities to do that.

There are chances that soon we might see many alternate voice-chat apps coming to capture the market but Clubhouse will always reap the benefits of being the first of its kind app. 

Wrapping Up:

Clubhouse is a unique application that has shown great possibilities to become a pathbreaking app. Hence, tech giants like Facebook, Twitter, Discord etc., are also looking to build a similar app which will be their answer to Clubhouse. But, if you simply copy Clubhouse, you will need to fight for the users’ attention. It is the perfect time for you to launch your own Clubhouse-like app in the market. Find a suitable App Development company for your app and start the app development process now. 

The gaming industry saw exponential growth in the last few years and continues to grow due to the COVID-19 induced lockdowns and limited outdoor activities. These monumental changes impact the demand for outsourcing game development services. It is imperative for game development companies to hire professional game developer or designers as there is cutthroat competition. 

Mobile games have always been a profitable business. Even records show that revenue from the video gaming industry is much more than any other entertainment sector. For instance, the overall box office revenue was about USD 42.5 billion in 2019 and video games garnered an impressive USD 120.1 billion. That is almost three times. These numbers are enough to prove why businesses are interested in game design and game development.

Developing a mobile game app is different from building a standard application. It takes a different approach and skill sets. Hence, it is important to hire a mobile game development company after considering all critical factors. In this article, we will offer you an extensive guide into mobile game development and tips to hire a game development company in 2021.

Reasons to look out for an outsourcing game development company -

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Outsourcing development is to hire the professional services of a third party to work on your project. Before you start outsourcing your projects, it is important to understand the benefits of outsourcing game development. Let us find out.

1. Cost-Efficient -

The primary reason for outsourcing is to build the game in a cost-efficient manner to save money. It helps to get the job done with cheaper labour from countries like India, China or the Philippines. When you do not have enough resources to fulfil a project, instead of hiring new developers, you can outsource to resources for a short period of time. 

2. Time Consuming -

Irrespective of the studio size, outsourcing enables businesses to create and nurture a huge team of game artists, designers and developers. Hence, it takes less time to develop a high-quality game. Alternatively, recruitment of new resources takes time in interviewing, onboarding and training. This impacts the production delay where outsourcing saves more time which can be utilised to improve your game content. 

3. Employment Flexibility -

There is always an amount of flexibility when working with outsourcing companies. You can hire them on a monthly basis or on a project-to-project basis. It enables you to increase additional resources when you require them and can also release them once the project is completed.

4. Risk Management -

Those times are important in your business when your best game developers leave for better opportunities. Outsourcing can solve this problem without any issues. This is because outsourcing helps you bring good developers to your team depending on your budget and project requirements. It helps reduce the risk of your staff management. 

7-tips to Find & Hire a Game Development Company in 2021:

Finding an experienced game development company can be a daunting task. But, there are many efficient ways of finding and hiring a skilful game developer. 

1. Knowledge of Different Game Genres

Having knowledge of multiple game genres is an unbeatable skill set. Prominent 2D and 3D unity games are changing the gameplay. Players display their actions and reactions depending on the genre. A variety of genres are being used by game developers to design the theme like:

  • Role-playing games (RPGs)
  • Simulation
  • Chance
  • Puzzles
  • Strategy games

It is crucial that the game developer has experience in multiple genres. They can easily determine if a game fits into different genres or an established theme. The developer needs to break down the sub-genres to build interactive experiences.

2. Works as a Team

Game development is not just limited to the right tools, ideas or strategy execution. It is about scouting the right people that can work in tandem with other team members. A game development team includes multiple skill sets and expertise. It is a shared vision of all team members working together to achieve a goal.

Each player is different in terms of work style, skill set and perspective. It is crucial to understand the team size, structure and realize the vision of the team. The team should be able to work depending on the project requirement and time constraints. The team members should be able to work on their defined roles and accomplish individual and team targets.

3. Passion for Games

Skills can be taught but passion is inherent in an individual and cannot be taught. Is the developer passionate about developing mobile games? Passion, ability to go above and beyond, project completion within the timeframe - everything is equally important when it comes to successful game development. Professional and passionate game developers can go beyond their responsibilities to build path-breaking gaming projects. You are lucky if you are able to find such committed game developers with real knowledge and a deep understanding of their craft.

4. Creativity is Key

If your mobile game is missing creativity and fun, the gaming experience is incomplete. It is great to be able to build a game that is loved by users from all age groups. Any team members that you are looking to hire should be able to ignite that passion and creativity in the project. The game is successful only when the players are totally immersed in the gameplay. 

Graphics, design, art, content, sound etc skills are important to develop unforgettable games that people love to play even after years. You must make sure that the technical abilities balance the creative side to make games exciting for existing and new players too. 

5. On-going Support

Bugs, poor design and frequent crashes can be frustrating for players. These instances can make or break the game instantly. You cannot expect a game to have any bugs and crashes. At times, even players could find and report new bugs while playing.

Hence, the game developer should also be able to offer you ongoing support as and when needed. The goal of a developer is to offer optimum in-app experience while eliminating and bugs and reducing maintenance costs. A bug-free game provides a smooth experience and keeps players busy for a long time. An application with an attractive UI design can stand out amongst the tough competition. 

6. Communication Methods

Communication is crucial for collaboration. It keeps you on track and makes sure that the project flow is smooth. Hence, when you select a mobile game development company to hire, see if they can communicate with you effectively. This will allow you to provide feedback as and when needed and also get updates on project progress. If communication is sorted, you will get the same comfort as working with an in-house development team.

You must decide the mode of communication with the mobile game developers you hire. Top mobile game developers will have dedicated communication channels like instant messaging, emails, phone calls and video calls. They will be used as project management software, so you can stay on top of the project.

7. Previous Clients

When you look at the team’s previous projects, you can determine their design and development prowess. If they have worked with well-known brands, it means they are a reliable choice. Also, check if they have worked with projects similar to yours. If they have already done that, they will be able to accommodate your requirements.

Moreover, check out their client testimonials to know what clients have to say about their work and professionalism. A reliable team will have more positive reviews than negative ones. It is best to know about the core strengths of the game development team before you work with them.

Benefits of Hiring a Game Development Company

Now, let us check some of the main benefits of hiring a game development company.

  • Professional Goals

Professional achievements matter a lot for an app development company. It is even more important for people in the technology niche. With the help of a game development company, you can achieve professional goals in the best possible way. The game development company will be able to design and develop some products and services using the best available technologies. It is safe to say that everything will be high-quality and achieved without any major hiccups. Hence, a game development company will help the business achieve greater heights. 

  • Ease of Documentation

One of the main advantages of hiring a qualified game development company is that the documentation is pretty straightforward. The documentation offered in the game engine is quite easy to understand and implement. Moreover, there are simple working details offered to the clients which can be easy to understand. When you have the experience and expertise of a skilled game development company, it makes your task easier. 

  • Advanced Technology

For game development, you need high-quality tools and resources. Investing all the required resources for an in-house team can be expensive for a small business. By hiring an experienced game development company, your business can get access to expert game developers with high-end tools at a small price. In the end, you can get the advantages of advanced gaming technology without hampering your operating budget.

  • Better Management

When you are starting a new business, you may have to do maximum work to build your product, market it along with enhancements. These tasks are extra and on top of your business management like managing taxes, financial records and staffing. By outsourcing your game development, you can free up a lot of time so you can focus on the most important tasks and still have the time and resources to reach out to your target customers. 

Conclusion

Mobile game development is a promising niche of the entertainment industry. Companies can gain sizeable revenues with a well developed and launched game. But, it also means high competition and greater investments. For cost reduction and building high-quality games, companies look to outsource their game development requirements. Hiring a game development company provides a number of benefits like cost reduction, scalable development, access to cutting-edge technologies and relevant experience. Due to this, businesses can get a game of high quality at a fraction of the cost. What do you think about outsourcing your mobile game development requirements? If you need any help with game development, contact Nimblechapps for a free quote today.

Developing a comprehensive website structure might seem forthright. But, that is not always the case and we will cover that in this article. Building a consistent website structure is to lay a concrete foundation for your online presence. If you plan accordingly, you will definitely achieve astounding results. There is a lot of content out there on these individual topics but we have tried to cover all the major points in a single post. 

You must be aware that almost all search engines are interested in how well our websites are planned. And if they are not meeting the desired standards, it will certainly not appeal to visitors and you will notice a high bounce rate. In this extensive guide, we will share tips on the dos and don’ts of content along with tweaks in your design strategy to improve your SEO and user experience. You can take help from a WordPress Development Services agency to create a user-centric website in 2021. 

How is website structure helpful for traffic improvement on the website?

We have worked with hundreds of clients in the last seven years and it is shocking to know how often website structure takes a back step. It is one of the most critical aspects of a website’s SEO performance and very few website owners realise the importance of having a proper website structure to improve their SEO. We will look at some of the major reasons why website structure is so important for SEO performance.

 - Better User Experience

When you remove the graphics, content, images etc, a great website design depends on having a great structure. Humans always look for a balance and feel great if they are able to put pieces together and search for things where they are looking. Hence, a great website structure is greatly satisfying for users. 

If your website is appealing to visitors then it is definitely appealing to the search engines and vice versa. This is because the Google algorithm utilises information from searchers to rank your website. If your website has sub-standard CTRs and low dwell time, it will definitely not perform well in the SERPs. A good website structure is crucial to decrease the bounce rate and enhance dwell time which will lead to better search rankings.

 - More Sitelinks

Sitelinks are a listing format in search engines that display your website’s main page along with various internal links below. 

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Sitelinks provide impeccable SEO benefits. They improve the navigation of your website, point users in the right direction, improve your brand reputation, enhance user trust, increase CTR and reduce the conversion funnel. 

Now, how to get sitelinks? You don’t just go to Google Search Console and fill out a few random fields. It is not possible to issue a sitelink request. But, the Google algorithm automatically rewards great websites with sitelinks. That is why it is imperative to have a good website structure. If the quality of your website structure is not good, you would definitely not receive any sitelinks from Google. And if that happens, it will cost you in terms of reduced traffic, less CTR and conversions.

 - Improved Crawling

Web crawlers crawl a website’s structure. The primary aim is to index the content in order to return it in search results. If you have a good website structure, it is convenient for the crawlers to access and index the content. Crawlers do not discover anything on your website by accident. Even Google has confirmed that there are pages on each website which their crawler might not be able to find and index. But, you can make their job easier by offering time sensitivity, crawling, indexing and sharing the pages of a website with a definite structure. 

 - Enhanced SEO

In the end, your website’s organization starts the way for SEO success. It is not wrong to say that without a good structure, you may never achieve good SEO results. Definite site structure provides your website with a great SEO foundation that will offer you loads of organic traffic. 

 - Set Clear Goals

If you plan your site structure then you must conduct research on competitors and keywords. It is one of the best ways to get a good foundation to plan your navigation and content strategy. By doing that, you get the idea of how much traffic you can expect on your website. If you are working on a new website then you must focus on the easiest keywords with the most search traffic. It largely depends on your language and area of expertise. If you are looking for a keyword in bigger markets like the US or Europe, then you must try to include keywords with more than 1000 monthly search volumes. 

However, you can settle for less if you are certain about the traffic you are expecting. When you are certain of the traffic estimation then you can shift your focus to conversions. Everything is interlinked, so you need to follow all the steps to achieve ultimate website success. 

An Ultimate Guide to creating a user-centric website structure:

Now we will discuss how to create a user-centric website structure.

1. Plan Your Hierarchy

If you are developing a website from scratch, it is the best position to plan your website structure for optimum SEO results. Before you begin creating pages in a CMS, plan your structure carefully. It is possible to do it on a whiteboard, a spreadsheet program, a word processor etc. 

A hierarchy is a simple way to organize your data in a way that makes sense for the users. It will also be your navigation and your URL structure so crucial things start from here. There are various important features of hierarchy that should be considered before you dive deeper into it.

  • Keep your hierarchy logical. Do not make the process too complicated for the users and for the search engines. It is important to have simplicity both for your users and for the crawlers. Each category should be unique and distinct. Moreover, the subcategories should relate to each main category.
  • Ensure the number of categories between 2 and 7. Unless you are an e-commerce giant, there should only be a few main categories. If you have more than seven categories then you must rethink your strategy for SEO purposes.
  • Try to keep the number of subcategories low in each category. It is best to keep it even. If one category has 3 subcategories and another has 11 then it will not be uniform.

A site hierarchy is the first place to start to have an outstanding website structure.  

2. Build a URL structure according to your navigation hierarchy

The second most important aspect to develop a strong site structure is your URL structure. It should be pretty straightforward if you have logically mapped out your hierarchy. Your URL structure should depend on the website hierarchy. It means that your URLs will have actual words and extensive keyword coverage. 

3. Website Navigation in HTML/CSS

When you build your navigation, make sure that your coding is not complex. To make that happen, HTML and CSS are your safest options. Development in JavaScript and Flash will limit the crawler’s ability to cover your website's navigation and hierarchy. 

4. Use Shallow Depth Navigation Structure

Your navigation structure will obviously follow the website hierarchy. Make sure the pages, importantly if it is not buried too deep within the website. Shallow websites do work better from a usability point of view and the crawler part. A shallow website is far more preferable than a deep website. 

5. Build a Header that lists your primary navigation pages

Your top header should be one to be listed on your primary pages. All websites should follow a simple top navigation footer with a few subcategories each. This will make sure everything is achieved that you need. Adding multiple menu elements apart from your primary categories can be daunting and unnecessary. If you have designed a parallax website, make sure that you have a persistent header menu to display each scrolling phase.

The dropdown menus using CSS may offer a unique or intriguing user experience, they do not improve SEO. We do not recommend going for this. We also suggest you not to use an image-based navigation structure. Text links with proper anchors offer the strongest type of SEO. If you have a footer with menu links, make sure that you duplicate the main links of your top navigation menu in your footer navigation menu. Switching the order of links or including additional category listings will mess the user experience. 

6. Comprehensive Internal Linking Structure

Internal Linking enhances the logical site hierarchy and takes it to the next level. There are three main reasons why it is important:

  1. It enables the users to navigate through a website.
  2. It helps establish an information hierarchy for any website.
  3. The structure helps spread link juice through websites.

Each of these is definitely linked to building a tight-knit website structure. There is definitely no requirement to include complicated internal linking. The main idea is that every page on your website should have some link to and from another page on the website. Your navigation should accomplish internal linking to the main categories and subcategories pages but you should also ensure that leaf-level pages have internal linking too. Internal linking informs the search engines what pages are necessary and how to navigate there. It will only help you better if you have more internal links across all web pages on your site. 

Wrapping Up:

Good website structure is a byproduct of mindful thinking, intentional design and impeccable organization. The ideal time to build a strong website structure is before you build your website. But, if you are redesigning your website, you can work on the design elements and reorganize some navigation elements to enhance your structural SEO. There are various things you can do to optimize your website for search engines. Website structure is one of the most crucial but one of the most important neglected optimization methods. If you have a good website structure then you will see great results in your SEO. Do you have any such advice to improve website SEO? Let us know in the comments below. 

The European Union’s GDPR laws were made to come in effect on 25th May 2018. GDPR stands for General Data Protection Regulation. This regulation is going to entirely change the businesses everywhere process and store their client’s and employees’ information. These new set of data protection laws are brought into effect in order to harmonize the data protection laws already in place in the European Union. Non-compliance of GDPR will cause a fine of up to $20 million or 4% of the turnover of the company, whichever is less.

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The companies that are collecting information and data of citizens in the European Union countries are required to comply with this rule for protecting customer data. GDPR will help in setting up a new standard for consumer rights regarding the data. There will be new systems and processes in place, and the companies will be tested for these. Mobile app development agencies included. There will be new concerns and expectations for the security team.

Earlier, companies only used to protect an individual’s name, address, and social security number. But with the regulation of the new privacy laws, they will have to provide the same level of protection for an individual’s IP address and cookie data. Breach of the GDPR laws is something no company can afford to do.

There are several types of privacy data that are protected by the GDPR. These cover basic information like name, address, and ID numbers, web data like location, IP address etc, political preferences, health and generic data, sexual preferences etc. Mobile app developers should know and ensure that they are on the right side of GDPR to be secure from the consequences of not following the GDPR laws. Here are some things to keep in mind.

1. Obtaining a User’s Content

The mobile app must clear all the terms and conditions of its use in the very beginning. It should all be transparent. The terms and conditions should be mentioned in a manner that any person can understand. Too many jargons should be avoided, in order to give a simple explanation.

2. Give Reasons

The GDPR law says that the mobile app must provide their users with the right reasons for why data must be collected. This is considered to be legal consent from the users.

3. Privacy From The Very Beginning

A user’s privacy should be considered from the very beginning, right from the design stage of an app. The privacy controls can be tuned in a way that allows the users to turn on or turn off data monitoring that is done by the developers.

4. Option To Revoke

Right to erasure is one of the major user privileges that has been mentioned in the Art 15 of GDPR. GDPR says that the user has several rights when it comes to their personal data. This includes the right to revoke further data monitoring or permanently delete the data that has been collected all this while. This means the app users are given the right to delete the history of texts, locations, cookies, service requests etc.

5. Documentation of Details

Organizations would be required to document why and for what reasons the user’s data is being collected. All this documentation is also required to be presented when asked for scrutiny.

6. A Breach Response System

In case of a data breach occurring, the app developer shall intimate the responsible authority within 72 hours of that incident. Users must also be given an intimation for the same. GDPR gives the right to the users to take a civil action against the organization violating their rights under the regulation.

Wrap Up:

The GDPR laws are as important for the mobile app developers as anyone related to it. These laws will affect the whole software industry. No app is too small or too big to feel the impact of these laws. All the apps and mobile app development companies will be under equal scrutiny in any kind of breach against these laws. These laws were very much required and now that they are in place, users can feel secure about their information and organization would need to be more careful about their users’ personal information. It is always better to be on the right side of the law.

 

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Now in the time of smartphones and mobile apps, every business feels the need to have an online presence. Each and every business is trying to achieve that by having their own websites and mobile apps.

 

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The reason for this is quite simple. Having an online presence for your business is important as it helps in boosting the sales, keeping your customers updated, building customer loyalty, and increasing brand awareness among new customers. This is beneficial for all kinds of businesses, especially a restaurant business.

Online has become a really dominant environment with the change in marketing trends. People are not willing to leave their smartphones even for a minute. This is a great opportunity for businesses as they can try to take advantage and hit the audience with the right kind of message. They should take help from a mobile app development company.

Figures and Trends of Restaurant Businesses:

More than 90% of smartphone users check for places that is around them and, as a result, majority of them act within 24 hours. Accordingly, a majority of market share of restaurant mobile app development has shown good increase. It comes to about more than $150 million for the year 2016. This revenue double the revenue of 2014.

Most people who are hungry and looking for restaurants online might not place an order if they are able to read the menu properly. Now they will look for what the competitors do. This could help you in the way that if you have a mobile app for your restaurant, then you easily appear in the search.

Things Your Users Expect from Your Restaurant Mobile app:

  • Easy access and viewing of the menu and daily specials
  • Booking a table or making a reservation
  • Making online order and getting delivery and being able to pay in-app
  • Giving a review, feedback or comments regarding the products or services enjoyed
  • To be able to share on social media
  • Being able to take part in referral programs
  • Being able to take part in loyalty programs like discounts and coupons.

Some Important Features to Include in Your App:

1. Viewing the menu and online order:

This is the most basic thing for a restaurant app. You must show the menu with all the dishes and their respective prices. You must also allow users to order the food online.

2. In-app purchase and payment:

If you allow your app to accept in-app payments, you can generate more revenue. You should allow the acceptance of online payment and incorporate credit card/ debit card feature.

3. Geolocation:

This is a very important feature for a restaurant. You need to include maps and GPS services into your restaurant app. This will allow you to see users’ locations and the exact distance to the desired location is known. This must be remembered in the mobile app development stage.

Reasons to Have a Restaurant App-

 - Quick user experience:

Offering an app to see the menu and order food online will not only generate more revenue but also give more comfort to the users. The users enjoy this and their overall experience enhances. This will in turn help you generate even more revenue.

 - An important sales channel:

When you have an app, you will have a specific number of users that will, no matter what, order food using their app. This will prove that the app turns out to be an extremely important sales channel for your business.

 - Easy reach for the audience:

Having an app means you are allowing your users to reach you easily, but at the same time you also get an opportunity to reach them easily and also efficiently.

 - Optimizing operations:

It often happens that the restaurant is full. In this case, users can sit at home and order food and you also get paid. This way you don’t lose your potential customers. So having an app will help you optimize business operations.

Offering important information: Your app can offer you a lot of stats that will help you in knowing where you are going wrong and where you are going right.

Conclusion:

From the article above you must have realised how important it is to have an app for your restaurant. Get in touch with your trustable mobile app development company to get help in developing a mobile app for your restaurant.