There are hundreds of mobile applications being developed every day. However, building an application is not the end of the journey. Due to the large number of applications being developed, iOS and other application stores have made the acceptance criteria more difficult than ever.
Let’s say you developed a killer iOS application only to find out that it has been rejected by the iOS App store! It would indeed be a great blow on your confidence and a waste of precious resources.
There are a few things you need to be wary of to avoid rejection from the iOS store, and that is exactly what we will be discussing in this article. Give it a read, and you won’t have to face rejection ever again!
An Application That Has Bugs or Crashes
Before you send out your application for approval, make sure that it has no bugs that could affect the performance of the application. Apple and other companies have high standards to ensure customer satisfaction. If you present the company with an application that crashes, they will never approve it. Therefore, before you send it out do make sure that it has been thoroughly checked by the quality assurance team and that it is free of any bugs. This factor will not guarantee that your application is accepted, but it will add to the positive points.
Ignoring the “Terms and Conditions”
We are all guilty of ignoring the “Terms and Conditions” presented to us at a certain point. As tempting as it is to skip the small details, it is important to adhere to them. Apple will not accept your application if it does not fulfil all the T’s and C’s and the only way to ensure that you are fulfilling them is by going through them thoroughly. The minute details hidden in the fine print will help you create an application that complies with the company guidelines and reduce your chances of rejection.
A Vague UI
A user interface or UI is the main mode of communication between the user and the App developers. Developing a user interface that is too complicated and difficult to understand will create problems for the users later. This is why Apple has a set of guidelines regarding the user interface of the application and does not allow complex applications to pass through. Following these guidelines will help your application
Too Much or Too Little Information
Giving out incorrect information at any platform is no less than a crime. Application stores like iOS, Android, and many others ensure that all information is correct and relevant. Moreover, app developers should not be asking their users for more information than required. Likewise, they shouldn’t be filling incomplete forms which is an additional hassle for the users. However, if there is a certain need to fill in extra information, then application developers should have tutorials that help them out. You can contact a digital marketing agency to help you compile the relevant content for your application.
Have you ever clicked on a link or downloaded an application that turned out to be nothing like the title? It has certainly happened to most of us, and this is why application stores are working harder every day to ensure that there is no misleading information and the description of the application is exactly what the application is capable of doing. Failure to do so will most likely cause your application to be rejected by the iOS App Store.
If you develop an application that is creepily similar to an old one, then don’t be surprised when it gets rejected. All your applications should have some element to differentiate them from each other. Therefore, when you are building your app, make sure that you are providing the users with unique content and is addressing an issue that people face.
Moreover, when you are submitting the content, make sure that you highlight the differences when you are presenting your application to Apple. Even if you are providing the same features as some other applications make sure that you give it a whole new identity and don’t forget to add unique features that set it apart. Remember to provide your customers with value. This will greatly reduce any chances of rejection.
Not Enough Detail
Developing a simple application is one thing, however, having one that skips relevant details will surely not land your application in the iOS App Store. Therefore, work hard on your application details. Make sure the description of the features is as detailed as possible. For each description, put yourself in the shoes of the user. The more descriptive you make it for them, they will be more easier to download the application.
Broken or Invalid Links
Apple has stated that broken links are one of the major reasons for application rejections. Any broken or invalid links will be immediately rejected by the iOS store. Therefore, double-check or even triple check any links before you apply for approval.
Too Many Ads
It is acceptable to add some ads to your application. However, putting in too many ads can cause an issue. Another important thing to keep in mind is that whatever ad you are putting in, you should notify Apple about it. If you have placed an ad and haven’t notified Apple, your application could be instantly rejected.
Other App Store Mentions
Mentioning other application stores such as Google or Microsoft App Store can lead to rejection of your application. Therefore, if you are building an app, make sure that it is specifically built for the iOS platform. Even when you are creating screenshots, they should be taken from an iOS device.
App development is an extensive procedure that requires time, resources, and commitment. Avoiding the ten mistakes listed above can make the process smoother and will ultimately increase the chances of being accepted by the iOS store. Follow these tips, and you will definitely reduce your chances of rejection. Good luck!
Arslan Hassan is an electrical engineer with a passion for writing, designing, and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions